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    Monday, September 13, 2021

    NooB Monday! - September 13, 2021 Entrepreneur

    NooB Monday! - September 13, 2021 Entrepreneur


    NooB Monday! - September 13, 2021

    Posted: 13 Sep 2021 02:00 AM PDT

    If you don't have enough comment karma to create your own new posts, you can post your new questions here. You can also answer/add comments to anyone else's posts in the subreddit.

    Everyone starts somewhere and to post in /r/Entrepreneur this is the best place. Subscribers please understand these are new posters and not familiar with our sub. Newcomers welcome! Be sure to vote on things that help you. Search the sub a bit before you post. The answers may already be here.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    How Do You Make Images SEO-Friendly and Get More Traffic to Your Website?

    Posted: 13 Sep 2021 05:36 AM PDT

    So below I have outlined some tips and tricks that you can do to have better images for SEO. Please remember that if you follow all these steps and don't see a change in your rankings or website performance it could be due to other reasons. SEO rankings are determined by many factors beyond just images. Please keep that in mind.

    1. Compress Images

    Do your website a favor and compress all your images. Google with thank you. This will reduce the file size, which means images will load faster leading to a faster website speed. According to the HTTP archive, unoptimized images make up about 75% of a website's total file size. Just as an example, before I optimized my own website, I had a Pagespeed Insights score of 38. Now before you laugh in my virtual face. I actually did something about it. I decided to compress all the images on the entire site and the score jumped to 92. Now that is not perfect but it's a lot better than 38. This just shows the power of compressing images on your website has.

    At this point, you might be wondering what it is that you can do to compress your images. There are many tools out there that all pretty much do the same thing. My favorite SEO image optimizer online is Optimizilla. The reason for this because you can choose how much you want to compress your images. Another image compressor is TinyPNG. The best thing to do is just to try a few of them and see which one you like the most.

    If you use WordPress, an image SEO plugin might be a good option for you too. Again there is a multitude of plugins that you can use. From personal experience the ones I find the best are either Smush or ShortPixel.

    2. Geotag Images

    If you are a location-based business you should consider geotagging your images. The easiest way to do this is to just go to geoimgr.com and upload your image. Then select your location on the map to the left. Once you have chosen your location, select "Write EXIF Tags". This geotags your images for better local SEO. What that means is that geographical positioning data such as longitude and latitude is added to your image. Your website visitors won't see this information but search engines do when crawling your page.

    There are several benefits to this:

    1. It helps search engines make the connection between your images and your location. That will give you a little boost in your SEO efforts.
    2. As more searches are made on mobile devices, search engines factor in the device's location when delivering their results to achieve more relevance.
    3. Web searches get more specific and people want precise answers to their questions. Geotagging helps you pinpoint your customers and makes your business more relevant in the top search results. For example, if you are looking for roofing services in New York, you don't care about the roofing businesses in Los Angeles.
    4. It contributes to higher rankings. On average the first ranking website gets about 41% of all website traffic. By the time you get to the 8th position, the traffic is only 2%. That means you want to do everything in your power to rank first to get as much traffic to your website as possible.

    So spend those extra minutes to geotag your images because your competition is most likely not doing it. Therefore, you will have an advantage over them and you'll have more SEO-friendly images.

    3. File Name of Images

    Name your images' file name with keywords in it. This is probably another step that your competition is skipping. Why? Mainly because it's tedious and if you have a media library with hundreds of images, it will take a lot of time to do this. If you have hundreds of images on your website and haven't named your images, I strongly recommend you put in the work and do it because it will pay off. The filename tells Google and other search engines what the image is about.

    So SEO image naming convention is to include a descriptive text that explains what the image is about. You don't need to include complete sentences but instead, focus on the main words that explain the image. Each word you be separated with a dash and not a space or underscore. The reason for this is because Google only recognizes dashes.

    Normally, images have a filename with something like IMG_1234.jpg. Instead, if your target keyword is elephant then your image name should be group-of-elephants-in-africa.jpg for example. If it is an image of elephants in Africa of course. Now search engines know this image is about elephants in Africa and can therefore categorize and rank your image accordingly.

    4. Alt Text

    The alt text is another important part of creating SEO-friendly images. It is essentially the text alternative to images when the browser can't display them. For example, visually impaired people use screen readers to understand a page. The alt text helps those people understand what's in the image. However, the alt text is also used when the image cannot be displayed to normal users for some reason. Then the image is replaced with the alt text. Google uses the alt text as a ranking factor for SEO so it is important that you have good and well-optimized alt tags.

    Some things to consider when writing the alt text:

    • Ensure every image on your website has an alt text
    • Include your target keyword in the alt text
    • Write a descriptive alt text to make sure that individuals who can't view images understand what's in them.
    • Alt texts are the anchor text when you use the image as a link

    Let's say you have an image with the code <img src="elephant.jpg" alt="elephant">.

    While this is fine as an alt text, a more appropriate way to write this would be:

    <img src="elephant.jpg" alt="many elephants walking towards the sunset in Africa">. The reason the second alt text is better is because it's more descriptive and describes the image in more detail.

    5. Image Title With the Keyword On WordPress

    The image title is another small step in the process of optimizing your images. Again this is probably not something your competitors are doing. So, for example in WordPress, in the media area, you have the title, alt text, and captions. Focus on putting the exact match keyword you want to rank for in the image title. However, expand the title by adding refinements from Google image search. The refinements can be found in boxes at the top in image searches, just below the search bar. These boxes help you make your search more precise and cut down the noise.

    For example, if your target keyword is SEO then do an image search on Google with SEO. Refine the search with the boxes and then add those words to the title of your image. Now the title might be "Get more sales for your business with SEO" instead of just SEO where "business" is the refinement keyword. This will give you better rankings for images but also for main keywords.

    6. Image Sitemap

    Image sitemaps are the fastest way to tell search engines of new content on your website. This leads to a higher chance of Google crawling and indexing your images. Thus, more site traffic.

    Google explains it this way:

    Add images to an existing sitemap, or create a separate sitemap just for your images. Adding images to a sitemap helps Google discover images that we might not otherwise find (such as images your site reaches with JavaScript code).

    A solution to this, if you're using WordPress, would be a plugin. Pretty much any SEO plugin will do but personally, I use Yoast. I feel like that plugin gets the job done.

    7. Optimize Images for Mobile

    Make sure you have SEO-friendly images on mobile and that they look good! Mobile SEO is extremely important, especially now that more searches are made on mobile than desktops. Good mobile SEO can increase conversions and rankings. Doing it badly though can give you the opposite with a high bounce rate.

    The good thing is that if you're using the WordPress version 4.4 or later you don't really need to worry about it. However, you should always see how your website and images look like on mobile. Also, make sure you check it on several devices.

    If you're not using WordPress things can be a little bit more complicated. You need to use the srcset attribute to make sure your images scale with the size of your website whether you're using mobile or desktop. Mozilla has a guide on how to use the srcset attribute for your images.

    8. Captions

    The caption of an image is the text that is usually below an image. For example, the image above has a caption. Today most people don't read an entire blog post but instead skim through it. When they skim they usually read the headings, the images, and cations. An interesting fact is that people are 300% more likely to read a caption than the body text. That means that you're missing out on a massive opportunity to engage your readers if you're not using captions.

    That does not mean you need to have a caption on every image to have SEO-friendly images. Use them where they are appropriate depending on what purpose the image has. Don't add captions for the sake of SEO purposes. If you decide to have captions for some of your images include your target keyword or its synonyms.

    9. Format of SEO Friendly Images

    In terms of format, there is no such thing as correct or best format. It all depends on the image and how you intend to use it on your website. Below are some format types for images and which one is best for which use:

    • PNG yields better quality images but has a greater file size. It can be good for background image SEO. If you want to conserve the transparency of the background of an image then this format can be a good choice.
    • JPEG has a slightly worse images quality but a lower file size which is great if having a fast loading speed is a high priority for you.
    • With the WebP format, you get better lossless and lossy compression for images on the web. Squoosh is a tool you can use to convert your images to WebP. WebP is the only image format supported by both Mozilla and Chrome.
    • The SVG format is used for logos, favicons, etc.

    Have a look to see what browsers and devices the majority of your audience uses and then see if your preferred format is supported by those browsers.

    That's it

    To have SEO-friendly images on your web pages is not just one thing you need to do. It's the sum of several different steps you need to take. That is what will make a big difference for your Google image SEO. Google is getting better at understanding images every day. Therefore it is wise to ensure your images are optimized and provide the best user experience possible.

    The reason I kept mentioning that there are certain things your competitors are most likely not doing is that these small things are tedious and don't add much to SEO by themselves. But when combined with all the other small steps they will make a big difference in your efforts to reach the first spot.

    submitted by /u/gabbs1008
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    New businesses try to reinvent the wheel, while Pinduoduo just copied Groupon-like features to e-commerce and was valued at $60 billion, three years after launch - here are their strategies

    Posted: 13 Sep 2021 09:53 AM PDT

    tl;dr Pinduoduo – a Chinese e-commerce app, by introducing Groupon-like tools to e-commerce blew up with popularity and was valued at $60B 3 years after launch

    <quick note: You can find my other posts similar to this one here, here, and here. I do also have a free newsletter with similar content here>

    🥊Strategy & Tools

    Highlights

    • Sep 2015 – Pinduoduo has been founded by Colin Huang, a former Google engineer, as his 4th startup.
    • Mar 2016 – Pinduoduo received an undisclosed A round from IDG and Lightspeed China.
    • Jul 2016 – series B financing for over $110 million, raised from Baoyan Partners, New Horizon Capital, and Tencent (WeChat and QQ owner)
    • 2017 – Pinduoduo's GMV (gross merchandise value) has surpassed $14.7 billion
    • Q1, 2017 – switching from a direct sales model to an online marketplace for third-party merchants. That marked for growth
    • 2018 – the GMV rose to $38.5 billion and has reached over 343 million active users
    • Apr 2018 – another financing round, raising $3 billion at a valuation of nearly $15 billion. Tencent joined as a returning investor
    • Jul 26, 2018 – going public through an IPO, raising $1.6 billion at a $60 billion valuation

    Target group
    Huang wanted to fill a market niche that has been underserved by Alibaba and JD, the two biggest Chinese ecommerce businesses. He went for an underserved market in rural parts of the country and in small towns.

    There, a large portion of the internet infrastructure is held on WeChat which serves for finding information, social networking, and any other daily thing. The target group is relatively new to the internet.

    Business model
    In 2019, Pinoduoduo stated that 90% of their revenue comes from „online marketing services", that includes keyword bidding and selling advertising placements like banners, links, and logos. That means the more merchants there are and the more they spend on advertising, the healthier is the revenue of Pinoduoduo.

    The C2B approach on the other side allows shortening layers of distributors. Customers are connected directly with manufacturers, so they can get products cheaper while manufacturers still get higher profit margins.

    Pivoting
    Pinduoduo started by buying sold items for direct sales, but this turned out to be inefficient. In a report for investors, the startup's team stated that switching to making an online marketplace for third-party vendors had made a mark for the high-growth trajectory.

    Group deals
    The core feature of Pinduoduo is group deals, similar to Groupon. Users can form groups and get deals of up to 90% cheaper, for everything from bedsheets to PCs. Minding the target group, the most popular products are everyday products. For example, when tissue paper was sold at $1.90 for 10 boxes, 6.4 million units were sold.

    Social integration
    Since WeChat is considered as 'the internet' in the target group, the social integration and ease of sharing deals are very effective for spreading the word about the platform.

    That also works because the items are promoted by users to their friends and groups, which also represent similar income levels and consumption preferences.

    Making online shopping an experience
    Pinduoduo is for online shopping, but it changes the experience towards making shopping more social. The deals are a base for a conversation on WeChat or QQ, sharing them with friends, and playing together – in lotteries, for coupons, etc.

    Lotteries
    There's a lottery feature in the platform that looks similar to the ordinary group buy. Users have to pay around 0.1 RMB ($0,0015) to enter the lottery, and then they can play if they invite a certain number of users. Then, the invited users also follow the same path. If they don't win, they get a refund and a coupon to encourage them to buy more within the platform.

    Coupons
    Another aspect of Pinduoduo that maximizes the revenue is coupons. They are very short time-limited, for example for 2 hours. Receiving such coupon puts a pressure on the buyer to use it.

    Bargains
    Some products can be bought for free. You can invite a friend to negotiate a bargain for you two – the price gets lower for every new person, eventually making the product free.

    Products for shares
    Another way of making the product viral is getting products for free. Or, from the platform's perspective, paying users for user acquisition. In order to get the products, you just need to refer the app to your friends, so they install it, log in with WeChat, and follow Pinduoduo Official Account.

    For 1 friend, you get a box of candy. For 9 friends, 1.3 kg of nuts. That's also some incentive.

    Newsfeed UX
    Pinduoduo's UI is more like a news feed, rather than a typical shop. Thanks to that, certain products get more visibility and have a higher potential of going viral. Contrary to their competition, Pinduoduo focuses on promoting a few bestsellers, rather than the wide array of products.

    Network effect
    All of Pinduoduo's features are engineered for growth and going viral. This proves to be working perfectly and when doing this on this huge market of China, the numbers get huge pretty quickly.

    Problems
    Pinduoduo is used the most by women in the so-called low-tier cities that are price sensitive. That means the initial growth can be led by low prices that are appealing to this target but cheap products also mean more complaints about quality. Therefore, retention is a serious challenge for the platform

    🧠Psychology

    Social proof
    Pinduoduo relies heavily on social proof. The products are shared within groups of friends, which makes it more personal. Having something referred by others makes you more likely to try it, especially if the recommendation comes from your friend.

    FOMO
    The lottery and coupons act on the fear of missing out. Users are told that they have to buy the products now or the bargain might be gone. That might shorten the decision process in order to avoid missing out on an opportunity.

    Goal Gradient Effect
    The closer to the goal, the more motivated to accomplish it are the people. This means that whenever a deal got traction, it was more likely to succeed as it got closer to the target number of supporters.

    Bandwagon effect
    Sometimes people are doing something just because others are doing it too. With Pinduoduo, it's obvious that seeing your group of friends sharing one thing will make you join them.

    Reward bias
    People are more willing to perform an action if they are promised a reward. Here, almost any user interaction is rewarded, especially if it contributes to the platform's growth. If you refer friends, you get discounts or free products. If you play the lottery, you can win an item. Similar patterns are all over the platform.

    Bargain mentality
    People are hunting for discounts just for the thrill of spotting a bargain. This is why a platform that promises up to 90% discounts is so popular.

    --------------------------------

    Building products for people with higher spending power is often the first choice of founders – you can charge more, you can offer higher quality and get fewer complaints, and you can acquire fewer customers to achieve satisfying revenue.

    However, that leaves the larger portion of most markets underserved, and the real opportunity might be just waiting there.

    The other finding is rather obvious at this point – designing a product to go viral from the ground up can work wonders. Groupon did it first, and Pinduoduo has just followed its path.

    That's it! Hope you like it

    submitted by /u/Limejhit
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    Hopeless at 39?

    Posted: 12 Sep 2021 06:02 PM PDT

    I'm 40 in 4 months. I suffer from anxiety, depression, suicidal ideation and PTSD (abusive now ex girlfriend for 5 years, was actually diagnosed by doctor so I'm not going around using the term lightly), I'm at times obsessed with death (known as "death anxiety"). I read about it. I go to that dark part of the web sometimes. I'm a recovering addict now sober for 13 months. Im on welfare. I feel hopeless because I have nothing to show for anything. I dont even have furniture. I sleep on the floor (very thankful I have a studio apt though). I'm an artist with an art business (honestly, I make very awesome paintings) but its failing because you can't live off art. So because of my severe anxiety, id like to work from home so I looked into Amazon FBA but everywhere I turn there are "entrepreneurs" trying to sell me ads and courses without actually teaching anything. I have a little $$ saved and I'm afraid to throw it into FBA because its all I have. I own nothing else. So basically if this fails, I'm out on the streets. If you've looked into Amazon FBA, you know how intimidating it is. And for someone who has anxiety problems, I'm sure you see how difficult it is to start. Sometimes I think its just better to end it all. There are no genuine people helping anymore. Everyone's out to either compete with you or sell you something. So either way you're being robbed. Thoughts? Thank you and bless.

    submitted by /u/ThinNeighborhood5568
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    Building a Multimillion Dollar Business: Part 3 - Increase your prices! $$$

    Posted: 13 Sep 2021 10:52 AM PDT

    Hello again r/entrepreneur! Monday is here and so is part 3 of this 16+ part series! Thanks again for the feedback and support on the posts in the previous 2 weeks. Below are the links if you haven't checked them out!

    Part 1 - Getting started (the right way)

    Part 2 - Your first few customers

    Today's post is going to be a fun topic. PRICING! Last week I did a better job at sharing examples that we have done as a company and the feedback was great. I'll try doing that again today!

    As you go to market, it's crucial to have some sort of pricing model established. It might not be perfect at first, so don't be afraid to change pricing models as your business evolves.

    We have tested a few things for our business and we are still evolving some of our pricing to this day. It's not an easy thing to get right.

    ------------------------

    Before we talk about pricing, think about the best models for pricing your product/service. Here are a few to consider.

    • Monthly subscriptions
    • Usage based pricing
    • Flat rate based on the project
    • One time fee
    • Performance based pricing (commissions)

    Maybe your product/service can be a combination of these.

    ------------------------

    When putting a number to what your pricing should be, don't be afraid to start high with your pricing. Think about the worst thing a customer can say after you go through a demo and they like your product. "Wow, that's more expensive than I expected." Here are a few things you could say

    • "Oh really? We have customers paying this price and they get a great return on their investment. Why do you think the price is too high?"
      • We actually go on the offense and show a spreadsheet of their average job ticket and input a few metrics that we help them approve and show how we can bring a 10-15x return on investment with our platform.
    • "Oh really? What were you expecting the price to be in the range of?"
      • We love asking this question because we can get their feedback and then go back on the offense of why our pricing is what it is. It's important to be able to justify yourself with potential questions. You won't know all of the questions at first. After talking to customers you'll get a feel for what people ask.
    • "I appreciate that feedback. We recently changed some of our pricing around and thought this was a fair place to start. Why do you think it's too high? What is a price point you would pay for this?"
      • Once they give their price, you can ask them what it would take to get them to the price you presented. Maybe they want Integrations, different features, or tracked results to prove an ROI. We have had customers give feedback saying they'll pay $x for this today, but when XYZ integration is built, we can increase the price.

    ------------------------

    Let's talk about pricing against competitors. Too many new and young entrepreneurs think they can undercut their competition on price and people will switch to them.

    Maybe this works for eCommerce when you're selling plain white socks, but when you're selling complex products that have vast differences from your competition, don't undercut yourself.

    Here's the reality, people buy more on the value they are getting rather than the price. If your competitor charges $300/mo and you tell a company that you can do the same exact thing for $200/mo, there's a good chance they won't want to go through the pain of switching to save $100/mo. Their time is way more valuable than that.

    Rather than that, tell them you are $500/mo because you also have integrations, include XYZ features that are more valuable. We use the language of "Let us prove ourselves by covering your first month out of our pocket." That language is MUCH better than offering a "free trial".

    ------------------------

    Your pricing has to work with your numbers. AND YOU NEED TO KNOW YOUR NUMBERS. That's probably a topic for another post.

    For example, in SaaS, we closely track our gross profit margins. SaaS companies should have about 75-80% gross profit margins. Maybe you can even beat that. It's possible. Trust me. ;)

    I may be going down a rabbit hole here, but gross profit margin is calculated by your revenue minus cost of goods sold (COGS). COGS are direct costs with production of the product, costs to keep your product running (servers), and a few other things.

    You want to have good gross profit margins because:

    You have to pay people to go sell your product.

    You have to pay your onboarding team to get clients onboarded.

    You have to pay a customer success team to keep customers happy.

    You may have to pay for other subscriptions to help with your company's operating procedures.

    You need to pay for professional services like your CPA and attorney.

    At the end of the day, you may be losing money even if you have incredibly high gross profit margins. Sometimes you lose money on purpose if you're in growth mode or it's the end of the year and you're offsetting profits for tax purposes.

    ------------------------

    Lastly, this was posted by u/biz_booster a month ago in this subreddit and also the r/marketing subreddit. I had to share this and give credit.

    These are the ONLY 4 ways to make money.

    1. Do the things customers CAN'T do - Get paid in $$$$
    2. Do the things customers WON'T do - Get paid in $$$
    3. Do the things customers DON'T do - Get paid in $$
    4. Do the things customers ALREADY do - Get paid in $

    Another way to think about it is:

    1. Important and Urgent things for customers - Get paid in $$$$
    2. Urgent but NOT Important things for customers - Get paid in $$$
    3. Important but NOT urgent things for customers - Get paid in $$
    4. NOT Important and NOT Urgent things for customers - Get paid in $

    One more way to think about this from Product perspective is

    1. Make something BETTER $
    2. Make something FASTER $
    3. Make something CHEAPER $
    4. Make something EASIER $

    ------------------------

    Anyway, I feel like I'm rambling a little bit at this point. Just please please please think about your pricing and how it affects your business. You don't want to be the cheapest on the market and you need to create a great story to show the value that you bring.

    Hope this helps!

    submitted by /u/scruggs92
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    How to build proper backlinks to your website for SEO and drive traffic longterm

    Posted: 13 Sep 2021 07:44 AM PDT

    Here are some tips and tricks to remember when building links to your business, or indeed regarding what to look for when finding someone to do them for you.

    There's a lot of myth out there concerning the building of backlinks but they're still a vital part of SEO and a great way to drive traffic to your website overtime. Hope this is of some use to the community. I know others have found it useful when considering their own backlink profile and I thought those in this sub might like it too. Any questions, please comment and i'll do my best to help out.

    1. Know the difference within PBN's. PBN stands for Personal Blog Network and it's always been known as a no go area for individual businesses or SEO's. It's a kind of cheap option which might help you in the short term, but can prove dangerous in the long term. However, not all PBN's are the same...take this example: Dave owns a PBN of 2 thousand almost identical sites. He creates one bit of content, then spins it multiple times and posts it (imagine each word being put through synonyms or a thesaurus). This is a no go. Jess owns a PBN of two websites. One is a blog covering home decor, the other covers gardens. There's completely different content on each website, but both might be worth submitting content too. Point being, not all PBN's are the same and don't run away just because you've heard the phrase "personal blog network". People use the term PBN for different things, whether right or wrong.
    2. Your linking process has to be unique per project. Everyone knows you go for relevance etc. So for example if you were linking for a toy company you'd go for mum/dad blogs and parenting sites. However, it goes beyond that. A link strategy for a corporate SaaS business, and then a strategy for a small startup selling musical beats or ecommerce, B2B v B2C etc. would be totally different. That's not saying the obvious in that you get different links off relevant sites...but how you approach the whole thing has to be unique to the client in terms of budget, amount of links, type of websites targeted etc. You learn as you go on, but a client wouldn't be getting their money's worth if you used the same strategy for different kinds of businesses (remember, i'm not talking about Where you place the links here).
    3. Web 2.0 links are trash by themselves. So are directory links. This isn't 2014 anymore. If you're just buying or placing 2.0 links and only 2.0 links, you're going at it the wrong way. Same with directory. The only way 2.0 links work on their own is if you're doing it for direct referral traffic as a pose to try to increase rank on Google (or other search engines). To do this you'd write epic content with hope of a click through. If you're just spamming your site over 2.0, or you're paying someone for say...500 links a month they just won't work like they used to 7 years ago. Don't waste your money and time. They CAN work if used as part of an overall linking strategy for larger budgets as part of social proof...with other links. In short...don't approach anyone offering a tonne of 2.0 links. (BTW 2.0 links are links on sites like Facebook, Quora, Twitter, blog comments etc. However, people usually dispute what's a 2.0 and what isn't, that's the general gist).
    4. The problem with DA, DR, and any other third party metric. People love to cling to these. From clients, to link building agencies and SEO specialists. Links are often priced by DA. Higher DA the higher the price. Even after all these years people still do this. Which leads to a conundrum. Essentially, we all know DA (and all variations of) is pretty much meaningless. However, we can't ignore it because so many people use it as a barometer of success. Don't. Instead, look for traffic, relevancy, quality of content etc. These all don't need to ring true on every link you place...especially if you're going for a huge campaign designed to rank you on page one in a hugely competitive word. However, you do need to pay attention to it. Avoid that link with a DA of 70 and 0 traffic and go for the one with a 20DA and good metrics. The key here comes around working with your client to properly show them what will help their site, we want the best for their website and trying to simply *raise a DA* does nothing for them. It's pure manipulation and gives people a bad rep. If an SEO is offering to raise your DA and nothing else steer clear. With that said, the annoying thing is that most great websites now have a high DA...so people will point to that and say "well look, they've got a high DA (be it a client or case study) and i want one too. Anyway, enough about DA.
    5. You're not paying for a link, you're paying for a backlink profile. Whether you're a business owner, or a link builder...this is important. Don't snatch at random links. A good link builder is there to build your website a top quality link profile which suits you...not to just buy random af links. The proper profile is important and it comes under the unique link building process but I thought it should occupy its own area. Its why buying links off of agency sites etc. isn't a great idea in most cases. You pay to build a backlink profile...not for random links.
    6. Use the link plus mention tactic. This is a tactic I've used for years and just seems to be a whole lot more powerful. First, every link builder will have their own methodology and some will literally die on their sword before admitting there's better out there. However, this is what I've found works best for my clients. So...you have a keyword in mind, and, as usual, you write the content from the point of view of the website owner and drop the link in so that it sits perfectly naturally in the text. Done. Well, within the same paragraph as you mention the keyword, you need to also mention something pertinent to that business (being your client or the business you own), like a co-citation but not quite. For example, you have a company selling complex engineering components. You drop in the keyword, then later on (or before) you mention another item they sell, or another keyword or phrase pertinent to the company (but not their brand name). It means the content around the link is a little more powerful and I find, with Google's algorithm getting better all of the time, this helps them realise that the blogger has truly found the link useful as they have included a little context. It takes a bit of practice though as it can't seem promotional at all but once you've got it down it's powerful. It's worked for me from seven figure SaaS businesses right the way through to startups and one person Dropshipping Ecom stores.
    7. Go for what I call "the logic approach". Many clients, and businesses who are building for themselves, often worry about Google penalties for backlinks etc. Some of what we do might be against their T&C etc., but nothing i've ever done has resulted in a penalty and, while i'm not saying it's because of this approach (maybe i'm just lucky), I do think it has something to do with it. Basically, you just ask yourself whether in the real world, would the website owner logically link to your website in content? More than often, the answer is yes. For example...you're building links for a Business Card printing company, and you've placed the link in content concerning setting up your own consultancy company, on a website which covers info around setting up a company. Perfectly logical to mention getting business cards created in the article, and perfectly logical to link to a business card creation business because the web owner thinks readers will find it useful. So long as you can make those little connections, you'll be fine. It's all simple...it's all logic. You can stretch this a little of course, it all depends on the content. Would they logically write that content, and could they link to you. In short, ensure the content is not promotional around the link, and that it looks like the blogger has written it.
    8. Be varied with your keywords. Again, this is obvious but let me explain. Google is more likely to notice a sudden 100 backlinks with exactly the same keyword. That doesn't logically happen in the real world. Use variations of them. These days, using the exact keyword you want to rank for still matters, but less so all the time. You've probably seen the use of certain keywords sometimes rank different but similar keywords? So try to be varied. There might be a single word you have in mind or you might be going longtail...this is especially important to those with a large budget trying to rank a start up, or those with even bigger budgets trying to smash no.1 on the SERP. Be precise in your keyword research, but don't do the same one over and over again in a short space of time. You'll probably be fine in reality...but it's better safe than sorry. Remember, this isn't about avoiding a direct penalty, it's about avoiding those annoying penalisations where you're ranking just drops when Google spots something...off (not something that pings on your search console). Also, be varied in where you're linking to in terms of the client (or your own) website. I always find a mixture of links to landing page, blog posts and product pages work the best, with the fewest to product page (when building links to improve the website en masse over a one keyword campaign). Don't slam out multiple links all to the same place in a short period of time, be varied.
    9. The best link building occurs in conjunction with client website activity. It's pretty obvious, and link building on its own does have its place, but when you're building links to a website which is turning out quality content things move a lot smoother. They (or I, if they want content too and they're not doing it themselves) target the keywords that I'm also targeting, and it's all a lot more potent.
    10. Link lists are useless as soon as everyone gets their hands on them. For those in the link business, link lists are golden. They represent years (in some cases) of research, networking and work. As soon as these lists get out there, each site is devalued. You don't want to use huge link farms. Most may consider selling their list, or swapping with another builder...but if you share a link list to hundreds or thousands of people...it's lost its edge. So, if you're looking to place links for your business or you're like me and are a link builder, be careful when using these mass distributed lists.

    Thanks for reading and I hope you at r/Entrepreneur found them useful.

    submitted by /u/Character_Ad_1990
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    Industries where smart robots are in demand

    Posted: 13 Sep 2021 05:17 AM PDT

    Hello, I want to start a company that builds small wireless robot (cars, drones, etc) which can be controlled from anywhere in the world, or also function autonomously.

    I have a decent amount of programming experience, and am working on improving my current robot car design. My original plan was to build a robot food delivery network for my college, but I would like to do more.

    Where do you think these robots are in demand? I probably won't be able to get certifications and things like that without significant capital, so I would most likely be working with small companies.

    submitted by /u/UpperVaca
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    Looking for a side-hustle as a student..

    Posted: 13 Sep 2021 12:43 AM PDT

    I am 19 and I am looking for a side job to help myself with my tuition. I do not want to be dependent on my parents and be a responsibility for them. I can invest around 6+ hours a day, 7 days a week. Please help me out!

    submitted by /u/Salil787
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    Setting up a new business (UK). Is it worth registering a 2nd business to own all the assets the 1st business uses, and leases it to the 1st business?

    Posted: 13 Sep 2021 03:22 AM PDT

    Sorry if this doesn't immediately make sense, but hopefully I can explain: I'm looking at setting up a business very shortly (just finalising the POC and the costings model). Normally the next step would be to set up a business, and the business owns all the assets it needs to run.

    However, would it be better to set up two business, where business A is the main trading business and business B owns all the assets and rents them to business A for a peppercorn? My belief is that it gives better protection to business A as nobody can claim those assets if things get tricky. This stems from a former employer who ran a large business, but all the assets (desks, computers etc) were owned by a "project management company" that he also owned. I didn't ask to confirm, but from what I could work out, it offered the aforementioned protection and also provided him with some financial advantage that I couldn't quite figure out.

    Is this an advantageous move? Is the exercise worth the effort? Or is there another reason that a business might have this arrangement that I'm missing?

    submitted by /u/FIREinmyshoes
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    What sort of engineer should I search for?

    Posted: 13 Sep 2021 05:12 AM PDT

    I have a design for a small mechanical item that I would like to get a prototype made of and need the assistance of an engineer. I have drawings galore and have attempted to prototype with TinkerCAD which is the extent of my pathetic 3d design ability. This part I imagine would be CNC aluminum for the prototype and then cast for production if that helps someone with pointing me in the right direction. I am most concerned with not violating my intellectual property rights (won't be going to China at any point) and fair price.

    submitted by /u/biznessmen
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    Next steps after receiving design

    Posted: 13 Sep 2021 09:37 AM PDT

    Hello, I've had an idea for a while and finally took the next step and hired an product designer and got a design that I like. I'm just not sure on what to do for the next step as I would like to develop a prototype and find manufacturers and am afraid that it will either be stolen and what not. What are steps I can take before approaching manufacturers overseas to develop prototype?

    submitted by /u/weeniehutjr5
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    Starting a research company?

    Posted: 13 Sep 2021 12:44 PM PDT

    My aim is to start a research company / political risk consultancy. I studied my Bachelors & Masters' in Middle Eastern politics and I have acquired great contacts and knowledge through this. I have also traveled the region.

    I'm based in the UK right now and I would like to utilise my knowledge and contacts to be able to sell research to potential clients. E.g financial institutions considering investing in the region.

    How could I possibly do this? If I approach companies now people would just laugh at me as they would not consider working with a non-established research company. Has anyone started their own research company? Or do they know someone who has?

    Thanks!

    submitted by /u/PropertyEducation
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    We're testing our product with a few users and seeing interesting results.

    Posted: 13 Sep 2021 12:41 PM PDT

    Our initial test users are using our app about 50 times a day. They're having about 20 sessions on mobile and 30 sessions on desktop. I feel like this is a very strong number right? They're doing this daily and have been providing a ton of feature requests. We've been looking for signals that our product is useful and I feel like this is one of them. Has anyone else experienced this kind of usage of a consumer product early on? Am I reading too far into this number or is it actually exceptional?

    submitted by /u/banksied
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    Finding/Searching for quality sales people in the B2B digital space

    Posted: 13 Sep 2021 12:22 PM PDT

    Need help in best way the search/find/hunt for a quality sales person. Does anybody here have any tips for the best way to find people except basic job advert sites and linkedin

    submitted by /u/Hot_Sea_1687
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    Managing a sales man

    Posted: 13 Sep 2021 12:13 PM PDT

    Hi,

    I'm looking for a book that will give me some information on how to manage my first sales employee. Right now we're designing our sales funnel and our Omni channel marketing strategy. I am less interested in the sales process and more interested in how to manage my new sales man and set expectations.

    submitted by /u/buck8ochickn
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    Do you require a separate working space in your home?

    Posted: 13 Sep 2021 08:26 AM PDT

    Hello guys, As an entrepreneur, when looking for a new home, do you require to have a designated room (a second bedroom essentially just being used as an office) to cater to your business activities? or are you fine with enmeshment of your living and work space?

    submitted by /u/22206222
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    Weje PH launch - unlimited digital whiteboards

    Posted: 13 Sep 2021 12:09 PM PDT

    Do you use such whiteboards? I regret that follow startups rarely here

    meow.ph/weje

    submitted by /u/trible_kill
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    Target your main Competitor's audience & customers directly (August Beta - paid)

    Posted: 13 Sep 2021 05:42 AM PDT

    Hey everyone!

    For the past few months, me and my team have been working on an AdTech tool that enables you to target your competitor's audience & customers directly (you might have came across our posts - we're building in public!). We've came up with very creative ways to do it, and now working on releasing it to the public as a SaaS tool. We've been running Beta cohorts for the past two months with a total of 93 people/companies/agencies, gathered lots ot case studies and amazing results, feeling very grateful. Around 60% of our Beta participants have already signed up for their annual packages, which is amazing!

    Basically, the tool, Tuwio, is about targeting your competitor's customers directly. We're using a bunch of publicly available data and two secret sauce ingredients we've developed with the team. Works no matter what sector you're targeting, or location, or anything else. All you need to have is a competitor, or multiple competitors that have a web presence - a website & social media channels are enough. Doesn't matter what your business is about: We've worked with DTC eCom companies, dropshippers, crypto companies, university recruiting teams, cloud hosting companies.. Again, only thing you need is a competitor - or more than one!

    Simply put, Tuwio means lower ad costs, better targeting and higher conversions. Conversion campaigns with 10-12% are not uncommon, CAC dropping down to 1/8 of what it used to be also.. With good creatives, good product & good experience on top of this, you can build a rocketship. Only problem is, we are not sure how scalable the tool would be for the users: We haven't been experimenting with it for 2-3 years after all, just 5-6 months until now. Good thing is, unless you're spending $200-300K/mo, everything should be fine.

    The reason I'm telling you all about it is, we're looking for the last Beta test (August batch) members. We've completed our June and July batches, and this will be the last one before the public launch. You will be paying a certain amount, since there are big infrastructure and engineering costs for this, but it will be discounted since there might be bugs and other issues - you're an early adapter after all, highly appreciated! So please let me know if you're interested and we can talk.

    You can sign up directly here, or read about Tuwio more here.

    If you have any questions, let me know!

    Thanks!

    submitted by /u/CardioPumps
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    Has anyone else gone through a phase of low drive?

    Posted: 13 Sep 2021 11:39 AM PDT

    I'm currently a young business owner turning 20 soon. Now I thoroughly enjoy what I do and quite frankly wouldn't do anything else. However this year I've had less drive and motivation to do this. It's also affected my mental health a lot and it's an ongoing struggle. I make sure to get the recommended amount of sleep daily but always crash in the day becoming extremely tired. I'm a very disciplined person and I know it's discipline over motivation so I don't think this is an issue related to my discipline, however things have been different for me with the added pressure of uni and aiming to support my family while also job seeking. It's recently really been getting to me. I just came here for answers and advice on what I should do. Should I talk to my mum or seek therapy? Is this normal and part of the journey? Can someone explain what exactly is happening? Everything will be much appreciated

    submitted by /u/ogkelly2001
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    How Effective Is Referral Marketing?

    Posted: 13 Sep 2021 07:25 AM PDT

    Hey everyone, sorry for all the questions but I want to make sure I explore all possible options when it comes to my business and what better way than to pick the minds of other Reddit users. Now I've been in the SEO industry for over 2 years and over the last year I've started to really build out my client base and generate some solid results for the local businesses I've worked with. As this was happening I updated Reddit on my successes and many individuals told me that since I've been able to create results and satisfied clients I should use get them to submit a referral. I also thought this was a great idea; however, how often do people actually look at these or take them as real responses? That may sound like a dumb question but I know when I go to websites and see "Best (Insert service here)" from John doe I never take it as a real referral and something the company just put there. Could just be my inner pessimist but I would love to hear your opinions or strategies on how to leverage positive customer referrals.

    submitted by /u/jgillman824
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    Business/Legal Advice

    Posted: 13 Sep 2021 11:06 AM PDT

    Hello all,

    I am working on launching a website who's core function involves placing bets. I was hoping someone could point me in the right direction in regards to legality and who I should seek out for information on this idea. I'd like to make sure I'm not breaking any laws or anything. All current research shows that depending on the state you live in, some betting (like sports betting websites) is fine.

    Thank you!

    submitted by /u/EnkiLOV
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    Capbase

    Posted: 13 Sep 2021 10:49 AM PDT

    Has anyone used their service? Any good and does it worth $999?

    TIA

    submitted by /u/mickeyfunk
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    Mission Statement?

    Posted: 13 Sep 2021 06:58 AM PDT

    I don't know why but I am having the hardest time putting words together to create a mission statement. It is insanely frustrating. I've read all kinds of examples but none of them are even close to resonating with me and since they are generally from different industries, my brain immediate tends to ignore them because their focus does not seem to be mine.

    I seem to be ok with going through the other aspects of writing a business plan but this one part just will not click for me. It seems so ludicrous that I can't get this part but nearly every other part I can work with.

    I'm reaching out to the community for some guidance and sanity in the process for creating a Mission Statement, so any wisdom you can impart, I'd be forever grateful.

    Update:

    Shortly after I wrote this, I got an idea(funny that huh?), I took the literal definition of my business (Rapid Prototyping) and tweaked it with some terms and came out with something that seems to be pretty decent.

    "Our mission is to enable businesses to move forward in time by producing high-fidelity prototypes that are already in the planning phase of their product development lifecycle utilizing the latest in 3D Printing technology."

    Any constructive feedback would be appreciated.

    submitted by /u/dragndon
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    Looking For Guests

    Posted: 13 Sep 2021 10:21 AM PDT

    Hi all,

    I run a podcast called "The Kickstart Garage" which provides an informal conversational podcast with rising entrepreneurs, investors, digital marketers and other like-minded business individuals.

    I thought I'd reach out to this community for suggestions for guests?

    submitted by /u/larrytheliquidator
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    To share my idea or not share my idea, that is the question.

    Posted: 13 Sep 2021 10:07 AM PDT

    Hello friends,

    A few months ago I thought up a unique idea for a product invention that I believe solves a problem that many people experience. I've since built a rough prototype that works well, further increasing my confidence in the idea. I'm in talks with product designers/engineers, as well as an IP attorney to try to figure out how large of an investment it would take to bring my idea to market, everyone that I speak with is asked to sign an NDA/non-compete.

    Before getting any more financially involved in this idea, I'd be interested in gaining an understanding of how many people would consider purchasing the product and at which price point. I am strongly considering conducting a product concept validation survey, which any business development professional I spoke with thinks is a great idea. The attorney that I am working with does not agree, he thinks that the idea should be kept a secret until I am in a position to bring the product to market first (should anyone try to steal the idea if I start conducting surveys and telling people about the product concept). Nothing about the product is patentable, so filing a patent is not in the cards right now.

    What do you all think? Has anyone that is reading this had a similar experience, if you, how did you handle it?

    submitted by /u/Evarr
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