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    Sunday, March 6, 2022

    People who escaped 9-5, tell me your story Entrepreneur

    People who escaped 9-5, tell me your story Entrepreneur


    People who escaped 9-5, tell me your story

    Posted: 06 Mar 2022 03:16 AM PST

    Looking for inspiration, so tell me things like: - what did you do before for how long? - how you decided on it? - how did you do it? - and what does it feel like now?

    submitted by /u/hammoody
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    From $0 to $100k in under 6 months. (Digital Marketing Agency) Here's How To Do It.

    Posted: 05 Mar 2022 03:18 PM PST

    I launched a niche digital marketing agency 6 months ago.

    We just passed $100k in total sales.

    I'll explain exactly how I did it. This will work for you whether you're building an agency offering SEO, PPC, content, social media, web design, copywriting or all of the above.


    EDIT: People are asking for proof. Here are some client testimonials and the results we got each client:
    HARO SEO - Client Testimonials and Results (backlinks we built for each client)

    Step 1 - Solve One Problem A successful business solves problems.
    A highly successful business goes all in on solving one problem extremely well.

    Example:
    Imagine it's Thursday night. You're hungry, and you've been craving pizza.
    There are two restaurants you need to choose between.
    One offers a range of Italian food. Spaghetti, lasagne, risotto, gnocchi, pizza and more.
    The food is delicious. The restaurant is popular.

    The other restaurant offers one thing only. Pizza. Really fucking amazing pizza. The marinara sauce recipe is honed to perfection. The flour is ground on-site to the chef's exact spec. The ovens are specialised pizza ovens imported from Italy. They are set to the perfect temperature. The meat is all free range and locally sourced. The cheese is the best money can buy and comes from a boutique dairy 50 miles from the restaurant. The base is made with a unique sourdough recipe. The chefs are all trained by an old Italian guy who has been making pizza since he was 14 years old.

    So where do you go when you want pizza? The same place everyone else goes.

    Be the pizza restaurant. When people want pizza, they'll come to you.

    My agency does one thing. We do it better than anyone else. When people want that exact thing, they come to us.


    Step 2 - Copywriting
    On day one, your website design does not need to change the world. It should look half decent. I use Squarespace, because it's super easy. If you know wordpress, use wordpress. Just get a good theme or page builder. No need to spend thousands of dollars (yet).

    What does matter, a lot, is your copywriting. And if you can write, you can learn to write copy.

    Here's a formula for a homepage that converts.
    There are others, but this is one is my favourite.

    AIDCA
    Attention. Interest. Desire. Conviction. Action

    Attention: Grab your reader. Tell them the problem and the solution (you). Do what you need to do to get them to read on.

    Interest: Get your reader thinking about the problem they're facing. Make them think about how much they want to solve this problem.

    Desire: You have the solution. It's going to make their life so much better. Everything is going to be great, if they work with you.

    Conviction: Prove it. Testimonials. Guarantees. It's 100% safe for them to trust that what you're saying is true.

    Action: CTA - call to action. They need to (insert action here) right now to get this solution and make their life better.

    This works whether you're selling fanny packs or ferraris.

    If you can't write like this, get a copywriter. There are millions out there. Just ask to see their existing work and check out 5 pages they've already done. Does every example make you want to buy? Hire that person.

    (Don't get me wrong here. A fantastic website design is worth paying for. Most definitely. But on day one, you can get up and running with a template and you are good to go. I spent $200 on the template for this agency (link at the bottom). That gets me a year on Squarespace. Look at the template. It's exactly the same as my site: https://harris-demo.squarespace.com/) This is good enough. We're now investing in a much higher quality design...using money we made from the agency. Get it?)


    Step 3 - Sales
    Most people suck at sales. They think sales means used car sales-y bullshit. The cheesy, pushy asshole manipulating you is what bad sales looks like. That is how to do an awful job at it.
    Here's how to do a good job at converting inbound leads via email.

    Reply with a non-template response. Acknowledge them, their business, their problem. Keep it short and unformatted - that's what a real email looks like. Here's an example.

    Hey Mike,

    Thanks for getting in touch. We'd love to build some links for (website name)! Looks like a great business. I love what you guys are doing with your (homepage copy, testimonials, blog content, Instagram, whatever it is that they're doing that is cool).

    So from here, we can jump on a zoom call if you like (no worries if not), or I can just send you pricing etc if you prefer.

    What would work best for you?

    Thanks Mike,

    (Name)

    The main goal is to get a conversation started. People buy from people they like, and are already engaged with. Your competitors are going to send a template response. You're going to stand out by being down to earth, engaging, accessible, and actually interested in THEM and THEIR BUSINESS, not just talking about yourself and yours.


    Step 4 - Communication
    Once you have actually made the sale, you will stand out from the crowd by being someone who regularly checks in and makes sure they're happy. Have a system in place (a google sheet is fine, and then a CRM is better once you're making money) where you track client communications and ensure they feel looked after. This is how you build relationships, get referrals, get to know them as a person and ensure they keep buying from you and no one else.


    Step 5 - Testimonials
    Testimonials will act like digital salespeople for you. They will create trust beyond anything you say or do.

    Don't wait for your client to offer a testimonial. Ask for it. And you don't need to wait til you've finished on their campaign. The best time to ask is when they are loving working with you and you've just achieved some sort of success for them. Here's how to ask:

    Hey Mike - wondered if I could ask a favour.

    We're updating the website, and I am featuring some of our best clients as testimonials. Would you be open to writing a few lines for me?

    If it's easier, I could write something for you based on how your campaign has gone so far, and if you're happy, you can just approve it to go on the site.

    thanks Mike,

    (Name)

    This is what I do. And it works tremendously. Everyone says yes - it's a no brainer and costs them nothing at all. You'll do the work for them. You can now write a testimonial that exactly hits the pain point and solution that you offer, and you get to feature their real name, business and photo alongside it. Perfect.


    And that's about it. Get these things right and you will never struggle to convert clients.


    If you're wondering where those initial clients come from, here's a short list of where I find them:

    SEO - this is leads forever. It takes months to really build momentum, but you need to start on day one. Specifically, writing content (i.e. blog) that educates / inspires / helps your prospect. So if I'm doing PPC clicks, I can talk about strategies for PPC, how to do PPC on FB, IG, Pinterest, LI, how to write ads that convert, how to AB test etc. Each one is a separate post. And each one is optimised to rank. Combine that with (you guessed it) backlinks, and you're golden.

    Adwords - this is instant leads for as long as you pay. AdWords, or Google Ads, has been something I've done for over 10 years. Even though I dominate in my niches (except this SEO site, because it's too new), I still pay for ads as well. I have to, because my competitors do. But it's fine. Google Ads are fucking great.

    Linkedin - this deserves its own post as well. But basically, learning how to do linkedin is probably the single best thing a B2B agency could learn in 2022. Not Facebook (fucked since like 2014) or IG (good for image centric stuff like bikinis, protein powder etc but not for B2B). Tik Tok is also excellent but it takes a ton more creativity. Linkedin is easy. It's wide open. Believe me, if you start on Linkedin in 2022, you will be glad you did in 2023 and beyond.

    Facebook Groups - these are a treasure trove of leads. Just identify where you're going to find leads (for example I sell a ton to people in SEO groups), and then search your keyword once a week. DM people looking for what you offer.

    Pinterest - not something I personally am strong on but this is a growing opportunity for female centric stuff. Women fucking love Pinterest. If you're doing anything around weddings, photography, interior design, fashion etc, you should focus on Pinterest.

    Happy to answer any questions.


    EDIT - A few people thought I was talking about a copywriting agency. For clarity, here is the site.

    EDIT - some crazy woman wrote a long rambling post about how this is a scam. Then I DM'd her and (very politely) offered to show her proof. She blocked me. Never change, Reddit.

    I put together a simple google doc with our client testimonials and the results we got each client:
    HARO SEO - Real Client Testimonials and Real Client Results (backlinks we built for each client)

    submitted by /u/zipiddydooda
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    Work life Balance is a Myth- how to start a business while holding down a Day Job

    Posted: 06 Mar 2022 09:50 AM PST

    I listened to this interview with the founder of Huel ($72 mil a year revenue, its a meal replacement brand in the UK). He had some helpful insights to share on how to maintain work life balance when you're starting a business but still holding down a day job...

    you don't.

    Timestamp is in the link above but his basic point is that when he started his first business, he was going to his day job, driving his 3 hour round trip commute every day (this was also in the era of no podcasts), then coming home and working evenings and weekends. Life was crazy busy. But only for a year. After a while he was able to quit his day job. And things were chill.

    Then after he started his second business (Huel) there were 2-3 years when he was crazy busy again. But now that he's in his 50s and looks back, there were only about 4 years where he was working those hours.

    Work life balance is the goal, but sometimes you have to abandon that goal to get there.

    submitted by /u/palindrome818
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    What made you choose to become an entrepreneur?

    Posted: 06 Mar 2022 05:40 AM PST

    Why didn't you stay as an employee ?

    submitted by /u/Rabei25
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    Hot Dog Vendor or Coffee Truck? I may have a great opportunity

    Posted: 06 Mar 2022 09:08 AM PST

    I live just outside of Toronto, Ontario and an interesting opportunity presented itself to me recently.

    I'm interested in becoming a hot dog vendor so I contacted a former boss of mine who has 40 years of experience in the food industry, specifically a former hot dog vendor turned coffee truck operator.

    I'm not sure if there's a different name for "coffee truck" outside of Ontario, but he basically has a pickup truck he turned into a food truck that goes from job site to job site. I know it can be very lucrative.

    He told me he's happy to help me get started as a hotdog vendor but encouraged me to take over his truck and route, as he's almost at retirement age. He says it's easier and makes more money than a hot dog cart.

    According to him, on a good year pre-Covid he was making $75k - $100k. A bad year is closer to $40k.

    He wants $45k to sell the truck and route which sounds like a steal.

    My concern is the cost of fuel skyrocketing and not knowing what the economy is going to be like in the coming years.

    I can find a used hot dog cart for $2k - $5k, or order a really nice one from Alibaba.com. I'm weighing the pros and cons.

    Does anyone have experience as a food vendor? I'd love some feedback.

    Thanks 🙏

    submitted by /u/Mysterious_Future_80
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    I can buy 9,000 sqaure feet of Mexican land near the US border. What could I do with it?

    Posted: 05 Mar 2022 08:56 AM PST

    A family member is selling 9,000 square feet of land near the US border on the Mexican side. He's offering to sell it to me at a decent price. He gets a nice bump to his retirement fund and I get an opportunity.

    Basically, it is entirely enclosed by adjacent streets/roads with nobody else on the plot (like a small city block) in size & is 1 mile from the border on the far side of a town that is literally right on the border. It is not a huge city like Tijuana, it has less than 10,000 people. On the US side, there is a small town of 100,000 people, and 3 major US cities are within a 3.5 hour drive.

    It is particularly common that Americans cross the border for cheaper medical services there. Especially dental. They also come to get prescription meds at much lower prices.

    Would love to know what some of you guys would do with it.

    submitted by /u/djames843
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    Do small businesses have a use for a one page website? Trying to figure out if I should keep my free tier or nix it.

    Posted: 06 Mar 2022 07:57 AM PST

    Hey all. I'm a web design and developer, I focus on not just quality look but also quality functionality. I have a pretty specific niche for a market that needs both. On my home page in the header I have a little sign up form where you input your email and get a free one page website to help businesses get started on a high quality website.

    My question is, are small businesses actually interested in a free tier/one page site? Is it worth reaching out to local businesses just for my free tier or Should I stick to social media?

    I usually just make comments on here and /r/SmallBusiness on the thank you Thursday posts, and promote your business, respectively. But I'd like to increase my reach for this. Thanks for any input!

    submitted by /u/plasmaSunflower
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    Please help! Need advice on attracting the right clients.

    Posted: 06 Mar 2022 07:57 AM PST

    I'm a brand designer and one of my core services is WordPress web design. My business is all about strategy first, and it's really important to me that my clients have a clear and well-defined brand and strategy before we move on to web design. I'm continuing to find, though, that potential clients rarely want to do the pre-work (strategy) and instead, they just want to dive right into a website. When I try explaining to them the importance of investing in the strategy first (while also pointing out that without a brand identity, I have nothing to work with for a website), the lead usually dries up and they move on to someone else. This often happens even though I make sure to offer them a custom package that covers both brand strategy and web design.

    I've reached a point where I'm beginning to wonder if I should just design websites for clients, regardless of whether they have a strategy in place. I mean, at what point do you compromise?

    submitted by /u/youngzari
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    How to measure performance of influencer campaign?

    Posted: 06 Mar 2022 11:17 AM PST

    I'm planning to have several influencers of different backgrounds market my product with instragram/tiktok posts, and then try to find relationships between the influencers background (age, sex, followers, metrics on personality and profile, etc.) and the performance of their ads (views, and follow-throughs).

    The question is, how can I measure the performance automatically? I don't want to have to ask the influencer to send me screen shots of the views/interactions, I want to be able to get it directly from Instagram/tiktok but I don't believe their API will allow me to pull that information.

    Any ideas?

    submitted by /u/MGeeeeeezy
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    Asset vs Stock/Equity Purchase

    Posted: 06 Mar 2022 09:33 AM PST

    I'm looking at acquiring my first SMB for a fairly hefty sum. Previous owner did not keep clean books or pay fair taxes. He's pushing back on asset sale as it's trickier. He also is told that there's a high likelihood of IRS audit with asset sale. It could prevent the deal from closing.

    How often have you all seen stock/equity sales vs asset sales? How comfortable should I be if I put a bullet seller note that doesn't pay for 3-5 years as offset.

    Would love to hear peoples experience and thoughts on this.

    submitted by /u/Hulk_Runs
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    Looking for Distributors/Suppliers of electronics products

    Posted: 06 Mar 2022 12:57 PM PST

    Hello Everyone, as the title states, we just opened our store and currently looking for distributors/suppliers of consumer electronics to stock. We're based in Canada but searching in North America, any tips or information on how to go about this will be appreciated. Thank you

    submitted by /u/chancellorfuzzle
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    Looking for a co-founder for a tech recruitment platform

    Posted: 06 Mar 2022 12:46 PM PST

    After some weeks of research and some interviews with HR experts and other successful entrepreneurs, I've documented an initial business model for a tech recruitment platform that could potentially change the way companies hire tech talent.

    I just have an initial model so far – no product or prototypes. I'd like to interview customers before building anything.

    I'm a tech guy myself, but I'm also into business development, product management and design. I also know about marketing and sales, but that's not my forte – that's why I'm writing this post.

    I'm looking for a marketing and sales expert. The kind of person who loves talking to users and is great at selling stuff. Bonus points if you know how to write code and have some kind of experience in the HR industry – though this is not required.

    • Time commitment: no less than 10h/week at first.
    • Location: preferably Europe, but it's not a deal-breaker.
    • Equity split: to be discussed, but I'm a fan of vested splits.

    If anyone's interested or knows anyone who would be, drop a comment down below or just shoot me a DM!

    submitted by /u/melon_crust
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    How to maintain bigger a bigger vision?

    Posted: 06 Mar 2022 08:57 AM PST

    Just finished watching "King Richard" movie last night, it's about Williams family that raised Serena and Venus Williams. One thing that stood out was their father, Richard, who imagined big vision for the girls whilst being good 15-20 years away from the target result.

    I started business with a big vision, but over last year or so I slipped into short-term operational management. So last night I forced myself to imagine target result for 5 years and work backwards to see what I need to do today to get there.

    But it's so uncomfortable to thing big. I can almost feel shockwaves in my brain whilst forcing it to think big.

    Why is that? And what do you guys do to make sure you aim big?

    submitted by /u/Space_Qwerty
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    How to connect with investors?

    Posted: 06 Mar 2022 12:27 PM PST

    Hi all, I am currently working toward building the MVP for my product. I am a non-tech founder in the process of onboarding a tech co-founder. We sell a fintech Saas, helping online retailers increase sales through our unique platform.

    In short, I am currently selling pre-product. Prospects are offered an Early Adopter Offer to secure their spot before our launch. We aim to have 30 B2B clients onboarded by the launch date (June 2022).

    Context: the business model requires funding, so it is my responsibility to source investment for the business.

    My question: My network isn't great, so what is the best way to connect and speak with investors? Is there a particular message that works well on LinkedIn? Is there a better way to reach seed investors? What are some must do's and must dont's?

    We've got a great pitch deck, but I'd like to get some general advice before I start pitching. Thanks heaps!

    submitted by /u/agearctic
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    How to respond to friends who never supported you reaching out now that you're successful?

    Posted: 05 Mar 2022 05:33 PM PST

    When I started my business a few years back, a few of my closest friends and relatives were incredibly kind and supportive of my business, but most of my friends were not supportive - whether that's purchasing something (I sell something that's easily accessible by everyone), sharing my posts, or just words of encouragement. I understand that not everyone will support your business, which is fine with me, and am still friends with these people.

    Now that's I've achieved some level of success, with myself and my company featured in some big press, I've had people coming out of the woodworks asking for my help. I have friends who are messaging me asking to chat about starting their own business and wanting my advice. What they may not realize is that 1. this is a cost to me because it's a cost to my time 2. it's one sided in terms of benefits because I won't be getting much out of these conversations and 3. they've never done anything to support me. Again, they could have very easily supported my business by purchasing (it's super affordable and something everyone uses) or something as simple as messaging me with a positive note or sharing my business, but they didn't. It's tough when your supposed friend won't even do the bare minimum to support your business, but then in turn expects you to take the time to help them.

    My inner voice wants to just ask them if they've ever supported me in any way, and if not, why would I help them? Obviously, I want to handle this in a mature way that leaves us on a good note. I don't think ill of these friends, but simply don't have the time and patience for these conversations considering that they've never done anything to help me out.

    What's a good way to respond to these friends asking for help?

    tl;dr: friends that didn't previously support my business coming out of the woodwork asking for my advice now that I'm successful. Need a simple way of kindly communicating to them that I'm not interested without damaging the friendship.

    submitted by /u/eaudecalypso
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    How do you compete against the big boys in the market ?

    Posted: 06 Mar 2022 06:22 AM PST

    Ive just been wondering how it's possible to set up a business and eventually compete with the big boys in the market.

    I recently read; Zero to One by Blake Masters and `Peter Thiel. In the book, they mentioned avoiding competing because it means reduced profits. Although I acknowledge that, I also think competition is inevitable. Every big monopoly is still competing with something or someone just that they're more ahead.

    One of the many ways to get ahead of the competition is timing into the market. In this book, Peter says that timing isn't all and if anything its better to be last with the best updated version of the product. I mean, if timing doesn't matter, wouldn't the first to the market already have more market domination? It also states in this book that no matter how good your product is, you should never expect the product to sell its self. In that case, if you're late to the market, do you focus more on marketing ?

    The main purpose of this post is to ask this last final question;

    The book said to build a monopoly, you must first find a niche market. I agree with this. It then says that from your niche market, you slowly expand into the broad market. The problem I have is, when expanding, aren't you already entering other people market ? An example of this is Digital Banks. How do they expand and compete with the American Express, the HSBC, the Barclays already owning the market they plan to expand into ? These Banks have more customers, power and politics to their advantage so how does a bank like Monzo come from nothing and become successful ? I mean even if Monzo offered something the banks didn't offer, how is it possible to come up when banks have so much power ? The government supported the banks from Genesis.

    In summary, how or what tactics can you use to compete against someone with more power and money than you assuming that you are offering a better product ?

    Also, if you can recommend some entrepreneurial or start up books I would really love and appreciate.

    Thank you.

    submitted by /u/No-Laugh264
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    Is there anything you do that you would consider innovative or particularly effective in your hiring process that has made a significant difference in the quality of employees you have been able to attract and hire? Any sort of unique vetting process that has allowed you to avoid making bad hires?

    Posted: 06 Mar 2022 12:16 PM PST

    Looking for something beyond the typical interview, reference checks, skills test, and personality test. Though, I would be interested to know if anyone has a unique personality test that has lead to positive results.

    submitted by /u/Consistent-Gold-7572
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    Advice on starting private label wine.

    Posted: 06 Mar 2022 08:28 AM PST

    I have about $10k and thinking to start a private label wine businesses. anyone had any experience and how much would cost be? I was told that i will need a license to sell wine from home. Then I will need to find a winery to partner with. Would it be good idea to go to local winery and do some research?

    submitted by /u/raymondctchow
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    how do they sell this product exactly ?

    Posted: 06 Mar 2022 08:28 AM PST

    cosmetics, produced in South Africa , sold in the middle east and Europe.

    my question is what distribution channels do they use to penetrate offshore markets?

    do they contact a specific supplier in each country or what ?

    submitted by /u/ThisCoconut8834
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    Fitness-related Social Media Application Idea

    Posted: 06 Mar 2022 12:12 PM PST

    Hey everyone,

    I have been into fitness for quite some time and have recently come up with a fitness related application (phone and computer app) that my team and I may begin developing.

    Before we go ahead with development, we wanted to pitch it to fitness-ethusiants to see what your thoughts are. Any input is helpful!

    Our app idea would essentially be a social media platform focused on fitness. The app would provide users with the ability to create and join fitness-focused communities, while sharing their own diets, exercises, mindsets, and whatnot.

    Think of it like Instagram, but for fitness.

    Could you see yourself using this? What other features would you add?

    Any input is appreciated, thank you and have a good Sunday!

    submitted by /u/Nappa3
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    Daily Journal Annual Meeting 2021 Entrepreneur Charlie Munger 1. Value Investing will not go out of style. 2. Bitcoin will not to end up as the medium of exchange for the world 3. Munger endorsed Lu Li 4. People really trust Costco will be delivering enormous value. 5. Robinhood trades are not free

    Posted: 06 Mar 2022 11:51 AM PST

    How do copyrights work?

    Posted: 06 Mar 2022 08:03 AM PST

    I was wondering,let's say I want to copyright my brand name in my country,does that mean that no one in the world can use it or does it mean only people in your country cannot use it.

    submitted by /u/Thelasttime_05
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    Time managment problems!

    Posted: 06 Mar 2022 07:33 AM PST

    Hi, A question about time management:

    Do you encounter time management problems, and how much does it bothers you? how do you handle it?

    I'm dealing with this issue quite a bit. Even when I'm blocking my time, its not easy and convenient enough. Sometimes there are some forgotten tasks, unplanned incidents that disrupts the schedule. And on top of that, having to manage my personal life, my goals and other tasks I want and should do. How do you handle all of those problems? while you keep progressing towards what's important?

    submitted by /u/Leather_Ad5265
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    How to partner with a company to sell their products online?

    Posted: 06 Mar 2022 10:53 AM PST

    I came accross a company which manufactures products I like very much.

    There are a few standard items and a possibility to ask for customization.

    They have a well-made website, no online shop and the order process is to call, fax, or email them.

    I would like to launch an online shop to sell their products and offer an easier way to order customized versions.

    Now, I am wondering how to proceed further.

    Should I just resell their products with an higher price tag? Make an agreement with them to become an official web shop and keep only a margin? Play it as a dropshipping business?

    I like what they do and would like a real win-win partnership. But they could also use me to try out the concept for free and then get rid of me as an useless intermediary once it has been proven successful.

    The product is very area-specific (in terms of geography) and we will sell within that same area.

    The value I can offer to them is to streamline the ordering and payment process, handle marketing, sales, triage RMAs, and interact with customers in additional languages.

    submitted by /u/balthazardous
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    What is the minimum size a cohort should be to trust it’s retention rate?

    Posted: 06 Mar 2022 10:44 AM PST

    I have a mobile app with pretty good retention but I'm worried that my cohorts are too small to trust my retention numbers, what do you guys think?

    Average retention rate of 6 cohorts

    Week 0 - 100%, Week 1 - 23.78%, Week 2 - 16.15%, Week 3 - 13.69%, Week 4 - 8.22%,

    Average cohort size is 36.8 Users. Cohort sizes range from 25-50 Users

    Can I trust this data. If not, what size should my cohorts be before I can trust the retention rates I get?

    submitted by /u/LavonnaTeti
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