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    Sunday, May 9, 2021

    No interest with the greatest marketing device ever. Entrepreneur

    No interest with the greatest marketing device ever. Entrepreneur


    No interest with the greatest marketing device ever.

    Posted: 09 May 2021 08:09 AM PDT

    It's painfully ironic that a copywriter can't seem to get anyone to click on his name.

    I've spent so much time helping others build their brand and not my own, so much time, in fact, that I can't even get clients for my copywriting when I offer it for free! I don't use much social media and my following there isn't big, but Jesus fuck man, i am currently offering 350 words for any part of your brand that needs copywriting free of charge and I can't seem to get anyone interested.

    Any thoughts on my next move. Kisses will be provided for those who engage.

    submitted by /u/HamsterSpaghetti
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    If you're really an entrepreneur focus on yourself rather than money the rest will come then

    Posted: 09 May 2021 08:42 AM PDT

    It honestly gets kind of tiring scrolling through all the countless posts of people asking how to turn a paper clip into a million dollars or what business they should start with absolutely zero experience under their belt. A low level entrepreneur is not glamorous, I would slot a low level entrepreneur right below used car salesman on the hierarchy personally. Jack of all trades, master of absolutely none. If you really want to devote yourself to entrepreneurship and overcome those hurdles, then the goal is not to make money, it is to make experience so that you can actually become the master of something as opposed to just a jack.

    Not everyone follows my road. I know lots of people who had easier roads, my road is the common one though, theirs is the exception. I started my first business when I was 18 years old, scooping dog poop. That was kind of shitty for lots of reasons, but I learned from that. The biggest takeaway for me was that I wanted to ditch the service based aspect, focus on something with a product. My next business was personalized pet collars. It went gang busters for about six months then blew up a little over a year later. Turns out dogs like to chew on the collars (who would have guessed?) I used non toxic paint but still used paint and paid artists to design the collars. People didn't like that they would fade quickly and the paint would come off.

    By this point, I realized that sudden success wasn't the best path so I started to actually work on building some sort of career while I still developed my entrepreneur side. I chose IT for my career, then I purposefully leaned into everything within the field that could potentially help me as an entrepreneur. Eventually, I learned about aspects of business this way that I never would have been able to learn only through entrepreneurship. I learned how to grow $50MM into $500MM and $500MM into $5BB. Then I learned all about leadership. When I first learned of the concept, I realized I was very much a level 3 leader and I desperately wanted to be a level 5, so I spent time focusing on that.

    It took me until my mid 30's to actually find success in entrepreneurship. Not until I actually learned all of these things first. Every time I tried to short cut it, I failed. I failed for reasons that are painfully obvious now looking back on them with experience. Experience bests all. There is something I have lost with my experience though, drive. You can always add experience, you can't always add drive though. That's what keeps the cycle alive. I know what I lack inside, so when I hire people, I look specifically for that drive. That actually creates more opportunity for them than it does for me though. They have drive but lack experience, I have experience but lack drive. I can increase their experience, if their drive stays the same, they eventually beat me. And thus, the cycle continues as it always has. Some will be successful in finding a different path than this, most won't.

    submitted by /u/Bodywithoutorgans18
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    Is public speaking an important skill for you?

    Posted: 08 May 2021 07:20 PM PDT

    Why? /Why not?

    What approaches have you tried - or would you try - to improve? What are your thoughts/experiences regarding things like Toastmasters (and similar groups), books, coaching, workshops, and (especially) online courses?

    Edit: to guide the discussion... Most people seem to only think about speaking confidently... What about the skill of communicating effectively? Just because you look confident and professional, doesn't mean your presentation will get the desired result.

    submitted by /u/M-Jones-Bkk
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    I bought an old warehouse including a parking lot and a house. What should I do with it? This is what I’m thinking about...

    Posted: 08 May 2021 11:05 PM PDT

    Hi there! So I've just acquired a piece of land including the following:

    • 160m2 house
    • 3,500m2 parking
    • 6,000m2 warehouse

    I got it for cheap, and I'm not sure what I'll do with it yet. Here is the catch, the zone isn't very dynamic economically, the area has been losing inhabitants slowly for many years meaning I can't rely on projects highly dependant on tourism or foot traffic. It's situated in rural Northern France near the Belgium border and is located right behind a train station and near a river in the outskirt of a 10,000 people city.

    The warehouse used to be a factory but got shut down 8 years ago.

    • The roof needs to be patched here and there
    • All copper cables and electrical boxes have been stolen. Only the plugs and cable gutters remain
    • The attached house's floor is infected with a mushroom, all the carpentry needs to be replaced

    Ideally, I'd be looking at a business with low input and/or highly automated. I live far from there but can rely on family members to oversee some of the daily operations. If the project is worth it, I'll consider pausing or even stopping my IT career for it.

    Here are some of the ideas I'm considering:

    • Warehouse rental: Increasing demand with the growth of ecommerce. I should be able to get 15-45e per square meter per year
    • Aquaponic or mushroom production: I have zero experience, low margins but could get some EU fundings.
    • Music/event venue
    • Create a few Airbnb listings: I could leverage the 'factory' environment and build 3-5 max but it wouldn't take much space.
    • Renovating the house and warehouse and selling them
    • Container storage in the parking lot

    What do you think? Any ideas?

    Edit: The property went into an auction after the holding co's assets got liquidated by the bank. I had to put money on the table fast and think about what I'll do with it later.

    submitted by /u/Red_Salm0n
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    How can I profit off organizing small scale treasure hunts?

    Posted: 09 May 2021 12:36 PM PDT

    Anybody have some pointers?

    Thanks.

    submitted by /u/Oscar_7
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    Podcasts where founders talk about how they grew their user base from scratch?

    Posted: 09 May 2021 08:49 AM PDT

    Are there any podcasts I could listen to where founders discuss how they grew their product/built up their user base from scratch?

    submitted by /u/the_night_question
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    The Ultimate Guide to Handling Objections and The Mentality

    Posted: 09 May 2021 08:46 AM PDT

    Warning - long post ahead

    This is a little different from your typical "most common objections" articles, as it goes into the mentality behind the different types of objections.

    Let's begin

    If there's one thing that a person wishes they could improve, it's handling objections and rejections (and preventing them if possible). If we could just reduce the frustration, emotion and anxiety surrounding interactions, then you could close more deals, be more social and even speak to more pretty girls (or guys).

    As per my articles based on cold calling, cold emailing, and contact cadence, the aim of this article is to break down and analyse the reasons for why I structure objection handling the way I do. This way, you can decide for yourself whether or not you agree with the style, and adapt it to your own methods.

    Too often I see regurgitated information about how to do something, but it fails to explain the underlying reasoning.

    The way someone handles objections – whether they appear in sales, social settings, dating, politics or sports – is a mark of their character.

    Different Types of Objections

    There are three types of objections: "shit tests," complaints and true objections. Prospects, business people, interviewers, friends and people in general use all three in different situations, and each requires a slightly different approaches.

    Any shit test, complaint, or objection you receive all come down to ONE reason: they LACK CERTAINTY about you, your product/service and/or your company.

    Jordan Belfort delves into this in his book "Way of the Wolf."

    The lack of certainty is the root cause, and that's why relationship and trust building are so important. People buy from people. If they trusted you, they would believe that your software would improve their company's top line by 40% like you claim. But people are naturally sceptical, especially of strangers.

    Here's an explanation on the differences, and tips on handling objections in each category.

    Shit Tests

    This is an extract from Illimitable Men, experts in "Shit Test" psychology (and also /r/TheRedPill):

    What Are Shit Tests & What Purpose Do They Serve?

    When somebody "gives you shit" and f**ks with your head to see how you will react, what you are experiencing is typically a (series of) shit test(s). Everyone has been shit tested, gets shit tested and will continue to be shit tested; it's an unavoidable part of human interaction. We use shit tests to make value judgements about people, likewise they can be used to determine how people cope under pressure. The underlying mechanism of shit tests is to test your mettle. Hence the name is not only fitting, but likewise, accurate.

    Shit tests don't always have to be questions, they can be blanket assertions that are accusatory or provocative in nature. Such assertions are designed to elicit an emotional response from you, pushing you into a state of reactivity and causing you to reveal information about yourself.

    If you can keep composure/seem unfazed and/or assert your boundaries despite a shit test, generally speaking you will be considered to have passed the shit test. If you get upset, offended, doubt yourself or show weakness in any discernible way when shit tested, it will be generally considered that you failed the test.

    How does this apply to sales and business? Well…

    The higher value the person you're dealing with, the more severely you will be shit tested. EG: CEOs will shit test harder and more frequently than office assistants.

    Going for a job? You're going to get shit tested "to see if you're worth employing." Those weird questions you get asked such as "if you had any kind of super power, what would it be and why?" and "name your biggest weakness" are shit tests designed to indirectly determine the strength of your character, creative intelligence and confidence. It's not only what you respond with that matters, but likewise how quickly and in what manner (are you confident/dominant or unconfident/submissive?)

    Complaints

    By definition, a "complaint" is a statement that a situation is unsatisfactory or unacceptable, whereas a true "objection" is an expression or feeling of disapproval or opposition; a reason for disagreeing.

    A complaint is a knee-jerk reaction to something, and is typically an emotional response. This is true in sales too, as prospects have a pre-conceived notion about salespeople. As soon as you call, they have a negative connotation about you and frame their reaction based on that.

    For example, you call a prospect and introduce yourself. Immediately you hear, "Sorry, not interested." How could they be not interested? They don't even know what we can do for them!

    In this instance, do not launch into your pitch. The last thing the prospect will do is listen to you talk when they're already mentally blocking you out. You need to reframe the situation into a positive one.

    Here's how I would approach this complaint:

    "I understand, but I'm not trying to sell anything at this stage. If you don't mind me asking, is it a timing issue or what we're offering?"

    If it's a timing issue…

    "No problem. When's the best time to talk for 20 minutes and see if we can help your sales team close more deals?"

    If they've got a problem with what we're offering… (use this as an opportunity for information gathering)

    • "Fair enough. If I could ask you real quick: how many sales staff do you currently have?"

    • "Have they ever missed a deal because of an objection?"

    • "If I could help them gain more confidence on the phone and overcome objections, would you be interested in talking in more detail?"

    A similar complaint is "your product is too expensive." It's a knee-jerk reaction, and it's your job to stand your ground and quickly assert yourself. You could reply confidently: "Too expensive compared to what?" Throw it back onto them and listen to what they say.

    True Objections

    True objections are a logical reaction rather than emotional. They often involve calculation, where the prospect is comparing solutions, seeing what features they have, and if they like what you're offering, finding room in the budget.

    Diving deeper into complaints reveals true objections. If "your product is too expensive" and you continue to ask questions, you may find out that it's too expensive because their budget has been maxed out for this quarter.

    Now, you can address the real objection. You can appeal to their logical side by explaining return on investment, showing case studies, etc. and then returning a question back to them.

    Rather than dodging or ignoring true objections, I believe it's better to "deconstruct" them with the prospect. Not only does this help build trust and a connection, you can avoid "tripping" on the objection further down the process if it hasn't been addressed.

    Mindset For Handling Objections

    Think back to the last time you were part of a verbal argument. How did the argument start? Could you feel your emotions escalating? Did the person raising their voice and disagreeing with you make you feel good or bad?

    Regardless of who was right or wrong, the negative emotional energy leaves an impression on all parties involved. The argument becomes more about egos rather than the matter. As soon as the conversation escalates like this, logic and reason disappear.

    Sales guru John Barrows said, "The more objectivity (less subjectivity) you put into the sales, the better." I believe this holds true for life too.

    When handling objections, my aim isn't to "win the confrontation," but rather to be "calm and cool," to create a comfortable interaction and build trust. This makes it much easier to find out your prospects' true feelings/objections/desires/certainty.

    An example of this is the experience level of fighters. Often a novice fighter learns some basic skills and gains some external confidence in his ability. He might appear aggressive, arrogant and obnoxious, eager for a challenge to validate his newfound skills and prove himself to his peers, which is very ego-driven. The novice is vulnerable to emotions and therefore lacks rational thinking.

    Contrast this with a true fighting sensei. He has mastered the art of fighting; his ability so perfected that he has pure internal confidence. For this reason, he has no need to demonstrate his skills or prove himself among his peers. The sensei is not egotistical; he stays calm in every situation and is truly "cool."

    True confidence in sales is having such a full pipeline that it doesn't matter even if you lose a few deals. This "abundance mindset" (which applies to other areas too) allows you to not rely desperately on one or two outcomes to make quota. This way, you're able to handle objections much more objectively and work through them with prospects.

    When you're confident, you're relaxed. When you're relaxed, you're often happy When you're happy, the positivity often spreads to others. Tonality, expression and body language are a huge part of this. This study found that 7% of any message is conveyed through words, 38% through certain vocal elements, and 55% through nonverbal elements (facial expressions, gestures, posture, etc.).

    Since "Sales is the transfer of enthusiasm," this can improve your close rate. Not to mention, if you're closing at 1% and had 100 prospects, and now doubled your pipeline to 200, you just improved your gross number of closes too.

    Asking Questions for Handling Objections

    Being a great salesman means you influence the communication, while simultaneously allowing the prospect to engage fully. This way, you're able to gather the necessary information (qualification) while also progressing the sale. This could also mean you disqualify the prospect, and are able to focus on the ones who you feel are a good fit for your product/service.

    The key point here is that whoever is asking (the right) questions is the one who is influencing the call. Questions are proactive; answers are reactive.

    My goal is to be the proactive one during the call, which allows me to learn about the prospect's situation and determine if we can provide a solution to their problems.

    My objection handling techniques focus on proactivity. What this means is I aim to answer the prospects' objections with another question, rather than try to explain myself in too much detail. This isn't to be evasive – I still want to clarify any questions or doubts they may have. But by asking a question back, it opens them up to a response and disarms them, which allows the interaction to progress.

    Back to the fighter analogy, there's no point trying to prove my product or service's case to a prospect; my confidence in my solution is internal. If the prospect isn't interested initially, I want to find the real reason why through questions. If I focus on the prospect, I can build rapport and extract the necessary information, including the potential underlying issue.

    Bad Example of Handling Objections:

    Prospect: I need to think about it.

    Sales Rep: Let me re-iterate in more detail why you should sign-up right now. We work with companies like ABC, XYZ, and LMN to improve their marketing efforts by 50% and use the latest technology to segment your target market. We cover all the main social media channels, television, radio and print.

    Prospect: …

    The problem isn't the offering, it's the fact that the rep didn't dig deeper into the complaint/objection. He overloaded the prospect with useless information at a time where the prospect lacked certainty.

    Good Example of Handling Objections:

    Prospect: I need to think about it.

    Sales Rep: Fair enough. Just so I can understand your train of thought – what exactly is holding you back from this today?

    Prospect: It's actually because the budget for this quarter is completely used up already.

    Now, you've found the true objection and can handle it accordingly.

    Handling Objections Conclusion

    Learning the correct methods of handling objections can help you improve your results not only in sales, but also in life. A lot of it stems from personal confidence and attitude, and this is something I strive to improve during every interaction.

    No matter what you're striving for, obstacles are always going to stand in our way. But as Mark Cuban says, "Sales cures all."

    If you want to see the links/pictures or read more, I'd be happy to send to blog link via PM.

    TL;DR - "shit test," complaints and true objections need to be handled differently. If you remove your ego and objectivity from a situation, you're in a much better headspace to deconstruct all objections. True confidence comes from within, and having an "abundance mindset" means you'll be relaxed and positive. Fill up the pipeline so it doesn't even matter if you lose deals.

    submitted by /u/helllyesss
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    Overcoming poor retention rates with more ad spend

    Posted: 09 May 2021 10:31 AM PDT

    My business partner and I are looking to build a matchmaking app for runners. We've just commissioned a 5 month financial projection based on our market research so far (a 3 month mock-sale, multiple focus groups and survey results) and, as far as we can tell our numbers look solid- good click through rate, decent conversion, high level of interest in presuming features, but we just seem to be absolutely floored by the retention rate of apps, which seem to be at best ~30% after 3 months.

    Now it seems we can overcome this somewhat by pumping a lot more cash into marketting spend (£9k/month makes us profitable in year one compared to £3k/month where it takes 4 years). This obviously increases our burn rate by a lot and gives us runway into about 15 months post launch, and this is assuming we raise all the money we're looking for.

    What are your thoughts? Maybe we just increase our pricing above what we'd done our research on and hope it doesn't hurt conversion rates too much? These retention rates just seem brutal, how do any apps even get started?

    submitted by /u/physioworld
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    Would have one large scale business aur several small scale businesses and why?

    Posted: 09 May 2021 07:45 AM PDT

    Facebook Ads: New conversions campaign or use existing one?

    Posted: 09 May 2021 11:05 AM PDT

    [removed]

    submitted by /u/testing35
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    I have a friend that is willing to help in the business - how much equity should I give?

    Posted: 09 May 2021 10:03 AM PDT

    He's interested in the business idea but is not investing any money because he's quite poor and is going through a rough time - but he is willing to help in the operations and management. Whilst I'm the founder and have invested almost £20k+.

    Is it bad if I don't offer him any equity? (He's not asked for any)

    submitted by /u/demonology26
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    How to make money from blockchain/crypto?

    Posted: 09 May 2021 02:49 AM PDT

    Hello guys!

    I've recently structured my other businesses very well and I'm not needed in the day-to-day operations.

    I'm very interested in blockchain/crypto, but I'm not really sure what options I have to make money from that space excluding trading crypto.

    I'd be interested to hear what options there are or what somebody else has done.

    Thanks!

    submitted by /u/ecroow
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    Buy from AliExpress and sell on Amazon.

    Posted: 09 May 2021 10:59 AM PDT

    I am planning to buy products from AliExpress and sell them on Amazon (which is something most people are already doing).

    But I have a different approach to this.

    Instead of buying all the products in Advance, I plan to buy the product after I receive an order from Amazon. Then enter the customer's details (address, phone number, etc.) on AliExpress website and place the order.

    Is there any Flaw in my method? Will it work?

    submitted by /u/whiskeylactone
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    Micro Franchises?

    Posted: 08 May 2021 08:23 PM PDT

    What are some micro franchises or business model examples that allow the franchisee to make a healthy living but the parent company controls the brand image or inventory or systems?

    Similar to the Uber/Lyft concepts but only if their drivers were actually paid a high wage.

    submitted by /u/newallacctz
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    What do you think about letting your clients text you?

    Posted: 08 May 2021 02:42 PM PDT

    I've been in business for about 2 years, and this is the first time I've had a client who texts me instead of calling me or emailing me. I've had clients before that texted me, but I politely told them to please call or email me instead, as I don't like having my cell phone on my person and to be checking text messages.

    I'm not sure the best way to go about telling her to please not text, as texting is quite bad for my productivity (I'm diagnosed ADHD, so I can have trouble focusing unless I'm very deliberate about things).

    What do you guys think? Do you have clients texting you? Any advice on communicating to clients that they should email or call instead of text?

    submitted by /u/mathdrug
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    What do I do?

    Posted: 08 May 2021 02:17 PM PDT

    Ig this is everyone's question. But I am a senior in high School looking for extra money. I am not interested in the fake online/survey type stuff. Unfortunately I do a lot of ECs and can't work a normal job. What is the best way/thing to do to make money?

    submitted by /u/No_Appeal5417
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