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    Tuesday, April 27, 2021

    Marketplace Tuesday! - April 27, 2021 Entrepreneur

    Marketplace Tuesday! - April 27, 2021 Entrepreneur


    Marketplace Tuesday! - April 27, 2021

    Posted: 27 Apr 2021 02:00 AM PDT

    Please use this thread to post any Jobs that you're looking to fill (including interns), or services you're looking to render to other members.

    We do this to not overflow the main subreddit with personal offerings (such logo design, SEO, etc) so please try to limit the offerings to this weekly thread.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    Caution for those of you trying to open food businesses:

    Posted: 27 Apr 2021 01:00 PM PDT

    Full disclosure - I do restaurant and small food business consulting for a living. I've been in the food business for 25 years in some capacity or another. I'm not here trying to drum up business or promote my book (a how-to for people who want to get into the food biz inexpensively) and I'm not going to dox myself - I say these things because I want to promise you that I've been there, done that, and know what I'm talking about.

    I've been seeing a lot of comments lately like "hey, I'm going to start a small ghost kitchen! I'm going to start a food business! All I need is a few thousand bucks!"

    Is it doable? Yeah - it's not the price that's an issue, but it's that there are so many cooks out there who get really excited about this, not knowing how f'ed they're about to be by massively running afoul of local and state licensing and regulations - most of which are put into place for good reason - no one wants you to make anyone sick, no one wants you to kill anyone.

    If you're interested in trying to do this from home, well, you've got the deck stacked against you, depending on your business model.

    To do a cloud kitchen out of your house legally, you'll have to look into your local/state cottage laws. Almost certainly, you won't be able to run delivery out of there, unless you're in certain places in California. (Most states' cottage licenses only extend to selling at farmer's markets, and underneath a certain dollar threshold, with a very specific range of types of products applicable.) If you're lucky enough to live in a spot where you're able to run a food delivery business out of your house, you'll almost certainly be subject to inspection, just like your local restaurants are.

    If you rent, running a highly visible business out of your house/apartment is almost certainly a violation of your lease.

    You'll need business insurance to run any sort of food company. Your insurance company not cover you without the correct go-ahead from your local governments. "So what," you say, "I'm an entrepreneur, I'm a rebel, I'm a go-getter!" I hope you don't make anyone sick, as your deliberately uninsured business will rack up thousands of dollars in fines, if you're lucky, but most likely, criminal charges (whoops! You killed someone because you didn't want to get your plan okayed by the local government! Have fun with those manslaughter charges!)

    Anyways, I say all of this because I see so many people here who are gung-ho about food businesses when they've never opened, operated, or worked in one. They're ignorant to how much red tape there is (do you know that in some places in the United States, when your inspector comes in, if you have a lightbulb out on your line, you can be shut down? Same goes for having a storage rack on wheels blocking a hand sink by an inch. They generally do not fuck around.)

    I make a living helping newbies open food businesses. I want to encourage it at every opportunity. However, I want to see you all do it the right way, not rush into it, make sure you understand how to keep people safe, and ensure you're not setting yourself up for total disaster down the line.

    Happy to take questions here (not via DM, please, I'm serious when I say I'm not trying to sell you all anything).

    submitted by /u/chrisfarleyraejepsen
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    6 Budget-friendly marketing ideas for Small Businesses

    Posted: 27 Apr 2021 08:13 AM PDT

    According to Fundera, 14% of small businesses fail because of their poor marketing.

    But To be successful, It doesn't mean you will have to spend 10,000$ on marketing either. Small business often has a tight budget when it comes to marketing.

    They say " You Need to Spend Money to Make Money" but that doesn't mean you have to blow your budget as well.

    This article will get you through 6 Budget-friendly or free marketing ideas that small businesses can use to generate more leads.

    #1 Create a Referral program

    According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. Asking your current satisfied customers for referrals is one of the best marketing ways.

    I mean, What is the worst that can happen?

    They will say no, that's all, right?

    But if they say yes. your product can get a lot of exposure between their family, friends, and co-workers. To encourage your users to participate in the referral program, you can use many ways like offering discounts, special offers, giveaways, prizes, etc.

    #2 Add your product on share and discover websites

    Websites like product hunt, Google My Business, Trustpilot can become important traffic sources for your website if you have a unique and helpful product. And if you can manage to get on top results on one of those websites. It will become a gold mine for your product. getting on top has many perks like,

    It will help you give

    • More customers,
    • New business opportunities such as partnerships,
    • more opportunities to feature on the press,
    • More newsletter subscribers,
    • and a lot more.

    #3 Create a Blog

    Companies with blogs produce an average of 67% more monthly leads than companies that don't blog. creating and managing a blog is not rocket science. there are plenty of free digital marketing and content creation tools that can help you get your things more easily. Creating a company blog can help you in many ways like it can increase your brand awareness, Attract New Customers, gives more opportunities to Show & Tell What Your Business Can Do, Build Your Network Within Your Niche, and a lot more.

    #4 Give Free samples or Consultation

    You must have noticed, every departmental store has one lady that gives free food, right? Giving free samples is a powerful method that can drive more traffic. and according to the 2017 Bringham Young University study, Many businesses found great results by giving free samples to consumers. Not only it helps you with traffic,

    It also helps you

    • Build trust
    • Increase customer loyalty
    • Create a buzz and word of mouth among customers
    • increase business reputation
    • Create brand awareness

    #5 Webinars

    Hosting a webinar can bring many great opportunities for your brand to present itself in front of the world. It gives you more opportunities to tell your customers why and how your brand is different than others. It will help you show how your product uniqueness in a whole new way with examples and real-life storytelling. and

    Did you know?

    73% of B2B marketers say a webinar is the best way to generate high-quality leads.

    #6 Try Guerrilla Marketing

    Guerilla marketing is an out-of-the-box marketing method that many brands use to surprise their customers uniquely. And because People love talking about out-of-the-ordinary things. Guerrilla marketing has become a very profitable marketing method. Not only it is budget-friendly, with its uniqueness, it can also help your brand increase your brand awareness, and more chances to feature on local or even national news.

    submitted by /u/Sahitya6
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    How to Do (In 4 Steps) an SEO Content Audit that Boost Growth for your SaaS [With Templates]

    Posted: 27 Apr 2021 09:24 AM PDT

    Content Audits are usually done with the sole goal of analyzing SEO/Traffic metrics and determine what pages you should remove/update/maintain to increase organic traffic.

    That's ok, but for me, this is only the surface of the potential of a content audit.

    You also must see what's impacting your company's growth.

    So today, I'm gonna explain my easy-to-follow process to perform a content audit, analyze it and find insights to inform your next actions and strategy.

    I hope it really helps you :)

    And, of course, I include all the templates I use along the process.

    NOTE: Due to the subreddit limits, I couldn't add the images to explain each step from the original post so I adjusted the content a bit. Let me know if something doesn't make sense.

    First things first – Info and resources you need

    I'm writing this guide using one of my side-projects in Spain as an example (LegalTech business). It has around 200-250k of traffic per month and around 1,000 URLs of content.

    That said, you'll need the following tools/resources:

    • Ahrefs
    • Screaming Frog Spider
    • Google Analytics
    • Google Search Console

    The content audit template is not intended to be used with SemRush but it can be easily adapted. Leave a comment below if you need help with this and I'll help you.

    How to perform an SEO Content Audit: Step by Step

    Step 1 – Data: what you need and how to collect it

    You are right.

    To perform an analysis, we need first to collect all the data we need.

    Let's get our hands dirty.

    1.1 Configure Screaming Frog Spider

    The first thing is to connect and set up all APIs:

    Google Analytics:

    Configuration -> API Access -> Google Analytics 
    • Account, property, and view: Select the account and view of your website
    • Segment: Organic Traffic
    • Date Range: I usually select the last 12 months, but you can adjust this to your needs
    • Metrics: Leave as is but add: Site Speed -> PageLoadTime

    NOTE: If you want to get conversion data, you must select the specific goal id from the "Goals" dropdown within the Metrics tab.

    For this website, I selected Goal 16 Completions and Goal 16 Conversion Rate.

    That goal id is our Intercom Conversations. Every time an intercom chat is opened, we track the event in GA.

    Although it's optional, this is needed if you want to make an in-depth analysis not only for your SEO/Traffic performance but also to see how your content is impacting your key growth levers.

    Google Search Console:

    Configuration -> API Access -> Google Search Console 
    • Account: Select the website's property
    • Date Range: Last 12 months

    Ahrefs:

    Configuration -> API Access -> Ahrefs 
    • Account: Follow on-screen instructions to get your API key
    • Metrics: URL (Exact URL) -> Backlinks, RefDomains, URL Rating, Keywords, Keywords Top 10, Traffic

    1.2 Crawl your website

    Now it's time to crawl your website, type in your website address and click on "Start".

    Once it's finished (it can take a bit for websites with more than 10,000 URLs), use the dropdown filter at the top.

    And export all your data into a CSV file. Please put it in a safe place :)

    Now, you have to make another crawl of your website, but this time disconnect all APIs, except Google Analytics, so it doesn't take that long to complete.

    Select "All Users" within GA configuration.

    Click on "Start" again.

    Wait for it to complete, filter again by Internal -> HTML, and export the data.

    1.3 Get Ahrefs Data

    Log into Ahrefs.

    Type in your website address within the Site Explorer tool.

    Make a full export of the "organic keywords" report.

    And now it's time to set up the google sheet to do the content audit.

    Step 2 – Get your data altogether: Set Up your Content Audit Template

    2.1 Import your data

    First, make a copy of this google sheet.

    Now import all the CSVs files you have exported from Screaming Frog and Ahrefs into the Google Sheet.

    Paste your data to the relevant template sheets

    (1) Screaming Frog Data Dump (Organic Traffic) -> Your crawling data ('Organic Traffic' segment). 

    Once it's ready, create a filter for all columns and sort it out by URL (A to Z)

    (2) Screaming Frog Data Dump (All Traffic) -> Your crawling data ('All Users' segment) 

    Once it's ready, create a filter for both columns and sort it out by URL (A to Z) (just like the step above)

    For this second worksheet, keep in mind that you only need to paste 2 columns:

    • URLs
    • GA Sessions

    (3) Ahrefs Dump -> Copy-paste your ahrefs data. 

    Ok, that's it. Easy, right?

    By now, the "Master" tab should be populated with all your data in a fancy, nicely formatted way.

    Regarding goals/conversion data, you can paste the data directly on the 'Master' tab –columns from AH to AL– (marked up in Orange).

    You can add more columns if you need to. Just remember to include those new columns in your sheet filter.

    2.2 Understand the Content Audit Google Sheet

    Before moving into the analysis, I'd love to clarify some columns from the template.

    Most of them are self-explanatory but here we go:

    • Category – The type of content or the content topic for a given URL. E.g., "Templates" (content type) or "Google Analytics" (content topic)
    • Page Score – Metric calculated with a custom formula. This is calculated based on how optimized the page is. It looks at things like sessions, backlinks, time for the page to load, page title length, how many keywords it ranks for, word count, etc. The lower the score, the lower the page performs and the less optimized it is.
    • Suggested action – Automated actions based on total sessions, organic traffic, links. It takes into consideration the thresholds we will set in the "Start Here" tab.
    • Priority Number – It's like a "ranking". The lower the number, the more important is that URL. This is useful to prioritize what to update/optimize first.

    Please Note: when you see "Delete" as the suggested action it doesn't mean you should remove that content right away. All pages should be reviewed before you make the final decision of removing them.

    2.3 Tweak the "Start Here" tab

    Here is where you can tweak things a bit to fit it to your needs.

    Conditions Table

    A summary of the averages for key content and SEO metrics. Pretty self-explanatory.

    You don't need to change anything here.

    Inputs Table (Scoring Thresholds)

    I usually leave this, as you can see in the image. I modify the 'Minimum Organic Traffic (for page suggestion)' and 'Minimum Total Sessions'.

    And the values I set depends on the averages that you can see from the Conditions Table above.

    Again, this depends on your needs, your strategy, and the goals you're pursuing. But I'm keeping it simple for this guide.

    Priority Tweaking Table

    This affects the "Priority" column from the 'Master' tab.

    If you set a high multiplier, you're saying that metric X weights more when prioritizing that page against the others.

    That's why Word Count and CTR metrics are set in minus if one of your goals is to improve already-existing content.

    2.4 Categorize all your website URLs

    The first thing I recommend doing is tag each of your URLs with an actual category.

    Like I said above, a "Category" could be a content topic or a content type/section of your website.

    Content Type/Section examples:

    • Templates pages
    • Product/Service Pages
    • Partners directory
    • Integrations pages
    • Authors pages

    Got it? Ok!

    Content topic examples:

    • Content Marketing
    • SEO
    • Link Building
    • Google Analytics
    • Business Analytics

    To do so, you can filter column A from the 'Master' tab out by using the 'Text Contains' formula and entering some of your keywords, examples:

    Text Contains…

    • content-marketing
    • analytics
    • seo
    • customer retention

    TIP for big websites: If you want to filter in/out larger amounts of URLs, you can use the following formula:

    To filter out:

    =not(regexmatch(A:A, "(?i)/template|/partner|/integration|/product|case-study")) 

    To filter in:

    =regexmatch(A:A, "(?i)/template|/partner|/integration|/product|case-study") 

    The strings between each vertical bar ( | ) are the keywords/text you want to filter in/out. The vertical bar acts like an – OR – logic.

    You can find more info about this function here.

    There are times that you don't know how to categorize a specific URL (articles from the blog most of the time).

    When in doubt, analyze that URL in Ahrefs/Semrush and check for what keywords it's ranking for and see if you find a clear pattern of what content topic is the blog post about.

    If still in doubt, review the current page and go through it.

    And, if still in doubt, tag the URL as "Blog Content"

    2.5 The Pivot Table

    Did you see it already?

    No?

    Go to the Metrics by Website Sections and/or Content Topics worksheet.

    Very nice, uh?

    With this pivot table, you're segmenting your website by topics/sections, so it's far easier to spot opportunities for improvement by checking your metrics in bulk.

    Ok, the boring part is done!

    Now let's move into the funny analysis.

    Step 3 – Analysis: what to do with all this data?

    3.1 Create a list of the potential pages to be 'Deleted'

    We'll get back to the pivot table super quick but first…

    On the 'Master' tab, filter out by:

    • <30% Page Score – Column T
    • 0 Traffic (GA Sessions) – Column G
    • Suggested Action of "Delete" – Column V

    All these URLs must still be reviewed, but they're more likely to be deleted than others. As these don't have any traffic and their page score are low.

    The next step is to create another google sheet. Let's call this file "Content Action Plan".

    This new google sheet is where you will paste groups of URLs from the Content Audit file so you can easily review them and also, it's where you will outline actions for each URL.

    So, copy all the URLs you have filtered out from the audit file and paste them into a new sheet in your Content Action Plan file.

    I called this group of URLs: 0 Traffic <30% Page Score - Delete / Update

    When pasting, make sure you only paste values and then the format. This way, you don't carry over all formulas.

    You can repeat this with other groups of URLs, some examples:

    • Traffic>1 & <30 Page Score - Delete / Update
    • <30 Page Score - Redirect / Update
    • <30 Page Score - Delete

    Sky is the limit.

    Play with filters to find groups of URLs you want to review.

    For now, that's it. I'll explain later what to do with those groups of URLs. (Point 3.3)

    Now it's time to see the real magic.

    3.2 Let's play with the Pivot Table

    Getting back to the pivot table (Content Audit File -> -Metrics by…)

    The template is already pre-populated with some key metrics. But you can add/remove as you wish, depending on your needs.

    I sorted it out by "Intercom Conversations" because that's where I want to focus on besides the SEO metrics.

    I won't get into the details of how to use a pivot table in this post, but, here's a handy article from Zapier's Blog that explains it in detail.

    That said, the opportunities here are endless. I'll give you an example of how I have analyzed the pivot table:

    As you can see, a section of my website, "Content - IP" (where "IP" is a content topic), is the group of pages driving the higher number of intercom conversations.

    But I also see that:

    • Word Count can be improved – Compared to the rest of the website, it's below the average. Let's review and see if we can add more content to make our pages more relevant, which is tied to the next insight:
    • AVG Position could be above 10 – We are ranking MANY keywords for this topic (almost 2k in the top 10). Let's see if we can update the pages of this group with more targeted keywords to improve positions?
    • Chat Conversations conversion rate is 'terrible': 0.14% – Maybe we can improve and/or add more CTAs on these pages?

    Are you already seeing how powerful this is?

    If with a 0.14% conversion rate, this topic is the top 1, imagine what would happen if you manage to take that 0.14% to 0.5% or even 1% while you also improve the content to rank more and better.

    BOOM!

    From here, I'd want to create a list of this group of URLs into the "Content Action Plan" file so I can make a detailed analysis of each of these URLs.

    You need to repeat this step with every category or group of URLs you want to do a detailed review of its pages based on the metrics and insights you find on the pivot table.

    3.3 Analyzing Website Pages from the "Content Action Plan"

    After creating a list of URLs, the first thing you have to do is add another column called "Actions" right to the "Category" one.

    This column is super useful in outlining the individual actions you and your team should take on that specific page.

    The second thing is to sort the entire worksheet out by "Priority Number" from A to Z.

    And now the fun part starts:

    • Start filtering out by pages with a "Delete" suggested action, review the current page, its metrics, and decide if you could update them to make it better. If not, leave them as "Delete".
    • Now filter out all pages with a <50% page score. Review them one by one.

    Outline your next steps/actions for each URL in the column "Actions".

    Again, you can play with the filters the way you want. The goal here is that all URLs must have a detailed action.

    To decide what are the next actions for a specific URL, you should:

    • Check Traffic, Content, and SEO metrics from the sheet (including the number of keywords ranking, top 10 keywords, avg position, SERPs CTRs, word count, etc.)
    • Check conversion data (if you've added it)
    • Check if similar pages are talking about the same thing? Could we merge those pages?
    • Review the actual page
    • Involve feedback from other teams if you think it might be useful
    • If available, use third-party tools like SurferSEO, MarketMuse, Clearscope, Ahrefs, or Semrush to get more context to help you decide what to do.

    Step 4 – Document: outline all your findings/insights to inform your strategy and subsequent actions

    The next step is to document all the insights you've found so far.

    If you've done it right, you'll find yourself with tons of opportunities to work on.

    You can't improve everything simultaneously, so this document will help you prioritize and give your team a clear focus on the next steps for your content strategy.

    You can use a template I've prepared for this purpose:

    Here's the link.

    This a living document, and it's intended to be shared with your team.

    For that reason, it includes some context about the analytical process, clarification notes about the Content Audit and Content Action Plan files.

    The important part of this document is the second point:

    2. Strategy: Insights & Action Plan

    This is where you'll explain the insights you've found and the actions to take.

    You can organize this part of the analysis the way you want. The template I created is to help you get started. But you can use any other tool for this: Notion, Coda, Airtable, whatever.

    The thing here is that you should clearly document the next steps for your team so everyone's on the same page and they know where the strategy is headed.

    Wrapping up

    If you went through the entire process and learned a thing or two, please let me know in the comments. I really want to know if I have helped you to audit your content assets in some way! :)

    I know I might have missed some points, so please let me know too in the comments to keep improving the process.

    I'm here to assist you if you need any help.

    If you want to read the full process with the actual images for each step and free templates, you can check it out here.

    submitted by /u/BorjaPrietoB
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    How would a company like pelaton get started?

    Posted: 27 Apr 2021 04:58 AM PDT

    So I assume the person who started this had an idea for a exercise bike which was also a personal trainer too. How did this idea then turn into a product did he manufacture this himself or did he find a company to build a prototype for him?

    submitted by /u/throwaway909000
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    Trying to make a new Logo for my App on the Apple AppStore, Are any of these any good?

    Posted: 27 Apr 2021 05:31 AM PDT

    Sunday morning I posted here about my troubles getting any traction with my app on the Apple AppStore and I got a lot of dry useful information from this community. I am very thankful to be a part of this community.

    One of the main things that was spotlighted was my logo, for being low quality and not interesting enough. So I want to get some feedback on a few that I have been working on, and maybe some feedback on what would make a logo "good".

    So to start, my app is a Bullet-Journal app. It is meant to be a true replacement for paper journals, since most other journal apps are basically a scheduler, I wanted to make something that is just like a paper journal, where you draw your planner just like on paper.

    So with that being said here are 3 logos I have been working on since Sunday:

    https://drive.google.com/file/d/1n_uQge6U4oVsnQJEwGK7WPc0VQspXYmT/view?usp=sharing

    https://drive.google.com/file/d/1x5UIV1apzjlUtKoeQILC-WZIq5FC8e5u/view?usp=sharing

    https://drive.google.com/file/d/1a3FeDOf5cuYeN9CoI3QVbldpLlREsbd-/view?usp=sharing

    I am a "DIY" person, and while it might be easier to have someone else make this for me, it will be more rewarding if I do it myself. So please feel free to give me feedback on how to make one of these better, or ideas for a completely new one. I can either Draw the "icon" or use something like Canva to create it, or any suggestions for this are welcome also.

    And so you can get a better idea of what this logo is going to represent:
    https://apps.apple.com/us/app/bullet-journal-v2/id1513040157

    submitted by /u/JBitPro
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    Help with Possible Side Income. LLC questions

    Posted: 27 Apr 2021 09:27 AM PDT

    Looking for some advice. I may have a good opportunity to start a small side hustle. I work at a JUCO university as a full-time athletic trainer. The way this university works is that if you are a full-time employee, you can't be paid for extra work for sport camps during the summer, this includes the coaches that put-on camps, all the money they make from the camps goes to their programs in a fund-raiser account which can be used for gear or other things that funding doesn't cover very well at the smaller colleges.

    They are trying to get it fixed so they can earn money from these camps, but it doesn't seem to be going anywhere, especially anytime soon.

    Someone mentioned that there might be a loophole to pay the coaches and others to do their camps instead of all the money going into a fundraising account for their team. The way around is possibly by creating a business(LLC) and allowing the coaches to freelance for the company, there by the business being the one running the camp through the coaches at the university.

    With all this being said, is there anyone that could give advice on if this would be beneficial for me to do to create the LLC and hire the coaches? It would require insurance and taxes and all that.

    What percentage would the business need to take to make it worth taking on the risk of being the entity that the coaches and myself could use to make more money during the summer with these camps that we put on. I feel like they would also try to make their camps bigger and earn more money if they were actually getting paid from them.

    A percentage would need to go to my business, a percentage to the coaches, and a final percentage back to the actual sports team program from each camp.
    Where should I start or what steps to make this happen? Just unsure of the process, but I see a possible opportunity.

    submitted by /u/JessandJessica
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    How do I pay out my employees when I sell my business?

    Posted: 27 Apr 2021 02:35 PM PDT

    I am selling a small business that I own 100%. We sell handmade products to retail stores and direct to consumer online. 20k gross sales a year.

    I have 2 employees that do all manufacturing. I am completely hands off.

    My employees came on board 6 months ago, saving the business from going under and have increased production 5x, so I want to pay them out fairly. As well as this, they have possession of ~$10k of my equipment and materials + knowledge of the manufacturing process that will also need to be transacted.

    I am currently negotiating with a potential buyer for ~40k (2x annual sales)

    Again, I own 100% on paper, but how should I move forward with paying out my employees with this transaction?

    submitted by /u/Mgmt83
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    Ad page goes to black on FB ad manager?

    Posted: 27 Apr 2021 03:36 AM PDT

    I tried different campaigns and different devices but it's the same problem, the page goes slowly to black (faded out)

    submitted by /u/Radioheader377
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    What is your biggest missed Business opportunity?

    Posted: 27 Apr 2021 01:01 PM PDT

    I'm curious as to what people have missed out on in Business or entrepreneurship with hindsight and what they've learned from their mistakes.

    I always remember starting out on my entrepreneur journey when I had the opportunity to sell a product to one of the largest Optician chains in the UK from a company I had connections with in China. I severely messed the figures up through being greedy and they simply said the figures don't add up and they walked away. Now I would get some advice from someone who has been in business and these sort of negotiations. That single negotiation could have netted six figures alone.

    submitted by /u/makecashbiz
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    UK Shipping Question

    Posted: 27 Apr 2021 12:08 PM PDT

    Hi all,

    I've started up an eCommerce side hustle and I need to ship 0.25kg poster rolls over to the USA from the UK. I have no idea what to charge my customers for that postage... UPS estimates it at £11 to the west coast, California but I would have to use Royal Mail to send it.

    Can anyone from the UK help me?

    submitted by /u/King_Tommm
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    Creating a Unique And Sustainable Competitive Advantage In the Innovative Technology Sector

    Posted: 27 Apr 2021 11:35 AM PDT

    When it comes to operating and managing a successful business in an increasingly cut throat business world, it's important for entrepreneurs to understand their company's competitive advantage and how to best position themselves in heavily saturated markets How can businesses in the technology sector ensure their competitive advantage strategies allow them to achieve sustainable growth, not just short-term profitability?

    Simply leveraging innovative technology on its own can never be enough to, as improvements in technology are ever-changing and constantly evolve on a day by day basis.

    submitted by /u/ExcitableTechnology
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    Searching for an open source Digital door sign app

    Posted: 27 Apr 2021 07:49 AM PDT

    We have a few old cell phones and tablets at work that we don't really use anymore. The idea is to connect 2 devices, one hanging outside the manager's office and the other in the manager office on the table. At the push of a button on the device in the room on the second device should then be displayed that the room is occupied. Are there any open soure products? Excuse my bad english i am only a trainee for system integration from germany.

    submitted by /u/-Adronik-
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    Finding a contract manufacturer to work with

    Posted: 27 Apr 2021 11:28 AM PDT

    Im searching for a domestic (US) contract manufacturer but really having a hard time finding one. The product i'm trying to develop basically consists of an electric heating element, thermoelectric cooler, controlled remotely with an app. Whats the best way to find a contract manufacturer to work with?

    submitted by /u/advantagegrant
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    Just bought a house in an area "zoned: industrial" and I'm looking to start a business with that in mind. Any ideas?

    Posted: 27 Apr 2021 11:15 AM PDT

    I'm FIRE'd so my resources are time and ~20k to invest and weathering the risk. Located in Ontario, Canada, in the middle of a small city.

    submitted by /u/A_Bridgeburner
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    Roast the concept demo video for my early stage startup - first time founder looking for advice

    Posted: 27 Apr 2021 11:08 AM PDT

    Hey there,

    I'm a first time founder, trying to learn as much as I can. I know I definitely have many things wrong, but my own bias might blind me at times.

    So I'm asking you guys for help. I am currently working on this idea with 1 other co-founder, and we recently applied to YC. (The only one, honestly)

    Any advice is highly appreciated. Thank you so much for your time🙏🏽

    My concept demo video (on loom)

    (P.S the video might be a bit slow, you might wanna watch it in 1.25x)

    submitted by /u/wasimbb
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    Have you ever thought to delegate tasks to your virtual assistant that aren't necessarily business-related, but will give you time back to grow your business?

    Posted: 27 Apr 2021 10:58 AM PDT

    In the blog article today, we go over 5 unique ways you can utilize virtual assistants so you can have more time to grow your business, including having your virtual assistant create online giveaways, develop your personal brand, set personal appointments, and much more.

    Read the full blog here: Myvirtudesk.com

    5 UNIQUE WAYS TO USE A VIRTUAL ASSISTANT

    1. Your Virtual Assistant can reach out to social media personalities
    2. Your Virtual Assistant can help you create a social media persona
    3. Ask your Virtual Assistant to create a short film
    4. Your Virtual Assistant can help you with a personal task
    5. Your Virtual Assistant can help you create contests
    submitted by /u/Virtudesk
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    Just dumped the Wall Street Journal, any alternative daily new source suggestions?

    Posted: 27 Apr 2021 10:21 AM PDT

    I've been reading the Wall Street Journal for about a month now and found their financial information very useful, but unfortunately there customer service is the worst. It was aggravating enough to piss me off so much that I just cancel my subscription. I'm looking for an alternative daily news source that keeps me in sync with the latest on the markets and economic. Any suggestions would be appreciated. Thank you.

    submitted by /u/tim8155
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    Gladwell's Tipping Point (Unlikely Success Stories)

    Posted: 27 Apr 2021 09:09 AM PDT

    Why do some trends grow at inexplicably rates almost like they've caught on fire? Malcolm Gladwell kindles a luminous understanding of these anomalies in bestseller The Tipping Point. His iconic writing style debriefs the epidemics behind child infotainment and the equally rapid spread of negative ideas portrayed through crime and suicide. Main stream notoriety has been traditionally upheld by the gatekeepers however our open sourced internet has recently revamped Malcolms manifesto. If your business is currently courting investors this is a must read detailing high level salesman, connectors and mavericks you'll need to employ to attain mass appeal.

    YouTube: https://www.youtube.com/watch?v=rZ5oqJv1amE

    iTunes: https://podcasts.apple.com/us/podcast/nicks-non-fiction/id1450771426

    SoundCloud: https://soundcloud.com/user-570445450/nicks-non-fiction-the-tipping-point

    submitted by /u/n5tonhf
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    Resources on increasing production and logistical efficiency

    Posted: 27 Apr 2021 08:46 AM PDT

    Does anyone know any good books / resources for managing and increasing production efficiency?

    I am already passingly familiar and learning more from the Toyota method and in my past life as a construction PM I'm used to applying lean / "just-in-time" concepts, but I'm looking for information that might be more directly related to what I'm doing now.

    submitted by /u/Rustee_nail
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    FAQ NFTs: Everything You Need to Know About NFTs

    Posted: 27 Apr 2021 07:02 AM PDT

    Hey everyone! In our recent post, we prepared a list of FAQs about the NFTs including what it is and how to use it. You might want to check it.

    https://2muchcoffee.com/blog/faq-nfts-everything-you-need-to-know-about-nfts/

    submitted by /u/kate2mc
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    How to Win Friends & Influence People PDF

    Posted: 27 Apr 2021 04:48 AM PDT

    How to Win Friends & Influence People

    https://ardbark.com/how-to-win-friends-influence-people-pdf/

    PDF 1 MB

    submitted by /u/pitronix
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