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    Friday, October 26, 2018

    Accomplishments and Lesson Learned Friday! - (October 26, 2018) Entrepreneur

    Accomplishments and Lesson Learned Friday! - (October 26, 2018) Entrepreneur


    Accomplishments and Lesson Learned Friday! - (October 26, 2018)

    Posted: 26 Oct 2018 06:05 AM PDT

    Please use this thread to share any accomplishment you care to gloat about, and some lessons learned.

    This is a weekly thread to encourage new members to participate, and post their accomplishments, as well as give the veterans an opportunity to inspire the up-and-comers.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    How do you grow an Instagram account without going over the top?

    Posted: 26 Oct 2018 01:23 PM PDT

    I'm trying to grow out an IG account in a pretty popular niche (homes and landscapes) and I've already got a couple thousand followers. I'd like to get into the tens or hundreds of thousands. I know a lot of work is going to have to go into it but how did the big players get their start (the ones not attached to nationally known websites)?

    I'd also like to start monetizing my followers. This seems has kind of helped me start with that but I'm more concerned about how to get a greater number of people following and sharing my posts

    submitted by /u/holyboot
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    Tearing down others doesn’t make you seem cool or smart.

    Posted: 26 Oct 2018 10:27 AM PDT

    Hey all, I wrote a thing focused on marketers, but really it's pretty broadly applicable and a problem I see all over the place. Let me know your thoughts.

    There's an epidemic in the marketing community. An epidemic of haters.

    If you're a marketer this has undoubtedly happened to you. You've launched an ad, you've sent an email, you've written a blog and some troll pops out from under their bridge.

    But this is not a regular troll. This is a special kind of troll.

    It's another marketer. A marketer with apparently enough free time to comment on your ad with some flowery language about how your headline sucks or your targeting is off or you can't write well. (That last one may be fair when it comes to my writing.) I moderate one of the largest group of Facebook advertisers in the world, and I have my own community of over 4000 folks that I make content for every day so I see this all the time. This phenomenon isn't contained to marketers either, but it's what I know so it's what I'll write about. This happens more than I want to see, and I always have so many questions when it happens. First:

    Why?

    Like what do people get out of this? Has anyone gotten a new client or a promotion? Do they think that Coca-Cola executives are trolling random blogs and Facebook ads, see their comment and will go "You know that person that's calling someone an idiot seems awesome! They've so clearly and cleverly taken down this advertiser they have no affiliation with we should hire them right away." Has anyone ever gotten anything tangible out of doing this? When you tear down the work of another do you get anything except for a smug sense of self-satisfaction while you go back to apparently doing nothing as you have lots of time on your hands? I'm seriously asking.

    Do you have any idea about the context of the work?

    There's just so much missing context when you do a hot take criticism of the work of others. First, you may well not be the intended audience. I know it's hard for some folks to grasp, but the world doesn't revolve around them. Content is made for other people. If you don't like it or agree with it, move on. Another thing, platform quirks can account for a lot of ways that something is executed on. For example, having more broad targeting and letting Facebook utilize its machine learning optimization is actually a great strategy utilized by many high-level experts. That means though you'll end up reaching folks you otherwise wouldn't have. An ugly landing page may have a crazy high conversion rate. A blog with an extremely colloquial tone may be incredibly engaging.

    Do you think marketing is a 0 sum game?

    Just because someone else has a job or a client doesn't mean you can't also have one, potentially even at the same company. You don't have to get someone else fired then quick snatch the job while no one else is looking. Any single company has so many vendors and internal team members there's more than enough to go around. I'm all for some good intentioned competition, but slinging mud doesn't magically open opportunities for you.

    What could you be doing with that energy instead?

    The most astounding thing to me out of this whole mentality is that if people just took 25% of the energy they put into tearing down others into building themselves up instead they could achieve so much more and be so much happier. I even do this. When I see something I don't like or I think is wrong, I don't leave incoherent and irate comments on people's work, I make a video about how to do it correctly. When you put positive content out into the world you build audience, authority, and ultimately are able to actually connect with and impress the people you want to work with.

    How am I so familiar with this mindset?

    I used to be this person. It's pretty shameful, but I was that person that crapped all over the work of others and told totally not awful person "jokes" I thought were really edgy. When things aren't going right for you, it's easier emotionally to tear down the achievements of others rather than build yourself up. It's really hard to switch your mindset to one of positivity and being supportive. It takes a lot of energy and the results aren't immediately apparent, but it's worth it. I'm not perfect in this regard. Not even close. However, if all of us even tried to just build one another up and to work together rather than tear each other down (in business or life) we would all be a lot better off.

    Here it is on medium: https://medium.com/@jeromysonne/tearing-down-others-doesnt-make-you-seem-cool-or-smart-d5a08cc1c88

    submitted by /u/jeromysonne
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    Risky Guerilla Marketing Idea - Genius or Stupid?

    Posted: 26 Oct 2018 01:07 PM PDT

    To promote my new sock company I had 1000 stickers made about the size of a Post-it note with a bright orange background, BIG EMOJI EYES the POOP EMOJI and VIDEO CAMERA EMOJI and then the text "Surprise! I see you! Watch yourself poop @ trollsocks.com/pages/toiletcam32 ". Total cost was really low so even if I scrap the idea altogether it won't be a big deal so I am looking for some feedback.

    The plan is to put them up inside public bathroom stalls where my target markets frequent. Maybe some porta potties at concerts/festivals, some college bathrooms, popular bars/nightclubs, etc. I figured "who is going to be sitting on the toilet, see that creepy sticker and NOT go to the URL and see if someone is live streaming them?"

    Now obviously this would be risky but it will definitely drive traffic and I assume people might post the creepy sticker on social media or share with their friends which would get even more eyes on my company. This company isn't going to shy away from controversial messaging, products, or marketing tactics and even our name has the word TROLL in it, so unless you all think there might be something illegal about this I am thinking to push forward with it and see what happens?

    Thoughts?

    submitted by /u/GuyYeti
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    What do you do when don't know what to work/focus on next?

    Posted: 26 Oct 2018 02:50 PM PDT

    I'm a software developer and recently launched my app on both iOS and Android.

    Since then, the mission has been making the app better and gaining users. After a month I'm at about 100 users, but technically I haven't officially launched yet. Official launch will be in a few days.

    Thing is though. For about a week I haven't really been working 8 hours, maybe 1-2 hours/day. I just don't know what to work on next. The app is pretty perfect actually, the user growth isn't anything special but will come in the next few days (will be emailing 10k people who showed interest).

    I feel like I'm not doing enough, but at the moment, there's not much to do. What do you do when you don't know what you should be working on?

    submitted by /u/inceptive
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    Best practices for entry to market - clothing/fashion

    Posted: 26 Oct 2018 02:10 PM PDT

    Hello,

    I am in the early stages of starting my own clothing line. I'm planning to come to market selling a few different styles of dress shirts for men and I am calculating all of the costs etc. I'm at the point now where i need to determine how I am going to market my company and how I'm going to enter the market as a new brand.

    Does anyone have any tips from their experience on what helped them have a successful launch? How do you avoid becoming just another name in the crowd?

    Thanks

    submitted by /u/payne4218
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    You need pricing optimization, I need examples for my business stat class. Lets talk

    Posted: 26 Oct 2018 02:00 PM PDT

    Pricing optimization is very important to creating and maintaining a high profit margin, and many people, even big companies like Groupon, can increase revenue by doing such a practice (Group got 20% more just by optimizing prices).

    I'm in a business statistics (BUS350) course with a practicum/application project. Most people are going to do some basic market analysis or small stuff, but I want to try something more interesting and practical to me. Using what I learned from this class, I've done a lot of research on how this is done, and I'm pretty confident that I can do it, but there's very limited public data sources to test this on.

    So with that in mind, I'd like to do a test case for optimizing profits for some members of r/Entrepreneur businesses. I just need a decently significant amount of past sales data, but other than that, the type of business is mostly irrelevant.

    Please message me or add a comment if you're interested!

    submitted by /u/carsonpoole
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    I am creating a startup to replace credit cards.

    Posted: 26 Oct 2018 01:58 PM PDT

    Yes, I'll admit its a bit of a clickbaity title, but I truly believe that the technology has arrived that will be able to compete against established credit card/payment processors:

    The tech

    The Stellar Network is a decentralized payment protocol (please keep on reading - I understand some of you are not fans of crypto, but I promise this isn't a random shill) that has the following benefits:

    1. Near 0 fees (thousandth of a cent per transaction)
    2. Payments are settled within seconds
    3. Impossible to chargeback or freeze accounts
    4. You have full control over the money in your account, as you own the private key
    5. Send to anyone, anywhere in the world (no limitations)

    Stellar also has support for both the native token, XLM, as well as fiat trustlines - essentially, established banks can create a unique asset that represents a dollar. If you gave that asset back to the bank, they would credit you with a dollar. Stellar is also partnered with companies like IBM, who are building some of their infrastructure on the platform.

    However, integrating Stellar into your existing web store is difficult, if not impossible, unless you have significant coding/technical knowledge.

    The company

    My company, Stroopay (a stroop being the smallest unit of a XLM), makes it easy for existing merchants to accept XLM and utilize the Stellar Network, even if you do not know how to code. For example, we're trialing a WooCommerce plugin that takes less than 5 minutes to set up. Furthermore, we have these two extra benefits:

    1. You don't need to share your private key with us - you just give us the public address where you want payments directed to
    2. We don't take % fees from your payments like credit cards

    There are many benefits from accepting XLM: not only can you pass the savings onto your customers since you don't need to pay credit card fees, but also benefit from being protected from chargebacks and do not have to wait for a payment processor to transfer the money to your bank account.

    Don't want XLM because you're worried about fluctuating prices? No problem! In the future, we plan on supporting fiat trustlines!

    Obviously, you may be wondering how we intend to make money: Stroopay is a freemium service where users create an invoice when asking for a payment - users will get a set number of invoices per month for free, and then pay a flat fee if they need to create more invoices.

    The background

    My previous startup used Bitcoin to buy and sell various digital goods (CS:GO/Dota 2 skins, Steam games) for clients all around the globe. When I started, it was both cheaper and faster than Paypal, plus there was no centralized authority that would close down your account. However, when the price of Bitcoin spiked last December, transactions began to slow down and became very expensive. Therefore, I decided to create Stroopay because I found that the Stellar Network had the benefits of Bitcoin and could handle a higher volume of payments as well.

    The ask

    Currently I am working on gathering a list of merchants who would be interested in using Stroopay and accepting XLM in their store. You can sign up for the email list here: https://stroopay.com

    I plan on onboarding in December; currently, I am testing Stroopay on sites I own to see how well it operates in a live environment.

    I also have a demo running on the test network where you can see how fast it works in real time: https://stroopay.com/demo/shop

    Feel free to pm me if you have any inquiries/questions.

    I'd love to answer any questions about Stroopay or the Stellar Network, or make clarifications. I'd also be open to hearing any criticism about the company!

    submitted by /u/Stroopay_Jeff
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    Need help to motive workmates to work with me

    Posted: 26 Oct 2018 12:53 PM PDT

    Hi,

    Maybe my post doesn't fit the "entrepreneur" topic, but I believe someone here may give me some useful ideas.

    First, some background: I've recently been promoted to a mid-management position. I'm the newest worker in this company (about 1 year and 3 months) and most importantly I'm a foreigner (the company is Chinese).

    I'm living in Europe and the main office is in China, so online and daily communication is very important to keep things going. The person who has been assigned to collect my updates and needs is also busy (but not too much) with other things, and she is Chinese. So I understand that she is not very happy to talk in English while the company is Chinese.

    The point is that in the beginning things were going ok. But they have been slowly going worse and today i just noticed that the situation is not acceptable. She openly asked me to stop asking her some information about invoices and contact the finance department directly (when she knows my Chinese is poor and they don't speak English), she has recently been lazy, and took holidays without telling me (I'm not her boss, but she should know that I depend on her)

    I don't want to go and ask for a replacement, I believe I should motivate her to work together for the common good.

    Does anybody have experience with this?

    Sorry if the text is not clear, I'm tired and English is not my first language.

    Thanks in advance

    Edit: some erratum Edit2: fixed more errors

    submitted by /u/AliveOcean
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    Amazon Affiliate account approval ... what worked for me

    Posted: 26 Oct 2018 05:21 AM PDT

    [TL; DR: Amazon is very strict about ToS. Create a content rich site. Drive traffic. Specifics: search WHAT WORKED further down this post]

    So ... it's been over a year since I applied for an Amazon affiliate account. Back then,it was easy to get access to the Product Advertising API, which is a must-have if you are using any of the Amazon plug-ins to grab the latest deals and current prices off Amazon. All you had to do was ask, and they'd let you create your PAAPI keys right away.

    My first affiliate account was deactivated because I didn't bother getting the word out and so had zero sales after 6 months.

    Right. Lesson learned ... these things expire.

    Then I threw up a website that used the PAAPI with a plugin, so the store was FULL of products. I focused on a single sub-category (Painting, Drawing, and Art Supplies), because, being an artist myself, I decided that would be a good niche to focus on. Also put up another site in the photography supplies niche.

    Did some social media posts (FB, Twitter, Pinterest, IG). Got a bit of traction, but not huge. Started talking with someone who has a bunch of Im businesses, and he strongly recommended outsourcing the daily posting, multiple times a day, etc.

    So off I went to TaskBullet, set up an account and bought their biggest bucket as it was most bang for the buck. Requested they assign a social media manager with experience driving traffic. Watched as the lady assigned to my account fumbled through the posting over 3 months. Results: page likes, post likes, followers, but no sales.

    Lesson learned: don't outsource what you don't understand. Be very clear what your expectations are, from the get-go. Pull the plug early if the outsourcing isn't getting you the results you expected.

    I decided my best bet was to handle the Amazon account and all marketing for it myself, so that I could learn and also control my results.

    Then I got ridiculously stupid back in July. My affiliate account was under my corporate ID (same postal address, different credit card , corporation name on the account, but my own name as the person in charge). I decided it would be okay to purchase for my personal account using the corporation's affiliate ID. Also had a couple of friends purchase items using the same affiliate ID.

    Result: Amazon, in their wisdom, reviewed the account, noticed the personal purchase and totally disabled the account. No explanations offered, but the cause was pretty obvious.

    Lesson learned: don't ever try to double-dip. Amazon is not dumb, they'll shut you down as soon as they notice.

    By this time, Amazon had changed the rules of the game: PAAPI access is now granted only to those who have got those magical 3 initial sales and had their account officially approved by Amazon.

    That means, if you have a WP plugin throwing new exciting finds from Amazon on your website, that website now has blank pages where the products used to appear. So I now had two websites (the art supplies one and the photography one) sitting around looking really dumb.

    What to do? I threw up a random blog site, put some "posts" on it: basically, glorified copies of the items on Amazon. Put in a disclosure at the bottom of the page stating that I'm an affiliate. Asked my friends to buy, they did.

    Result: Amazon shut down the account. No explanations offered.

    Lesson learned: I had NO idea why they shut it down, although their comment of "not really original content" was a clue. Googled "get approved for Amazon affiliate 2018". Learned that they actually want to see a successful blog site, with actual content, not just copy-paste from the items for sale at Amazon.

    Also learned three other key details: 1) it's against Amazon's ToS to use their product images on your site (I'd just assumed that was fine, because those were obviously the best images ... bad mistake). 2) they want that affiliate disclaimer to be very prominent, not just in the page footer! 3) they want to see a site with steady traffic!

    DUH, That last one should have been obvious even to a noob! Created yet another affiliate id using the same credentials as before (Amazon lets you do this, no issues).

    [What worked] Okay, back to the drawing board. Revamped my blog starting on Oct 7.

    1. I added a new page titled Affiliate Disclosure to my blog, and made sure every blog post had a big, bold affiliate disclosure at the bottom and a link to that affiliate disclosure page for additional details.
    2. I went through all of my posts and changed out the Amazon images for photos I'd either taken myself of my art and photography supplies, or relevant photos from royalty-free image sites like Pixabay.com
    3. Wrote new articles in an actual blog post style, telling people what I do, how I use these tools, comparing one against the other, etc. By this time, I had about 10 posts active on the blog, all with links to multiple items, not just one item per post as I'd previously done for my original spammy "blog site".
    4. Realized I still had no traffic other than my friends (one friend had clicked through on a blog post and purchased some crayons for me) ... so, on October 9th, I started doing boosted posts on FB and IG with very low ad budgets, no more than $2 to $5 per day.
    5. Continued creating new blog posts as I found new discounts on Amazon or rediscovered art supplies I use and love. The blog became a way to journal my love for art! Another friend purchased an eraser off my blog. Again, a very low-priced purchase. My friends aren't dumb, either!
    6. 1 week in, I realized that my ads were working. My FB page has over a 100 followers now, and I've run enough boosted posts and ads that FB converted my pages to a business account (something I'd intended to do and never got around to doing).
    7. Just about the 10-day mark, I noticed a new sale on my Amazon Affiliate report ... and it was NOT anything on my blog! So that means someone actually bought something from Amazon within 24 hours of clicking through from my blog to Amazon (Amazon affiliate links are cookied for 24 hours if no purchase is made after a link click, or for 90 days if your buyer actually buys your advertised item after clicking your link).
    8. That was a week ago today. And that was my 3rd sale. I continued with the boosted posts so Amazon's reviewer would continue to see traffic hitting my page.
    9. This morning, Amazon sent me an email telling me my account was approved.

    All told, it took me almost 3 weeks on this latest attempt, including cleaning up my blog and driving traffic to the blog.

    Lessons learned: 1. Really follow Amazon's ToS. They'll shut you down with no warning and no explanations for any infringement. 2. Create real content, not just spammy copy-paste reviews. 3. Drive consistent traffic. This can be free traffic if you are good at the social media game, or just plain paid traffic. I've spent a total of $94.39 over the three weeks: I was doing a bunch of split tests, so, although each individual ad was only $2 to $5 per day, it adds up!

    Could you get this done faster? Heck, yes, if you have high quality blog posts, and you can drive more traffic quickly, it may only take a week to ten days. I'm happy enough with my slower pace, as it allowed me to understand better why some things work and some don't. I'm still no paid traffic expert, but I now have a solid understanding of how to tweak things to make my ads work.

    If you try following these steps, do come back and let me know what your results were!

    submitted by /u/SheddingCorporate
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    Secrets About the Android Market Google Does Not Want You To Know

    Posted: 26 Oct 2018 12:18 PM PDT

    I know you think this is a clickbait title and... it is... well a little, I found a data set of [URL="https://www.kaggle.com/lava18/google-play-store-apps/version/5"]1000 apps[/URL] and since I am interested in getting into the app market I decided to analyse the information and share it with you guys, I made a few graphs about the market and I will share my insights with you.

    First things first these is how the market is divided, in this graph you will see the categories for each app and how much is the average price per category and for the total market (the average price for any app is .77 cents)

    Imgur

    Now, this average prices are a little bit tricky because there are A LOT of apps with a price of $0 so, if I remove those apps and I leave the paid ones what are the real averages per category and the market average?

    Imgur

    You can see how the Finance, Lifestyle and Events categories are the ones that have the most expensive apps and the average price of the market are $18 usd

    Now lets see what are the categories with the biggest number of apps, so this graph will show you the percentage of the total size of the market that each category uses example the Family category have 18.19% of the total amount of all the apps.

    Imgur

    Now lets analyse what are the prices per categories, so this image will show you the highest prices per category and the average of the market

    Imgur

    WOW we can see there are some apps that are priced at $400 dollars .... may be in a follow up post I will post which apps are those..., but meanwhile you can see that in the medical category are $200 apps... how many people buy them? what are their ratings?... lets keep going.

    Because we have analyzed the size of the market and the prices so what is the percentage of apps that are free vs the apps that are paid according with the sample we have?

    Imgur

    96% free and 7% paid... interesting... now which categories are the ones with the biggest amount of paid apps? whichones with the biggest amount of free ones? here are the answers:

    Imgur Imgur Imgur Imgur Imgur Imgur Imgur

    Now lets see if there is a relationship between the apps that are paid and the ones that are free lets see that.

    Imgur

    We can see that NO there is no relationship between the price and the ratings, they seem to be 2 independent variables meaning that people do not rate higher free apps.

    what about the number of reviews? is there are a relationship beween the # of reviews and the price?

    Imgur

    Yes, here it seems that the free apps have way more reviews than the paid ones (which honestly makes sense)

    and the same happends between the # of installs vs the price (meaning that free apps have bigger number of installs than the paid ones)

    Imgur

    I will be adding more information if anybody is interested and if you have questions write them here in the thread and I will try to update it with the information I have

    submitted by /u/Dhakwanes
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    Launch Report + My Tips for Succeeding on Product Hunt ��

    Posted: 26 Oct 2018 11:52 AM PDT

    Happy Friday, y'all!

    After ~9 months of conceptualizing, designing, and developing, I finally launched my first SaaS product on Product Hunt on Tuesday 🎉 It was super successful and I ended up being the #2 Product on the front page all day, which produced:

    🚀 2.5k in traffic (still trickling in)

    😎 130 trial sign ups

    ✨ 50+ warm lead emails captured through my demo

    💬 25 Live chat conversations (strongest indicator of real interest in my experience)

    💌 15 email inquiries

    I'm just now getting my head above water after 48 hours of craziness 😅

    Anyways, to the real point of this post...

    Somebody asked me what I focused on to be successful on PH. There are a ton of guides out there, including the official one from Product Hunt, so I'm not going to restate the obvious, but I do want to share a few things that I think the greater community could benefit from if you're thinking of launching on PH.

    My answer is copy / pasted below, and I'm happy to expand on anything if it's not clear and hear your thoughts if you have some 🤔


    Hey Richard,

    Thanks for the kind words!

    There are a ton of guides out there on how to launch successfully on Product Hunt, so I won't cover everything, but a few things I focused on this time were:

    • Clear, concise, effective copywriting that tells a story. The story either needs to be about you (why you're unique...I highlighted being a solo maker with a failed previous version of this app) or your product in a benefit-driven manner (not what tech it uses, but how it's new, why people should care, etc. like all marketing boils down to)

    • High quality, fitting assets, including a nice thumbnail gif. Last time I tried to wing it and created shitty gifs that didn't fit and came out blurry. I spent a solid few days crafting my images in photoshop this time and revising until they looked good and included good copy that I knew would pop and make my post nice to look at and be very shareable on social channels.

    • Relentless marketing on launch day across various channels. Counting back the places I posted in: 3 Telegram groups, 2 Slack Channels, 2 Discord Channels, 3 FB groups, Personal Facebook, LinkedIn, TONS of Twitter action, including a personal launch thread that got retweeted by Product Hunt and a couple other big names that sent it far: https://twitter.com/balindenberg/status/1054715289236070405. I was RTing, replying, favoriting....all day. Non-stop. Of course, I also rallied all my personal troops to do the same and build more momentum.

    • While there's an element to luck to this, it boils down to my first point: you have to tell a story and make it easy for them to want to RT you, which I designed my thread in mind with. PH needs content, sharing it is a huge part of their existence. I craft a good story with nice emojis and sexy imagery and serve it up to them and then hope for the best. It just so happened to work this time.

    • Also important to note that I did not copy and paste the same message to all of these channels, each one was handcrafted and related to my participation in it prior to launch. I'm not a super active community guy and sometimes am frustrated with the advice of "building community" as an entrepreneur before launching products, but I can't deny the effectiveness of it when it comes down to it. It's just a hard, daily grind to do if you don't want to actively participate.

    • Had something people can get there hands on immediately and play around. People love this (me included) and definitely helps drive interest, even if it doesn't represent your product as a whole. Mine was more effective because it featured me explaining the product, so you have this narrative of solo maker and now you're interacting with me as I explain the product to you. Simple and compelling.

    • The basic meta things: I got a big hunter to post it (not necessary, but still helps) at 12:00 AM on a Tuesday, had a personal + compelling first comment to control the narrative from the start, offered a discount to PHers, etc. These things can't make up for a bad product but can help a good product make it further than it might without them

    Finally, it's worth noting that I had a completely failed Product Hunt launch before. It's at 100 votes now but never cracked the front page and completely demoralized me after I spent months and months building it: https://www.producthunt.com/posts/aech

    I was way over-indexing on the PH launch / the virality I thought would come from it last time and made myself not overthink it this time. I expected it to flop and, if it did, it would be business as usual the next day. It worked, though, so there's that :)

    This was way longer than I intended it to be but if you have specific questions I'm happy to answer them based on my experience ✨


    Link to the PH post if you've read this far and are still curious: https://producthunt.com/posts/mindstamp

    submitted by /u/ladybro
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    So what should startups do to hire developers and other tech talents on a small budget?

    Posted: 26 Oct 2018 11:51 AM PDT

    Recruiting top-class talent is challenging in itself and doing it on a low budget can be quite a daunting task! Startups and mid-sized companies that typically operate on a shoestring (small) budget (before they catch the eye of the big VCs and make it to the big league) are commonly faced with the predicament of how to recruit the right candidate with their limited budget.

    At a time when big companies lure top talent with generous salaries and bonuses, VMware, Splunk, and Cadence the top three paying companies in America pay their employees in the range $160k according to Business Insider.

    What chance do the smaller players have?

    According to a study by Deloitte, employees reported work-life balance as being the most important factor apart from salary.

    So what should startups do to hire developers and other tech talents on a small budget? While everyone is looking to get that developer worth million dollar bucks, there are few great tricks to hire great talents, let's discuss them below

    Appeal to their emotional side

    While salary and bonuses may be more appealing to the logical side of the brain, there is another way to attract a potential hire – by appealing to their emotional side.

    At the core, all of us are driven towards finding a sense of purpose.

    If you can get candidates invested in your company's mission, then it can go a long way in shifting their focus from merely looking for a well-paying job to one where he/she could make a difference in the larger scheme of things.

    Additional perks never hurt

    Maybe you have a fancy cafeteria with unlimited snacks and all your employees are equipped with MacBook Pros. Or maybe not.

    One thing we need to understand is that not all employees seek these fancy perks.

    Quality bonding time with everyone over a piping hot cuppa and some munchies to go around may be just as appealing!

    Most companies tend to overlook certain easy-to-implement and highly effective perks that would appeal to the employees, such as

    Flexitime

    A flexible work plan empowers employees to plan their work around their own schedule, which in turn leads to a more productive workforce that is self-motivated and doesn't need constant reminders or supervision.

    The flexitime can be in the form of late clock-in time or early clock-out time. Since the flexiwork applies to everyone involved, employees are more willing to pitch in for a colleague in case of emergencies.

    Healthy meal options

    Promoting a healthy workplace is also in fashion these days, with cafeterias serving all kinds of healthy and nutritious food for the employees.

    By adopting a healthy food policy, not only are you offering your employees a healthier alternative but also positioning yourself as an employer that cares for its employees' health and well-being.

    Convertible or standing desks

    Emerging as one of the fastest growing and in-demand employee benefit across companies, the humble standing desks or sit-to-stand desks can be an inexpensive yet attractive perk to offer to a prospective candidate.

    These desks, apart from making the workspace more robust and dynamic, ensure better collaboration among employees.

    Discounted neighborhood membership

    Most startups operating on a tight budget would not be able to afford a fully functional gym in their workplace, however, a group discount at a neighboring gym can be an excellent alternative.

    This would this promote a healthier, dynamic work environment.

    Travel or holiday allowance

    An excellent benefit to add to your list would be a holiday allowance that can boost the happiness quotient among employees in your office to new levels.

    A dash of creativity coupled with some well-thought out and relevant benefits can empower you to not only retain your current crop of employees but also galvanize them into becoming brand ambassadors for your company.

    Referral hires who are well versed with the dynamics and work culture of your company, thanks to this band of brand ambassadors, would be willing to take a pay cut because they know they would be a good fit here.

    Work-life balance

    Employees today do not prefer to be tied down to their desks for long work hours and require time-off to socialize, follow their passions, pursue higher education and lead a fulfilling life.

    It is imperative for employers to understand this need, and offer employees an excellent work-life balance. Such a workforce tends to be more productive and infuses a robust energy to the workplace.

    A study by Deloitte reports how employees revealed that work-life balance was one of the most important factors while considering a job.

    There are limited hours in a day and demanding that your employee work for longer hours not only builds resentment but also affects productivity!

    An unhealthy lifestyle with irregular meals of unwholesome food, lack of adequate exercise, and the absence of stress-relieving activities can potentially lead to life-altering or fatal lifestyle diseases!

    Autonomy, mastery, and purpose

    Experiments in the 1970s by well-renowned psychologist Edward Deci studied how money and motivation derived different results from its subjects.

    In these experiments, a group of people was divided into two sets, one that was asked to solve a puzzle with money as the reward and the other who was asked to solve a similar puzzle without any monetary rewards.

    He found the second group that was simply offered a challenge without any monetary compensation to be more motivated than the one that was offered compensation.

    This example is in no way to suggest you withdraw monetary compensation for your employees from the table! On the contrary, the lesson we could perhaps learn from this is that humans have an intrinsic need to succeed, which can be leveraged by offering them an environment that is conducive to attaining such a goal.

    Potential for growth

    Some of the best hires are often looking for an excellent opportunity and a challenge as well!

    They are keen to know about the company's growth prospects and their own professional advancement and career prospects.

    In a poll by Gallup, 87% of the millennials reported career advancement was very important in a job.

    A candidate who understands his current role, as well as the career prospects within the company, is much more likely to take a salary cut in lieu of career advancement.

    Stock options

    Several companies offer equity or stock options as part of the compensation.

    This would mean that the salary that the employee gets in hand would be much lesser since he gets to have greater skin in the game.

    This is an excellent way to align the company's interests with that of the employee.

    The employee who chooses to take a lesser salary in lieu of equity believes in the company's potential and is incentivized to grow the company so that her own shares also increase in value.

    Microsoft is one of the early companies who offered stock options to its employees and created 3 billionaires and over 12,000 millionaires in the process!

    Sell them on your technology

    A very effective way to attract A players to your team is to sell them on the hot technology you are working on.

    People, from entry-level to senior-level employees, would take a smaller paycheck if they get to work on cutting-edge skills. You should read this Automation in recruitment and why it is a necessity for HR)

    Show them you only hire the best

    Compelling stories about your team and their superior industry knowledge would persuade a talented hire to be part of your team.

    The reason?

    An A-player prefers to work with other A-players and would be willing to take home a few dollars less for the opportunity to be in the company of great talent.

    Job vs. Career

    The best hires are not merely looking for a job to earn money!

    Instead, they are looking for a workplace that has the potential to grow and offers similar growth prospects to its employees.

    In short, a lucrative career is what a top-class talent is looking for.

    To convince a person such as this, you need to play up your company's mission, its goals, its potential for growth, its team, and its work culture.

    It is imperative to find a dedicated team of talented employees to boost your company's success and without lucrative paychecks, these above-mentioned ideas can serve you well in attracting great talent.

    Source: How to recruit on shoestring budget

    submitted by /u/Raj7k
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    Entrepreneurial scene in Philippines

    Posted: 26 Oct 2018 04:08 AM PDT

    Hi guys,

    does anybody have insights into Manila's entrepreneurial scene? How easy/hard is it to start a tech business as a foreigner? How costly and skilled is the workforce? How's potential funding looking like? Any legal regulations to be aware of?

    submitted by /u/OverFlow10
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    Tips to improve personal skills?

    Posted: 26 Oct 2018 11:37 AM PDT

    This sub always gives great advice. What do you guys do to improve your personal skills so that you are a valuable employee or potential entrepreneur in the future? 1) read books 2) take classes Thanks!

    submitted by /u/OCAsian
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    Advice for new strategic partnership or joint venture negotiation

    Posted: 26 Oct 2018 11:06 AM PDT

    I'm not a business expert and I am sure for some people here that have overseen million dollar deals and worked gods of the deal making process might laugh, but we all start somewhere and I am approaching this subreddit with my tail humbly between my legs hoping that I can even get one helpful piece of advice.

    I have a narrow field that I've done some work in online for the last decade (mostly small websites and sales funnels) but I am branching out of my area of comfort to try to grow. Real world deals using my online skills and experience as a base point. So, negotiations and 'deal making' is new to me, and makes me feel awkward.

    Here's my current situation that I think can be very profitable and I likely will be continuing to do more if it goes well, though I'll be honest, I'm a little scared and would love some advice.

    I found someone that has successfully been selling a product that has an excellent high converting sales funnel and some wonderful upsells, crossells, downsells in the backend. All in all the average purchase ends up being about $1200 over 12 months. And it costs her on average about $200 (Roughly, sometimes more) to aquire a customer in advertising and marketing etc. I was given permission to present myself as a representative of her brand by her directly. I also promised that with me it would only cost $150 to get the same happy customers. Let's call this person "The client".

    I've contacted about 30 (soon much more once I have my process down) local bloggers, email lists, social accounts, news websites and influencers in the niche that would have complimentary services, products or offers and a similar (if not exactly the same) audience. Let's call this person The Platform Owner. I discussed with them that I'd like to organize a time to buy them a coffee and discuss a "mutually profitable opportunity I've identified which I think their readers will really love but that is currently money left on the table". I've carefully phrased it this way and it's gotten me about 20 confirmed appointments. Each of these people have appropriate followings numbers and with email and social group followers alone the number of niche interested eyes in one month would be about 400,000. So the numbers are decent and I think there is a lot of potential there.

    My goal is to discuss with them the benefits of the product from The Client and how their followers would praise them for recommending it as it solves some rather serious problems that they experience regularly. I'm thinking that in order to get this first round of deals I will offer them all they need by setting up the promotional materials if needed custom to their needs. This is to help personalize to their brand. So same colors, image of them, blog posts, possibly even video or setup interviews or podcasts with The Client. For every affiliate sale I'll take The $150 from the sale and I'll provide The Platform Owner with $75 for every single sale.

    I'm freaking out a little bit as I think this is a lot more formal than I expected (as someone that usually stays behind the screen I am not used to the business deal side of things). I am hoping I can keep it a casual profitable opportunity but I want to also ensure that I'm prepared for any objections or negotiation. My questions are:

    1. Do you see any glaringly obvious issues with this process?

    2. What do you call someone that does these kinds of strategic partnership deals? or is this a joint venture? I can't ever tell.

    3. Have you had any experience just setting up something like this where you act as a middle man and facilitate the opportunity you see? How did it go for you?

    4. Is there anything I could read or watch that might help prepare me for these kinds of deals better?

    Any helpful advice or input is so deeply appreciated. I truly believe if this goes well it has potential to go really well (open up the opportunity with future transactions and upsells with these markets, or simply refining my process and doing this with any other type of niche). Thanks in advance for reading this far.

    submitted by /u/denkaiyer
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    We want to change the way people build robots

    Posted: 26 Oct 2018 07:10 AM PDT

    Hi everyone,

    We are Luos Robotics, a new startup based in Bordeaux, France.

    Our vision is that robots are very expansive and time consuming to develop for any company (R&D teams, etc.). Additionally, we know that robotics and all the associated technologies will take a part of our lives bigger than anything, in a near future.

    That's why we developed a highly modular product in order to help anyone developing robots easier, faster and cheaper.

    The product is a set of small electronic boards, each one having a particular robotic function, such as actuation, sensor, etc.

    Check-it out: https://www.luos-robotics.com, and our last video: https://www.youtube.com/watch?v=3fEEw3qzAic

    Today we are two founders, no employees.

    Do you have any feedback about our startup?

    Don't hesitate to ask me any question and to share this with friends!

    (I posted a similar message to /r/robotics as well)

    Thank you

    submitted by /u/Simonbonsoir
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    What are some ways that I can make money by maing my own video games?

    Posted: 26 Oct 2018 10:54 AM PDT

    I can sell them in app stores, that's one way.

    I will start making HMTL 5 video games, they will be initially hosted on a server and then I'd like to publish them in various app stores.

    But it seems like I'm missing out on different opportunities simply because I don't know about them.

    submitted by /u/Blueu2
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    Advice for researching business ideas?

    Posted: 26 Oct 2018 10:26 AM PDT

    I am a private guitar teacher - however my dream is to open and manage a business. I have been looking at top start ups for inspiration and trying to identify problems that consumers/business face that haven't yet been properly served. Any advice on how to research a good place to be? What are the best industries with largest opportunities, and how can I do effective research myself (perhaps there are good websites I should check out)? Thank you a ton :-)

    submitted by /u/talktomeaboutprog
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    Ideas to help me grow my business?

    Posted: 26 Oct 2018 06:28 AM PDT

    I have a non-profit organization/ website called BreathCoach.org, I volunteer my time to help people who suffer from Anxiety, Panic Disorder, Depression and PTSD. My business model is such that I am trying to book corporate speaking engagements for a fee, the money I make from the corporate gig allows me to volunteer my time to help individuals for free. I am in Ft. Lauderdale, I spent a lot of money on my website, now running lean on funds and have no idea how to market my business can anyone give me advice or tips please?

    submitted by /u/Islerothebull
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    What is the Mindset that i need to have, Friends or No Friends?

    Posted: 26 Oct 2018 09:52 AM PDT

    I am 28/9 and i want to have a family, i also know that unless i start making serious dough. I will never have the type of family i want.

    Chasing money now, means less connections made and possibly more regrets.

    Chasing friends now, means less money, less traveling, possibly living a lot more happier.

    What should i do? How do i balance both?

    submitted by /u/DeerSpotter
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    Starting a business related to mobile phone accessories

    Posted: 26 Oct 2018 09:51 AM PDT

    Hi, I've recently dropped out of college.. as it stands I'm looking for apprenticeship or just work..

    I'm also helping my dad with his Iphone repair business, he has it set up from home, so he buys in the parts, fixes iphones (primarily) and sells screen protectors, iphone cases, charging leads etc..

    I want to help grow his business.. I've already helped with the website (I know a very small amount about website dev) and I help with social media posts, branding, logos etc.. I don't get paid he just asks me for advice.

    The products we sell are much cheaper than anything in any phone shops, granted their without major branding, not as sophisticated packaging but I mean it's iphone charging leads for €10 instead of €18..

    As it stands we sell them to a local shop (filling station) for €8 a piece and he sells them for €12, we buy them in for cents to euros..

    I think this is something we can grow, I mean invest in decent packaging, maybe a little stand for in shops, on countertops etc.

    Maybe going to festivals, Christmas markets, selling to store chains, online business, get into wholesale etc...

    I just think it's something worth looking into - yes my father makes okay money fixing phones but a huge chunk of the profits goes back into equipment, gadgets and crap that he just likes tinkering with.

    I help with the business model, branding etc he fixes the phones (strange roles, he's nearly 60 and I'm 21, but he does all the technical work and I do all the business bits.)

    Any advice?
    What should I look into?
    We're already set up as a company, it's only a part time job for my father.. so there are no loans, no overhead (other than my mother) it's just a hobby that we both want to expand.

    submitted by /u/throwflaaway
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    Do any of you have multiple small businesses where just you are the only employee? Is it feasible?

    Posted: 26 Oct 2018 05:14 AM PDT

    Hi. I am just curious if there are any of you out there who make a living employing just yourself through not one but many small businesses.

    For example a man who plows driveways, mows lawns, repairs decks, taxidermy business, septic installation. I know a guy like this and wonder if its common or if its a bad idea instead of just specializing in one thing

    submitted by /u/itsmassive
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    Does selling a website on Flippa count as being "acquired"?

    Posted: 26 Oct 2018 08:19 AM PDT

    A couple years ago, I started a site that grew nicely and sold well on Flippa. I'm putting together a portfolio now and curious what the best way to list this would be. Is "acquired" too outlandish? Especially considering I listed the site myself?

    submitted by /u/hoonestly
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    Ambrosus have released a walk-through for setting up own AMB-NET Masternode

    Posted: 26 Oct 2018 11:54 AM PDT

    Happy Friday from Ambrosus Dev Team! We have released a detailed walk-through for setting up your own AMB-NET Masternode using the Ambrosus Node Onboarding Package. The Wave of Chaos will be onboarding the main-net first, while everyone else can run their nodes in test environment until the next wave. Expect more stuff at Devcon 4! https://youtu.be/VCVwLIoiti8

    submitted by /u/vavilover
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