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    Wednesday, March 7, 2018

    Wantrepreneur Wednesday! - (March 07, 2018) Entrepreneur

    Wantrepreneur Wednesday! - (March 07, 2018) Entrepreneur


    Wantrepreneur Wednesday! - (March 07, 2018)

    Posted: 07 Mar 2018 05:06 AM PST

    Please use this thread to ask any wantrapreneur questions.

    We do this to not overflow the subreddit with wantrapreneur questions, so please try to limit the questions to this weekly thread.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

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    This Exact Process Got 1.4 M Views and 1,200 Email Leads in 48 Hours! (And Got Us Contacted By SharkTank!)

    Posted: 07 Mar 2018 11:09 AM PST

    Hey All!

    I've been asked about this several times - so I decided to create a short guide to share how my team and I got one of our clients 1.4 M views and generated over 1,200 email leads in 48 hours ---> And picked up by SharkTank!

    This will probably be super useful to many of you - but realistically I cannot cover every technique in total detail (way tooooo long for a post!), so please ASK QUESTIONS FOR DETAIL ON ANY PROCESS.

    First off - I lied.

    We did generate a ton of traffic and leads in 48 hours, but all of that was the result of a 3-4 month PR campaign. This means a lot of testing and modifying of our strategy to get the killer results and high ROI for our outreach.


    Some background --->

    We have a client that sells a simple, yet unique and useful product - an electric jacket warmer that can be installed on any coat to keep you toasty on those cold winter nights.

    Like most people with a product-based business, they want to sell more product. Part of his challenge was that his company was fairly new and his product was fairly unique (so not a lot of search activity). He wanted to build awareness around his brand and product, get some SEO backlinks to his site, and ultimately - sell more product.


    The Challenge --->

    Part of the problem with product-based PR is that a pitch like "Hey, I have a really cool product, will you please write about it?" straight-up sucks.

    Unless you have a pocket-rocket that will fly you to Mars and back - most of the time journalists will ignore your pitch.

    A pitch needs to have more than a product-summary to be successful and this can be really hard to figure out at times. However, using creativity and data - it is possible!


    The Strategy --->

    With his goals in mind - Exposure, Backlinks, Sell More - we began to lay out a strategy that would help him get there. We settled on two approaches:

    1) Hard Pitches to the Press

    2) Guest Posting

    This is nothing new to PR - but I think the results of the campaign speak to the power of these strategies.

    I'll give some detail on both of these strategies, but first some numbers from our outreach to put this all in context.

    In 4 Months:

    -198 Pitches Sent

    -110 Opened

    -38 Replies

    -9 Successful Media Placements

    This can give you some idea about how much work goes into pitching - you can send a lot of pitches and you will only get so much. Yes - it's a numbers game, but you also need to have a solid strategy behind it to get anything.

    Let's look at the strategies in more detail…


    Hard Pitches To Press --->

    Pitching writers isn't easy. Most good writers at decent publications get 30-50 pitches a day and don't even read them all.

    This means two things in order to get a response:

    1) You have to have a great subject line.

    2) You have to have a solid pitch that follows it.

    This is an article I wrote on B2C that some may find useful: https://www.business2community.com/public-relations/create-pr-story-grabs-attention-01870169

    In general - I think the best pitches are short (100-150 words Max!), straight to the point, personal (ie. human talking to human, not a PR machine blasting the whole world), and contain something that is relatable, interesting, or useful (data, research, etc.) to the writer.

    The worst pitches are a copy and pasted press release that sounds like a fax machine wrote it.

    There are two basic elements to pitching press:

    1) Creating pitch angles

    2) Creating target lists

    Let your pitch angle guide your target list. You want to qualify the people you are pitching by sending them something relevant to their interests.

    Don't be married to just one pitch angle - if you are not getting replies - then you need to change that angle!


    Guest Posting --->

    This is another solid strategy that gives you a little more opportunity to guide the content since you are creating it.

    However, to be successful with this - you should always lead with value. People want great content, so don't be a spammy backlink, re-hashed content kind-of-person. Editors and readers will love you if you create content that is actually useful.

    I could talk for days about guest posting - but for the sake of brevity...

    I wrote a super extensive guide on how to guest post here: https://powerfuloutreach.com/guest-post-anywhere-every-time/

    Everything you need to know on how to do it successfully is there.


    The Process --->

    To be honest, the first month of our outreach sucked :( Our pitch was very product-centric and we got very little response.

    However, there is always learning in failure!

    We started to tweak our pitch to focus more on the unique offering of his product and how it fit in to different winter lifestyle niches (skiing, hiking/camping, watching hockey, etc.)

    We ran through 5 pitches before we got one that really started to work. That's when we started to hammer down features in gift guides, reviews, guest posts, etc.

    The elements that helped our pitch become successful was:

    1) Willingness to adapt based on results

    2) Willingness to send out sample product (great for follow ups!)

    3) Willingness to take all press opportunities

    4) Pitch angles that had more than "hey, here's my product!"


    The 48 Hour Madness --->

    We didn't really hit a huge success until we got featured on a YouTube review.

    If you have doubts about what I am saying - check the video here: https://www.youtube.com/watch?v=DCK-h-xXk3k&feature=youtu.be

    This one video got almost 1.4 million views and the client received over 1,200 emails in 48 hours. He didn't even have the stock to support the rush!

    The bottom line here is - If a company can pull off a hit like this once every 4 months, it can make a huge difference on the annual revenue.


    SharkTank Reaches Out --->

    Our second huge win - came as a surprise.

    One of our early articles that didn't have a big impact at first was seen by someone from SharkTank, who then reached out to our client to set up a call.

    I admit - hard to replicate this, but goes to show that when you have press mentions out there - you can never be sure who will see it.


    The Lessons To Take Away --->

    Press is an insanely powerful way to get exposure and drive traffic, but it's not easy to get the type of media mention that blows things up.

    It takes, testing, modifying, and persistence to get there.

    The bottom line is - if you can get your company out there, it will start to bring insane traffic, but it takes time to get there.

    Not every media mention will be a huge hit, but when one clicks the right way - it is a game changer for any company.

    The ROI on a campaign like this is clear. The client spent around $1000 for 4 months of outreach. With 1,200 email leads for a $99 product - that's $120,000 in potential revenue. Even if you cut the conversion rate to 20% ---> That's 24x in ROI.


    I hope this was useful to some of you! If you want detail on any process (target list building, pitch writing, guest posting, etc.) please let me know!

    If there is enough demand for it - I can create a guide on some of these techniques and share some useful tools!

    submitted by /u/ElijahMK100
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    If you wanted to become wealthy, what is the one skill that you dedicate to learning for the next 5-10 years?

    Posted: 07 Mar 2018 05:34 AM PST

    What are some side hustle ideas I can use to make money using my own office building?

    Posted: 07 Mar 2018 01:44 AM PST

    Hi guys, I have my own travel agency. Since our job is seasonal we decided to do more side hustles using our office and legal documents.

    What are some hustles you can do if you have an office in the center of the city with good staff?

    submitted by /u/khongor14
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    Started a podcast. I'd love some Honest feedback. There are 10 episodes and I put a new one out every Tuesday

    Posted: 07 Mar 2018 08:10 AM PST

    Here is the podcast link on Itunes

    My goal is to get people more excited about the biotech, healthcare, and science-related industries, and highlight the people who are doing fascinating work, all while having a fun conversation that should be easy to listen to.

    I'm learning, and that's really one of the underlining goals of the podcast: For the listener and myself to learn. If you have suggestions on the audio quality, then please forward on a guide so I may learn more. I'll do write-ups of my experience and what I learn so everyone may benefit.

    My backstory comes from my undergrad years when I spent a lot of time in the ER/ICU. I ended up being able to meet a lot of doctors and get myself on my feet. I was even able to meet the people responsible for making the drug that helped me. The podcast is my way of giving back. The show title is very literal in the sense that I am working hard to learn and share what I learn on here, and everyone reading this will be able to engage and learn right along side me.


    I'm working to make a blog post about all of the guides I used to get to this point, the book and resource recommendations, and one talking more about myself. Any thoughts on this? I'd love the feedback.


    Podcast Episode 010: Nicholas Goldner, CEO, and Christopher Bulow, COO, of Viosera. Chris and Nick are two extremely fascinating people to talk with. In this podcast you will learn about how they got into entrepreneurship, how they developed their antibacterial product, and how they are pushing the envelope in the drug development community.


    Podcast Episode 009: Elizabeth Stulberg Science Policy Manager Part 2. The continuation of my conversation with Elizabeth Stulberg.

    Podcast Episode 008: Elizabeth Stulberg Science Policy Manager Part 1. Elizabeth Stulberg is the Science Policy Manager for American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America. She has worked in Congress, with USDA, and worked in the White House to Just name drop a few places. In this episode we drill down into food safety, thoughts into choosing good food, federal research spending, and a small teaser for the Farm Bill that she wrote.


    Podcast Episode 007: Jesse Morin Technical High School instructor with a love for science. Jesse Morin, PhD, teaches at a Technical High School where she and her students conduct experiments, learn, and have a good time doing it. Her attitude is extremely infectious. Tune in as we discuss her life, what she has learned, and get a lot of suggestions and things to think about along the way.


    Podcast Episode 006: Jon Helander, PhD, and I discuss Drugs. Jon Helander, PhD, finished his PhD at UC Riverside in plant sciences. Today we talk about his background, drug development, his art, and his love of brewing (not in this order).


    Podcast Episode 005: Leonardo Nunes Founder of Novalact Part 2 Leonardo Nunes founded Novalact to help people who are lactose in tolerant. He is one year way from having a product that will do just that. In this episode we get into his business, how he got funding, and ways to learn more!

    Podcast Episode 004: Leonardo Nunes Founder of Novalact Part 1 In this episode we discuss his views on transcendentalism, his life in Chile, and much more. Sit back and listen to Leo roll his Rs and talk philosophy in this episode of Learning with Lowell.


    Podcast Episode 003: Matthew Pavlovich Editor of Trends in Biotechnology We get into Matt's background, what he is working on and how he got into his position, his fascination for making wine and how that relates to chemistry, and much more. This was a fun episode to make, and I'm going to take his advice and use a hobby, such as wine making, to activate my love for chemistry.


    Podcast Episode 002: Ravi Teja founder of ResearchSat Ravi Teja has been all over the globe in his pursuit of making an impact. He is currently working to put microbiology experiments into space. As of our recording this was scheduled to happen in September.


    Podcast Episode 001: Sarah Proefke Technical Recruiter at TRUVERIS Sarah studied Chemical Engineering while in college, transitioned around, and eventually made the plunge to move to New York City. She has a variety of fascinating tips and suggestions for companies looking for great candidates and candidates looking for great companies.

    Here is the podcast link on Itunes

    submitted by /u/iwashere23
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    An odd byproduct of success.

    Posted: 07 Mar 2018 09:46 AM PST

    I used to work for an agency and I did the lessons and they (tried) to do the paperwork. I eventually left 4 years ago as I disliked the lazy bossy office staff.

    I decided to do the paperwork and invoices myself and got in a terrible mess. However after 4 years of laziness I have developed a system and am totally on top of it and pride myself as being better than the agency who after all had only to do the paperwork.

    It all took about 25 hours of hard focused work, here is the weird part. I don't have to fret and worry anymore over the paperwork as I have the system together and I am .....bored.

    It's weird but I am on top of it now and am actually bored. Has anyone else turned non-winning into success and had this happen?

    submitted by /u/ox-
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    I was advertising for my crowdfunding campaign. After around 1k clicks and zero buyers I stopped the ads. The product is priced the lowest it possibly can be. Any Ideas?

    Posted: 07 Mar 2018 10:46 AM PST

    Its a product I'm passionate about and interested in. The product was in development for over a year. The highest quality materials have been used. Its priced the lowest it possibly can be and comparable to price of similar products. Market research showed nearly a 100% success rate for similar products that are of high quality design. I'm really stumped and cant figure out what is going on here. Any suggestions on what I can do at this point?

    Update: The product is a card game called "Dark Dimension Tarot" listed on indiegogo. If I post a link it keeps getting auto-removed somehow.

    submitted by /u/mentosorangemint
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    Any have experience pitching their product to Mr.Checkout?

    Posted: 07 Mar 2018 11:54 AM PST

    Hey we're hoping to get our product sold in retail soon, the more stores the better. Currently we're studying for how to best approach distributors. http://mrcheckout.net is interesting as they have assembled a network of distributes and will help pitch your product if they believe it is marketable? Not really sure about the process and wanted to reach out for some input before giving them a call. Anyone have experience with mr.checkout or can provide resources for pitching to distributors in general. thanks

    submitted by /u/llewop
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    Is there an interest in a Google Sheets template for keeping track of your income/expenses/accounting?

    Posted: 07 Mar 2018 06:40 AM PST

    So, after years of paying for Intuit Quickbooks I've finally had enough. It doesn't play very nicely with PayPal and I'm tired of calling them up to try to get things to work. I'm also not keen on paying the $160/yr, as I don't even use most of the functionality. I don't have employees, payroll, etc. I'm a solopreneur.

    So...I've put together a nice Google Sheets workbook that keeps track of everything for me for each of my accounts (PayPal, Bank), and calculates the total income/expense, as well as Profits and Loss.

    It's still a work in progress, but I was wondering if there are entrepreneurs in here that would be interested in utilizing this template for their own needs. If I feel like there's a big enough interest, I'll make it more generic and share it here with you all. There's no catch. I just figured it could help others out.

    I know there are other templates out there, but I find that mine is simple and straightforward.

    EDIT: I'll update this post once it's finished. I have no idea how long it'll take, as it's something I'll do in my spare time.

    submitted by /u/skipthedrive
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    Fck Amazon -- im selling on google shopping nad shipping 500 units to my house Do you know a good fulfillment center?

    Posted: 07 Mar 2018 02:11 PM PST

    much appreciated

    submitted by /u/jointhebox
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    How do you get yourselves pumped up / motivated again after a defeat?

    Posted: 07 Mar 2018 09:37 AM PST

    The struggle of the entrepreneur. I've been working incredibly hard on some sales prospects for my business that looked like a sure thing from multiple clients who wanted in.

    While not a person who's gets my hopes up until the agreement is signed and money in the bank, I've now had the sure things bail - and know I need to rebound and get back at it.

    I am, but sometimes you need something really motivating.

    I'm a company of 1 right now, so not like I have colleagues or others who help give pep talks. How do others get back into the saddle of excitement when you've gone through tough moments/times?

    submitted by /u/absolut_ian
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    Starting a shoe cleaner business

    Posted: 07 Mar 2018 01:04 PM PST

    Hi Everyone

    I have been working on a shoe cleaning product and have made some progress but also have some questions. Long story short: we have a working product. We have a factory in China creating samples based on our working product and have been in talks with various brush manufacturers also in China. Where im stuck: How do i classify my product? its not a soap, its not cosmetic because you will clean shoes with it. So is it a consumer cleaning product? I know this is pretty specific but if anyone has any guidance i would love to hear it. thank you :)

    submitted by /u/BCN10
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    Car wash

    Posted: 07 Mar 2018 09:16 AM PST

    I've heard that a car wash can be a really good investment and source of passive income. Does anyone here own one or have any knowledge or experiences with them?

    submitted by /u/TheGmaster23
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    Sending html mail

    Posted: 07 Mar 2018 12:46 PM PST

    Hello! Maybe someone can suggest me something. Is there any website or solution that allows me to send 5-10 html emails to my clients (manually is ok too). Mailchimp is blocked my campaign due to terms violation. But its not true, its not spam, its 1 time mail.

    submitted by /u/Fishmaaan
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    Starting a carpet cleaning business. Should I find part time work while I build up some clients, or pay my bills for 2 months, take a leap of faith, and go full time with my business?

    Posted: 07 Mar 2018 12:44 PM PST

    Any additional advice/suggestions for this type of business would be greatly appreciated.

    submitted by /u/SchizophrenicSnail
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    Facebook Ad Copy for newsletter sign ups - sexy copy or descriptive?

    Posted: 07 Mar 2018 12:13 PM PST

    Anyone have any experience running facebooks ads to drive a weekly newsletter sign up?

    The newsletter is on financial advice. A 2 min weekly round up of business and tech news and how it relates to your money, and why it matters.

    The newsletter is for a fintech App That is in beta in the moment but will eventually help people manage their money, kind of like MINT.

    Not the sexiest of offers.

    The ads are gonna be aimed at millennials, so I feel like saying 'sign up for a weekly email on financial advice' aint gonna cut it!

    Any advice would be appreciated!

    submitted by /u/cheekytraveler
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    Is it possible to build business credit for a online drop shipping business?

    Posted: 07 Mar 2018 11:58 AM PST

    Thanks in advance!!

    submitted by /u/Rch412
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    What are you all using for mobile card transactions? Flint? Square? Anything else? What if you don't have a card reader?

    Posted: 07 Mar 2018 11:36 AM PST

    [Request] What are some of the best B2G (Business-to-Government) books and resources?

    Posted: 07 Mar 2018 11:00 AM PST

    What are some good Business-to-Government book or resources? Thanks!

    submitted by /u/dodd1331
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    Need help how to increase my subscribers from my boutique cryptocurrency research service.

    Posted: 07 Mar 2018 10:54 AM PST

    Currently, I only have a total of 5 premium subscribers and have been stuck at this for the last couple of months.

    In a nutshell, I provide daily fundamental and technical analysis on Bitcoin. This is because it's the main driver of the overall crypto markets and more so during this bear market. I also provide alt coins that i've researched that are setting themselves up for long-term success based on not just technical analysis but partnerships, technological progress and yes, even hype. Ive recently started doing futures markets which i will be including analysis with only the top coins.

    Anyways, what kind of marketing can i do. I don't provide financial advise, just present researched coins/market movements and provide easy to read/condensed reporting on them. Does my website need improvements?

    Link: www.bitdigital.co

    edit: i just want recommendations, i see the downvotes

    submitted by /u/montecarlo1
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    Has anyone ever created their own liquor brand?

    Posted: 07 Mar 2018 10:34 AM PST

    Just posting in hopes to find someone who has been through the process of creating a liquor brand from idea to manufacturing, to marketing.

    A few questions:

    -How'd you find your liquor manufacturer? Bottle manufacturer? Box manufacturer (if needed)

    -How'd you finance it?

    -How'd you get a distributor deal?

    -How'd you market it?

    -Where is your brand now? Would you consider it a success?

    submitted by /u/JKnox4121
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    Why flowcharts are so useful

    Posted: 07 Mar 2018 10:30 AM PST

    For visual learners/understanders like me, flowcharts have long been under-valued. I came across an article that reminded me of this. It says:

    "Flowcharts aren't just for laying out processes and workflows. You can also use them to solve problems, manage data, lay out programming and much more. Depending on what you're trying to accomplish, chances are, there's a flowchart to help. They're versatile and can be used to meet a range of needs."

    This is true! The article breaks down the different types of flowcharts (including BPMNs, Cross Functional, Data Flows and more), and what you need to understand with them.

    I've personally been using them lately in business/project planning. A flowchart can map out exactly what needs to be done and they help me with ideation and process planning.

    I know this is such an overstated method, but sometimes the simplest methods are popular for a reason. Anyone else use flowcharts for organization/planning?

    submitted by /u/pmp301
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    What’s the best way to network?

    Posted: 07 Mar 2018 10:29 AM PST

    Not only how to network but stay in contact with the people I network. I've heard of LinkedIn being a popular one but what are some other tips to network with professionals? Often I'll get business cards from people but I rarely keep them.

    Do people have a system for networking?

    I'd really appreciate any tips in general. I know how important this skill is and I'd like to learn as much as I can about it.

    submitted by /u/katchibeauty
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    I was testing tools for creating visuals for online shops marketing (emails, banners, social media, websites). Here are seven tools that were chosen as best-to-use. What would you add?

    Posted: 07 Mar 2018 10:25 AM PST

    As all e-commerce guys and marketers, I want to stand out in today's e-commerce space, so it's important for me to have a strong visual brand with high-quality social posts, email templates, and websites.

    Here are 7 tools I tested and approved that would help to achieve that:

    1. Promotional banners – Graphic River: https://graphicriver.net/
    2. Professionally designed ad templates – PromoRepublic: https://promorepublic.com/en/
    3. Icons galore – The Noun Project: https://thenounproject.com/
    4. Professional free photos – IM FREE: http://imcreator.com/free
    5. Email campaigns – Canvas: https://www.campaignmonitor.com/email-templates/
    6. Find the elements of a site you want to duplicate – Web Developer: https://chrome.google.com/webstore/detail/web-developer/bfbameneiokkgbdmiekhjnmfkcnldhhm
    7. Screenshots – SnagIt: https://www.techsmith.com/tutorial-snagit-how-to-capture-your-screen.html

    Which of them do you use? Is there anything you wanted to add?

    All images and more info about tools are here: http://en.promorepublic.com/blog/7-tools-online-shops-must-use-visual-marketing-campaigns/

    submitted by /u/dariia_ivanova
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    How to make my Youtube channel / Brand more popular?

    Posted: 07 Mar 2018 10:22 AM PST

    I started making youtube videos and my channel doesnt have any views at all.

    1. I wanted to increase the viewer by doing podcasts. What is the best site/company to reach the most audience. Is iTunes good? I dont use any apple products but I see podcasts from iTunes often in ads.

    2. Should I also write a blog to increase viewers?

    3. What other ideas can I do to increase viewers?

    4. How can I see which keywords to use in the youtube videos? I often read google adwords, but they want me to log in, and after that to pay for advertising my website (which isnt even ready yet because I have no real product yet). So I cant even search for the best keyword there.

    Please help. My first business.

    submitted by /u/dongpal
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