NooB Monday! - (February 05, 2018) Entrepreneur |
- NooB Monday! - (February 05, 2018)
- From $120/m to $5000/m - Part 5 of my Website Flipping Case Study
- My husband is drowning in admin work and it is taking time away from biz development. Where can this be outsourced virtually? (Calendar management, setting up meeting through email or phone etc.)
- "Window Cleaning Guy" here for my promised Jan update. 2018 is my race to $400,000 and I'll be posting each month with an update.
- Starting my own, 1 man business in Ontario. What should I be reading?
- What are some difficult industries that could filter out the hordes of prospective entrepreneurs that are swarming the online space
- Case study: What's next for Nest at Google?
- What to call myself? CEO, Founder, Director?
- Business ideas in the deep american south?
- I would love feedback from all of you on our website. It's not completely set up with woocommerce yet, but I'd love to get your advice and suggestions on the layout/look. Thank you so much!
- What is the lowest capital business you have ever started?
- Cleaning service owners of Reddit, what marketing techniques work for you?
- I will design a website for you, for free!
- Cold client outreach, what are you guys doing?
- Reselling a product as part of a service?
- Ecommerce, FBA, Manual Fulfillment, and Dropshipping Discord Server
- How Lucrative Is Debt Collection? Do You Think It's A Good Industry To Get Into?
- How can I monetize a liquor website?
- How can I light a fire under my ass (create a sense of urgency)?
- Questions about S-Corp to LLC conversion in California
- Valentines Day - Profit Margins?
- Service based business owners: favorite way to get paid?
- Where do you look for startup legal advice?
- What is something you would like to learn more about?
- Website Feedback?
NooB Monday! - (February 05, 2018) Posted: 05 Feb 2018 05:07 AM PST Please use this thread to ask any newbie questions. We do this to not overflow the subreddit with newbie questions, so please try to limit the questions to this weekly thread. Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts. [link] [comments] |
From $120/m to $5000/m - Part 5 of my Website Flipping Case Study Posted: 05 Feb 2018 09:27 AM PST Hey all, it's been a while since I last gave an update on this case study. A quick background for people who haven't seen any of the past updates. I bought a website for $1,250 in May of 2016 and the site was making around $120 per month. I started the case study to document the entire process of me buying, growing and eventually selling the site. I originally planned this case study as a quick flip (6-12 months) but soon saw there was a lot of potential here, so I decided to not flip it and instead focus on growing it more. The site has gone through a lot of changes but in January 2018 it made over $5000 in revenue. This update gives you a peek into how the site has grown so much and what I've been doing. I would highly suggest reading the past updates first so you have context for this update.
As I do with all of my posts, I have formatted it all here on reddit for you to read without having to go to my site. However, for a better reading experience I would suggest reading the article on my blog.
I have a exciting new case study update for you all today where I will show you how this site is now making over $5,000 per month. For context, a year ago the site was making less than $200 per month. The growth on this site has been amazing and I can't wait to get into all of what has happened since the last update. Before I do, make sure to catch up on the previous case study updates:
Reading those updates will get you familiar with the origins of the site and how things have changed since I purchased it in June of 2016.
Now let's hop right into this update!
Why the Increase in Revenue?The burning question you are probably asking yourself is how the site has made a huge jump from less than $2,000 per month 3 months ago to over $5,000 per month now. The answer is somewhat of a letdown because there is no magical reason or special "trick". This growth is simply from all of the consistent work we have been putting into the site the past 11+ months and we are starting to see some major growth. People always think there is a trick or some special tactic that people use to grow websites, but it really boils down to 3 things:
That is it.
Do those 3 things consistently and you will find success with growing websites. Yes, there are other things that contribute to having success but those are the 3 pillars to success. This site is proof of it working. Let's take a look at the traffic and revenue graphs to see the full growth history of the site.
All Time Traffic Stats
Traffic Stats - https://imgur.com/tsBbh3O
Consistent month over month traffic growth thanks to consistent content creation combined with a solid content strategy. It just works. A year ago, in January 2017, the site was getting around 2,000 sessions per month. Fast forward a year to January 2018 and the site is now getting 34,000 sessions per month.
Content CreationTo give you an idea of what our content creation looks like I want to give you a peek under the hood. Below you can see how many articles we are creating per month, total cost, cost per work, average article length and more. Click image for a better view.
Content Stats - https://imgur.com/VsyhfQE
Here are the monthly averages:
On average we are publishing 13 articles per month and spending $500 per month on this content. Doing this steady for a year is the biggest reason for the growth in traffic and revenue for this site. Consistency is underrated when building websites. A lot of this consistency of published content can be attributed to having systems and processes in place that have allowed the site to continue to pump out content with minor efforts from myself. Hiring a project manager and implementing systems is hands down the best thing that has ever happened to my businesses.
All Time Financial StatsAs I have mentioned in past updates, revenue is the most important metric that I pay attention to when growing websites. Profit is important, but in my opinion you should be reinvesting all of your websites earnings right back into it. That is the quickest way to grow. Yes, your profit is not going to look fantastic during this growth phase but it will pay off huge later. That is what we have been doing for this site. Reinvesting everything back into the site and only focusing on growth, at whatever cost.
With that being said, below is our monthly revenue numbers since I took over ownership in June 2016:
Revenue StatsRevenue Numbers - https://imgur.com/SWaRyAt
The revenue growth has been incredible. I've seen this happen a lot on other sites where the revenue or traffic hits a plateau for a few months and then all of a sudden your break through that "wall" and move into the next plateau. From the chart above, you can see the first plateau was around $200 from October 2016 through March 2017. Then from April 2017 to July 2017 the revenue went all the way up to $1,800. It plateaued in the $1.8k – $1.6k range for 5 months and then in December 2017 shot up to $3.6k and now we are over $5.2k.
It will be interesting to see where the level of the next plateau will be.
Perfecting the Monetization MethodsTesting, tweaking and trying new monetization methods can be one of the best ways to increase the revenue of a site in a short amount of time. If you recall all the way back when I purchased this site it was solely being monetized by Adsense. That's it. My initial plan was to just optimize the ad placement and increase revenue that way. Doing that did increase the revenue, but I didn't see a major boost in revenue until I tested other monetization strategies such as lead gen and affiliate content.
To better illustrate how the income streams for this site have evolved and how they have improved the revenue per visitor over time I have created a chart below. The top part of the chart shows the revenue streams each month broken down by the type of revenue. You can see how the first 10 months we mainly used ads to monetize the site but once we started testing affiliate and lead gen strategies the total revenue went up AND the revenue per visitor did too. You can see the revenue per visitor over time in the bottom line chart. I'd suggest clicking on the image to make it bigger ans easier to read.
Revenue Optimization Over Time - https://imgur.com/sl8fzh4
All Time ExpensesExpense - https://imgur.com/InGXRtO
In the last update I gave a detailed breakdown of these expenses and where we are spending our money. Most of the expenses are for content and our project manager. You will see that we had our highest month ever in terms of expenses in January for a total of $2,649. The main reason for the increase in expenses was that we gave a $1,000 bonus to our project manager. So the actual expenses for January would have been around $1,600 without the $1000 bonus. I wanted to note that because the $1,500 $2,000 range for monthly expenses for this site is just about the ceiling. That range for expenses will be where we will sit for most months moving forward.
This is interesting now because we have reached a point where our expenses are "fixed" in a way so our profit will continue to go up each month as long as the revenue keeps growing. In the past, our expenses grew with our revenue which made it so the site broke even each month. Now we are to the point where the site will actually start generating solid and consistent profits each month while still growing.
All Time ProfitProfit stats - https://imgur.com/D05EOL6
The graph above illustrates my point that I made earlier about the site now generating a consistent and solid profit each month. The site has now reached the stage that we have been trying to get it to for the past 9+ months. We knew that if we heavily reinvested all earnings back into the site we would eventually get it to a point where we would outgrow our expenses, which is where we are at now. I'm super excited about achieving this because we now get the best of both worlds. On one hand we get to keep growing it each month by investing around $1.5k to $2k per month but then on other hand we are also able to take a profit each month.
Current Site ValuationThis case study originally started as a "website flipping" case study because I planned to quickly flip this website within 6-12 months. However, I quickly realized that the site had too much potential to do a quick flip. Now the plan is to continue aggressively growing this site until we feel like we have reached the ceiling. Once that happens we will think about selling it. So looking at the current valuation of the site right now doesn't really matter, but it is worth mentioning for the sake of the case study.
To keep things as simple as possible, I will use the last 3 months average profit and a 25x multiple to find the valuation. In reality, a lot more factors would be considered and it would probably fetch a higher multiple than 25x.
Site Valuation - https://imgur.com/ABkaVii
The valuation is also skewed due to how heavy we are reinvesting all of our profits back into the site. Which is why I don't care to even look at the current valuation. If you take a look at the profit chart in the above section you will see that in November we actually lost $139. November numbers were used to calculate the valuation of the site, so you can see why the $38k valuation is skewed lower.
Next month, assuming we make a profit of $2000 that would bring our new valuation to $55,883. Just to give you an idea how much the valuation can swing when you are growing.
What Have We Done Since Last Update?To be honest, a lot of the same. Creating content, building links and testing monetization strategies. The things mentioned below are things a little more "out of the ordinary".
Started Selling our own ProductThis is the biggest thing we have done in the past few months. We have created our own study guide for a test that HVAC techs have to take. This took a lot of work to put together because we wanted to make sure it was top notch. We launched it a few days ago to our small email list and made a few sales, which is encouraging. This product is our MVP and now that we know their is interest in this area we will begin to promote it further and start creating other products we can sell.
We eventually plan to build out a catalog of products that are our own and we hope that this will be a solid income stream for us in the future. I will talk more about this in a second.
Optimized Lead Gen MonetizationOne of the biggest reasons for the increase in revenue has been due to the optimization of our lead gen affiliate program. I optimized content on the site to better convert readers into leads. I made changes to the 50+ pieces of content we have geared towards lead gen and this has a direct impact on our revenue. I'm very pleased with the results.
Started Building an Email ListWe have started collecting emails and building out an email list. In the past it didn't make sense to try and collect emails on the site for two reasons:
We had no use for an email list All content was geared towards lead gen or affiliate content, both more profitable to not try and convert readers into email subscribers Now that the site has matured and we have more types of content where we don't have a direct way to monetize it makes sense to try and convert readers into email subscribers. We are also now selling our own products which can be promoted via email. We now have a way to monetize this email list.
We have started slow, but are up to over 100+ email subscribers and will continue to work on growing the email list. This could prove to be crucial in order for the site to take it's next step towards making our own products a solid income source.
Future Plans and GoalsMy plans for this site have continuously evolved. At first it was going to be a quick flip but then in the 3rd update I decided to take a longer term approach to the site. In that update, which was in in July 2016, I set my goal at $1,000 per month. It took one year, but in June 2017 the site earned $1,000. Then in the 4th case study update I upped my goal again, this time to $5,000 in a month. I set this goal in October 2017. A few months later I was able to reach that mark in January 2018.
Now what? Good question!
The new goal is $10,000 per month in revenue. I think reaching this mark will actually be easier than expected. We have been working really hard to expand this site into new areas that will allow us to reach the $10k mark. Some things we are working on are listed below.
Double Down on Amazon Affiliate ContentContent where we write reviews about various types of products has proven to be very successful on the limited sample we have so far. There are a lot of sub niches that we have yet to explore and a lot of untapped content we can go after. We feel like we can really grow this aspect of the website fairly easily so we will be doubling down on this type of content. You can see from the revenue numbers talked about above that Amazon has become a major part of this website's income streams.
One thing that is interesting about the AC/HVAC niche is that it is seasonal, but half of the products are popular in the summer and die down in the winter and the other half are the opposite. For example, heaters are poplar in the winter months but then AC is popular in the summer months. We are trying to create this content in a smart way so that we don't see a dip in traffic as the seasons change.
Expand Product LineCreating your own products to sell on your website is HUGE.
You make your business a lot more sustainable by doing this because you are no longer relying on a 3rd party for your income. I really like the idea of expanding our products we create and sell in order to minimize our 3rd party risk and add another income stream for the site. We have only dabbled in this area so far with our first study guide, but the initial sales have been encouraging and we will begin to look for ways we can expand this part of the site.
One idea that I think is really interesting is to eventually move into a more interactive "course" of sorts that will provide the user a variety of material that will help them pass the exam. We are still brainstorming ideas but we are eager to expand this area of the business. This will be important for the site to reach the next goal of $10,000 per month.
Test New Sub NichesWhen I use the term "sub niches" I am talking about new avenues within the overarching niche of the website. This site started as mainly an informational website about HVAC, but once I took over I began to caover more sub niches such as product review content and local keywords. Both have been the main pillars for the site's success so far. We have done a good job with these first two sub niches, but it is time we begin to look for new angles we can create content around in order to keep growing the site.
As a recap, we have currently created content for the following sub niches of the main niche of HVAC:
Product reviews Local content for state specific content Test study guides and practice tests General HVAC info
Some new areas we are looking to expand into include:
AC brand reviews AC troubleshooting content
Both of these are very deep, meaning that there is a lot of content that can be written for both of them. There are probably at least 50+ pieces of content we can write between these two new sub niches. This is where a lot of our time and money will be spend over the coming months in terms of content.
Until the Next UpdateThat's gonna do it for this update. Hope you enjoyed seeing how the site has progressed and grown since I first bought the site. You can probably expect updates every 3 months or from now on since there isn't a whole lot of new developments on a month to month basis that would warrant a a new blog post. If you have any specific questions that weren't covered in the post feel free to ask them in the comments below!
Originally published here [link] [comments] |
Posted: 05 Feb 2018 01:27 PM PST My husband started a branding agency last year and has been very successful. The designers are contract workers who are very good and his client roster is growing. I own my own business too and I see that he is spending a LOT of his time doing the grunt work like managing his calendar. To an extent, I get it: You are a new business owner and have to do things you would normally have "Assistants" so for you int he corporate world. Do any of you single member business owners (or other small types of business owners) know of any good companies that virtually manage some of the admin work that seems to slow him down so much? He needs to be free to consult and sell...not waste time on ical or responding to meeting requests via email. Any help would be much appreciated!!! [link] [comments] |
Posted: 04 Feb 2018 04:26 PM PST Hi all. I posted about a week ago because it was the one year anniversary of my original post. This post is to discuss Jan's results as well as Feb's sales target. My $400,000 goal is a sales goal, not a closeout goal. Obviously closeouts will reflect sales but not necessarily in the same month. So lets get to it. We finished Jan with $32,091 in total sales with a sales goal of $21,800. Closeouts were just $19,121. The big gap is due to two things. 1. We sold very little in the first two weeks of Jan so when they picked up in the second half of the month we were not able to get it all closed out in Jan. 2. We had two significant sales that are scheduled throughout 2018 broken into multiple jobs. Feb's sales target is $27,240. It's been another slow start to the month but I am confident (hopeful) that we will get to the number. Just to give a preview of the rest of the year's monthly sales targets: March $38,840 April $40,880 May $31,360 June $25,880 July $27,240 August $25,880 September $39520 October $42,240 November $49,080 December $30,000 I'm going to be doing a live video update each month a few days after the previous month's close on FB. The next update is Feb 5th at 8:30 EST. I will be going over the numbers as well as discussing the issues that we are currently dealing with as we grow our business. I would love any of you to join. I will be taking questions and even patching viewers (if there are any) onto the feed to talk with me. You can see the event here https://www.facebook.com/events/409593052820689/ We are using a method outlined in a book called "Profit First". I am paying myself a salary of $50,000 as the GM and my partner is getting paid as a Crew Leader making 15% of the reveneue of the work that he does. The company is setting our profit at 5% currently. We will increase the profit as the quarters go by but may leave it at it's current rate while we are spending money to pay for new equipment, vehicles and others stuff in cash. And again, you can follow my emotional journey that is 12 months in the making on my youtube page at https://www.youtube.com/channel/UCTS3WLs0t2stlWFaqTzP2mQ?view_as=subscriber Edit* Don't forget. I call myself the Window Cleaning Guy but 66% of our revenue comes from pressure washing now. [link] [comments] |
Starting my own, 1 man business in Ontario. What should I be reading? Posted: 05 Feb 2018 08:10 AM PST The business in question is jewellery design/fabrication. There would be no brick and mortar store location, mainly operating online and through word of mouth. I would have my own personal stock for online retail, and sell pieces via consignment at local jewellery stores, as well as offering custom orders to those interested in something unique. I intend to have a contract written up when I reach that point, right now I'm only doing consignment work, and hope to start selling pieces on my own within 3 months time, less if at all possible. Basically wanting to know what books, articles, PDF's, or video's I should be looking at. Any helpful pieces of advice would also be welcome. EDIT: Mainly focused on the legality and what I need to keep track of in order to not break any laws when it comes to things like taxes and such. EDIT 2: I'm in Ontario, Canada. [link] [comments] |
Posted: 05 Feb 2018 08:02 AM PST I am getting sick of the Tai Lopez' of the world trying to sell me shitty affiliate marketing or drop shipping shams, but that seems to be all that I come across on most entrepreneurial channels. I would like to do something different, I was thinking about opening the national business registry, randomly choosing 200 midsized businesses and ask them what kind of resources they need and see If I can make a business out of providing them with whatever it is that they need. Another idea was to play the middleman in resource exchange between the foreign producers of raw materials and local factories. I am uncertain what requirements that bring with it however. I would like a filter between me and the hordes of other prospective entrepreneurs, something that's too complicated for the other guys to even think about, but not; 'I have to spend 15 years at medical school complicated'. [link] [comments] |
Case study: What's next for Nest at Google? Posted: 05 Feb 2018 10:33 AM PST A great article just came out about Nest's journey with their failed acquisitions with Dropcam and Google. The article makes the case that despite these unfortunate acquisitions Nest still has a lot of room to grow. In three sections it covers the history of Nest:
I've been really enjoying these in-depth case studies on big companies and I appreciate that this one highlights a company that has made some real mistakes and offers some analysis about how they can grow out of it. The article's here for anyone interested. Would love to hear what others think. [link] [comments] |
What to call myself? CEO, Founder, Director? Posted: 05 Feb 2018 08:33 AM PST I have two businesses. No employees, but many contractors. But all my clients talk with me directly. That said, I've always felt odd about calling myself CEO. I call myself Director, but that just doesn't sound as cool. What do you guys do? [link] [comments] |
Business ideas in the deep american south? Posted: 05 Feb 2018 10:34 AM PST One thing I've noticed about living here is many people will not usually buy something that they could do themselves. Occasionally some will, but not often. Currently I clean post offices as a contractor which provides some decent money however, I've been told by the PM that the need for contractors is dictated by the PMG and if they decide it'd be cheaper to have clerks do the cleaning in offices, the contracts could dry up. So eventually, I'll need another business to lean on. As I've watched the goings-on in my town, I've seen over and over again that purchases made by a consumer typically fall within two categories. Either: this is something I have no idea about how to do myself. Or: this is something I do not have the resources to do myself. Skilled trades, a gym, mechanic shop, these do quite well here. My wife and I started our cleaning business as window washers. That did not work out here. "Why would I pay that much for something I could do myself?" Was a question we heard all. The. Time. I've considered starting a tech support type business locally. Helping older folks understand their computers, helping small business secure their information, even repairing cell phones, etc. Any thoughts on this path? Any advice welcome! Edit: still a noob at mobile Reddit. Messed up italics. [link] [comments] |
Posted: 05 Feb 2018 02:26 PM PST The woocommerce part will be set up within the next week or so, but other than that, I'd love to hear from all of you. Thank you! [link] [comments] |
What is the lowest capital business you have ever started? Posted: 05 Feb 2018 03:50 AM PST |
Cleaning service owners of Reddit, what marketing techniques work for you? Posted: 05 Feb 2018 02:23 PM PST Cold calls over the telephone or in person? Mailers? Emails? Social media ads? Local signage? WOM? What seems to work best for your business and area, are there any methods that you believe are ineffective, and why? [link] [comments] |
I will design a website for you, for free! Posted: 05 Feb 2018 05:07 AM PST Trying to get my feet wet in web design, and I am looking to design some websites free of charge. I'm hoping to be able to build my portfolio and possibly gain some traction through word of mouth. Feel free to shoot me a PM so we can begin talking. [link] [comments] |
Cold client outreach, what are you guys doing? Posted: 05 Feb 2018 01:35 PM PST So I know, cold calling is king. I used to have time to try and call 40-50 businesses a day, but it gets tiring. I now have enough work to keep busy for 6-8 hours/day, without calling, BUT like everyone here, I want more business. I have since resorted to blogging a little, and trying to send some emails, and going to a few networking events. Do you guys have anything else to suggest?? [link] [comments] |
Reselling a product as part of a service? Posted: 05 Feb 2018 01:12 PM PST I provide technology services for SME's. I'm often asked about antivirus software, and will usually recommend a couple different options for them to purchase on their own. I'd like to provide the service directly. I imagine I could purchase a bulk of licenses and resell as an additional service. Not sure how this is typically approached. Do I need to reach out to the software company and convey my intentions, or should I purchase on my own? What would you do? Thank you! =) [link] [comments] |
Ecommerce, FBA, Manual Fulfillment, and Dropshipping Discord Server Posted: 05 Feb 2018 01:11 PM PST Server for anyone who currently does any form of eCom. Lots of seasoned members who make decent amounts every year. Feel free to drop in and ask a question or just relax! Download Discord and join: https://discord.gg/hVYpB2T Please do your due diligence before asking questions that google has the answer to. [link] [comments] |
How Lucrative Is Debt Collection? Do You Think It's A Good Industry To Get Into? Posted: 05 Feb 2018 01:07 PM PST |
How can I monetize a liquor website? Posted: 05 Feb 2018 12:28 PM PST Hey everybody. I'm starting a liquor-related website, but Adsense won't allow advertisements on my page because of the content. Does anybody know which website monetization company to use for liquor-related websites? Or does anybody know of any kind of consultants who I could hire to help me with this problem? Thank you very much for any thoughts you have!! [link] [comments] |
How can I light a fire under my ass (create a sense of urgency)? Posted: 05 Feb 2018 12:21 PM PST I struggle squeezing out enough efficiency in the hours I'm not at my day job. My side projects remain stagnant for ages and I don't know how to fix this. I watch people like Gary Vee, but have no idea how he maintains such a high level of enthusiasm and work rate. I've tried setting deadlines for myself, but I can never stick to a self imposed deadline. Sometimes I manage to work well when I have a visible timer on my phone though. Does anyone have any tips on creating a sense of urgency? [link] [comments] |
Questions about S-Corp to LLC conversion in California Posted: 05 Feb 2018 12:11 PM PST Hi, For various reasons that we've discussed over the past few months, I'd like to convert my S-Corp corporation into a sole proprietorship LLC and I have a couple of questions I'd really appreciate some help with. We're a California corporation. I'd like to try to accomplish this myself, but I'll have a lawyer watching over the process. I just want to make sure I have the right idea for that process. From what I understand, in California, it's not too difficult. Here are the steps as far as I understand it:
Is this about all of it? Am I missing anything? My questions are:
Thanks everyone! [link] [comments] |
Valentines Day - Profit Margins? Posted: 05 Feb 2018 12:09 PM PST Anyone familiar with the trend of "External Roses" aka everlasting roses, immortal roses, etc? They are preserved roses that have a special treatment that makes them last an entire year and never need to be watered. They cost anywhere From $200-$500 for a dozen roses. Wondering what the profit margins on something like this is. [link] [comments] |
Service based business owners: favorite way to get paid? Posted: 05 Feb 2018 11:27 AM PST Looking for a reliable way to get paid. Here's what I've tried so far... Bills.com is okay. Have had trouble with it from the client side trying to pay someone, so I'm hesitant to use it. Paypal is bad. Stripe is bad for large, less frequent payments. Checks take too long to send and clear. Bank transfer is too complicated and annoying for the customer. Google Wallet is great, but I am told they don't want us doing B2B payments through their service (was told this by a non-tech savvy customer, and I'm not sure it's true). He may have just had trouble because he initially sent the payment to the wrong address. Your thoughts and experience much appreciated ! [link] [comments] |
Where do you look for startup legal advice? Posted: 05 Feb 2018 05:22 AM PST I'm building a startup and I already know that I'll need some legal advice in terms of contracts, terms and conditions. I was wondering if anyone here had any experience in this and could point me to some valuable resources? [link] [comments] |
What is something you would like to learn more about? Posted: 05 Feb 2018 11:12 AM PST |
Posted: 05 Feb 2018 10:56 AM PST Hi, I've been working on a website for dropshipping baby clothes. The link is Eagerlyexpecting.com, and the password is Page. I'd love feedback on my products, descriptions, and overall web design. I'm a broke 16 year old, therefor all web design has been done by myself including logos, etc.. Thanks ahead of time! [link] [comments] |
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