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    Friday, February 23, 2018

    Accomplishments and Lesson Learned Friday! - (February 23, 2018) Entrepreneur

    Accomplishments and Lesson Learned Friday! - (February 23, 2018) Entrepreneur


    Accomplishments and Lesson Learned Friday! - (February 23, 2018)

    Posted: 23 Feb 2018 05:07 AM PST

    Please use this thread to share any accomplishment you care to gloat about, and some lessons learned.

    This is a weekly thread to encourage new members to participate, and post their accomplishments, as well as give the veterans an opportunity to inspire the up-and-comers.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    You're losing 96% of your site visitors. Here's how bring them back and get them to buy.

    Posted: 23 Feb 2018 05:03 AM PST

    On average, only about 4% of site visitors actually convert or buy before leaving.

    In other words, a full 96% of your visitors are basically worthless.

    Instead of continuing to throw those people away, use retargeting (aka remarketing) to get them to convert.

    Here's retargeting in a nutshell: you set up ads that follow people around after they leave your site, in order to get them to come back and become your customers or users.

    Simple.

    Though actually, it's a lot more flexible than that. You can also follow the people who interact with your app, your YouTube videos, or your Facebook page (or IG, or LinkedIn). You can even use any email addresses or physical addresses you've collected to target them.

    And when you do it right, the results can be incredible.

    • AppSumo has used it to get a 224% ROI (not bad)
    • Zendesk has gotten a 1,317% ROI (much better)
    • On average, our agency's clients enjoy a cost per acquisition from retargeting that's about 50% lower than from regular search or display ads.

    But when it's done wrong, this shit is super annoying and ineffective.

    Think of all those times you've continued to see banner ads for a product for weeks... after you ALREADY BOUGHT IT.

    Or if you've gotten the same annoying video ad on YouTube ten times a day.

    To get good results, you have to be smarter than that.

    First, before talking more specifically about remarketing, one thing you need to understand about marketing in general is a basic but critical concept called "effective frequency".

    It's usually thought about in terms of paid advertising, but the truth is that it applies to all forms of marketing: from a physical storefront sign to an Instagram account.

    Effective frequency is the number of times someone has to see your ad or marketing message before they'll act on it.

    Two points to think about real quick and then I'll show you how it ties back to remarketing:

    A) If your prospects see your marketing message fewer times than the effective frequency, then they won't do anything and you will have wasted your money/effort on making people almost buy.

    B) If they see it more times than the effective frequency, then you'll also be wasting your money/effort by over-marketing to them beyond what was necessary... and often annoying them in the process.

    As you might expect, effective frequency varies based on the product, target audience, etc. For example, a $100,000 car is going to have a much higher effective frequency than a $1 pack of gum.

    But aside from super cheap products that rely on impulse buys, you're almost always going to need to get in front of your prospective customers multiple times.

    The beauty of remarketing is that it's a very easy way to do exactly that.

    It's actually too easy, to the point that it can be dangerous.

    Because a lot of businesses just set it up and forget about it. And that's where it goes off the rails.

    They end up making mistake B that I mentioned above: over-advertising to the people who have already converted (or who have already made up their minds not to). These businesses waste their money and piss people off in the process, damaging their brand.

    But what drives me crazy about that is that it doesn't take much effort AT ALL to avoid that problem. Because you can set exactly how many times you'd like your retargeting ads to be shown to each person.

    "Frequency capping" is how many times you want to show your ads to each person, and "membership duration" is how long you want to keep advertising to them.

    That means you can use a simple conservative approach, like 1x a day for 14 days...

    ... or with some other techniques, a more advanced schedule like 8x banner ads per day for 3 days, then 2x video ads per day for a week, then disappear for a month, then start showing 1x ad per day again for 6 months after that. (Not all platforms allow this level of control, but Google AdWords does for example.)

    Tip: If you don't already know how long it takes your customers to convert, check out the "Time Lag" and "Path Length" reports in Google Analytics, under Multi-Channel Funnels. Those are a great way to see how often you should be showing your ads to people and for how long.

    Here are 3 other important things most advertisers get wrong when they're running retargeting campaigns:

    1. For the love of God, SEGMENT YOUR AUDIENCES. Treating everyone the same way is easily one of the most common mistakes businesses make.

    You should set up different remarketing lists/audiences for different groups of people based on who they are or what they do. For example, based on the pages they visited on your site; whether they made a purchase; whether they started the conversion process but didn't finish (i.e. shopping cart abandoners); how long ago they visited; where they're located geographically; the device they used; how long they stayed on your site; whether they viewed multiple pages or just bounced.

    Different groups of people will respond better or worse to your marketing, so segmenting them out will allow you to better control your bidding and even exclude some of them.

    2. Personalize your messaging to your audience segments. It's amazing how often people tag their site, set up a few different remarketing audiences, set up a campaign and then just throw in some general branding banners and call it a day.

    Don't do that.

    Your best results will come if you customize the hell out of your ads based on what you know about the audience lists they're going to be served to.

    • People who visited a particular product page may be interested in buying but need a discount or bonus (e.g. free shipping) to push them over the edge.
    • People who visited your SaaS FAQ page may respond well to ads that speaks to the support you offer, or a video product walkthrough that includes some features and benefits that don't get much focus on your sales page.
    • First-time visitors may respond better to ads for your free content, while people who have opted into your email list are more likely to trust you enough to make a purchase.

    3. Pay attention to what sites and apps your ads are showing up on ("placements"). Google AdWords and Facebook both give you some ability for controlling these, though Google's options are much more robust.

    There's a huge amount of variance in performance between different sites and apps -- some will be well worth it and some will be nothing but a black hole for money. Plus, studies show that having your ads shown on low quality or highly irrelevant sites can do more harm than good for your brand.

    Concluding thoughts... I hope that was helpful as a light intro to retargeting. If you're already using it, I hope you learned some ways to improve your results. And if you're not using it, maybe this will inspire you to give it a shot! If you're already running ads on Facebook or Google, it's a no-brainer... and even if you aren't, it's still something you should try.

    Of course, this was only scratching the surface.

    If you want to learn more, these points and a lot more are covered in much more detail in the full article here -- along with illustrated step-by-step instructions, custom audiences you can download and use directly, and 21 more advanced tricks. (It's 19,812 words, WAY too long for a reddit post. But it's still just a blog post so you don't need to give me your email address or anything.)

    submitted by /u/kjb123etc
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    Building a filterable directory of revenue-generating products. Feedback?

    Posted: 23 Feb 2018 11:57 AM PST

    This is still a work in progress, but I'd love to get your feedback on the new Indie Hackers product directory. Here it is:

    https://www.indiehackers.com/products

    It's currently seeded with past Indie Hackers interviewees' products, but I'll open it up to everyone soon. Ultimately I'd like to build a place where you can find virtually any product that's relevant to what you're trying to build, learn, or accomplish.

    For example, you can find self-funded web-based SaaS businesses in the UK with solo founders making > $1000/mo, then ask those founders a question about how they got their first users. Etc.

    Would something like this help you with your company? Any thoughts on how I can make it more helpful?

    submitted by /u/courthead
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    How we launched our first MVP in one month after lots of failed projects

    Posted: 23 Feb 2018 09:39 AM PST

    Hey /r/entrepreneur,

    Over the last two years, my partner and I tried to launch several projects while working full time. We failed. We failed hard. Sometimes because of a lack of motivation, but often because of a lack of methodology.

    In this post I will give you my experience about what we did wrong in all these failed side projects, and what we did right to finally launch Shoptolist.

    Shoptolist is a universal wish list. It allows you to track the products you want to buy, and get notifications if the price drops. Think Pocket, > but for shopping.

    1)What made us fail our previous projects ?

    Too much focus on the engineering process/hype

    As developers ourselves, we spent too much time hunting for the perfect process. We wanted a perfect Continuous Integration/Continuous deployment process, 100% unit tests coverage. All these things are important for "mature" projects, but it's a waste of time if you want to build your MVP.

    We spent hours learning new shiny JS frameworks and tools, instead of actually building our product. We sometimes treated our projets as a playground to test new tech / frameworks. The learning curve can be steep, and our productivity often fell to near zero !

    Re-inventing the wheel

    We did everything on our own. For example, on our first project, we spent two weeks implementing our home-made login/register/forgot password system. That's stupid. It's a "commodity feature", and there isn't any value for our users in it !

    Then there is the design part, again, we did everything from scratch. We spent so much time trying to make a good looking design. Design is really important, it can sometimes be a feature but arguing about how we name our CSS classes or this damn 10px padding is a perfect example of how not to launch your MVP quickly.

    For our first project (a lead generation tool that tragically died before even one user could try it) we spent three weeks working on a cool admin interface full of data / analytics. What a waste of time !

    Entrepreneurship porn overdose

    We spent countless hours watching entrepreneurship videos and advices, instead of shipping our product. It's kind of funny to write this on a post about entrepreneurship but, there is so much informations available, with Hacker News, Reddit, Youtube channels, it's really easy to get lost and procrastinate.

    Not talking to users

    We barely talked about our side projects, even to our friends. By doing this, we kept ourselves inside a bubble, and it had two bad consequences. First we did not have any inputs on wether it was a good idea or not. And secondly nobody but ourselves could encourage us.

    2)What we did differently with Shoptolist

    We often read that ideas don't matter, only execution does. In fact, we think ideas does matter a lot, for your own motivation. We switched our mindset from "There is this opportunity in that niche" to "I would love a product that does this". With Shoptolist, the problem we want to solve is first for ourselves.We were really motivated because for the first time we were about to launch a product we would actually use everyday.

    We used tools we knew

    Instead of playing with shiny new languages and framework, we used Python and Flask, because we felt productive with it. We could have used React — Redux but we are bad with front-end and we know it. So instead we went with the basic CSS-Html-Semantic UI.

    For hosting, we used Amazon Elastic Beanstalk, which is a service that automate the deployment setup on AWS. We can deploy our code with a single command, and that's great. There are lots of alternative, Heroku could have been a good fit too. You don't want to spend time configuring servers etc.

    Templates and boilerplate

    This is something that made us save a lot of time. We used a boilerplate for our app, Flask-base. Basically it's an open source code skeleton that does every basic things all web app needs. User management, email, admin dashboard… There are boilerplates like this for almost every languages / frameworks, use them !

    By doing this, we were able to focus on our core feature, not the "noise" around them.

    Then instead of building a custom dashboard for business metrics, we leveraged Google Analytics and tracked everything in it. It works great and took us 1 hour.

    For our landing page, we used a landing page builder called Launchaco. There are lots of tools like this, it's a great way to build a great and responsive landing page.

    We talked to our potential users

    From day 1, we talked about our project to everyone around us. Our friends, collegues, and it helps us understand how people shop online, what they want, and focus on the "Viable" part of the MVP.

    Then after a month of hard work, we made several posts on social media / reddit, and got 1200 signups in one week. It's great to have that many users early, it allowed us to get TONS of feedback, via email, Google Forms survey, and iterate around this feedback.

    For example, on the first version of the landing page, lots of people told us they didn't really understand what the product did. Or they asked questions like "Does it only work with clothes?"

    So we changed the wording, like "It works with every website / product", add some screenshots to make it more understandable, and it worked, our conversion rate on signup immediately went up !

    This is just the beginning

    We still have a lot to do, we are not very proud of the design, we'd like to add support for every major browsers (there is only a Chrome extension for now), deliver notifications if we see the product cheaper elsewhere (not quiet sure about how to do that at the moment) build mobile apps, there are some bugs…

    With ShopToList taking more and more of our time, we might have to think about a monetization strategy. Early on we were upfront about the fact that we don't want ads at all, we might go the affiliate links way if it is necessary.

    This was a humble post about our experience, what worked, and what didn't. I hope it can help people launching their projects, and not doing the same mistakes as we did on our failed projects !

    In the next post we will talk about the money problem, mobile app and getting traction.

    Stay tuned if you want updates about ShopToList.

    Links:

    Website: https://shoptolist.com

    Medium: https://medium.com/@sahin.kevin

    submitted by /u/BobbyTaylor_
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    How do you keep a web design business financially sustainable?

    Posted: 23 Feb 2018 03:32 AM PST

    Charging clients a sum to build a site is only a one time deal, and is certainly not enough to provide a long term income.

    What are the tricks and techniques for generating continuous income as a freelance web designer/developer?

    submitted by /u/SlowDownBrother
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    Primary business 'owner' took a small business loan out against LLC as his initial investment, what does this mean?

    Posted: 23 Feb 2018 07:09 AM PST

    Asking for a friend: She's a silent investor and the business is registered as an LLC. The "principal" owner has recently disclosed that his initial investment was a small business loan taken against the LLC, but with him as the co-signer. He claims that if the business defaults, he is solely liable for paying back the loan. He is paying off the business loan as part of the businesses overhead and holds that this still entitles him to his shares. But his investment is technically zero. Her questions are:

    As a member of the llc, should the business default, is she liable for paying back the loan ?

    Given her initial investment and because of the fact that the "primary" owner technically put in 0, should she end up with more equity ?

    submitted by /u/rafariera96
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    Need help setting prices in retail store

    Posted: 23 Feb 2018 11:51 AM PST

    Hey guys.

    So, i've been talking with a couple of friends who own retail stores of different kind, pastries, pasta, etc.

    I was really curious as to how they set their prices, considering they are doing well enough as to maybe have a system, a math equation, or something. But apparently none of them have any, they just do it "by ear", they set a price they seem to think the market will like and just go with it.

    I was baffled, I don't do shit like that, and after googling for a couple of hours I didn't really find any conclusive information as to a baseline math to set a price for the products in a business.

    I was thinking that after a couple of months of opening, i'd have an average amount of items sold, and of course how much money that made me, and then I would only add up the base value of all the items (lets say I make 100k a month, the materials cost 60k and 20k are expenses for employees, rent, electricity, etc) and add up a percentage on top of that to cover the expenses, and then i'd add up how much I want to make.

    it sounds complicated or maybe i'm not making myself understood so i'll put the numbers to see what you guys think.

    100k gross profit 60k material cost 20k expenses 20k net gain 10k items sold $6 average item cost

    going by that math, i'd be selling my inventory at a 60% margin just by ear and overcomplicating the process because i'd need to data mine all the stores around me to see their prices (way too time intensive since prices change almost weekly). This way I know that I need the put 33.33% on top of the base price of the items to cover my expenses and then I can add the percentage on top of it that I want to make for that month (of course sale amount changes and it's not an exact science, but I can put a higher percentage on top of the items to manage that fluctuation).

    Does it sound right? do you guys know of any actual process already being done by stores? I mean there must be, you can't just play it by ear if you want to be successful. If you know of any already proven method please let me know.

    edit: Sorry for the broken english, i've learned by ear (lol) and online gaming and unless im pretty deep in the culture I have some issues connecting my thoughts with what I want to write as I don't know the proper terminology.

    submitted by /u/Conquerz
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    New business idea designed for doctors, lawyers, small business owners/entrepreneurs.

    Posted: 23 Feb 2018 11:41 AM PST

    I currently detail cars and I am a car guy. I have an idea that is basically a personal assistant for auto related, time consuming tasks such as: registration and tag renewal, oil changes and basic maintenance, upkeep, regular washes and occasional vehicle detail, safety items like tire and brake wear, new tire advice, new car advice, etc.

    My question is this: For the person that is to busy to do these things themselves, but does not have an assistant/staff that knows cars (which I assume there are few on here), what would you be willing to pay for this service? Also, what other service areas would you be interested in?

    I'm thinking of a monthly subscription model that can save the busy person time and money.

    Thanks!

    submitted by /u/neildmaster
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    I run a small IT-business helping mostly senior citizens with their daily needs. How can I expand?

    Posted: 23 Feb 2018 01:50 AM PST

    During university I started a side hustle as "IT-consultant" (with a large grain fo salt) for mostly senior citizens. Stuff like setting up computers, some wordpress, teaching general stuff, explaining their smartphones to them and so on. It paid pretty well for student standards and 95% of my customers still regularly call me when something is wrong (and are glad to pay). I also did some jobs for small businesses like dentists and chiropracters, which paid really well (25$/45 minutes) for very simple stuff.

    The key component pretty much all of my competitors dont understand is - senior citizens and many people above 50 dont "get" the internet like us young whippersnappers do. When they need a service they mostly look for it in the paper or classifieds, despite having access to Google.

    After beeing out of town for over a year and now having some free time on my hands, I would like to expand my old business. Previously I made around 600$ a month just by answering paper ads/flyers/facebook requests and would now like to actively seek customers.

    I thought about:

    -Posting ads on lampposts/bulletin boards around churches, supermarkets, senior citizen centers and tennics/golf/country clubs. -Asking my regulars to tell their friends about my service in return for knocking off 10$ of their next bill -Putting some ads in the classifieds myself

    I am especially interested in getting more small businesses as customers as they are ok with much higher hourly rates - any experience reagrding that? Cold calling, Ads, Flyers?

    My main seeling points are extremely fast response times (Me or an associate will be with you within 1h) / reasonable rates / customer care.

    Any thoughts, ideas or things I might have overlooked?

    submitted by /u/tw1609
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    Weekly coffee in NYC

    Posted: 23 Feb 2018 02:09 PM PST

    They say you're the average of the 5 people you most associate with. If that's the case, it'd be smart to be around people with similar goals.

    I'm setting up a weekly coffee in NYC. I'm always cranking away on side project, as I'm sure you are, and would like to have accountability and fresh perspectives on them, as I'm sure you would.

    Leave a comment or a PM - we can talk about what we're doing and what we'd want in a weekly chat coffee and set it up. I'm in the Hell's Kitchen neighborhood of Manhattan.

    submitted by /u/Chateau-Renaud
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    Guys I have a new product think it’s going to sell?

    Posted: 23 Feb 2018 02:08 PM PST

    Help me understanding credit card processing fees

    Posted: 23 Feb 2018 12:50 PM PST

    We currently process a few million in in person card transactions per year. Right now we pay a flat rate of 2.75% on essentially all card transactions.

    Am looking at some alternatives and it seems like the standard pricing is usually interchange plus some additional fee. But when I look at interchange pricing it usually is x% plus 10 cents or some variation of that.

    But my average transaction is like 5 dollars, so even with a substantially lower processing percentage, when you add in the flat 10 cent charge, it ends up costing more than what I currently pay, and that's before any fees besides the interchange fee.

    Am I missing something or is the flat rate way better for companies with small transaction sizes?

    submitted by /u/qabadai
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    What better ideas? Consume better inputs

    Posted: 23 Feb 2018 12:38 PM PST

    https://www.consumersbook.net/

    This is a great essay, and a really cool reading experience. Definitely stuck with me.

    submitted by /u/JoshGreat
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    need an LLC for real estate?

    Posted: 23 Feb 2018 12:34 PM PST

    i plan on forming a real estate firm, later expanding into sports management and media (kinda like gary v with vaynermedia & vaynersports). so i'm starting with the parent company, i plan on getting an LLC for it. i will be operating completely in minnesota. however, i've been reading a little about delaware LLCs. would this sub recommend filing for the LLC in minnesota (where all activities will be held) or delaware (where 0 activities held, but the various benefits)?

    thanks!

    submitted by /u/Mrlife
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    Struggling with cold calling? Here's a complete guide and how to (blog post)

    Posted: 23 Feb 2018 12:26 PM PST

    Hey all, figured some of you might enjoy my newest post.

    Here's an unpopular opinion - cold calling isn't dead. You're just doing it wrong.

    In fact, outbound cold calling is incredibly easy to scale once you figure out a repeatable process.

    During the last 6 years, I've been helping companies of all sizes build successful sales teams that revolved completely around cold calling.

    One team was closing nearly $1 million in net new MRR (monthly recurring revenue) per month from strictly cold calling. And they were only targeting small businesses with $150 per month sized deals.

    Now, you can start using these best cold calling techniques and book more business.

    (Note: This approach is ideal for B2B SaaS outbound sales teams focused on SMB and mid-market. This might not be as effective if you're selling multi-million dollar enterprise deals to Fortune 100 companies.)

    The process is broken down into 5 simple steps:

    • The Person - speaking to the person that matters
    • The Hook - getting 2 minutes of their time
    • The Pitch - the who, what, and why you're calling
    • The Questions - qualifying their fit and interest
    • The Close - winning them over and setting next steps

    You can skip straight to the bottom of this post to see a TL;DR, but I highly recommend reading through the steps in detail.

    1. THE PERSON

    First off, the first step in successfully cold calling is making sure you actually speak with the right person - the Decision Maker! Depending on what you're selling, this can be someone at a C-level (CEO, CTO, CFO) or VP (VP of Sales, VP of Marketing, etc).

    You can consistently get to the Decision Maker by "flying under the radar" - meaning the Gatekeeper (receptionist, office admin) doesn't realize you're cold calling. Gatekeepers responsibility is to screen calls for the more senior people at the company (as their nickname implies). Getting past them is crucial to your success.

    You can do this effectively in a few ways:

    • Volunteer as little information as possible ("Hey, this is Mark")

    • Sound casual and authentic

    • Try to only use your point of contact's first name

    • Use strong language ("I need to speak with Bill")

    Step 1 should look like this:

    "Hey this is (Your First Name) and I need to speak with (DM's First Name)"

    However, sometimes they'll block you ("He's no longer at this company"or "She doesn't take calls directly"). In this case you'll want to "rollback" and try a different approach:

    "Actually, I'm not 100% sure that they're the right person to speak with...do you think you could point me in the right direction?"

    By asking for their help, you're subconsciously making it that much harder for them to reject you. The Gatekeeper will usually respond with "sure", and you can follow up with:

    "Thanks. I'm calling from (Company) and I'm usually speaking with someone that handles the technology (or your ideal contact), do you know who that would be in this case?"

    The "usually speaking" portion is also very important, since it makes it sound casual, and that you're speaking with them frequently. At this point you should have been connected, or found out the right person to call later.

    2. THE HOOK

    During the hook you're simply asking for their permission to speak with them for 2 minutes. Once you get to the Decision Maker, you can use:

    "Hey this is (Name) from (Company), did I catch you at an OK time? Thanks, I'll be really quick."

    Try to keep this simple enough for them to digest in a single sentence. They should say "sure" most of the time - if not, you can make a bad joke or complain about it only being Tuesday.

    Don't forget to thank them for their time.

    3. THE PITCH

    The goal for the pitch is to quickly answer who you are, what you do, and why it's interesting for the prospect.

    It's very important that you accomplish this within 1-3 sentences. If you keep rambling, your prospect will stop listening or simply hang up.

    "So I'm in the (your specialization) division over here at (Company), and we specialize in (problem you're solving) for (their specific industry)."

    For example:

    "So I'm in the Construction Enablement division over here at Cool Company, and we specialize in real-time cloud based collaboration for Architects"

    The pitch is also where you can make the most impact with A/B testing. You should constantly experiment with different phrases and see what resonates with your prospects.

    By tying in a unique problem and their industry, you're able to paint yourself as a credible expert with a specific use case. This is incredibly important in building credibility, especially on a call that lasts less than 2 minutes!

    4. THE QUESTIONS

    Now that your prospect knows who you are, why you're calling, and what's in it for them - it's time to get them really intrigued. By using "qualifying question" you can guide prospects down a very specific conversation path.

    Start off by asking the first question:

    "So most of the companies that I work with are either using (x solution), (y solution), or (z solution). What about you guys?"

    The first thing you notice here are the X, Y, and Z solutions. By mentioning specific examples in their workflow you're painting yourself as an expert in their business.

    Try to leave these questions open-ended so that the prospect can give you a great answer. Afterwards, you'll want to further qualify them with one or two more questions, such as:

    "Ok perfect, and how are you handling (insert another issue they're running into)?"

    This really varies the most depending on your business case, but you can usually elaborate on another pain point they mentioned earlier.

    For example:

    "Okay perfect, and how are you handling product x? Most of my clients say that it's really expensive/buggy/outdated/slow/whatever"

    5. THE CLOSE

    Finally, the fun part. At this point you should have built some intrigue, pitched your solution, qualified them, and are now ready to schedule a demonstration.

    If they have answered the qualifying questions properly, and they could benefit from your product, then dive straight into the close like this:

    "Perfect! I'm glad I caught you then. So all I'm doing now is just setting up some quick 15 minute webinars, showing you why (people in their industry) are loving (your product).

    Do you have your calendar open in front of you? I usually schedule these on Tuesdays and Thursdays, which one works better for you?"

    First, you need to show genuine excitement. You're making hundreds of sales calls, and you just found someone that could actually benefit from your product! YOU'RE EXCITED AS HELL!

    Funny enough, this will get them excited, though they might not know why.

    The last sentence is very important because you're assuming they're interested. And why shouldn't they be? You're an expert in their industry, and you just qualified them!

    Instead of asking the prospect IF they're interested, you're asking if they prefer option A or B. It's subtle, but very effective.

    There's a decent chance you'll receive an excuse from them at this point, that you will have to overcome. No matter what they say, you must try to close at least 3 (THREE!) times.

    Take the first objections/excuse that they give you, effectively counter it, and then suggest Friday at 10:00 AM.

    If another excuse comes up, counter that, and ask if next week is better. With every objection that you counter, you should push the date back a little (as a compromise).

    BRINGING IT ALL TOGETHER

    Now, let's tie everything we learned into a smooth script:

    The Person:

    "Hey this is (Name) and I need to speak with (Decison Maker's)"

    wait patiently and enjoy the hold music

    The Hook:

    "Hey this is (Name) from (Company), did I catch you at a good time? Thanks, I'll be really quick."

    The Pitch:

    "So I'm in the (your specialization) division over here at (Company), and we specialize in (problem you're solving) for (their specific industry)."

    The Questions:

    "Most of the companies I work with are either using (x solution), (y solution), or (z solution). What about you guys?"

    wait and listen to their answer

    "Ok perfect, and what about (insert another issue they're running into)?"

    The Close:

    "Perfect! I'm glad I caught you then. So all I'm doing now is actually just setting up some quick 15 minute webinars, showing you why (people in their industry) are loving (my product).

    Do you have your calendar open in front of you? I usually schedule these on Tuesdays and Thursdays, which one works better for you?"

    Seem simple? That's because it is. I've helped build countless successful sales teams over the years with this script and some training.

    Yes, outbound sales can be difficult, especially if you've never done it before. But if done right, your business can be set up for tremendous success.

    Remember that cold calling is always a work in progress, and you should constantly experiment with different hooks, pitches, and questions.

    Shameless self promotion: if you'd like to learn more about outbound sales, or are interested in my upcoming online sales course for cold calling, then subscribe and join the newsletter (www.sellsomemore.com)!

    -Mark

    submitted by /u/Techn1que
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    Considering streaming sales prospecting live.

    Posted: 23 Feb 2018 12:10 PM PST

    Anybody interested in participating via periscope? If you have a web design operation you're trying to get off the ground I want to help you sell more and better monetize your time.

    submitted by /u/webstartupguy
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    Best way to use Facebook ads? How much to spend? What to promote?

    Posted: 23 Feb 2018 07:24 AM PST

    This is the site [foreverfirstclass](foreverfirstclass.com) already sells by a fair amount but feel it can improve a lot more

    submitted by /u/firstclasshustle
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    Bookkeeping Business

    Posted: 23 Feb 2018 11:08 AM PST

    Hey Entrepreneurs,

    I'm curious if anyone has insight into getting started with some bookkeeping clients as a side income and a way to get involved with local businesses. I have a few things I'm researching but I would like to hear this subs opinion on the topic.

    Do you have any stories you are willing to share about how you got started? What are your strategies to find new clients?

    Do you do remote bookkeeping? What sort of file sharing tools do you use?

    Can you tell me a bit about what a typical day of bookkeeping looks like for you?

    For the entrepreneurs reading who have someone else keep the books for them, what is that experience like?

    If anyone would like to reach out to me I'm an accounting grad willing to volunteer some time to gain experience and help your business.

    submitted by /u/wellzey
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    Anyone have a software similar to MailChimp? Looking to give back.

    Posted: 23 Feb 2018 07:22 AM PST

    My company is looking to start using mail chimp, but I want to use a software that is run by a fellow redditor. If you run a similar service, please reach out to me!

    submitted by /u/ExpertBirdLawLawyer
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    What if I don’t want to grow my business?

    Posted: 23 Feb 2018 10:39 AM PST

    I design and hand screenprint some shirts. It's a small little one person cottage industry operation but it's doing well. I'm hitting this point where I'm really busy and any more work would require a big change. Like hiring at least one employee, lease a small industrial space...

    And i would prefer not to. I enjoy the work and it brings me enough money to live on and save some.

    So one option is to turn down new clientele. But my present lineup of wholesale buyers are increasing their purchases with me as it is.

    Are there some principles on how to operate at a flat, no growth rate without coming off weird or negative? Methods to cool growth?

    submitted by /u/dbx99
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    I need your help. Does my side-project sucks?

    Posted: 23 Feb 2018 10:26 AM PST

    Hey /r/Entrepreneur! Its Rich Clominson, from Failory, here again.

    Today I was about to share an interview I published yesterday, but I decided not to do it. I need your help.

     

    During the last days, I have been wondering whether I should continue sharing my interviews with failed startups on this subreddit, or if I should find another place. I am constantly checking /r/Entrepreneur, so I know that people are quite annoyed with click baits, shit content and with those articles that promise you to become rich in a few hours. In fact, I am also not really pleased to read those type of posts.

    In the last weeks, my feelings and hopes with my project have been the most similar to a rollercoaster. Sometimes, I am completely inspired to keep improving Failory and think I am doing an awesome work. Some others (the majority of the time), I think Failory sucks and that I should shut it down to move into another project.

    Metrics and data tell me to keep working on Failory. But some internet users insist on me that Failory sucks and that I should close it.

    I personally like the interviews I publish and find them really useful. I have always thought that you can learn much more from mistakes and failures than from successes. But when I happily share an interview I have just published, thinking it is really great content and hoping people will learn at least something, some haters destroy my moment and make me think whether I should continue my way.

    After a few days, I gather some courage and publish a new interview, and the cycle begins all again. But today I decided I won't promote on this subreddit the interview I published yesterday.

    I don't know why /r/Entrepreneur doesn't enjoy Failory interviews. They luckily receive a few upvotes and one or two comments. So, here is where I need your help, and would really appreciate if you could give me some opinions. What do you think is happening with my interviews?

     

    1) They completely suck. You cant learn anything with them. In this case, I would really appreciate if you could tell me how to improve them and some weak points you have noticed.

     

    2) Entrepreneurs on this subreddit don't care about learning from failures, so it is just as simple as stop promoting the interviews here.

     

    Your opinion can help me a lot. So, it would be awesome if you could take a few minutes to tell me what do you think.

    Btw, sorry if my English is not so good. I am from Argentina :-)

    submitted by /u/richclominson
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    Need Help Regarding Product Certification

    Posted: 23 Feb 2018 10:18 AM PST

    I am selling a product on Amazon, but the manufacturer has informed me that the product doesn't have CE certification. It is a toy, but not a traditional toy. Would it be mandatory to have this. Please message me if you know anything about this kind of stuff.

    Based in UK. Thanks.

    submitted by /u/LetsGoRollins
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    Barber shop opening

    Posted: 23 Feb 2018 10:15 AM PST

    Hi guys. I'm from Monterrey, México, sorry but my english is not so good. I want to start my first own business in my city i want to know (from where you living) I would like to know for you what is the most important point when opening a barber shop, what is it that gives value to the business

    submitted by /u/Danieel09
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    Beard care Startup query

    Posted: 23 Feb 2018 10:10 AM PST

    Hi folks,

    I've recently taken the plunge and have started my own business, making hand crafted beard oils and beard balms. Obviously I think it's the bees knees but I would like to test the markets reaction.

    What's the best way to go about testing market demand for this kind of product? I'm thinking about posting it on Etsy, as its a market place for craft goods.

    At this stage of the business I'm looking for customer feedback so that I can tweak ingredients, price or packaging if needs be. I don't want to spend a fortune on stock and inventory if its simply not in demand.

    Thanks in advance for any sincere advice you might have!!!

    submitted by /u/Windowbuddy1
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    Who has an awesome deck designer?

    Posted: 23 Feb 2018 10:09 AM PST

    Looking for one to help with a pitch deck. Not going to embarass you by lowballing them.

    submitted by /u/escape_grind43
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