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    Friday, January 5, 2018

    Accomplishments and Lesson Learned Friday! - (January 05, 2018) Entrepreneur

    Accomplishments and Lesson Learned Friday! - (January 05, 2018) Entrepreneur


    Accomplishments and Lesson Learned Friday! - (January 05, 2018)

    Posted: 05 Jan 2018 05:07 AM PST

    Please use this thread to share any accomplishment you care to gloat about, and some lessons learned.

    This is a weekly thread to encourage new members to participate, and post their accomplishments, as well as give the veterans an opportunity to inspire the up-and-comers.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    TIL Bob Ross was never paid for his show on PBS. He was basically a content marketer.

    Posted: 05 Jan 2018 08:19 AM PST

    I read this in the book Unbranding. The relevant part:

    "Bob Ross, beloved, afro-rockin', godfather of painting instructions and happy accidents, was never paid a nickel for his legendary show. He did each and every one for free. The show was created to promote his company's painting supplies."

    Made me realize what level of work / detail / value I need to put into my own content marketing. Anyway, thought it was interesting.

    submitted by /u/drewtarvin
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    There's a real need for an entrepreneurial subreddit where internet/code/apps/SEO/datascience-kinda stuff is banned and the focus is on hard-core, real-world entrepreneurial stuff instead of virtual/internet stuff

    Posted: 04 Jan 2018 07:08 PM PST

    The fourth chapter of my guide series on Google AdWords – Optimizing your Ads in AdWords

    Posted: 05 Jan 2018 08:24 AM PST

    Hey guys, this is the next chapter of my guides on Google Adwords. Some, or most, of you may already know this and if you do then this is not for you, but for those that are just getting started with Google AdWords or are looking to improve upon your Ads here are some pointers on how to do so.

    Obviously, any marketing campaign should be focused on its ROI. What dollar value is attached to each purchase, sign-up, website visit, and lead? If you're seeing a high click-through-rate, but a low conversion rate or high CPA, then it's time to revisit your ads and landing pages.

    Let's start by digging into the content of your ads. Do you feel that the copy in your ads and your ad variation are the best possible to achieve conversions?

    Specificity and Variety

    Make your ad copy specific to your customer's needs and the intent behind their search queries. You achieve this by writing concise language and having good ad variation. Your shoe store should have separate ads for high-heels, sneakers, work boots, etc. Your horse selling website should have ad variation for each breed of horse you have.

    Types of Keyword Matches

    • Broad Match - The default match setting. Can achieve more impressions, but must be used correctly to not have false leads clicking your ad and digging into your budget.
    • Phrase Match - Ads show when your keyword matches a phrase or variation of that phrase. More targeted than broad match, and less strict than exact.
    • Exact Match - Ads show when your keywords match an exact phrase or very close variation. Far fewer impressions, but probably a higher click-through rate.
    • Negative Match - Exclude search terms that will show ads to irrelevant leads. Making a good viral landing page is hard to do, but the purpose is to get consumers to share it amongst themselves. It better be hilarious, unique, or have an emotional hook.

    Understanding long-tail keyword targeting is important. A search engine user often knows what they want to buy and will use a specific phrase to get it. Anticipating these phrases will increase ad success. Even though you may catch the occasional person who queries "buy horses online", you should not rely solely on broad match. Be specific, not generic.

    Ad Extensions

    AdWords gives you the opportunity to add more information to your ads with extensions. These are very important for people with product variation or features that need to be highlighted. With extensions, add more detailed descriptions, links, phone numbers, location, promotions, etc.

    AdWords gives you the opportunity to add more information to your ads with extensions. These are very important for people with product variation or features that need to be highlighted. With extensions, add more detailed descriptions, links, phone numbers, location, promotions, etc.

    For the sake of your Quality Score, extensions should still be relevant to your landing page. If your address is in your ad, it should be on your landing page as well.

    Understanding Campaign Display

    Since you've studied your target audience extensively, you might have a good idea of the following: • What type of device your leads are searching on • Time of day of search • What geographical regions need to be marketed to

    With AdWords, you can limit who sees your ad by these variables. Understanding who your target audience is and how they search is key to a high CTR and conversion.

    Two Major Rules to Remember

    1. Create one ad per landing page. You'll be able to understand exactly how each ad is affecting your landing page conversion. You can be more specific in copy to match the ad and copy almost verbatim.

    2. Match Ad Copy with Landing Page Copy We've said this before, but now, we're calling it a rule. Your ad is the opening of a conversation; don't mislead a potential customer by having an ad that's not related to your landing page. Have your landing page fulfill any expectations or promises you make in the ad.

    It's all about congruency. Lack of congruence in marketing will cause confusion and add friction to achieving conversation.

    This is the fourth chapter in my series of guides on Google Adwords. Each chapter builds upon the previous chapters and becomes more advanced. If you are interested in learning more, you can check you this chapter on Optimizing Your Ads in AdWords and sign-up for the email list to get early access to the next chapter and the next e-book ;)

    submitted by /u/hunterbrennick
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    I need a software to play music videos in my restaraunt, what are some good options?

    Posted: 05 Jan 2018 12:07 PM PST

    I don't want to spend much time researching music for playlists either, I'd prefer to be able just put something on that will work for my demographic. Should I just use youtube music playlists or would something like controlplay be better? Is a software like controlplay good?

    Thanks!

    (not sure if this is really the right subreddit for this but I wasn't sure where else to ask)

    submitted by /u/imperfectluckk
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    I’ve co-founded multiple successful startup ventures & used strategic partnerships to help fuel the latest to sustained triple digit growth YOY for the past 4 years. AMA!

    Posted: 05 Jan 2018 08:46 AM PST

    Hello Redditers! My name is Josh Hubberman and I'm the CEO and co-founder of FoxTales. We're a visual experience platform that helps marketers engage with consumers in the physical-meets-digital space, helping them build long term relationships by creating campaign worthy shareable moments.

     

    Proof: Twitter

     

    EDIT: Thanks again for all of your thoughtful questions, it's always inspiring to talk biz with other like-minded folks who like to paint outside the lines. I'm signing off for now, but I'll keep checking back if you have more questions. Also…if you happen to be at CES next week, feel free to stop by and experience our platform in person. We created a crazy "face-painting in the dark" experience and will be showing it off in the Canon booth (#16206 in Central Hall). I would love to meet you in person so feel free to drop by and chat!

     

    We've grown FoxTales from $20k to $2.9M in revenue in 5 years with a word-of-mouth driven sales approach, fueled by amazing clients such as Nike, Facebook, Disney, The NFL and CNN along with strategic partnerships with Canon and Microsoft.

     

    As an entrepreneur, the story is much richer than that and filled with fires, landmines, skydiving with no parachute, etc. My business partner and I cut our teeth playing in a band together and using (hacking) social media marketing (it didn't exist as a thing yet, but Myspace did) to take the band from playing in front of 50 people in Central NY to a small record deal and opening for some of our favorite bands at large fests. To gain visibility I cold-called the CEO of a national retailer (I was a part-time assistant manager) to pitch her on doing a branded music tour and to my surprise she not only said yes, but had me build the tour which allowed me to place our band in the windows of 650+ retail doors.

     

    When our record deal didn't pan out the way we hoped, I went back to that same retailer and built out a lifestyle/experiential music marketing program from the ground up and, after discovering the downside of working for a large corporation, called my business partner up and left to start a boutique music marketing agency focused on helping brands wield the emotional power of music. We quickly grew that business but after an amazing first year, we found ourselves in year two with one retainer client who decided to utilize a major campaign pitch of ours without paying us. So we did what entrepreneurs do and pivoted.

     

    The good news is that we had seen the emergence of experiential marketing and understood the value of social advocacy and user generated content opening doors to branded conversation. We hated everything else in the "photo marketing" space at the time, so we decided to build our own prototype to service a music tour we had planned. And luckily we did because that prototype became the foundation for FoxTales!

     

    Over the past 5 years we've been able to parlay our understanding of client-side marketing needs with our creative chops and vision for our space to create valuable strategic partnerships that have given us resources to develop new tech, made key biz dev introductions and given us credibility and competitive advantages to carve out an ownable market position.

     

    Feel free to AMA about starting a company, building and wielding strategic partnerships, and everything in between. I'll be answering questions for the next hour, but if the conversation is still moving maybe we can talk shop a bit longer!

    submitted by /u/joshhubberman
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    I am a Registered Patent Agent, AMA!

    Posted: 05 Jan 2018 11:00 AM PST

    Hi, I am Charles, a registered patent agent with a small patent firm, GFD Patents, LLC. I am here to answer your questions about the advantages of patenting for entrepreneurs, as well as what to expect from the patenting process, and working in a small patent firm working to expand. Please note that, while my answers are broadly applicable in any contracting states of the Patent Cooperation Treaty, specifics may vary outside of the United States. I will be posting a few answers to generic questions in the comments below. AMA.

    submitted by /u/CFCrispyBacon
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    Product takes 20 days to make, 20 days to ship. How do I sell it now with those conditions?

    Posted: 05 Jan 2018 10:31 AM PST

    What works best? (please real world experience). Presales and being honest about it, or have it for sale and list 30 day shipping, or something else? Product definitely depends on number pre sold, because if less than 50 ordered at $49 each, we won't be able to pay for manufactoring.

    submitted by /u/BloodMossHunter
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    Learn Android Development For Free !!

    Posted: 05 Jan 2018 12:00 PM PST

    Hi guys,

    Sorry the click bait title, wasn't able to think about anything better to put there.

    A while ago I was just a guy with ideas but couldn't make them come true because I didn't have the knowledge and didn't have the money to pay someone to develop. So I decided I would learn how to code and build things by myself.

    I did and recently got a full time job as mobile software engineer.

    It was amazing to get the job but now I won't have time to work on my personal projects as I had before and it would take a long time to finish them by myself on my spare time.

    So I realize it would be better to help people teaching them how to code and in exchange they would help me with my project than let my projects die.

    So here's the deal. I will teach you how to code and when you have enough knowledge you will work with me on my personal projects, acquiring more experience with real world problems and helping me, "repaying the favor" at the same time.

    Who is a good fit in this project:

    • You don't need any programming experience. If you have some is good but not required.

    • Someone that has at least 3 hours available daily to dedicate to our project

    • English as native language or someone that can understand and speak 100%.

    • Decent communication accessories. Headphones and independent mic is the minimum.

    • Someone that really want to learn and don't want to go to college or go through a hustle that is learn by yourself

    • Someone that don't give up easily.

    What you will learn:

    • Java/Kotlin
    • Android Framework
    • Debugging
    • Mathematics
    • Logical thinking
    • Firebase
    • Algorithms
    • Data structure

    That's the surface and the main subjects I will teach. My focus here is to create good developers as fast as possible, going through only things that we will use often.

    I will teach you how to learn by yourself and the most important things to work on real world environment. That means I will focus more on practical things than theories. That's bad and good at same time. It will have plenty theoretical subjects that I won't go deep but is extremely important but I won't go over it because it would take too long and that won't be my focus.

    If you are interested just pm with your skype ID and telling me a little about you and why you want to start learning this. Make sure you meet the simple "requirement" I asked above.

    Thank you. Have a great day.

    submitted by /u/ricpconsulting
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    What’s the best freebie you’ve ever thrown in for an order for a customer or received as a customer?

    Posted: 05 Jan 2018 08:13 AM PST

    I'll be launching my online store this weekend and will have a brick and mortar for my business within 6 months.

    For online orders I want to give away something free with the branding that's actually useful that a customer won't throw out.

    What's the best freebie you've ever given away or gotten?

    submitted by /u/daspenz
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    Growing a (niche) Bicycle Company, Go it alone or seek investment?

    Posted: 05 Jan 2018 09:36 AM PST

    I'm a bit of a lurker here, chippin in here and there.

    Background. Had an idea with a friend (Jan 17), we got some prototypes made in the UK (we are UK based), they went down pretty well we started onshore and offshore small scale production, getting a loyal base of customes and doing pretty well with bike testers, our abrasive, loud and constant social media has given a great platform to the brand (love it hate it they speak about it), we've been featured in nearly every major magazine and blog (Red Bull called us #2 most desirable product for 2018 NSMB pretty much said the same). Our frames are now respected, the brand is established, in fact we have a clothing company selling branded cycling clothes and they are growing and heading to the moon (up to 600 orders a month).

    I feel we are at a tipping point. We can continue on at 10/20 frames a month or we can grow the brand with investment. The step up in manufacturing and distribution is a big one. My weakness is massive, I'm no good with adult stuff, you know, finance, staff, accounting, logistics. I can manufacture high quality OTIF products as long as the volumes are low but its not going to be a that lucrative. Also I dont want to fall on my face when the initial hype falls away.

    Most cycle companies mass produce offshore, the quality is high, the cost is vastly lower (so bigger margins and lower RRP) But the barrier to entry is financially high.

    Feel like we've completed level one, now where to go? Do we seek investment, get a business loan? Just keep on?

    submitted by /u/blaqmass
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    I am resigning from my job today. New beginnings ahead!

    Posted: 05 Jan 2018 08:55 AM PST

    If I stay at my job I failed. If I go out and try to do something creative I may fail. Thus, I am quiting my job and starting (re-starting) a business. I've already failed, by working a job that doesn't use my abilities to their fullest ... thus, "maybe fail" is better than presently failed, right?

    Kind of crazy to quit a job without another one lined up, eh?

    Would appreciate good stories or commonalities?

    submitted by /u/Egoash
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    I'm a Junior iOS Developer and I'd like to prototype your idea for you!

    Posted: 05 Jan 2018 10:00 AM PST

    Hi /r/entrepreneur! I'm an aspiring iOS Developer currently seeking out Junior positions in my locale. These days I'm building my portfolio with projects and such to show to future employers. Recently I got back from a hackathon and offered to prototype a team's app together and figured I'd loan out my services further to this sub!

    If you'd like a small-medium prototype of your app or a feature built into it, I'd be interested in helping you out! PM me if you're interested!

    submitted by /u/chromebaruma
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    Looking for an sales platform like Tilt where you can set a order limit that must be met before people get charged. Help

    Posted: 05 Jan 2018 01:42 PM PST

    Does anyone know of a website that can do this, I'm looking for a website that can gather funds but say I'm trying to sell clothing, unless 100 or 150 units get bought the order will not happen, so the first 100-150 people put in their credit card info but they will not be charged unless the limit is hit.

    I run a IG beach lifestyle page with over 12,000 followers and I am dropping a clothing line soon, but I would like to do this risk free where I do not have to buy any product before hand. Tilt did this but it was bought and shut down a year ago.

    Thanks

    submitted by /u/Strivebetter
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    Granting a US work visa as a new company - good idea?

    Posted: 05 Jan 2018 09:52 AM PST

    I have an acquaintance in another country who wants me to help him get a work visa. I am a 1 year old S-Corp based in California and I'm currently the sole employee (also Founder/CEO). What are some things I should consider or watch out for as I look further into this? Since I'm new and can't offer him consistent compensation (commission only on sales starting out), are there some ways to keep him loyal to my new company and the arrangement legit in the eyes of the US authorities ?

    submitted by /u/jitsbay
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    Kitchen Rent

    Posted: 05 Jan 2018 09:52 AM PST

    I have a small kitchen I rent out in my store where I sell gas and drinks. It's a gas top Grill, commercial 'fridge, freezer, two burner, cold server display table, couple other misc. things. He pays the propane bill. I'm getting 10% of his gross - what's the normal rate? All sales run through my register. I feel I'm getting taken advantage of or we set the deal to sweet to get started - but I'm not sure. my electric bill increased about $400/mo with the hot grill and hood going. (This is my first year in retail, I'm new at this and this location. This is the first time the grill has ever been active in this location. ) I was ok while we/he was just getting started but now it's catching on. - He's also totally missing the breakfast crowd and revenue which would be important to me to sell drinks. I'm getting 10% of his gross, I'm wondering what the industry normal rate works out to be. Thanks!

    submitted by /u/elf25
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    Does Facebook start mandatory charging after a certain amount of page likes?

    Posted: 05 Jan 2018 09:44 AM PST

    I was told once that someone hit 60,000 page likes and Facebook started charging them because they must be profiting some how.

    I was building my audience at the time and stopped at 59,000 because my day job is to demanding to get my ducks in a row to make my Web page and I didn't want to be charged when I wasn't making anything myself. So now I'm over 60,000 and nothing has happened.

    Can anyone shed light on this? Is there any truth to this rumour?

    submitted by /u/topknotts
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    Can we compete with Amazon?

    Posted: 05 Jan 2018 09:43 AM PST

    https://www.localsdeliver.com/ please leave your feedback

    submitted by /u/zslava88
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    4 months ago I posted about my success starting a Mobile Notary Business. A lot of people asked for advice in starting. I created a video to help.

    Posted: 05 Jan 2018 12:45 PM PST

    link to previous post

    How to start your own notary business

    This is basically how you get started in building the infrastructure of your small business. I went ahead and posted the National Notary webpage for each state so if you'd like to see about starting your own small business you can.

    It has given me a lot of freedom. Since my last post I've almost succeeded in making more money through my notary business than my 9-5. If you have any questions, feel free to reach out. I'm not going to ask anyone to subscribe. My channel is garbage, this is my first ever video. Let me know if you like it though.

    -2Meows

    submitted by /u/twomeows
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    To anyone who just wanna work on a idea/business (I'm in Shanghai)

    Posted: 05 Jan 2018 02:54 AM PST

    I'm currently working/studying in Shanghai and is looking for people who are passionate in business/entrepreneurship! I have experience in wordpress, graphic design, social media marketing!

    Most of all, I'm here to learn. Let me know if any of you guys here wanna do something interesting.

    PS: If any of you guys wanna know more about China, Shanghai specifically do PM me!

    submitted by /u/chewchun
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    What Package(s) Are you Using for your SaaS Company for Recurring Billing?

    Posted: 05 Jan 2018 08:51 AM PST

    Stripe, QuickBooks Online, Zoho all have packages. But, I could use PayPal Payments Pro + Recurring Billing and integrate into my package more directly.

    What are you guys using and what do you love / hate about it?

    submitted by /u/meshtron
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    What is something I could be doing right now or in my down time to help my online business?

    Posted: 05 Jan 2018 12:17 PM PST

    As the title states I'm transitioning from just being a blog to an online store and I'd like to know what are some little things I could do in my 10-15 minute chunks of downtime throughout the day that would be able to help me drive sales and build community. Thanks in advance!

    Edit: Was asked to link site. suspensionspot.com is the site. We started as just a online blog covering automotive suspension and a lot of people asked us when we were going to start selling parts so I contacted some manufacturers and put together a store so we're kind of transitioning from more blog focused to more of an effort in driving sales. Our niche is specifically automotive suspension for both performance and show cars.

    submitted by /u/wittysexyusername
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    1Word1Site.com is aiming to be the global registry for 1 Word Branding.

    Posted: 05 Jan 2018 11:45 AM PST

    1) What is your product or service? 1 Word, 1 Site! is the antithesis of Google. Instead of returning millions of sites, it's designed to return just 1. Instead of crawling the web, people will need to submit entries to be listed under their favorite words. Just like the good old days. But no, seriously. I made this site aiming to be a registry for "word-to-brand" associations. Lord Maurice Saatchi championed the concept of 1 Word Branding, the idea that brands should aim to be strongly associated with 1 word in the minds of consumers, like how Google is identified with "search", Disney is identified with "magic", you get the drift. This site is aiming to be a global registry of that. The site's about page, 1Word1Site.com/b , has a short video explaining more.

    2) What motivated you to start a business? This started as a personal research project. I was looking for a lengthy list of what brands were associated with which words, but couldn't find any. I decided to crowdsource it by creating this site. Someday maybe I'll publish the list as a "dictionary", listing each company that chose to be associated with each word.

    3) How long have you been working on your startup? I got the idea a couple of months ago.

    4) What is your 6 month, 1 year, and 5 year plan? I don't have fixed schedules as such, but my near terms plans are to get word out about my site, and to partner with SEO and web development companies to help sell the registry's paid service.

    5) What have been your most memorable positive and negative experiences? Positive: It's been fun building and setting the whole thing up from scratch. I'm a developer (with a 9-to-5 job) and have never tried selling my own product before. Negative: Promoting a new product as a solo founder without any promotional platform or decent budget is HARD.

    6) If you could travel back in time, what advice would you give yourself now? Buy lots of Bitcoins to raise funds. Ha!

    submitted by /u/dynatica
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    How could generating these indoor 3D maps add real value to an industry/business?

    Posted: 05 Jan 2018 11:45 AM PST

    We can automatically generate good lookin', interactive, indoor 3D maps, but we're having trouble coming up with situations/business ideas where this would solve a real need and isn't a "soft" use case. Have any ideas? We're completely open ears/eyes.

    Clip of map in action

    Details:

    • Input is GeoJSON derived from CAD files

    • Could theoretically build anything on top of it with an SDK and APIs that enable customization

    • We've tested the use case of visitor wayfinding (mobile, web, kiosk, etc.), but we consider those soft use cases (as do the locations), and not necessary to the experience of those places

    submitted by /u/3Dmapcreator
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    How to start your business even if your monthly income is small by ThankGod Oguche.

    Posted: 05 Jan 2018 05:33 AM PST

    One of the major problem in starting a business is capital.

    This has held a lot of ideas and businesses down.

    The Strategy shared in this post where few things i observed to start my business.

    I was not aware of what i was doing then.

    I was only driven by the passion and zeal to succeed.

    You don't necessary need all the capital now to actualize that idea in your head.

    All you need is a little patient doing this.. If you have little job that is fetching you money, then this will work fine.

    1. Know what your intended business entails:

    Capital should not be the first consideration when you want to start any business.

    The first task is to make finding.

    Identify your niche.

    Make sure that the business will be profitable.

    Then inquire about the things you may likely need to run the business.

    It may be tools, materials or training to get the basic skill.

    You can make this inquiry using google, but i suggest you approach authority in your niche.

    2. Arrange your findings into steps:

    When you arrange your findings into task to achieve, your business idea become easy to actualize.

    let assume you need certain tools and training.

    pick your pen and write every tools required. If it will require some training include that too.

    Make sure you list these things with their cost and the total estimate.

    The money seem so big right?

    Don't worry!

    The next step is to split the acquisition of those tools, and training, what ever its for you into the different month.

    You can use the first month in acquiring tools.

    The next in acquiring training.

    And the rest of the month in lunching out.

    How do you get the money?

    By saving out of that little income of yours,

    Your income may not be enough to purchase what you need monthly,then, you can save for three month and get first set of what you want, another three month to get the next... and so on.

    When you categorize your tasks like that , you will gradually get your business off the ground.

    3. Be creative:

    Instead of saving for a long time you may chose to do this.

    Every body started with a side hustle.

    That thing that is fetching you money currently may not necessary be the thing you want to do.

    In fact, its not.

    Yes i know, if its really what you want, you won't be reading this.

    The job you are doing is called ''side hustle'', i think i first heard that from John Obidi's post.

    Get creative at that job. I know its not something you love that much but get creative at it.

    Think of ways you can make more money from it.

    If you are able to come up with ways to make more money from your current job,

    You may not need to wait for a long time to start that business you so desire.

    4. Just start.

    Some of you already have what it takes to start.

    You might be waiting for a perfect tools, material and place.

    Just start.

    The materials might be cruel today but if you start and continue giving value with cruel tools better ones we naturally locate you.

    5. You will need a great deal of patience:

    Another thing is patience, not everybody can take the pain to start gradually because we all want it fast.

    You will need to endure, as genuine growth is most of the time slow.

    Again, you will deprive yourself of a little gratification to achieve this, so a lot of patience and endurance is involved.

    If you split your business requirement into task and achieve each task every month, in no time your business will be up and running.

    Do you have other ideas on how to start business on little income? kindly share it with us in the comment box below.

    I apologize for the bad formatting.

    submitted by /u/winner_godson
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