Is going completely product-led growth (PLG) the right GTM motion for you? For us, it wasn't. Entrepreneur |
- Is going completely product-led growth (PLG) the right GTM motion for you? For us, it wasn't.
- Why do most of the world's wealthiest individuals lack social media presence?
- Can a non-US resident open up a business in the USA?
- On the verge of my business becoming very successful. Ran into an issue I don't know how to solve. Friends.
- Why do only a few people become really successful although many more are equally intelligent?
- Unpopular Opinion:
- What is your dream in life? Are you currently living it?
- What I learned from reaching every single Pinterest user in the US just for fun
- Should I focus on my business while slowly chipping away at school or..? In a bit of a dilemma.
- Has anyone started a custom PC business in the last 5 years and had success?
- Marketing for a General Contracting Business
- Anyone considered owning an assisted living or retirement facility?
- Professional Services/Agencies: What's your toolbox?
- Upwork alternative for letting a freelancer log hours + auto-pay them?
- Need Some Tips/Hints/Guidelines On Improving Data Tracking & Drawing Conclusions
- YouBar equivalent in Europe?
- One Year in as Analyst - Rough Path to Start a Successful CyberSecurity Company?
- Issue with landlord over lost revenue from a storm
- Everyone, PAY who you owe: The sad (but hilarious) story of Kimberly Bosso.
- How do you prospect for customers?
- How do I choose what business to start? Do I need to search for a Co-Founder?
- The value of proper product pricing
| Is going completely product-led growth (PLG) the right GTM motion for you? For us, it wasn't. Posted: 29 Oct 2021 06:21 AM PDT If you are the founder of a SaaS startup or working at one, one of the biggest challenges is choosing the right go-to-market (GTM) motion. We have a fairly clear idea about when to consider an IPO that is far down the lane (typically when companies cross the $100m ARR mark). Yet astonishingly, we don't have much clarity on how to choose the the GTM motion in the now, that might one day get us to the IPO stage. But to be fair, it's not an easy decision, given the amount of noise around each GTM motion, such as product-led growth (PLG), sales-led, marketing-led, founder-led, and more. If you go by the debates on each of the above GTM motions on social media—the polarized discussions confuse you even more. Over the last couple of years, product-led growth has been getting a lot of attention—to the extent that PLG's original concept is now mutating into interesting other ideas like product-led onboarding, product-led storytelling, product-led flywheel, and whatnot. For product-based startups, it can be tempting to fall for the lure because PLG is often propagated as a strategy that frees you from the dependency on sales and marketing—therefore, cutting cost and automating the customer journey for the most part. Hand over heart, in our early days, we at Avoma were tempted to go 100% PLG. But after a ton of debates internally and having understood what our customers appreciated with us—we realized that going completely product-led isn't the direction we should be taking. We considered the following factors:
Here's how we arrived at our Product-led but Sales-assisted model --> https://www.avoma.com/blog/plg-salesled-gtm-motion Hope it helps you. Looking forward to hear about your GTM motion, and why you chose your model. [link] [comments]  |
| Why do most of the world's wealthiest individuals lack social media presence? Posted: 29 Oct 2021 09:08 AM PDT It might be a dumb question but I've always wondered why; how do they network with other "wealthy" people? They might have an Instagram but they're barely active. Sorry for the grammar, English isn't my primary language [link] [comments]  |
| Can a non-US resident open up a business in the USA? Posted: 29 Oct 2021 08:09 AM PDT Hi there! I'm writing here because I'm interested in opening a business in the US. I came up with this idea a while ago and wanted to open it in my home country. But, due to the declining economy and other factors, I've concluded that only the US market is suitable and can offer me many opportunities. But, as you've probably got it already, I don't have a US nationality. I just have a student visa. I wonder if it's possible to register a company without having US citizenship? Basically, I'm a robotic engineering student and recently came up with one device idea. Obviously, I'm not gonna disguise all the details. But in my opinion, with my invention, the construction works can become way more efficient. So, I was thinking of registering my product and even registering a brand name in the US. I just dunno if it's possible to do it, if I'm just a student here, and even have a limit on allowed working hours. Besides, I've been trying to answer myself and found a couple of useful sites. It says that it is possible to register a company even if you gonna operate from another country. Still, in certain states, only a US resident can register a company on your behalf. But he also becomes one of the shareholders of your business. Also, during my research, I found one organization that assisted during the incorporation in Delaware. I wonder how many organizations like this are across the US? I live a bit far away from Delaware. Besides, this company has placed its price-list. Is it possible that they might charge you extra? As you know, my budget is a bit limited, and I basically live here on my dad's money. So, opening even a small business in the US might cost me a fortune. Especially considering that I cannot apply for a business loan. The only way to fund my idea is to find some investors and provide them with a detailed business plan. So, thank you for your time reading all this. I hope that you can give me some suggestions. [link] [comments]  |
| Posted: 28 Oct 2021 11:45 PM PDT This is a problem I never knew I would encounter in life, and I don't know where to seek this advice. I really can't ask anyone in my life, because they're part of the issue. Earlier this year I started my own business, and now the fruits of my labor are starting to pay off. Very rapidly I'm coming into money I've never had before. The problem? My friends around me don't have money. I've had the same group of friends for about 10 years now. One friend in particular is very poor. He manages his money well but doesn't have much drive to work so he hasn't done anything in 10 years, so he lives mostly paycheck to paycheck. With my life style about to change. Wanting to travel, better car, new stuff in my house, etc. How do I maintain this friendship? I value his friendship, but I don't know how to maintain it when there's a vast difference in our lives now. For me I feel there's an obligation to just give him money since I have more then enough for myself, but that seems like a slippery slope to me, and something I don't feel comfortable with. I can't invite him to join this venture with me because it's a 2 person operation already filled with another. Does anyone on here who have started a successful opportunity that changed their lives suddenly have a perspective on dealing with friends? [link] [comments]  |
| Why do only a few people become really successful although many more are equally intelligent? Posted: 29 Oct 2021 01:59 AM PDT I have observed few people become really successful although many more are equally intelligent. I am trying to solve this but did not help. [link] [comments]  |
| Posted: 28 Oct 2021 03:26 PM PDT Unpopular Opinion: some $16 books will teach you more than some coaching programs that cost $10,000. [link] [comments]  |
| What is your dream in life? Are you currently living it? Posted: 29 Oct 2021 12:59 PM PDT |
| What I learned from reaching every single Pinterest user in the US just for fun Posted: 29 Oct 2021 01:09 AM PDT A while ago, I've decided to run an experiment on Pinterest and drive as much traffic as possible to my pins, demonstrating that having a huge audience doesn't always translate into sales or clicks to my website. In 10 months, we've grown our Pinterest account from 0 to over 893,000 engaged audience and 16M impressions. To date, we're sitting at 9M engaged audience and 268M impressions. Here are some insights:
If you want to promote your content online and build an audience, you usually need to do two things:
Through our Pinterest case study, we discovered that this is not enough. We proved that while volume drives engagement and a robust audience, it is not everything when it comes to generating actual results that drive business growth. The third ingredient that was missing was targeted content that was actually helping people and was relevant to our promotional materials.
For the purpose of our Pinterest case study, we wanted to choose a platform with an already existing community where we could grow our audience and see if it was enough to generate interest. A Google search for "pinterest for interior design" generated results for blog posts outlining the benefits of using Pinterest for interior designers. Know and research where your audience already hangs out.
If you want to build a successful readers base, then having conversations with your audience should be one of the goals. Engaging your followers will make them feel like they are part of something bigger. They will feel like they are part of the brand's success since they are helping you grow by giving their advice or sharing your content. By engaging in these conversations you will get more feedback on what your target audience wants and you can tweak your strategy according to that.
Our two main strategies consisted of SEO and heavy automation. I'm breaking down the detailed process in this case study.
For the past 30 days, we generated over 10 million impressions and 501k engagements. However, the click-through rates were low, at around 0.4%. That's because people on Pinterest mostly spend time-saving and looking at pretty pictures. Lessons?
Let me know if you have questions! :) [link] [comments]  |
| Should I focus on my business while slowly chipping away at school or..? In a bit of a dilemma. Posted: 29 Oct 2021 02:02 PM PDT I'll try to keep things short: I started community college about a year and a half ago (at 21 years old). I was there for two semesters. During that time, I started a video production/photography business that primarily consists of working with professionals (think contractors, corporate events, etc). A year later, the business has grown substantially and I'm on track to confidently begin hitting high five-figures/low six-figures income by 2023 (at 23 years old) just through referral business. Here's the question:I took off last semester to focus on the business due to its growth, but now I'm trying to decide if I want to go back to school part-time while working on my business to slowly chip away at getting an IT degree or something of similar value. Would the financial setback of going to community college and then transferring to a UC and getting a bachelors be worth it? Or am I better off just dedicating myself only to my business and going all-in without putting myself in debt? Thank you! [link] [comments]  |
| Has anyone started a custom PC business in the last 5 years and had success? Posted: 29 Oct 2021 01:54 PM PDT As the title says, looking to talk to custom PC shop entrepreneurs and their experiences and what has allowed them to flourish in this market. How did you get clientele while starting up? Are you online only? How much did you spend on marketing and where? Did you start with much inventory? Do you make only to order? If you are hybrid online and brick and mortar, what percentage of business is which? How has the pandemic and supply shortages hurt your business? Do you do other things like repairs or software/virus fixes? If you were to start over in this market what would be your go-to strategy? [link] [comments]  |
| Marketing for a General Contracting Business Posted: 29 Oct 2021 01:53 PM PDT I'm a remodeling carpenter starting my own business. I have a crew and could complete a full gut and rebuild. Any advice on how to market to house flippers? I thought about going to some local meet-ups and handing out business cards. But I'm not sure if that would come off correctly. [link] [comments]  |
| Anyone considered owning an assisted living or retirement facility? Posted: 29 Oct 2021 01:16 PM PDT Throw away account here, I am looking to see if anyone is in the business of owning or working in an assisted living or retirement community large or small. I am looking at the idea of creating a retirement home in a MCOL area. For years I've seen long waiting lists to get into good places and foresee it will be worse as a large percent of the US population is getting to assisted living age. If anyone has any experience either owing, working in, or what not can you chime in? I obviously have a lot more research to do on my own before I make a decision but I felt this might give me some insight. [link] [comments]  |
| Professional Services/Agencies: What's your toolbox? Posted: 29 Oct 2021 12:58 PM PDT Target audience: people working in small agencies managing multiple people and multiple projects. Curious to learn about what tools you're using for scheduling, resource planning and management? [link] [comments]  |
| Upwork alternative for letting a freelancer log hours + auto-pay them? Posted: 29 Oct 2021 03:35 AM PDT Hi, Upwork does this thing where, in an hourly contract with a freelancer, I just let them log hours manually and money gets paid to them weekly. I can put a limit to it But UpWork does more than that, so their fees include all these. Question: Is there any alternative I can use with freelancers to just do this logging → auto payment thing? Maybe issue invoices as well? Point being: I want to avoid the manual effort of PayPal payments or what have you. This gets hard with a mini army of freelancers [link] [comments]  |
| Need Some Tips/Hints/Guidelines On Improving Data Tracking & Drawing Conclusions Posted: 29 Oct 2021 11:03 AM PDT Hi everyone, Background: I am a newer (1 years experience) web developer who has worked mostly with just building websites for people and never has been related to marketing/sales. I landed a job with a CBD startup where I have been building sales funnels and then adding tracking and analytics (in a limited capacity). Our offer is not the typical Shopify-dropship business. We are currently doing custom HTML-CSS-JS websites (none of us like ClickFunnels) and our sales funnel is long-form copy direct-response marketing style. I've been with them for roughly 6 months, but we all are at a point where it is apparent we don't really know the best way to draw conclusions and get good data from our split tests. We are running our offer on the DigiStore platform. The startup is on the verge of drowning and a lot of dollars spent, and I want to be able to turn this thing around, I just need to know what direction to go. I've learned a lot so far, but there are some missing gaps that I need to catch up on. They are also new to this kind of offer. I want them to be able to succeed and for me to get a good boost in my resume/career. Current performance: On email sends we actually do OK, though not profitable, we get roughly 1.0-1.5% conversion rate and $170 AOV. Cold native traffic on Taboola is horrible, like 0.2% conversion and about the same AOV. What I want to know: What tools should I be using to track data? The main things we're having trouble with is why people leave the page at the places they do, why people don't convert on checkout pages, and it is pretty tough to draw conclusions on which of our A/B split tests are doing better. We've tried tools like LuckyOrange (like HotJar, but we're making the jump soon depending on answers), Google Analytics, and Voluum. I've even tried building my own JavaScript pixels that manually count page views, conversions, and split tests (though it only works 2/3's of the time). We don't even know how much traffic we need to run (like unique views) before we can draw a conclusion on what split test is working better or when we have to change out an element, etc., etc. Conclusion: Wondering if there is a funnel expert or (semi-)successful online entrepreneur that could leave a few tools I should give a look or a few pointers/insights on how to get better, more accurate data and draw better conclusions from said data. Maybe even things they wish they knew, or a general guideline before launching an offer and dialing stuff in. Thanks to everyone, and anything helps. [link] [comments]  |
| Posted: 29 Oct 2021 07:09 AM PDT Hello! I'd like to start my own protein bar business and found this amazing site YouBar. Does anyone know if there's anything similar in Europe? Kind regards [link] [comments]  |
| One Year in as Analyst - Rough Path to Start a Successful CyberSecurity Company? Posted: 29 Oct 2021 10:28 AM PDT On the traditional certification path currently. Aim to have experience with all the high-level skills for compliance, IR, etc. About a year in as an analyst. I love my job, it's exciting, but I want accelerated growth. I don't want to cert myself to death. I want to start my own company as soon as I can. No idea as to what would make my org different yet regarding product. I want to disrupt the space and not just be another player, although being another player that can hold its own and be profitable gets the ball rolling. In terms of thought process as to what would make my org different, I try to think about the problems of today, and those of tomorrow, which will need solutions. I know, it's a broad way to put it but I'm looking for direction here as to how you would recommend proceeding career-wise given my current cert path, with the goal being to start a CyberSecurity company. I know that will take funding, and I by no means have large sums of money to invest in creating a new CyberSecurity product. However, I am fortunate enough to know people that do and given the right pitch, would be open such an investment in the future. Thus far, have A+, Network+, Sec+. Expect my next cert Q1 '22 - rather not say name of cert, paranoid my boss is on reddit lol. Rookie certs, I know, but seeking more certs and real-world experience in my day job. Want to do home lab stuff, get decent at something like hack-the-box, etc. Putting in the time - everyday - some days more than others, you know - balancing act. To run a company though, I don't think I would need to be the best CyberSecurity professional. I would look for that talent. However, to have a company that sets itself apart with its product offering, I think the origin boils down to the raw skills needed to develop new solutions to address whatever problem is being tackled, and then putting it to test in the market. Those "raw skills" are why I feel I need to continue getting certs and experience... so I can know and have experience with the problems of today, get insight into what might be around the corner, and have a key hand in developing the new solutions that will set such a company apart. I mean, I have never gone to business school - should read some books on it though - but I think Mark Z for FB as an example. He was key in developing his new product at the start, right? I feel like disruption comes from those that are truly in the space, in the trenches, knowing the real details of what goes in cyber warfare and the flaws of current "solutions". Otherwise, you could just be another CyberSecurity company with another AV for example that probably is decent compared to other AV solutions, given the right product development and investment behind such a venture. Lots of thoughts above, but it's been ruminating in my mind for awhile. Finally took some time to somewhat articulate it better than the constant back and forth in my head. Would appreciate advice from anyone - would love to know what informs your advice as well (i.e. Served X many years as X, etc.) [link] [comments]  |
| Issue with landlord over lost revenue from a storm Posted: 29 Oct 2021 01:20 AM PDT We Own a busy deli in the city , a month ago there was a rain storm and the roof of our building is damaged This caused a lot of water damage from our ceiling . 2 of our menu tvs went out and we were closed for half the day . We thought it was a one time thing and he reimbursed us for the TVs . Recently it rained hard again , this time we were forced to close for a full day and our ceiling was damaged . I told him he should reimburse us for the revenue for that day . Given the fact that he should've gotten the memo the first time and fixed his roof the right way instead of patching it up. Our rent is about 8k a month , we average about 6k a day in revenue I told him we can call it 5k because it was a rainy day . He threatened to sue and shut us down and offered to deduct one days rent for the day we were closed Should we just pay the rent and move on but I don't see how that's fair [link] [comments]  |
| Everyone, PAY who you owe: The sad (but hilarious) story of Kimberly Bosso. Posted: 29 Oct 2021 02:46 AM PDT I was on TikTok last night and I came across this video of a teacher who babysat a CEO's (Kimberly) kid. She was ranting about how Kimberly never paid her and blocked her. Well, it went viral. I haven't laughed this hard probably ever. No, not because she didn't get paid. But because of the frightening power of gen z (and probably some millennials). People—we're talking thousands—RACED to Google and gave her Makeup business some reviews reflecting their "experience" with her service. Here were some of my favorites: "She peed on my face and now I'm lactose intolerant." "She tried to get me to use Mayo as primer." "I asked for a pink eye look so she farted on the brush and gave me literal pinkeye." LMAO how do people come up with these? Others clearly had a male name and pulled random pictures of women with messed up makeup or no eyebrows from the internet and claimed it was done to them. Their lack of subtly just makes it funnier. Anyway, you might think you can get away with avoiding payment to save a couple of bucks. It may not seem like you'll get in trouble, especially with some lone-wolf freelancer or service person. Just like Kimberly thought the poor teacher would be helpless. Well, she was until she wasn't. I believe they're escalating it to court. So if any of you plan on adding to the reviews, do it with care—you could get involved in a defamation suit. Or not. Idk about legal stuff but that seems like something that could happen. Anyway, hope y'all enjoy her reviews as much as I did: [link] [comments]  |
| How do you prospect for customers? Posted: 29 Oct 2021 08:38 AM PDT I am a content marketing manager and freelance copywriter, working for small and medium businesses and entrepreneurs. my big problem is not being able to scale my business... I need tips, please. [link] [comments]  |
| How do I choose what business to start? Do I need to search for a Co-Founder? Posted: 29 Oct 2021 07:57 AM PDT I have a strong background in business through both education and experience. Ive done the research and practiced building processes, managing data, scaling operations, selling, marketing, and raising capital. In summary I feel ready to start something and I'm having trouble choosing something. Some people say to go with your hobbies but I have yet to brainstorm something I can act on yet. Should I be searching for a co founder? Someone who can bring a product or service to market but would struggle in managing a business? For example and engineer, carpenter, or a chef? [link] [comments]  |
| The value of proper product pricing Posted: 29 Oct 2021 07:56 AM PDT Hey r/Entrepreneur, Long time lurker and commenter but I figured I'd finally try to get something answered here. Started my business 4 years ago, the first 2 years being non operational and R&D focused. We create raw material products out of recycled plastics; things like 3D printing filament and materials for Milling/Machining prototypes. I'm a mechanical engineer by trade but wanted to build something I felt proud of that would help while still being practical. Currently we are doing a huge brand renovation including redeveloping our marketing strategy, Rebuilding our website on a different platform from the ground up and getting training in sales techniques to better address our markets needs and find better customer fits for our products. Something that has come up recently (among all of the shortages and other supply chain issues) is the pricing of our products. We have 2 competitors who offer 3 "quality" grades of our prototyping product. We are currently priced around 25-30% cheaper than the lowest "grade" with quality between the 2 higher "grades" and all of our sales and marketing people are saying we need to increase our prices to match at least the lowest grade. I'm worried it would affect our ability to sell the product because it would no longer be the cheapest on the market. We're still probably going to go ahead with a price increase no matter what but I wanted some other opinions on pricing strategy like if there are good books or online resources to help find the best strategy possible so we can make a quick and effective change. Thank you for the help in advanced! [link] [comments]  |
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