Accomplishments and Lesson Learned Friday! - July 02, 2021 Entrepreneur |
- Accomplishments and Lesson Learned Friday! - July 02, 2021
- The marketing tactics behind Gymshark's success
- Fear and anxiety when selling my services.
- Small business ideas for a design engineer
- Unprepared lunch on Product Hunt
- I'm experiencing demand for my product—but how do I determine the limitations of my pricing?
- I just pulled the trigger and launched my side hustle!!
- What does success mean and look like to you?
- Should I build an audience before starting a brand?
- Walmart is "very interested" in my product. But I'm feeling a bit overwhelmed and would like advice
- Am I being undervalued as a co-founder at 19%?
- To follow up or not to follow up?
- Having a tough time to be found on Google after having several people work on SEO
- Is this a promising business/app idea?
- Payment processor which has low fees for Pin based Debit Transactions?
- Advice on a Project Management Software
- Has anyone ever sold their business on flippa? Experiences
- Starting an online company. What's another word for startup?
- Creating a sales strategy as a partner in a boutique consulting firm [NEED HELP/INPUTS]
- For those of you who are introverts, how did you become an entrepreneur?
- Which of these do you recommend for accounting?
- From $0 to $135M in less than a week after launch - creative marketing strategies leveraging tools and psychology from the Poparazzi app
- What is the absolute best CRM available?
| Accomplishments and Lesson Learned Friday! - July 02, 2021 Posted: 02 Jul 2021 02:00 AM PDT Please use this thread to share any accomplishment you care to gloat about, and some lessons learned. This is a weekly thread to encourage new members to participate, and post their accomplishments, as well as give the veterans an opportunity to inspire the up-and-comers. Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts. [link] [comments]  |
| The marketing tactics behind Gymshark's success Posted: 02 Jul 2021 06:14 AM PDT Reaching a billion-dollar valuation in less than 10 years in a very competitive market is no piece of cake. But Gymshark did it. Here is a (non-exhaustive) overview of the marketing tactics they used: 1/ Traffic ProfileGymshark's traffic comes mainly from people searching its name, social media, and display. It's a common traffic profile in the industry. But social media is where Gymshark truly built its empire. 2/ YouTubeYouTube is their #1 source of social traffic. Every content is optimized for the algorithm. They produce many series you can't help but click. They optimize the thumbnail, title and put a spotlight on influencer content (especially reviews or their product...). On the other hand, brands like Nike just drop videos into a playlist... 3/ Facebook & InstagramOn Facebook and Instagram, Gymshark is collecting and sharing "stories from the gym". It looks real, authentic, unfiltered. Plus, they use every functionality Insta offers including Reels, which are a major source of eyeballs nowadays. 4/ TwitterOn Twitter, Gymshark is all about funny thoughts and memes from the gym. It shows they don't take themselves too seriously. Other brands like Nike are all about inspirational content. 5/ TikTokOn TikTok, Gymshark is at home because they know how to entertain and do light, funny content.3m followers Vs 1.5m for Nike.Nike, for example, is mostly posting unoriginal dance videos. 6/ SalesGymshark holds 2 major sales per year. These sales are built like events. People go crazy for them! Between each sale, they hype up the sale with influencers and build FOMO with limited edition products. Gymshark doesn't care if people wait for the sale to buy. 7/ InfluencersWhen you can't sponsor Lebron, what's the next best thing? Fitness influencers. They have a long-term relationship with the brand. And they don't just post on IG for the brand, they do events, YouTube, TikTok videos...Influencer content is the engine of Gymshark's content strategy. 8/ Hot Bods"Look how hot I am" content works well on social media. Gymshark and their influencers put A LOT of focus on showing (their) bodies.I can't really prove it, but I think this has contributed massively to their success on social media. Bonus (1)Ben Francis founded Gymshark at 19 and turned it into a major success. It's an amazing and inspiring story he doesn't hesitate to tell over and over and over… :)He used this story to get press coverage and build a sizable personal following. This is another tactic that definitely contributed to their success. Bonus (2)Working on this piece, I realized how much Gymshark was a social media marketing company before anything else. They just happen to sell (good) gym clothes. ------------- Thanks for reading! Hope you found this useful! You can find the full case study here. [link] [comments]  |
| Fear and anxiety when selling my services. Posted: 02 Jul 2021 09:17 AM PDT I really want to start a side business of developing web apps and websites for people. I don't really have any credibility other than websites that I create for self projects. I'm at the point where I feel I'm ready to start to market my skills and services but I can't seem to shake this anxiety I get when reaching out to people. The way I'm planning to put myself out there is to look at small businesses in my area that do not have a website or need a website that looks a bit better. I was going to cold call or email but every time I plan on calling I get really shaky and you can hear my nervousness over the phone. I'm not even sure if cold calling is still a thing now a days. Does anyone else struggle with this? Maybe it's lack of confidence. I'm a introverted person to begin with. Looking for some advice. [link] [comments]  |
| Small business ideas for a design engineer Posted: 02 Jul 2021 11:45 AM PDT Hey all, I'm a mechanical design engineer with a programming background as well. I'm in Canada so to call yourself an engineer you need to be licensed which I am. I want to start a small business that I can do in the evenings while working full-time. I'm strong with CAD, CNC/CAM, GD&T, sourcing, and project management. Anyone out there that has employed similar skills to start a business or have any ideas for me? [link] [comments]  |
| Unprepared lunch on Product Hunt Posted: 02 Jul 2021 11:23 AM PDT Hello Everyone, Yesterday we have launched our product on Product Hunt - https://www.producthunt.com/posts/mydone Unprepared launch. Even though there're many tips on how to launch a ProductHunt, we intentionally skipped many of them (like building hype prior to launch). We wanted to have more-or-less organic soft launch since it's an alpha version. Nevertheless, all co-founders have made a brave decision because "If you are not embarrassed by the first version of your product, you've launched too late." So on Thursday night, July 1st, 2021 we went all-in. Here are our lessons learned from alpha launch of MyDone on PH
For our beta version we will plan our launch beforehand. Well, we have initially planned to plan it 😀 More lessons learned coming. Stay tuned. [link] [comments]  |
| I'm experiencing demand for my product—but how do I determine the limitations of my pricing? Posted: 02 Jul 2021 09:02 AM PDT I launched an early access program for my product around mid-June. Since then I've collected about 60 users without advertising—averaging 3-4 sign-ups per day. So, the demand seems to be there. My product is a plugin for a no-code marketplace. I'm curious what that tells me about the constraints of my pricing. For example, my audience (the no-code subscribers) will spend, on average, $125 per month on their subscription. Does that mean I have a hard limit (10%, 15%, 20%?) on what I can charge to get in order to get the greatest number of customers? Do I simply ask a few customers what they're willing to pay? Is the best method an A/B test on pricing at the time that I release the feature publicly? Others haven't implemented the feature that I am working on as far as I can tell, so it's hard to compare to existing pricing. [link] [comments]  |
| I just pulled the trigger and launched my side hustle!! Posted: 02 Jul 2021 03:28 PM PDT As the title says, I have been under analysis paralysis for so long that last night I just said enough and launched the website of my side hustle. The context of the service is that I am giving virtual private tours of Vancouver to anyone interested. The website URL is https://couchbird.com. I am looking to seek feedback and some advice on how to market it properly. I can't post on subreddits due to their promotion rules so how should I focus on marketing for it? should I post on facebook groups? [link] [comments]  |
| What does success mean and look like to you? Posted: 02 Jul 2021 02:58 PM PDT What does being successful mean to you & what does it look like in your eyes? [link] [comments]  |
| Should I build an audience before starting a brand? Posted: 02 Jul 2021 02:52 PM PDT My goal is to one day have my own cosmetics brand and follow the likes of Jeffree Star and James Charles (minus the predatory behavior). But one thing I notice many people in entrepreneurship fail to mention is the importance of having an audience before building a brand. Otherwise, what exactly are you marketing your business to? Would you recommend that I start a YouTube channel and post consistently on there as well as platforms like Instagram before I even begin creating a physical product and selling it? [link] [comments]  |
| Walmart is "very interested" in my product. But I'm feeling a bit overwhelmed and would like advice Posted: 02 Jul 2021 05:29 AM PDT I was invited to Walmart's recent Open Call, where they invite made-in-USA brands to pitch. I have a brand that sells a consumable product. I have already sold many tens of thousands of units of my product online (on my website, as well as Amazon.com and Walmart.com), so I've had some success. The Walmart buyer is "very interested," and is inviting me to pitch again to his boss and others, with the goal of getting it in stores in the summer of 2022. I need to do a lot to prep, including changing packaging and making sure my logistics and inventory are good. My business has been completely bootstrapped and I'm the sole owner - I have contractor help but no actual employees. But I'm getting to the point where I might want to bring in equity partners, raise some funds and distribute some of the responsibility. I am open to selling the company at a later date, but now would not be a good time because I don't think it would merit a high valuation (I was expecting to hit 7 figure revenue this year, but it looks like that's not going to happen). So I'm a bit unsure of what my next steps should be... Should I be looking for some type of...finance group that can help back the company? Should I be looking to build some kind of board of directors (currently I'm a sole proprietor LLC so I don't have a board)? I'm pretty ignorant about this stuff. [link] [comments]  |
| Am I being undervalued as a co-founder at 19%? Posted: 02 Jul 2021 06:08 AM PDT I am a part time co-founder. My other co-founder is working full time on the company, but did not when we originally started the company. In the beginning we were 50/50 but now we agreed to redo the equity split to be fair. My background is in engineering (3yr exp in Mechanical, now currently 1.5 yr exp in software), although we contract out a good portion of the work so I oversee the technical aspects and also pick up work when we are in a rush. My partner's background is in product (5 yr exp). We estimated that he works around twice as much as I do (him ~60 hrs/wk, me ~30hrs/wk). When we had this discussion, he showed me a presentation he put together doing all these calculations of what his "hourly rate" is compared to my "hourly rate", his lost wages (money he could be making if he were working), my "pro's" as a co-founder, my "cons" as a co-founder. He has ~100k to invest into the business where I only have ~30k to invest. Anyway, after all this he came up with offering my 19%. Also worth mentioning that I fit the target demographic of the customer, so I can sell to them way better than he can. Without giving it away, him running the company alone would be like a cat running a company that's meant for dogs. I am an engineer, so trust me I value data and numbers... but this whole calculation plus my "pros" and "cons" just feels petty to me. Including my job, I am working around 14-16 hrs per day (I understand me working for my fulltime job doesn't add anything to the company) which is definitely stressful on me and for 19% just almost doesn't feel worth it. I want to do whatever is fair, so if the 19% is truly fair then I need to evaluate if it's worth it to me. If it's not fair, then I would push back. [link] [comments]  |
| To follow up or not to follow up? Posted: 02 Jul 2021 12:58 PM PDT Hey guys I spoke to two leads over the phone last week. I ended the call saying that I would send them an email with previous websites that I've done as well as my rates and then we can take it from there. I wanted to ask you guys if you follow up with your leads and at what point? I personally feel like this is a bit pushy, desperate and I don't ever respond when someone follows up with me. I'm just wondering what your thoughts were and how often following up works? [link] [comments]  |
| Having a tough time to be found on Google after having several people work on SEO Posted: 02 Jul 2021 03:59 AM PDT Hey guys! My website has been a thing since October. Until today, I had 3 clients who found out about me and ended up ordering who didn't know me from what I did before. I already paid several people for both fixing my on-page and off-page SEO. Freelancers mostly, not agencies. Since the website is constantly at a loss, I cannot spend mid to high 4 digit prices on an agency that also asks me to pay any additional costs in the process. According to my Google Search Console, my impressions are going up constantly every week, the clicks are getting a little denser in the past month, but my position on Google hasn't changed ever since I started. It is staying at position 55 (page 6 on Google) and on average, it even went down to 56 today. When I asked for quotes from local SEO agencies, one person was totally confused that I wouldn't even appear in the top 100 search results. The page is looking great, I have 5 years of experience in the industry under my belt and I am ready to rock, but I am just not being found by people. Even moving up from page 6 to 5 on average would already be a huge win for me since I am getting a little bit of a reward for the work I put into it. What else can I try? Email marketing would be a no-go area since I am in the EU. I tried Facebook marketing for up to $500 a month, but still not a single job request. Also, I can't use Google Analytics for the time being. It is theoretically possible when undertaking many tasks and closing contracts. However, then it would still be legally uncertain, so it is not an option for me even if I want to. Thanks, guys! [link] [comments]  |
| Is this a promising business/app idea? Posted: 02 Jul 2021 08:46 AM PDT I Will start by saying that this is not an idea/project I'm actively working on - it's simply an idea I got and would like to post it here for your thoughts. An app that works like Tinder, but for food. Let's call it FeedMe for the sake of this post. I don't know about you guys, but a question that I ask myself almost every day is: What am I going to eat tonight? Or what should I cook this week? Oftentimes, the answer to that question is take-out or some quickly mashed-up meal.. Now, what If I took the swipe left/right model of Tinder, but applied it to food? Tuesday night? Hungry? No idea what to make and don't want takeout? Just open the FeedMe app, enter your food preferences and dietary needs (I.E: Italian, Keto), and swipe yay or nay through meals relative to the criteria you've entered. Once you've settled on a meal, we provide the recipe. If it's a meal you end up liking, you can star it so it can be re-recommended in the future, if you disliked it, you can block it. Because this works as an app (as opposed to a simple subscription) lot's of Q.O.L features can be implemented such as timers, a grocery check-list etc. Users can also have profiles and leave comments on the recipes they've chosen - creating somewhat of a community. Eventually, this can also scale into a weekly subscription service similar to HelloFresh and Goodfoods, where people pre-select their favorite recipes, with ingredients to be shipped out weekly. Thoughts? [link] [comments]  |
| Payment processor which has low fees for Pin based Debit Transactions? Posted: 02 Jul 2021 12:30 PM PDT Pin transactions should cost very little instead of the typical 2.9% charged by aggregator such as Stripe, Square, etc. Anyone know merchant payment processor that have little or no fee for pin transactions? [link] [comments]  |
| Advice on a Project Management Software Posted: 02 Jul 2021 12:10 PM PDT I have a tech startup that does construction management/ owner consulting/ owner/ representation. Currently for hosting info on a project, we use: Google sheets -tracking materials, quotes, scope of work, drawings, etc. Email- Automated notifications, receipts, accounting communications. Text- Day to day communication, sharing photos, etc. Our own web app for collecting / tracking payments. And internally we use: Slack - internal communication. Notion- Engineering/ Development team planning. Trello- Operations tracking of To-Do's. Hubspot - Sales, automated follow up. Google Sheets - Filling in all the gaps in the above programs and tracking KPI's I need a PM software that meets the following requirements: -Viewed live by Customer, Contractor, and me, but all with different customizable permissions to edit/ view different parts of the information. -Can host photos, pdf's, etc for project documentation. -Has a messenger/ chat feature built in. -Has a mobile app. -Doesn't require a major signup process for customer to access. Any thoughts on if this exists? I've used Latista previously but getting outside parties (contractors/ customers) to use it was near impossible. Every other "construction management" software i've looked into has left a lot to be desired or has a onboarding process for new users that is prohibitive due to price or learning curve. Honestly, the best thing would almost be a private facebook group for each construction project. Photos, videos, documents, conversations, notifications, etc all on a timeline, easy to use, easy to add users etc. One day this will all be on our own web app, and eventually a mobile app. But that's months/ years away. In the meantime I need something to fill the void. Too much time is wasted moving data from one place to another, with too many places for human error. [link] [comments]  |
| Has anyone ever sold their business on flippa? Experiences Posted: 02 Jul 2021 06:05 AM PDT I'm selling my biz on flippa - it's profitable and includes an engaged insta with 3k followers and 1k email list. Does anyone have any tips or experience on selling on Flippa :) thanks [link] [comments]  |
| Starting an online company. What's another word for startup? Posted: 02 Jul 2021 11:56 AM PDT Hi all. I wanted to ask a simple question. I am starting my own business with a website, e-commerce store, product promoting, etc. However, there are no investors, no other employees, I'm doing all the shipping myself. Considering I am mostly reselling goods for now, I would imagine it doesn't come under the lines of being called a startup since startups are technically a new company designed to bring a new product or service to the market. I plan to make my own brand and sell online, but for now it is reselling. What kind of company would this be considered? It is not publicly traded, but I have created a domain and will also set up a website shop very soon. Is there a better way than just putting my store name LLC on my LinkedIn? Thanks. [link] [comments]  |
| Creating a sales strategy as a partner in a boutique consulting firm [NEED HELP/INPUTS] Posted: 02 Jul 2021 11:48 AM PDT Hello all... A little background: I am a 27y.o. partner consultant in a boutique consulting firm in Brazil (São Paulo). I became partner 6 months ago and have led 4 Strategic Management projects and participated in several others kinds of projects (either helping with financial modeling, interviews, etc.). Before that I was head of production and supply in a startup (I designed and operated the production line - we had physical products, was responsible for hiring, planning, etc.). Where I am today: Because of my age, no one expects me to sell projects right now, but I wanna try - for the challenge, for the money and to help the firm grow. We mostly do Strategic Management projects: We start reviewing the purpose of the company, trace a strategy using BSC methodology and operate that strategy creating goals for the whole company and making monthly strategic meetings to make sure the strategy is going as expected - we also, in parallel, have a process of builinding the culture the company needs and applying a process of assessing every employee on how well they fit that culture, running also feedback sessons to make sure everyone improves. We wrapt all that up with a compensation program that connects goal achievement and culture fit (we don't want people that achieve goals but destroy company culture). (It was incredibly hard to write in english haha It was also an onversimplification of the project... It works, one of our clients even went through an IPO recently) We also have other projects we do less like process improvement, financial modelling, restructuring (we also learned how to structure service firms (big law firms for instance) partnerships..) etc... My question here is: how do I start selling projects? I am reading a lot about the subject: know who's your ideal client, know what to say, what you are selling, why it will be valuable for the client, build you network, etc.. I also have a couple of contacts (people who tried hiring me for leadership roles, people who I have friends in common and that now run startups, etc.)... But what I still can't wrap my head around is how do I do that first contact? Do I say "Hey.. remember me from 2 years ago? So now I am partner at this consulting firm, wanna know about what we do?" What would be a good strategy for this? Not the exact words, but how do I create interest and not immediate denial? How do I do this without sounding too much like just another salesman? (or clients are mostly small/mid-sized companies with 50 to 300 employees in São Paulo.. usually startups - we focus on those companies because they don't have many consulting firms to run to and because for that size we can use a very small team for the project, making it very profitable) [link] [comments]  |
| For those of you who are introverts, how did you become an entrepreneur? Posted: 01 Jul 2021 07:52 PM PDT I'm an introvert looking for advice on how to start. My problem is I might not have the entrepreneurial mindset. Is it possible to learn it? A bit about me and my goals:
My strengths:
Now for my weakness...
I'm not sure if I'm looking for validation or advice in this post but probably just an open discussion from people who didn't "open lemonade stands or sell collectables" when they were 7. In other words, from successful entrepreneurs who started later in life and learned these skills. [link] [comments]  |
| Which of these do you recommend for accounting? Posted: 02 Jul 2021 11:30 AM PDT Wave Accounting, Xero, Zoho Books, GoDaddy, Kashoo, or Sunrise Or do you recommend an alternative? [link] [comments]  |
| Posted: 02 Jul 2021 07:30 AM PDT TLDR 2 brothers middle in their mid-twenties, no ads, no big tech, just their strategically planned, well-executed, creative marketing plan ----------------------- Poparazzi – a social network that allows you to set up your profile, but only your friends can post photos to it. This counters the ideal photos of Instagram and should bring more authenticity to people's online presence. The app went viral and became a top download. Strategy & ToolsHighlights
The number of worldwide downloads could be at 3.3 million now. Limited functionality Poparazzi doesn't try to tick all the boxes. It's core feature is photo tagging and making photos of others which can be abused but profile owners have control over what is posted to their profiles–they can delete what they don't like. Apart from that, the platform focuses on sharing and doesn't allow comments, nor sending DMs nor showing followers. You can only like a photo or add any emoji reaction to it. Content built on GIFs You can only post a photo or a set of 9 consecutive photos within a set timeframe that will be posted as a GIF. It seems that all the users are using the platform to post GIFs 99% of the time. Also notice that the content posted to Poparazzi will be unique to the platform as it gives that 3rd person view of a user. It won't be replicated across Instagram or Facebook. Great UX Poparazzi has a great user experience of just playing around with the app. It welcomes you with an effective intro with haptics and vibrations. It then continues to use that effects when you interact with the app or shoot photos. It also recreates a red carpet photoshoot effect as the flash shoots only for a fraction of a second. Making GIFs with this effect could make the person on the other side of the camera indeed feel like being the object of paparazzi shots. Targeting The target audience of Poparazzi is Gen Z, of course who are less attached to Instagram and have proven to look for its more authentic alternatives. It seems that TikTok is a vital part of marketing to that group. To make the ads more relevant, they were recorded by an unknown teenage girl that makes faces when headlines about the app appear. This type of content is new to the audience. It's quite clear it stands out Pre-order campaign Since Apple has introduced app pre-orders in 2017, they allowed new apps to build demand before they officially launch. Pre-ordering an app means that the users will be notified when the app becomes available and it will be downloaded automatically within 24h from the release. Hence - 500,000 downloads could happen on the day of release. Poparazzi capitalized on that through TikTok campaign that built demand and drove users to sign up for a pre-order. The first post on the Poparazzi account that promoted the app got over 1 million views and many comments and likes. It probably had been promoted, as not a single post repeated such success later on. Although they get a good 15-25k views. There are accounts talking about the app set up entirely for promotional purposes. Closed Beta Following Clubhouse's success, Poparazzi let a few people in to a closed beta on AppStore's Testflight, to build demand for those that weren't invited. The user limit on Testflight is 10,000. Influencers Many TikTokers were hyping up the Poparazzi beta. One of them posted the video with #ad hashtag which could mean some influencers were paid to talk about the app beta. Poparazzi has definitely worked with some influencers with small-to-mid accounts as, for example, a girl named Esra Nova with over 139,000 followers seems to have multiple alt accounts named as „esranova50" , „esranova22", etc. that all talk about the app. After the release, the creators of top TIkToks with #poparazziapp hashtag are paid $500. Word of Mouth A large portion of the users came through word of mouth. Many TikTokers spread the word about the app on their profiles, inviting their friends and followers to install the app. You can also see that in TikTok comments with #poparazzi hashtag videos. The app launches with a clever onboarding screen that uses haptics to buzz and vibrate your phone while the intro video plays. This is unusual enough that users will talk and post about how cool it was — another potential means of generating organic growth through word-of-mouth. Collecting data The app requires you to register with phone number which ensures that the users are real but doesn't allow to use other login types if you prefer not to share your number. It also requires you to share your contact list so you can find your friends and your friends can find you. If that's not enough, it will ask you to enable location services to find people nearby. Helping the network effect After you allow all the permissions, you are automatically connected with all your contacts–if they were already Poparazzi users, they start following you immediately, and vice versa. The app also encourages you to invite your friends to download the app. Referring to new users Only your friends can post your photos. This means that unless you convince them to do that, your profile is empty. If they're not on the platform, you're more likely to ask them to join you, so you can share each other's photos. That's how you'll do part of the Poparazzi's marketing. Snapchat integration Sharing the app with your friends and asking them to post your photos is made easier outside of the platform through integration with Snapchat. You can ask for photos or share what you find. That also enhances the reach of Poparazzi-related posts on the established social media. Incentivizing pops The profiles feature a „Top Poparazzi" section which can be enough of a reason to post more frequently and get the top poparazzi bragging rights. Easy outside sharing Poparazzi doesn't fight the giants. It encourages you to share your profile link wherever you like as it's the biggest button there. Apart from that, it allows you to share any photo you see to your Snapchat, Insta Story or Instagram profile, so an interesting content has the potential to live outside Poparazzi. PsychologyAuthenticity Authenticity is well received by humans and we prefer authentic experiences and brands over non-human ones. The anti-polished look of paparazzi shoots is therefore attractive enough to check out the app Referrals When a product is referred to us by our friend or a person we have a connection with (like an influencer), we're much more likely to check their recommendation. This is why smaller influencer accounts have higher engagement and are often preferred by brands to work with–they can provide better results through their personal relationships with their audiences. Snowball effect With such successes, there's always a snowball effect that fuels its growth further. Getting to top charts on the first day after the release helped many others to see the app which is why the number doubled in less than a week. User experience UX can be a buzzword these days but it makes the difference from a psychological standpoint by lowering the barriers of using it and making it more entertaining. We like to interact with things and systems that are responsive or fun to use. Scarcity People value scarce items higher than those widely available. This aspect has fueled the pre-release hype since the 10,000 Testflights spots were quickly taken. The only thing other 500,000 people could do was watch the beta testers having fun and posting it to their TikTok profiles. Sensory appeal People engage more with things that appeal to multiple senses. Poparazzi adds haptics to the interactions which makes it slightly more engaging than other apps. Curiosity gap People have a deep desire to look missing information. Many people loved the app in the beta phase but others wanted to know why are they hyping the app so much. That built demand out of curiosity. ----------------------------------------- Thanks for reading! If there are examples of clever examples to make a product go viral, Poparazzi is one of the best recently. Every aspect of the app and the campaign has been designed to build hype, get shared, and go viral. The most lessons here are aimed at those who market to Gen Z. TikTok is the go-to platform for marketing. Scarcity still works but so does building apps around creating the network effect and working with influencers. After all, Poparazzi is pretty much useless without friends. The challenge now is to retain not only single users but whole groups of friends. If you enjoyed it I share more viral marketing/growth hacking examples here [link] [comments]  |
| What is the absolute best CRM available? Posted: 02 Jul 2021 10:56 AM PDT Looking for the best CRM to help automate a service business. I'm hoping there's a sole one I can use but if you need multiple tools to accomplish this please let me know. Thanks! [link] [comments]  |
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