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    Tuesday, December 8, 2020

    Marketplace Tuesday! (December 08, 2020) Entrepreneur

    Marketplace Tuesday! (December 08, 2020) Entrepreneur


    Marketplace Tuesday! (December 08, 2020)

    Posted: 08 Dec 2020 05:07 AM PST

    Please use this thread to post any Jobs that you're looking to fill (including interns), or services you're looking to render to other members.

    We do this to not overflow the subreddit with personal offerings (such logo design, SEO, etc) so please try to limit the offerings to this weekly thread.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    Does working for someone else make you anxious?

    Posted: 08 Dec 2020 12:48 AM PST

    I've always had this problem, I always feel like there is this pressure in the air if I'm working for someone else, I feel like I'm always being monitored and micromanaged in little ways, show up at this time etc I like to do things when I WANT to do them without being told "go do this now"

    submitted by /u/Wooden-Building
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    Best Startup Books

    Posted: 08 Dec 2020 09:17 AM PST

    I've looked at 72 blogs and the top books in Goodreads and compiled a list of the most recommended books on startups.

    There's 92 books on the list, I copied the top 20 here. The full list is at https://www.readthistwice.com/lists/best-startup-books.

    1. The Lean Startup by Eric Ries
    2. The Hard Thing About Hard Things by Ben Horowitz
    3. Zero to One by Peter Thiel
    4. The $100 Startup by Chris Guillebeau
    5. The 4-Hour Workweek by Timothy Ferriss
    6. Hooked by Nir Eyal
    7. The Startup Owner's Manual by Steve Blank
    8. Start with Why by Simon Sinek
    9. Founders at Work by Jessica Livingston
    10. The Innovator's Dilemma by Clayton M. Christensen
    11. Crossing the Chasm by Geoffrey A. Moore
    12. Creativity, Inc. by Ed Catmull
    13. Good to Great by Jim Collins
    14. How to Win Friends and Influence People by Dale Carnegie
    15. Rework by Jason Fried
    16. The E-Myth Revisited by Michael E. Gerber
    17. Traction by Gabriel Weinberg
    18. Checklist Manifesto by Atul Gawande
    19. Tools of Titans by Timothy Ferriss
    20. Never Split the Difference by Chris Voss
    submitted by /u/vhpoet
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    Managing Remote Teams: Tips On Running A Virtual Office Efficiently

    Posted: 08 Dec 2020 08:26 AM PST

    I'm Not My Company - 3 Lessons from $3 Million - Part 2

    Posted: 08 Dec 2020 07:28 AM PST

    Last week, I shared my first post in a new series.

    Three big lessons I've learned from generating $3 million in revenue over the last 4 years.

    It was called I'm Not Special. Check it out if you're so inclined.

    Today: The second installment.

    This time, I spent a lot of time thinking about my relationship to work and my work's relationship to me—as a human. I'm far from the model of work-life balance, but I can feel it in my bones when I'm losing perspective.

    Here's what I've learned.

    My Company is Not My Identity

    How many times have you seen a company named after its founder?

    In some ways, it's not surprising at all. With all of the stress, anxiety, and work that goes into building a company, maybe entrepreneurs need to attach their name to the success in order to validate the sacrifices.

    But when we get wrapped up in defining our work as a piece of ourselves, our self can also become defined by our work. In other words, our work becomes our life—our company becomes our identity.

    The two become intertwined in a way that feels inescapable. Work takes over every waking moment. It's the first thing you think about in the morning. You fall asleep going over those invoices in your head. You're half-present in conversations, rethinking strategies in the back of your brain.

    After a while, you begin to lose grasp on what makes you human beyond your daily work output. You become a cog in your own machine.

    I feel it myself.

    The success of my company seems to define my success as a human.

    If my company fails, then I'm a failure.

    Not only is this unhealthy and dangerous—it's bad for business. By allowing one piece of my life to dictate my entire identity, I run the risk of losing myself. It makes me a worse friend, a shitty partner, and even a flawed entrepreneur.

    It's counterintuitive, but allowing your company to fully take over your life can actually make you worse at running the business.

    You become too close. You're too scared to take risks. You can't see clearly and act objectively.

    I've realized that in order to be a successful entrepreneur and to lead a truly fulfilling life, I need to disconnect my personal identity from the fate of my business. I need to define my own success on my own terms.

    So let me state it clearly:

    I am not my company.

    If this business crashes and burns tomorrow, I will be sad—and probably poor. But I won't be defeated.

    That's because my identity as a person is not defined by this company that I started.

    I am an entrepreneur.

    I build and run businesses. That is part of my identity. But the company itself is just part of my resume.

    If this business fails, I'll still be an entrepreneur.

    I'll still want to build.

    I'll start a new business.

    In other words, failure is not fatal. My business does not define me. And my business success is not the same as my success as a human.

    It's taken me years to disassociate my personal identity from my business (truthfully, most days I have to remind myself).

    But on the best days, this is a life-changing revelation.

    This simple realization allows me to step back from the daily stress and anxiety of running the business. It gives me permission to zoom out—to see all of the other pieces of life that matter more than a client deadline or a late invoice.

    It allows me to live—even if only for a moment.

    Sometimes that flash of perspective is all you need. Sometimes you just need to step back and disconnect for a single second before diving back in. Even then, it's such a critical part of surviving as a business owner. If every moment feels like life or death, you'll burn out before you build something great.

    I'm not my company.

    And that means I shouldn't define my success by the day in and day out operations of the business.

    So when you're feeling the most stressed, the most anxious, and the most pressure to perform, give yourself permission to reframe your life.

    Remind yourself that you are also not your company.

    You can survive without your business.

    And, hopefully, you're able to build a business that could survive without you.

    That's a scary thought. But I firmly believe that taking time for yourself outside of work and really finding yourself—as a human and not just as a business owner—will make you better at running your company.

    So take time for yourself.

    Disconnect.

    Block time for the gym, for reading, for your partner, for hobbies, for friends, for all of the other pieces of your life that matter.

    Because they do matter.

    They truly matter.

    ----

    I've got one more upcoming piece in this series. But feel free to follow me on Twitter where I tweet thoughts, ideas, wins, and lessons—hopefully without being annoying.

    submitted by /u/mr_t_forhire
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    Sold my business, should I resign?

    Posted: 08 Dec 2020 10:30 AM PST

    I started a business 15 years ago, grew it into 8 figures and sold it to a public company 5 years ago. All earnouts and RSU's have vested and I'm an at-will employee now. We've remained decently independent from corporate and I've largely retained my same role as leader of the brand. I love my company and it's been my life's work so far. Its a fun, passion based industry that I enjoy. Over the past several years, I've struggled with the "next quarter" way of thinking that comes from corporate and despite us continuing to post record numbers, it doesn't feel like success. I'm considering resigning.

    As I evaluate this decision, there's a strong argument both ways:

    PROS

    - I love our team
    - I love the brand
    - I believe we have a great opportunity to 5x our revenue over the next 5 years
    - I'm proud of what I've built and this company is heavily tied to my identify
    - I am constantly challenged and learning/evolving
    - Well compensated

    CONS

    - Ultimately I'm just an employee at this point. Just a cog in the wheel
    - We are forced to align with the "next quarter" way of thinking of a public company
    - Success doesn't feel like success
    - I miss the untethered, blank paper aspect of "creating" a new business

    Overall, I could resign and find that this brand meant more to my fulfillment, purpose, and well-being than I realize. Or I could resign and find a new sense of happiness and excitement about starting something new.

    I welcome all thoughts and wonder if anyone has been down this road?

    submitted by /u/MrGlassPanel
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    What Back-of-the-Napkin Calculation Should Everyone Learn How To Use?

    Posted: 08 Dec 2020 10:13 AM PST

    What are some of the most powerful and useful but easy calculations should more people know how to use?

    submitted by /u/ThomPete
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    Here's how you can run successful Entrepreneur peer groups (my top recommendations)

    Posted: 08 Dec 2020 12:54 PM PST

    Hey entrepreneurs! I wrote a pretty long blog post about running founder peer groups that you can read here on Medium if you'd like.

    But I know some of you just want a TLDR so here's a skeleton outline for you if that's the case:

    Peer groups or Mastermind groups are super useful for founders:

    • Been utilized throughout history by famous people from Ben Franklin (Junto) to Sara Blakely (EO)
    • Not easy to just spin one up and keep it running successfully though.
    • I ran some for quite a while now and wanted to share my key recommendations.

    Picking the right members is critical:

    • Choose carefully bc everyone can lift each other up or 1 weak link can degrade the group experience.
    • I recommend 5-8 people for a 1.5 hour meeting time. Can go to around 12 people if you have a 3+ hour meeting.
    • Diversity in experience is valuable
    • But also need some sort of similar thread to tie their experiences together

    Scheduling sessions doesn't have to be a pain:

    • Use some group scheduling tools.
    • Dont give THAT many options — they'll make time if they're serious.

    Running the sessions has some nuances:

    • Have a general structure + throw in some dynamic components like a different opening theme to discuss (get to know each other better)
    • I highly recommend facilitation whether peer-led or outside trained facilitators
      • They can build trust faster, make sure each session is smooth and everyone gets to participate.
    • Be respectful and strict about time
    • Be sure to bring up things mention in previous sessions too (sense of continuity)

    After the sessions:

    • Capture the energy and enthusiasm - utilize some chat app like Slack?
    • Keep each other updated between peer group sessions as to progress/hurdles

    Maintain long term consistency:

    • Recommend charging a fee as a commitment device.
    • Keep the time steady and on a regular cadence
    • Don't let ppl miss too many sessions (kick them out so other ppl can join)
    • Build relationships between group members.

    I ran these founder peer groups as part of Facet.

    • We curate, manage, and facilitate these groups specifically for serious entrepreneurs (ideally bootstrapped with some steady revenue, wont quit after a few months if unable to raise investment, etc.)
    • That's why I had so many detailed tips and experiences to share — I ran these for quite some time and also researched other formats and styles of peer groups extensively.
    submitted by /u/stellarowl12
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    I just launched Modern Memories on Product Hunt. Would love your feedback! Thanks!

    Posted: 08 Dec 2020 01:52 PM PST

    https://www.producthunt.com/posts/modern-memories

    Modern Memories - Letters written today. Delivered in the future.

    Modern Memories are "kits" which contain stationery for the recipient to fill out and mail back to Modern Memories. Each kit contains four letters, which we will mail back in the future (6 months, 1 year, 5 years, 10 years later). Starting with a "Parent Kit" - for parents/grandparents to send letters to kids, "Love Kit" - for romantic partners and "Resolution Kit" - for goals and resolutions and are sent back to the writer in the future.

    Modern Memories is a concept and product that I wanted for my daughter. I want to send letters to my two year daughter, Navia, so she can receive them as she grows older. Even better would be letters from her elderly grandparents so even if they pass, she will one day receive a letter written in their handwriting.

    I'd love feedback and advice!

    EDIT: Forgot pricing - Right now $19.99 per kit. Free shipping in USA.

    submitted by /u/scotchtape400
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    Is there a website that sells pre-built brands w/ domains and logos/

    Posted: 08 Dec 2020 12:39 PM PST

    Hi all,

    I swear there was a website that has a pretty large list of brands w/ websites and logos for sale, but I'm drawing a blank on it.

    My company (tech) is looking for a quick rebrand and would love any suggestions.

    I've used fiverr in the past to help come up with names with limited success... but would be willing to try it again. I've also used 99designs, but they don't have an option to come up with domains that aren't already selling for 10's of thousands of dollars.

    Thanks so much!! Appreciate the help!

    submitted by /u/oldballls
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    Taking my SEO agency to a more professional level

    Posted: 08 Dec 2020 12:30 PM PST

    I need some advice please.

    As a sophomore BCS student I want to take my existing small agency to a real website, good domain, new logo. Just the whole package. I want to do this for international and local clients.

    I have been doing SEO for so many years and it is all working out amazing. I got 3 questions:

    1. What is the best way to advertise my services?
    2. Where do I find serious client who really need the SEO help?
    3. What should be a marketing budget? And on what basis should I spend that?

    Please let me know!

    Cheers :D

    submitted by /u/Hisjaam
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    When is the right time to start delegating?

    Posted: 08 Dec 2020 11:42 AM PST

    What is the right time to start delegating work?

    submitted by /u/Harsh12z
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    Books that made you succesful?

    Posted: 08 Dec 2020 11:39 AM PST

    This topic/question is probably made a lot of times but new input is always nice!

    What books did you read that made you (more) succesful?

    submitted by /u/Johnnyflash69
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    I'm in a pickle, help with a customer I don't want

    Posted: 08 Dec 2020 09:22 AM PST

    Hi all,

    So I am a web developer who works on large scale projects. I have a client who used to work with my mom (my mom since left the job) who was my first big client and is a really nice guy, but is a complete mess. We started a project that would take ~ 5 - 7 months over 3 years ago and it's still not done. I haven't been working on it, he just doesn't answer for super long periods of time.

    So I was running really short on money and I reached out to him, and we have a meeting set up soon now. We were a few days worth of work from finishing, no joke, but now the code has significantly degraded and I can't even get it working anymore because of API changes and a bunch of issues. So now the same scope is going to take significantly longer, perhaps 2 - 4 weeks, for the same amount of money only because he kept stalling the project.

    I have a meeting soon with him. I'm not sure what to do. I've since secured a huge client and am absolutely financially stable and have no need for him as a client as I have no plans on working with him in the future. I will make about minimum wage now working on this project due to the amount of hours added due to degradation of the code and it will cost me several thousands of dollars in opportunity cost. At the time though, I was getting desperate and bad money was better than no money.

    I really want to just hand him the source code and walk away, which I could probably do, but it makes me feel like shit because I know he'll have no idea what to do with it and he's already paid over $7k for this. For me personally though this would be the best option.

    I could also try to push new costs and attempt to cancel and renegotiate a new contract for the remainder of the project. I'm not really sure what my options are for cancelling my project are, though I do know my contract states he's bound by the same deadlines as me and needs to respond promptly.

    What should I do?

    submitted by /u/TheFlyingPotato262
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    From where I can start to market my own CaaS product?

    Posted: 08 Dec 2020 11:13 AM PST

    Hi,

    Within 6 months we've developed a complete solution for those who want to start an e-commerce business like Instacart and Ubereats.

    At first, my point was to sell this codebase on CodeCanyon. Later I realize Codecanyon almost taking 50% of what I've made, So I've canceled to share on there.

    My product is ready. Already sold 2 different customers with my own direct contacts.

    I prepared a basic product page on our portfolio website.

    I prepared a video demo, and some other graphic content to market.

    I prepared gumroad page to sell,

    I would like to know is there any roadmap to start marketing that kind of CaaS product?

    Thank you!

    submitted by /u/someonesopranos
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    Which domain name is better of these two?

    Posted: 08 Dec 2020 11:03 AM PST

    I'm starting a marketing agency. I don't know which website domain would be better to buy.

    1. www.(agency name).com
    2. www.(agency name)marketing.com

    What do y'all think? (One has the word "marketing" attached to the end and the other doesn't.

    submitted by /u/throwaway210013
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    What do you do, when you could do anything?

    Posted: 08 Dec 2020 08:45 AM PST

    Currently, I have the most free time i've ever had and I'm looking to start something big.

    I'm looking for something to get really invested in, but the problem is.. I have no idea what.

    It's weird because I would love to just start, but start what? why?

    I've never had any interests or passions or liked anything particular very much.

    I can pick up things pretty quickly and have a lot of business experience but no idea what to do.

    submitted by /u/pineappleninjas
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    How To Escape the 9-to-5 and Make 6 Figures With Sales Copywriting

    Posted: 08 Dec 2020 02:25 PM PST

    DIRECT RESPONSE MARKETING: GRAB CAPITALISM BY THE BALLS

    (YSK there are lots of other ways to escape the 9-5 life if you look around. This is just what worked for me)

    One of the skills a capitalist system can't function without is sales. Someone needs to bridge the gap between the customer and the product. This is why salespeople get commission on sales they make. Without them, the machine of capitalism comes to a grinding halt.

    And where salespeople sell in-person - a direct response marketer, AKA sales copywriter, is a salesperson who sells from a typewriter (or word processor).

    The problem with in-person sales is you can only sell to 1 person at a time.

    But a sales copywriter?

    Just 1 of us can sell to millions of people all over the world.

    So if you have the ability to write copy that sells, companies are willing to pay you a lot of money for your time.

    This post is for anyone who doesn't mind escaping the 9-5 lifestyle by taking advantage of the system. And even if you're not - being aware of this kind of mind fuckery will dramatically enhance your quality of life.

    At the moment, I make $3,000 monthly untaxed ($3,500 before COVID) as a retainer writing sales copy and emails for a single company. Most days I only have 1-2 short emails to write, which is 1-2 hours of work. 3-4 max if things are busy and we're launching a new promo, but not for long.

    If I need to take a few days off - which I do frequently since I'm recovering from health issues - the company I'm on retainer for is more than happy to let me do it because of how much money my writing is making them.

    Plus even if there's a recession going on (like right now) I never have to worry about finding work, even if my retainer goes out of business or fires me. In fact, sales copywriting is so integral to the sales process that whatever businesses are surviving in a bad economy will need someone with that skill more than ever.

    The reason for this is because the kind of sales copywriting I do is incredibly lucrative and powerfully effective.

    This style of writing is based on a very specific, scientifically-proven form of marketing that trips specific psychological and emotional triggers in the lizard brain of target customers to drive them to take immediate action.

    And it's not just non-profits and companies using this. The basic psychological principles at play here have been widely used by people in positions of power all over the world for as long as humans have been able to communicate. Our governments communicate to us almost exclusively through these filters purely because of how effective and powerful they are. Only in the last 120 years or so have companies started using it for monetary gain.

    It's called "Direct Response Marketing"... and without this crucial step to the sales process, most business have a near-zero chance of making money due to the Yin-Yang of capitalism and consumerism.

    Politics is pretty much nothing but direct response marketing. Appeal to your voter base's pain points, blame it on someone else, explain how they're holding you back from your dreams, & ask for money to fix it. I've used the same sequence to write emails and sales letters for health supplements and hi-tech garden hoses more times than I can count.

    This is why companies like Amazon and Apple and Google are bending over backwards to steal everyone's private data through their products and services. The secret, most private thoughts of your target customers is the kind of information that can easily be spun into billions and billions of dollars, even with a barebones advertising campaign.

    Because of that fact, companies will pay you substantially more for your time if you know how to relate to their target customers. So much so you'll eventually learn to stop charging based on time and start charging based on how much money your client estimates to make from your work (AKA your value).

    That makes it insanely easy to hit a 6 figure income once you know how to market yourself. Even if you're just a so-so copywriter. Your skill is in so much demand it simply doesn't matter.

    So if you're looking for a way out of the 9-5 hellhole or just need a way to make more money, this is probably one of the most efficient ways:

    By learning the skill that functions as the lynchpin to the capitalist-consumerist sales cycle.

    Best thing is anyone can do this. No one cares about your resume or education. Only your ability to deliver results.

    I had only 5 months of part-time experience working for clients (all remote) before I was fired from my last actual job. I decided to try freelancing as a sales copywriter full time. It was a little bumpy at first but I'm now stable enough that I don't have to look for work unless I want to make extra money. I'm even learning how to charge companies high-ticket prices for my services, like $5,000 for a short sales letter.

    IS THIS TRUE? IS THIS A SCAM? ARE YOU GONNA ASK FOR MONEY?

    Yes, no, and no. Like I said, businesses have been using direct response marketing for over 100 years. The principles behind it have been used by leaders and rulers for thousands more years before that.

    Before the internet, sales letters and ads were sent through snail mail to entice potential customers to send back some sort of response. If you're older you probably have memories of getting an ad in the mail telling you to mail back a single nickel, or some other token of response.

    There are also plenty of well-established "gurus and greats." Some famous names are Dan Kennedy, Eugene Schwartz, and Gary Halbert.

    Almost every successful business on the face of the planet uses some form of direct response marketing. Some hire single contractors, others hire direct response agencies, and others have entire teams of writers trained in this skill.

    If the existence of this field is upsetting to you, you're not alone. To think we can be so easily swayed without knowing it is alarming. But as you'll come to understand the more you follow this rabbit hole, corporate overreach in daily life is rampant.

    Don't let it stress you out. Instead, use this knowledge to arm yourself and others. Maybe make a good living while you're at it. And hopefully contribute back to the world in a positive way after it's made you more money than you need.

    "THIS SOUNDS LIKE MIND CONTROL"

    It does, but it's not. The psychological principles of direct response don't work on anyone who isn't already predisposed to the message of the sales copy. It's just the science of tapping into the ideas and opinions that already exist in your customer base. It's more "scientific influence" than mind control.

    So for example, selling a facial wash to someone with acne is a lot easier than selling it to someone who already has perfect skin. That means tapping into the pain points and desires associated with having bad skin is going to have little effect - if any - on people with good skin, and they won't buy.

    "I DON'T WANT TO PROFIT BY MAKING THE WORLD WORSE"

    Fair point. Like I said, I'm not pretending this is a morally pure path.

    FWIW, my $.02:

    If it's not me it's just gonna be someone else. The damage gets done regardless of what I do.

    But if I make a ton of money by doing it, I'm not just taking care of my own needs.

    With this kind of money I suddenly have the power to take care of anything and everything friends and family and even strangers need.

    I have the power to create immediate positive change on a widespread, even global scale. I can invest in start-ups to combat climate change. I can support politicians dedicated to getting corporate money out of politics or fighting for civil rights. I can found research centers for medical science.

    Money = power. And I think a lot of people forget that power can be used for good, too.

    While money over-prioritizing money is the root of all evil, capitalism isn't going anyway any time soon... so I might as well take advantage of it to help destroy it

    Also I'm not gonna lie... I like waking up at noon cause I was up late watching Brooklyn 99.

    RESOURCES

    FACEBOOK GROUPS (tons of great content here, check their group files, media, and pinned posts. I used to get almost all my work from CoC jobs board alone. The only downside is you're competing against other copywriters on a job board, so you don't get paid as much as if you found the client on your own):

    Cult of Copy beginner training wheels

    Cult of Copy

    Cult of Copy jobs board

    Cult of copy collosseum

    Copywriting jobs

    Copywriting unleashed

    Copywriting unleashed job board

    Charm offensive

    Be sure to check out LinkedIn for copywriting-related groups. I've heard it has some good ones, though I don't really go on there.

    OTHER FREE RESOURCES Anything related to "the greats" of direct response... look up Eugene Schwartz, Dan Kennedy, and Gary Halbert to get yourself introduced. Just typing their names into google or youtube or facebook will bring up tons of results

    Also if you follow established copywriters on social media, they regularly put out informative and valuable content for free. A lot of them offer free webinars with info on copywriting and building your business that can be incredibly valuable. A couple successful copywriters I follow are Colin Theriot and Carlos Redlich. You can find others in the Facebook groups I mentioned above

    Scroll through the Top Posts of All Time for r/Entrepreneur and r/copywriting. Why the first one? Because by following this path, you are effectively taking the path of the entrepreneur. You are starting your own business. So it is absolutely vital to your success that you understand how to run it.

    Link to my resource folder I sometimes update. Check back on the Swipe File doc from time to time as that's what I'll be updating the most. I've just been slacking up til recently:

    https://drive.google.com/drive/folders/14Dec4WHIbZK5JyjZGKprxG5mlUq2j4_L?usp=sharing

    This video is the first in a series that does a truly amazing job of spelling out copywriting and how to make money with it (not mine, they've just been very helpful to me). Up until this year these videos were part of a course that cost several thousand dollars to join (last I checked). Be warned - some of the sales concepts are a bit involved, so if you find yourself struggling to follow what he's talking about (like I did at first) then revisit this after you've gotten your copywriter's feet wet:

    https://youtu.be/ZoDtsub03Ew

    And my notes for the above video series:

    https://drive.google.com/drive/folders/1d8iTb3xptdNKeQ9c0s14dpTrMzJ2YMqR?usp=sharing

    Books to check out:

    • 4 Hour Work Week (by Tim Ferris)
      • Absolute must-read if you're new to marketing, freelancing, or selling. This book demystifies a lot of the process and lays out a step-by-step plan to building side income that ultimately lets you quit your job.
    • Dot Com Secrets (by Russell Brunson)
    • The Freelancer's Manifesto (by Steve Roller)
    • Think & Grow Rich (by Napoleon Hill)
    • Breakthrough Advertising (by Eugene Schwartz)
      • The Holy Bible of copywriting. Also just a mind-blowing read in general. If you're serious about this, do not skip this book. This book was written almost 100 years ago but every single word of it is more relevant than ever today. It is maybe 80 pages and new copies are $125 minimum and not always available. Older copies retail for several hundreds and thousands of dollars... but fortunately, you should easily be able to find an eBook version for $10. I also have a free PDF of the book in the Resources folder I linked above.

    PAID RESOURCES AWAI.com... if you have $500 or so to invest in your education, their "6 figure beginner copywriter course" is the best way to go. It de-mystifies the whole sales copywriting thing and makes a complex psychological process easy to understand. They also give you detailed feedback on practice work at the end. It's simplified enough that despite massive brain fog I was able to understand and finish the whole thing in 3 months (while studying 24/7).

    I haven't looked into any equivalents to AWAI so I can't comment on them. Others may have better pricing or content, but I felt I got way more than $500 worth out of it. (And I was right)

    This is probably the most cost- and time-efficient way if you have the extra dough. I don't get anything if you sign up, this is just my own recommendation.

    GET A MENTOR... this is the most expensive option, but that's not an issue then it's easily the fastest way to start making enough to support yourself on your own. And then moving on to pull in 6+ figures (if that's something you want). The most cost-effective way to do this is to find an established copywriter on social media who offers a mentorship or beginner's course (usually comes with personal mentoring/feedback). A good mentorship from these kinds of copywriters will run you a couple thousand dollars. I wouldn't pay any more than $5k. Most of them are happy to offer payment plans of some sort (50% now, 50% after your first paying client, etc.)

    FINDING CLIENTS AS A NEWBIE

    There are plenty of ways to collect potential clients (or "leads"). Word of mouth, calling local businesses, etc. But as far as RELIABLE sources of leads go, you as a copywriter newbie have 2 choices:

    A) Jobs boards

    B) Cold emailing

    Start out with A, using the groups I mentioned above. Change the notifications on those Facebook groups so you get alerted by new posts offering work. This lets you jump on potential clients ASAP and get their attention before the others start crowding in. It's not vital to succeeding, but time is a factor.

    Once you've gotten established, start dabbling in B - your cold-emailing skills. You should not actually start using this method until you're ready to start charging high-ticket prices... i.e. $5,000 for a sales letter. There's a fair amount of work involved getting set up here, and it's not worth your time if you're only gonna make a couple hundred off clients you find this way.

    FYI Charm Offensive is a good group on Facebook to learn a a bit about cold emailing. You should be able to get some value out of it even if you don't buy his stuff.

    As for actually FINDING prospective clients to cold email, there are endless ways to do this. And I think that's where a lot of the paralysis and confusion a lot of newbies feel comes from. Especially because at this point you need to learn to think in ways you never have. I'll try and spell out the method I use as clearly as possible, but understand there are plenty of other ways to do this.

    1. Download email scrapers. These are add ons that crawl websites for any data with contact info. You'll need these because not all sellers make it easy to get in contact with them. The ones I use the most are:
    • RocketReach
    • Hunter.io
    • Skrapp

    All 3 here give you a certain amount of free "scrapes" per month. I think Hunter.io gives the most. You can use these anywhere on the web, but they're most effective if you can get to the social media profile of someone high up in the company you want to contact. This isn't guaranteed to get you an email, but it works enough that it's worth the effort. (note: these won't work on FireFox)

    1. Go through websites and collect the emails of any companies you wanna work with. Lots of possibilities here. You'll learn to use your imagination. Start off with these methods, but I suggest learning about others:
    • Look up trade associations of any niches you want to work with, go through the lists, and collect the info of any sellers you want.
    • Go to affiliate marketplaces and collect the info of sellers you're interested in working with. Sites like JVZoo and Clickbank. If you don't know what these are, it helps to know how affiliate marketing works. The Facebook group Copywriting unleashed goes into this with more detail.
    • Go to sites for start ups and angel investors, like AngelList and Crunchbase. If they don't list the email, look for a social media profile (preferably LinkedIn) and use your email scraper.
    • NOTE: Always aim as high up the ladder as you can. If you can get the email of the CEO, do it. Also look at COOs, CIOs, the heads of marketing departments, and any other high-ranking staff related to marketing.

    1. GET A FIRST NAME. Some people argue if you don't have the first name of the person you're emailing, it's not worth contacting them.

    2. Get organized. Plug the emails you've collected into an Excel sheet so you know who you're contacting.

    3. Once your cold email draft is ready, send out an email blast. No less than 250 people. Why 250? Because as #6 will tell us...

    4. You gotta expect a high failure rate. The large majority of people will NOT get back to you with this method (not at first anyway). That's okay. You don't need a lot of people. Since you're charging high-ticket prices (at least for cold email clients), you just need ONE person to say yes to you and you're good.

    5. Follow-up. Most of the time you gotta follow up to get an answer. These are very busy people. Lots of debate on how best to do this, but in general you wanna do it sooner than later so you stay on their mind. I'd start by following up every 2 days without an answer. How many times you follow-up is up to you. Personally I stop at 4 or 5 and just mark the prospect as someone to come back to later

    6. Take no for an answer. Do not try to sell people who tell you they're not interested or to stop emailing them. They can and will mark you as spam, which hurts your cold email delivery rate.

    This is a very simplified explanation and you won't need it for a while, but I hope it makes sense. If you didn't understand any of this, don't worry. Stick with the job boards for now and you'll be fine. The more you work in this space, the more you'll come to understand the processes and principles I'm talking about here.

    POINTERS ON BEING A NEWBIE

    • If you're intrigued but feel overwhelmed on how to get started, don't worry. Everyone feels that way at first. Don't let fear of failure dictate your life. Get educated, make a plan, move forward.
    • Your main concern at this stage is building a portfolio. Once you do that, your next focus is generating good results for happy clients you can brag about to prospective clients. After that, you can focus on a specific niche, learn to market yourself to right people, and start charging high-ticket prices.
    • Learn digital marketing. Watch videos explaining it on YouTube if you can't afford a course. This isn't something you need to do immediately, but at some point you'll need to develop your understanding of digital marketing. It is integral to the copywriting process even if all you do is write the text. You need to understand concepts like clickthrough rate, audience temperature, and conversions. As a copywriter you're a cog in a very complex machine. A ton of marketing work goes on behind the scenes pointing your copy at the right audiences and making sure everything is working perfectly. So you need to have at least a working understanding of it.
    • I know some people reading this are in bad situations. Financially, health, or otherwise. The picture I'm painting here can make it tempting to jump in head-first but do NOT take any unnecessary risks on this. If you have a job, build up your copywriting biz on the side. When you're making enough on the side to support yourself, THEN quit your hellhole desk job. Don't spring for the $500 AWAI course if you're having trouble making rent. This stuff is more effective than traditional job structures but it still takes time, work, and patience. Be smart.
    • Just in case I didn't make this clear - I am not a newbie. I've been at this for 2 years. I also have a strong background in writing (although that counts for a lot less in this field than you'd think). Do not expect to make $3k a month working 2 hours a day right off the bat or you will get disappointed, burn out, and quit.
    • A lot of people say not to underprice yourself, but as a newbie that's not always feasible. Don't be afraid to take on lower price projects in the beginning but also learn to negotiate your worth.
    • Don't feel guilty for charging higher prices (everyone does eventually). You will have a skill that can make your clients a lot more money than they pay for your services. Their potential ROI on hiring a copywriter is astronomically high even if you only do an okay job. Veteran copywriters can generate millions of dollars of revenue from a single email. Your skill has value. Price rationally but without guilt.
    • You WILL have to work hard. At least in the beginning to get established. After that you can coast by like I'm doing for now, or you can keep working hard to increase your rates and improve your business.
    • If you're serious about this, learn to love the hustle. Hunger for a better life. Desire improvement. Always be learning something new and applicable, or improving your craft. Weave it into the fabric of your lifestyle and it doesn't even feel like work.
    • This is NOT a comprehensive guide to copywriting. I'm just some sick dude who's been half-assing it for 2 years. I'm not even that good, and my whole strategy here is very basic. Hit up the resources I mentioned above. Follow other, more experience copywriters and learn from them.

    PASS IT ON

    This is not part of a funnel. I do not make money off of anything you do here. Just an inflated ego from helping people out. Really I know what it's like to fail out of the system. To be in a position where you can't support yourself and where everyone thinks you're lazy or faking it. Copywriting helped me when I had no other options, and I know other people in similar situations could use it.

    If this strikes your interest, I hope you see it through. It's far from impossible. Hell I did it and I was half-dead most of the time. Which is not to suggest it's easy - it's attainable.

    If you know someone you think might benefit from it, share or copy + paste this post.

    Leave a comment if you have a question and I'll do my best to get back to you.

    Good luck. You can do this.

    submitted by /u/BaronVA
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    "Your Business is your Baby", They say - Do you really love your business as much as you love your baby?

    Posted: 08 Dec 2020 10:34 AM PST

    I'd love if a father can answer this question. I was discussing this today with my business partner (he is a father) because someone asked him this question.

    He didn't give me an answer even though he brought up the conversation.

    I wonder what other fathers think about this. Any type of answer is appreciated, lol.

    submitted by /u/Harsh12z
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    For those of you who had an idea and managed to turn it into a business, how did you do it?

    Posted: 08 Dec 2020 02:15 PM PST

    Just a wantrepreneur who's thinking of turning a product idea into a business!

    How did you go through these stages (not necessarily in order):

    • idea validation
    • creating an audience/following
    • creating the product
    • selling and marketing it
    • running the biz

    Thanks! ✌️

    submitted by /u/BrecciusRebornus
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    Email asking to sell my account name.

    Posted: 08 Dec 2020 02:12 PM PST

    Posting for a friend since they're unable to post at the moment.

    My buddy (we'll call Adam) got an email asking to sell his account names because the sender (We'll call Bryan) has the name trademarked and their business incorporated. Adam has had these accounts for years, however Bryan has only had his business trademarked/incorporated for 6 months.

    What are the options here?

    Can Adam face any legal issues if he refuses to release the accounts?
    Bryan has threatened to destroy Adam's accounts any way possible via reviews, harassment, etc.

    submitted by /u/Lord_Ooze
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    What Is One Take Away You Had From Reading Rich Dad Poor Dad?

    Posted: 08 Dec 2020 06:25 AM PST

    Mine was just having money in different forms put in the work for you whether that's real estate, the stock market, products, or digital assets.

    submitted by /u/camaroking98
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    Receiving Payment as a Minor

    Posted: 08 Dec 2020 01:55 PM PST

    Idk if this is the right sub but recently gotten requests to make and edit videos for people, give advice, and boost accounts. Sadly with me being 16 I don't know of any good ways to send and receive money online.

    submitted by /u/Jumpywastaken
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    Learning to move faster (again)

    Posted: 08 Dec 2020 02:59 AM PST

    Hi all.

    Hope you are having a great start to your week.

    Came across the below article, and thought it may give you something to consider.

    Don't Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products)

    For me, through this time, I came to understand that I have been moving too slow.

    That I have let a defensive/ protective mindset take me away from a process where I would (without thought) look for big ideas to build on to a process where I (and my organizations) took smaller, safer, steps.

    Part of that, I have come to understand, is about growing comfortable (again) moving with increased speed, with less "perfection", and accepting that its better to let the market tell me what is wrong vs. try to research everything that could go wrong.

    Would love to know how others are seeing this, and if this year has you thinking more about pivoting in ways that are built for faster speed, trying more idea, or other

    Hope all is well, and have a great week

    submitted by /u/richbrubaker
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    An idea to leverage sales in the last month of the year for your subscription-based business.

    Posted: 08 Dec 2020 09:30 AM PST

    Hey hustlers, keep pushing until the end. Your last month of the year might just be the best one!

    We are entering the last month of the year, which is also the month when a lot of companies approve budgets, renew contracts, or evaluate new vendors for the upcoming new year.

    From a timing perspective, this is one of the best moments to jump into a conversation and eventually win some customers.

    Here's a play you can steal to leverage this time of the year:

    𝗦𝘁𝗲𝗽 𝟭: Find companies using tools/offering services you compete with

    Reaching out to companies that are already working with your competitors is a perfect opportunity to talk with someone that's already familiar with your market. (you can easily have a few examples on their websites, product review pages, or using lead generation tools like Zoiminfo, Amplemarket, LeadIQ, etc)

    Moreover, they might be unhappy with their current solution, or might not know that there are even better solutions out there!

    𝗦𝘁𝗲𝗽 𝟮: Filter these leads for the right decision-makers within your ICP

    Are all your title, location and industry filters always giving you the same leads? If you use Sales Navigator you can try filters like "recently changed jobs" or "department headcount growth" to really nail your search for companies that have available money to spend and managers are looking to shake things up internally.

    Here's a good article that explains how to do use them

    𝗦𝘁𝗲𝗽 𝟯: Craft a dedicated message

    "I noticed you're using {{competitor_tool}}, I reached out because for a lot of companies the end of the year is usually a period when they evaluate renewals with vendors. Is that the case for {{competitor_tool}}? If so, I would love to connect, we at XYZ..."

    - this will trigger their curiosity to learn more about your tool. Why?

    𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲

    𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲

    𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗶𝗺𝗶𝗻𝗴!

    Still not convinced?

    It has just been 1 week and I'm already in negotiation talks for 4 new business customers.

    Happy to help!

    submitted by /u/r_pg101
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