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    Tuesday, June 30, 2020

    Startups Manic Mondays: Support To Get You Through The Week: Share What You Need Help With, Job Postings, For Hire Offers, or Resources

    Startups Manic Mondays: Support To Get You Through The Week: Share What You Need Help With, Job Postings, For Hire Offers, or Resources


    Manic Mondays: Support To Get You Through The Week: Share What You Need Help With, Job Postings, For Hire Offers, or Resources

    Posted: 29 Jun 2020 06:07 AM PDT

    Welcome to this week's Support Thread. Please refer to the below suggested formats to get the most out of this thread.

    Need Support?

    Please use the following format to seek support:

    SUPPORT REQUEST

    What I am working on: What I need support with: Why I need support with this: My questions to the community: Requested Resources: Relevant URL: [if applicable] Additional Comments: Please add any additional comments that may provide more context around what you need support with so others can provide the most relevant support or guidance to you.

    Job Provider?

    Please use the following format to post a job listing:

    HIRING Company Name and URL: Job Title/Role: Employment Type: [Intern] [Contract] [Part Time] [Full Time] [Remote] Job Description/Responsibilities: Necessary Skills and Experience: Requested, but not necessary Skills and Experience: Job Compensation: Willing to Relocate New Hire: [yes] [no] Job Listing URL: Additional Comments:

    Please add any additional comments that may provide more context around the job listing to make it easier for the right people to apply.

    Job Seeker?

    Please use the following format to post an offer to work :

    FOR HIRE Title/Role: Desired Location: Willing to Relocate: [yes] [no] Remote Availability: [yes] [no] Relevant Skills and Experience: Requested Salary/Hourly Rate: Resume/Portfolio URL: Additional Comments:

    Please add any additional comments that may provide more context around the job listing to make it easier for the right people to apply.

    Resource Provider?

    Please use the following format to post an offer to work :

    RESOURCE Organization Name and URL: Location Served: Resource Name: Resource Description: Resource URL: Resource Cost:

    Do not forget to explore the /r/startups discord. We have many relevant channels to seek support, post job listings, share for hire offers, and share resources. You can also find more support using instant chat on the /r/startups discord.

    submitted by /u/AutoModerator
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    I noticed that a lot of landing pages on "Share your startup" lack the basic principles of copywriting, so I wrote this for you

    Posted: 29 Jun 2020 12:51 PM PDT

    Hello!

    I noticed that quite a lot of websites on the "Share your startup" thread lack the basic principles of copywriting. So I wrote this post to help you out.

    If you've not heard of copywriting before, it's simply salesmanship in print.

    Now, I'm not saying that your website has to be salesy. No one likes that! But it needs to sell. That's why you have one in the first place.

    Use empathy. Don't manipulate. Don't hard sell. Don't be aggressive. Persuade with compassion.

    Here's how.

    Do your research first

    Research is very important. I can't stress this enough. You already know your target audience. Now, dig deeper. Find out what they like and don't like about your competitors. Notice how they speak on forums, social media, and the keywords they use in reviews.

    Why is research so important? You are writing for your ideal customer, not for yourself. What you believe in doesn't matter. Your opinions don't matter. You don't know what's best, your ideal customers do even though you may fit the buyer persona.

    You need to put yourself in your prospects' shoes and see things from their perspective.

    Focus on one big idea - your USP

    Highlight your USP first then build on it with the benefits and features of your product/service.

    We find it easier to focus on one thing at a time. Your readers will find it easier to differentiate you from competitors with one thing. So highlight your USP in the main title and optional subtitle, then use the headings, subheadings, and body to build on it.

    You can be creative with the wording but use a voice your ideal customer can relate to.

    Here's an example:

    main title: "Unlimited movies, TV shows, and more."

    subtitle: "Watch anywhere. Cancel anytime."

    heading #1: "Enjoy on your TV."

    heading #2: "Download your shows to watch offline."

    heading #3: "Watch everywhere."

    Write like how your ideal customers speak

    Use the language your prospects use in terms of slang and technical jargon. Use the keywords they use they talk about their pain points and the perfect solution to their problem. Match their tone as well.

    This makes you sound like someone who can relate to them and understand their problems.

    Use "you"

    Your website is like your salesperson working 24/7. So write as if you're speaking to one person.

    Every visitor has a one-on-one interaction with your website. Using "you" will let them know that you're directly speaking to them, like how I'm directly speaking to you.

    As the saying goes: if you're speaking to everyone, you're speaking to no one.

    Add social proof or an alternative

    If you have testimonials, reviews, client lists, places you've been featured in, add them. It builds credibility instantly.

    If you don't, find another way to build authority. It could be your values, your process, your background, your team's background. You can also add badges or even make a promise.

    Earn. Their. Trust.

    Be clear and concise

    Get straight to the point. Don't waste your reader's time beating around the bush.

    For example, instead of this:

    "Our team has already been recognized by market leaders and we are setting the trend for industry standards."

    Use this:

    "Our team is recognized by market leaders as industry trendsetters."

    ONE compelling call to action

    Stick with ONE call to action. The more CTAs, the lower the conversion rates. This is because of decision fatigue (the weary feeling you get after being faced with too many decisions).

    If you have to use more than one, use different colors and text sizes to contrast between them. You may also make one look more compelling than the other.

    You can repeat this call to action throughout your landing page. But make it easier for them to choose by sticking with a uniform text. More variations will give your prospect decision fatigue.

    ***

    I hope this helps! And hope I'll now see more r/startups websites following these basic copywriting principles.

    Any questions? Go ahead and pick my brain!

    submitted by /u/ACertifiedCopywriter
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    Need Advice: Foreign Start-up Saving On Capital Gains Tax

    Posted: 30 Jun 2020 02:14 AM PDT

    I have a start-up in Singapore and seeking to sell some of my founder's shares. I'm a US Citizen. I aim to sell my shares at a consideration of, say $100k US.

    Can anyone advise on what my tax liabilities are? Do I need an accountant involved in the deal? Anyway to structure this so that I minimize my taxes now and in future? Let's assume I don't need to use the money immediately, how do I set up to minimize tax liabilities.

    submitted by /u/btravellerasia
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    Content Marketing at low costs

    Posted: 29 Jun 2020 11:16 AM PDT

    Hi,

    As everyone knows content marketing ist the way to go (usually).

    As im not talented in writing texts or anything similar to this i thought about outsorcing this (like everything i do 😂)

    Do you know similar sites like fiverr for example, where i can hire someine to give me some content based on my product?

    Also i thought about a shirt content video 30-45 Seconds. My idea was to contsct the local media university and ask some students if they would like to do this.... any ither ideas?

    Im as you maybe already know on low budget

    Thank you for your help!

    submitted by /u/biggrabo
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    So I scraped this 440+ list of Angel Investor's contact info(Email/Phones) from Linkedin, you can import them to your Network or Cold Email them.

    Posted: 30 Jun 2020 01:51 AM PDT

    Hello everyone, I would like to share it with this community. Hopefully, you close a good deal importing them as contacts or cold email. I can do it for whatever keyword you give me and will share.

    Here is the link for access: https://docs.google.com/spreadsheets/d/1bFKfZv2ncN7nmty50mIOFF7hlXqBS7RAHsiEUgeLp2E/edit#gid=0 I will authorize manually so it might take 12-24 hrs.

    I am a coder and I do data mining on multiple networks for different keywords or niches, alignable.com, xing.com, instagram.com, and more. This exercise helps me for doing research on what common startups need to thrive when it comes to contacts or connections so feel free to ask any kind of data that will be useful for you.

    submitted by /u/TeslaLegacy
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    Guide for the capital raising process.

    Posted: 30 Jun 2020 12:30 AM PDT

    Hi all, sorry if this is in the wrong place. A family member has attracted some interest for capital investments, but has limited knowledge on the complexities of this area. so far it looks like everyone is out for themselves, and there is a decent stench of used car salesmen at every turn - fine print, hidden fees for missed goals etc.

    I was just wondering if you could direct me to any books, pods, article etc on the process, what to look out for, any tricks, classic scams, how to protect yourself, etc.

    I told the family member the entire finance industry is dodgy, just look at wirecard the other day!

    any help would be greatly appreciated.

    Cheers.

    submitted by /u/qa_rocks
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    How to Evaluate an Offer From Another Company

    Posted: 29 Jun 2020 05:06 PM PDT

    Hi there,

    I am currently working at a startup and have been here for a year or so. I've enjoyed my time here, met great people, learned a lot, and done some amazing things. The company has grown a lot since I joined and I don't have that same excitement and fire in me. I was one of the early hires on the team and while my responsibilities have grown and shifted. I don't feel that I now have the same impact that I had when I first joined.

    I own about 0.04% of the company and am currently negotiating an all-equity raise which I should be receiving shortly that would put me up to 0.1-0.15% (but who knows in the event of a successful exit if my unvested shares will even be exercisable).

    I have received a "Head of xxx" job offer from another company where my salary will be 50% higher, my equity will be 3-4x higher, and there's room to negotiate performance bonuses in my contract. This company is smaller from my current company by about 4x in terms of valuation and employees.

    I have no doubt in my mind that my current company will have a successful exit. I very much believe that will happen. However, at this new company, my title will be higher, my salary will be higher, my equity will be higher, and my responsibilities will be more. I have 25% of my shares vested at my current company so at least I have some skin in the game if and when an exit goes through.

    Ultimately, the exit strategy for my current company is much more tangible at my current company (given that it's further along) than the exit strategy for this new company I've received an offer from, but on paper there are several more pro's to this new company.

    How do I determine if it's a right move and what metrics/questions should I ask around exit strategy, vision, people, economics of the business, etc. To understand if it's a good move or not?

    submitted by /u/needhelpwithmywifi
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    Understanding Options Documents

    Posted: 29 Jun 2020 08:50 PM PDT

    I joined a startup in April and just received my options paperwork and am a little confused on the strike price.

    The company raised a financing round in January. The paperwork says that my strike price is $X at the January 409A. I know the fully diluted percentage that my equity represents, and if I multiply out the strike price to get a valuation, that valuation is less than the round we just raised.

    So was the strike price I was given the price before the latest financing round was closed, even though I joined after the round closed? If so that seems very advantageous to me with a cheaper strike price.

    submitted by /u/SomeDFSstuff
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    Ecommerce start up accounting question

    Posted: 29 Jun 2020 07:50 PM PDT

    Hello everyone,

    I am student and have never worked before and are going to do an E-commerce business soon. I will buy products from Alibaba and have a fulfillment company store and fulfill the orders. I have read other posts about accounting management. That are you have to keep track your expenses very carefully so that you can file tax correctly, and I have never filed tax before. So, I have a stupid question that when I file tax, I will list all of my expenses, how IRS know that these expenses are from my business? I am thinking about open business credit card, but some people say I only need to open a business bank account when I start to generate revenue. So, what should I do? Thank you in advance everyone.

    submitted by /u/ryuryu999
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    Running a 10 person startup from home?

    Posted: 29 Jun 2020 06:30 PM PDT

    Is anyone running a 5-10 person startup from home? We're based out of Seattle and the city rules seem to focus mostly on home business that require in-house visits from customers and clients (i.e. beauty/salons, law offices, etc.). The main concerns seem to be about the noise or extra traffic that will be created, or the outside signage.

    I work at a 5-10 person startup. We have an office at a coworking space right now but 1) it's expensive, and 2) no one's been in the office since March. We're wondering if we can give up the office and when things go back to "normal", work out of a house. It's a large house, so even at 10 people there'd be plenty of space. It's a software based startup, so there would be no outside noise or commotion, and no in-house visits by customers.

    Is anyone currently using their house as an office for a team of 5 or more people? Would appreciate any advice and tips!

    submitted by /u/loopadoo1
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    Here's a head start to getting your next blog posts to rank

    Posted: 29 Jun 2020 05:55 AM PDT

    You've got a secret weapon to boost your rank hiding in plain sight: your blog.

    No amount of onsite optimization, or even backlinks can match what a blog can do for your website.

    Why?

    Because having a regularly maintained blog means you'll have a steady stream of new content to keep your website fresh, provide new pages to earn backlinks, and show Google you are an authority in your industry. It's simple math, a site with 100 indexed pages has a higher chance at ranking than a site with 10. In a world oversaturated by content, quality content is king and your ability to produce quality content can push your site up to the top for your industry.

    Creating high-quality content is intimidating though. Even if you're a seasoned writer getting to number one on Google, or even in the top 10, is a very tall order.

    There's a simpler way to structure your posts so they can rank for any target keyword though! You can do a SERPs analysis. If it sounds technical hang in there, it's easy enough that anyone can do it with 30 minutes of prep before writing a post - SEO novices and pros alike.

    What is a SERP analysis?

    SERP is one of those mysterious acronyms that SEOs throw around, but it's extremely simple to do and highly effective in creating content that can crack the top 10 of Google.

    SERP stands for Search Engine Results Page, so a SERP analysis is nothing more than looking at the top results on Google for a term, and seeing what they have in common and how you can outrank them.

    How to do a SERP analysis

    Pick a keyword that you want to focus on for a blog post or landing page and run a quick Google search for it.

    Take note of what gets returned:

    • What ads are bought for the keyword? Which companies are buying them?
    • What type of content is currently ranking? Is it blog posts or landing pages?
    • Do the pages have videos, pdf downloads, or the ability to listen to the post on an audio recording?
    • How long is the content that is ranking?
    • Who is ranking? Any competitors? Any unexpected websites? Do they overlap with you in other ways (this is a great way to come up with new blog post ideas to match your competitors).

    By taking note of what the successful pages are doing to rank, you'll have an idea of what kind of content you need to create in order to rank with them. Rather than writing a post blindly hoping it'll rank, you can build a plan of attack and structure your post in a way that it mirrors what Google has already deemed top-quality content.

    Congrats! You've just done a SERP analysis.

    Before you write your next blog post, do these 3 things

    1. Choose a keyword for the blog post, this is what your SERP analysis will be based on.
    2. Run a Google Search for the keyword and open the top 10-15 results, open them in new windows or add them to a spreadsheet to review later.
    3. Read those 10 results in depth and see what they are covering but more importantly what they are not. Build out a blueprint for what successful content looks like based on these posts. Remember, write original content - Google will not reward you for outright copying other content. Instead look at this as being inspired by how the leading content is structured when writing your own.

    In as little as 30 minutes you'll gain a big head start on a blog post and have a solid blueprint to creating a piece of content that can rank.

    I hope this is helpful! If you've got a question/additional strategy that has worked for you drop it in the comments!

    submitted by /u/blogtrackr
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    What Should A Modern Bricks And Mortar Store Look Like?

    Posted: 29 Jun 2020 12:19 PM PDT

    I prefer online for most purchases, but I think they must be niches where bricks & mortar stores could offer more value. What are these?

    I guess they must leverage the benefits of :

    • Physical location (browsing /trying on /feeling/experiencing product)
    • Informed well-trained staff, e.g. stylists for a clothes place. Personalized service? (plus upscale opportunities)
    • Trustworthy re: quality, returns service etc. Reliability of stock. (all to compete with online)
    • Transparency of price compared to online (even if honestly more expensive)
    • Nice shopping experience. The feeling of a nice day out or similar, you know what I mean?
    • Instant access to purchased goods. (non-delivery goods)

    I just can't help feeling we buy some stuff online where there could be a decent real shop alternative.

    Thoughts?

    submitted by /u/matthewfelgate
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    I have a web app for high schools, who do I contact first at a school?

    Posted: 29 Jun 2020 02:45 PM PDT

    Hello,

    I asked this question over on r/edtech, but am asking it here as well as this sub is larger/more active.

    I have a web-app that is a student engagement platform (attendance, presentations, questions/quizzes, video conferencing) that can be used in high schools and colleges.

    My question is, I don't know who to contact at a high school to see if they're interested. Do I contact the tech staff? Principal?

    The product has a paid plan, and a very generous free plan, if that makes a difference.

    Any advice would be greatly appreciated.

    Thanks!

    submitted by /u/theryan722
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    Online Services for user testing/app feedback?

    Posted: 29 Jun 2020 02:26 PM PDT

    I'm looking for online freelancers or an online service where I can post a link to my app and have people tell me in detail how to improve user onboarding, make the UX less confusing, explain barriers or turn offs, etc.

    Anyone here have any experience with services like this, what would you recommend?

    submitted by /u/Xstream3
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    Does it make sense to purchase accounting software right after a corporation is formed?

    Posted: 29 Jun 2020 01:54 PM PDT

    Is it overkill to purchase accounting software like Quickbooks when I have no sales yet? I formed a C Corp a few days ago. I'll set up a business bank account soon and use it for all business related expenses. I expect sales to come in a year from now. I just want to make sure I'm not shelling out money on things I'm not sure I need.

    submitted by /u/dspacey
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    My wife has decided to start up a small cafe, and is wondering how much is a safe yet realistic amount to have in savings before beginning her venture. Any help is greatly appreciated.

    Posted: 29 Jun 2020 12:58 PM PDT

    As the title states, my wife has decided that she wants to open up a small cafe around Seattle. It won't be directly in the city of Seattle, but most likely in one of the surrounding towns. She's heard from one of her friends that a safe amount to have in savings before starting the process is $100,000 and that number kind of disheartened her. Right now she's just working as a server so getting that much in savings could take 10+ years. Have any of you guys opened up a cafe? What would you feel is a safe number that is also realistic? She already has some money saved up for this, and she would ideally rather start sooner (within the next 1-3 years) rather than later. (She's currently 28)

    submitted by /u/KeepCalmJeepOn
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    Creating revenue projections for a developing product

    Posted: 29 Jun 2020 12:40 PM PDT

    A team and I recently registered as a company and we have been developing a product for around 6 months now. I wanted to get peoples opinions on what useful financial analysis reports or types of market research should a start-up be engaged in. I was asked to make revenue projections, and I believe I can do that with assumptions on the product

    (effectiveness and price relative to alternatives that consumers have, a probability that a consumer will purchase a product if it is better than their alternatives, etc.)

    Does it make sense to do this while still developing a product and having no history of revenue, however, or should I be focusing on other useful research?

    submitted by /u/Dafkin00
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    Advice for doing software development work as an agency rather than an individual

    Posted: 29 Jun 2020 08:26 AM PDT

    So, I've been freelancing for 6 years as an individual. I've just created a web and software development agency and I want to do work as the agency. I'm in the process of incorporating as an LLC (single member). I intend to hire 1099 freelancers.

    I have no clue how to go about this. Taxes, invoices, business bank accounts, Can anyone help? Thanks in advance.

    submitted by /u/Mjjjokes
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    Kabbage LOC - insolvent? Can anyone verify?

    Posted: 29 Jun 2020 05:42 AM PDT

    I've had a great relationship with Kabbage for the last 18 months. I rely on their LOC for working capital and have always paid and grown my principal amount. Last month I call in a few days prior to my payment date, per their direction, to ask if there was any continuing COVID-related payment relief. To my disbelief the conversation carries on like this:

    "Yes, at this time Kabbage is no longer filling any loans"

    "So does this mean that if I paid down my LOC, I wouldn't be able to withdraw my funds?"

    "Yes, we are no longer able to offer any loans at this time."

    "Can you confirm what this means for my LOC? For how long will this continue? I see you're actively funding PPP applications, so this seems like conflicting information"

    "Unfortunately I cannot give you any additional information. We do not know how long this will last."

    Has anyone else had a similar experience? I can't find any information about this.

    submitted by /u/membahh
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