Startups Legal - Why most EU startups and (sometimes) small businesses register in UK? |
- Legal - Why most EU startups and (sometimes) small businesses register in UK?
- Any advice on tools that help with marketing research and analysis (free or low cost)
- Need Advice on Contacting Tech Publication Writers
- Failed startup founder, seemingly unemployable due to "venture-oriented" background. What do?
- 3 Extremely Easy Customer Service Call Skills
- How to get those first few customers? (B2B SaaS)
- Question regarding Privacy Policy
- Is it worthy to have a launch event for a product that's already live?
| Legal - Why most EU startups and (sometimes) small businesses register in UK? Posted: 09 Jan 2018 11:06 AM PST I noticed that many startups in my home country (also some regular businesses as well) register in UK. In other words their about page and their legal disclaimers all list UK addresses. The trend persists for other European startups as well. My theory is that it is for taxation purposes, but that's just a gut feeling and it would help to have something to base it on. Or discover other reasons for such behavior. A quick check of just one startup revealed something that looks like a PO address, because a quick google uncovered several other ~50 companies with that same address. The startups are location based and don't have any operations in England. I apologize if this is a silly question. [link] [comments]  |
| Any advice on tools that help with marketing research and analysis (free or low cost) Posted: 09 Jan 2018 09:55 PM PST I am working on an idea that I have (related to the film production industry) and want to do some further research. The idea is essentially a way to help increase diversity in film production (possibly using tech like AI) and give minorities more decision making opportunities and a chance for their stories to be told. I already have been doing a lot secondary research, created a survey monkey and asked some people on Reddit (who Work in the industry) some questions. I am also taking a trip to my local library to see what I can research. Looking for anything else that could possibly help. If you work in the film industry, please let me know. Thanks [link] [comments]  |
| Need Advice on Contacting Tech Publication Writers Posted: 09 Jan 2018 03:35 PM PST Hello Fellow Hustlers, Anyone have experience contacting tech publications regarding a potential writeup about your startup product? My partner said that writers couldn't accept free demos during his last startup outreach. How do we get them interested in doing a piece, aside from having an exciting product, if we can't snail mail them anything? Any tips for success in reaching out to these writers? Is there wording we have to be cognizant of? How would writers get their hands on a new product otherwise? Or is all their researched culled from press releases and demo videos and such? Thanks! M! Edit: spelling [link] [comments]  |
| Failed startup founder, seemingly unemployable due to "venture-oriented" background. What do? Posted: 09 Jan 2018 03:41 PM PST I've been trying to find a job since my startup failed in the fall. I'm relatively young and without a college degree, which doesn't help, but I do have 3 years of work experience in market research and 1.5 in sales. Posting this because I've been on the job hunt since the beginning of October and it's starting to get frustrating. I've tried everything I can think of to improve as a candidate, but progress has stalled and I'm running out of ideas. I'll start with my background and skillset: After high school I worked full time as a mechanic for two years. I then attended community college for a year, discovered stock trading, researched as much as possible on my own, took specific classes at school, and worked with a mentor. I learned quite a bit, but the skills I've continued to develop professionally as an area of expertise are fundamental analysis of markets and companies, market psychology, strategy, basic statistics, and risk management. I've also picked up a working knowledge of Python and JavaScript. I traded stocks profitably for a year and a half. My edge was applied market psychology, which I define as analyzing a market's historical reactions to a vast number of catalysts to predict how price will react to scenarios in the future. I traded based on the accuracy and risk:reward of my predictions. Founding a startup and introducing a new product to a market was more or less the same process. I used primary and secondary research to continuously analyze the industry and competitive field, predict what the market would pay for, and use those assumptions for product development, marketing, and sales. It worked well, we built an MVP and signed contracts - but ended up running out of money before we could fix all the technical issues we discovered in our beta (it was hardware so fuck me). Now, I think I'm a decent candidate. I dress professionally and present myself well, and am articulate and personable both on the phone and face to face. I'm quick to reply to emails and calls and 10 minutes early to every interview. I can give that background in a few sentences or I can go into ten minutes of detail, and know when to do which. I do my research and come prepared to interviews. I don't bullshit and can back my claims with hard evidence and examples. Despite all that, literally every job prospect has fallen through due to a percieved lack of reliability. I nail everything else - I'm a good judge of someone's reaction to what I say - and it always eats shit when I try to justify my commitment to the job. As one interviewer put it, my resume a massive red flag because of the "venture-oriented experience". They all view me as having a high flight risk and being hard to manage. They're pretty up front about it, which I appreciate, but it's fucking frustrating. The last thing I want to do is start a fucking startup again. My credit has fallen almost a hundred points since September, I'm broke, I just want some goddamned stability in my life. So I explain that I'm trying to settle down in a career. I explain that I started as a shop rat at the mechanic job and worked my way up by learning quickly and earning the respect of everyone above me. I explain that's why I'm interested in [whatever job it is], because it's already very self reliant and entrepreneurial in nature. However I answer, I can tell it's never satisfactory. I've applied for everything from cold calling to logistics analysis. I tailor my resume for each position. The interviews go phenomenally until we get to my entrepreneurial background. Is there something I'm missing? Could I be appearing over qualified and they think I'll get bored quickly? Or under qualified because despite the listed requirements, a degree is effectively necessary? Do I come off as rebellious and arrogant? I worry I'm over qualified for any degree-unnecessary jobs and under qualified for the degree-required jobs. Has anyone been in a position like this before? Am I fuck out of luck and just need to get a degree? I should add, my network has delivered a few job offers - always high level early hire positions with, you guessed it, equity-only pay. Aaugh. Sorry for the rambling. Thanks in advance for any insight. [link] [comments]  |
| 3 Extremely Easy Customer Service Call Skills Posted: 09 Jan 2018 03:43 PM PST Let Them Down Yes, let them down, but only so that you can later bring them up. Say a customer calls and wants to know if they can get a refund for their purchase. The first thing you want to tell them is that it isn't possible but you will "see what you can do for them". Put the customer on hold, and when you come back, let the customer know you are able to make an exception for them. You will have not only solved their problem, but they feel special and like you've done something extra for them. Read the Mood You should know within the first 10 seconds of the call, the customer's mood. Are they happy? Worried? Frustrated? Feel their mood and set yours to it. If a customer calls and feels like their whole world is going to crush beneath them then you need to be right there with them, fighting the good fight with them. The customer needs to know that you're on their side and that you are going to do everything in your will to help them out. Say a customer calls and is worried because their tire broke down and they are going to miss their flight that leaves in 30 minutes. You pretend you are their coach, and you tell them its' going to be okay, and that we can work together to figure out another option for them. Make them forget about the money and realize that there is another way to solve the problem. Customers love empathy. Be One Step Ahead Typically when I receive a call from a customer, I know my business and audience so well, that I can tell within a few words what the customer has an issue with. Often customers call and don't even know how to fully explain their problem. But guess what? I've already solved this problem 6 times today with previous customers. So I am going to let them explain it in their round about way, and then I am going to give them an easy definite answer as to how to solve it. Say a customer calls and talks for 6 minutes about how their grandpa Joe can't remember his password because he is loosing his memory and ordered 18 bags of Cheetos and I need to check the delivery date so that I can be home when the order arrives so that Aunt Susan won't get mad at him for spending the money. By the time the story is done, I've already set up a new password and resent the shipping details to them. Bam, the customer is happy and you were able to finish 8 other tasks while pretending to listen to their story. [link] [comments]  |
| How to get those first few customers? (B2B SaaS) Posted: 09 Jan 2018 04:57 AM PST We have created an agency password management tool that we are going to launch next week with our MVP feature list. Our goal is to get it out there when we felt like it was ready and well tested - which is exciting! With the help of five different agencies, we were able to grab their feedback and ensure the product will be a good fit and works well with the niche we are targeting. We are prepared to launch, but I am not entirely sure where to spend my time and focus on trying to get those first few buying customers. We have already made the decision to give the product to our feedback agencies for their help in defining the initial product. We have explored the idea of Twitter Ads (since there are a lot of agency leaders/thought leaders in that arena) and just general social media posting on LinkedIn. We are bootstrapped - so we don't have a huge amount of initial capital to do a much larger marketing push. We are also going to sit down with an external group this week and go over brand messaging and making sure we are ready to market ourselves properly - from a content and messaging perspective at least. What was your initial strategy for B2B targeting for your solution? [link] [comments]  |
| Question regarding Privacy Policy Posted: 09 Jan 2018 06:32 AM PST We have an in-store retail application, where store associates place orders for customers and collect their name, phone number, email address, and mailing address. Currently our Privacy Policy is set up to be approved by the store when they begin using the application to place orders, however, the PII we're collecting is actually from the customer, not the store. What is the best way for us to have the customer review and accept the Privacy Policy without creating too much of a disruption in the transaction? [link] [comments]  |
| Is it worthy to have a launch event for a product that's already live? Posted: 09 Jan 2018 06:30 AM PST We have a product that has been free for about 5 months with a few 100 hundred active users and we're planning to make it premium now. We haven't done any real promotion yet but there are few mentions around and like I said the product is live. Will a launch event, in this case, work well for us? Thanks. EDIT: Answering the questions from comment,
No, if this happens it'll be the first time we try any such thing.
Yes, we do have connections with quite a few but not very strong so them accepting invitations won't be certain.
Yes, we could spare some budget for the event without compromising with anything else.
Yes, we want Media coverage (primary) Social buzz Bit of direct lead generation
A physical party.
Yes, it fits well enough. Event launches for a product like ours are common. My main confusion here is whether we should just try and contact publishers via means like email or an event will work a lot better. Also, is it fine if we start doing other promotions before that, like writing blog posts? Sorry if I missed anything. Please let me know as I'm not sure what all factors should be involved here. [link] [comments]  |
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