Startups Tips I learned from marketing on Tiktok with a $0 budget (for b2c, mostly) |
- Tips I learned from marketing on Tiktok with a $0 budget (for b2c, mostly)
- Getting your first customer in b2b SaaS
- SaaS user signups but no use
- How to test out my B2B business idea?
- Quitting job to join Entrepreneur First
- So i have a concept for an anti-capitalist brand
| Tips I learned from marketing on Tiktok with a $0 budget (for b2c, mostly) Posted: 26 Dec 2021 03:53 PM PST Hi! New to this community but I thought it'd be helpful to join somewhere we can share advice/rant/etc. Wanted to start off by introducing what I know :) So as many stories go, you gather a few people (or maybe just yourself) and you create a business. In my case, it was an app. Great! Now what? You Google - how to market your brand. Lots of suggestions come up, some good, some expensive, and some downright outdated. That's where Tiktok (and similarly, Reels) comes in. If you aren't using Tiktok to promote your business, you are actively choosing not to mine gold. That is to say - Tiktok is the absolute BEST way to get eyes on your product/service/business AND you can do it yourself for free. No paid promotions. Although, you can go that route if you wish - I don't have any experience in that option. There are hundreds if not thousands of success stories of businesses and brands that built their audience and became big on tiktok. It can vary from selling cakes, to being a dentist, to being a songwriter. For reference, I am marketing an app (with a rather boring premise) and have still been able to create an audience and generate downloads using solely Tiktok as a marketing tool. So, without further ado, here are the steps you need to take to gain traction on Tiktok and ultimately your brand. Get yourself engrained in the culture This is a step you can NOT skip. This is absolutely the most time-consuming and from an outside point of view, a waste of time. However, this is the most crucial step. Yes, this means you need to sit on Tiktok for at least a few minutes each day, scrolling and seeing what's out there. What's popular. Who's popular. What AUDIOS are popular (more on that later). I personally recommend having a 2nd secret account that you do this on, but that's just my preference. I've also heard Tiktok categorizes "user" vs. "creator" accounts in the backend (I believe this one), but that's all hearsay until proven true. Oh, and I forgot to mention. There is a LOT of hearsay on the algorithm and all that. I'd say don't really listen to that stuff for the most part. Audio is king So if you don't know how Tiktok works or how it got big, it was all thanks to the audio feature. Essentially, each Tiktok has one audio "assigned" to it, so you can use some other video's audio as your audio. You can see the name at the bottom of video, and to access that audio and all other videos linked to it, you can tap on the rotating circle at the bottom right corner of each video. I'm not gonna go TOO much into the basics of Tiktok - there are plenty of other places to learn that.
Determine a niche and audience You should already know this from starting your brand in the first place. But you may want to alter it slightly after you see what types of audiences there are on Tiktok. I'm not gonna go into this, but after the first step you should be able to feel it out a bit. Once you determine your audience, find creators that are in the same field you're in. What are they doing? What audios are they using? What types of content do their audiences like? It may not be content YOU think works. But if it works for them, it'll likely work for you. Keep an open mind. Quantity is important (at first) You'll hear the adage that content is king. Yes, obviously you need good content. However, at first, Tiktok wants to test you. They want to see if you will be consistent or if you'll simply be a person who posts once in a while. So at first, post at least once a day. Tiktok actually makes it quite easy to have a "viral" video. It's not a proven formula, but if you post decent content at least once a day, one of them is bound to "blow up". From there, you'll get some residual views on your next videos but then it'll die down. But your average views will be higher than before the viral video. It'll rinse and repeat. Make yourself unique to stand out I know I said to do what other creators in your niche do, but try to stand out. This doesn't have to be anything crazy. Referencing Duolingo again, they personified their brand into their owl mascot in the form of a giant costume. You don't need to go out there and buy a thousand-dollar costume for your brand, but determine something unique that fits your brand. Personification is a huge strategy for brands these days. People definitely have iffy thoughts about it, but it makes your brand more personal and relatable. I feel like there is much more I can dive into but I am drawing a blank. If anyone wants to add on feel free to do so! [link] [comments] |
| Getting your first customer in b2b SaaS Posted: 26 Dec 2021 06:56 PM PST Getting your first customers in b2b SaaS I often get asked working in enterprise SaaS and building my first start up, how do you get your first b2b customer? Below are a few things I find to be extremely beneficial - what else works for you? TLDR 1. Understand and Know Your Target Persona 2. Narrow Down a List to ~25 Accounts 3. Identify 5/10 Leads w/in the Target Accounts 4. Run Multichannel Outreach Cadences (2+ Months) 5. Personalize Outreach 1/ Understand and Know your Target Customer Persona Example: I am looking for companies who are making headlines for going above and beyond for their employees AND are primarily hybrid/ WFH 10 minutes on Google and I have a list of 50+ possible targets 2/ Narrow Down your List to 20/25 accounts. Use various criteria to narrow that target list down to ~25 accounts. Example: As a startup, I know I wanted to focus on accounts that were between 100-300 users AND are native tech Spend an hour on LinkedIn doing your HW 3/ Identify 5-10 Leads w/in the 25 Accounts It's critically important to focus on going deep when selling to Enterprises. Example: im building an employee well-being software. Our buyers are HR departments. I am targeted 5-10 people with related titles that may be able to serve as our champion. Use LinkedIn to search & filter 4/ Run Outreach Cadences on the ~125 Leads for a Few Months Cold outreach cadences typically convert around the 12+ touch. In other words, you need to touch them 12+ times before they will potential sit down for a meeting. Those touches can (and should be) be from various sources such as LinkedIn, phone call, Twitter, email, Ads, etc. you need to be extremely persistent it is the 🔑. I'd recommend running a 15 touch campaign over a 60 day period all around educating the prospects. Example: I built an outreach cadence that consists of 15 touches over ~45 days that consists of Email, LinkedIn, Twitter, Phone Call, Ads. 5/ Personalize Outreach It goes without saying, Personalize your touches as much as possible. Example: I found a ton of recent articles calling out companies & Individuals that I will reference. I will research and try to understand and align with their company goals. Do DD - Google for any recent headlines you may see on the person/ company. Note: If a Company/ Lead is no longer viable - interchange the company with another on your Target list. You do not need to be married to it however you MUST be consistent. Additional tidbits: We offer demos and free risk assessments where we upload our software in your system to really show you the value before we close the business. If you don't already do this or have live product demo you can test in their environment, I'd highly recommend creating one. Hope you find this helpful. [link] [comments] |
| Posted: 26 Dec 2021 04:59 PM PST So I recently ran some Google Ads and got a few signups but barely any people even using my SaaS. What are some reasons why people would just sign up and not use the software? I have a feeling it's my website where i am hosting the SaaS - which isn't super well designed and professional looking. I have now fixed it and about to run it ads again. Anyone else have this issue? [link] [comments] |
| How to test out my B2B business idea? Posted: 26 Dec 2021 02:59 PM PST Hello! So I have an idea in the healthcare field, where I'll basically be selling software to hospitals. I definitely want to test the market first. However, most advice I find regarding testing pertains to making a landing page, and then trying to pre-sell primarily using Facebook or Google ads. This approach works brilliantly for B2C, however should the same strategy be applied for B2B? Or is there something else that should be employed for demand testing before starting to build the prototype? [link] [comments] |
| Quitting job to join Entrepreneur First Posted: 26 Dec 2021 02:47 PM PST Hello everyone, New to the sub, but basically I was accepted into Entrepreneur First. It's a pre-accelerator of sorts, meaning you go there without a co-founder and without even a product. You get 3 months to find a co-founder and develop a business plan, after which you present in front of an investor committee. (you receive a stipend to cover your living costs during these first 3 months). If they like your idea, they buy 10% of your company for about 100k euros. After this phase, you then develop your business for 6 more months and try and get a proper seed funding at the end of it. For the past few days I have been weighing my options whether to join or not, as it would mean I have to quit my current job which pays well above market range, and realistically speaking the odds of success are slim. On the other hand, this seems like a great opportunity and I could always find a job later in case I fail. I am 25 and work in tech (machine learning engineer). I have never attempted to start a startup. My question to you is: has anyone else applied to Entrepreneur First? What was your experience? Or, generally speaking, what would you do? [link] [comments] |
| So i have a concept for an anti-capitalist brand Posted: 26 Dec 2021 02:29 PM PST Here's the plan. First, you have to engineer products with very high durability. The idea is to go in the opposite direction of planned obsolescence. Try to appeal to the people who are tired of the system and feel exploited, and have a bad, hard, but low paying job. One of the main selling points would be to invent a "forever guarantee", that can cover whatever product you managed to make. But i think it would better work for household items, or something you use or have in your sight everyday. If it is indeed so durable as to keep working for a lifetime, it will in the long term create a bond between the brand and the user, linking the idea of reliability to the brand name. As a plan B, if it turns out it is either impossible or unprofitable to make items last longer than a lifetime, it should be at least possible to make them more durable than the competition. The promotion should be down to earth and get real. Speak the facts that nobody lives the dream anymore and life is fucked up. Here's what an ad of it would look like : (scenery is a fast food restaurant kitchen. A young man with a tired face is flipping burgers. Someone bumps into him, but hurries on without saying anything. The young man sighs.) Narrator : Hey, you ! Yeah, you ! Are you tired of being a nameless cog in the machine with no future ? (Classic product shots for whatever this is, no need to be original) Narrator : The (product) has no fancy features and boasts an average performance compared to competitors. (The old Brand A vs Brand B performance is shown, but they're strictly identical) Young man : Then how would buying your shit fight then system ? (scenery changed, the young man is now in what seems to be an impoverished household, like a small appartment. The young man now has wide smile, and is a bit *too* happy) Young man : Wow. I thought i'd die penniless after our corporate overlords discarded my broken body after a lifetime of hard work, but now i think that if i have the stupid idea of having children, i'll have something to give them when i die ! [link] [comments] |
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