Startups How I got one organic B2B SaaS "sale" every 1-3 days after only 3 months |
- How I got one organic B2B SaaS "sale" every 1-3 days after only 3 months
- Need your opinion for this idea and people to join and help me if you want :)
- To all agency owners out there
- Tech startup in the UK. What books to read?
| How I got one organic B2B SaaS "sale" every 1-3 days after only 3 months Posted: 11 Dec 2021 02:53 AM PST TLDR - Getting organic Google traffic and sales for low volume transactional search terms for your new SaaS or startup can be shockingly easy to achieve in a short amount of time. I have been working on a b2b SaaS as a side project for a while, that's still in development, and wanted to share something that has worked out quite well for me. Maybe somebody else would find it useful. I am a marketer and when i started working on my SaaS side project I decided (based on some advice i saw somewhere) to get a basic site up with some content to start "marinating" it in the search engines so that hopefully I would have some traffic and get a few organic sales by the time the app was ready. To be honest as a paid ad specialist I dont really like SEO due to the perceived time and effort it takes to see the results and the often unreliability of it, but I decided to try it anyway because its logically a good long term strategy for any startup. I just wasn't really convinced it was the best thing to focus my time on in the beginning, with so much else to do, but did it anyway. Much to my surprise within 3 months the site is on the first page of google for some low volume highly targeted buyer keywords and is getting daily traffic and some "sales". Over the past few days I have already received 5 attempts at purchasing the app already. I have a "fake" purchase button setup to help measure real attempts to purchase, to help validate the idea. The buy button leads to a simple sign up form. I then have an autoresponder explaining we are not quite ready yet and what the product will be offering soon, but we are adding you to the waitlist and asking for feedback on what features and benefits you are interested in etc. This has worked really well to indicate real purchase intent and for each purchase attempt I have also received a reply indicating their interest in their own words as well as real feedback on what they want. The value of getting purchase intent signals plus real feedback from actual "buyers" is huge. It looks like I could get at least 1 free purchase every 1-3 days at this rate if the app was actually ready, which is a big motivation to get it done asap. My point here however is my surprise at the effectiveness of getting a site ranking while you are still developing the app. The effort an cost put into this was basically nothing compared to the benefits it will now produce moving forward indefinitely and its only going to get better. All I did to get these results was the following:
It does not matter if if the keyword tools show no or low volume. I already know low /no reported search volume keywords in keyword tools often product significantly more volume then reported in these tools. I have a client making silly money with a high ticket service running exact match Google ads for only a few 0-10 searches per month "buyer keywords". If a keyword sounds like a logical thing somebody would search for to solve their problem, but the keyword tools report no volume, it most likely has volume. You can easily test these keywords for real search volumes by running a quick Google ads campaign for $50 before doing anything else. For example right now I have only different 2 buyer keywords ranked no higher then position 5 on the first page of Google that are reported to have only 10 searches per month. This is already generating an average of 1 "sale" ever 2 days which is pretty decent for a recurring SaaS product starting at $29pm after having put such minimal effort into the website and SEO.
I will say that nobody else was really targeting these specific keywords, the google SERP results for these keywords in quotes as "exact match" is less than 1000 results so it is a gap in the "keyword market" which is why I probably got results faster then others might experience in more competitive markets, but if you try hard you can usually always find a buyer keyword with low volume and competition. So I am quite surprised how well this worked and goes to show you dont need to do any fancy SEO stuff, as long as you find the right highly relevant low competition transactional keywords in an underserved small niche and create a basic site with some useful relevant content, you could potentially start getting regular sales within only 3 months. The effort was very much worth the result in this case but your mileage may vary. I hope this helps somebody decide if this would be a good strategy for them. Good luck. [link] [comments] |
| Need your opinion for this idea and people to join and help me if you want :) Posted: 11 Dec 2021 05:01 AM PST Description of the project: The main idea of this project is to connect elder people in order to battle with the loneliness they suffer. Is a social Project that consist on giving the Elder people the opportunity to find new Friends of their age and with similar hobbies, as in these ages is very difficult to have many Friends and socialize. Giving them also the opportunity to find roommates and share their expenses. This will be possible with the development of this app. This idea arises in these difficult times with the coronavirus crisis which had terrible effects in this part of the population, the elder people. With this crisis we figured out how vulnerable are. This app will help to with these problems that have been existed all the time but maybe until these difficult times we haven´t realized. It will also help to avoid old people ending in a nursing home feeling as if they were a hindrance. To bring about this project we will develop an app and web, which should be very intuitive as people of this ages, usually aren´t used to this kind of things. It will have two sections, one dedicated to find friends and people with similar hobbies to share time with, and a second section which will be focused on searching roommates in order to share expenses and to end with the feeling of loneliness. This part is very important due to at these ages usually is difficult to have that much money and more during crisis time. On this second section, people who have a flat available will be able to publish it in this section to rent it, helping this way the old people to find a place to live. With this, we can solve two problems, one giving this vulnerable people a place to live and to share time with others, and the second one is giving flat owners a space to publish an offer of their flat helping them to rent it. The idea is to firstly release the app in Spain as we know better the society there and the situation, as well as the market and laws there, but in the future to expand it to other countries. -Objectives
-Scope
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| To all agency owners out there Posted: 11 Dec 2021 03:29 AM PST To everyone who owns an agency, Can you all provide some insights on what's your agency about, how did you got started and how did you land your first client and experiance with first client. Thanks already to anyone who will share their experience! [link] [comments] |
| Tech startup in the UK. What books to read? Posted: 11 Dec 2021 02:44 AM PST Please let me know if this is the right sub! I want to create a tech startup, targeting finance/investment sectors. I am pitching my idea to investors, but I feel a huge Dunning Kruger effect kicking in when I hear myself speak of these ambitious ideas. I would greatly appreciate any good book recommendations about tech startups (from anywhere in the world) or case studies in the UK. [link] [comments] |
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