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    Tuesday, July 27, 2021

    Marketplace Tuesday! - July 27, 2021 Entrepreneur

    Marketplace Tuesday! - July 27, 2021 Entrepreneur


    Marketplace Tuesday! - July 27, 2021

    Posted: 27 Jul 2021 02:00 AM PDT

    Please use this thread to post any Jobs that you're looking to fill (including interns), or services you're looking to render to other members.

    We do this to not overflow the main subreddit with personal offerings (such logo design, SEO, etc) so please try to limit the offerings to this weekly thread.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    In Theory - Can a bad business idea with great execution be a success?

    Posted: 27 Jul 2021 05:58 AM PDT

    I know good ideas but bad executions = Failure

    So can bad ideas with good execution = Success?

    From a theoretical point of view. Can execution overrule how good an idea actually is as its the execution of the idea that matters most?

    submitted by /u/MountLH75
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    More than 50% of the potential customers I start a conversation with are in c-suite positions. This is my formula for finding the right timing and crafting the perfect message when reaching out.

    Posted: 27 Jul 2021 08:48 AM PDT

    For me, email has been a powerful channel to start conversations with key decision-makers. However, I'm aware that not many entrepreneurs get it right.

    Part of the reason is that they end up focusing on lead volume instead of quality leads and email personalization.

    So, what's the secret?

    Timing and message are key.

    ---------

    Timing:

    Managers that recently changed jobs or got promoted

    When a high-decision-making manager changes jobs, he/she is likely looking to shake things up internally. New processes and new ways of doing things will be on their minds, and they might even have the budget to bring in new tools/services.

    More, if he/she joined a growing team, you'll likely find an even higher level of urgency to find solutions that accommodate the growth of the team!

    So, all I do is to reach out to these managers at this perfect timing with a compelling message (keep reading).

    ---------

    Message:

    Below, I'll show you how to write great cold emails, without having to spend 1 hour on every single one of them. How? I'll show you a framework that my team has been massively testing and working together with some of our customers.

    Not convinced yet?

    Look at the LinkedIn post one of the prospects wrote about my client's cold email.

    Ok, let's get down to business. What's the framework?

    Step 1. Personalization with good reason

    Rule #1: Don't start by presenting yourself.

    A great first sentence is crucial. Prospects will pay attention to your email if you hook them quickly. Use something specific you know about all prospects to grab their attention.

    An example: "Hi {{first_name}}, I was doing a bit of research on {{company_name}} and saw that you have just recently joined the team (...)"

    2. Natural segue & did my homework

    To make sure you have their attention, show them you did your research carefully.

    Transition and connect the hook you used in the first sentence with the problem you are trying to solve. Don't forget to create an intriguing message and make it all about them.

    An example: "Is this change of jobs also an opportunity to review your tech stack?"

    3. Problem

    Now, that you have the prospect's attention, make sure your message is compelling by mentioning a problem they care about.

    Keep in mind that not everyone in your audience cares about problems in the same way. For instance, C-level executives have different problems than middle managers or individual contributors.

    Use this knowledge to adapt your message accordingly.

    4. Approach and solution

    Segue with a clear and concise value proposition. Leave the details for the call if the prospect is interested in a specific issue.

    5. Proof (optional)

    Social proof has a positive impact on your conversion rates. One of the easiest ways to do it is to show relevant examples of existing customers.

    6. Call To Action

    Finish your emails with one simple call to action. A/B test different calls to action. Sometimes a simple question like "What do you think?" works better than trying to immediately schedule a call. Or vice versa.

    -------

    Now, how do you put it all together?

    Here is a real example I used about 3 months ago. You can see how I used a simple piece of information that was common to the entire audience. It's so simple that you can use it for any type of personalized cold email.

    The example.

    -------

    Have any questions? Happy to help!

    submitted by /u/r_pg101
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    Hey guys! I’m new here. Are any of you familiar with reviewing business plans?

    Posted: 27 Jul 2021 10:16 AM PDT

    I've got a rough draft version of a one page business plan. I'd like some advice on what I can improve or expound on. If interested please reply. I'll message you personally.

    • side note: one page business plans are a thing lol
    submitted by /u/Resident_Gear_102
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    Launched my site…now what?

    Posted: 27 Jul 2021 07:42 AM PDT

    I just recently launched my website for a physical product, with the goal of getting 1000 email sign ups to validate the value and gauge interest. It's been a few days and we are getting leads via fb ads for about $3 per lead (lead in this context is a signup to our email list). In a day we are getting about 5-7 leads.

    How do I optimize this number to either give me more leads or decrease my cost per lead?

    submitted by /u/Chilly_Apendix
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    Need an answering service recommendation

    Posted: 27 Jul 2021 12:27 PM PDT

    Can anyone recommend an answering service you have had good first-hand experience with?

    submitted by /u/free-advice
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    Fast food restaurant owners, what "meat" gives you the best margins? Beef, fish or chicken?

    Posted: 27 Jul 2021 09:05 AM PDT

    I'm interested in starting a restaurant in either burgers, fish and chips or fried chicken. Not looking to get talked out of it, just looking for average profit margins.

    submitted by /u/cerealdolphineater
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    Serial Entrepreneurs! How do you keep things organized?

    Posted: 27 Jul 2021 01:25 PM PDT

    I have two different small businesses right now, I'm getting ready to start a third and outside of a binder or some random Excel spreadsheet how do you keep all of the stuff organized.

    I also am trying to figure out how other serial entrepreneurs keep their information from different companies the web hosting passwords usernames logins email SMTP all that stuff organized?

    Part of this is I'm hiring a p/t software developer front and p/t data scientist, plus somebody to help me with the IT/websites.

    I'm probably going to end up using slack so we can all communicate because we're going to be a completely remote company but when I need to troubleshoot something I have to go back to Notes from three and four years ago when I set up my Go Daddy account.

    Feels like there should be a sub Reddit for running your business

    I was trying to add tools and recommendations flair but apparently it only has one slot but it doesn't give me an error.

    submitted by /u/Your_Data_Talking
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    What are some of the unforseen challenges of scaling a food based business?

    Posted: 27 Jul 2021 05:24 AM PDT

    I own a cookie company and we just got a wholesale account for distribution to 16 stores across the nation, how can we scale up without biting off more than we can chew and what are some of the hurdles you folks have had to overcome to be sucessful in this same industry?

    Also when looking for a kitchen space what are some big red flags and is it better to rent kitchen space and hire staff or go with a trusted co-packer who makes the product for you?

    submitted by /u/trevorjs97
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    what masters degree would be most beneficial?

    Posted: 27 Jul 2021 08:41 AM PDT

    hey everyone I'm trying to start up my own coaching business. i have a degree in psychology and I'm looking for a masters degree that will benefit me the most. I have looked into business and entrepreneurship. I just wondered what masters other people have found most useful.

    submitted by /u/Ok-Excitement-185
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    My LLC needs a Physical Address but Don’t want to use my home and it can’t be a P.O. Box. What should I do?

    Posted: 27 Jul 2021 11:33 AM PDT

    Hey guys, new to the forum. I already have an established LLC in NY. Which is registered to my home address. I don't like the privacy issues and in New York State you can't have your LLC registered to a PO BOX it has to be a physical address. What should I do?

    submitted by /u/iamnickycharles
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    What’s a surprising thing you’ve learned since starting your business?

    Posted: 27 Jul 2021 09:09 AM PDT

    Share some insight below

    submitted by /u/QueenOfTheAbyss_
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    SUCCESSFUL ENTREPRENEURS: If you could give your 5 years ago self one piece of business advice what would it be

    Posted: 27 Jul 2021 02:37 PM PDT

    Pls make them as personal as possible, since stuff like "dont listen to others", "take risks", "don't be afraid of others judging" while are all true they are simply overused and can be applied to almost every scenario.

    submitted by /u/notaserialkiller69
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    Does anybody know a great company for office furniture?

    Posted: 27 Jul 2021 02:33 PM PDT

    My company is moving offices and I'm planning to get new furniture for the sales office. I'm looking for modular workstation (cubicle) type of desks.

    If anyone can point me in the right direction of a company sells office furniture (new or used) and has interior decorating/planning services that would be great!

    Thanks!

    submitted by /u/Whole-Pea1870
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    Resources for Free Business Consulting/Mentorship?

    Posted: 27 Jul 2021 02:30 PM PDT

    Where does one go to hone their ideas, and get support in bringing a mission to life? Or help you identify your gifts and leverage them into an entrepreneurial career?

    Thanks!

    submitted by /u/InFirstLight
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    Banned from Facebook Ads

    Posted: 27 Jul 2021 08:31 AM PDT

    I got banned from Facebook ads a while ago. I didn't break any services because I've never run any ads on my account. Ive tried to contact them but the support is non existent.

    When I tried creating a new account that immediately got banned.

    Ive now got a need to advertise on Facebook and Instagram and would like to be able to do this.

    What are my options? Is there any workarounds?

    Thanks

    submitted by /u/_Mighty_Boosh
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    3 tips for your next Kickstarter campaign

    Posted: 27 Jul 2021 08:12 AM PDT

    Hey there. Here are three tips I learned from my successful Kickstarter campaign...

    1- Make an intro video

    On Kickstarter, you can choose to make a little intro video introducing yourself and the project. I started without a video and after creating one the number of donations tripled. People like to connect a face to the project and are more willing to donate before "meeting" you.

    2- Your social media should be 80% content and 20% asking for money

    If you are always asking for money people will treat you as spam so it's important to work on creating nice, engaging content that will motivate people to contribute to your project.

    3- Keep sharing until the end

    Sometimes it might feel that you have already exhausted all or network and social media but keep on creating content until the campaign ends. People normally need to see your posts there, four times before actually deciding to donate.

    I hope you found these tips useful. I recently recorded a podcast episode where I share my Kickstarter experience and speak more in-depth about these tips I just shared. You can listen to the episode here.

    submitted by /u/tiagorbf9
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    Looking to move into retail stores but not sure how to do it.

    Posted: 27 Jul 2021 02:05 PM PDT

    I have a great website and social media but I'm looking to branch into retail stores. My question is when you have to order from a wholesaler because you don't have the right amount on site, how do you explain that professionally and do you give them time estimates for the arrival ect?

    It's my first business and I don't have a huge amount of room for products, also not a massive amount of money for bulk products upfront either.

    Also I have a line sheet where I've pretty much did cost price x2 to make the wholesale price the x2 again for retail. Do people usually offer free shipping or some kind of 'the more you order, the more discount you get?

    It's just I'm wondering if shipping would eat into there profits to much.

    I'm so confused!

    submitted by /u/mrs_chananadlerbong
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    Simple leadership advice from the man knowns as 'The Trillion Dollar Coach'

    Posted: 27 Jul 2021 01:44 PM PDT

    Bill Campbell went from being a football coach at Columbia University to mentoring business visionaries like Steve Jobs and Larry Page.

    He only entered the business world at the age of 39, but his reputation as a guide for executives led Google's Eric Schmidt, Jonathan Rosenberg, and Alan Eagle to write a book about him called Trillion Dollar Coach.

    Now a lot of Campbell's wisdom may strike you as just good common sense... but I think the simplicity is what makes it so effective.

    Here are some of the insights I keep returning to:

    - Consensus is overrated. Let everyone have their say, but don't put it to a vote. Wait for the right solution to emerge and seize the best option. You can never be 100% certain that you've made the right call, but you can be sure that you at least got the process right.

    - Problem-solving relies on teamwork. Start by asking: "Who's working on the problem? And how are they working together?" There's no point tackling the same storm in different boats. Teammates have to look out for each other and take up the slack when someone is struggling.

    - Put people first. If one thing matters more than the bottom line of any business, it's the wellbeing of staff. Your strategy can't succeed if the people executing it aren't at their best, so lead with empathy: use meetings as a chance to check-in with everyone on a personal level.

    - Connect by listening. It's never been more important to acknowledge each other's humanity. You do that by simply showing you care. "Employee-friendly policies" aren't enough. If you're on a video call, make eye contact, notice objects in someone's background, and express curiosity.

    - Honesty is the best policy. Sweeping things under the carpet isn't going to help anyone. Instead, level with people respectfully and trust that they can handle the facts.

    - Celebrate every win by one of your teammates. Bill Campbell was a tireless cheerleader: he didn't just acknowledge a good job, he stood up in meetings and applauded others' accomplishments. Any good leader will channel that same positive energy.

    - Leaders lead by example. Look after your own wellbeing and set responsible boundaries. But as long as everything in your personal life is in balance, you must remember one thing: giving up is not an option. You're the leader for a reason, so lead with optimism in your heart.

    Ok so maybe it's a little corny in places but damn it, I never got into the business world to lead people and this helps me whenever I need to re-align my responsibilities with some solid values. I've bookmarked these notes so I can keep them in one place. Hope some of it's useful to you too!

    submitted by /u/squaredink
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    Incorporating a marketing business in America from Canada - better opportunities? Thoughts?

    Posted: 27 Jul 2021 01:05 PM PDT

    Thinking of this long-term, but I'm wondering if, by incorporating in America, there would be better chances of gaining opportunities with American-only clients? Don't know if anyone has done this or if it's worth it to do, but I'd love to hear some thoughts from all of you! Thanks.

    submitted by /u/Plotnicki
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    Side Income for a Swiss army knife admin/tech?

    Posted: 27 Jul 2021 01:04 PM PDT

    I'm working as an EA to the CEO of a successful small marketing company.

    I have a vast skillset for admin, technical writing, google suite everything, strategic planning, office suite everything. Templates. Accounting, payroll, bookkeeping. You name it - I've probably done it.

    I have a wide range of experience and would ideally help founders setup what they need for an agreed and logical fee.

    Some items I'm well versed in for example:

    • leadership meeting structure and templates
    • objective and strategic planning templates
    • project management templates -company letterhead and business letters
    • procedures and workflows
    • Presentations
    • Document control
    • Employee management
    • Organization of "what the hell do we need to do"
    • ongoing support as needed for maintenance/changes

    I can only allocate 6-8 hours per week as I'm quite busy with my day job - but I would love to help people with practices I've implemented after significant learnings through direct experience.

    My questions to the community:

    Is it viable to perform contract work of this nature?

    Would you as business owners see value in this?

    What are the day to day problems YOU experience that you wish you could use a magic wand to solve with someone like me?

    What would be the best way for me to engage you from your perspective?

    I don't want to go the conventional route of classified ads nor fiverr - do you have any recommendations?

    Have a lovely day!

    submitted by /u/canadianKestral
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    Need help getting started with my product

    Posted: 27 Jul 2021 09:15 AM PDT

    Happy to discuss in more detail.

    Essentially I see an opening in the saltwater aquarium hobby.

    I feel the market and margins are potentially high enough to make this a decent time to enter. There are a few competitors, but Not saturated.

    My problem is I only know what I want to make, but not how.

    I would need input from experts that could tell me what chemicals are needed to test the water, how to source the pumps, where to look at designing the water analyzer, etc.

    If someone could point me in the direction of some resources or at least somewhere to maybe start i would appreciate it.

    submitted by /u/Slotstick
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    3 Marketing Strategies to Grow your Business

    Posted: 27 Jul 2021 09:13 AM PDT

    Marketing is considered the backbone of any business. So always define a set of specific marketing goals based on the business goals. These goals will motivate you and your team and enable you to track your success. Examples of marketing goals include increased market penetration (selling more existing products to existing customers) or market development (selling existing products to new target markets). These marketing goals could be long-term and might take a few years to successfully achieve. However, they should be clear and measurable and have time frames for achievement.

    1- Use the '7 Ps of marketing

    If you can choose the right combination of marketing across product, price, promotion, place, people, process, and physical evidence, your marketing strategy is more likely to be a success. You can choose any combination of these to achieve your marketing strategy.

    2- Use the Power of SEO

    Having a site show up on the first page of results hugely increases the chances of that website getting clicked on, so a company should do everything in their power to make sure that's where they are in a Google search.

    3- Leverage influencers

    Find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.

    submitted by /u/arslanicrew002
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    What do you think of this idea for restaurant owners to make extra profit during lockdown?

    Posted: 27 Jul 2021 05:18 AM PDT

    Myself and four other university students are attempting to help restaurants gain an extra source of revenue to stabilise income in these shaky COVID-19 times. We have developed an altered business model that is founded on the COVID-19 distancing protocols and so – in theory – should create profit. We would love to hear your opinion of our idea, because there are most likely many practical issues that only those working in the industry would know.

    Our idea is this: restaurant-style meal kits. Similar to meal-kit delivery services such as Hello Fresh, individual restaurants will be packaging the essential ingredients and sauces of customer-favourite dishes into a 'meal kit', which they can cook at home. We believe there are 3 main points of value in this:

    1. Customers can still enjoy restaurant-quality meals during lockdown WITHOUT restaurants having to keep their kitchens at full capacity.

    2. The meal-kits will be cheaper than the actual meals because the restaurant is saving costs on chef's wages and utility bills. This is a significant point of distinction between our idea and take-away.

    3. There will be demand for these meal kits at launch compared to generic meal kits because customers have already eaten these dishes in the restaurant and (we assume) they liked it.

    What do you think of this idea? Is it practical? Do you think it will be profitable? Are there any key places where this could go wrong that you can foresee? We hope to modify and strengthen our idea based on your real-life experience in the restaurant industry. Thank you for your time 😊

    submitted by /u/throwawaybae1291
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    Which accountant should I have file my tax return?

    Posted: 27 Jul 2021 12:06 PM PDT

    I am currently with a CPA that charges exorbitant hourly rates. My most recent invoice ($1,800) has charges on it that I need to dispute. My issue is that my 2020 corporate returns are due in a month and I need them filed. I have a new CPA lined up and they are willing to file my returns for me, but I need to leave my current CPA first. Should I first dispute the charges, then tell them I'm leaving once that is settled? Or should I just send 1 large email disputing the charges and at the same time tell them I am moving to a different accounting firm? Trying to figure out the best order to do this without burning any bridges.

    submitted by /u/scratchgolfer17
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