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    Startups How to protect yourself as a non technical co-founder?

    Startups How to protect yourself as a non technical co-founder?


    How to protect yourself as a non technical co-founder?

    Posted: 19 Jun 2021 12:41 PM PDT

    I'm working on a blockchain business where the key product is a piece of technology my co-founder created; him and his long standing business partner will be doing all the technical work. I was introduced through a friend and am very motivated to make the business a success. Although, I am concerned that I will get the rug pulled once I bring in my connections and do all the business development. How should I protect myself?

    submitted by /u/RealGreenApple1
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    Startup legal services in the UK?

    Posted: 20 Jun 2021 02:41 AM PDT

    I watched this video a while back, on the common legal mistakes startups make. The speaker offers legal services specific tailored to startups.

    https://youtu.be/-F_vbfiScoA

    Does anyone recommend a all-in-one legal service (e.g. Walker Corporate Law ) and if so, any in the UK?

    Thanks 🙏

    submitted by /u/DiogoSnows
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    Manufacturer partnerships... What % of product price should we allocate to manufacturing costs? What do they expect?

    Posted: 19 Jun 2021 03:22 PM PDT

    Let's say the product is a teardrop camper that sells for $10k and I'm looking for a US manufacturer to make it. What would a manufacturer expect to get out of this? Do they expect like a 20% profit over their costs? Do they want the same profit as the product owner/company who sells it? How would we go about negotiating?

    We thought the manufacturer would just come up with a price, then we'd negotiate based on what we bring to the table, but some have asked the cost we're looking for before they begin quoting, which seems like they're just trying to get the most out of us as possible. Like if we say $5k, and they would have offered $4k, they'll still take the $5k.

    Thanks in advance!

    submitted by /u/anonjamesbon
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    Startup Equity For Non-Founding Team Members

    Posted: 19 Jun 2021 11:51 PM PDT

    I am exploring an opportunity at an early-stage tech startup (Seed funded) in the valley and I am a developer myself. I really love the team and the product and based on our conversations It does seem that I would end up joining the company. They are saying they will compensate with stock along with some base salary (We haven't ironed out the details yet but the conversation is headed in that direction). The startup is funded and it's not making money yet but has great potential.

    I have been researching the nature of equity/funding for startups and based on that I have a few open questions:

    1. What kind of equity structures do people give to early employees? When some say's 1% over 5 years, how do you decide the number "one"?
    2. Can an employee who is given stock get some kind of liquidation during different investment rounds like a Series A or a Series B?
    3. For example, I get it's 1% of X stocks vested over Y years valued at Z$'s. There is a series A event that takes place at time t+10. At this moment, once capital is infused does the company increase the number of stocks, or do they raise the price of the share?
    4. If you join a company early and get stock, Do the fruits of the vesting only come after 8-10 years when companies go public?

    Any insights would be greatly appreciated. Thank you!.

    submitted by /u/thunder_jaxx
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    If I don’t live in my target user’s region, what is the best way to promote my startup without spending a cent?

    Posted: 19 Jun 2021 07:56 PM PDT

    Hey guys I'm working on an app side project and wanted to promote it among my potential users. It's for people learning tech (programming, UX design, startup...) and I want to gather their sign ups. It's primarily targeting people in US, but I'm from Hong Kong and I don't know anyone in the States.

    I've thought about launching a social, but it seems it's impossible to reach people in the west if I'm not willing to buy ads. Meanwhile self-promoting on reddit is often prohibited.

    Has any of you encountered this situation before? What did you do?

    submitted by /u/DesmondH_RL
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    Just had my first investor meeting, what are some signs the meeting went well?

    Posted: 19 Jun 2021 02:28 PM PDT

    • The time slot was for 30 mins, but it stretched to an hour
    • Got to know each other on a deeper level
    • They had some questions about Customer retention, product details, market penetration strategy
    • Asked to see a prototype which I demonstrated
    • They liked the idea, said they haven't seen it being done in the space before
    • Sent me an email so I could forward them my pitchdeck (I cold messaged them on social media to get their opinion about something)
    • Wants to follow up with another meeting next time to get to know my background, etc.

    ***Edit: My first meeting exposed me for not having enough pitch practice. I got asked some questions that put me on the ropes and exposed some limited understanding I thought I knew. It became more conversational than actual pitch. We generally were understanding each others personality and building a connection, etc

    It was a very enjoyable and informative meeting, I could tell they were looking at me in an "awestruck" fashion. The tone at times came off like they were analytical, and extremely composed in their assessment's (I'm assuming since they have experience as an investor, they know how to control their emotions).

    I'm an over-thinker so I would appreciate some insights into signs a first investment meeting went good or bad.

    submitted by /u/chesterbryce
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    What to do while waiting for partner

    Posted: 19 Jun 2021 07:39 AM PDT

    Hi everyone,

    I'm planning on starting a business soon but my partner is finishing up a course in early August and can only begin working on it then. We don't want to do anything too serious about the idea until both of us are working on this, but I have a number of weeks that I can spend on this. I was wondering what people would recommend I do to make sure we can hit the ground running?

    I've been working on market research and have been talking with our target market, but have a very low response rate (I know this common, but any recommendations there would also be greatly appreciated).

    submitted by /u/Sexy_Australian
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    Successful SaaS founders: How do you handle auth?

    Posted: 19 Jun 2021 04:22 AM PDT

    Hi all,

    I'm a Software Engineer (C#/.NET, Java, ReactJS) and I want to create a SaaS.

    I'm capable of implementing JWT authentication, but nothing more or less.

    I just need a simple auth mechanism such as email + password. I don't need any social logins or so.

    The only thing I could possibly think about is 2FA. I'm aware that things such as SAML, SSO etc. exist, but I don't know if I'll need them for a simple email + pw auth process.

    So do you handle the auth process with something like PassportJS, JWT or do you rely on a 3rd party service like auth0 or okta?

    submitted by /u/ibi971
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    Need practical B2B sales advice

    Posted: 19 Jun 2021 01:58 PM PDT

    I need some practical tips for B2B sales because I think I'm only doing a trickle of what we need.

    Short background: We're looking to whitelabel some ticketing software, get some customers, and then start building new value props on top of it. The value props are only really valuable at scale (i.e. not a community theatre or high school sports match), hence the feeling that we need to capture customers first so that we can get these larger contracts in place. I'm a developer, he's mostly a developer (think IS but heavier on tech)

    We've been trying to make ~30 contacts/wk bewteen the two of us. Most of these have been LinkedIn connects with people who are actually connected with us somehow (so that we don't have to pay for premium mail, but also makes for a stronger contact I believe). We've actually been able to talk to 3 customers in ~70 contacts.

    I think this number is way too low and needs to be closer to 200/wk (or our conversion needs to be way higher?). It just feels like the amount of effort to find a proper org, get an employee, make the connection / find their email address is a lot of effort to be shooting for those bigger #s, and I'm wondering if there's practical tips to get me from here to there. We have been *trying* to aim for quality over quantity, i.e. relevant job titles, personalized emails, a bit of understanding about the person's background/role/organization.

    Some thoughts I'd like opinions on:
    Purchasing email lists and then blasting out more cold-email type contacts?
    LinkedIn premium mail? (Feels too expensive for only 15 contacts/mo or whatever it is)
    Methods for finding where our target demographic hangs out (physically or virtually)? [i.e. I know that for one target customer group, the incumbent software hosts conferences and has an ecosystem that they're plugged into]
    Should I frame our initial contact as sales or customer discovery? Both are valuable to us, I've leaned towards customer discovery (i.e. I saw you're in the space and would like to ask you a few questions)
    Potential CTAs? Is asking for a zoom in a cold email no bueno? (One method that I've liked is to say which feature, x y or z, sounds the most valuable to you in this software)

    TIA!

    submitted by /u/NoPainsAllGains
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    Wanting to start a traveling food vendor buisness.

    Posted: 19 Jun 2021 10:11 AM PDT

    What do I need to do if I wanted to travel between states attending festivals, farmers market, or perhaps just have a stand selling grilled food on the side of the road? I would grill the food in person and I can't immediately afford a food truck, so I figured why not start small. I wanted to start in hannibal mo at a farmers market and everyone loved the idea, the event coordinator, the county clerk, ect. Except when I filled for a permit with the health department, they denied me and it said it was "unpermittable." They didn't give me an explanation why. I don't even understand what that means. Am I going to run into this issue with every county I go to? I'm so lost...

    submitted by /u/Unusual-Advice7300
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    Should I go at it alone longer? Reach into my pocket to hire a tech lead? Or Fundraise while not in the strongest position with metrics?

    Posted: 19 Jun 2021 12:51 PM PDT

    Background: Non-technical solo founder that used an outsourced team to develop MVP.

    Product: Social Financial Planning platform. It guides you through creating models for scenarios and scores their chance of success. You can then share these models / comparisons with the community for suggestions of how to do better or just to make a model-backed point.

    Stage: MVP is live and garnering some actionable user feedback. Iteration on feedback is slow due to the outsourced nature of talent as well as a reduction in allocated hours (I communicated to the team that I wanted to slow down development to have user feedback direct subsequent releases)

    Issues: There is nobody in my immediate circle I can bring on as a technical co-founder, CTO, tech lead. I am hoping to hire someone for a 6-month contract who will PM with the outsourced talent as well as bring some of the development in-house. The intention of this 6 month period is to find my technical partner. I plan to list the job at a competitive market rate as I am very eager to not be alone in this, but I would greatly prefer someone innately passionate about the problem as I am.

    I would like to focus on user growth, monetization, and fundraising. The rate I plan to advertise for the 6-month prospective stretches my personal budget.

    Questions:

    -As desperate as I am for a cofounder, should I instead advertise a more average market rate to filter for potential applicants that might be more passionate about the project and interested in equity? My worry is if it's just purely an attractive salary, I cannot sustain it past 6-months and their continued employment would be contingent on fundraising.

    -The product is financial planning with social and content features, the latter being underdeveloped. As a result, retention is low due to the fact that financial planning is something you do infrequently. The idea to boost leads and retention is to have content published on and using the platform. I plan to do this in the next few months - get content creators to produce their videos using the product, publish our own content, grow users. I want to fundraise, but the underwhelming retention and engagement lead me to believe that I shouldn't do so until I fix this issue. Would you agree?

    -Monetization is down the line as I didn't want obstacles to user growth. Given it is an MVP with known bugs on production, it feels early to monetize via subscription for premium features. Given I don't have a direct customer value, it feels like I need to just guerilla market as opposed to paying for help since my short-term CAC is far greater than my non-existent CLV. Keep in mind, there is no external funding at this point. Is it far too early to do paid marketing for the product?

    Sorry if the above is rambly. It seems like a bunch of chicken and the egg problems and I was just looking for guidance as I'm somewhat uncertain of the next steps.

    -I want to fundraise to pay for technical talent and marketing (getting hard on my personal budget)

    -I want to do paid marketing to improve user count and get better feedback. (I have barely begun marketing on my own, but I am not a natural talent at it)

    -I want technical talent to improve iteration time on user feedback, and reduce friction points that hurt user acquisition and retention. ( I can see where in the user journey people are sticking, I wish I could fix them faster and work on developing features that not just improve the user's experience, but make it easier to grow)

    -I want user growth, retention, and engagement to fundraise better.

    Anyway, thanks for listening to that somewhat rambly post. If anyone can see a clear path forward or thinks there are details to focus on would provide such clarity, I'm all ears. It's tough being solo sometimes without someone to bounce ideas off of.

    submitted by /u/peercents
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    How important a big launch is for a B2C startup?

    Posted: 19 Jun 2021 12:04 PM PDT

    Hey everyone,

    I was wondering "how important a big launch is for a B2C startup?"

    Context: We are ready to launch our app on the App Store, but we have not done any of the work to make a big launch. We don't even know what we are supposed to do and we don't have any money. Our plan right now is to do a silent launch and try to organically grow to enough traction where we can get some funding.

    However, I just read some blog posts about how doing a big launch is really important because it is a great time to get growth.

    So is this true? Will I look stupid in front of investors for not doing a big launch? Are aliens real?

    submitted by /u/Republic_Spirited
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    Enterpreneur or jobseeker, need advice

    Posted: 19 Jun 2021 10:03 AM PDT

    I have an awesome business idea, but don't know how to go about it. Please bare with me as it's large story.

    Detailed- Hey, I have completed my U.G. and live in a developing country where people my age have stable jobs and have settled by this time. I come from a middle class family with get a good job and stable life mentality. Few months ago I had an idea which I thaught could be my startup opportunity, so since then I started to work on it secretly and soon realised I was right. Day by day, in my free time, I researched about it and worked on it. Now the idea is almost complete on pen and paper. During my research I found out my idea was so unique that it would be first of its kind in my country. Hence, I'll have to start from scratch (if I do so). Note- my idea is not even that unique, hence have a limited time period to start my company if I do so.

    Now, I've only told my elder sister about it, even my parents don't know about it. And she too has jobseeker mentality. Since I belong to a middle class family, we don't have lot of funds to start a company ( even prototype production costs money). Since I worked on this all alone, I don't have a team( can't find somone too) my friends have no clue about it.

    Day by day I'm faced with problems like- How do I get the funds required ? How do I tell my parents? How will they react? How do I assemble my team? How do I trust people won't copy my idea? How do I evn start about it? Etc.

    Since I was a child I wanted to be an Entrepreneur. Now, when its all within my hands reach, I feel scared of f@*king it up. As it won't be first time, I used to go to a good college for my UG but dropped out after 2 years, due to bad company. After which I joined a college known for its poor rep. and finally completed my UG. Since I decided to dropout everyone around me (except my parents) started to look down on me, and treat me like I am inferior. After my UG completion I failed to get a proper placement and moved into my parents house, shut all contacts with friends, Now day by day I see my parents lose hope in me. Day by day I see myself breaking down mentally due to jears of the society.

    I don't think I can survive this atmosphere for long. Since all doors seemed to be closed I came to the strangers of the reddit for some advice.

    ANY ADVICE IS APPRECIATED. Please somebody, advice me on what to do, please.

    submitted by /u/R0gue_Reaper
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