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    Wednesday, March 31, 2021

    Wantrepreneur Wednesday! - March 31, 2021 Entrepreneur

    Wantrepreneur Wednesday! - March 31, 2021 Entrepreneur


    Wantrepreneur Wednesday! - March 31, 2021

    Posted:

    Please use this thread to ask questions if you're new or even if you haven't started a business yet.

    Remember to search the sub first - the answers you need may be right at your fingertips.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    James Clear messaged me. A lesson on modesty we should all follow as entrepreneurs.

    Posted:

    James Clear, the author of the New York Times bestseller, Atomic Habits, sent me a DM on Twitter.

    Driven by astonishment and excitement that such a popular author was messaging me about an article I wrote last year, I posted a screenshot of the conversation.

    I did it for somehow selfish reasons of course, I wanted to share my joy and promote my article (James Clear reading your blog, best social proof ever).

    Then, amid congrats messages, a few people noticed something I overlooked.

    James wrote

    Hi David... I'm an author and I'm trying to chase down a source. Hoping you can help.

    He assumed I don't know who he is and politely introduced himself without any credits. Nothing like "I wrote Atomic Habits, the bestseller you probably heard of".

    This is so awesome. Such modesty and humility. I think that's really what success is about. We all have seen all those douchy high achievers who always look down on others.

    Regardless of your success (Which I genuinely wish you), bank balance, number of employees, sold copies of book or fame, please stay humble.

    People will notice and reward you.

    Be like James.

    submitted by /u/dcedrych
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    How online courses grew 45% in 2020, what where the most profitable niches and what lessons we learned

    Posted:

    We performed a massive study of the current online course economy. We analyzed more than 500 courses on the platforms Coursera, LinkedIn Learning and Udemy and got insights of around 32 million learners. We studied the global market size, number of courses per platform evolution, number of learners evolution and the categories that has the highest demand.

    Some information of the study:

    • Market size of online education from 2015-2020 ($200 billion) and forecast up to 2026.
    • Number of courses per platform from 2016-2020 (178k courses) and forecast up to 2022.
    • Number of learners per platform from 2016-2020 (153 million) and forecast up to 2022.
    • List of top courses per platform and number of students.
    • Course niche forecast up to 2022 (growth between 20%-40%)
    • The collected data is from Coursera, Udemy and Linkedin Learning, divided into 10 categories. The most demanded areas are sorted as follows:
      • Programming (1st position: 7,020,118 learners)
      • Artificial Intelligence (2nd position: 5,006,720 learners)
      • Thinking process & Coaching (3rd position: 4,654,832 learners)
      • Wellness (4th position: 4,400,444 learners)
      • Communication (5th position: 3,143,538 learners)
      • Office tools (6th position: 2,186,060 learners)
      • Arts and digital design (7th position: 1,522,348 learners)
      • Finance (8th position: 1,428,620 learners)
      • Marketing (9th position: 1,340,105 learners)
      • Remote work and time management (10th position: 1,239,839 learners)

    At the end of the presentation, we added some takeways for the analysis: * COVID 19 pandemic has produced a massive growth in online courses enrollments * The key for making successful courses is quality * The most demanded courses are about technical skills, interpersonal skills and wellness * In the next years, online course enrollments will grow 30% * There is a massive business opportunity in creating niche online courses.

    See a video with all the details.

    Please find it useful.

    submitted by /u/One_Scene9983
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    What’s better than making 6 or 7 figures running your own gig....

    Posted:

    I think in the Entreprenurship space , the ability to come and go as you please is a heavily underrated topic that is discussed.

    I'm a business loan broker and can work from a phone/laptop anywhere. I remember the days of internal agony where I had to sit somewhere and make calls for 8 hours a day while my earning capacity was limited.

    I realized over the last few years of running my brokerage is my highest value is the time freedom that comes with it, not the money.

    If I want to show up for 3 hours one day, I can. If I want to work 10 hours in one day, I can. If I want to travel to see my family, I can without having to face resistance from a boss.

    The ability to make your own decisions, think for yourself, and not be controlled by another individual is true freedom in and of itself.

    submitted by /u/Scottsdale1304
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    How we got our first paying customers for a chrome extension. Pivots and lessons learned!

    Posted:

    In December, my co-founder and I launched Roamer, a chrome extension that helps people find Airbnbs with fast WiFi. Since then we've been iterating in search of a revenue model. This week we finally got our first paying customers! Here's how we got there:

    When we originally launched, Roamer was completely free to use. Users could just click one button to add the extension to chrome, and they would then be taken to a brief welcome page. We were not capturing email addresses as part of this flow, which we later learned was a big mistake!

    After we had a few hundred users we wanted to test if we could convert them to paying customers. We designed and built an experience that would start locking out users from using the extension if they had viewed more than 10 listings in one month. They would then be prompted to upgrade their plan if they wanted to continue viewing listings with the extension.

    Perhaps not surprisingly, many users were startled by the change and uninstalled the app. We only had 2-3 people even click the upgrade button while 20-30 had uninstalled. After a few days, we pulled the plug on this test and figured we needed to make some changes!

    We recognized that the core issue is that we weren't setting expectations properly upfront. We decided to completely re-do the sign-up flow. Requiring users to sign in via google AND select a plan all before they even get to try the extension out. This way they would essentially be "opting in" to the freemium option instead of just having it surprise them one day. This was a pretty large engineering investment, but we felt it was worth it to get it right.

    We weren't sure how much additional friction people would tolerate during the sign-up flow. It turns out, quite a lot! At least for our chrome extension. Once people are "hooked" enough to want to try something out, they seemed to convert at very high rates from installation -> sign-in -> plan selection.

    After only a few days we've already had 6% of our new users upgrade their plans to the paid version! Since we've now started collecting email addresses I was able to personally reach out to each of our new users and start building a relationship with them.

    Key takeaways:

    • Don't be afraid to add important steps to your sign-up flow. Especially if users are curious to get a taste for your product.
    • Set expectations ahead of time when it comes to payment. If people are used to having something for free...asking for money later will come as a surprise.
    • Collect email addresses early! Otherwise, you have no way of communicating with your users. This sounds obvious, but I didn't realize that chrome extensions don't get any contact information about their users just from an install.
    submitted by /u/Digidaniel29
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    Cold outreach is one of the most powerful growth engines for any B2B. Here's a formula to write emails that consistently generate new opportunities for your business

    Posted:

    Email is one of the most powerful growth engines for any entrepreneur trying to ramp up sales.

    However, not many get it right.

    Part of the reason is that entrepreneurs end up focusing on either a very low volume that needs scale, or too much volume with almost no personalization (we get these in our inbox every day...).

    So really, cold email personalization at scale - why should you care?

    If you want to schedule dozens of opportunities on a monthly basis, you need a formula to repeatedly stand out from the crowd. A formula that makes replies like these feel normal in your day-to-day life:

    • "I've got hundreds of SDRs emailing me, trying to LinkedIn me or sending inmail. You hit out of the ball park and for the first time I'm replying."
    • "Hey, Like your approach - let's do it. Speak Monday."
    • "Sure, I'd be happy to chat. Give me a call before 9:30am this morning."
    • "I have to say I was looking forward to that call! Let's chat next week."
    • "Wonderful cold email - I've got 30 minutes at 8am PST tomorrow or an hour at 2pm PST"
    • "Hi, Nice email, original and engaging! Let me have a link to your product but I have to tell you I have done a lot of work in this area over the past 12 months so feel we are mainly sorted. However, happy to see if we have any gaps."
    • "Yes I do! Let me know some times that work for you."

    The secret?

    Successful outbound sales lies in 3 main factors:

    1. Targeted relevance
    2. Outstanding personalization
    3. Scalability

    Don't worry. I'll show you how - all secrets uncovered.

    The Formula:

    1. Personalization with good reason. A great first sentence is crucial. Prospects will pay attention to your email if you hook them quickly. Use something specific you know about all prospects to grab their attention.
    2. Natural segue & did my homework. Transition and connect the hook you used in the first sentence with the problem you are trying to solve. Don't forget to create an intriguing message and make it all about them.
    3. Problem. Now, make sure your message is compelling by mentioning a problem they care about. For instance, C-level executives have different problems than middle managers or individual contributors. Use this knowledge to adapt your message accordingly.
    4. Approach and solution. Segue with a clear and concise value proposition. Leave the details for the call if the prospect is interested in a specific issue.
    5. Social Proof. Social proof has a positive impact on your conversion rates. One of the easiest ways to do it is to show relevant examples of existing customers.
    6. Intent-Gauging Call to Action (CTA). Finish your emails with one simple call to action. A/B test different calls to action. Sometimes a simple question like "What do you think?" works better than trying to immediately schedule a call. Or vice versa.

    Here's a real example I used leveraging a hobby that prospects and I had in common. If you want to dive deeper into this formula with more real examples and a step-by-step guide on how to craft an email like this, you can follow this guide.

    --------

    Hope this helps, Happy to help if you're struggling with your cold emails!

    submitted by /u/r_pg101
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    I have 200k followers on TikTok. What business opportunities do I have?

    Posted:

    Hey guys! I make personal funny videos and some product videos for company ads. I want to take this to the next level and need some help: Should I start a digital marketing company? Should I develop own products and promote them? Other ideas?

    submitted by /u/Lee63225
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    The best way to network?

    Posted:

    The best way to network?

    Start every conversation by adding value.

    Examples of this include:

    I learn 1 thing very well. I then send it to everyone that would benefit from that thing (up to 50 people at times). Here's an example of how I do this: https://twitter.com/KareemAbukhadra/status/1377371422415233029/photo/1

    Complimenting people. Real, thoughtful compliments. Not fluffy vague compliments.

    #networking #career #business

    submitted by /u/Kareem1997
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    20 Best Free Tools to help you when you are just starting a website

    Posted:

    Starting a website or blog is not easy. Maintaining Website SEO, creating Unique content, Marketing, etc. It is so tough, especially If you are an all-rounder like me. So getting some help from free tools can be the best thing in the whole world. But It takes time to find the perfect Free helpful Tools for a website. You will have to find tools that help you with On-Page SEO, Off-Page SEO, Content creation, SMM, etc. So that's why to make your work easier, I have listed the 20 best Free Tools, which have been very helpful for me. And hopefully, it will be helpful for you too.

    1. Answer Socrates - It helps you discover the questions people ask on Google about almost any topic for free.
    2. Mangools SERP Simulator - It's a free Google SERP Simulator that lets you see a snippet of your website. Means It will show How your website will look in Google SERP.
    3. Coschedule headline analyzer - It helps you Write Headlines That Drive Traffic, Shares, And Search Results.
    4. Hashtagify - It helps you Monitor your hashtag performance, exploit the best hashtag suggestions, and identify Twitter influencers.
    5. Google Analytics - It is a web analytics service offered by Google that tracks and reports your website traffic, your Visitor country, websites that send most traffic, pages that your Visitors the most, and many more.
    6. Google Search Console - It helps you check indexing status and optimize your websites' visibility.
    7. Duplichecker - It a free plagiarism scanner that will scan millions of webpages on the internet to find the exact matches against your content.
    8. Grammarly - It will help you Compose bold, clear, mistake-free writing with its AI-powered writing assistant.
    9. storyset - It helps you Customize, animate, and download free illustrations for your next Project.
    10. Content Analysis by SEO review tools - It checks whether your Content is SEO-friendly or not.
    11. Woorank SEO analyzer - It will help you optimize your online presence, grow your website, and generate more traffic.
    12. Buzzsumo - It will help you find the content that performs best on the internet.
    13. Google trend - It can help you find your selected topic's popularity.
    14. Soovle - It gives you Search suggestions and completions from the top providers on the internet like google, amazon, youtube, etc.
    15. Trendhunter - Gives insights with a global network of 271,880 Hunters, billions of views, AI, and a skilled team of Researchers and Futurists.
    16. Exploding Topics - Know rapidly growing topics before they take off.
    17. BuzzFeed - know what type of articles are trending in your Niche.
    18. Grammarly - It will help you Compose bold, clear, mistake-free writing with its AI-powered writing assistant.
    19. freepik - It can help you Find Free Vectors, Stock Photos and PSD.
    20. Google keyword planner - It's a free Keyword Planner that lets you discover new keyword ideas for your Search campaigns, articles, etc.

    --------------------------------------

    P.S: I'm not marketing any tools. just a friendly sharing :)

    submitted by /u/Sahitya6
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    New e-learning platform

    Posted:

    Hello!

    Me and a friend are about to launch a new e-learning platform that focuses on improving earnings for instructors while offering the best experience to students!

    As you may know, Udemy charges a 50% commission for purchases coming from their marketplace.

    Look no further! We will only a 10% commission for instructors, no matter what the origin of a course purchase is!

    We want to invite you to be among the first ones to publish your courses on our platform.

    We are going to launch within a couple of months, and being among the launch instructors will give you significant exposure.

    Are you interested in joining us?

    submitted by /u/pizzagirl93
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    How has being an entrepreneur affected your family life?

    Posted:

    Entrepreneur life...

    submitted by /u/sportifynews
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    Review your website or Idea

    Posted:

    Hi everyone,

    I've worked in the tech and startup industry for a few years and would love to give back. I'm a web designer/developer by trade and I've built over 100+ websites. Let me know your website or idea and ill give you advice

    submitted by /u/moham225
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    Looking for feedback/improvement ideas on tracking

    Posted:

    As part of a project, I am looking into how parcel and order tracking works currently for online sellers, and what their major pain points are. Any feedback or insight you may have, particularly if you run an online store, would be appreciated. Please list the ecommerce platform you use, as well as any third party shipping or business software/plugins that are connected.

    How many orders do you ship monthly?

    How do you provide customers with tracking information? (I.E. Manually per order or automated, confirmation through email sms or notification.

    Reasons you chose your current order tracking / shipping carrier?

    submitted by /u/Spikeball25
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    Different types of Digital Marketplaces

    Posted:

    Hi Redditers,
    What do you think about my new article about different types of marketplaces and how they work. Will appreciate any feedback, even rude 😅

    https://www.urlaunched.com/blog/the-different-types-of-digital-marketplaces

    submitted by /u/one_ivan
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    Beer and Bandwidth: Considering a 3rd shift second job to stay afloat while launching an IT business

    Posted:

    Hi fellow entrepreneurs,

    I've been working in geospatial tech for 3 years since college, currently at a major international tech company. The pay is great, I love the team and my boss, but the work itself is getting dry and there doesn't seem to be much hope for change in the type of work I'm doing. Some of my co-workers and I are starting a small local ISP in my city, and much of the day-to-day operations, professional networking, government and public relations, etc., falls to me (willingly) as the least IT-savvy but most extroverted of our little crew. As such, I'm finding it increasingly difficult to balance the schedule of a day job with launching the business, since most of my work on the business by necessity happens during normal business hours. As much as I want to keep the 6 figure income, both for stability and for ability to invest in the business, I'm starting to see it as an inevitable necessity to leave the day job in order to focus on entrepreneurship. However, until or unless we can secure funding to both buy equipment and pay ourselves, I need to make mortgage payments, continue to save for the future, etc. I have a passion for brewing and there's a 3rd shift Cellerman position open at my favorite brewery down the road. I'm pretty well qualified thanks to being a relatively strong and healthy guy and having some experience with home winemaking, and I've applied

    Both I and my wife are concerned about how the schedule would impact my health and wellbeing, our family, and time for friends and hobbies, but it's incredibly important for me to be able to get this business off the ground, and I have faith we'll be able to make it work. I'm hoping to get some insight from others who may have worked night jobs while launching their businesses as to the pitfalls, pros and cons, etc.

    My hope is that my passion for both the business and for beer and brewing, the quality reputation this brewery has as an employer, and taking advantage of resources on alternative sleep schedules, can all combine to make this a viable transitional step toward full-time self employment and even facilitate my longer-term dream of one-day opening my own microdistillery.

    Thanks in advance for any thoughts, advice, and other feedback you may have!

    submitted by /u/neocrusader96
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    Where to sell an ebook?

    Posted:

    In the process of writing an ebook. Where would be the best place to sell it?

    submitted by /u/helllyesss
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    I need to sell 35 bags of coffee everyday to quit my day job.

    Posted:

    Is that possible?

    How?

    35 bags a day. I live in one of the most remote place in the Americas.

    35 bags a day.

    lol.

    Is it a crazy idea to sell coffee ONLY online?

    Maybe I should consider finding outlets in Alberta, southern BC and maybe going on Amazon. But coffee has a very limited shelf life, like 2-8 weeks.

    Total cost is $14CAD per bag. I sell them at $19 CAD.

    I need a hug.

    submitted by /u/Arctic_Gold_Digger
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    Quick tips on maintaining high energy levels, day after day

    Posted:

    Very important in entrepreneurship is the ability to persist, and continue to work hard, day after day, for weeks and months at a time. Having high energy levels each day makes this 10x easier. Here are a few tips to keep your energy levels high:

    1. Regular caffeine tolerance breaks.

    I see people who have been drinking the same amount of coffee, day after day, for years. That's fucking stupid. After a while the effects start to diminish and it gets to the point where it hardly has any stimulative effects on you besides keeping the crankiness and withdrawal symptoms at bay. Every 3-6 weeks, I'll take one full day off caffeine. You'll read online that it takes way longer than that for a proper tolerance break, but trust me, that's bullshit. I take one single full day off, then the day after that, I drop my caffeine intake to half of what it was before the break, and I'm in the fucking zone. If you want to take more than one day off, go for it, but I've found one day is all I need.

    Consistency with caffeine intake is also important. If you're drinking 7 cups one day, 2 the other, your energy levels will be completely unpredictable. At the start of a caffeine cycle for me, I do 4 heaping scoops of coffee. Gradually, every 3-5 days or so, I'll increase that to 4.5, then 5, then 5.5, etc, all the up to around 7.5 or 8. That's about my peak, as that's where I notice I begin to feel overstimulated after 4-8 weeks of daily caffeine. Once I hit the point where I just feel internally like, kinda overstimulated, like I could use a day off, I plan for my next tolerance break within the next few days.

    The details of my particular system don't matter, it's just what I've personally fine-tuned through years of trial & error with caffeine. I used to just chaotically drink cup after cup in college and that was fucking stupid. The important thing is: Develop a system where you can fine-tune your levels of caffeination to a consistent degree so you know exactly what energy levels to expect each day, and also take a tolerance break every 3-6 weeks so that you're consistently actually being fully stimulated by the caffeine. When you re-start, drop your intake to half of where you were at, then gradually ramp up, to sort of scale up your level of intake to match up with the tolerance build-up. Works wonders for me.

    2) Wake up without an alarm clock each day.

    When you're fully rested, you're going to be much more energized, effective, and motivated than if you're running on sleep that was interrupted and cut short by an alarm clock. Your body needs sleep. Deprive yourself of sleep consistently in life and enjoy having Alzheimer's when you're 70. Sleep as long as you need to each night to wake up naturally, even if that's 9 or 10 hours on some days. Others it'll be 6-7. Sometimes even less depending on your body's individual needs.

    If you're going up against me in my industry and you're in this foggy, groggy state all day because you're getting 4 hours of sleep each day, I promise you your decisions are going to be shit, your work ethic will be weak, and you're almost certainly going to get smashed. Your key business decisions are going to be made from a place of laziness, fatigue, exhaustion. Think about how stupid that is, especially compared against the high-energy contrast of the person who's well-rested, fully energized and ready to attack the day.

    And even if, on paper, you may theoretically have more hours to work, you're going to be working, thinking & functioning totally sub-optimally. Days I'm tired, it's very clear to me that I work slower, have the urge to take way more breaks, get easily distracted more often. You're just way less effective that way. Better to have 15 hours at 100% than 19 at 40%.

    3) Keep your food intake light for the first half of your day. Also, find foods to consistently eat at consistent times of the day that keep your energy levels high.

    For me personally, it's one cup of coffee first thing in the AM, with a little bit of milk and sometimes sugar. I drink that on an empty stomach and just let myself get nice and stimulated for the first hour or so of the day while immediately jumping into my most important business tasks first things while I'm most energized. Then I'll drink a can of V8, and have a yogurt shortly after that. Than maybe an hour later, I'll have some breakfast sausage links with milk, sometimes with some salsa sprinkled over the sausage.

    It's very weirdly specific, but I've found that this particular diet, in that particular sequence, keeps my energy levels insanely high for the first half of my day. I keep it light, I'm not eating these enormous calorie-rich meals (like stacks of pancakes etc) that make me tired as shit. I basically just eat enough to keep hunger at bay, eating things that I've found make me feel best internally. It's not even about "Food X is healthy to eat" for me. It's just, I've found that eating these specific things in this sequence keeps my energy levels highest and makes me feel best and most energized and motivated.

    Find what foods in what sequences works best for you, then stick with it.

    Also note that the combination of all three of these has a compounding effect: When I don't get much sleep, yet follow my caffeine & dietary protocol, I feel like maybe I'm at 60%. But when I get a full night's sleep, follow the caffeine protocol AND keep my food intake light according to the foods I've found keep my energy level's highest, the three of those in combination make me feel my best.

    Also note that when your food intake is light, you don't need to drink cup after cup of coffee. For me personally, since I eat very little for the first half of the day, just one cup is enough to get me in the zone. But if you were eating these big-ass 1300 calorie meals that gave you a food coma at 10am, you'd probably be tempted to guzzle more coffee -- which wouldn't be needed if you kept the food intake light.

    Any other tips?

    submitted by /u/What_The_Hex
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    Behind the scenes of a small freelance business—Our 2020 revenue, profits, challenges, and future plans [Long post]

    Posted:

    Every year, I like to share how our business has performed over the previous year and how that impacts on our business and personal finances. My hope is that being transparent about our revenue, expenses, profits, challenges, and plans is helpful to other small business owners. The aim is to:

    • Share our business finances transparently, straight from our bookkeeping and tax returns.
    • Show that small businesses can create a reasonable income, even tiny ones like ours!
    • Inspire other people that you really can make money working for yourself, although it's not the easiest thing.
    • Explain our challenges and plans, because I'm sure there are many commonalities with other small business owners.

    Let's get into it. (I'm sorry there's not a TL;DR, but I hope you'll find reading this post worthwhile)

    About us and the business

    • Myself and my wife run a freelance business, established in 2014 in North Carolina.
    • I provide freelance writing services (mainly to B2B clients in the technology and finance spaces) and she provides freelance editing and proofreading services, directly to private clients and via the Fiverr Pro platform.
    • We're both in our late 40s, and had professional careers prior to becoming freelancers. We've used much of the experience gained there to run this business.
    • Our business is set up as a multi-member LLC, currently taxed as a partnership, although I have applied for S Corp filing status from this year.
    • Our clients are probably around 50% US-based, and 50% from elsewhere in the world.
    • The business is 90%+ of our personal income, with the rest being dividends and capital gains.
    • We're financially stable, saving for retirement, and middle-class, without massive personal expenses (home paid for, no debt, no kids.) This means we're not planning to radically grow the business, just get some moderate growth year-over-year. In fact, as we're getting older, we're realizing that time and freedom are just as important as money in the bank.
    • Between 2016 and 2019, we managed to up our revenue each year, both due to taking on more work and raising rates. 2020, and the pandemic, stopped that trend.

    Our business principles

    • I'm a huge productivity / automation geek, so I try to optimize how our business runs as much as possible. This means being very on top of our daily operations, and also thinking about medium- to long-term changes we need to make. Yes, it also means I love a spreadsheet.
    • We never compete on price, but instead on providing as much value as possible to a client. So, our services are definitely in the more expensive range of freelancing, but we provide a ton of additional expertise, reliability, flexibility, professionalism, experience, etc.
    • Our services are all based around demonstrating that value and experience, which means knowing our audience and their problems, and providing high-touch, high-value solutions—basically being fast, hassle-free, and keeping our promises.
    • We openly publish prices on our business websites, so if a prospect contacts us, we know they've looked at our prices and considered us in budget. That saves enormously on conversion, as all of our leads are warm / hot.
    • We rely completely on inbound content marketing and SEO. We don't apply for gigs, advertise, cold email, or anything else. Partly because I don't want the expense or time overhead, and partly because as a freelance writer—content marketing should be all I need to do—as that's the service I'm selling to clients.
    • I have no desire to start or run a freelance agency!

    Alright, let's get into the finances.

    Our business revenue, expenses, and profits in 2020

    I've shown our business finances below, rounded to the nearest $1,000. I've also included 2019 figures in brackets next to each, so you can see how they changed. Any disparities are likely to be rounding errors.

    Revenue in 2020: $125K vs. 2019: 146K

    • Annual revenue from proofreading / editing: $37K ($25K)
    • Annual revenue from freelance writing: $88K ($120K)
    • Total annual revenue: $125K ($146K)
    • Revenue per day from writing: $370 ($500)
    • Revenue per day from editing: $155 ($100)
    • Total revenue per day: $525 ($600)

    Revenue thoughts

    • We saw an overall reduction in income of around 15%, which, given COVID and the terrible impact it had on so many businesses, means I think we were lucky.
    • My freelance writing business took a fairly big hit from COVID, reducing income by around 27%.
    • Two of my biggest clients were related to currency exchange and travel money, and they fell off the radar completely, probably resulting in about a 10% to 15% drop by themselves, with the remainder coming from cut marketing budgets elsewhere.
    • The inbound marketing work I was doing for our editing business in 2019 and early 2020 paid off, with almost a 50% rise in income there.

    Expenses in 2020: $21.2K vs. 2019: 24K

    I've shown our business finances below, rounded to the nearest $100. I've also included 2019 figures in brackets next to each (Rounded to nearest $1,000), so you can see how they changed.

    • Health insurance premiums: $11.7K ($11K)
    • Accounting fees: $1.8K ($3K)
    • Computer software and subscriptions etc: $2.4K ($2K) (SaaS subscriptions, web hosting, etc)
    • Bank and credit card charges: $1.6K ($2K)
    • Office costs (Home office deduction): $1.5K ($2K)
    • Business donations to charity: $1.2K ($1K)
    • Internet and phone: $1K ($1K)
    • Other expenses: $2.1K ($2K)
    • Total expenses: $21.2K ($24K)

    Expense thoughts

    • Nothing surprising here, my accounting in 2020 was less complex than 2019, so reduced fees there. Additionally, less revenue meant lower card processing and bank fees.
    • Expected, standard increases across other areas.
    • In total, expenses accounted for around 17% of our revenue in 2020 (8% without health ins premiums), compared to 16% in 2019 (9% without health ins premiums).

    Total profits (pre-tax) in 2020: $104K vs 2019: $122K

    • Again, no surprises here. Reduced revenue from COVID resulted in lower profits.
    • Our pre-tax profit margin was 83% of revenue in 2020 vs. 84% in 2019.

    Taxes (self-employment, federal, state) in 2020: c. $27K vs 2019: c. $33K

    • No surprises here. Our overall tax burden in 2020 was 26% of profits, compared to 27% in 2019. It was 22% of revenue in 2020, vs. 23% in 2019.
    • Some of these taxes are applied to other income like capital gains and dividends, but the majority are from business income.
    • The rule of thumb I use is to pay around 30% of profit in taxes as estimated taxes through the year, resulting in a small refund at tax time.
    • That held true again this year (approx a $2K federal tax refund.)
    • I hope to get S Corp tax election status for 2021, which should allow me to reduce my self-employment taxes by around $6K to $7K.

    "Take-Home" Pay after expenses and taxes in 2020: $77K, 6.4K a month vs 2019: $89K, $7.5K a month

    • Our take-home pay fell by approx $12K net in 2020 vs. 2019.
    • That's around a 15% decrease.

    Monthly living expenses $4.5K a month in 2020 and 2019, $55K a year

    • Our monthly living expenses didn't really change at all between 2019 and 2020. Any cost of living increases were offset by things like not going out to restaurants.
    • We have paid off our mortgage and don't carry debt.
    • We don't have kids, which significantly reduces our expenses.
    • We do have "emergency" savings to cover six months of expenses.
    • Main expense items are groceries, utilities, property tax, pets, entertainment, etc.

    Disposable income in 2020: $1.9K a month, 23K a year, vs 2019: $3.3K a month, $39K a year

    • We spend 20% - 30% of this on charitable donations, larger projects, and fun stuff.
    • 70% - 80% of this disposable income is invested over the medium- to long-term, mainly in retirement accounts. Only 15 years away from retirement and need to build those funds up!

    Financial summary

    OK, that's it for all of the finances. To summarize our annual 2020 figures (any disparities are rounding errors):

    • Business revenue: $125K
    • Business expenses: $21.2K
    • Business pre-tax profits: $104K
    • Taxes: $27K
    • Take-home pay: $77K
    • Living expenses: $55K
    • Disposable income: $23K

    Looking purely at the figures, my conclusion is that COVID19 had an impact on our finances, but we were still able to stay ahead of our costs and maintain a good standard of living.

    Here's how 2020 compared to 2019

    • Our overall revenue decreased by $21K, around 15% YoY.
    • Our overall profits decreased by $18K, around 15% YoY.
    • Our take-home pay decreased by $12K, around 15% YoY.
    • Our disposable income fell by $16K, around 40% YoY.

    My thoughts for 2020, 2021, and beyond

    If there's one thing 2020 taught me, it's that small businesses have to be prepared and adaptable. Here's what I learned and what we are going to do:

    Diversify even more

    We were already pretty diversified with our client base prior to COVID, but losing just two major clients put a sizable dent in our income. I'm focussing even more now on getting clients across a wider range of industries.

    Maintain healthy savings

    We have six months of living and business expenses in ur bank accounts, and although we did need to dig into them a bit, having that money there significantly reduced our stress levels.

    Keep contributing to longer-term investments

    We delayed our retirement contributions while our revenue was unsteady, but caught up towards the end of the year. The compounding effect is so important that I didn't want us to miss out.

    Get government help

    I applied for an EIDL loan when our revenue took a nosedive. I've repaid the loan since, but the short-term security that provided, together with the small grant, was still very helpful.

    Automate wherever possible

    I want to save time, effort, and cognitive load so integrating all of our apps together lets me streamline that process, putting aside more time for paying work.

    Focus on inbound marketing

    The months of May through June / July were very quiet. I completely rebuilt my freelance writing website to drive up organic search performance. It worked, and all of our inquiries are now 100% inbound, with around 20 writing-related keywords in the top 3 Google results. Previous work on our editing website means we have about 25 there in the top 3.

    Focus on value, not price

    All of our rates are published openly on our websites, which isn't something that a lot of freelancers do. We find that's very helpful for pre-qualifying leads, and also sets an expectation for the quality of work a client can expect.

    I also rewrote all of our "services" pages to speak to how we can help clients and make their lives easier. In a time of COVID, people already have so much cognitive overload, and what to hire experts that can make stuff happen, without much oversight, so that was a real value-add for our target audience (mainly B2B clients, marketers, and agencies needing people with technical knowledge).

    Maintain independence over your work

    Although we do get some work through the Fiverr Pro freelance platform, all other work is either through marketing agencies, or directly with clients. I find this level of control very helpful, as it means I can speak directly with clients.

    Be exceptionally professional, but friendly at the same time

    We don't see ourselves as "just freelancers" but as running a business that's as professional as those we serve. That means being very flexible and reliable, responding rapidly to questions and communications, staying completely on top of work, and being friendly and hassle-free, and charging fair, transparent rates.

    Emphasize proactive communications

    Part of business professionalism is keeping clients informed, rather than them coming to us. That means weekly emails and updates on when work will be returned, checking in, and such.

    Keep your pipeline full

    I've struggled with the balance between existing work commitments and taking on new clients. I could move to retainer contracts, so that's something I'm thinking about. As it happens, our revenue does vary a fair amount from month to month.

    Help your professional community

    We all grow through sharing knowledge with our peers (hence the reason for this post). It sharpens up your thinking, lets you see how other people are doing, optimizes your approach, and gives you a warm, fuzzy feeling!

    Realize that at some point in life, freedom and time are as important as money

    I'm not sure when it happened, but I've grown to value independence over my work, and choosing to do only what I want to as equally important as earning money. Now, that's probably because I have enough money, but chasing the dollar is no longer as important as it once was.

    Play with dogs!

    Because, y'know, working from home must have those benefits, right?!

    Alright, I think that's it. Thanks very much for sticking with me through this. I'm happy to expand on any of these points or answer any questions. Over to you!

    submitted by /u/paul_caspian
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    School project HELP !!!

    Posted:

    Hi guys, I am a student currently making a project about web development and E-commerce. Currently am doing customer research that is primarily for people which are self-employed, have your own business, company, e-shop, website, or plan to set the business in the future. You can fill my Google questionnaire CustomerSchool Project research (take less than 2 minutes) or if I may ask you for a bit of help and advice: What is essential for you when you are choosing the services? Thank you very much

    submitted by /u/Cultural-Rush3523
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    How do I negotiate?

    Posted:

    We have business in which we are required to directly negotiate with many petty sellers. We have to be polite as well as tough during those as they should come back again with their produce.

    So, how to strike the balance between politeness and toughness?

    submitted by /u/phantom_b
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    Readlax Brain Games

    Posted:

    Hello!

    This is Alex with Readlax!

    The problem we're trying to resolve is Brain Productivity. Every successful person wants to be smart and healthy. Readlax provides web and mobile brain games and workouts. It includes:
    1) Memory Training;
    2) Speed Reading;
    3) Focus and Concentration;
    4) Peripheral Vision.

    Improve memory, read faster, increase focus, and visual span — with Readlax brain training app.

    Just Try here https://www.readlax.com/en

    submitted by /u/golovatuy
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    Understanding Software & Dev Communication Basics

    Posted:

    I have an idea that for the past while I wanted to quit my job to pursue. I want to hire a team to develop an app that's somewhat complex. I finally have the funding and I understand extremely well the market I'm targeting. I just really want to understand how to manage or talk with software developers although I do not have a technology background. I've worked in smaller companies before and dealt with UI/UX, some back office programmers, etc but I don't understand all the general aspects to transparently discuss any issues/challenges that could arise with the team. I also was somewhat dependent on technical coworkers when needed. I'm not looking to completely learn CS or become a software engineer or learn a computer language, I'm just wondering if anyone has a place they'd recommend I start to specifically deal with a team hired to built an app.

    submitted by /u/wwatermelon
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    I started making tutorials for woodworking projects to try and drive traffic to my website.

    Posted:

    I'm the guy who started making ceramics in his apartment after being laid off due to COVID.

    I've always been kind of a "maker" and when I do make things I usually design them myself instead of following some sort of tutorial.

    Well a few years ago I made an elevated bed for my dog. Yesterday I tried to put a quick tutorial together for people that may want to make one of their own and put it on my website https://prattceramics.com/

    Up to this point, my website has just been used to sell my ceramics. I added a tutorials tab and posted this, with no intention of selling plans or making people pay for it.

    Why would I do this? This isn't even related to ceramics.

    I know.

    Most of my followers (not many) have followed be because I have shown the process I used to design and make my ceramics. I figured most of them may be makers or do it yourself types that also appreciate the amount of work that goes into making quality things and be interested in my products.

    I added the tutorial, which is just a slideshow with descriptions and not that great. I did this project years ago so I didn't actively make it from scratch, I just showed assembly.

    I posted the same thing to Imgur with a link to my site and it has about 2.5k views. I've gotten a few new followers and my website traffic is much higher than it usually is.

    I don't know if this will result in more sales in the future(I don't have anything available right now), or people will only become interested in the tutorials. Either way, more viewers usually isn't a bad thing.

    submitted by /u/thoughtfulocean
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    Moving into other Regions

    Posted:

    I was part of an IPO that almost immediately failed.

    One of the lessons I learnt was around growing by region.

    We were based in Australia but quickly grew into Canada, then UK.

    The lesson learnt here was the difference between talent and culture. Finding the right talent in Toronto was really easy, good strong sales force with wonderful experience. The only issue was they all lacked the knowledge of our culture back at HQ.

    The converse of this was taking a sales leader from our HQ to open another office in UK. They brought the standards, culture, know how and communication rhythms.

    This has a massive effect on culture, who we hired locally, the behaviour traits we looked for and ultimately results.

    The UK thrived and ended up outperforming all other offices and the standards were sky high.

    The Canadian office was an indefensible failure, we went through managers, staff and offices. Burnt through cash and achieved very little.

    In short, export the right people to grow your business. Use your HQ as a talent incubator and give responsibility to the people who model the best of your culture.

    submitted by /u/Prettywick
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