Marketplace Tuesday! - March 02, 2021 Entrepreneur |
- Marketplace Tuesday! - March 02, 2021
- Food Delivery companies hijacking your business online listings? Fight back AND profit
- does "made in china" conjure up "low quality product" to the eyes of a consumer?
- Hello fellow entrepreneurs Where and how do you do market research?
- I asked for help naming my busniess. My GF Helped.. now she wants a cut of the sales?
- How NOT to Launch a Physical Product
- Serious discussion: Go back to college? Or keep to the grind?
- Hunt your Ideas (similar to Product hunt)
- Any young entreprenuers here?
- I will build you a professional Realtime Automated website (Both front-end & back-end) for your business , Ecom, games or any idea (Complete platform with Admin Panel). at just $100
- Helping a client build the largest vernacular e-library without breaking their bank | A MVP & RPA case study for startup founders and co-founders.
- What service wouldn't you mind spending $5 on as a business owner.
- $50 to whoever renames our company!
- Power 2x pipeline growth by mastering follow-up emails on cold outreach campaigns - So simple, yet many entrepreneurs overlook this. Insight from an analysis on 100,000+ cold campaigns.
- Someone once posted an app they made that displays product reviews in floating boxes on a landing page. Can anyone point me to it?
- Are you looking for an investor?
- Launching a new Startup as a joint-venture with another tech company. Need Help Avoiding Possible Pitfalls
- Planning to make my startup journey again
- Get a website design to help increase your revenue
- Start a business your community needs
- How to plan a months worth of content in minutes
- Can my customers purchase services directly through FaceBook?
- A quick question for you guys.
- Advice, Ideas, Recommendations, Stories of Success or Failure, and Everything in Between - New Entrepreneur Seeking Wisdom
- Personal qualities common in successful entrepreneurs
Marketplace Tuesday! - March 02, 2021 Posted: 02 Mar 2021 02:00 AM PST Please use this thread to post any Jobs that you're looking to fill (including interns), or services you're looking to render to other members. We do this to not overflow the main subreddit with personal offerings (such logo design, SEO, etc) so please try to limit the offerings to this weekly thread. Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts. [link] [comments] |
Food Delivery companies hijacking your business online listings? Fight back AND profit Posted: 02 Mar 2021 09:20 AM PST FYI This is more for businesses that rely on deliveries (like restaurants)... I have family members who were screwed by these tech companies who are "helping" local businesses, but more like raping them. If your business was targeted, here's a way to fight back. I won't link to the article (im not trying to spam, but rather help fellow local business owners who are targeted by these assholes) In March 2019 a good friend who owns a few pizza restaurants messaged me. For over a decade, he resisted adding delivery as an option for his restaurants. He felt it would detract from focusing on the dine-in experience and result in trying to compete with Domino's. But he had suddenly started getting customers calling in with complaints about their deliveries. Customers called in saying their pizza was delivered cold. Or the wrong pizza was delivered and they wanted a new pizza. Again, none of his restaurants delivered. He realized that a delivery option had mysteriously appeared on their company's Google Listing. The delivery option was created by Doordash. To confirm, he had never spoken with anyone from Doordash and after years of resisting the siren song of delivery revenue, certainly did not want to be listed. But the words "Order Delivery" were right there, prominently on the Google snippet. Doordash was causing him real problems. The most common was, Doordash delivery drivers didn't have the proper bags for pizza so it inevitably would arrive cold. It led to his employees wasting time responding to complaints and even some bad Yelp reviews. But he brought up another problem - the prices were off. He was frustrated that customers were seeing incorrectly low prices. A pizza that he charged $24 for was listed as $16 by Doordash. My first thought: I wondered if Doordash is artificially lowering prices for customer acquisition purposes. My second thought: I knew Doordash scraped restaurant websites. After we discussed it more, it was clear that the way his menu was set up on his website, Doordash had mistakenly taken the price for a plain cheese pizza and applied it to a 'specialty' pizza with a bunch of toppings. My third thought: Cue the Wall Street trader in me…..ARBITRAGE!!!! If someone could pay Doordash $16 a pizza, and Doordash would pay his restaurant $24 a pizza, then he should clearly just order pizzas himself via Doordash, all day long. You'd net a clean $8 profit per pizza [insert nerdy economics joke about there is such a thing as a free lunch]. He thought this was a stupid idea. "A business as successful a Doordash and worth billions of dollars would clearly not just give away money like this." But I pushed back that, given their recent obscene fundraise, they would weirdly enough be happy to lose that money. Some regional director would be able to show top-line revenue growth while some accounting line-item, somewhere, would not match up, but the company was already losing hundreds of millions of dollars. I imagined their systems might even be built to discourage catching these mistakes because it would detract, or at a minimum distract, from top-line revenue. So we put in the first order for 10 pizzas. The Numbers He called in and placed an order for 10 pizzas to a friend's house and charged $160 to his personal credit card. A Doordash call center then called into his restaurant and put in the order for those 10 pizzas. A Doordash driver showed up with a credit card and paid $240 for the pizzas. It worked. Trade 1 We went over the actual costs. Each pizza cost him approximately $7 ($6.50 in ingredients, $0.50 for the box). So if he paid $160 out of pocket plus $70 in expenses to net $240 from Doordash, he just made $10 in pure arbitrage profit. For all that trouble, it wasn't really worth it, but that first experiment did work. My mind, as a combination trader and startup person, instantly had the though - just run this arbitrage over and over. You could massively even grow your top-line revenue while netting riskless profit, and maybe even get acquired at an inflated valuation :) He told me to chill out. Maybe this is why he runs an "actual business" while I trade options while doing brand consulting and writing newsletters. But we did realize, if you removed the food costs this could get more interesting. Trade 2 The order was put in for another 10 pizzas. But this time, he just put in the dough with no toppings (he indicated at the time dough was essentially costless at that scale, though pandemic baking may have changed things). Now suddenly each trade would net $75 in riskless profit ⇒ $240 from Doordash minus ($160 in costs + $5 in boxes). This got a bit more interesting. If you did this a few times a night, you could start to see thousands in top-line growth with hundreds in pure profit, and maybe you could do this for days on end. So over a few weeks, almost to humor me, we did a few of these "trades". I was genuinely curious if Doordash would catch on but they didn't. I had visions of building a network of restauranteurs all executing this strategy in tandem, all drinking from the investors teat before the money ran dry, but went back to work doing content strategy stuff. Was this a bit shady? Maybe, but fuck Doordash. Note: I did confirm with my friend that he was okay with me writing this, and we both agreed, fuck Doordash. Google Hijacking and Fake Phone Numbers Tricking businesses onto your platform and creating additional headaches for small business owners in the pursuit of growth is a bad as it gets. Many restauranteurs were complaining about their Google listings being "hijacked" by Doordash, sometimes even usurping their own preferred delivery. These underhanded tricks aren't unique to Doordash though. In recent weeks there has been some great work coming out around a Yelp - Grubhub phone scam. This one is just priceless. Grubhub for their own sites generates a phone number for each restaurant that goes to a centralized, Grubhub owned call center. If someone calls in and orders via this number, the restaurant gets charged a fee. Apparently, some enterprising BD folks came up with the idea that Yelp could put the Grubhub phone numbers in place of the real restaurant phone number on the Yelp listing. Customers who think they're "helping" their local restaurants by calling in the order are still creating a fee for Grubhub. TL;DR - If these delivery / "local listings" companies are hijacking your business by charging customers less and buying from you at retail, YOU order LARGE quantities from them, have it delivered to some friends , and put in whatever you feel like in the food. They're grabbing market share at YOUR expense (and harming your reputation if they f*ck up). [link] [comments] |
does "made in china" conjure up "low quality product" to the eyes of a consumer? Posted: 01 Mar 2021 08:51 PM PST im starting a pet supplies store, but all my products are made in china i mean china can produce high quality products, but the "made in china" stamp basically screams "shitty product" how about to you? does "made in china" scream "shitty producct" to you? [link] [comments] |
Hello fellow entrepreneurs Where and how do you do market research? Posted: 02 Mar 2021 03:25 AM PST NO OFFENCE! But yes i had to share this on Reddit and most especially on this subreddit I did my market research on this company https://introspectivemarketresearch.com/reports/e-discovery-software-market/?utm_source=reddit I couldn't just believe they could do such an amazing work. I am so happy i can make decisions in a proper way:D [link] [comments] |
I asked for help naming my busniess. My GF Helped.. now she wants a cut of the sales? Posted: 02 Mar 2021 02:43 PM PST I love my GF dearly. She is a fantastic person in my life, and great person to support me as an entrepreneur. We agree on many things. I started a new business recently and we brainstormed names. I ended up liking a name she came up with. Everything else about the brand I've designed myself. Now, she sometimes hints that she named the business, and seems to want some sort of cut of the profits. I won't bias anyone's answer -- but just wondering -- what are your thoughts on this? should I give her a share of the profits? [link] [comments] |
How NOT to Launch a Physical Product Posted: 02 Mar 2021 06:08 AM PST Hello! I wrote a few times in here about a multitool i was launching, and promised to make a post when launching. ¨ now finally having launched on Kickstarter i wanted to share some things i learnt. FIY, the campaign has been running for about 30 days and have raised 16k USD. While this might sound positive I am a bit disappointed (by my own stupid decisions) I have experience in E-commerce and product development so my plan was to combine these skills and create something original that i could launch a brand with - i don't need to profit on the first product, but to use it to kickstart a brand. I chose to launch a multitool because i had some knowledge in this "niche" and the product development costs are low (no electronics etc..) Everything was going well after a few weeks of researching the market i had designed and made prototypes of the tool i called Bit-buckle and hired a film-crew to help create an video. By the way the in short, product research consisted of checking what was currently hot selling, both on Kickstarter but also on Amazon etc and then identifying the features and mixing them, so i saw that multitools were doing very well, and belts were doing very well so i combined it. So still on time - 2 months in i had product, video. The Kickstarter sales page an itself took a few days. Now here is when i fucked up. To get a Kickstarter rolling you have to get a strong launch, which usually means having a list of people that you can email that then will buy when you launch. Everyone i talked to that had launched kickstarters told me this was crucial. I took this list WAY to serious and tunnel visioned on getting lead acquisition cost down, optimizing etc this landing page to get more leads, because in my mind: more leads = better launch. What i should have done: Spend all the budget over 3-4 weeks and then launch. What i did: Drip feed the budget over a year, ending with a really optimized landing page but all the leads being cold. So in the end, of the funds raised, only $2k of sales came from the list and the rest organically through the kickstarter platform. I had also much improved the design in this time but as i had already shot the video i couldn't show this. Meaning that i would have gotten the same result had i just launched asap. The second fuckup: As mentioned i have E-commerce and media buying experience but guess what, you can't use any form of pixel on Kickstarter, that means that's it's close to impossible to get sales with Facebook. I tried Instagram influencer marketing instead as a quick plan b, total failure. If i had sticked to the plan the $15k funding would have been a great success because it would have prooved that my long term plan was possible: to launch a product on a 3-5 month turnover in a specific niche, because each launch will "boost" the next. Funny note: In the meantime i launched another E-commerce store with a very very simple product i made that did 4x the sales that the kickstarter did - and that was with ZERO pre-launch efforts. So to summarize what i learned: Play to your strengths - The Ecom store launch did much better in shorter time because i knew what i was doing. I had never done prelaunches before and apparently i sucked at it. Alternatively: Hire someone. Stick to your plan. Launch FAST. - I read this all the time it's almost an cliché but it is very true. You are free to check out the Kickstarter campaign here https://www.kickstarter.com/projects/mhi/thebitbuckle-a-belt-buckle-multitool-for-everyday-carry [link] [comments] |
Serious discussion: Go back to college? Or keep to the grind? Posted: 02 Mar 2021 11:53 AM PST Hi guys! I'm at a cross roads and I don't know what to do. I'm 21 years old and live in Los Angeles. I got damn near a full ride to college when I was 18 but it was a dead end, the college wasn't going to give me any opportunities whatsoever and my online business was already making me money so I left about a month in. Since leaving 3 years ago, I've started and grown more online businesses (all e-comm and one SaaS company). They're still making quite a bit of money. I'm not worried about money in the slightest but I am worried about my future. I want to build a real startup and be a VC later in life. I have found that all these Stanford and Harvard kids didn't start billion dollar companies because they're just smart, it's mostly because they are around highly driven people with incredible resources. I have multiple friends at USC, and I have fallen in love with the campus and the culture. A lot of them have dropped out and now work at Google and Tesla as programmers (Most of them met people through USC to get them the job) I guess my question is.. As an entrepreneur, am I better suited going to a big school like USC, going $300k in debt just to network and learn computer engineering? Or should I move closer to a big school, work my ass off to build a start-up, and network with these people? Any advice or input from a fellow entrepreneur would be deeply appreciated! [link] [comments] |
Hunt your Ideas (similar to Product hunt) Posted: 02 Mar 2021 10:29 AM PST Hey Everyone, I'm working on a platform where you can hunt your ideas - similar to PH but for ideas. The easiest way to validate an idea is to share and discuss it with others. With this platform, your ideas will reach a wider audience, more discussion around it, connect with some from the relevant industry and maybe also get customers waiting for the product to be developed. Along with hunting ideas, you can also Pre-Hunt products before hunting on PH. This helps you with:
Reach a wider audience on PH launch Join the Waiting List: https://huntstrap.com/ Any feedback welcomed! [link] [comments] |
Posted: 02 Mar 2021 10:23 AM PST I would love to connect with you all. I am working on a project and I want to know what problems you all generally face while starting up? [link] [comments] |
Posted: 02 Mar 2021 10:01 AM PST First, I will like to tell you about myself and the service which I am offering. No need to pay monthly charges on shopify or anywhere else. I will build you a professional Realtime Automated website for your business , games or any idea (Complete system with Admin Panel) at just $100. I am looking for opportunity since I don't have a job right now due to Lockdown. I have a bachelor's degree in computer engineering. I build websites using HTML and node js so you will get a professional and responsive website for a cheap price. I will even teach you how to maintain the website and can even build an admin Panel for you which will help you to maintain your website, offers etc without having any knowledge of coding. Website will be in ready to use condition. I will also help you to host your website free of cost. (No monthly charges will be required.) Features you will receive
THINGS YOU GET FOR FREE
Why Me? Creating an automated website or system with all the features mentioned above is costly and after creation you need to pay developer or other service provider for maintenance or hosting. I will reduce all your monthly bill by helping you to host and maintain a website of your own without paying any monthly charges to anyone THINGS I NEED FROM YOU
You can contact me and ask for any feature you want to see on your website and I will be happy enough to add it. Price: - $ 100. Additional charges for additional features may required. But you can tell your own rates to me. Text me to see my earlier works and example website. Please DM to discuss it in detail. [link] [comments] |
Posted: 02 Mar 2021 11:53 AM PST
This is what our client's goal looked like when they approached us 6 months back. The goal itself looked like a massive task to pull off and would have required a lengthy development cum launch schedule & significant amount of early investments to make it a reality but unfortunately the client had neither. . Fast forward to today, the website has 20,000 monthly readers with a month on month reader growth rate of 19.2% and more than 250,000 books, currently on the path to achieve the original goal within the next 3 quarters or less. So how did we ever do it ?A- We took a less talked about development approach called the minimum viable product development strategy and divided the clients goal into multiple versions with each version having distinct set of features and an objective of acquiring a certain amount of users and books. In short we divided the goal into smaller goals and made a road map for the same. B- Dealing with such large volumes of content and data requires an agile system as initially there would be many batch operations/tasks that needs to be performed site-wide and often in a startup there is a lot of pivoting initially. Carrying it out manually would be an impossible task. Thus we used Robotic Process Automation to automate most of the tasks such as book collection, classification & sanitisation & ensured the system remained agile for as long as we can. Version 1.0 [Objective- Host 10,000+ books and engage up to 2,500+ monthly readers]How we did it ?We set a conservative target for 2,500 readers so that we can easily acquire them with little to no marketing. To do so, we simply made a web form and took a survey of the client's & ours's near and dear ones and on our social media circles asking them to select which classical authors & genres they liked. We had handpicked 50+ databases & sources where books across 10 Indian languages existed at this point but we only selected 7 sources which had books of the authors & genres the surveyed group were interested in. We automated the extraction of the books from those databases and started hosting about 10400 books. We classified them into author collections and started sending links over to our initial surveyed group and asked them to share it with their friends too. Constant sharing for 6 weeks and we had 2500 readers. Wireframe for fellow tech friends- . Version 2.0 [Objective- Host 250,000+ books and engage up to 20,000+ monthly readers]How we did it ?After we achieved our conservative goals in Version 1.0, we were now confident enough to be a little bold and chase bigger goals. We wanted to now acquire 20,000+ monthly readers. But acquiring such a big number of readers by targeting only people around us was impossible, we knew we had to start indexing our book pages on Google search. In the meanwhile our data team constantly was acquiring more books. Thus we started preparing our books for Google. As all our books in general were fetched from all nook n corner of the old internet, the condition of the books' meta were not good and they left a lot to be desired. They contained all sorts of unwanted characters in both author names and book names. So we automated their sanitisation and also ensured the URLs contained sanitised meta only. Sanitised as much was possible, added URL slugs, prepared the sitemap and put them for indexing on Google and other search engines. Constantly kept working on the technical SEO at this point and 12 weeks later we have about 20,000+ monthly readers and also about 258,000 books in our DB. wireframe for fellow tech friends- Version 2.0 automated meta sanitisation | The odd shaped containers represent unsanitised data. . Version 3.0 - Ongoing [Objective- Host 1,000,000+ books and engage up to 100,000 monthly readers]How we are doing it ?This stage involves solving crucial problems that has been creating issues for the existing readers. And foraying into social media marketing. 1- Lack of enough genres & interest based classification of books We are working on an intelligent tool to classify all the books into thousands of genres and interest. (Our research suggests people on search are more inclined to look for books as per genre and interest) 2- High loading time for almost all the books resulting in reader bounce Almost all books due to their age are in the format of PDF (Old books are usually scanned by public libraries and not for profits and turned into PDFs for digital storage and usage as PDFs are the most optimised format to store scanned images). The issue being here is PDFs in general take a whole lot of time to load and render thus leading to nearly 40% bounce. We are working on a tool to break the PDFs into smaller images and render them individually to reduce the loading time to a maximum 300 milliseconds from the existing 30-50 seconds. 3- Opening up the platform for readers to be able to make their own personal mini library and increase personalisation 4- Almost all classical books content have poor cover pages thus decreasing the chance of user engagement, we are working on an AI solution to auto generate artistic covers for all the books so as to enhance visibility on the internet. This issue is so big that our estimates suggest we lose about 90% of the potential clicks due to this. 5- Zero social presence leads the entire social acquisition funnel open and unused. Building up highly engaging social presence which leads up to more readers is an immediate problem we are trying to solve.
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What service wouldn't you mind spending $5 on as a business owner. Posted: 02 Mar 2021 11:47 AM PST I want to create a simple website, not like fiverr, but something very straightforward, single-page. That way the user doesn't have to spend time researching or navigating. Basically, the user just pays 5 bucks for me to do some type of web service. Like compiling a list of specific search results, or scouting a location for something. Just want to know what you don't like wasting your time on and would rather outsource to a real human to do for you quickly. [link] [comments] |
$50 to whoever renames our company! Posted: 02 Mar 2021 09:24 AM PST Hey all, I am the Founder and CEO of a company that is currently named DYA (shopdya.com). Our focus is on biodegradable disposables (disposable wooden cutlery, paper straws, etc.) but we also do some reusable items like bamboo toothbrushes and reusable produce bags. Our mission is to drive sustainability in a convenient and affordable way. So many sustainable products force consumers to alter their everyday life (carrying around a reusable straw everywhere you go for example). We are trying to change that! We currently sell on the consumer packaged side (Amazon and retail) but we are also tackling the B2B market. We are looking for a name that lets prospective clients (B2C or B2B) what we are all about by just looking at our name. Long story short, DYA does not represent what we do or stand for in any capacity. People are also having trouble knowing how to refer to it. It is a name that was sporadically strapped to the company during our early days and now we feel that we have outgrown it. If you suggest a new name below in the comments that we end up selecting as our new name, we will send you $50 over PayPal! Thanks in advance guys! TL;DR ---- We'll send $50 to you if you suggest a name that we use. We sell sustainable/biodegradable products. [link] [comments] |
Posted: 02 Mar 2021 07:35 AM PST Persistence is one of the most important characteristics of successful entrepreneurs. Recently, I analyzed data from 100,000+ campaigns and found that only 56% of the interested potential customers reply to the first email. This means that you can double your pipeline by politely following up with your leads. However, many entrepreneurs doing sales by themselves struggle to write follow-up emails that are not pushy but are effective enough at getting replies. Most of the time, bad follow-up emails lead to harsh responses and prospects marking you as spam. To avoid that, here's the recipe. 1. Always add some value Every touch-point is a good opportunity to add something new to your value proposition. Give an overview of your most relevant clients, share case studies, provide a link to your call to action, etc. 2. Be concise Keep your emails short, straight to the point, and don't overpromise. It's a good practice to use the same subject line in one email cadence in order to give context to the conversation. A paragraph that is 3-4 sentences long is usually ok. 3. Choose the right time You want your potential customers to read and reply so you should contact them when they are more likely to be looking at their inboxes. Early in the morning or late in the afternoon tend to work well. 4. Be persistent but don't overdo it There's a strong correlation between your open/reply rates and the number of times you follow-up. It's acceptable to do a maximum of 3-5 follow-ups within a 30-day window. Check the distribution of the percentage of interested replies per email stage here. 5. Add a clear call to action A call to action at the end of every email will show the prospect what to do next. Make it as easy as possible for them to reply to your email. For instance, if the next step is scheduling a call, suggest possible dates. 6. Be original, use humor Humor is always a good way to engage with your prospects. People appreciate a good laugh, and you might break through the noise and get the reply you wanted. You can use a pun, a nice joke, or a GIF that the prospect relates to and understands. In many of my campaigns, I like to use this GIF in the final follow-up email. ------- I'll be sharing the best insights from my analysis on the 100,000+ cold campaigns on Twitter. Stay tuned and feedback on how insightful you think they are is much appreciated! [link] [comments] |
Posted: 02 Mar 2021 02:01 PM PST It was a Redditor who created it. I'm not sure if the app got any traction. I was interested in checking it out again. [link] [comments] |
Are you looking for an investor? Posted: 02 Mar 2021 01:43 PM PST Do you have a good business plan and you are looking for a good investment opportunity then you need to dm me [link] [comments] |
Posted: 02 Mar 2021 01:33 PM PST Hello fellow entrepreneurs. I have been the CEO of a startup for the past five years, and my time has come to launch a new (ad)venture. For the past year my current company has been steadily growing and cruising, giving me some free time to think and work on a new project, and I came up with a very innovative solution, albeit in a completely new industry, in which I have no experience. I was recommend to a tech dev company, which is a small team specialized a 100 % in the vertical of this industry. They found the project very original and innovative, and have agreed that, rather than working it as an outsourcing client project; they want to partner up and launch it as a joint-venture. From experience, I believe this is the best option, as it's better to develop 'in-house' and investors invest in a team, specially in seed rounds. While I'll put the IP, funding from my network and manage all that has to do with a new startup, they'll put the tech development, and pitch with me during investors' meetings. I'm looking for any feedback, advise or experience from entrepreneurs that have partner up with tech companies to co-found a startup. The possible pitfalls I see: -Once funded, the tech company does not deliver on the project, keeping their equity stake Am I missing other possible bad outcomes that I should think of before singing? Also, what would be the best possible equity split in this kind of ventures? Thank you for your help =) [link] [comments] |
Planning to make my startup journey again Posted: 02 Mar 2021 12:27 AM PST I launched a startup but due to internet ban for a year (2019 - kashmir, India) and then covid (2020) my startup collapsed and i lost all money but i didn't lose my hope. Now i have come up with a game called "connect words". It's created by me and music by my friend from US. It helps everyone to enhance vocabulary, IQ and focus. But here are people that are suffering and are unable to survive as times are getting tougher. Now as internet is opened again in 2021 due to US pressure on our country. We fear if there will be again ban on net. Millions of businesses which depends on internet are collapsed and billions of revenue in loss. So what should a people do, if we face again an internet ban. [link] [comments] |
Get a website design to help increase your revenue Posted: 02 Mar 2021 12:44 PM PST Hello! I own an agency of web & graphic designers who create captivating websites to help brands increase revenue, grow their customer base, and increase their conversion rate. Our Site: www.striotdesigns.com Our Work: www.striotdesigns.com/blog Let me know if you have any questions! [link] [comments] |
Start a business your community needs Posted: 01 Mar 2021 07:26 PM PST Is there a way to determine what type of business would do best in your neighborhood? [link] [comments] |
How to plan a months worth of content in minutes Posted: 02 Mar 2021 03:07 AM PST Are you spending hours creating content for social media instead of focusing on more important or exciting aspects of your business? In this post I will show you how to plan and create a month's worth of content for your small business, in just a few hours. Before planning out your content, it is really important that you understand who your audience is and what platforms they're using. Once you have established this audience, you need to create content pillars. These are basically the main headings all of your content will come under. The most common pillars are; Educational, Inspirational, Promotional, Entertaining, and Relatable. It is also important that you note the best days and times to be posting on each of your chosen social media platforms. Planning: Now that you know your audience and have decided the type of content you want to produce, let's start planning and creating it. All you need is a calendar (online or handwritten is fine)
If you create Youtube videos, Podcasts, blogs, or any other larger piece of content, the topic you have chosen above will be the main topic for these. The topic of my blog post this week is, "How to create content" and therefore this will be the main topic across all of my social media platforms this week. If you don't create these larger pieces of content, that is ok just research and write down the main points of your chosen topic. Now that you have planned out this larger piece of content, you can start pulling key points from it and changing the format to suit each of your social media platforms. Slot these into your calendar, just like the image below. Let's look at this blog post as an example. I will take the main points from this blog post and plan smaller pieces of content for my various social media platforms. I could create a quick TikTok video about planning content and then use that same video as an Instagram Reel. I could promote this blog post on Facebook and on Instagram stories as well as my Instagram Feed. For an inspirational post (remember those content pillars from above) I could create a quote based on "planning " and share that. I could also take the main points and create a simple infographic for my Instagram feed too (Educational). I may shoot a video of me spending the day planning out content (Relatable) and upload it to my Instagram Stories or Reel. The possibilities are truly endless! Now that your entire month of content is planned out, let's go and make it! I like to make all of my content the month before it is due to be published. Therefore I have way more time to focus on my clients and other important aspects of my business. For images related to this post please see here. Creating: First, I create my large piece of content which in my case is a blog. I spend a couple of hours writing out each blog post (spread this out over a few days obviously). I now have all the information I need to move on and create content for the other platforms. I make all of my content on Canva . It is a fantastic website that has everything you need. It is extremely user friendly and you do not need to have any design experience to use it. Once on the website, you can select the social media platform you want to create content for. Choose a template, change the colours and fonts to match your brand, slot in the information and that's it! Continue to do the same for all of your other platforms. Once finished with Canva, I then create TikTok videos and save them in my drafts until it's time to post. You can then reuse these TikTok videos on Instagram reels. I also share these reels on Pinterest and create pins to promote my blog posts for that month too. Once all of your content has been made, you now need to schedule it. I use a platform called Later.com to schedule my posts. I download all of my content and upload it to this platform. At the moment it can only post on Facebook, Pinterest, and Instagram (stories and feed only). I write out the captions for each of my posts as well as add hashtags. I set them to post automatically so I don't even have to think about it. In the case of reels, I create a cover picture for my reel to appear on my feed, upload that to Later.com and set it to notify me to upload as opposed to automatically posting. That way I never forget to upload my reels or TikTok videos. Finally, all that is left for you to do is sit back relax and let your hard work pay off! Remember don't forget about your platforms altogether, you still need to engage with your audience to continue building relationships and a solid community around your brand. If the thoughts of creating content still completely freaks you out, then maybe you need to outsource! We offer social media managing and content creation services. We have been helping clients put out valuable content, grow their social media following, and ultimately increase sales. If this sounds like something you need, then please get in contact. We would be happy to help! [link] [comments] |
Can my customers purchase services directly through FaceBook? Posted: 02 Mar 2021 10:00 AM PST I have a new business page on FaceBook that lists my services offered. It has all of the details and pricing, but when I click through it from a customer perspective, I cannot actually go into the services to buy anything, only read the description. Does anyone have experience running an exclusively service-based business on FaceBook? What is the best sales flow within the platform for the customer to purchase my service? I was thinking using the quote button to have customers contact me directly, then set up an invoice on PayPal and send it as a link, but would prefer to do everything through FaceBook if possible. It seems you can only use direct payment through FaceBook for physical items, but I may be mistaken. Thoughts? Any help is greatly appreciated! [link] [comments] |
A quick question for you guys. Posted: 02 Mar 2021 09:57 AM PST Hey, quick question guys, do you ever face a problem starting up? Like suppose you want to start a drone company but you don't have enough funds to make a prototype or like make your brand popular? [link] [comments] |
Posted: 02 Mar 2021 05:44 AM PST Hello Entrepreneurs, I've decided to follow my dream and create a Startup Venture after college graduation. Through a means of self-exploitation and life happenings, I've settled upon an eSport related venture and have found an amazing technical Co-Founder to aid in my journey. While I consider myself hard-working, adaptable, and hungry enough to pursue my goals - I always enjoy learning and would appreciate any words of wisdom other entrepreneurs have had. Anything would be appreciated so release upon me anything your mind finds relevant. To give some info, we are currently performing market research and am developing a base prototype of our product. If all else fails, I'm still studying for my graduate entrance exams so the experience will more than be worth it. [link] [comments] |
Personal qualities common in successful entrepreneurs Posted: 02 Mar 2021 09:28 AM PST What qualities do you think a startup founder should have to be successful? I pondered this question for a long time. In this post, I'd like to highlight five qualities that, in my opinion, will help budding entrepreneurs build business processes and succeed in the future:
This is one of the key qualities that every startup creator needs. Active people turn thoughts into actions. They are impatient and strive to test everything in practice and do that as quickly as possible. They are the initiators of the development and launch of a new business. People with activator abilities are the core of the team. These are the ones who find the main idea and the necessary resources, organize meetings, etc. No one knows in advance what the result will be. However, activators can act confidently, despite possible difficulties and setbacks. Such people are eager to experience something new and encourage their friends or partners to participate in this business.
Strategic thinking allows a person to identify various options and single out those that will lead to success. Such a person searches for information that can make the efficient, plans alternative ways, and selects profitable models. The strategist chooses the right niche and positioning, thinks over the core values, prioritizing what to build and why. The founder needs to see the whole picture, identify weaknesses, and find ways to coordinate the efforts. This person should capture the intricacies and offer consumers exactly what they want.
A successful startup should adapt to market demands. If external circumstances change, you should respond quickly. This is the only way to achieve success in any sphere. The ability to "turn" the business back on track is a must for an effective startup. It's great to imagine a dream company in your mind. However, one cannot follow one outlined plan if the surrounding events change quickly - from time to time, you need to adjust the strategy. The leader should change the focus of his product if required. It is crucial to adapt to the market - in this case, your product will always be in demand.
Starting a company can throw the team into chaos. You'll need to optimize your routine and the company's processes to avoid getting lost in various activities. Discipline allows you to prioritize work, create a plan, and think over the necessary activities for every day. This is the basis for efficient and dynamic business development. Building competent work is vital to achieving results, and discipline plays an important role here.
The ability to focus on a goal is an important quality of a founder. People who have a clear focus can follow the plan, adjust the strategy if necessary, and choose new directions. They set priorities and then take action. The success rate is much higher when you focus on crucial tasks. It is necessary to switch your focus between what is important at the moment and what ensures the achievement of the final result. Wasting time on unessential tasks may stop you from achieving the north star objective of your business. What would you add to this list? [link] [comments] |
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