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    Sunday, March 7, 2021

    Cybersecurity Sales? Sales and Selling

    Cybersecurity Sales? Sales and Selling


    Cybersecurity Sales?

    Posted: 07 Mar 2021 01:32 PM PST

    Hey guys,

    Just wanted to see if any of you have experience selling cybersecurity products and what your thoughts are on the industry.

    Going to be graduating college soon and have about 3.5 years of sales experience (real estate). I also recently finished an internship as an analyst at a cybersecurity startup.

    I am interested in selling cybersecurity products and wanted to hear your thoughts on selling into this market, industry growth, pros/cons, etc.

    Any info is appreciated!

    Also, I am located on west coast US if anyone knows of any openings for SDR roles.

    submitted by /u/Substantial_Sea_9671
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    Distinguishing between two buyer groups in tech sales

    Posted: 07 Mar 2021 04:51 PM PST

    FYI - This is just my personal opinion

    When thinking about tech sales, you want to think about two groups of buyers:

    Teams under the CTO/CDO

    Teams under the CIO/CISO

    The difference between them?

    CTO + CDO teams focus on customer-facing technology products ( applications, digital platforms, APIs that improve customer experience ). This is a realm that looks to improve customer experience, user experience, save engineering time, improve user security, data privacy of users, etc. In many cases, the solutions you sell help the MAKE money. The technology BRINGS customers.

    CIO + CISO teams focus on internal infrastructure and applications ( network, workforce applications, cloud infrastructure, IT operations, IT Security ). This realm looks at improving internal processes, realize cost-savings across the IT organization, improve workforce security, endpoint security. The goal is to SAVE costs on internal operations and AVOID data breaches in the internal environments.

    I think this is an important distinction to keep in mind when you are building out messaging for your ICP - the pain points, messaging, value prop is quite different.

    Maybe this will also spark more conversation

    submitted by /u/gdzlll
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    Customer Success to Account Executive?

    Posted: 07 Mar 2021 12:42 PM PST

    Hi everyone,

    I'm a CSM in an EdTech start-up. I've been there 4 years, had a couple of promotions, and managed every post-sale function you could imagine. I also currently manage our key accounts and line manage a junior CSM.

    Average ARR is around £5.5k, but I want to work on higher value accounts to progress my career and move up the pay scale.

    I could be a CSM in another company with a higher value product, but I'm increasingly tempted to give SaaS sales a try... at the ripe old age of 33. My main motivation is the earning potential, but I'm also a bit jaded with CSM.

    I have enterprise Account Exec friends who think I'd be good at it. I figure I can try it, and if I suck or hate it, I can return to CSM. Hopefully, some sales experience would only make me a better CSM, or might open up opportunities in Account Management.

    It seems to me that I have two options:

    1. Get a CSM role for 1-2 years, then try to transition straight to AE within the same company.
    2. Get an SDR role, hone my prospecting skills, hopefully crush it and get promoted to AE.

    With that in mind, a couple of questions:

    • I'm leaning towards option 2, even though it might involve a slight cut in my basic pay. I feel this approach would give me better sales experience and make the transition to AE easier. Any thoughts? Alternatively, has anyone ever made the transition from CSM straight to AE with no SDR experience?
    • If I go the SDR route, should I try and get into the biggest and best company I can, where I would hopefully get the best sales education? I actually already applied for an SDR role with SAP Concur, and have a final stage interview coming up. Or would I be better off aiming for a high growth, less established company?

    Thanks for reading! Any thoughts or advice appreciated.

    submitted by /u/fuark365
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    First time BDR interview help!!

    Posted: 07 Mar 2021 05:22 PM PST

    So I'm a recent college graduate and am currently searching for a BDR role. I saw a LinkedIn post for a job with a cyber security company and applied through their internal portal. I also reached out to an Account Manager in the company that I found on LinkedIn and started a text conversation with him about the position. I sent him my resume and asked for a 10 minute phone call to speak about the position which he agreed to!

    We're scheduled for tomorrow but I am kinda nervous because this is my first ever sales interview and would love any advice or just general tips from you guys on how to give a successful interview/pitch. I've been researching the company a lot to have a good grasp of their value proposition and I'm going to come up with a long list of questions to ask but I'm just wondering there's anything else I should know or do. Thanks!!

    submitted by /u/kellzyyz
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    GTM Leadership Recruitment to Sales

    Posted: 07 Mar 2021 02:59 PM PST

    I've been in an agency recruitment role for just over a year and I just won Rookie of the Year and am finishing Q1 at roughly 200% of my quota. I work primarily on sales, marketing, and customer success leadership roles at early stage tech start ups and recognized early on that the AE earning potential for some of these companies is incredibly attractive.

    I'm having success and making good money - my base is $75K and should be pulling in a $25k-$35K commission check this quarter alone, but I feel like I should try and make the jump to SaaS sales soon. Does anyone have any advice?

    I've heard from some of the sales guys I've spoken to about this that I should bite the bullet and go the SDR route, and heard from others that I should push really hard to move directly to a closing position and I want to get y'all's thoughts. I recently had a recruiter from Databricks reach out about an SDR role but the OTE was barely my current base. I'm 28 and don't feel like it would be worth it to take that kind of pay cut. Thoughts?

    submitted by /u/dakhorn
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    Help!

    Posted: 07 Mar 2021 02:10 PM PST

    I'm currently a university student and for my professional selling course we need to have a business to business sales professional answer thirty to thirty five questions in order for us to write an essay on it. Unfortunately I don't know anyone in that field so if anyone in here would be willing to help please please let me know!

    submitted by /u/kad2019
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    Reaching out to multiple contacts in a single account as an SDR - how to properly sequence?

    Posted: 06 Mar 2021 09:26 PM PST

    I have about 200 accounts I'm responsible for and I'm targeting the 500 - 3500 employee range. I am selling into multiple functions within the organisation, and trying to prospect the C-level and below. How do I establish a good sequence for this? If I'm trying to reach out to multiple contacts in the same account in a day, I'll be running into the same gatekeeper over and over again. I try use ZoomInfo when I can but it doesn't work as well in my country, and a lot of accounts have little data on them. Plus I'm unsure if it's good practice to be targeting peoples mobile phones constantly. Thoughts?

    submitted by /u/RadDanTech
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    Construction sales and material prices

    Posted: 07 Mar 2021 05:47 PM PST

    I'm in sales within the construction industry. 2020 was a great year for home improvements. 2021 is looking grim. Lumber is about to be at all all time high along with every other material out there. Not only that, distribution of those materials are slower than ever. Does anyone have any insight on this or advice moving forward? Im looking for a pump up or a way to spin this positively when asked why the price is high. No one is going to buy a home renovation knowing that a 2 x 4 is almost 8 bucks!

    submitted by /u/mikewhoisbig
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    Do you have any major pain points that you encounter regularly in your work?

    Posted: 07 Mar 2021 12:14 PM PST

    If so, what are they/is it?

    submitted by /u/freeingspeech99
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    Would you take an offer?

    Posted: 07 Mar 2021 05:21 AM PST

    I'm a sales engineer in a capex hardware field, just outta my eng masters, so pretty young for the field (in hardware tech a lot of people become engineers for a while then pivot.) I was job searching in March and ended up taking the only offer that didn't go away with Covid.

    6 weeks in my manager left and I have much run the insidesales and support since, reporting to the VP of sales. I've made a good reputation, they like me, I like the company. But it's a 3hr+ commute daily. The total comp is also a fair bit lower than I expected, it's a fair rate for where the company is but I live in a higher CoL area, unwilling to move for outside reasons.

    I agreed to the pay level and their projected 1.5 to 2 years when hired, but after my manager left and while discussing the training of the new guy (I flew solo for 2-3months) I did have a meeting with the VP to say I want to expedite this timeline. He was receptive, and I've gained more responsibilities/exp but no raise.

    They know my salary expectations, as I put a # or range on the application and they had a call to make sure lower would be doable before I accepted. I planned to negotiate for WFH and was told (before asking) they were strictly against it for this role. I have now been WFH some days a week since Thanksgiving, and there is no reason that couldn't continue other than in house attitudes.

    Cue offer two: a friend who is an different specialty of engineer/manager working in my industry was raving about the VP of sales they were hiring. This is the first sales person at their org (shifting that responsibility away from the owners).

    I asked him to put me in touch with the guy, I just wanted to take him out for zoom-lunch and pick his brain VP of sales is a long term goal for me, and this company is 20min from me so if he was successful in the new role and hiring in a year it might be a good fit.

    He liked me so much, he decided to bring me into a larger interview later in the week to see if he could secure funding to hire me. They had posted an admin/assistant type role recently to get someone to help set-up/ run their crm.

    I would have to do that too, but this would put me in a closing/being mentored role, still in my industry.

    No official offer yet, but I would not accept a base less than my current OTE/ in-line with my CoL. This with at least 15-20% in some sort of commission plan, maybe more depending how the role looks to develop.

    My biggest holdback is burning bridges at the old job, I'm 9 mo in to the discussed 18 to 24mo. I would honestly love to work for them in the future if a regional sales position opened up or as they grow if they have remote sales engineer positions (currently the plan of the sales vp, but not for about 1.5 more years. He's said I'm his preffered candidate for the role. But if I already consider myself underpaid then any promotion would continue that trend unless I had a competing offer.)

    The funny part about this (to me) is I have had some other interviews I was hoping to leverage to a raise, but never got past the final round. I stopped looking for a bit and this fell in my lap.

    Anyway, thanks for reading. What would you do, is loyalty dead enough I could hop early and get re-hired @company in a couple years? So I just take the $? Am I too new in my career to be making moves, is exp more important and I should stay put?

    submitted by /u/photonsales
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    Sales Enablement - AMA

    Posted: 07 Mar 2021 12:36 PM PST

    Everybody is talking about it, I work on daily basis in SaaS company. Ask me anything.

    submitted by /u/harvey_croat
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    Gym Memberships Sales

    Posted: 07 Mar 2021 12:07 PM PST

    Hi everyone,

    I'm looking for a new job in sales. As I was browsing online, I saw a listing for an entry level sales position to sign people up for new memberships. It states the income ranges from 30k-150k. This is for a large franchise gym that has a lot of nice amenities. I understand the upper range probably would not happen soon.

    I would have never guessed that those sales reps are making even the median of that range. Does anyone have any experience in this industry? Is this an easy sale to make?

    I have about a year of experience in sales and I'm located in a MCOL city in the Midwest. Thanks!

    submitted by /u/pencilcasez
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    Selling in New Zealand and Australia

    Posted: 06 Mar 2021 09:19 PM PST

    I am an SDR for a global US based SaaS company and have received quite a lot of training. My question is, this training is standardized across all the regions, so I'm essentially receiving the same training as SDRs based in the USA despite me being based in Australia/New Zealand. Anyone with experience selling into these regions have any tips? I've heard that in NZ especially, they don't appreciate "pushy" USA salespeople (not trying to insult here, this is just something I've heard from a couple of people). Thoughts?

    submitted by /u/RadDanTech
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    Post-Pandemic work from home predictions?

    Posted: 06 Mar 2021 09:59 PM PST

    Hi everyone, I'm currently a college senior starting as a SaaS Bdr this June. I was curious to hear everyone's thoughts on what u think wfh/remote work will look like for you moving forward, specifically for BDR/SDR roles. I've been so curious/anxious to know whether I'll be starting remotely in June or if I'll be going in office, so I just wanted to hear how other peoples situations are right now and plans for ur company moving forward. Thanks!

    submitted by /u/commander_nacho24
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    Average commissions per sales career?

    Posted: 07 Mar 2021 05:27 AM PST

    Has anyone seen a report showing all the different types of sales careers and levels of commissions, for each? Canada specific would be ideal.

    submitted by /u/thrusterbuster00
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    Is D2D dead?

    Posted: 07 Mar 2021 03:53 AM PST

    The year is 2021, 99% of people buy things online. Do people still buy from D2D salesmen?

    submitted by /u/OneRisk1
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    Is anyone in this sub on Clubhouse?

    Posted: 07 Mar 2021 03:47 AM PST

    Morning/afternoon/evening guys. Just a quick note to ask whether anyone on this sub has managed to waggle an invite to Clubhouse yet? And if so, who are the best people/clubs to follow on the app for sales-related discussions?

    submitted by /u/Researcher-Practical
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