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    Landing Page Tips That Helped Me Do +$600 in Pre-Launch Sales small business

    Landing Page Tips That Helped Me Do +$600 in Pre-Launch Sales small business


    Landing Page Tips That Helped Me Do +$600 in Pre-Launch Sales

    Posted: 04 Jul 2020 04:15 PM PDT

    Hey guys, I released my pre-launch landing page two weeks ago after a month of developing and testing it across a variety of devices and I just wanted to share some things I've learnt from the process!

    This will be my first real business, so if you have any feedback to give or recommendations, I would love to hear it!

     

    1. Make sure your landing page is clear

    Use a landing page structure that's been proven time and time again to work. Creativity is all good, but the thing about art is that it's subjective.

    You're going for mass-appeal not gold at an art contest.

    I had to find this out the hard way, I designed an overly complicated landing page which was a nightmare to develop and a horror show to test across thousands of different devices.

    2. Experiment (A/B)

    Starting out, I didn't know what would work/what wouldn't so I made sure I just tested everything and recorded the user response.

    I picked the best response, created something similar to it, rinse and repeated! It makes sense to be honest, this is how humankind has been testing and improving things for 100's of years so why would it be any different here.

    3. Speed it up!

    Time is everyone's most valuable asset, so if your landing page takes more than 3-4 seconds to load, you can be sure that a great portion of your potential customers will drop off.

    If your landing page takes too long to load because of fancy JS libraries, high quality videos and uncompressed images. Your viewers will already have liked and commented "LOL" on their friends new Instagram post by the time your website has loaded.

    4. Safe And Secure

    Users who don't feel safe when viewing your landing page will definitely not enter their credit card information. Seemingly little things like adding a "supported payment options" section near your checkout, can make a big difference in converting a viewer into a customer.

    Basic but it should be mentioned ;if you don't have a SSL certificate and don't redirect to your https domain, don't expect your users to purchase anything.

    5. Gather Feedback

    I can't stress enough how important it is to gather feedback from the people that actually matter! Too many people ask their friends would you buy this? How much would you pay for this? This is a terrible way of finding out!

    Instead ask the people who are on your site, who are interested in what you have to offer, who are willing to put in their credit card details to find out!

    Something we also tried and have found to be very successful, is asking for feedback after a user cancels his/her checkout.

    This is the most important step, and therefore it's the most important piece of information we need to acquire; why couldn't we win your business!

    6. Test Everything

    iPhones alone, there are 24 different ones!

    It's a blessing and a curse, but nowadays, there are 1000's of devices and models that a user could be trying to access your landing page from.

    You need to make sure that your landing page is consistent throughout ALL of the devices you can support.


    I've condensed everything into this infographic (imgur)

    If you're about to start out, and thinking about creating a landing page, it might help to keep these things in mind; because they worked for us!

    I've written a medium post on this which goes into further details on the tools I used to test my landing page and also what A/B tests I ran.

    EDIT: Since people are asking: medium article with full examples

    submitted by /u/BouAymen
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    Can the owner of a business using SMS short code texting see text messages that aren’t keywords?

    Posted: 04 Jul 2020 07:53 AM PDT

    Hello, I am very new to the idea of SMS short code texting. I understand that it's a way for businesses to mass communicate with consumers. A question I have is that if I were to start up a SMS number, would I able to see messages/pics/videos at all if someone sent them in, similar to a regular text conversation with an actual phone number? Additionally, if I cannot, would you be able to view messages that are invalid keywords?

    submitted by /u/manmanzane
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    How can I reliably find wholesale/manufacturers that sell fashionable women's clothing in all sizes (S to 3X)

    Posted: 04 Jul 2020 02:03 PM PDT

    I've been searching on fashionGo and god is it a pain in the ass to search for. If you search by plus when searching all products it will take you to dedicated plus size sellers. My best method has been to search for a S/M/L collection that looks good, go to the retailer's page, and hope they have a seperate section for plus size clothes that match some of the non-plus clothes. This has less than a 5% success rate. It's mind-numbingly tedious.

    Anyone have a sane person's way of doing this?

    submitted by /u/JarblesWestlington
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    Buying alot of items from retail

    Posted: 05 Jul 2020 03:56 AM PDT

    im living in iraq, for the last 3 years there have been a market that is insanely profitable.

    it is high end skin care and make up brands.

    the competitors of mine is getting all of their items from buying it from retail stores such as sephora and Nordstrom in USA and ship it to Iraq and adding insane amount as profit.

    i want to ask if is it legal to buy a lot of items like 50-100 from stores and ship it to another country. i know people in USA and I'm willing to work with them to deliver me the items i need.

    note : high end brands doesn't have any disruptors in my region and they are even not interested in the market here since Iraq is considered as 3rd world country.

    submitted by /u/fy1997
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    How'd you start?

    Posted: 05 Jul 2020 03:46 AM PDT

    I'm a plumbers apprentice and do a lot of pool work, handyman services, and I'm licensed for drinking water treatment and distribution. I'd like to turn my weekend side jobs into a legitimate business. Where do I start? How do I file taxes differently? Who should I ask? Any help would be greatly appreciated

    submitted by /u/mattvait
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    How digital signage helps attract more customers and increase sales on the Gas Station?

    Posted: 05 Jul 2020 03:02 AM PDT

    The effectiveness of integrated Digital Signage at service stations has been proven. Such systems increase sales and average spend per visit, that combined with loyalty programs not only provides better customer experience, but increased brand allegiance.

    submitted by /u/bowtie_maker
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    Review my mission and vision statement for my business plan please.

    Posted: 05 Jul 2020 02:49 AM PDT

    Vision: My vision is to make XX the preferred food and beverage choice when choosing an item to buy at a grocery store, take home and enjoy.

    Mission: XX is dedicated to delivering already made preportioned food and beverages made with healthy clean quality keto friendly ingredients to people who want to buy healthy or low carb food or beverages.

    submitted by /u/CoolSlayr
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    Good idea to open later and close earlier?

    Posted: 04 Jul 2020 03:45 PM PDT

    I've noticed my very first customers start coming in at around 11 and business is "dead" by 4-5 on weekends. I'm thinking changing my hours to 10-7 and 10-5 on weekends. I'm currently open 8-7. Would this be "smart" or should i keep my hours for the occasional early bird etc

    submitted by /u/nasopetra
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    How to advertise my service?

    Posted: 04 Jul 2020 04:55 PM PDT

    I am a PhD student and I wanted to tutor programming online while I go to school. Where would be the best to advertise? I've tried Facebook with out too much success. I want any and all advice possible.

    submitted by /u/CkmCpvis
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    Should I charge VAT working as a freelance software developer?

    Posted: 04 Jul 2020 02:02 PM PDT

    I'm a software developer based in Balkan and working remotely for clients from Europe and US.

    I want to know if I should charge VAT if the client owns a small business and not registered for VAT in their country?

    submitted by /u/bengusc
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    DBA California during Covid help please

    Posted: 04 Jul 2020 11:27 AM PDT

    Hi so I'm starting out an online only art business (prints stickers stuff like that) but I just want to keep it as a sole prop bc it's not my full time job more like a light side hustle working from home. I'm talking like at most a profit of 1k a month but only like 3 months out of the year. Srsly light hobby. I do want to make sure I'm doing things right by the book though bc these are tangible products so I'm planning to go do a DBA with the county clerk. However my county Santa Clara has closed due to covid and there is no option to apply for dba in person or online bc it's closed indefinelty per the county clerk site. I'm really distraught at this if it means I can't open up shop indefinitely bc I can't file for a DBA at all.

    Is there any way to still operate before getting an official DBA? I do have an FEIN already and had it attached to a "dba" but I know that dba is still unofficial.

    And I do plan to get a seller's permit but can I get the permit under my name instead of the dba? So it's like an umbrella permit under my sole entity instead of waiting for a dba name?

    Tldr; Can't get a dba filed bc our county clerk is closed indefinitely. Also don't want to wait 10 years for covid to pass and they finally open back up in 10 years...Also wondering if possible to get a CA seller permit under legal name instead of dba so that things can start operating earlier before an official dba is filed? TIA

    submitted by /u/Sachirro
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    2 and 5 year outlook for a new moving company.

    Posted: 04 Jul 2020 10:30 PM PDT

    Background, I spent 3 years working as a professional mover on a part time/freelance basis.

    I have also driven large trucks (~26 foot) for a variety of different companies.

    I've spent many years breaking my back with manual labor and I want to build the ground floor of a company that will provide wealth to the community as well as create financial independence for myself.

    1 year plan: Save up enough cash for a well maintained used diesel box truck. (15-20ft) as well as filing fees, insurance, certifications, etc.

    At this point, I would like to continue working my day job.

    Optimally, I would be doing long haul moving. So greater than 150 miles. There's typically more money in it and I enjoy the driving.

    I'd like to set it up so, I have a team of contractors on each end to pack up the house into the truck and unload and I am the person that does the driving in between.

    5 year plan: I would own 5 or more trucks, with the trucks being utilized between 70-95% of the time (to account for repairs, maint, etc). I'd also estimate somewhere between 70-200k in revenue per year

    Is it feasible for me to utilize the load/unloaders as contractors or do I need to make them employees? It would be set up so that they have training they need to complete, so they can provide the service that we offer. When a job comes through and they get a message if they'd like to accept the job or deny the job. Jobs could be few and far between depending on the location. For example, I might be in Portland twice in one week or once in an entire month.

    Is it possible for me to purchase additional insurance to insulate the company from any potential wrongdoing a contractor might cause (like damage to customer goods, damage to truck, etc) ?

    Do I need to incorporate in departure states where goods are leaving? For example, I move someone from Washington (Home state) to California and I wanted move someone from California to Washington on the other side of the trip. Do I need to create an LLC in California or any other state for that matter? I would have a DOT and UTI (WA Utility Commission) number.

    Are taxes charged on both state sides? So sales tax in WA and CA in the situation I described above?

    Thanks in advance!

    submitted by /u/compiledexploit
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    Today's fun: I just inadvertently caused a run on a product in my shop.

    Posted: 04 Jul 2020 09:55 AM PDT

    Now that the dust has settled a bit, I want to share today's excitement. I sell a product that is pretty popular and until recently only had it in one color (orange). I've gotten feedback that people want it in black, so when I re-stocked it this time I got some black and also some red and blue ones. I posted pictures in a Facebook group where a lot of my customers hang out and...

    Well today instead of relaxing for the holiday I've been fulfilling orders and chatting with customers on FB. And then I noticed that the way I configured the product bundles (1 for $, 2 for a little less, 3 for even less, etc.) is going to be a huge problem. As I sell the bundles I have to manually adjust the counts, and it was okay until today. My post resulted in every new order that came in over the last few hours being orders just for black ones.... bundled black ones.... so I oversold black ones.

    Crap. Crap. Crap. So I am going to fix that (obviously). But today, so many firsts:

    • First time a FB post has so clearly and immediately resulted in orders.
    • First time I got a run on an item.
    • Well, now I know for sure that black is SUPER popular and I need to order them in large quantities.
    submitted by /u/JcWoman
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    Is there any reputable underwear manufacturer in the UK that allows customised designs?

    Posted: 04 Jul 2020 04:09 PM PDT

    I'm looking to create a a very small unique set of underwear but want it manufactured in the UK with my own designs

    submitted by /u/iotabadger
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    Seeking to interview brick mortar managers for a new location-based phone app

    Posted: 04 Jul 2020 09:29 PM PDT

    Hello. We built a location-based community iOS app. We have made a lot of assumptions designing the app; now, we want to understand and help business owners solve their problems.

    We are seeking anyone willing to answer a couple of questions via phone or video call. The questions are an attempt to understand how you communicate with your existing customers. There are no wrong answers and it will take about 15 to 20 minutes.

    Please share what questions you have.

    DM me or leave a comment if interested and I will DM you to set up the call.

    Thank you. :)

    submitted by /u/elijahk04
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    Tax permit 6 weeks wait time?

    Posted: 04 Jul 2020 09:14 PM PDT

    For reference I'm based in Cali. I heard from some people that when applying for the seller permit when it asks for estimated start date of collecting tax, I should select a date that is at least 6 weeks in advance of the day I submitted the application.

    If so does that mean we cannot start selling and charging tax for products earlier than that date that we entered for the permit application? Like if I decide to open up shop earlier?

    Also is there a recommended date (month or day) that is better to select than another date against the quarterly or annual filing deadline dates?

    Does the online app need that much processing time? I couldn't find this info on the cdfta site so wanted to ask around about this. TIA!

    submitted by /u/Sachirro
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    Is a general store on instagram a good idea? Like no specific product category being sold? And more questions, help!

    Posted: 04 Jul 2020 07:15 AM PDT

    Hey there! I have an existing instagram store that's like a plant giftshop, and I already have a branding for it and everything. It's been up since January this year. And now, my mom wants to sell isopropyl alcohol, face masks, and a bread dip, so we're planning on opening a different shop for it so that the plant giftshop's branding won't be messed up.

    My questions are:

    1. Is it a good idea to open a general store? My mom doesn't really have a longterm plan for this, so we have no idea what else she might sell in the future. We might sell sushi, or maybe suddenly, massage oils. So it's really not sticking to any category. I'm kind of concerned too that maybe most people would feel off or uninterested over a general store? I'm personally not a fan of stores that sell many product categories (except for actual e-commerce sites), so I might be too biased.
    2. If my plant giftshop's name is something like "Sadie's Gifts", would it be a good idea to brand this general store into "Sadie's Store"? Like it would be recognized as a sister or joint store of my plant giftshop?

    Thank you in advance! :)

    submitted by /u/sadieyahomiee
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    New local rental business in UK - looking for advice on the website

    Posted: 04 Jul 2020 05:45 PM PDT

    Hey guys,

    Apologies if this is the wrong sub or against the rules.

    However, I am looking at starting a local rental business, renting products out to customers for the weekend etc. The dilemma I have is what to use as the website.

    Do I set up a shopify store and use the BookThatApp extension? Do I create a wordpress website? Pay someone to create the website for me?

    If anyone has any tips, they would be massively appreciated!

    Thanks guys!

    submitted by /u/bangersandmashers
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    Help regarding product storage space

    Posted: 04 Jul 2020 01:26 PM PDT

    Hey everyone.

    I have recently started a small business that will require me moving to a space that isn't my apartment (exciting!) to store inventory.

    The dimensions from my supplier are 22CBM and about 800KG. Im sure this is simple math, but what would the minimum size storage I need be to house all of this inventory?

    Bonus points if anyone has any tips on sea freight to Canada from China, or any referrals to forwarders or brokers.

    Cheers!

    submitted by /u/JayAshton97
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    Questions about selling online and dba vs llc

    Posted: 04 Jul 2020 12:05 PM PDT

    I have been doing digital marketing and working in Ecommerce for many years. I have an idea to sell a very niche product online and I want to develop my own site. Target market would be America and I would be sole proprietor. The only thing is I have never actually started an Ecommerce site only worked for already established ones. so I am not sure how to do this.

    I already have a dba for my consulting business which let's say is hypothetically called My Awesome Marketing Consulting Business . Let's say My eCommerce site is My Super eCommerce Niche Product For Sale.

    Questions I have which I would appreciate any input on are:

    Do I need an LLC to sell online in addition or would a dba be enough?

    Do I need an LLC to get an EIN or is a dba enough?

    Would I need a second dba for My Super eCommerce Product For Sale?

    Thanks for advice!

    submitted by /u/VoiceoftheVineyard
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    Advice on growing a business

    Posted: 04 Jul 2020 07:59 AM PDT

    Hi everyone,

    I recently launched a small handcrafted jewellery business (available for UK shipping only), can anyone share any great advice/tips on how to grow the business?

    Also, would be great if you can support my instagram page @ lavishjewellerybysana

    Thanks in advance!

    submitted by /u/sanak5
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    i'm not sure if this belongs here but does anyone have any suggestions on how i can study business/start one without college classes or courses?

    Posted: 04 Jul 2020 11:22 AM PDT

    title says all. thank you in advance.

    submitted by /u/phantom_bunnyy
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    Math and Logic Check

    Posted: 04 Jul 2020 10:46 AM PDT

    Going to attempt to run an EDDM (every door direct mail) campaign. I run a nail salon. I need more customers in the door ASAP! But who doesn't? I have other marketing efforts that ARE making a difference but I want to really close the gap on my time to profitability.

    I have 2 prime zipcodes in my range, about 7000 homes (not businesses) total that make up my target market.

    800$ in print/paper. 1500$ to deliver.

    Average ticket price in my salon is about $40.

    My math says I need about 70 new clients in the door to pay for just the marketing effort at that average ticket price . That's about 1 in 100 pulling the trigger.

    I don't think that's asking a lot?

    Any thoughts, ideas or discussion to be had here?

    submitted by /u/ghostoutlaw
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