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    Friday, July 3, 2020

    Accomplishments and Lesson Learned Friday! - (July 03, 2020) Entrepreneur

    Accomplishments and Lesson Learned Friday! - (July 03, 2020) Entrepreneur


    Accomplishments and Lesson Learned Friday! - (July 03, 2020)

    Posted: 03 Jul 2020 06:11 AM PDT

    Please use this thread to share any accomplishment you care to gloat about, and some lessons learned.

    This is a weekly thread to encourage new members to participate, and post their accomplishments, as well as give the veterans an opportunity to inspire the up-and-comers.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    Problem with this sub

    Posted: 03 Jul 2020 09:32 AM PDT

    I feel like this sub has way too many kids, and other people saying, "How do I get free money?". That is not what this sub is about, it's about people that want to start something, or have already started something asking questions, looking for guidance, or sharing their experiences. Don't just say, "I want to start something, tell me what to do.", Come up with something yourself, if you need a little bit of guidance or feedback, that's when you use this sub.

    The people that are downvoting this are probably the people I am talking about.

    submitted by /u/eheheheheheheheheh_
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    I released my first app, how to proceed further?

    Posted: 03 Jul 2020 07:34 AM PDT

    Hi,

    I have released my app this week: a currency converter app. I am unsure on how to proceed next and how I should market the app further (I'm really bad at this).

    So let met start with the marketing part. I want to expand the user base, and its proven a much more difficult thing to do. What would effective marketing strategies be to get this known to a lot more people? (besides telling friends)

    My second question: is it worth "porting" the app (or apps in general) to the App Store? I'm a bit split over this given the costs (need an apple machine to build the app, recurrent app store costs, time).

    My third question, given the above... should I keep adding features or start working on a new app?

    I would love to hear your insights as this is still very new to me!

    submitted by /u/voracious-
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    Question's About Dropshipping liscensed/Copywrited Products

    Posted: 03 Jul 2020 06:34 PM PDT

    So guys, my business partner and I are speaking to a licensed distributor for import pokemon figures, snoopy, and the like from asia to america.

    Now we are talking to their US distributor and we are going to talk to a sales rep on monday about how to sell the products.

    However this is the first time i've ever worked with trying to sell legal copywrited and licensed products. What exactly needs to be done to comply with US law, also would i be able to advertise these products on platforms such as fb/insta if i am getting them from a legit wholesale distributor?

    If there's anything that i could be naive to please share, or if you have any advice, tips or things you think i should know please share.

    Thank you in advance again!

    submitted by /u/SmileUntilHappy
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    A teenager working on a business

    Posted: 03 Jul 2020 03:53 PM PDT

    Hello everyone!

    My name is Justin and I am a rising senior from New Jersey. I have recently been working on a website for founders and CEOs to share their knowledge with aspiring entrepreneurs. I have interviewed people like David Heath (CEO and co-founder of Bombas), Rob Neuner (founder of Boost Oxygen), and AJ Crook (founder of Shake It Pup!)

    I was just wondering if I could get any feedback on how to improve the site? Also if there are any recommendations on how to grow my email subscriber list that would be great!

    The link is: www.learnthestartup.com

    Cheers!

    submitted by /u/justin44551
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    Can I use CC BY-NC-SA 4.0 images into my pitch deck?

    Posted: 03 Jul 2020 05:02 PM PDT

    Working on a pitch deck and found a great set of scientific images licensed under CC BY-NC-SA 4.0. I understand it means we cannot use it in a product "intended for commercial advantage or monetary compensation".

    Does clip art for a pitch deck count as commercial use?

    submitted by /u/Exit42
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    Marketing tactics for sprucing up social media and sales pages

    Posted: 03 Jul 2020 11:51 AM PDT

    What is marketing? Marketing is your brand's interaction with the brains of your customers. That's it. People who overcomplicate this like getting into the weeds, but when it comes down to it, marketing is about utilizing proven psychological strategies in the most effective possible way.

    Marketing Strategies that Work Today and Will Work Tomorrow

    1. Scarcity.

    If something is only available in limited quantities or for a limited time, we make a mental shortcut and assume it is more valuable and of higher quality – because it's harder to get. Following on from this, scarcity also increases desire. If we know we can't have something, we want it even more.

    -Sarah Jameson, Persuasion Works

    Rihanna wants to feel like the only girl in the world. Scarcity is powerful: if something is scarce, then basic supply and demand requires that its value goes up.

    Remember Veruca Salt from Willy Wonka? She really wanted that goose that laid golden eggs because no one else had one.

    One study of cookie jars (yes, they study cookie jars) found that the same cookies were considered better if there were only 2 cookies in the jar as opposed to 10.

    There are a few ways to weave in scarcity to your marketing efforts:

    • Limit time exposure. Snapchat drummed up hype for its brand by releasing Snapchat spectacles in limited locations for a limited time, dropping in vending machines to random locations. The scarcity created intrigue. It helped create hype for a product that is now available with less scarcity.
    • Offer exclusive products for membership. Scarcity and "exclusive offers" that are genuinely exclusive are great ways to drive community participation, email signups, and other customer engagement. Make sure that this content is genuinely exclusive, however.

    2. Social proof.

    We all know about FOMO, the Fear of Missing Out. We're social creatures and we have to watch where the herd goes if we want to know what kind of behavior is expected of us.

    That's where social proof comes in. Basically, social proof means that we look for social "evidence" (hence: proof) to see what we should do.

    That's why "Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017)." We need to know that other people accept something before we accept it ourselves. That's part of how we gauge quality and make purchasing decisions.

    Here are some ways to incorporate social proof into your marketing:

    • Publish social proof numbers whenever you can. Does your product have good reviews? A high rating on Yelp? Does your Facebook page have a lot of followers? Do you have some number, any number really, that you can use to demonstrate social proof? If so, make sure that it gets seen, especially where a customer might be making a buying decision.
    • Influencer marketing. If you lack social proof now, you can always purchase it. Influencer marketing can be controversial; people don't like to feel they're being "sold to" online. But if you lack any social momentum for your brand, working your way up with more followers by sponsoring an influencer can be an effective way to get the social proof snowball rolling down the hill.

    3. Gamification.

    This one's easy to define: if you can turn your marketing into a game, you're going to use the same tactics that make video games so darn popular.

    One survey found that 70% of marketers found this tactic effective.

    How does it work?

    • Create a "game" that coincides with a new campaign. gwynnie bee did something similar, an online "scratch" game that encouraged people to try their luck to win beauty products from the company. How many ads do we see every day that encourage this kind of engagement?
    • Dangle a prize. Yes, you can do some legal bribery here. gwynnie bee did that. Launch contests. Even small, token prizes can have a dramatic impact on how many people are willing to at least click to see what you have to say. There are all sorts of social media contest tools you can use to make this process go smoothly.

    If you're stuck with your marketing strategies, sometimes, it's good to go back to basics. Look for the psychological incentives to get people clicking, and then start delivering them.

    If you enjoyed this post, we like to talk about marketing, customer service, and lots of other fun stuff.

    submitted by /u/thehelpsquad
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    Update: Helping a refugee woman start her small business

    Posted: 03 Jul 2020 11:21 AM PDT

    I posted a post about helping this lady I know to start her small business. I got some great ideas from fellow redditors.

    Especial thanks to OddFocus3 , sithijag, Groldir, hkharva that suggested she should do a home cooking business.
    After discussing with her, she said she wants to do home cooked Congolese meals in her house:
    - She would make one huge meal for everyone.
    - She said she can host about 10 to 15 people for breakfast, lunch and dinner and do takeouts.
    - Each person will pay a small amount (She said around 10 to 20 dirham = $1 to $3) .
    - She is targeting low-income people that she knows but wants to expand to other communities in the city interested in Congolese cuisine.
    - She will advertise by calling people and texting people she knows.

    Phase 1: She wants to do an opening lunch and hopefully people like it enough to come back and tell their friends.

    Phase 2: She wants to buy a small fridge (she doesn't have a fridge now) so she can cook bigger batches and start doing takeout. It would also require bigger pans, containers etc. This would require 1000 dirham ($139 CAD) for a used small fridge, equipment and electricity costs.

    To start, I am lending her $69 CAD (500 dirhams) to do the opening lunch next week (if western union sends her the money on time, I hate them but it's the only option I have). She only has to pay me back if her project succeeds and is profitable enough for her and her kids. I plan to use that money to help somebody else.

    I asked her to take photos of the whole thing in the hopes that she might create a facebook page later.

    If anyone here has other ideas to help please do comment. I would love to hear your suggestions, I have never done something like this nor has she. I'm based in Montreal, Canada FYI. She only speaks French or else I would have her be involved in the discussion here.

    Thank you to all these redditors who suggested great ideas in my previous post: Groldir, thatDevDude135, T00Human, Captain_Mumbles, Sarusenju, OddFocus3, yvnekyo, luala, fedaykin21, taggingtechnician, praosh, tf8252, Hostican123, BadDadWhy, hkharva, sithijag, OddFocus, Fair-Risk3, buildmyunicorn, OddFocus3, smurfkillerz, Moving2Tampain

    submitted by /u/cakedayerday
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    So I have gathered $1000 and want to know what to do

    Posted: 02 Jul 2020 04:34 PM PDT

    I gathered $1000 and am wondering what to spend with it. I want to go along the edges of dropship, google ads, and things like that, what do I do?

    submitted by /u/Anatocisms
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    My First Five Months...

    Posted: 03 Jul 2020 09:21 AM PDT

    Here is my story of building a business, complete with tips and tricks I recommend to ANYONE on an entrepreneurial journey...

    In January, my resolution was to spend 45 minutes a day (not a minute less or more) working on a new online business focused around one of my passions.

    I didn't know if that would be too much time, not enough time, or just a waste of time, but I was determined to stick with it.

    Here we are, halfway through month 6, and I am happy to say that I have actually built something to be proud of.

    The passion I chose was FANTASY FOOTBALL.

    Every 45-minute session throughout the first month was spent brainstorming web design, products, shipping, marketing, and any other business-relevant topic.

    I read three books on starting a business and they each provided me with incredible insights and ideas. The books are Purple Cow, Blue Ocean Strategy, and Be Our Guest. Cannot recommend all three enough, for anyone, regardless of the stage in their life's journey.

    After I had a rough idea of what I wanted to build, I spoke to three friends who knew about either fantasy football or marketing. Conversations with them were invaluable in receiving honest feedback on my ideas, as well as recommendations I was yet to consider. For example, I was able to fund the creation of my product through pre-sales because of one suggestion made by a friend.

    His idea was to pay someone on Fiverr to produce product mockups for my website. A genius idea. Two weeks and $350 later, I had a full product inventory on my site.

    The next step was sourcing products. This in itself took 3 months. Going back and forth with local (Canadian) suppliers and foreign (Chinese) suppliers was a headache. It seemed like they managed to botch every design I sent to them. Eventually, we were able to settle on the product definitions, and I am currently awaiting my first shipment of fantasy football championship rings.

    In the end, the past 6 months of 45 minutes every day has been rewarding, enjoyable, and MUCH EASIER than I expected. Holding myself to this strict boundary allowed me to complete my legal studies and begin my legal career while simultaneously embarking on an entrepreneurial journey.

    Hope you enjoyed the Ride Along and let me know any questions! 🙏❤️

    The website is www.draftwithredzone.com

    submitted by /u/kobe241fan
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    Insecure business owner

    Posted: 03 Jul 2020 11:26 AM PDT

    How do i become more confident as a business owner?

    submitted by /u/rachgreen773
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    Looking for advice

    Posted: 03 Jul 2020 06:39 PM PDT

    Hi everyone! I'm in a complicated situation, so I'm looking to get some advice. I'm working on a project for my internship at a business incubator. Another person and I develop an application for IOS and Android platforms, while mentors help me make connections in the business world and build a strong network. The main problem is, I'm a business student and not as competent as some developers with years of experience, so I'm not much help for the second guy. That's why I've recently started looking for one more tech partner, but it seems it's been in vain: I've spent several weeks contacting people on LinkedIn but found no developers interested to engage in the project. I'd like to know any other methods to find a technical partner, as well as how I should approach them. Thank you in advance!

    submitted by /u/Arveladzzze
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    How does my company look for raising investment capital at this time to accelerate our growth?

    Posted: 03 Jul 2020 06:32 PM PDT

    Wanted to get opinions on what the experts here think about our chances to raise money in the current environment. My company teaches classes online.

    We've been in business for over 4 years, and have raised $2M so far (our current investors are showing interest in reinvesting).

    We're right around the break even point (slightly profitable).

    Our revenues are about $120K-$150K per month.

    We're growing, and will be around $200K per month by the end of the year (without an influx of capital). At that point we'll be very much in the black.

    Almost all of our growth is organic (referrals and search), and we haven't landed a very good digital marketing acquisition strategy yet.

    We'd like to accelerate our growth by accelerating some key product offerings that will help us grow faster, and start doing more digital marketing (we'll probably need to hire, and set aside a marketing budget for us to test our way into positive ROI campaigns).

    $1.5M-$2M will greatly accelerate our growth during this time when our product is in-demand.

    Thoughts on how investors would look at our company as an investment?

    submitted by /u/jellyjack
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    (HELP) tips on cold emailing

    Posted: 03 Jul 2020 06:18 PM PDT

    I'm trying to grow my paid ads agency and i usually cold call to prospect but now I want to implement cold email so I can maximize productivity. I just want some tips on sending awesome cold emails and follow ups.

    submitted by /u/kew1998
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    Are there any tools to combine different ad platforms into one?

    Posted: 03 Jul 2020 06:17 PM PDT

    I have hired a marketing agency in the past (who did not work out) and they ran ads OUTSIDE of my FB ad account (but required access to it?). They had a portal where I could view all the data/ad campaigns etc. but it seemed proprietary to their company.

     
    I'm curious what recommendations you guys have for handling various ad companies (fb/google) across (fb/twitter/insta etc.) and which allows you to manage the ad campaigns, ads and view and monitor their stats (conversion, click data etc.). After googling around I'm only finding info about the native services.

    submitted by /u/oregiel
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    How do those of you who dabble in Real Estate balance your portfolio?

    Posted: 03 Jul 2020 05:57 PM PDT

    Hello!

    As I grow my freelance business, I've been looking to also expand my income through real estate invesitng. Do any of you use this as another stream of revenue? how do you diversify between commercial or residential choices? Thanks so much!

    submitted by /u/armandoo10
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    "The Passion Recipe: Four Steps To Total Fulfillment" This article on Forbes is defiantly worth reading!

    Posted: 03 Jul 2020 05:33 PM PDT

    The Passion Recipe

    Defiantly worth a read! Recently got fired from a new job, been feeling kind of down. Decided to give this a re-read, and make a new list!

    submitted by /u/postitnotesrock
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    Email outreach tool that allows me to reference a page in a template email without copy and paste

    Posted: 03 Jul 2020 05:31 PM PDT

    Hey guys,

    I tried posting this question into r/DigitalMarketing but they auto-remove my damn question so I'm asking here.

    Not sure if this is possible or not but I'll ask anyway.

    So I'm wanting to try an email campaign where I find their email using a chrome extension. Hunter.io is good for this although, I need to then reference a specific page on their site in my template email.

    it's really time-consuming to copy the link to the specific page. Paste it into my email template and send it off. I want something that finds their email instantly like hunter.io but then saves the page I'm on into my template email.

    is this possible?? and if so what are the best tools to use for it.

    submitted by /u/Goldliner6263
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    How many people here are working on something in the healthcare space?

    Posted: 03 Jul 2020 04:42 PM PDT

    Would love to connect with folks in healthtech/healthcare and possibly build a separate community (Slack)?

    I believe there's a lot of nuances in healthcare and the problems that we face aren't as applicable to other industries.

    submitted by /u/KimJongIll-est
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    Partnership Help - Am I Getting a Bad Deal?

    Posted: 03 Jul 2020 04:31 PM PDT

    Hi, will try to keep this short and to the point.

    Colleague and friend of mine are looking to own/operate drugstores in Canada. We'd differentiate ourselves by offering products and services that the big box stores can't accommodate and also run a mail-order service and virtual consults with healthcare providers. Proposed arrangement:

    - We each own 50% of the participating shares, but I own 100% of the voting shares so I am the sole corporate director. This keeps his name off the public directories so he can continue to work at his job and support the business on the side, this is not a silent partnership. However, he is at risk of losing his job if found out.

    - I would be the face of the business (to begin with), and he would work on some behind the scenes stuff like dealing with vendors, marketing, etc. I would also be on a salary at market rate. He would not draw a salary from the company, but his contribution would be minimal compared to mine.

    - At which point our business can utilize both of us at full capacity (and compensated), then he would turn in his employment, I'd sign off on 50% of the voting shares and we both work with full-time intent on the business we co-own.

    - Initial investment for startup costs would be shared 50:50, but banks view our industry favourably so we'd be able to get 90% of our needs through financing. Advantage to having a partner is that I'd be able to get paid a salary, whereas if I go solo it may be more challenging to pay myself a full salary. I have runway to live on reduced earnings for a while, but I'm not willing to work for a discount if I have a partner.

    - My partner is very successful in the same industry (strong track record/results) and earns a lot of money in his current occupation ($250k+ annually). He has a few connections and skills that I don't have, but I'm thinking long-term with this partnership.

    My questions/concerns:

    - Is a market salary reasonable for this arrangement? I'd be giving up a job with better security and benefits (and equivalent pay) to do this. We could hire someone to operate for us, but obviously having an owner-operator would be the most motivated and some people I've bounced this off of actually suggest above market, or a generous incentive structure.

    - Partner may not want to join the business at the time the business requires him to do so, especially if it means a short term reduction in income because he has an expensive lifestyle. Also, he wants the choice to join the business to be solely his option.

    - In early negotiation of the partnership agreement, he seems to shrug off that the fact that I have all the controlling shares and that I'm the director is not really a big deal and that everything is 50:50 in spirit. However, on paper, it seems like I have all the responsibility and only half of the authority.

    - Partner wants to keep things loosely defined in terms of responsibilities of shareholders, managers, and directors so we can remain flexible. However, I want to be assured that he's actually going to participate instead of get a free ride.

    What are your thoughts? Am I getting a bad deal here? Are there any suggestions on what might tilt this more in my favour? I don't think that getting paid a salary is enough an "advantage" and I want to have an element of power over him. I'm not sure that the voting shares are great either since he wants to write in that salaries, additional financing, or large expenses are shareholders' responsibilities and not a director-level responsibility.

    Thank you all in advance, happy to answer more questions if needed.

    submitted by /u/proof_pudding
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    Anyone need PPE GLOVES at the moment?

    Posted: 03 Jul 2020 03:50 PM PDT

    Hey guys,

    I posted a few weeks ago wondering if anyone wanted to purchase any N95 masks. This led me down a journey to discover that PPE gloves is probably the hottest selling item in the world right now.

    I have access to very good supply chain of FDA 510K gloves at a very good FOB price.

    Most of my large bulk sales from gloves have come word of mouth and such, this is why I am posting on reddit. If you know anyone who needs nitrile gloves in very large quantities I have access to this.

    Please let me know if interested and you are a buyer or know any buyers.

    submitted by /u/Atlas_Ghost
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    Accelerator program reached out to us. Need your opinions!

    Posted: 03 Jul 2020 11:40 AM PDT

    Accelerator program we applied to a few months ago reached out to us today, not just reached out...the key person who runs it reached out in the second half of the email saying:

    " We give you up to $__________ in investment and a great mentoring network. The program kicks off in________ and will offer both in-person and remote participation options.

    Please connect with us - I'd love to talk about you joining us!"

    Before we start doing any celebrations of sorts, trying to clarify if she is either saying "we got in/been accepted and would like to talk about it more in details" or something along the lines of "We want to continue the conversation and see where things go".

    What do you guys think?

    submitted by /u/TheGifted_
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    Anyone have experience with SGS for product inspection? Want to know on the length

    Posted: 03 Jul 2020 03:24 PM PDT

    I have a deal right now for masks in Mexico, with the buyer requesting an SGS. Anyone know what the experience is like with dealing with the company and the length?

    Thank you,

    submitted by /u/postmoderntake
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    What details make a website look credible?

    Posted: 02 Jul 2020 04:34 PM PDT

    I'm currently in the process of creating a website for a business I wanna start. When making a website is there anything that should be added or implemented so that visitors can trust buying from me? I'm looking for the less obvious examples like clear pictures, good descriptions, a logo, etc.

    submitted by /u/jacoby9089
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    [1,000,000+ DOWNLOADS] Here are the 15 things I've learned about PODCASTING that might help you grow faster...

    Posted: 03 Jul 2020 02:58 PM PDT

    For entrepreneurs, a podcast can be super powerful to generate leads, nurture your audience, and increase authority. But most business podcasts never make it past 10 episodes.

    Why is this?!

    In my opinion, it's because they are doing a lot of it WRONG.

    I released my first episode on March 23, 2018 and I've learned a TON since then. I started with ZERO online audience or experience with podcasting and this week I will cross 225k downloads!

    Since then, I started a side hustle to help other people start podcasts with the specific goal of driving reach, revenue, and authority. August 2019 that business was going good enough for me to quit my 6-figure day job. 🎉

    Many of those clients have gotten hundreds of thousands of downloads on their podcasts and dramatically changed their business.

    I wanted to share some of the things I've learned in hopes that it speeds up the process for you and saves some of the headaches I had starting a business-related podcast.

    1. Your first episodes will suck, and it's ok. Just get started. You'll find your groove and get more comfortable as you go.
    2. If you want to grow, you need to leverage other people's audiences - we often refer to this as OPP - Other People's Platforms. You can do this by creating assets that the guest can use to promote and ASKING them to promote. When I first started, it was some basic graphics and quick social/email copy suggestions. Since then, we've expanded that to all kinds of content. Here's some ideas of what you can create. If you do this you'll GREATLY increase the chances your guests promote & the number of times they will promote it. For the most part, a guest that doesn't promote does nothing for the growth of your show. Pro Tip: After the interview, ask them if anyone manages their social media. If they say yes, get that person's email so you can send the assets directly to them as well.
    3. In line with the previous point, don't go for A-List guests, go for B and C level. These people are FAR more likely to promote your content, which is where you get the value from. For example, don't go for u/garyvaynerchuk in the beginning because he's not known to frequently promote content like that. Instead, go for someone like u/localcasestudy (who I've had on my podcast twice - one of the smartest entrepreneurs I've ever met)
    4. There is a big difference between a $30 mic and a $100 mic. And a much smaller difference between a $100 mic and a $400 mic. And don't buy a Blue Yeti. The easiest route for a beginner to get great sound is Audio-Technica ATR2100 or Samson Q2U.
    5. Your recording environment matters. You want to record in a room, the smaller the better, that has stuff on the walls to dampen the echo. I recorded the first 100 episodes of my podcast in a TINY closet. You can also try hanging moving blankets on the walls to dampen your space. You can grab those at Home Depot/Lowes for the USA folks.
    6. If you are going to take podcasting seriously, pay for your podcast host. Remember, if the software is a free with no upgrade option like Anchor, that means that your data is the product of value. We recommend Simplecast and have over 33 clients on it, including my personal podcast.
    7. Pay someone else to edit your audio. Use your time to focus on creating great content.
    8. Have a pre-recording checklist that you go over each time before you hit that record button. You can copy this Google Doc which will cover all the main things to check each time. Forgetting to hit record or cut off the fan in the background will piss you off - I would know.
    9. If you are recording interviews online, you'll get the best possible audio quality by using something like SquadCast. This is seriously one of the things I wish had been around when I first started. I recorded my first 100+ interviews on Zoom and when I switched the quality improvement was insane. You can get a plan for around 9 bucks - well worth it in my opinion.
    10. Don't pay attention to your download numbers for the first 6-months. Pay attention to the feedback you get and 'average consumption' (in Apple Podcast back-end). This will allow you to understand what content people are resonating with and make more of that. Example: We had a client who was averaging ~85% consumption rate, which is good. However, we noticed there were two episodes around 55%. Upon deeper investigation, we noticed that both of these episodes were her only interviews with guys. Her audience is 95% women and her content is either interview with other women or her solo. From that observation, we concluded they didn't like interviews with guys.
    11. Podcasting is not a build it and they will come platform. It's going to take consistent, good quality content, that you actively promote to build your audience. Reference the link in point 2 for ideas on what type of content you can use to create for your podcast promotion. The next comment I always get is that "I don't have an audience on social media..." My reply is… "get one..." Here's some high-level tactics. (1) You can have 5,000 friends on Facebook so get rid of your highschool friends that are full of drama and go into relevant Facebook Groups and add EVERYONE in there as a friend. (2) Use automation like Octopus to get 10,000 plus 'friends' on LinkedIn in your target niche. This is one of the most beneficial things I've done this year. (3) Optimize your Facebook and LinkedIn Profiles so they are "profile funnels". I've got clients worth 10's of thousands from just adding them on LinkedIn and them checking out my profile. Your profile should CLEARLY tell who you are and how you can help them…. And it should look professional. (This works amazing on FB as well)
    12. Make sure you are creating detailed show notes for your episodes. This has helped me show up at the top of Google, along with other SEO tactics.
    13. You're not Tim Ferris or Joe Rogan, so don't record 3-hour episodes. Episode length is trending down and will continue in this direction. For solo content, between 15-25 minutes is the sweet spot. For interviews, 25-35 minutes. Keep an eye on 'average consumption' as I talked about in point 10. Some niches lend themselves to longer but business content usually isn't one of those.
    14. Don't worry about how you are going to monetize your podcast in the beginning. Focus on providing TONS of value!
    15. Have a strategy to integrate it into your business. Your podcast shouldn't be this thing that you do on the side. It should be something tightly woven into your business systems so you can TRACK AN ROI. If it doesn't make money, it doesn't make sense. (the caveat is that content marketing isn't an overnight thing)

    If you want to check out the full video I did covering these, you can find it here.

    Anything I missed or you think I got wrong?!

    submitted by /u/GritAndHustle
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    Training and Development solutions (eLearning) and online training. HELP!

    Posted: 03 Jul 2020 02:53 PM PDT

    Hi everyone,

    Tldr: could you share your experience with online training, what do you think about it, have you ever purchased or developed training, etc?

    I'm in the early stages of developing my training solutions agency. I'm too much of a technician, and need to be a better entrepreneur (if you've ever read the book e-myth, that's what I mean). I am a highly skilled and experienced instructional designer and e-learning developer, so doing the work and converting warm leads are the easy part for me. Generating leads is the challenge. My clients currently come from industry connections who need to develop training online due to COVID, but I need to start thinking on finding leads aside of my connections.

    So here is where you come in, I'm trying to understand what people think when they want to build, purchase, or take an online course. Or if you have purchased or developed training for your business, how have you gone about finding the right tools and/partners to deliver your training?

    I'd love to hear your opinions. Thanks!

    submitted by /u/Iggiesrock
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