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    Home Unlabelled Thank you Thursday! - (April 02, 2020) Entrepreneur

    Thank you Thursday! - (April 02, 2020) Entrepreneur

    April 02, 2020

    Thank you Thursday! - (April 02, 2020) Entrepreneur

    Thank you Thursday! - (April 02, 2020)

    Posted: 02 Apr 2020 06:09 AM PDT

    Your opportunity to thank the /r/Entrepreneur community by offering free stuff, contests, discounts, electronic courses, ebooks and the best deals you know of.

    Please consolidate such offers here!

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
    [link] [comments]

    Beware of "survivorship bias" in the wake of this pandemic

    Posted: 02 Apr 2020 05:21 AM PDT

    Sitting on hold with Wells Fargo and Chase for a combined ten or so hours in the last few days has got me thinking.

    Be careful about the bullshit that's about to be spewed globally (and on this subreddit) about what it takes to succeed in business during hard times.

    If a business comes out of this event unscathed, it may have had to do with the company's hustle.

    It most likely will have to do with dumb luck or being a business that's too big to fail.

    It amazes me how shitty of a product banks, airlines, and some other industries provide and yet, we keep coming back for more.

    For the love of all things sacred, I won't be able to listen some conglomerate CEO talk about how he saved the company from disaster in these hard times while millions of small business owners around the world sell potatoes on the corner.

    Stay safe. Work hard. Expose bullshit.

    submitted by /u/alejandroclark
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    450 Ivy League courses you can take online right now for free

    Posted: 02 Apr 2020 06:25 AM PDT

    17 years old need some tips during the corona pandemic.

    Posted: 02 Apr 2020 07:40 PM PDT

    What should i do during this time to keep a flow of income? That's s a very wide question and could get thousands of different answers. So here is some info about myself: i currently run a car detail service in my area, Im ranked No.1 in my town, and usually pull in a large amount of customers per week. But due to the coronavirus it has all came to a halt only two in the past week the week before i seen zero. I average around $60 to $70 an hour gross and after deductions before tax that turns into around 45 to 55. I have around 3k saved up and would like anyones input on what i could do with it to try and start up another source of income during this time and depending on its profit have it continue to make me money. Ive tired dropshipping and instagram influencing but nothing much else. Used to do ebay sales. Dropped $200 into Ford stock at 4.50 at an 8$ call for 9/18 so lets hope that works out. So i thought i would come back to trusty reddit and see what people might give me as an idea. Absolutely anything helps even if its just one word. And if you made it this far just leave an upvote for me if you cant think of anything, all of it would be greatly appreciated. Ill be replying to comments almost instantly hopefully. Thank you for your time.

    submitted by /u/meme_impound
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    Somewhat Controversial tell-tale signs that someone is a good employee or "investee".

    Posted: 02 Apr 2020 11:08 PM PDT

    1. They work overtime, weekends and holidays (especially the Q4 Holidays). Anecdotally speaking, people that willingly commit their time in these ways have been the best employees. Even if they were not the sharpest people, those that are consciousness enough to work when they could be spending that time with friends and family, all in order to deliver a good work product, have been the hardest working and most reliable people by far.
    2. They are willing to work for free in order to learn the business and/or work for commission
    3. They regularly hit the gym and the results are noticeable
    4. Signs of perfectionism such as: correcting typos during text messages or emails, fast response times, and punctuality
    5. They dress and groom like conformists: No piercings, no tattoos ( under 25 y/o), no hair dye (unless it's used very conservatively to conceal "wisdom hairs"), clean shaved and conservative haircut. The will and execution to engage in public personal displays of expression are indicative of a rebellious and egotistical personality, which is something you dont want in a person that you are entrusting your money with. I've never met an employee with any of these things, except people in their late 20's and up, that was both in the top 5% in terms of professionalism and reliability, within a white collar setting
    6. They vote Republican: I've noticed that conservative leaning people that vote Republican tend to hold others and especially themselves accountable for their performance to a much higher level than left leaning people.
    7. They are not serious gamers or television consumers, and use their free time volunteering, learning, or competing (athletics)
    submitted by /u/Dream2Meme69
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    The EXACT process we use to scale our clients' SEO from 0 to 200k monthly traffic (and beyond). A much more practical, step-by-step, take at SEO!

    Posted: 02 Apr 2020 09:37 AM PDT

    Hey guys!

    There's a TON of content out there on SEO - guides, articles, courses, videos, scams, people yelling about it on online forums, etc etc..

    Most of it, however, is super impractical. If you want to start doing SEO TOMORROW and start getting results ASAP, you'll need to do a TON of digging to figure out what's important and what's not.

    Now, if you guys haven't seen any of my previous posts, me and my co-founder own an SEO/digital marketing agency, and we've worked w/ a ton of clients helping them go from 0 to 200k+ monthly organic traffic.

    So we wanted to make everyone's lives super easy and distill our EXACT process of working w/ clients into a stupid-simple, step-by-step practical guide. And so we did. Here we are.

    Here's everything we're going to cover here:

    • Get your website to run and load 2x - 5x faster (with MINIMAL technical know-how)
    • Optimize your landing pages to rank for direct intent keywords (and drive 100% qualified leads)
    • Create amazing, long-form content that ranks every time
    • How we get a TON of links to our website with ZERO link-building efforts
    • How to improve your content's rankings with Surfer SEO

    Disclaimer: this is a Reddit-friendly version of a post on our blog. If you wanna see it with the images and the whole shebang, check that out. And yeah, some of the links mentioned in the post are affiliate links. If you guys like all the free content we post here, we'd love you forever if you used our links if you end up buying any of the tools we mentioned. <3

    Step #1 - Technical Optimization and On-Page SEO

    Step #1 to any SEO initiative is getting your technical SEO right.

    Now, some of this is going to be a bit technical, so you might just forward this part to your tech team and just skip ahead to "Step #2 - Keyword Research."

    If you DON'T have a tech team and want a super easy tl;dr, do this:

    • Use WP Rocket. It's a WordPress plugin that optimizes a bunch of stuff on your website, making it run significantly faster.
    • Use SMUSH to (losslessly) compress all the images on your website. this usually helps a TON w/ load speed.

    If you're a bit more tech-savvy, though, read on!

    Technical SEO Basics

    Sitemap.xml file. A good sitemap shows Google how to easily navigate your website (and how to find all your content!). If your site runs on WordPress, all you have to do is install YoastSEO or Rankmath SEO, and they'll create a sitemap for you. Otherwise, you can use the following XML Sitemap tool.

    If you want to learn more about what's a sitemap for, click here. Otherwise, just put one up on your website and read on.

    Proper website architecture. The crawl depth of any page should be lower than 4 (i.e: any given page should be reached with no more than 3 clicks from the homepage). To fix this, you should improve your interlinking (check Step #6 of this guide to learn more).

    Serve images in next-gen format. Next-gen image formats (JPEG 2000, JPEG XR, and WebP) can be compressed a lot better than JPG or PNG images. Using WordPress? Just use Smush and it'll do ALL the work for you. Otherwise, you can manually compress all images and re-upload them.

    Remove duplicate content. Google hates duplicate content, and will penalize you for it. If you have any duplicate pages, just merge them (by doing a 301 redirect) or delete one or the other.

    Update your 'robots.txt' file. Hide the pages you don't want Google to index (e.g: non-public, or unimportant pages). If you're a SaaS, this would be most of your in-app pages. Here's how to create a Robots.txt.

    Optimize all your pages by best practice. There's a bunch of general best practices that Google wants you to follow for your web pages (maintain keyword density, have an adequate # of outbound links, etc.). Install YoastSEO or RankMath and use them to optimize all of your web pages.

    If you DON'T have any pages that you don't want to be displayed on Google, you DON'T need robots.txt.

    Advanced Technical SEO

    Now, this is where this gets a bit more web-devvy. Other than just optimizing your website for SEO, you should also focus on optimizing your website speed.

    Here's how to do that:

    Both for Mobile and PC, your website should load in under 2-3 seconds. While load speed isn't a DIRECT ranking factor, it does have a very serious impact on your rankings.

    After all, if your website doesn't load for 5 seconds, a bunch of your visitors might drop off.

    So, to measure your website speed performance, you can use Pagespeed Insights. Some of the most common issues we have seen clients facing when it comes to website speed and loading time, are the following:

    • Images being resized with CSS or JS. This adds extra loading time to your site. Use GTMetrix to find which images need resizing. Use an online tool like Resize image to properly size the images, and re-upload them.
    • Images not being lazy-loaded. If your pages contain a lot of images, you MUST activate lazy-loading. This allows images that are below the screen, to be loaded only once the visitor scrolls down enough to see the image.
    • Gzip compression not enabled. Gzip is a compression method that allows network transfers to happen a ton faster.
    • JS, CSS, and HTML not minified/aggregated/in-lined. If your website is loading slow because you have 100+ external javascript files and stylesheets being requested from the server, then you need to look into minifying, aggregating and inlining some of those files.

    Want to make your life easier AND fix up all these issues and more? Use WP Rocket. The tool basically does all your optimization for you (if you're using WordPress, of course).

    Step #2 - Keyword Research

    Once your website is 100% optimized, it's time to define your SEO strategy.

    The best way to get started with this is by doing keyword research.

    First off, you want to create a keyword research sheet. This is going to be your main hub for all your content operations.

    You can use the sheet to:

    1. Prioritize content
    2. Keep track of the publishing process
    3. Get a top-down view of your web pages

    And here's what it covers:

    • Target search phrase. This is the keyword you're targeting.
    • Priority. What's the priority of this keyword? We usually divide them by 1-2-3…
      • Priority 3 - Top priority keywords. These are usually low competition, high traffic, well-converting, or all 3 at the same time.
      • Priority 2 - Mid-priority keywords.
      • Priority 1 - These are low priority.
    • Status. What's the status of the article? We usually divide them by…
      • 1 - Not written
      • 2 - Writer has picked up the topic for the week
      • 3 - The article is being written
      • 4 - The article is in editing phase
      • 5 - The article is published on the blog
    • Topic cluster. The category that the blog post belongs to.
    • Monthly search volume. Self-explanatory. This helps you pick a priority for the keyword.
    • CPC (low & high bid). Cost per click for the keyword. Generally, unless you're planning to run search ads, these are not mandatory. They can, however, help you figure out which of your keywords will convert better. Pro tip: the higher the CPC, the more likely it is for the keyword to convert well.

    Want to fast-track your keyword research? Steal our template here!

    Now that you have your sheet (and understand how it works), let's talk about the "how" of keyword research.

    How to do Keyword Research (Step-by-Step Guide)

    There are a ton of different ways to do that (check the "further readings" at the end of this section for a detailed rundown).

    Our favorite method, however, is as follows…

    Start off by listing out your top 5 SEO competitors.

    The key here is SEO competitors - competing companies that have a strong SEO presence in the same niche.

    Not sure who's a good SEO competitor? Google the top keywords that describe your product and find your top-ranking competitors.

    Run them through SEMrush (or your favorite SEO tool), and you'll see how well, exactly, they're doing with their SEO.

    Once you have a list of 5 competitors, run each of them through "Organic Research" on SEMrush, and you'll get a complete list of all the keywords they rank on.

    Now, go through these keywords one by one and extract all the relevant ones and add them to your sheet.

    Once you go through the top SEO competitors, your keyword research should be around 80%+ done.

    Now to put some finishing touches on your keyword research, run your top keywords through UberSuggest and let it do its magic. It's going to give you a bunch of keywords associated with the keywords you input.

    Go through all the results it's going to give you, extract anything that's relevant, and your keyword research should be 90% done.

    At this point, you can call it a day and move on to the next step. Chances are, over time, you'll uncover new keywords to add to your sheet and get you to that sweet 100%.

    Want to learn more about keyword research? We'd reco. Brian Dean's guide.

    Step #3 - Create SEO Landing Pages

    Remember how we collected a bunch of landing page keywords in step #2? Now it's time to build the right page for each of them!This step is a lot more straightforward than you'd think.First off, you create a custom landing page based around the keyword. Depending on your niche, this can be done in 2 ways:

    1. Create a general template landing page. Pretty much copy-paste your landing page, alter the sub-headings, paraphrase it a bit, and add relevant images to the use-case. You'd go with this option if the keywords you're targeting are very similar to your main use-case (e.g. "project management software" "project management system").
    2. Create a unique landing page for each use-case. You should do this if each use-case is unique. For example, if your software doubles as project management software and workflow management software. In this case, you'll need two completely new landing pages for each keyword.

    Once you have a bunch of these pages ready, you should optimize them for their respective keywords.

    You can do this by running the page content through an SEO tool. If you're using WordPress, you can do this through RankMath or Yoast SEO.

    Both tools will give you exact instructions on how to optimize your page for the keyword.

    If you're not using WordPress, you can use the Content Analysis tool. Just copy-paste your web page content, and it's going to give you instructions on how to optimize it.

    Once your new landing pages are live, you need to pick where you want to place them on your website. We usually recommend adding these pages to your website's navigation menu (header) or footer.

    Finally, once you have all these new landing pages up, you might be thinking "Now what? How, and when, are these pages going to rank?"

    Generally, landing pages are a tad harder to rank than content. See, with content, quality plays a huge part. Write better, longer, and more informative content than your competition, and you're going to eventually outrank them even if they have more links.

    With landing pages, things aren't as cut and dry. More often than not, you can't just "create a better landing page."

    What determines rankings for landing page keywords are backlinks. If your competitors have 400 links on their landing pages, while yours has 40, chances are, you're not going to outrank them.

    Step #4 - Create SEO Blog Content

    Now, let's talk about the other side of the coin: content keywords, and how to create content that ranks.

    As we mentioned before, these keywords aren't direct-intent (the Googler isn't SPECIFICALLY looking for your product), but they can still convert pretty well. For example, if you're a digital marketing agency, you could rank on keywords like…

    • Lead generation techniques
    • SaaS marketing
    • SEO content

    After all, anyone looking to learn about lead gen techniques might also be willing to pay you to do it for them.

    On top of this, blog post keywords are way easier to rank for than your landing pages - you can beat competition simply by creating significantly better content without turning it into a backlink war.In order to create good SEO content, you need to do 2 things right:

    1. Create a comprehensive content outline
    2. Get the writing part right

    Here's how each of these work...

    How to Create a Content Outline for SEO

    A content outline is a document that has all the info on what type of information the article should contain Usually, this includes:

    • Which headers and subheaders you should use
    • What's the optimal word count
    • What information, exactly, should each section of the article cover
    • If you're not using Yoast or Rankmath, you can also mention the SEO optimization requirements (keyword density, # of outbound links, etc.)

    Here's what an outline looks like.

    Outlines are useful if you're working with a writing team that isn't 100% familiar with SEO, allowing them to write content that ranks without any SEO know-how.

    At the same time, even if you're the one doing the writing, an outline can help you get a top-down idea of what you should cover in the article.

    So, how do you create an outline? Here's a simplified step-by-step process…

    1. Determine the target word count. Rule of thumb: aim for 1.5x - 2x whatever your competitor wrote. You can disregard this if your competition was super comprehensive with their content, and just go for the same length instead.
    2. Create a similar header structure as your competition. Indicate for the writer which headers should be h2, which ones h3.
    3. For each header, mention what it's about. Pro tip - you can borrow ideas from the top 5 ranking articles.
    4. For each header, explain what, exactly, should the writer mention (in simple words).
    5. Finally, do some first-hand research on Reddit and Quora. What are the questions your target audience has around your topic? What else could you add to the article that would be super valuable for your customers?

    How to Write Well

    There's a lot more to good content than giving an outline to a writer. Sure, they can hit all the right points, but if the writing itself is mediocre, no one's going to stick around to read your article.

    Here are some essential tips you should keep in mind for writing content (or managing a team of writers):

    1. Write for your audience. Are you a B2B enterprise SaaS? Your blog posts should be more formal and professional. B2C, super-consumer product? Talk in a more casual, relaxed fashion. Sprinkle your content with pop culture references for bonus points!
    2. Avoid fluff. Every single sentence should have some sort of value (conveying information, cracking a joke, etc.). Avoid beating around the bush, and be as straightforward as possible.
    3. Keep your audience's knowledge in mind. For example, if your audience is a bunch of rocket scientists, you don't have to explain to them how 1+1=2.
    4. Create a writer guideline (or just steal ours!)
    5. Use Grammarly and Hemingway. The first is like your personal pocket editor, and the latter helps make your content easier to read.
    6. Hire the right writers. Chances are, you're too busy to write your own content. We usually recommend using ProBlogger or Cult of Copy Job Board to source top writing talent.

    For more on how to create content that ranks, you can check out some of these articles:

    Step #5 - Start Link-Building Operations

    Links are essential if you want your content or web pages to rank.

    If you're in a competitive niche, links are going to be the final deciding factor on what ranks and what doesn't.

    In the VPN niche, for example, everyone has good content. That's just the baseline.The real competition is in the backlinks.

    To better illustrate this example, if you Google "best VPN," you'll see that all top-ranking content pieces are almost the same thing. They're all:

    • Well-written
    • Long-form
    • Easy to navigate
    • Well-formatted (to enhance UX)

    So, the determining factor is links. If you check all the top-ranking articles with the Moz Toolbar Extension, you'll see that on average, each page has a minimum of 300 links (and some over 100,000!).

    Meaning, to compete, you'll really need to double-down on your link-building effort.

    In fact, in the most competitive SEO niches, it's not uncommon to spend $20,000 per month on link-building efforts alone.

    Pro Tip

    Got scared by the high $$$ some companies spend on link-building? Well, worry not!

    Only the most ever-green niches are so competitive. Think, VPN, make money online, health and fitness, dating, CBD, gambling, etc. So you know, the usual culprits.

    For most other niches, you can even rank with minimal links, as long as you have top-tier SEO content.

    Now, let's ask the million-dollar question: "how do you do link-building?"

    4 Evergreen Link Building Strategies for Any Website

    There are a TON of different link building strategies on the web. Broken link building, scholarship link building, stealing competitor links, and so on and so on and so on.

    We're not going to list every single link building strategy out there (mainly because Backlinko already did that in this article).

    What we are going to do, though, is list out some of our favorite strategies, and link you to resources where you can learn more:

    1. Broken link building. You find dead pages with a lot of backlinks, reach out to websites that linked to them, and pitch them something like "hey, you linked to this article, but it's dead. We thought you'd want to fix that. You can use our recent article if you think it's cool enough."
    2. Guest posting. Probably the most popular link building strategy. Find blogs that accept guest posts, and send them a pitch! They usually let you include 1-2 do-follow links back to your website.
    3. "Linkable asset" link building. A linkable asset is a resource that is so AWESOME that you just can't help but link to. Think, infographics, online calculators, first-hand studies or research, stuff like that. The tl;dr here is, you create an awesome resource, and promote the hell out of it on the web.
    4. Skyscraper technique. The skyscraper technique is a term coined by Backlinko. The gist of it is, you find link-worthy content on the web, create something even better, and reach out to the right people.

    Most of these strategies work, and you can find a ton of resources on the web if you want to learn more.

    However, if you're looking for something a bit different, oh boy we have a treat for you!We're going to teach you a link-building strategy that got us around:

    • 10,000+ traffic within a week
    • 15+ leads
    • 50+ links

    ...And so much more, all through a single blog post.

    So, want to learn more?

    Read on!

    Link-Building Case Study: SaaS Marketing

    "So, what's this ancient link-building tactic, Nick?"

    I hear you asking. It must be something super secretive and esoteric, right?

    Secrets learned straight from the link-building monks at an ancient SEO temple…

    "Right?"

    Well, not quite.

    The tactic isn't something too unusual - it's pretty famous on the web. This tactic comes in 2 steps:

    1. Create EPIC content
    2. Promote the HELL out of it

    Nothing too new, right?

    Well, you'd be surprised how many people don't use it.

    Now, before you start throwing stones at us for overhyping something so simple, let's dive into the case study:

    How we PR'd the hell out of our guide to SaaS marketing (and got 10k+ traffic as a result).

    A few months back when we launched this blog, we were deciding on what our initial content should be about.

    Since we specialize in helping SaaS companies acquire new users, we decided to create a mega-authority guide to SaaS marketing (AND try to get it to rank for its respective keyword).

    We went through the top-ranking content pieces, and saw that none of them was anything too impressive.

    Most of them were about general startup marketing strategies - how to validate your MVP, find a product-market fit, etc.

    Pretty "meh," if you ask us. We believe that the #1 thing founders are looking for when Googling "saas marketing" are practical channels and tactics you can use to acquire new users.

    So, it all started off with an idea: create a listicle of the top SaaS marketing tactics out there:

    1. How to create good content to drive users
    2. Promote your content
    3. Rank on Google
    4. Create viral infographics
    5. Create a micro-site

    ...and we ended up overdoing it, covering 41+ different tactics and case studies and hitting around 14k+ words.

    On one hand, oops! On the other hand, we had some pretty epic content on our hands. We even added the Smart Content Filter to make the article much easier to navigate.

    Once the article was up, we ran it through some of our clients, friends, and acquaintances, and received some really good feedback.

    So, now we knew it was worth promoting the hell out of it.

    We came up with a huge list of all online channels that would appreciate this article:

    1. /r/entrepreneur and /r/startups (hi guys!). The first ended up loving the post, netting us ~600 upboats and a platinum medal. The latter also ended up loving the post, but the mods decided to be assholes and remove it for being "self-promotional." So, despite the community loving the content, it got axed by the mods. Sad. (Fun fact - this one time we tried to submit another content piece on /r/startups with no company names, no links back to our website, or anything that can be deemed promotional. One of the mods removed it for mentioning a link to Ahrefs. Go figure!)
    2. Hacker News. Tons of founders hang out on HN, so we thought they'd appreciate anything SaaS-related. This netted us around ~200+ upvotes and some awesome feedback (thanks HN!)
    3. Submit on Growth Hackers, Indie Hackers, and all other online marketing communities. We got a bunch of love on Indie Hackers, the rest were "eh"
    4. Reach out to all personal connects + clients and ask for a share
    5. Run Facebook/Twitter ads. This didn't particularly work out too well for us, so we dropped it after 1-2 weeks.
    6. Run a Quuu promotion. If you haven't heard of Quuu, it's a platform that matches people who want their content to be shared, with people who want their social media profiles running on 100% auto-pilot. We also got "meh" results here - tons of shares, next to no likes or link clicks.
    7. Promoted in SaaS and marketing Facebook groups. This had awesome results both in terms of traffic, as well as making new friends, AND getting new leads.
    8. Promoted in entrepreneur Slack channels. This worked OK - didn't net us traffic, but got us some new friends.
    9. Emailed anyone we mentioned in the article and asked for a share. Since we mentioned too many high profile peeps and not enough non-celebs, this didn't work out too well
    10. Emailed influencers that we thought would like the article / give it a share. They didn't. We were heart-broken.

    And accordingly, created a checklist + distribution sheet with all the websites or emails of people we wanted to ping.

    Overall, this netted us around 12,000 page views in total, 15+ leads, 6,000 traffic in just 2 promotion days.

    As for SEO results, we got a bunch of links.

    A lot of these are no-follow from Reddit, HackerNews and other submission websites, but a lot of them are also pretty authentic.

    The cool part about this link-building tactic is that people link to you without even asking. You create awesome content that helps people, and you get rewarded with links, shares, and traffic!

    And as for the cherry on top, only 2 months after publishing the article, it's ranking on position #28.We're expecting it to get to page 1 within the new few months, and top 3 within the year.

    Want to learn more about link-building? Here are some of our favorite guides:

    Step #6 - Interlink Your Pages

    One of Google's ranking factors is how long your visitors stick around on your website.

    So, you need to encourage users reading ONE article, to read, well, the rest of them (or at least browse around your website). This is done through interlinking.

    The idea is that each of your web pages should be linked to and from every other relevant page on your site.

    Say, an article on "how to make a resume" could link to (and be linked from) "how to include contact info on a resume," "how to write a cover letter," "what's the difference between a CV and a resume," and so on.

    Proper interlinking alone can have a significant impact on your website rankings. NinjaOutreach, for example, managed to improve their organic traffic by 40% through better interlinking alone.

    So, how do you do interlinking "right?"

    First off, make it a requirement for your writers to link to the rest of your content. Add a clause to your writer guidelines that each article should have 10+ links to your other content pieces.

    More often than not, they'll manage to get 60-70% of interlinking opportunities. To get this to 100%, we usually do bi-annual interlinking runs. Here's how that works.

    Pick an article you want to interlink. Let's say, for example, we decide to go with this article on business process management we wrote for Tallyfy.

    The goal here is to find as many existing articles where 'business process management' is mentioned so that we can add a link to the article.

    Firstly, Google the keyword 'business process management' on the Tallyfy domain using the following query:

    Site:[Your Website] "[keyword]"

    In our case, that's:

    Site:tallyfy.com "business process management"

    You'll get a complete list of articles that mention the keyword "business process management."

    Now, all you have to do is go through each of these, and make sure that the keyword is hyperlinked to the respective article!

    You should also do this for all the synonyms of the keyword for this article. For example, "BPM" is an acronym for business process management, so you'd want to link this article there too.

    Step #7 -Track & Improve Your Headline CTRs

    Article CTRs play a huge role in determining what ranks or not.

    Let's say your article ranks #4 with a CTR of 15%. Google benchmarks this CTR with the average CTR for the position.

    If the average CTR for position #4 is 12%, Google will assume that your article, with a CTR of 15% is of high quality, and will reward you with better rankings.

    On the other hand, if the average CTR is 18%, Google will assume that your article isn't as valuable as other ranking content pieces, and will lower your ranking.

    So, it's important to keep track of your Click Through Rates for all your articles, and when you see something that's underperforming, you can test different headlines to see if they'll improve CTR.

    Now, you're probably wondering, how do you figure out what's the average CTR?

    Unfortunately, each search result is different, and there's no one size fits all formula for average CTR.

    Over the past few years, Google has been implementing a bunch of different types of search results - feature snippet, QAs, and a lot of other types of search results.

    So, depending on how many of these clutter and the search results for your given keyword, you'll get different average CTRs by position.

    Rule of thumb, though, you can follow Backlinko's data on average CTR by position

    As for the "how" to do CTR optimization, first off, grab our CTR optimization template.

    Use a scraping tool like Screaming Frog to extract the following data from all your web pages:

    • Page title
    • Page URL
    • Old Headline

    Delete all the pages that aren't meant to rank on Google. Then, head over to Google Search Console and extract the following data for all the web pages:

    • CTR (28 Day Range)
    • Avg. Position

    Now, check what your competition is doing and use that to come up with new headline ideas. Then, put them in the Title Ideas cell for the respective keyword.

    For each keyword, come up with 4-5 different headlines, and implement the (seemingly) best title for each article.

    Once you implement the change, insert the date on the Date Implemented column. This will help you keep track of progress.

    Then, wait for around 3 - 4 weeks to see what kind of impact this change is going to have on your rankings and CTR.

    If the results are not satisfactory, record the results in the respective cells, and implement another test for the following month. Make sure to update the Date Implemented column once again.

    For more on CTR optimization, check out some of our favorite articles here and here.

    Step #8 - Keep Track of Rankings & Make Improvements On-The-Go

    You're never really "done" with SEO - you should always keep track of your rankings and see if there's any room for improvement.

    If you wait for an adequate time-frame after publishing a post (6 months to a year) and you're still seeing next to no results, then it might be time to investigate.

    Here's what this usually looks like for us:

    • Audit the content
      • Is your content the adequate word count? Think, 1.5-2x your competitors.
      • Is the content well-written?
      • Do the images in your article add value? E.g. no stock or irrelevant images.
      • Is the content optimized for SEO? Think, keyword density, links to external websites, etc.
    • Audit internal links
      • Does the content link to an adequate number of your other articles or web pages?
      • Is the article linked to from an adequate number of your web pages or blog posts? You can check this on Search Console => Links => Internal Links. Or, if you're using Yoast or RankMath, you can check the # of internal links a post has in the WordPress Dashboard -> Posts.
    • Audit the backlinks
      • Do you have as many backlinks as your competitors?
      • Are your backlinks from the countries you want to rank in? If you have a bunch of links from India, but you want to rank in the US, you'd need to get more US links.
      • Are your links high quality? More often than not, low DA / PA links are not that helpful.
      • Did you disown low-quality or spam links?
    • Audit web page
      • Does the web page load too slow? Think, 4+ seconds.
      • Did you enable lazy loading for the images?
      • Did you compress all images on the web page?

    ...And that's it.

    Hope you guys had a good read and learned a thing or two :) HMU if you have any questions or think we missed something important.

    submitted by /u/DrJigsaw
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    Looking for feedback on my SAAS idea - video consultation for retailers

    Posted: 02 Apr 2020 11:23 PM PDT

    Problem:
    Covid-19 is going to push the retail marketplace faster than it has been moving toward a more remote experience. Stores and showrooms are closed and people are forced to buy online. However, product categories like furniture or sports gear usually require consultation by an experienced store clerk before the purchase.

    Solution:
    A widget that every shop owner can integrate into his online-shop. If the user needs a consultation for a product he wants to purchase, he can get into a video call where the store clerk could then present the product, offer alternatives or do cross-/upselling live on video from a store/showroom. (the user's image would not be transmitted for privacy terms)

    Benefits:

    • No app installation required - works on smartphones, tablets and desktop (completely web-based - way better than using proprietary solutions like facetime or Whatsapp)
    • No sign-up required - the user would stay anonymous
    • Easy to integrate - just create a corporate account and integrate the widget on your site
    • Outside opening hours - Offer your expertise to the people at home even if your store is already closed
    • Up/Cross selling

    I already implemented an MVP and wanted to know what you think.

    submitted by /u/hype_cycle
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    Would anyone care to try a simple project manager I built? It focuses on saving time and managing multiple independent projects with separated teams.

    Posted: 02 Apr 2020 05:01 PM PDT

    Hello everyone and thank you for reading. I could not find a simple and easy to use project management platform that will let me take care of my different independent projects, so I built one.

    I'm now using and it works well, I can quickly switch from one project to another and keep a bird eyes view on all of them at the same time. Each project is an independent team and includes a multi-level thread to discuss the project and decide on tasks. A kanban board to update and follow the status of tasks. A team page to add and remove team members for that particular project. And a conference page that allows for video conferencing among that specific projects team.

    Would anyone care to try it? Thank you again.

    submitted by /u/estebansaa
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    How to do things by the book?

    Posted: 02 Apr 2020 10:57 PM PDT

    When people say to do things 'textbook' to learn ALL the basic knowledge, and be able to apply yourself really solidly by the textbook.

    Should I not learn to do intermediate and advanced things until I learn everything about the fundamentals, and do things step by step? How do you learn to do something so you do it really consistently and by the book?

    submitted by /u/Seeking___freedom
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    Small Businesses Struggling Due To Coronavirus

    Posted: 02 Apr 2020 10:17 PM PDT

    How is everyone handling the coronavirus chaos? I was reading digitaltrends today and came across this post about how businesses are facing challenges. Wondering how everyone else is dealing with it?

    Here is the article: https://www.digitaltrends.com/cool-tech/crowdfunding-during-coronavirus/

    submitted by /u/infosourcecollector
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    In 7 words or less, what’s the biggest challenge you’re facing as a business owner?

    Posted: 02 Apr 2020 11:06 AM PDT

    Let's see if we all can help some fellow entrepreneurs out at this mad time.

    submitted by /u/jacksontysonjordanG6
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    Looking for techy/developer type in Melbourne, Australia to join start up.

    Posted: 02 Apr 2020 09:35 PM PDT

    Context:
    My long term business partner and I are looking to move into the tech startup/app game.
    We have built two successful business in the past, the most recent has made low-mid 7 figures in our first 12 months (e-commerce).
    We have the capital, branding and marketing expertise, network and business acumen. We are experts at social media marketing and have the ability to spot trends and opportunities. We need somebody from a tech background to fill in the gaps in our knowledge. We can work out an equity arrangement, or salary + equity arrangement, our just salary depending on your financial situation (capital contribution/experience). Our idea is solid and we know how to execute it.

    We have strong cash-flow from our primary business even during this pandemic and can funnel profits to this project so cash-burn out is not an issue. Nor will we need to raise funding.

    Just putting some feelers out to see if there are any experienced tech guys in this sub.

    submitted by /u/SantaBanta_
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    Having a hard time bouncing back.

    Posted: 02 Apr 2020 08:15 AM PDT

    I'm struggling with something. Having a hard time bouncing back and I feel really defeated.

    Ive been working on a startup company for the last 3 years. It was just starting to look promising. On pace to do 750k this year after iterating a few times. I've been working on this stuff for 3 years.. everyday.

    Now it just stops. Put on pause and worst than that, so much lost revenue. So many folks are losing their overnight. It's surreal.

    I'm lost between this Business stuff being too deeply sketched inside me and relief that it's actually on pause.

    I don't feel inspired anymore. Everything overwhelms me. I'm exhausted by thoughts and to-dos.

    Kind of weird state affairs considering that there appears to be a limitless amount of opportunities.

    But what is the point?

    I know that I'm fortunate to even have some of the problems I have. Nonetheless, they are problems.

    Anyone else feeling like this? It all feels so unfair.

    How are some of you managing the stress? Entrepreneurs are suppose to be good at handling the unknown .. but this shit is turbocharged.

    Peace + Blessings

    submitted by /u/vaitribe
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    First time creating a Facebook Ad, is anyone willing to help me out?

    Posted: 02 Apr 2020 05:57 PM PDT

    Alright obviously this is not that hard even for a first time user, but I wanted to ask some questions:

    a good amount to spend per day ( this is the first ad I'm not looking to spend 100s of dollars )

    the best approach, should I make a post, video, live story?

    also, this is a big one, I am making an ad for a drop shipping clothing company, I have 0$ cost upfront so I am not worried if this is not a big success. with that being said would I have a better audience on Instagram rather than Facebook?

    If you feel like you could help, please DM me and maybe we can get on a zoom chat or a phone call to save time for us both!

    ​

    Thank you guys have a happy quarantine!

    submitted by /u/TheCon7022
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    Instagram bot

    Posted: 02 Apr 2020 05:37 PM PDT

    I'm looking for a bot to automatically repost posts of other users. Would be nice if it runs on PC and is affordable.

    submitted by /u/Jekdkfnfnfn
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    Possible to get a good deal on buying a restaurant during this pandemic?

    Posted: 02 Apr 2020 05:25 PM PDT

    This is tough times for restaurants no doubt. Many will go out of business and my heart breaks for them. But it also presents a possible buying opportunity.

    I never wanted to get into the restaurant business but if a fully built out restaurant presents itself for a good deal, I would consider it. I would imagine many restaurants will be hurting and the ones hurting would take any somewhat reasonable offer presented to them.

    I would like a fully built out restaurant, already up to code. Building out a restaurant is an expensive proposition. Having one built to code already is a huge head start.

    My idea would be to open a "Ghost restaurant". No dining area. Only delivery (grubhub, door dash, uber eats, own website) and take out. Having no dining area lowers your overhead and allows for a much smaller space. The dining area typically takes up a large portion of the store.

    Everyone is going to be much more germ conscious long after this pandemic is over. I would like to have a state of the art camera system set up in the kitchen. You can watch your food being prepared to make sure all cleanliness standards are being followed. Some kind of system where you can actually watch your specific meal being prepared. Of course our cooks will need to be trained very well in cleanliness standards and be aware that our business model revolves around a 100% clean and sanitary kitchen. I feel like people would like this and it also may get some positive press.

    Just wanted to throw my idea out there and see if anyone had any input on it. Also I am on Long Island if anyone knows of any good restaurant deals.

    submitted by /u/cof9
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    I want to find a business partner… how would you recommend I go about finding one?

    Posted: 02 Apr 2020 04:24 PM PDT

    This will be my second business… i launched my first corporation in NYC… it operated, successfully, for 4 years… i dissolved it, when my career moved me away… I'll be launching my second my business in California, this year, with everything I learned from my first business venture… i know i should partner with someone this time, but I'm at, somewhat of a crossroads with finding the right person!

    RECOMMENDATIONS?

    submitted by /u/itsJayrivera
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    [Case Study] Cold Emailing to Land 3k Im recurring revenue

    Posted: 02 Apr 2020 03:52 PM PDT

    Hi - so this all started because I was bored out of my mind at home 3 weeks ago.

    I watched an episode of Impact Theory (if you haven't seen that on YouTube go watch it, really good). Where one of the people being interviewed talked about getting a notebook and writing lists of 10 ideas to exercise the creative brain.

    I went into my drawer found an empty notebook and embarked on this journey.

    I wrote down "10 ideas for cold emailing". I came up with like 6 good ones and then I realized how hard it is to come up with 10 of anything.

    Anyway - at that point I decided I was going to test these out. I landed on 4 of them.

    1. Free Leads
    2. Free Fb Ads Trial
    3. Free Funnel Review
    4. Podcast Interview

    So what did I do? I decided to pursue the real estate niche since that's something I'm familiar with and already have clients in that field.

    And I decided to sell my lead generation services to them. Basically free buyer/seller real estate leads that I charge $1500 per month per client.

    So now that I had that narrowed down. I went online and learned how to use a software called UIPath and wrote a bot to scrape real estate agents emails from the internet. (I could've just paid someone on fiver to do this for me, but why not I had a lot of free time)

    I then sent out 100 emails of each template.

    The results: Open rates varied from like 8% to 20%

    And I only got responses for the podcast.

    So I did what any sane person would do and I bought a podcasting mic and scheduled the interviews.

    So now I have a real estate podcast.

    I interviewed the first 2 people and one of them signed me on for a 1,500/ month deal.

    It was surprising to me how reciprocity kicked in and the type of questions I was getting about the work that I do, etc.

    I uploaded a video to my Youtube channel here and there you can find the email templates I used as well for FREE.

    https://youtu.be/WjvwRdDePhg

    I then decided to scale and send 400 more of the podcast emails and landed 5 more interviews (all scheduled for next week). I'll update this with the results from those.

    submitted by /u/MacaYT
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    I started a podcast with my friend to help other artists, freelancers and business owners to survive and thrive during these trying times -- it would mean the world if you listened!

    Posted: 02 Apr 2020 03:43 PM PDT

    The Art of the Grind Podcast

    Here's the rundown. I've been a self-employed artist/filmmaker for the last decade and a friend of mine that is a professional musician and photographer were thinking of ways we could give back and also further our own conversations on the topic of surviving and thriving as a freelancer especially in the digital age. We decided a podcast was the best way to do that and so last November started recording episodes with our friends in the industry as guests. Not really having a release date in mind, we banked a handful of episodes before 2020.

    After the events of the Covid-19 pandemic unfolded, (and I was left with a lot of time on my hands during self-quarantine), it became pretty clear that now was as good of a time as any to release this. It would mean the world to me if you gave it a listen, and if you at all find it helpful please subscribe, rate or share with your friends as a way to show your support. I hope that you'll be able to tell that my intentions and the intentions of my co-host are earnest and our goal with this entire endeavor is to share practical knowledge and experiential anecdotes to anyone that listens.

    Thank you, and stay on your grind!

    submitted by /u/VejaDrew
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    What will a "post Covid world" look like.....?

    Posted: 02 Apr 2020 03:36 PM PDT

    Grateful to have an online business

    Posted: 02 Apr 2020 03:33 PM PDT

    My girlfriend just had to shut down her restaurant. We live in a tourist town and this season was already slow. Then the pandemic hit, tourists fled, orders dropped. She could technically stay open but it wouldn't be worth the risk getting her or her staff infected... And the money would be bad right now anyway.

    I feel lucky that my job is making indie games. After 3 years of work we're releasing our newest game next weekend and I'm a little nervous that people will have a lot less money to justify spending on games. My worries are nothing compared to those of you with high overhead brick and mortars and teams that aren't used to working online.

    After this crisis I imagine a lot of us will still carry some trauma and will work to reduce our dependencies and shift even more towards automation.

    Best of luck to all of you. I hope you are all able to pivot quickly if you need to.

    submitted by /u/Rsloth
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    How To Create A Pitch Deck

    Posted: 02 Apr 2020 03:29 PM PDT

    Below is the structure with what to include in your pitch deck. You can also watch the video version of how to create a pitch deck where everything needed is covered in detail over 30 minutes.

    1) The Cover Slide: where you're essentially telling, to that investor, what they're about to review. Use a super-powerful image on the background and add the contact information, where people can reach out to you.

    2) The Problem Slide: if you had to describe the reason that got you to start this business in the first place, what is that reason?

    3) The Solution Slide: what your company is doing and how your company is addressing the problem.

    4) The Market Size Slide: show the total size and how that is growing over time because, obviously, the investor doesn't want to invest while it's at its peak.

    5) The Competition Slide: create an axis and show how you are differentiating yourself from all the rest.

    6) The Product Slide: when in person do a demo if not you can use screenshots here.

    7) The Competitive Advantages Slide: what makes you so unique and so ahead of the curve and ahead of everyone else?

    8) The Features Slide: high-level overview of your product or service in action

    9) The Traction Slide: verify the market has a place for your business, for your service, for your product.

    10) The Business Model Slide: show how you are making money in a way that is repeatable and scalable.

    11) The Revenue Forecast Slide: avoid grabbing a screenshots of your financial model and explain in a summarized way how you forecast revenues in the next 3 to 5 years.

    12) The Raise Slide: describe how much has been raised, from which investors, and how much you are looking to raise now.

    13) The Use of Funds Slide: break down how you're intending to allocate the investment that you are seeking.

    14) The Team Slide: only include here the members of the leadership team and avoid having anyone else that is not strictly necessary.

    15) The Advisors Slide: advisors serve as a way of social proof and as a way to show to the investor that you're surrounding yourself by the right people.

    16) The Thank You Slide: put a background image of your team smiling and your contact information.

    submitted by /u/ov30
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    Pros and cons of a landing page?

    Posted: 02 Apr 2020 03:28 PM PDT

    I've started a small online p2p marketplace, and it's growing steadily. However, I've been toying with the idea of creating a landing page for it. Do you think they are over-used on websites, or a worthwhile first impression?

    Here are some pros and cons I came up with:

    Pros:

    • can be visually appealing (videos, graphics etc)

    • can put the call to actions in a more prominent place

    • increases the professional look

    Cons:

    • pointless for simple websites

    • hides main content

    • tedious for experienced users.

    Interested to hear your thoughts!

    submitted by /u/wing_stall
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    [Influencer Marketing] Does anyone know of any platforms where I can easily search for and contact influencers for paid promotion?

    Posted: 02 Apr 2020 02:44 PM PDT

    Pretty much what the title says. I'm in the music industry and trying to promote my new song.

    I think I found such a platform before long ago but can't remember.

    submitted by /u/CultureImaginary
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    Marketing your small business

    Posted: 02 Apr 2020 10:54 AM PDT

    I have an idea around marketing my services as an add-on to a company's HR benefits. As in I would be on a retainer for any of that company's employees to consult with. So my clients would the companies themselves but services delivered to their employees.

    I'm very knowledgeable within my field and have a sales background so comfortable presenting etc.

    However what I'm struggling with is how do you acquire and get in front of HR benefits personnel. I've done cold calling in the past and can do that again but what other ways have you guys had success in the acquisition of clients phase?

    Basically, should I hire a firm to do digital marketing and then do cold calling on my own?

    What has worked in the past for everyone in regards to getting in front of prospects when first starting out?

    submitted by /u/theSeeWord
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