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    NooB Monday! - (January 06, 2020) Entrepreneur

    NooB Monday! - (January 06, 2020) Entrepreneur


    NooB Monday! - (January 06, 2020)

    Posted: 06 Jan 2020 05:13 AM PST

    If you don't have enough comment karma here's where we can help.

    Everyone starts somewhere and to post in /r/Entrepreneur this is the best place. Subscribers please understand these are new posters and not familiar with our sub. Newcomers welcome! Be sure to vote on things that help you. Search the sub a bit before you post. The answers may already be here.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

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    How A Mom Entrepreneur Sold 180,000 Units of Baby and Toddler Clothing

    Posted: 06 Jan 2020 07:30 AM PST

    When I had my first born son, I realised there was nothing in the market to fall in love with in way of swaddling and keeping my baby cosy in his wrap. My mum made me some gorgeous swaddles for Mason that I loved and adored and brought some beauty into this functional but huge part of my babies life. He slept a lot, and he and I found so much comfort in him being wrapped. I wanted others to feel the way it made me feel. Snuggle Hunny Kids grew into a brand all on its own because it offers happiness and comfort, beauty and charm for mum and bub.

    There was a market for mothers like me, but no products to satisfy it, so I took a risk and created 6 items to sell online. I wanted to create a special birth announcement photo for my son when he arrived to celebrate him with my family and friends and introduce him to the world. I realised quickly that there was a gap in the market for this as social media was exploding and we explore this space.

    After longing for a career change and wanting to raise my children at home, I was fortunate to spend my maternity leave raising my son and starting a unique business. I didn't realise the enormity of what lay in front of me, all I knew was that I was passionate about this space and took a risk to step out into it.

    Was it a lightbulb moment or gradual process?

    In my first year I sold no more than 1-6 orders a week. I don't know why I didn't give up but i spent the year learning, watching the people who inspired me, growing businesses and researched and studied the market/social media and e-commerce.

    A year in I had this strategy where I bought products of other exploding brands and photographed their products with mine, I then created content around what was trending and those brands reposted my photos. I started to grow so fast organically and was hustling my way into everyone's feeds. I started to gain followers and momentum then reaching out to mummy influencers on social media and sending them our products. We got a lot of exposure this way and it was a snowball effect. I realised then this could be really big for us on social media.

    How did you get your first three customers?

    Via etsy, I put 6 product listings online and they sold pretty quickly. I then moved to instagram/fb shortly thereafter and this is when it really started to grow.

    How did you validate the idea?

    There was no one doing this successfully. It was a new concept to e-commerce, celebrating your babies via birth announcement on social media and sharing it with family and friends. something as a parent I realised was a huge milestone. Snuggle Hunny Kids grew into a brand all on its own because it offers happiness and comfort, beauty and charm for mum and bub and as we shared this common stage in life with other mothers we realised it was a thing. Our community was built around motherhood and experiencing this journey together.

    Did you have any experience/expertise in the area?

    I come from an accounting background, having worked for a chartered accounting firm for 13 years. I had zero experience in social media / marketing or commercialising a business.

    My accounting skills however have been a huge benefit in running my business.

    Who is your target demographic?

    Women! A mother in all forms, the best friend. The nurturer, the caregiver. Grand mother, the aunt, everyone knows someone who is having a baby. Aged between 25-44.

    What is the funniest/most strange customer request you've had?

    Nothing to crazy but people have bought our baby muslin wraps to use as a head scarf for themselves!

    How did you fund the idea initially?

    We are self funded and have no debt over our business. My grandparents gifted me $20,000, i spent $15K on product and $5K on computers and equipment/website. We had no marketing budget for years. We re-invest all our revenue back into the business for growth.

    Where did you meet your cofounder/founding team?

    We are a husband and wife duo with a small but wonderful team. Team of 12!

    Any tips for finding first employees? Once you have hit capacity yourself it is important to give away the roles that you don't enjoy and areas of expertise you are lacking and can grow value to the business. You cannot wear all the hats!

    What sells best?

    Our fastest moving items are the organic muslin wraps and our innovative waterproof snuggle bibs.

    What motivated you to start your own business?

    Passion and the idea of wanting to do something I love doing as a job. My Children, I really wanted to get out of the corporate grind and be at home and raise my children, SHK was the way I was going to do it and that i did/do!

    What were your family and friends first thoughts on your company?

    Everyone thought it was just a hobby or a small side business that I enjoyed doing. No one even myself ever dreamed of growing it to the size it has. It was never about the money, it was always a passion of mine.

    What motivates you when things go wrong? What is the end goal?

    The belief and passion about what we are doing with our brand. Our community keeps me motivated, the people gained a lot of support and we provide a place where we don't judge, we share the ups and downs of motherhood/life, be light hearted and provide a lifestyle brand that celebrates all our children and our milestones together. The end goal is to run a company that is ethical, customer focused, gives back to the community and to be creative in a way that allows us to keep building the vision for my brand. Support our community and have an engaged brand that is one with our followers.

    I've always wanted to give back but never knew how to do this with my brand until some time ago I would start getting mums in our community message us about their time in NICU and how their jersey/muslin wraps brought them so much joy and happiness in such a time of need. We didn't realise how much of a big part we played in their journey. As our customers pack their hospital bags with their very first outfits they often have a very definite idea of what the whole experience will look like. When you suddenly end up in NICU, the carefully chosen outfits go unworn as they battle it out in the Neonatal Intensive Care Unit (NICU).

    They can, however, use their swaddle wraps as baby nests and to keep under or over baby. I never realised how our products could have such an effect like this, but in a sterile and underfunded environment, we heard how much joy it brought to these little patients and families. Once I realised how much of an impact it made, I put a call out to all nurses from Neo Natal Intensive Care Units and asked how their units worked.

    They ALL said there is no funding and they use old and worn out wraps and blankets for their baby nests and how they desperately needed new linen. So that was it. From that day forward we started sending our monthly care package to NICUs around the country to bring some light and extra love into these hard working units and continue to do so.

    Do you have any advice for someone just starting out?

    I don't know why I didn't give up but i am so glad I didn't. It's important to not worry about the end goal or focus on it too much, to take small steps forward in your business, learn and evolve as you go. Put a strategy into place and move through it, so you can see the bigger picture but don't overwhelm yourself with it all at once. Once you hit your capacity you need to ensure you employ the right people to help grow your business, allowing you to do what you love and giving away the areas that you are not skilled in or don't enjoy.

    What has driven the most sales?

    Social media - instagram and facebook.

    What is stopping you being 3x the size you are now?

    We are a family business, we want to keep it that way. I want to be able to manage and lead my team from the front and be involved in all areas of the business as opposed to giving it to a CEO or CFO and communication lines breakdown.

    How do you protect yourself from competition?

    Have a vision for your brand and be true to it. I don't even know what my competitors are doing to be honest. We are leaders. we are original and we create based on our customers feedback and wants.

    Do you have any trademarks/IP/patents?

    Yes. Our no zip, no velcro sleep bag is protected. The name is "SNUGGLE SWADDLE"

    Our business name and logo is also protected. Snuggle Hunny Kids, Newborns never looked so good!

    What apps could your business not run without?

    Instagram - we get the most organic traffic from instagram, we have a large online community that is vital to our business.

    Facebook - We get the most paid traffic to our site, we also have a large online community that is vital to our business.

    UNFOLD - Story Content - Creating beautiful/engaging content to compliment our products and brands.

    Picplaypost - Video Content. Creating beautiful/engaging content to compliment our products and brands.

    Dropbox - Where we keep all our content for social media.

    What are the next products you're working on?

    We are working on a few new lines, but to keep ahead of the game we can't give anything away. Stay tuned!

    Are there any releases you can tell us about?

    We have new season swaddles and bedding coming early 2020 with fresh and exciting new patterns.

    Where do you see the company in 5 years?

    We are on an upward trend of significant growth, I see us with a bigger team, bigger office and warehouse space and at least doubling our business.

    Would you ever sell?

    We are still very early in our business and experiencing a lot of growth. Right now, no.!

    If you enjoyed this article, the original is here.

    submitted by /u/WideHold
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    How I landed my first 5 paying clients WITHOUT relying on referrals or being overly salesy, by using cold outreach in a relationship driven way

    Posted: 06 Jan 2020 12:31 PM PST

    I think we can all agree that the first couple clients are the hardest to land. This is probably the biggest reason why a ton of founders fail and quit early on. Even if you create a great offering, unless people actually pay you, you're going to go out of business.

    For context, when I began my company, I didn't have a huge network that I could just lean on for early sales. I had to get scrappy and creative.

    Today, I'm sharing with you the approach that helped me during the earliest days of my business fill my calendar with sales meetings, land my initial couple clients, and truly validate that my offering was needed by the market. Cool part is, I did this all in a very cost & time efficient way.

    As a preface, this tactic is best used when you are pre-revenue or still trying to figure out your product market fit. If you already have a ton of clients and access to cash, there are other tactics that are more efficient.

    Before I get into the nitty gritty details, I want to give you some context as to why I used the specific growth strategy that I did (and on the flipside, why I chose to ignore certain leadgen tactics). My largest consideration was around certain constraints I had in my business:

    • I had minimal cash, so I couldn't buy ads or do anything for lead gen which costed $
    • At the time, I didn't have digital marketing skills, so I couldn't use fancy funnels or digital lead gen tactics
    • As a new company, I didn't have any client testimonials or quantifiable evidence that showed my offering could add a ton of value
    • I had a ticking clock, so I couldn't do anything which would take too long to generate results (ie. creating a ton of content, optimizing for SEO, and waiting for inbound leads to reach out to me)

    Given that those were my limitations, I wanted a fast way of getting my first few clients which involved very little money and didn't need me to have a fancy website/funnel/content library.

    If you're in the early days of your biz, these limitations may be true for you as well.

    After a ton of initial research, the only method which fit those parameters was to use free organic outreach (ie. directly messaging my audience on email/FB/Linkedin)

    Obviously, the downside to this tactic was that it's manual and time-consuming, but I had the time and willingness the execute.

    As well, given that I spent my 7 years prior in enterprise sales, I knew exactly how to find leads, get their emails, and write compelling sales outreach which could net me meetings. I was confident that it would work.

    Below were the tests I ran, and the results:

    Traditional sales messaging DOESN'T WORK when you're just starting your business

    So a really huge wakeup call for me was in my first month of outreach, I reached out to over 500 people and ONLY booked 3 total meetings. That's an abysmal conversion rate. Frankly, it was a bit confusing because I had thought I was good at writing sales emails.

    But what I realized was that I was going about it all wrong. When you're an early stage founder, traditional "pitch and persuade" cold sales tactics don't work.

    (Note: When I say "pitch & persuade", it's when you reach out to someone asking for a sales meeting by claiming you can help them accomplish a certain goal or get to an outcome/ROI. If they actually value the goal you're promising and believe you can help, they'll accept your invite for a sales meeting.)

    After a ton of testing and feedback gathering, here's why I realized this traditional sales outreach style didn't work for me:

    • I had no evidence or data to support my claims
    • I couldn't point to any previous client success stories
    • I was unsure about what messaging would resonate best with my audience

    The truth is, the "pitch and persuade" sales outreach CAN book meetings in the right circumstances. Like I said, I used it effectively for 7 years.

    But the difference is, when a successful company or founder gets results out of that tactic, it's ONLY because they embed legit proof supporting the "big sales claim" in their outreach. They aren't simply saying "I can help you accomplish (insert big gaudy claim)" and ending their statement there. They're also citing real customer testimonials as well. They can link videos, a great website, and helpful content. This all builds credibility.

    Once the credibility is provided and the seller builds an irrefutable and data-backed case that they can help, the buyer will have no choice but to book the sales meeting (of course, this is assuming the buyer actually cares about solving the problem in question).

    So why does a founder starting a new business/offering fail during traditional sales driven cold outreach?

    When you're just beginning, you have no evidence. No client testimonials. No proof. Your website probably sucks. You may have only a few pieces of content showing your thought leadership (whether it be blogs, or videos). Hell, maybe you have none.

    So of course, if you straight up pitch someone, they're going to ignore you. After all, would YOU reply if a stranger emailed you something promising the world, if they had zero supporting evidence or credibility?

    Probably not.

    Even if you've built a product/service that is really good, your prospect doesn't know that. And you haven't earned their trust for them to actually spend half an hour with you to find out.

    Here's the crazy hack that landed me my first sale within a week of implementing this method

    So, once I realized that straight pitching doesn't work, I readjusted my approach entirely.

    I call it the "Customer Discovery Method". Here's the basic premise.

    Instead of cold messaging someone trying to pitch them, you should cold message someone on the premise of doing "market research and product discovery".

    Here is the framework of a message that I literally have sent in the past:

    "Hey (name),

    Always exciting to meet experienced folks like yourself that have been in the (insert niche/industry) for a while.

    I'd actually love if you could help me out with some feedback. Currently, I'm working on a new project that helps (insert the target audience) accomplish/improve (insert specific goal you're solving for, or problem you're getting rid of). I'm still in the beta right now though.

    Not going to try to sell you or anything, but I' d really value your input so I'm on the right track and only creating an offering that people truly want.

    Would you be open for a quick chat this week (in-person or phone works)? Coffee on me if you can make the time"

    When I used this approach, I IMMEDIATELY started booking an absurd amount of meetings. In less than 4 days, I had booked 17 meetings with people who were in my ideal target market, and landed my first deal within a week.

    The reason why this worked was because I was triggering a few unconscious biases and psychological tendencies that people had.

    Because I was asking for help and telling them I admired their background, I made them feel good about themselves and their expertise

    People then wanted to help me because I made them feel like they had the power to do so, AND they liked me so they were willing

    I made people feel like they would have a part of something greater than just themselves

    When you get sold to, your guard naturally goes up. However, this methodology puts people at ease because it's more relationship driven. You don't need evidence if you're just asking for help.

    Super profitable, super inexpensive, and pretty easy to do.

    Here's how to actually implement this tactic in the right way to actually get results

    It's important to realize that this is NOT a bait and switch. You do NOT get someone on a phone call and then jam your sales pitch down their throat.

    It has to be genuine. On the call, you need to be asking real questions to learn more about your audience, their problems, why those problems are impacting them so much, and their honest feedback about your product.

    The beautiful thing about this approach is that the feedback in it of itself is super helpful. Up to this point, you've likely built your features and tech mostly on your own gut feel and instinct. However, with the feedback you get from these conversations, you may realize that you need to add some features, or adjust the problem that you're trying to solve, even change certain things in your offering, etc.

    This improves your offering, and even gives you a better sense of what messaging and copy will resonate with your core clientele.

    But you're killing two birds with one stone here. Because inevitably, some of the people you talk to will be experiencing the exact problems that you're solving for.

    As you're chatting with them learning about their day, you'll hear them say stuff like, "Ya. This actually is a big problem or me…" or "Honestly, talking with you is a bit of a coincidence, I've actually been having a hard time with this recently..."

    When you hear them give you that type of feedback, that's when you pivot and say, "Hey! I can help. Can I share with you about how I (insert what you do)?"

    At that point, you share with them what you're up to and get feedback from them about your services.

    A few things to keep in mind when you do this

    Just because you've followed this basic formula doesn't mean that clients will fall out of the sky.

    You still need to be intelligent about how you find your prospects. If you're messaging people who don't care about solving the problem that you're trying to solve, then you're wasting your time. That would be like selling fertilizer to someone who lives in a manhattan condo. Message your ideal audience, the audience who likely cares.

    As well, volume matters. If you decide that you really want to get some early clients, but you're only putting in the work to message 10 new people a day, then you're still not going to get results. You need to have the discipline and commitment to find and connect with at least 50 people a day. Any less and you're not working hard enough. In the early stages of your business, you gotta HUSTLE.

    Lastly, even if you get meetings, you still have to know how to talk on the phone. Now, I know this is scary. If you've never sold before, or maybe it's your first time building a business, this is super intimidating.

    I can relate. My first sales experience was going door to door as an 18 year old selling window cleaning to pay off college tuition. I sucked. I probably stood in front of my first house staring at the door for 5 minutes before mustering up enough courage to ring that doorbell. But in the last 7 years, I've done over 2000 sales meetings. It gets easier and more intuitive over time.

    Lastly, I do want to emphasize that this tactic should NOT be relied on any longer than your first 5 clients. By then, you should have adequate client testimonials, data, content, and cash that other tactics are a more efficient way to grow your business. This is only meant for you to get off the ground.

    If anyone has questions about this, or just wants to get connected, add me on Linkedin, as I'm looking to grow my network. I post content there as well!

    I also run a group on Facebook that has a community of other likeminded founders, and we're always sharing ideas. Happy to have you join as well if you're growing your business.

    And lastly, shameless plug, I actually created a webinar that goes into with more detail all the other strategies I utilize that helped me with client acquisition (organic methods like Linkedin and email, as well as how to execute inbound using content)

    Cheers!

    submitted by /u/ly93
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    A few days ago i came up with this idea to build a website and sell "nothing" (as a joke) then i found out it already exists !

    Posted: 06 Jan 2020 06:19 AM PST

    After i designed the web page and started to search for appropriate domain names i find out multiple websites already exist doing the same 😂 oh i miss those untapped ages..

    now how could you possibly compete in this space and what competitive advantages you could add to nothing ! 😂

    submitted by /u/Code-Monster
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    Built for you affiliate site review - AlphaInvestors

    Posted: 06 Jan 2020 03:03 PM PST

    Man super bummed I spent $900 with AlphaInvestors to build a niche affiliate blog site. I got string in by their fancy marketing and big promises. They gave me a lame website and condescending guidance. I should have just built it on my own. Just posting this to warn others! Just build it yourself!

    submitted by /u/totalbeef13
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    My girlfriend made these and she's struggling to sell them. How can we sell these?

    Posted: 06 Jan 2020 08:49 AM PST

    She made some necklaces for Vegans. She has sold around 30 of them in the last 6 months on Etsy. Tried doing some advertising on vegan subreddits and etsy ads but not an awful lot of luck.

    https://www.etsy.com/uk/listing/713388033/vegan-necklace-handmade-vegan-logo?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=vegan+necklace&ref=sr_gallery-1-6&frs=1

    any ideas?

    submitted by /u/uniqueusername42O
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    Market Research Survey For Our Kitten and Puppy Yoga Business

    Posted: 06 Jan 2020 01:57 PM PST

    https://forms.gle/i9hMPvvcfFQSdW85A

    My sister and I regularly attend puppy yoga groups and businesses around the city to relax after a week's worth of working and school, as we grew up with animals back home and do not have our own. We also volunteer for several animal shelters. Because there are so many sheltered cats and dogs in need of homes, we thought this would be something valuable for people to do on a weekday/weekend.

    My sister and I are starting a kitten and puppy yoga business. Our primary focus is to gain clients who are either: looking to adopt a kitten or puppy, spend therapeutic and quality time with animals especially if they do not have a pet of their own, make meaningful connections and memories with their partner/family members (date night or family night), or frankly a place to have fun, relax, pet, play and get a bit of exercise after a stressful day at work or school.

    The main focus of the survey is to gather interest in the service, the price potential customers would be willing to pay, and any other services we could provide to add value to them. Please let us know of your thoughts based on the survey, and any additional comments/concerns you may have as to how to add value.

    submitted by /u/jellyfishsailor
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    How valuable is video content to the world of eCommerce.

    Posted: 06 Jan 2020 01:38 PM PST

    Wondering if I should be looking to market myself to eCommerce folks for Facebook ads and Website video, Here's a link to my reel: https://vimeo.com/342825342 I've done some work this way including some TV gigs wondering what everyone's thoughts on how important video is for SEO, Ads, etc?

    submitted by /u/Gogoroxboxsox
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    Author of “The Sports Gene” and “Range” on the Type of Skills People Will Need in an Increasingly Automated World (And How to Cultivate Them)

    Posted: 06 Jan 2020 10:41 AM PST

    Listen to the full episode

    Demetri Kofinas speaks with author David Epstein about what the world's most successful people have in common. He discovers that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are the ones primed for success. "As computers master more of the skills once reserved for highly focused humans," says David, "people who think broadly and embrace diverse experiences and perspectives will increasingly thrive."

    David's conclusions run counter to the prevailing view among "experts" who argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. "If you dabble or delay," they say "you'll never catch up to the people who got a head start." But a closer look at research on the world's top performers, from professional athletes to Nobel laureates, paints a very different picture. In fact, it shows that early specialization is actually the exception, not the rule.

    submitted by /u/cpclos
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    Wordpress Website Template Picks

    Posted: 06 Jan 2020 12:21 PM PST

    I am new to the world of Wordpress and overwhelmed by the amount of plugins and templates needed to build a professional e-commerce site, this is why I need your guys help!

    I will be building a website to showcase a camera bag - only 1 product for now - there will need to be a video background on the home page and be e commerce compatible using Woocommerce. Hoping to find a theme that is minimal, sleek and uses lots of whitespace.

    I've checked out some of templates on this list https://colorlib.com/wp/best-ecommerce-wordpress-themes/ but honestly there is just so much to choose from. Does anyone have any experience with any of these that they would recommend for my situation?

    Any help on where to get started would be greatly appreciated. Thank you.

    submitted by /u/alvaro_masegosa
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    Can you sell a brand concept + trademarks to a bigger brand?

    Posted: 06 Jan 2020 11:52 AM PST

    I spent a few years in the ready to drink beverage market on the design side. One of the logos I came up with is in use for a fairly large ice tea brand sold at target/gas stations etc. I've gone on to create additional logos that are in use by major brands and now I'm wanting to step into the entrepreneurial side.

    A colleague who owns several incredibly interesting and market attractive trademarks in the liquor field came up with a full brand concept of whiskey, gin and tequila- complete with bottle designs, marketing (traditional + transmedia) and all the relevant brand IP. As a package deal it would be very lucrative for a large liquor house to buy and sell under their umbrella.

    My question is, is it possible to sell a brand concept + trademarks to a larger brand and how does one go about that? Luckily we're not just hawking a design or brand, the trademarks and intent to use licenses make it nearly impossible for anyone to rip off the concept from seeing a presentation alone.

    I feel fairly confident given my beverage design success that this idea would make a liquor distributor quite a bit of money. However I don't want to be cold emailing if theres a better way to do it.

    Any feedback would be greatly appreciated

    submitted by /u/xfancymangox
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    Just got my first ecommerce sale EVER :) and it feels pretty great

    Posted: 05 Jan 2020 03:41 PM PST

    I've been working on an ecommerce site for the past 8 months. By trade I'm a programmer by trade and mostly work in machine learning but I've been wanted to improve my web design skills to create better user interfaces. I took a Udemy course on responsive design with a teacher I really liked and spent about 8 hours a day for like a week practicing and doing the course. When I finished the course, I started working on a landing page for a product I had been working on for a few years and now use myself daily.

    I'm a fairly strong Javascript developer but coming from an engineering/computer science background, my design skills seriously lagged behind - so the Udemy course really helped - especially because responsive design is NOT intuitive. There are so many different screen sizes and users nowadays expect your site to work on all of them. Having a great product helps, but if your user interface is bad, literally nobody will use it. So, responsive design is basically a necessity. The more I worked on the site, the more I realized that there are actually people who would benefit from it than just me and I thought, maybe I could sell it? So I started working on a brand.

    The past summer was pretty rough and I would find myself constantly going back to designing and developing my site/brand as a way to escape. After four months working every chance I could get and coding away, I created a brand and finished the landing page to a level of satisfaction I was happy with. And seeing it come to life was really cool. One of the best feelings :)

    Best of all - the site looked nice on every screen size and the project started to feel like a real thing.

    So... marketing is hard to do well.

    For some reason, I had an impression that if I just launched a beautiful site and bought ads, I would get sales... Needless to say, I was VERY wrong. Anyone can spend money on ads, but marketing it turns out, is hard to do well. I spent the last three months flailing around in marketing trying every solution I could think of to get my idea heard. I spent a couple hundred dollars buying ads on Facebook, Instagram, Google, Reddit and some dating sites (which made sense for my product) and literally had no sales. Not even one...

    I tried Facebook 'look alike' audiences, targeting demographics and building "marketing funnels" but nothing worked. The ads I bought, drove traffic in the thousands of visits to the site over the past few months. I monitored the sources of traffic and some referring sites had bounce rates that were insane - like 90+%. I thought it might be the ads themselves so I tried different types of ads: videos; banners; and kept the ones that did better. I started to look at marketing as an optimization problem.

    I went back to the landing page. I probably asked like twenty people who might use my product to use the site and got their opinions. I continued to iterate and make changes to the site to improve the user experience. Still tho, while I was getting traffic, nothing worked to lead to a purchase conversion on the site...

    I kept reminding myself, that even if the idea didn't work, that I got better at UI design and web development - so it wasn't a complete loss. Also, that was the original idea anyway so failing at e-commerce wouldn't be too bad. Plus having the site meant I could showcase it and add it to my portfolio.

    But then, after three months of nothing and bashing my head into the wall wondering why nobody liked my project and wondering if the universe had a personal vendetta against me... I got my first, ever online sale :) literally this morning! I know one sale is probably not the "best" result after spending a few hundred dollars and months on marketing, but it's a start. Also, for someone who has literally no marketing experience, I think it means I'm on the right track. So I guess I'll keep going with it! Hopefully, it'll make enough money that I can start working on other cool ideas like home automation robots or longevity and reversing aging.

    If not, then just making enough for coffee is fine too :)

    For context: I'm 26 and a recent college grad. I work in machine learning but make websites and apps for fun. The project is Bromane - a cosmetic solution for hairloss.

    The course I took on Udemy for CSS and responsive design was this one: https://www.udemy.com/course/design-and-develop-a-killer-website-with-html5-and-css3/

    submitted by /u/Veyorokon
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    Finding a South American sourcing agent?

    Posted: 06 Jan 2020 03:00 PM PST

    Anyone here have experience using a sourcing agent? Specifically South America

    We're looking to find a manufacturer, or artisans, to produce a number of wooden bowls and are struggling to find a sourcing agent in South America that covers that niche

    submitted by /u/spetri3658
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    Type of content to post on instagram and facebook for business?

    Posted: 06 Jan 2020 11:10 AM PST

    Aside from my product pictures what type of content is best for each platform?

    For instagram along with my product pics i found some gifs on giiphy that i like and some good looking stock photos. I'm not sure though if gifs are suitable for instagram?

    For Facebook I'm not sure what to post other than product pictures

    submitted by /u/melondelivery
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    How to transfer existing websites into newly formed LLC?

    Posted: 06 Jan 2020 01:46 PM PST

    I run a few websites that make a little bit of coin. I decided that I would like to have a layer of separation between the websites and myself by creating an LLC, setting up a business bank account for them, etc... and then moving the websites to the LLC.

    However, I'm really struggling to find any good resources online that show how to transfer an existing digital asset like a website or domain name into an LLC.

    Can anyone point me to some resources that might show how to properly do this?

    Is it as simple as creating a document that says I transfer all ownership of example.com to My New LLC? Or is it more nuanced than that? Are there any document templates out there that could help facilitate this?

    I want to make sure I'm doing it correctly to avoid any piercing of the corporate veil.

    submitted by /u/RockDiesel
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    I bought an app, now it's dormant. Any ideas to resuscitate?

    Posted: 06 Jan 2020 01:36 PM PST

    I bought https://www.pushupmetrics.com/ about a year ago. It had something like 600 active users. I love doing pushups, but I don't know anything about how to run an app.

    I just got an email from a user that the site stopped working. I don't know what to do, what would you do r/entrepreneur ?

    It's basically a super simple pushup tracking app, it sends you text message reminders to complete your workouts, you can even log pushups via text.

    I have no idea how to monetize it, or how to make changes to it

    If you have a great idea for what to do, I'll hire you, or I might just giveaway the app.

    submitted by /u/sigmaschmooz
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    I dont know what am I good at.

    Posted: 06 Jan 2020 12:51 PM PST

    I seriously want to do something with my life. I have no skills that can build a company or an application. Nor do I have a thought process of finding new opportunities. I learnt a but of digital marketing through dropshipping. Because i thought it would turn out to be something but that didnt work. I am trying to learn Javascript, so I can build an app or website in the near future. Cause I have an idea which I truly believe is needed, cause there are similar applications that exist but i wanna create the ultimate one stop shop. The only thing I am good at is connecting with people and i guess socializing. Like I can easily approach people and talk to them. Connect with them. But i dont know what can I do that will help me build a business or start something. I feel like I am nothing to be honest. I regret not learning at a younger age specially after seeing a lot of hardworking people on reddit. So any advices that i can follow? How does everyone come up with ideas? Thats my main problem. Like everytime I think of something. It already exists. Then i think of there are other people doing the same thing. How is everything different? Sorry for sounding stupid. But i hope yall can give me some advice on how to improve myself and become better. Thanks

    submitted by /u/beatpoxer
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    Help crafting brand for sustainable CPG product

    Posted: 06 Jan 2020 12:44 PM PST

    Hey folks,

    I've been working on a new brand for a sustainable deodorant. Has anyone else here got a consumer brand in the CPG space off the ground? If so, would love advice on how you went about crafting your brand, or key resources.

    We've also put together a survey gathering some metrics around peoples habits. Would be thrilled if you could take 3 mins to fill it out, would be a huge help!

    Link here: https://docs.google.com/forms/d/e/1FAIpQLSc9iJpUtSYQ92Cv3H3nCIp8GC5ePdbXAefJ8HJ00nTVJv-fyw/viewform

    submitted by /u/agillin
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    Things you find tough to understand about building tech?

    Posted: 06 Jan 2020 12:27 PM PST

    For those that are non-technical, but have websites / apps that you've had built for your business: what are some things you found hard to understand about getting those websites/apps built? I'm looking for topics to write about that might demystify things that non-technical founders are typically frustrated with.

    submitted by /u/mcavaliere
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    So I’m in an entrepreneur class in high school and one of our finals is to make something that can be done/ sold during school to make a profit.

    Posted: 06 Jan 2020 12:18 PM PST

    We can't do food which limits a lot of the possibilities, but I was wondering if anyone had any suggestions on what we could do.

    submitted by /u/HappyPotatoe543
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    UK grad schemes for aspiring entrepreneurs?

    Posted: 06 Jan 2020 12:16 PM PST

    Hello all,

    I'm a final year student thinking of starting up my own business at some point in the future but want to gain some more practical knowledge into business management, does anyone know of any grad schemes that are good for entrepreneurial capabilities? (i.e. have you working in or with small businesses, expect you to take initiative, teach you how to carry out multiple activities, etc)

    Am open to working outside the UK, thing is that most grad schemes will only take folks that have a right to work in their country from the moment of applying so that kind of rules that one out.

    Cheers in advance!

    submitted by /u/theshadypineapple
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    How Three Small Changes Increased Our Sign Up Page Conversions by 43%.

    Posted: 06 Jan 2020 11:54 AM PST

    Introduction

    Optimizing your sign up page is an activity which offers one of the highest ROIs in terms of effort put in possible.

    Let's say that you are using google ads to drive traffic to a signup page with a cost per click of $2.43 and that your sign up rate once visitors get to that sign up page is 38%. That would mean that your cost per sign up is $6.39.

    Every single tweak that you make to this sign up page could save you a lot on potential ad spend. In fact, an efficient or inefficient sign up page could be the difference between a net positive ROI on your ad spend or a net negative ROI.

    In this article, I will go over the three changes that had the largest effect on our sign up rates. We have run quite a few experiments here at Loop for our sign up page, but these three are by far the most successful ones.

    Required and Optional Fields

    The first change that made a significant difference for us was splitting our sign up page into two different sections, with optional fields separated from the required fields visually and clearly labeled as "Optional." Normally, sign up pages may indicate required fields with an asterisk like this:

    Image:

    Some signup forms don't even indicate which fields are required and which aren't. We've tried a few different ways of handling this problem of required and non-required fields.

    The first thing we found was that with each additional field added (of any type) sign-ups went down significantly. However, required fields hurts sign up rates more than adding more optional fields.

    Here's an example of a signup page with way too many fields and an unclear indication of which fields are required and which aren't:

    Image

    There are two general strategies in regard to optional fields. The first is what we currently do, separating them from the required fields and clearly labeling the optional fields "optional." The second is to have a two step sign up process.

    With a two step sign up process the user first only has to enter the required fields and then, once they have done that, they are brought to the next page where they can fill out the optional fields if they want.

    What we found with this is that the sign up % is higher for the first step (the required fields) since there are less fields overall, but that overall bounce rates for the entire process (number of users who navigated away from the website completely) were increased. We thought that the tradeoff was better for having a one page sign in process.

    Image:

    The most efficient sign up possible, if you are optimizing solely for sign up rate, is a one-click email and password field with social options for the email part (Gmail login, Facebook login, etc.).

    Unfortunately this didn't mesh with some of our goals like building a community, as well as some of our future planned projects.

    Like instagram and twitter, we wanted users to have a recognizable handle to post from. This means having a username.

    Auto-Generated Usernames

    Usernames offer a conundrum because they require an extra field, and the worst kind of extra field at that. Usernames require the user to have to think and create something from scratch (the username). Most people would rather not bother. By most people I mean the actual majority of people (more than 50%) will bounce from the web page entirely rather than come up with a username.

    There is one way to efficiently reduce the damage to sign up rates that adding a username field causes, while still preserving usernames. The solution is auto-generating a username for each user while still allowing them to change it if they want to.

    This achieves two goals. For the users that don't want to have to think of a username, they don't have to, while still having a username. For the users that do want to have a custom username, they can type in their own.

    Supplementary Explanatory Text

    There is a catch to this strategy though. To reap the full benefits, you need to tell the user what you are doing. When we just auto-generated the username without telling the user what we were doing, we were getting feedback from users thinking that the field had pre-filled from a different user's username on accident. So we added some explanatory text under it explaining to the user what we are doing which you can see below:

    Image

    We are still working on perfecting this. A couple things I'm not pleased with is the auto-generated usernames are a bit awkward. I'd prefer not having to use numbers and I'd like the words to stand out a bit more.

    We use the faker.js library to generate the usernames which, as far as I know, is the best option currently available. I'd also like to experiment with a couple other methods of telling the user about the auto-generated username. One thing we tried was tooltips, but they weren't activated enough to be efficient at conveying the information.

    Percentage Increase In Sign-Ups: The Final Results

    Image

    Check out our current sign up page and let us know if you have any suggestions

    submitted by /u/MasterCode3
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    How do I stream my live drawings to my customers?

    Posted: 06 Jan 2020 11:49 AM PST

    I go on screen share meetings with prospects and I often run into an issue where they have a hard time understanding the scope of work because it's a complicated industry. I really need to draw the plan out so they can see how everything is connected.

    How can I draw on some digital paper and stream it to my main PC where I'm having the screen share with them?

    I'm guessing something like a surface pro? my main PC is windows, that's where I would like to connect it to. Maybe use Microsoft surface pro connected to a PC, on PC use OBS and try to connect it as a video stream? I'm not sure if that's the best solution so I'm here looking for advice.

    submitted by /u/murkr
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    I bought out a boutiques inventory. How can I flip this for a profit?

    Posted: 06 Jan 2020 11:34 AM PST

    A friend of mine closed down her boutique and I bought around 500 woman's clothing items from her for around $5 a piece. I need to think outside the box and flip this for a profit. Any suggestions?

    submitted by /u/lotsofwineandpasta
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    Single Man Warrior

    Posted: 06 Jan 2020 11:32 AM PST

    I have a background in journalism with an idea that might be revolutionary in the media world.

    How do i go about building my startup? I have no expertise but its an app platform and too much information has paralyzed me to go from idea to execution. Having no tech background and substantial personal savings how can i go about doing the same.

    I really wanna do this because a) Its a need in society b) innumerable people have validated its possible benefits.

    I dont know how to proceed with starting this. Should i get an MVP out or sit for seed funding or target incubators, VCs, grants etc. This is more of a social enterprise than a unicorn business, would love your advice on the same.

    Any books, blogs, information would be very helpful! Thanks :)

    submitted by /u/akaydidit
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