Marketplace Tuesday! (January 07, 2020) Entrepreneur |
- Marketplace Tuesday! (January 07, 2020)
- I scraped the top 100 e-commerce stores using Shopify. Here are my boring findings.
- Social Media Marketing for your business - (Guide Inside)
- Small Businesses I Wish Existed, 2020 Edition
- (Building a website) What the hell am I doing?
- Business partner and I are running out of work and are seeking a new opportunity. We have just over $100k and very open minds.
- By the Numbers- 30 days into Property Management Business
- Cashless payment options for a food truck.
- Any suggestions on my website?
- As a marketer, how do I find partners?
- The Santa Hat Disaster: AI-Generated Santa Hats Gone Horribly Wrong
- Lacking information (or search terms) for business model, ecommerce craft supplies
- Building To Sell: Anyone Out There Building a Business Specifically to Sell? What Problems / Opportunities Are You Facing?
- Looking to build my company with Micro niche strategy. Need your feedback!
- How do gyms typically get more members?
- Trainer start-up
- Which idea should I go forward with?
- Local events app template?
- Form building app
- Can someone recommend a fulfillment center/service/3pl?
- Anyone have experience in the electronic component brokerage niche?
- Banking & Legal Setup
- Follow me I’m starting something new
- I dropped out of college my junior year, started a million dollar company that’s dying, and now I’m afraid that I should go back to college. Need advice.
Marketplace Tuesday! (January 07, 2020) Posted: 07 Jan 2020 05:07 AM PST Please use this thread to post any Jobs that you're looking to fill (including interns), or services you're looking to render to other members. We do this to not overflow the subreddit with personal offerings (such logo design, SEO, etc) so please try to limit the offerings to this weekly thread. Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts. [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
I scraped the top 100 e-commerce stores using Shopify. Here are my boring findings. Posted: 07 Jan 2020 06:56 AM PST Hey guys, Last month I realized anyone could pretty much find out who the biggest Shopify stores are since they're all hosted under the same IP: 23.227.38.32 Knowing this, I scraped the Top 100 Shopify Stores by Alexa Rank, using myips.ms - so these are the most visited e-commerce stores using Shopify in the whole world: Full list of the top 100 Shopify stores (Image) (P.S: I transformed the Alexa rank into Estimated Monthly Traffic for easier understanding) Now, as for my findings: 1. Clothing is king, and the whole Fashion niche rules over everything. Full break-down of Niches (Image) Of the top 100 Shopify Stores, 29 had Clothing as their main niche. Add Accessories, Footwear, Underwear plus Swimwear stores - which amount to 21 stores in total - and you have exactly 50% of the top 100 stores belonging somewhere and somewhat in the Fashion niche. Taking a closer look, the biggest store currently on Shopify is Fashion Nova, which is a fashion company (well, duh) with over 21 million visits per month. Their traffic numbers are actually 3 times as large as their 2nd competitor (which is a makeup store). Now, this really is The Mountain vs Oberyn levels of competition. Fashion Nova can essentially A/B test their landing pages and user experience until their conversion rates just blow away every competitor. And even then, this as a whole will benefit the entire Fashion niche - as they can simply No other niche has this much free information to be studied and replicated online. Main takeaway: If you want to start a new e-commerce store or expand yours, a local needleworker can end up being more helpful than mindlessly browsing Ali-express. 2. You don't need to have Walmart prices to sell like Walmart. Full breakdown of the Best-sold Product prices (Image) Yes, some 29% of the Best-Sold Products on the list are under 25$, but 50% of the top stores have their Best-Sold product at a price point above 50$. Were you expecting this? I really wasn't. This means big stores aren't obliged to do drop-shipping prices, even though some of these stores are (clearly) sourcing products for cheap in Asia. Branding up and niching down seems to be the absolute key here. And see it for yourself - go to any store from the list, and check if you can't identify their customer persona straight away. All these stores have made the effort to laser-target their niche because that means they'll be the only ones able to satisfy it. Finally, having a larger margin per product is also one of the very few ways these stores get to increase their sales - because larger product margins will mean a larger advertising budget, which in the end will mean a larger number of customers reached. Remember that almost all of these stores survive and grow strictly through Facebook/Instagram ads - 93% of these 100 stores are using Facebook ads (trust me, I checked them one-by-one). Main takeaway: Always focus on selling the benefit and not only product features, so you can brand yourself and distance your product from the common Youtube drop shipper. 3. Mobile Site Speed isn't a concern when you get a lot of traffic. Mobile Site Speed breakdown (Image) Some of these stores are taking longer to load on mobile than Usain Bolt took to run 100 meters on the Olympics. It's this bad. And because of this, it would seem that Site Speed doesn't affect nearly as much the sales or traffic numbers as one would predict. However, this a misleading behavior that you shouldn't replicate. Yes, these stores still have their traffic and large sales numbers for sure - but Amazon found in an early e-commerce study that for every 100ms (meaning 1/10 of a second) of site delay, they lost 1% of sales. (Source) Meaning many stores in this list could, in theory, almost double their sales numbers, by just working to decrease their site speed to regular values - and all this without ever having to increase their traffic numbers. This is free money they're leaving on the table every month. Main takeaway: Focus on having your e-commerce site speed low (especially mobile site speed), because unless you already have traffic in the hundreds of thousands and/or an established brand, your sales will tank (or never even takeoff). And that's it for today. Now, you can check the full interactive database of my data here ⬅️ but it's okay if you don't because I'll keep posting more data-based insights right here. Thanks! [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Social Media Marketing for your business - (Guide Inside) Posted: 06 Jan 2020 03:53 PM PST Hey all, My name is Joe and I run a pretty successful Digital Marketing agency. Been in business for 3 and a half years now, and I started going in a different direction with social media marketing. It's extremely difficult for me to ask for 2.5K per month to a mom and pop shop so I created something that caters more toward the startup/small business owner that needs help with social media. Now for the fun stuff. I know a lot of people simply can't afford any extras so I thought to leave solid value and things we do inside AtivaMedia that will help you grow your Instagram. These are my tips to really grow your Instagram account or any other social media platform out there.
At the end of it, all these tips can go so far. You need to dedicate a certain amount of time to social media to really grow on it and you can certainly make money off just social media. It takes a bit time but if you invest in it now you'll be extremely happy a year down the road. These tips above work, and if you simply implement these ideas you'll start to see the benefits. Hope this helps! If you have any questions please feel free to ask in the comment section below and I'll answer! [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Small Businesses I Wish Existed, 2020 Edition Posted: 07 Jan 2020 07:34 AM PST I saw this post by Elad Gil yesterday, and while I largely agree with his views, the products he describes are just not realistic. I wanted to build a new social network once too, before I found that smaller business ideas are easier and more profitable to do. That's why I wrote my own version today. Filled with software and non-software ideas I'd pay for. So not just something I'd wish for, something I'd take my hard earned money and spend it on. Let me know what you think! [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
(Building a website) What the hell am I doing? Posted: 07 Jan 2020 11:36 AM PST Hey all. So to start off I'm pretty computer illiterate except for Excel and Word. I'm wanting to start a blog (aren't we all?) about something I'm pretty passionate about. I've secured a domain and hosting, but I have no idea what the hell I'm doing and when I feel like I finally am on to something, another article will tell me there are a million other things to do and I'm doing them incorrectly. It's overwhelming. And there are so many acronyms! SSL and SQL and something about registering with the search engines and certificates. I know building a blog isn't easy by any means, but I'm stuck. Is there anyone here that could lend a hand? [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Posted: 07 Jan 2020 07:19 AM PST My partner and I own a small disaster recovery grant management firm. We currently operate on 2 projects, in 2 states, with 9 staff. We've had a good 3 years and have generated over $2M in revenue. The problem we're facing is the volatility and niche of our market. It has been difficult to find new work the past 6 months and we're losing staff. My partner and I would like to switch gears and invest in a new opportunity/market. We have $100K to invest (+ loan/investor funding once sought), both are college graduates, and our experience is specifically in grant management with municipalities as we've been doing this for about 6 years; we're both late 20s. We have considered everything from an arcade bar to bulk resale online. We're certainly open to all ideas and would appreciate any suggestions you may have to help us brain storm. EDIT: We are located in Missouri but open to relocation for opportunity [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
By the Numbers- 30 days into Property Management Business Posted: 07 Jan 2020 12:04 PM PST Fellow Entrepreneurs, Thought you would be interested in a detailed financial breakdown of the first 30 days of existence of my new property management company. I'll try to keep up with these every 30 days so you can follow my journey. Would love any feedback on what I've done so far and where to go from here. Background I invested in a few residential properties in my market (large U.S. city) over the last few years. Being in the industry- I noticed a glaring need for a reliable, modern, transparent property management service. Many other investors burned through management companies and couldn't seem to find a quality professional solution. My entrepreneurial spirit lead me to do some research and a few months ago I decided to take my experience and dive-into the journey to start a company to answer this apparent need. I work as a contractor with a lot of flexibility in scheduling, so incubating a company like this works well with my current professional set-up. I plan on growing the company over the next few months with the hope to run with the project on a full-time basis later this year. Initial Costs I will say I'm pretty proud of myself for keeping overhead low. I'm not shilling any specific products, but if you're interested PM me and I can provide more detail.
So now, in theory, I have my total foundation built to operate the company. I will have roughly ~$615 in monthly operating costs (excluding marketing) going forward in the immediate future. Next Steps I need leads. I plan on running a Google Ad, although others have suggested this will be "throwing money away". I have been approached by some sales companies trying to sell me leads at roughly $36 each. Before I start throwing money at marketing I want to narrow down my targets and sales techniques. I plan on embracing the fact that I am a low-volume startup management company and assuring owners that their properties will have my undivided attention. I have joined some investor groups online. I'm thinking I should target out-of-state investors who definitely need an in-town manager to handle their properties. One issue I've run into with a couple leads has been contractual agreements with their current managers. They are often locked-in for a year at a time. So I can rarely convert this type of lead anytime soon. Conclusion I'd love any feedback on what I've done so far and how I should get my first few customers. Hopefully once I update again in a month I have at least 1 or 2 clients under contract. The first few should be the hardest as I build the foundation. Hopefully... [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Cashless payment options for a food truck. Posted: 07 Jan 2020 04:20 AM PST Hi,I am looking into going into a food truck partnership.What cashless payment options/apps are availiable to me?Ideally keeping it cashless would be great and also more safer.Is the any way clients can maybe pre purchase via app?Our market will be local sporting events like roadrunning/ mountainbiking/trail running races etc.All the relevant paperwork for the food truck is in place,it is just not being utilised fully and I have a roadrunning background so we wan't to give this a try.Any trends/tips from anyone doing this will be much appreciated.Thanks. [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Any suggestions on my website? Posted: 07 Jan 2020 01:11 PM PST the url is www.roomjuice.co.uk I built it on Shopify. I have tested a couple of ads on Facebook and got 1 sale. However, I can't put my finger on it but I feel like something is missing, any suggestions would be appreciated :-) [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
As a marketer, how do I find partners? Posted: 07 Jan 2020 12:32 PM PST Me: I have a few years of experience in digital marketing roles with different brands. In this time I've managed a decent amount of spend, over $10 mil. I'm looking for projects to work on outside of working hours, preferably with very early-stage B2C brands, who I can help with digital marketing. Ideally I'd like to find a 1 person company that I could help out, and partner with. I'm not looking for payment. I'm happy even to invest or pay for the ads myself if the partner and I can work out some sort of equity/profit-sharing scheme. How do I find people like this, 1-person brands that might be looking for someone with digital experience to get involved and help out? [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
The Santa Hat Disaster: AI-Generated Santa Hats Gone Horribly Wrong Posted: 07 Jan 2020 02:41 PM PST The IdeaWe had a simple idea. Let's use some simple cookie-cutter machine learning to put Santa hats on people's profile pictures. We thought it might be kind of funny and some people might enjoy it. The NightmareIt turned into a nightmare. It started out ok. We launched on Product Hunt and people were submitting their profile pictures and getting them back with Santa Hats on them. The process we were using was working. Then our post started going viral on Product Hunt and hit the front page. Suddenly, we were getting hundreds, and then thousands, of Santa Hat requests all at the same time. This would have been fine except for two reasons. The first is that a lot of people were submitting images with non-recognizable faces and getting really, really upset when they got an error back instead of whatever inanimate object or obscure cartoon they had submitted with a Santa hat on it. Who knew people cared so much about a holiday gag, but they did. Our regular customers were getting overrun with comments from the overflow of upset Santa hat requesters who were using any channel at their disposal to get their point across. The second issue was even worse. When we looked through some of these requests some people had an "interesting" sense of humor. People were submitting... let's just say less than tasteful images. Religious figures, pornography, and racist caricatures were frequent among the submissions. This wouldn't be so much of an issue except that these pictures, as long as they had a recognizable face, were getting Santa-hatted and then sent back to the user from an auto-generated company email. This was a pr disaster waiting to happen. We were having visions of getting screenshotted and ending up on the front page of tech crunch as a "tech gone wrong" horror story. The OutcomeWe had two options. Shut down the whole thing entirely or manually review every submission. We knew people needed their hats, so the prior choice was not acceptable to us. This meant that we spent, to the chagrin of our families, most of Christmas and Christmas Eve manually reviewing pictures for their Santa hat eligibility. The good news from all of this is what's referred to as "The Santa Hat Disaster" has become legendary internally. Here's the now-infamous page What We LearnedIf I had to distill this experience into a few key lessons I'd say this:
[link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Lacking information (or search terms) for business model, ecommerce craft supplies Posted: 07 Jan 2020 02:04 PM PST I'm looking to start a site that aggregates small, sustainable sources for certain supplies, and allows crafters and stores to order through this site. Many of these sources have very old sites, no site at all, or an okay site with no online ordering. Or they just sort of suck at marketing in a general way. I wouldn't hold the inventory, but would pass the order off to the supplier for delivery, and only hold inventory for craft fairs. This probably sounds like dropshipping, but I want to be very transparent about the whole process, have a consistent return policy and actual agreements with all my suppliers, etc. When I research dropshipping, I can't find much on this model, but general ecommerce seems to be bigger businesses with larger startup costs than I can afford. Is there a name for this model or any resources on something similar? Mainly looking for information on setting up the site, reaching out to potential suppliers, selling a "membership" to suppliers vs a normal retail set-up vs both. [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Posted: 07 Jan 2020 11:38 AM PST Read, "Built to Sell," recently. Is there anyone else out there taking this type of tack? If so, why? What kinds of opportunities and challenges have you found throughout your journey? Have you regretted this type of direction if you tried it in the past? For context, what industry does your own company engage in? [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Looking to build my company with Micro niche strategy. Need your feedback! Posted: 07 Jan 2020 11:19 AM PST Hello All! I am a digital marketer with 3 years of experience and photographer with 5 years of experience. I build my photography business and have a good client base in my city. In short, I learned many things while I was building my photography business. Overall, I have good knowledge and practice in the photography business. I left the photography business 2.5 years ago and got into digital marketing. I've been into digital marketing job for 3 years. Now, I have around 50+ digital marketing projects experience from idea to execution. I am looking to build my own company which will be providing digital marketing, brand building services or solutions for only photographers. I am researching this industry, if you get some more time, you could see my research here: https://docs.google.com/document/d/1-wDc1FJp-h4HY3U-V9CKme1Qb7rZo3rZ8bFFq77FCgk/edit?usp=sharing I will not open the agency directly, first of all, I will provide value to the customers for free like posting videos, blogs, ebooks, hacks, strategies, step by step free course that will help photographers, photography business owners for free. Webinars for photographers for free and then build a client base, short consultation call. Formula - Give Value then Ask. Get Known in the market to get clients easily. After that, I will open my agency. So, looking for your opinions on digital solutions for the photography business. Also, I am looking to search for some sustainable solutions, problem-solving apps for photographers. What's your take? Thanks in Advance. [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
How do gyms typically get more members? Posted: 07 Jan 2020 11:18 AM PST Hey yall, I'll make this quick. I've been trying to learn the most common ways that gyms market themselves. I work at the front desk for a gym and we typically see locals come, get a free week pass and hopefully sign up by the end of it. Furthermore, we generally text/call those individuals who did not sign up. -As far as marketing goes, what are some of the mainstream and less mainstream ways that gyms get more members? -On what platform, if any are gyms trying to drive traffic through? -How are gyms getting these locals to come in? Hope this question isn't too broad and make sense :) Thanks, ebud [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Posted: 07 Jan 2020 11:10 AM PST Hi all, So I've been looking to buy and flip uncommon or rarer trainers, however I have no idea where to start. I am based in the UK. Any pointers or information would be greatly appreciated. [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Which idea should I go forward with? Posted: 07 Jan 2020 10:59 AM PST Hey, I have the opportunity to "invest" 10000 dollars in one of these ideas I have but I struggle to make up my mind, that's why I would love to hear your thoughts on the ideas. Idea 1: I own great domain names in my country that would translate to this in English "compareElectricCars.com and rentElectriccar.com" My plan is to build compare sites for the electric car market in my country and then contact resellers that would pay money to be visible on the site/sites. Idea 2: I own a great .com domain for the "posture" market. My plan is to make my own back posture products and sell them worldwide. I have found high quality manufactures for this. The problem is that I don't know really how to validate which idea I should "test". Please share your thoughts on this. Thanks! [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Posted: 07 Jan 2020 10:49 AM PST I am in process of searching for template app that i could white label for local events and ticket booking. I am sure someone did that in their own region. I wanna share some insights and could use some help. What is the best template for ios and android, that could potentially be linked with wordpress? Sorry for engrish. [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Posted: 07 Jan 2020 10:34 AM PST I organise service calls for engineers. Currently using a paper form with info produced from an Access database. Looking for an intermediary solution whilst I investigate various complete solution platforms. Looking for software that I can send data to from my database report and populate a form which an engineer then completes at a customer's property. Needs to take photos and signature and ideally payment integration but not necessary. Looking for best value and integration Snappiiand Fastfield forms have been considered but are on the expensive side. Would love some imput [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Can someone recommend a fulfillment center/service/3pl? Posted: 07 Jan 2020 10:25 AM PST I need to find one quick with no minimums. I ship about 50-100 orders per month, but they are about 5kg and large. Everything is ready to ship and simply needs to slap a label on and ship to customers. I would like to ship worldwide, but fast shipping in the USA. Let me know, thanks [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Anyone have experience in the electronic component brokerage niche? Posted: 07 Jan 2020 10:18 AM PST Hi, I work in supply chain and have had a few years of experience dealing with electronic components, I've gained a lot of industry knowledge over this time. I'm thinking this knowledge may translate well to starting a brokerage or "independent distributor" company for hard-to-find or obsolete electronic components. Anyone have experience in this niche? I'm mainly interested in learning about how one would go about starting an such a company, upfront costs, barriers to entry, risks to consider etc, and any resources that might be available to expand my knowledge on the topic. Any feedback would be appreciated. Thanks [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Posted: 07 Jan 2020 12:30 AM PST (USA) 18 year old with a business plan and digital product in development here: Are there guides/series on the legal and financial aspects of setting up a startup? All the content I'm finding doesn't even scratch this. I'd just like to know the steps for setting up a legal business and what is required. Some example parts I've looked up but still don't know how to do:
Any resources or tips work! Thanks :) [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Follow me I’m starting something new Posted: 07 Jan 2020 10:06 AM PST @Beancultshope on instagram Clothing company I'm starting up support me [link] [comments] | ||||||||||||||||||||||||||||||||||||||||||
Posted: 07 Jan 2020 09:54 AM PST Hello all, thanks for taking the time to read this. So, I am currently 21 years old and have been out of college for 2 semesters now. During this time I have focused on e-commerce and have built a business that has done over a million dollars in sales and many other smaller businesses that have done 6 figures. I've learned so much about marketing and how to build and run companies during this time that I feel my resume is already off the charts. That being said, my business is beginning to die out. I can easily create more businesses using what I've already learned that will be equally successful, but the imminent death of this business made me realize that entrepreneurship is volatile, and it also instilled a fear in me that perhaps I should finish my degree because I don't know how long I can be a successful entrepreneur for. The drawback is that my major is chemical engineering, which is the hardest major at my school, and I'm afraid that if I come back I won't be able to focus on business anymore or that I'll wear myself too thin. I have about three or four semesters left until I graduate. Should I just keep pursuing entrepreneurship, or should I come back and graduate? Anyone with experiences similar to mine would be greatly appreciated! [link] [comments] |
You are subscribed to email updates from Entrepreneur. To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States |
No comments:
Post a Comment