• Breaking News

    Tuesday, October 15, 2019

    Business Sacramento cannabis king linked to Ukrainian who was indicted with Giuliani associates

    Business Sacramento cannabis king linked to Ukrainian who was indicted with Giuliani associates


    Sacramento cannabis king linked to Ukrainian who was indicted with Giuliani associates

    Posted: 14 Oct 2019 08:42 AM PDT

    Local hemp farmers add to increase of industrial hemp production in West Virginia

    Posted: 14 Oct 2019 08:20 AM PDT

    Carl’s Jr.’s Beyond Burger Success Inspires A Second Iteration

    Posted: 14 Oct 2019 04:30 AM PDT

    How AI Is Making the Web More Accessible

    Posted: 15 Oct 2019 02:20 AM PDT

    How do we start actively thinking and planning for consumer data and security as a business critical element?

    Posted: 14 Oct 2019 11:03 PM PDT

    With all the brands and companies talking about keeping 'consumer experience' or 'mobile' as their go-to "{Insert trendy keyword} first" approach. I honestly don't understand how most companies don't think of 'security' as one of the essential pieces of the puzzle first? Nothing trumps data security.

    It takes years to build consumer trust with businesses and a single moment of security lapse can ruin it.

    Don't get me wrong; many enterprises do have the bench strength that caters to security. However, most of the start-ups in their rush to launch a product either end up doing a shoddy job with security or don't even have it on their agenda in the first place.

    For reference, think of all the IoT, Smart Devices, or the Entrepreneur-next-door providing a tech-based solution to everyday challenges - How many of these companies talk about safeguards in place to protect consumer data? The consumer assumes that their data is safe.

    At a strategic level, it is the responsibility of the C-suite and Founders to ensure basic alignment; then having someone in the team (or even an external consultant) proactively thinking about these scenarios with appropriate responses. And remember you don't need to be a specialist to just start thinking about security.

    Security is not limited to the technology team - so get involved.

    At a basic level [Do keep in mind that I am not a security specialist and am merely stating my point of view]:

    1. Think of all the data that is needed and how you plan to use it?
    2. How will this data be created [either shared by the consumer or automated system events]
    3. How will you store this data?
    4. Who in your team needs access to it? What specific information might they need?
    5. Create the initial user-groups based on your response to point 4
    6. Work with your technology team and deploy the feasible safeguards (data capture, encryption, storage, access control, etc.)
    7. Lastly, if you have the budget, then consult with an external cyber-security specialist on your specific use case.

    My singular purpose here is to have everyone actively think of consumer data and what it means for their business - something that has been at the top of my mind for a long time now.

    submitted by /u/sidsurana
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    Revolutionizing The Freelancing Platform on New Terms

    Posted: 15 Oct 2019 02:10 AM PDT

    Casestudy: Mastercard

    Posted: 15 Oct 2019 01:30 AM PDT

    Mastercard

    For fifty years, Mastercard has been transforming how the world pays and gets paid, by making transactions faster, easier, and more convenient and secure.

    Mastercard is a leading global payments and technology company that connects consumers, businesses, merchants, issuers, and governments around the world. Mastercard
    Worldwide has been a publicly-traded company since 2006 (NYSE: MA). The corporation has more than 10,000 employees. Prior to its initial public offering, Mastercard Worldwide was a cooperative owned by the more than 25,000 financial institutions that issued its branded cards.

    Goals:

    • Optimize identity for digital
    • Highlight Mastercard's connectivity and seamlessness
    • Build on heritage and brand equity
    • Simplify system and set standards for future products and services
    • Position Mastercard as a technology company

    Process and Strategy:

    Digital technology is a growing segment of Mastercard's business, and the global company wanted to position its brand as a forward-thinking, people-centered technology company. The brand mark was last designed in 1996, and the iconic red and yellow intersecting circles are one of the world's most recognized brands. To date, over 2.3 billion cards have been issued with an existing Mastercard brand mark, and millions of merchants display the MAstercard acceptance mark.

    Raja Rajamannar, Chief Marketing and Communications Officer, and the Mastercard leadership team worked closely with Pentagram. The design goal was to convey simplicity and modernity while preserving the company's heritage and enormous brand equity. The new mark needed to work seamlessly across all digital platforms, retail channels, and connected devices.

    Creative Solution:

    To create the new symbol, the design team isolated the brand's elements into their purest form. From the very beginning, in 1968, Mastercard's brandmark has relied on extraordinarily simple elements: two interlocking circles in red and yellow. The overlapping forms effortlessly express the idea of connection, while the basic circular shapes suggest inclusiveness and accessibility, the key to Mastercard's brand message of "priceless possibilities". The new brand mark preserves and builds on this iconic foundation, providing a crisper look that has flexible configurations more suited for digital applications. In the new identity, the word Mastercard is placed outside the interlocking circles and can easily be used horizontally or vertically. In view of the evolution of digital payments, capital letter C in Mastercard has been lowercased to reduce the emphasis on the card itself.

    The new logo represents both Mastercard the company and the full suite of Mastercard products and services, creating a single brand system for the entire organization as well as its existing and future products. It replaces a 2006 version of the logo that was meant to distinguish the brand's corporate image from the consumer-facing image.

    Results:

    In global market research for the mark, Mastercard found that 81 percent of consumers spontaneously recognized the new symbol without the inclusion of the Mastercard brand name. The new brand mark will be used across every touchpoint of the Mastercard brand, from the cards carried by consumers, to signage at Mastercard headquarters, to the digital payment system on smartphones. Brandmark guidelines have been posted on the Mastercard website, and multiple configurations and versions of the mark are available to those who agree to the Mastercard Artwork Download Agreement.

    For more case studies, please follow us on Reddit and to know more about us please click here.

    submitted by /u/Slangbusters_studio
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    SoftBank reportedly preps a package to take control of WeWork parent company

    Posted: 15 Oct 2019 12:59 AM PDT

    WeWork’s first investor, Joel Schreiber, used his stock as collateral. Now his lenders are suing him.

    Posted: 14 Oct 2019 05:00 PM PDT

    WeWork alerts members that at least 1,600 of its office phone booths are tainted with formaldehyde

    Posted: 14 Oct 2019 08:32 PM PDT

    Audi suspends air taxi plans, rethinks partnership with Airbus

    Posted: 14 Oct 2019 08:16 AM PDT

    Looking For One Habit To Add That Will Help Your Business? This is It...

    Posted: 14 Oct 2019 06:51 PM PDT

    WeWork opens new sites at breakneck speed despite cash-burn concerns

    Posted: 14 Oct 2019 07:53 AM PDT

    Buying and reselling from alibaba to amazon...

    Posted: 14 Oct 2019 03:52 PM PDT

    I don't really know where else to ask this question, but are you allowed to buy a lot of a product from alibaba, and then sell that lots of product for a higher price on amazon? If I buy 1000 of something on alibaba for £0.15p each (£150 total) and resell it on amazon or eBay for £5 each (£5000 total), are there any laws against that in the UK or am I good to go?

    ps: I've never done anything like this before but i just want to make some quick and relatively easy money and I thought that might be the best way to do if, if it's legal.

    ps 2: also, what other things I will need to sell 1000 products from my home and what will be the easiest way to ship them?

    submitted by /u/TheRusselkPrice
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    Opinion | Marc Benioff: We Need a New Capitalism

    Posted: 14 Oct 2019 03:40 PM PDT

    Unlimited Video Editing Services - Anyone used any? I've seen this and Video Huskey, looking for advice.

    Posted: 14 Oct 2019 12:19 PM PDT

    China’s Imports And Exports Fell More Than Expected ...

    Posted: 14 Oct 2019 04:39 AM PDT

    In business, what is the buzzword for an overly impressive product that is loaded with fancy bells and whistles?

    Posted: 14 Oct 2019 11:04 AM PDT

    Can someone please help me finding the answer?

    submitted by /u/voldemortold
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    Need a company name!

    Posted: 14 Oct 2019 10:56 AM PDT

    Hi guys,

    I am looking for business naming ideas. My mom has a business training sales teams. She trains them in the different personalities (which are assigned colors) and how to identity different personality types and adjust your approach to business with that personality accordingly.

    Ideas we have thought of so far are Fast Forward Coaching, Reveal your Superpowers...

    It needs to be appealing to the analytical personality types. Any ideas??

    Thanks!

    submitted by /u/ianb2626
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    In a corporation, shareholders can appoint directors, but can shareholders appoint specific a “supreme” executive director?

    Posted: 14 Oct 2019 10:24 AM PDT

    Further, can shareholders appoint any type of 'special' director? e.g. managing director, etc

    submitted by /u/pump_up_the_jam030
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    Data science and entrepreneurship: Business models for data science

    Posted: 14 Oct 2019 10:10 AM PDT

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