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    Monday, July 8, 2019

    NooB Monday! - (July 08, 2019) Entrepreneur

    NooB Monday! - (July 08, 2019) Entrepreneur


    NooB Monday! - (July 08, 2019)

    Posted: 08 Jul 2019 06:16 AM PDT

    If you don't have enough comment karma here's where we can help.

    Everyone starts somewhere and to post in /r/Entrepreneur this is the best place. Subscribers please understand these are new posters and not familiar with our sub. Newcomers welcome! Be sure to vote on things that help you. Search the sub a bit before you post. The answers may already be here.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    Digital Marketing Agency Making Consistent $8K Per Month (No Course BS/No Buying BS) PT. 1

    Posted: 08 Jul 2019 11:55 AM PDT

    Hey everyone,

    I really miss the way this subreddit used to be. I swear to god I see someone trying to sell their services every week and I'm over it. Back to dropping as much knowledge as possible and I know some of you will say well why should we listen to your POV. Well, I'm an average Joe just like you and I feel I've made some headway.

    I'm a long time avid Reddit reader and poster. I wanted to really go in-depth on how I created my digital marketing agency. The reason why I'm picking this topic is that I'm seeing more and more people trying to get into this field and the more people that get into this field the more scams, and "gurus" that pop up trying to sell their $999 course to you. I'm actually so over all these damn courses and everyone trying to just scheme off this industry. Its a real industry with a ton of value. I hope this post brings value. It's probably the same stuff as you would pay to get but free.

    • Starting a Digital Marketing Agency - Logo, Website, Brand, SEO

    When I started my digital marketing agency I quit my 7-4 job as a construction project manager where I was making $1,650 a week. It was a good job, but I couldn't stand waking up every morning making some other dude rich. Obviously, I talked with my wife and I got the OK, but I quit in March of 2018. I had 2-3K saved up and I was on my way to doing digital marketing. I knew a little about websites, SEO and presence on Instagram but nothing insane. My best advice to the newcomers. Save money, and go to Udemy/YouTube and learn about creating WordPress websites, and SEO tactics.

    I went to ThemeForest and bought a $30 logo that I still use today. Again I'm trying my hardest not to do links or promote anything else. This is what I used for myself and it worked out extremely well. I bought a theme for WordPress off ThemeForest as well and customized it to my liking.

    Now you have a website, make sure that you SEO optimize your website: H1 Tags, Meta Tags, Meta Description, Title Tags, Alt Text, Keywords - Before contacting businesses to offer SEO services. I can't tell you how many people I've talked with that have shit fuck websites and are trying to sell an SEO package for $1,500. It's actually incredible.

    • Starting a Digital Marketing Agency - Social Media Platforms

    I've been asked countless times which platform is better for digital marketing. Some people say all of them, and some people say one platform. At the end of the day just choose a platform and work hard on it. Personally, I would recommend Instagram, and grow from there. A lot and I mean a lot of people underestimate the power of social media. I can't stress this enough.

    In order to grow your agency and grow in general, you need to post content. I don't like the once a day method or once a week method. I'm talking good quality postings of 1-3 per day. Talk about your agency, and how to grow it. Talk about your techniques. At the end of the day give value over trying to get someone to buy a course for $300-999 dollars. I'm a strong believer in value > $.

    This could be a whole segment on growing your platforms and will probably come in a later post.

    • Start a Digital Marketing Agency - Branding

    A lot of people overlook the type of brand they create. Try and come up with a name that catches people's eye. I get complimented almost every time I go to a meeting on the name I created for my agency. For Reddit purposes, I won't state the name here as I don't want any type of advertising.

    Think long and hard about the name because this should be your name forever. Start the branding process on all social media accounts & website and start working.

    • Start a Digital Marketing Agency - Getting Clients

    I was going to leave this for PT. 2 of the post but I decided what the heck. When I first started my Digital Marketing Agency from Month 1 - 3 I had a ton of leads but I didn't close anyone. I half-assed my work and I thought I could easily get clients. My website looked like shit, and the way I went about it was I was trying to make this easy money. First things first it isn't easy money and the trick to succeeding in any business is hard work. You won't be an instant success in a week a month or even a year. It takes multiple years of hard work. I'm just being honest and that's probably the best advice I can give to anyone and HEY look at that it doesn't cost you a cent.

    • Cold Calling - I know most of you dread this but giving someone a call and saying "Hello my name is Joseph is the director of marketing or the business owner available?" - "What for?" - "Well I own a digital marketing agency in the local area and I was calling to see if they were interested in getting more clients for the business, a new website or any type of SEO services to rank you on the first page of Google" - It's that simple. You can either get a NO, an email to link information which means a lead or a sure one second. I've gotten my first 2 big clients over cold calling. It works. You need to pretend you are a goldfish and forget if anyone is ever mean to you on the phone. Keep calling and keep working.
    • Email Marketing - Now Gmail puts a cap of 500 emails per day. I use Gmail. That gives you 100 emails of emailing business of not spam but give them actual knowledge of their business. Give them a Free audit report of their business, audit their Facebook/Instagram accounts. Give them value and stop trying to sell over an email right away.
    • Networking / Chamber of Commerce - Join your local chamber. Probably costs $240 to join but its worth it as you get to go to all these meetings and meet new people. Once again its about providing value. Don't instantly try and sell the first time you see them. Help people out.

    The second part when I get some time will be what I actually do in my digital marketing agency explaining SEO, Web Design & actual marketing tips. Again this could be used for the average business owner who can't afford digital marketing services or people starting their own agency.

    Video: For people that like to see/hear instead of reading: https://www.youtube.com/watch?v=45rEiVP8MD0&t=

    submitted by /u/lopezomg
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    Massive Golf Fan! Decided to make a site to save money and make new friends!! [Side Hustle]

    Posted: 08 Jul 2019 06:47 AM PDT

    I got the chance to play North Berwick at the weekend as my friend is a member there!! I got to play for the total cost of £5 if I played it without him it would have cost me £150!!!

    So I've decided to create a little passion project as I'm a massive golf fan!!

    Here's how it works:

    As a guest of a golf course we normally pay well over the odds for a round, possibly 70% more than some guests, most courses offer a discount if you play with a member of the course, but most courses don't publicise this information.

    I did some research into this and found that you can save a small fortune if you look about and contact a member of the course, there are literary 100s of courses that offer huge discounts sometimes up to 90% cheaper!!

    Here are the top 5 expensive courses and the amount of money you can save if you were to play with a member.

    1. Royal Aberdeen Golf Club will cost you £190 for a round, play with a member £25.00
    2. North Berwick Golf Club will cost you £150 for a round, play with a member £5.00
    3. Cruden Bay Golf Club will cost you £130 for a round, play with a member £15.00
    4. Dundonald Links Golf Club will cost you £110 for a round, play with a member £45.00
    5. Woodhall Spa Golf Club will cost you £110 for a round, play with a member £30.00

    As you can see there are huge savings to be made by playing with a member of the course, the difficulty comes in finding said, members.

    So I've created this website to see how many other clubs you can save at: https://letsteeoff.com/search not only can you save a pretty penny you can also meet and connect with new people.

    Let me know what you think, I'll be lurking in the comments.

    submitted by /u/letsteeoff
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    What kind of content do you watch, as an entrepreneur?

    Posted: 08 Jul 2019 05:33 AM PDT

    As the title says: whether you're a business enthusiast or an entrepreneur, what type of content do you watch related to the topic?

    Leaving aside your daily memes, do you watch any particular type of content? If so, what do you find the most helpful or what is that type of content that you look forward to the most?

    Cheers!

    submitted by /u/fjparravicini
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    How Fortnite changed the way video games were marketed

    Posted: 07 Jul 2019 04:50 PM PDT

    Ok this is a long one (well worth it though!) Here's the TLDR:

    • Before Fortnite, 99% of video games companies had a "top-down" approach to growth.
    • Building Awareness was the number one priority. They'd go all-in on one big launch.
    • When Fortnite launched in 2017, they didn't have the reputation of a Call of Duty, Fifa etc. They couldn't simply rely on initial awareness.
    • So, instead of looking at growth "top-down" they were forced to look at it "bottom-up".
    • The theory was if they could nail conversion, referral and retention (the cheaper parts of the growth funnel) they could lay solid foundations for growth down the line.
    • And that's what they did. No big launch spike, instead 9 months of slow and steady growth before momentum grew.

    ___
    **Edit - Ok so a lot of people in the comments are not liking this post, specifically my point that, "Epic Games didn't have a big reputation". I've was 100% wrong here and have edited. I'd just ask you to think for yourselves when reading and not get brainwashed by a bunch of people who are slamming one small mistake and saying the whole article is trash. Because I really do think it's a good example to illustrate the difference between "top-down" and "bottom-up" growth" *\*

    ___

    THE FUNDEMENTALS OF GROWTH

    Before we get into Fortnite, let's remind ourselves of the classic growth funnel, because I'm going to explain how Fortnite nailed each stage in turn: Awareness 👉 Conversion 👉 Referral 👉Retention 👉 Growth 💰

    BEFORE FORTNITE

    Now, before Fortnite came along, 99% of video games companies had a "top-down" approach to growth. Awareness was the number one priority and nothing else really mattered.

    They'd all splash the cash on a huge launch, sell 500 million dollars worth in the first week (85% of total sales), toast a celebratory beer and then get cracking on next years game.

    Now whilst this approach certainly works, it's hardly good use of the growth funnel. For all the primetime commercials, huge billboards, and celeb endorsements there's not much conversion, referral and retention going on. No sooner do customers come in do they leak out the growth funnel.

    FORTNITE

    Back when Epic Games launched Fortnite in 2017, they didn't have the budget or reputation of a Call of Duty. They couldn't simply drum up 500 million dollars of sales in the first week.

    So, instead of looking at growth top down they were forced to look at it bottom-up. The theory was if they could nail conversion, referral and retention (the cheaper parts of the funnel) they could close up the leaks and lay some solid foundations for growth down the line.

    If you look at this graph showing interest over time you'll see this in action. No big launch spike instead 9 months of slow and steady growth before momentum grew. Anyway, let's get into the specifics:

    RETENTION - Pt.1

    Fortnite had two tricks up their sleeve when in came to retention.

    • A new season every 10 weeks
    • Limited time game modes

    FOMO on anything "new" or "limited" kept existing players coming back. This retention strategy also helped pull in a new audience. Every launch was an excuse to talk about the game. And press, memes, and YouTube "reaction" videos would follow.

    CONVERSION - Pt.2

    Another masterstroke was stripping away every single possible barrier to conversion. Once you'd heard about Fortnite, there was literally no reason to not try it out.

    • The Battle Royale game mode is free
    • It's available to play on any platform
    • Pegi 12 age rating

    A 15 yr old girl could be on the school bus, overhear some kids talking about Fortnite, download it from the App Store and be playing in < 1 minute. Compare this to Call of Duty where you'd need:

    • A games console
    • Parent willing to buy (18+)
    • $50 spare pocket money

    REFERRAL - Pt.3

    Being lighthearted, gender inclusive, and easy to master there was no social circle it looked out of place at. It's inclusivity saw it transcend the gaming community and became the general content creators dream (80% of YouTube Fortnite videos were made by non-gaming channels).

    Take the character dance moves for example. On paper it's a fun add-on. In reality it was fundamental in engaging influencers who would never typically make content about shooter games. All manner of creators started uploading videos attempting the dance moves.

    This morphed into the Fortnite Dance Challenge, a phenomenon that amassed more than 1 billion YouTube views. Sports stars, spotting this trend, started pulling out the dance moves to celebrate, adding to the media frenzy. A "fun add-on" had become a viral sensation. Check out this video of sports stars dancing here

    AWARENESS - Pt.4

    Back when Fortnite launched, awareness was never the top priority. The plan was to build a game which:

    • Kept people coming back
    • Anyone could play
    • Creators loved to make videos about

    and then awareness should take care of itself. And it did. Throughout 2018, 50bn YouTube views were generated organically by creators. This dwarfed the 600 million views Fortnite generated itself through paid content. That's the power of sustainable "bottom-up" growth. People come into the funnel to have a little nosey around, and before you know it they're hardcore fans selling your product for you.

    SUMMARY

    Let's forget about Fortnite for a second because, at its core, this is an example to emphasise the contrast between top-down and bottom-up growth.

    Traditional marketers are drawn to top-of-funnel activities: Ads, Influencers, Social Media, etc. In reality, it's more efficient to work from the "bottom-up" — patching up the existing holes in your bucket before blindly pouring another gallon of water in.

    _______

    Yo, thank you for reading. I'm Harry and I write about real world marketing examples (like this one) over on https://marketingexamples.com . And each example is distilled into an easy to digest thread on twitter. All free. Just a passion project. Any questions, I'll be floating in the comments :) (have just went to bed, so may be a minute!)

    submitted by /u/harrydry
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    I own a service business with $5m revenue and we are in multiple locations and have a few entities. Our cpa said we are outgrowing QB, and need a new system. I have been looking into ERPs, what has been your experience with Netsuite, sage, dynamics, acumatica? What are you opinions and experiences?!

    Posted: 08 Jul 2019 07:47 AM PDT

    Can you get big in ecommerce using a template?

    Posted: 08 Jul 2019 09:07 AM PDT

    I see a lot of excellent templates on envato and wonder if it's possible to become succesful using a template to start and if it would be necessary to leave it behind and create your own platform once you get bigger?

    submitted by /u/danilohrf
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    How much is a credit card processing fee for $2 ?

    Posted: 08 Jul 2019 02:00 PM PDT

    Is it about 1.5% to 2.5% plus $0.30 transaction fee?

    submitted by /u/justjust000
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    Looking for an evaluation of my business plan and seeking a business partner to join me in running the online retail shop.

    Posted: 08 Jul 2019 01:52 PM PDT

    I'm about to begin my first unique product entrepreneurship venture. I'm going to be very transparent about my vision and product, unlike many others on this sub. Since this is the first time I'll be marketing my own unique product I am hoping to gain a lot of knowledge in the methodology of bringing a product to market and the most efficient and effective marketing plan to maximise product awareness and sales. I'm looking for feedback from you guys and I'm also opening the door to anyone who would like to join me on marketing the product and hopefully make a profit in doing so.

    About me - I'm a uk resident in my last year at university studying accounting and marketing. My goal is to establish a profitable business within the next year as working for another company e.g an accounting firm would be in no exaggeration, a nightmare. I have sold products online before, but only through drop shipping and selling wholesale products on eBay etc. I find selling other people's products to be very competitive and I dislike the lack of creativity involved in doing so.

    My product - I currently have 2 designs, one being a shelf and one being a tea light holder. The aim for my product is to combine a rustic feel with a modern design aesthetic using high quality materials at minimal cost. Both of the products are made using oak hardwood and epoxy resin mixed with strontium aluminate. The epoxy mixture glows brightly in the dark after exposure to sunlight and can be charged an unlimited amount of times. I make both the shelf and tea light holder in my garage.

    Pictures: Shelf: https://imgur.com/gallery/Wc4Lvtd

    If you have any suggestions to further enhance these products I'm very open to suggestions

    Cost to make: shelf £32 Tea light holder: £11 Both costs can be reduced by substituting oak for pine

    Selling price: shelf - £65 Tea light holder: £25

    Does anyone have any advice for selling products like these online? There's no other products like these currently being sold so I don't have a reference. I'm going to open my online store using either wix or shopify in the following week once I have high quality product images and my website design finished. Again this is also an open invitation to anyone who at least has a foundation of experience in online retail and marketing would like to join me in selling these for experience and a portion of the profits.

    submitted by /u/Tarfool4
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    How to set yourself apart from other cleaning businesses?

    Posted: 08 Jul 2019 01:51 PM PDT

    I'd like to start a residential/office cleaning company but there are so many in town. That also include ones that probably aren't even registered. How can I set myself apart and gain more business without lowering prices?

    Alternatively, is this just a bad industry to get into? I have a stable job at the moment but I always wanted to run a business and this job will never be able to potentially provide me with financial freedom.

    submitted by /u/trev3795
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    What equipment/tools can I buy to make a profit?

    Posted: 08 Jul 2019 01:04 PM PDT

    For example, buying a used pressure cleaner to start a pressure cleaning business, buying a camera to be a photographer, buying a vending machine etc...

    Which equipment/tools do not require a large investment and can make a decent profit if done correctly?

    submitted by /u/imaginarypetrock
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    Where to find affiliates for an SaaS in the dropshipping niche?

    Posted: 08 Jul 2019 12:07 PM PDT

    Whats the best place to find affiliates for an SaaS in the dropshipping/ecommerce niche? I could pay a fixed amount or a revenue share during the whole customer lifetime. Any ideas?

    submitted by /u/Max-20
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    Two LLC's for two businesses?

    Posted: 08 Jul 2019 12:06 PM PDT

    I am in the process of jumpstarting my own window cleaning business and decided to go for an LLC. However, I've started to dabble in web design/creative adventures and might at some point want a little side business related to that.

    If that is the case would I just do two LLC's? or should I do one LLC and have two DBA's? Maybe have a broad company LLC name, then my DBA's can be specific to the industry "XYZ Window Cleaning" "XYZ Web Design"?

    What are your thoughts? Thanks!

    submitted by /u/ICshopper69
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    Struggling Invention/Startup

    Posted: 08 Jul 2019 10:41 AM PDT

    So A few years ago I had a guy help me engineer some paddleboard paddles that let people catch and throw balls. I tried making the idea into a business and have been struggling ever since. In my foolishness, I ended up with a large amount of paddles and balls, but very little in sales. I have warehouses full of these things. Here's a video of them in action: https://www.youtube.com/watch?v=vuN_ml9_2gg&feature=youtu.be

    and the amazon link: https://www.amazon.com/Crosse-Paddle-Paddleboard-Lacrosse/dp/B01DMTNEMQ/ref=sr_1_1?keywords=crosse+paddle&qid=1562607445&s=gateway&sr=8-1

    I've sold a few across the U.S. but shipping is super expensive (more than the product itself, whoops). Anyway it's been an expensive learning experience. I was really thinking that the paddleboard industry needed a disruption. Flatwater paddling can be boring, but apparently retailers and boardmakers are happy with the status quo. I've reached out to board companies but they aren't interested. I'm located in Florida, just looking to see if anyone has any advice regarding what direction to take it. Or if someone has any advice on what to do with excess inventory of a product or invention. I'm not trying to get sales from here, I'm just trying to see if anyone can shed light on a failing venture.

    submitted by /u/Rickleyar11
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    Looking to sync with someone in travel agency/industry

    Posted: 08 Jul 2019 10:03 AM PDT

    Looking to get into this with a niche-specific travel planning idea. Curious if anyone's been doing the travel thing for a while and wouldn't mind answering a few basic questions?

    submitted by /u/mattschinesefood
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    Feedback for side hustle website

    Posted: 08 Jul 2019 09:55 AM PDT

    My site - Thank you!

    Any feedback would be helpful, this is all very new to me.

    submitted by /u/zedesky
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    How much profit should I share with my co founder?

    Posted: 08 Jul 2019 09:54 AM PDT

    I had an idea for an saas app. I partnered with a programmer who would be developing the app for me and I will take care of the management and marketing side. How much of the profit I should share with my co founder? Any advice? He is asking for 50%

    submitted by /u/Ashanzeroxter
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    Looking for someone who has successfully started their own Staffing / Recruiting Agency. Questions about how to start.

    Posted: 08 Jul 2019 09:44 AM PDT

    I'm considering starting my own staffing agency. I have questions on startup strategies including: how do I file my LLC with a business partner (51%/49% equity share), should I consult payroll service like ADP to do payroll, what software should I use to do invoicing/book keeping/CRM/etc., do I need any insurance if the majority of my clients are only looking for direct hire, what do I need to be compliant when employing contractors, I have 100's of other questions but maybe I should just start here.

    submitted by /u/fezz88
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    How to obtain quantifiable market metrics?

    Posted: 07 Jul 2019 04:24 PM PDT

    Hi all,

    I have the business idea around my product, I am understanding my niche and going through the overwhelming practice of market research. My product is being refined in my mind, as I learn more and more. But I want to be able to present a business plan and I want to understand my customers.

    What's the best place to get stats like "the industry is growing x% yoy " or "the average 30 year old female spends $X a year on this or that". I know it's a fallacy to say "if I capture 1% of the market I'm gold" but I want to make sure my market is in fact growing and disposable income can be allocated in this way.

    Basically, I am looking for resources/websites/services that can see this quantifiable information that will support my business plan. For all I know, there are only a handful of really passionate people that would want this product (though I'm hoping otherwise).

    I've looked at google trends and general secondary market research. Can you point me in the right direction? What else is out there aside from hiring a 3rd party to do the research for me. Any help is greatly appreciated, thanks!!

    submitted by /u/trrablespeeler
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    If I want to purchase a company, how would I go upon doing so. Can the company I buy be under my current companies name ? Or would it have to be 2 separate companies completely and I’d have to re do the licensing for the company I want to purchase?

    Posted: 08 Jul 2019 08:03 AM PDT

    What should a new company have, what growth path should it take?

    Posted: 08 Jul 2019 10:28 AM PDT

    Imo I think a new company should have some value prop better than the competition for their market. They should target a small segment. As the brand creates new products, and new customers are coming in, the products should cater to a larger segment. And continue on. Strategically choosing how to handle the old target customers with the newer target customers.

    From there a company should gain visibility, and capabilities that put them on top. Find ways to get promoted to really large magazines, tech/fashion magazines or large websites, Amazon, Youtube. Increase their value chain, and find what mix of operational excellence (savings cost), customer intimacy (customer service) + product leadership (innovation/differentiation). Essentially Choosing which larger customer segment to go for while choosing a mix of operation excellence, customer intimacy, product leadership

    what should a company have + growth path should someone take?

    submitted by /u/ShoemakingHobbyist
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    Could you suggest me what to do?

    Posted: 08 Jul 2019 06:39 AM PDT

    Man 29 years old

    I can draw

    Which side Hustle would you suggest me?

    submitted by /u/luchins
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    Favourite CMS for clients?

    Posted: 08 Jul 2019 06:30 AM PDT

    Hey, for those that build websites for clients, what are you favourite CMS solution? I consider myself techy but not a developer. Clients def nontechy. Came across Contently, Forestry. There is Wordpress of course.

    Anyone care to share some favourite solutions/workflows that are easy to work with?

    submitted by /u/Sleeping-wheel
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