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    Friday, June 14, 2019

    Accomplishments and Lesson Learned Friday! - (June 14, 2019) Entrepreneur

    Accomplishments and Lesson Learned Friday! - (June 14, 2019) Entrepreneur


    Accomplishments and Lesson Learned Friday! - (June 14, 2019)

    Posted: 14 Jun 2019 06:15 AM PDT

    Please use this thread to share any accomplishment you care to gloat about, and some lessons learned.

    This is a weekly thread to encourage new members to participate, and post their accomplishments, as well as give the veterans an opportunity to inspire the up-and-comers.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    I report all "I make £1000 a day and so can you" content on every online platform and so should you.

    Posted: 14 Jun 2019 06:38 AM PDT

    It may be my ad settings but I'm increasingly seeing ads purporting the "I make £1000 a day and so can you" thing. Images of sportscars, screenshots of "trading-gains" and teenagers by the pool. It's always incredibly shit and preys upon the weakness of those who can't see this type of model for what it is.

    If you do this and it's your business then I'm sorry but I report that shit as spam or misleading
    Every.
    Damn.
    Time.

    It takes an incredibly small amount of time to report content that is genuinely misleading so I just want to evangelize that everyone should do this. Click the top right, click report and select the first option with "Misleading" or "Scam".

    submitted by /u/frsti
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    How I grew my House Painting Business to $75k/Month in 3 Years

    Posted: 13 Jun 2019 05:28 PM PDT

    My house painting company is generating $75,000 per month and I don't paint

    So quick synopsis…I got in this business with the sole purpose to help my dad get on his feet. He was a painter, and growing up, I used to go with him on the weekends to help him. I also enjoyed the small payday as well (bought my first xbox with my painting money … lol)

    Anyway, fast forward. I lost my mother due to cancer, and my dad had a tough time getting back on his feet.

    To give you some of my professional background, at the time, I was currently employed at a local credit union, I have extensive management & sales experience having managed 3 restaurants and having sold cars & life insurance…

    Painting obviously wasn't the "sexy" entrepreneurship option, but I remember how much I enjoyed it, I knew there was a demand for it, and most importantly it was what my dad was good at so I wanted to help him.

    I quit my job ( I was the highest paid member service rep making well over $70k/year with full benefits ) and went all in on house painting.

    Year 1 Stats & Lessons:

    • Main Marketing Strategy: HomeAdvisor
    • Total Revenue: $258,000
    • Main Niche: Exterior Repaints
    • Main Lesson: If I'm going to succeed, I can no longer paint full time

    I realized we were stronger with a team…So that first year, I painted full time for about 6 months and began stacking team members (literally kids who I went to HS with who wanted some work) to help my dad while I was out doing estimates and finding work. Once I sold a job, I would run back to the job they were working and help them finish…this cycle remained for about a year. I also subbed out a few jobs to independent contractors, this quickly faded away once I realized having employees was a much more predicable and safer way to do consistent business.

    Year 2 Stats & Lessons:

    • Main Marketing Strategy: HomeAdvisor, Thumbtack
    • Total Revenue: $544,000
    • Main Niche: Exterior & Interior Repaints
    • Main Lesson: Grow, or die

    I started putting together a strong team of people with experience. I kept a few good guys that grew with me along the way, but realized that having guys with talent opened the door to other job types (interior work) and also made me a much more confident salesperson. I was tired of telling people we were 3 weeks to a month out, so I decided to incorporate a second crew. I began managing the crew from afar, I had my main employee do estimates in his region, and I did estimates in the other town we painted in. I would sell jobs, check in on the jobs, contact the homeowner, and maintain a steady workflow and remotely manage. I would always try my best to get to the job before the painters finished to point out any misses. We focused heavily on customer service.

    Year 3 Stats & Lessons:

    • Main Marketing Strategy: HomeAdvisor, Google, Word of Mouth
    • Total Revenue: ($424,000 as of Today 6/13/19)
    • Main Niche: Exterior, Interior & Epoxy Garage Floors
    • Main Lesson: Hire for personality, Train for skill

    I had to make a tough decision and let go of my two most crucial employees in one week. My longest tenured painter who was estimating and a project manager, and his spouse (my office admin) who was in charge of color consultations and all client communications. I felt like I was back to square one. Luckily, I was able to fill those spots quickly with another employee and his spouse (spouses of employees make the BEST remote admins and color consultants…lol she's awesome) Anyway, at this point (June 2019) We've sold just under $400,000 in sales. We are pacing $800,000 in sales.

    Our crews consist of two teams of 4, with one project manager on each team, and one supervisor (my dad) to oversee the projects.

    We focus heavily on hiring personality and teaching skill, as these employees seem to stay longer and adapt well to the "team" atmosphere

    I no longer paint, and am involved very rarely in operations. I am still heavily involved in the selling of the jobs (but I still really enjoy it)…

    We are expanding our business to offer Crown Moulding Installation and Drywall Repair…these are things that come up often and we have the resources to get them done!

    Thanks for reading! If you're interested in learning more about the painting business you can hang with us over at r/paintingbusiness

    TLDR: Starting a painting business and in 3 years we've developed into a 12-man operation pacing $800,000 in residential repaint sales

    submitted by /u/Byobcoach
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    How did you comeback after going broke?

    Posted: 14 Jun 2019 01:33 PM PDT

    Every (real) entrepreneur has failures - but not everyone comes back from it.

    How in debt were you and what did you do to survive financially between businesses? Divest, assets, move to another country, beg, borrow, steal, dig ditches, etc???

    submitted by /u/kickbax
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    I accomplished nothing today and it is probably ok

    Posted: 14 Jun 2019 08:43 AM PDT

    Most days at work is straightforward. An email arrives, and it will take me a few minutes to respond. Another minute and a colleague will have a question that involves a spot decision with guidance.

    Then there are days like today where there isn't an obvious answer to the problem that is on top of my head. And these problems are usually creative.

    For example, coming up with a cold email template takes a long time for me because I have to get behind the recipient's head, and figure out if the copy is tantalizing enough for him to respond. An email template of 200 words will require at least half a day's worth of brainstorming.

    Then there are bigger problems like what I had in my head today - figuring out the product.

    • Who is it for?
    • How should it look like?
    • How will I launch it?
    • What will be its distribution channel?

    A decision like this will cement the roadmap for the entire dev team for at least two months. So I am taking my time with it. My afternoon after lunch involved 2 cups of decaf espresso and plenty of pen twiddling.

    Work didn't stop when I left the office. When I got home today, my son came crawling over in excitement for a hug. And yet all I had was that problem hanging in my head, and I didn't want that anymore. So I had a beer, downed it so my brain would turn off. Then I took my family out for a nice sashimi dinner.

    I was not productive today, and it sucked. There is this guilt of not getting shit done. But I have to convince myself that some things take time. It is probably ok.

    submitted by /u/nubela
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    Could r/Entrepreneur members start a business together?

    Posted: 14 Jun 2019 08:28 AM PDT

    I have been a member of this sub for years and I know that there are a lot of talented individuals on this sub that actively post or lurk.

    It got me thinking, would it be feasible to create an r/Entrepreneur digital business where by members of this sub can contribute a few hours a week to a community wide project. There are so many opportunities that we could collectively contribute to using our unique skill sets, some I can think of off the top of my head:

    • Affiliate marketing
    • Amazon FBA
    • Digital Marketing
    • Dropshipping

    I'm sure you guys can muster a more exciting business model, but I for one would happily contribute $500 and my experience with web dev and marketing if it was an exciting project.

    This sub has copywriters, experienced digital marketers, SEO professionals, successful business owners, salespeople, etc.

    We would have to structure it in a way that enables some form of centralisation, perhaps a trusted mod could control the domain, hosting, bank accounts, etc.

    We could use a voting platform to control decision making though democratic means. Slack for communication.

    I'm interested in what you guys think about this, obviously there are issues with equity but I'm sure we could work something out.

    Is this feasible or am I completely off the mark right now? What would be the main issues with structuring and organising a project like this?

    submitted by /u/Veleter
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    Need some bootstrap-friendly or guerrilla marketing ideas for your business? Post up below with your industry and lets get a brainstorm going.

    Posted: 14 Jun 2019 07:07 AM PDT

    Let us know what industry you're in and lets all try to think of creative low-budget ways to drum up some new business.

    submitted by /u/sweatystartup
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    Ideas needed! I have an opportunity to sponsor a team but no product yet...

    Posted: 14 Jun 2019 10:44 AM PDT

    Hi all,

    My product Mudbutts (unfinished website!) is currently in development, but I've found a very inexpensive way to sponsor a sports team in my area that is my target audience. I'd love to 1. Support them because I believe in their mission and 2. Get my name out there.

    The thing is, I feel there may be a bit of friction from them putting my logo on their swag etc because my product is still in development (~2 months to launch), and I'd love your thoughts on how I can overcome that friction of the product not being in production yet!

    submitted by /u/D4ng3rd4n
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    Business theories you may find useful as an entrepreneur (Harvard Business Review Journal)

    Posted: 13 Jun 2019 08:26 PM PDT

    Skip the Amazon book orders this week, and read some of these theories instead. They provide insanely valuable information, regardless of what stage you are at in your business career.

    Just finished my first semester in business school while running my business at the same time. While I know that I won't end up working in a Finance job with my degree, I've still had some great takeaways from all my classes so far. One of the general classes, "Critical Thinking for Business Students" is an entire class centered around 10 timeless business theories, most of them published in the Harvard Business Review Journal. I've attached the list below with links to articles.

    1. Chandler, A. D. (1990). The enduring logic of industrial success. Harvard Business Review, March – April, 2-11.

    https://hbr.org/1990/03/the-enduring-logic-of-industrial-success

    1. Greiner, L. (1998). Evolution & revolution as organizations grow. Harvard Business Review, May-June, 3-11.

    https://hbr.org/1998/05/evolution-and-revolution-as-organizations-grow

    1. Barney, J. B. (1995). Looking inside for competitive advantage. Academy of Management Executive, 9(4), 49-61.

    https://www.jstor.org/stable/4165288?seq=1#metadata_info_tab_contents

    1. Collins, J. & Porras, J. (1996). Building your company's vision. Harvard Business Review, Sept-Oct, 65-77.

    https://hbr.org/1996/09/building-your-companys-vision

    1. Herzberg, F. (1987). One more time: How do you motivate employees? Harvard Business Review, Sept-Oct, 5-16.

    https://www.thealexandergroup.com/static/uploads/photos/2012-04/HBR_One_More_Time.pdf

    1. Mintzberg, H. (1990). The manager's job: Folklore and fact. Harvard Business Review, March-April, pp. 3-16.

    https://hbr.org/1990/03/the-managers-job-folklore-and-fact

    1. Kaplan, R. & Norton, D. (1992). The balanced scorecard: Measures that drive performance. Harvard Business Review, Jan-Feb, 12-14.

    http://www.ucipfg.com/Repositorio/GSPM/Cursos/SPOA_GSPM_02/PBSWHBROPEE6.pdf

    1. Handy, C. (1994). The Sigmoid curve. In: The age of Paradox, Chapter 3, pp. 49-67. Boston: Harvard Business Press.

    Source is provided, can't find a link.

    1. Tannenbaum, R. & Schmidt, W. H. (1973). How to choose a leadership pattern. Harvard Business Review, May-June, 162-180.

    https://hbr.org/1973/05/how-to-choose-a-leadership-pattern

    1. French, J. R. & Raven, B. (1959). The bases of social power. In: D. Cartwright & A. Zander, Group dynamics, pp. 150-166. New York: Harper & Row.

    http://psyc604.stasson.org/Raven.pdf

    After finishing this semester and reading some business books, I actually realized a lot of authors had sourced these works, even decades later. They're worth a read, and I was able to apply a lot of the knowledge in my day to day business activities.

    submitted by /u/alanalan123
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    [Question] Recommendation on outsourcing sales to agency for a very techy SaaS startup?

    Posted: 14 Jun 2019 01:18 PM PDT

    How do I make my wordpress site responsive? (I made it with Layers WP WYSIWYG)

    Posted: 14 Jun 2019 01:12 PM PDT

    Is it difficult to make a wordpress site mobile responsive? How do you do it?

    I have a really nice one for desktop, but when I open it with my phone it looks terrible.

    Used the "Layers WP" WYSIWYG tool to build it

    submitted by /u/sikorloa
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    $1500 to Develop a Side Hustle... what would you do ?

    Posted: 14 Jun 2019 07:01 AM PDT

    Hi All - I'm setting aside $1500 to begin a side hustle and would love to get some inspiration and ideas. My only goal right now is to try and break even within 60 days, and perhaps establish a reliable revenue stream, maybe get to $1k/month in 6 months. Doesn't have to be passive, but something that only requires 10-15 hours per week.

    I've built a few dropshipping stores in the past and have had some success, but I really don't want to deal with importing Chinese products. I've been casually researching affiliate blogging and private label CBD products as initial ideas. What would you do?

    submitted by /u/Flintontoe
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    Is there a crowdsourced list anywhere of problems that people want to see solved?

    Posted: 14 Jun 2019 12:57 PM PDT

    I know it sounds dumb, but I'm interested in experimenting with entrepreneurship despite having no experience with real world issues. I've lived a pretty sheltered life, unfortunately, but I still want to try to give tangible solutions to problems people want to see solved. I'd say my priority is to have good social impact, since I'm not really in it for the money at this stage (I'm actually a student)...I guess I just want to know how it feels and if it's actually something I'd want to pursue further. So, does a list of this sort exist, or am I shooting in the wrong direction?

    Thanks a lot

    submitted by /u/FalseStatistician5
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    How to insult your potential clients via email.

    Posted: 14 Jun 2019 12:50 PM PDT

    Just got this email from an agency (I'm assuming) that sent me a super rude email claiming they can help me with marketing of my store.

    This is exactly what you don't want to do when you are trying to get clients or customers.

    Total vagueness of who they are and what exactly they do aside, the email is just unprofessional and should absolutely belong in Spam.

    submitted by /u/rueshair
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    Rebrand O'Clock

    Posted: 14 Jun 2019 12:16 PM PDT

    I am part of a cosmetics MLM, and have been for about 2 years now! I enjoy what I do, but I and my customer base have slacked off- I need to start running my business like a business again! First and foremost, my branding never really "fit" me, as I feel in my own life a floater anyway, so it is difficult to peg exactly what "I" even am.

    I'm looking for guidance from those who have experience in rebranding as well as new business names.

    A little about me: I live to garden and plant. I love animals, I volunteer weekly with a local wildlife agency. I enjoy the mystical and the spiritual, I meditate and am learning tarot and different things of that nature. I very much enjoy the outdoors, and will often hike or kayak in the summertime. Olive Green is my color for everything.

    I appreciate any help or guidance you may offer!

    submitted by /u/ariesbabe13
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    What do I call myself? I want to finally take advantage of the "OH MY GOD you're how old?" Coach, consultant, trainer, mentor...I'm a mid-aged former model, a writer, have a B.A., plus self-taught and schooled in natural health and wellness.

    Posted: 14 Jun 2019 11:26 AM PDT

    Without sounding shallow, and issues with shallowness are why I left the modeling industry, what's the smartest and most lucrative route to take on this route to entrepreneurship? I've gone back and forth with this and since it's taken me this long I want to get it right from the beginning. I truly want to add value and WITH INTEGRITY take advantage of the evergreen nature of health, wellness and beauty industries.

    The value that I'd add is 1) general actionable health tips, 2) weight loss and maintenance, 3) cooking tips, 4) anti-aging/youthful skin and beauty tips, 5) lifestyle changes. Yup, everyone's doing it but I get asked often and have yet to market myself in that world. I have a problem with cynicism and not taking myself too seriously so that's been a hurdle.

    I'm open to hearing what higher income people in middle age want and would pay well for. I appreciate any input.

    submitted by /u/tallsunday
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    Any B2B marketers out there, or know where to find them?

    Posted: 14 Jun 2019 11:22 AM PDT

    I do outsourced business development for high-end consultants and agencies – upon request by a couple of clients, I'm currently building out an additional ad-on service to incorporate into our offering.

    I'm looking for experts in b2b account-based marketing: inbound lead gen, retargeting, landing pages / CRO, SEO and content marketing, and thought leadership, to meet with and see how we might be able to work together. I've started my hunt on upwork, but I'm wondering if anybody here might be interested in a chat, or know a good resource with quality vendors / potential partners.

    Would love to hear about some sites and sources you guys use, and likewise, I'm open to chatting and learning more from just about anybody in the US who has experience drumming up b2b clients (not SMB) across these channels, so please feel free to DM me.

    Note: if you specialize in cold email and outbound, that's what I do so no need to reach out.

    Thanks!

    submitted by /u/RoseSuchakLadderCo
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    How would you make financial projections for a huge catalog-low ticket-retailer ecom startup in a business plan?

    Posted: 14 Jun 2019 10:50 AM PDT

    Title says it basically. So I'm currently writing a business plan for an already running ecom startup, and I'm having trouble with the financial section. The company does not make money from a single product but from a huge catalog sales. All the products have varying prices and varying mark-ups, how would I account for the number of sales, should I project based on an average ticket?

    submitted by /u/josefefs
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    Any recommendable websites for free pitch deck templates?

    Posted: 14 Jun 2019 10:40 AM PDT

    Can you recommend anything for PP, KeyNote, InDesign? Everything I found was either Windows 97 style or costs for full version.

    submitted by /u/Ctottheornelius
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    A thousand bucks and an internet connection

    Posted: 14 Jun 2019 09:51 AM PDT

    I'm curious if anyone has ideas or advice on how to start a side business with just a thousand dollars and an internet connection.

    Anyone?

    submitted by /u/Number-T
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    Startup question, pros and cons

    Posted: 14 Jun 2019 09:22 AM PDT

    Hi! What are some pros and cons of:

    Startup with your own capital and startup with capital from investors?

    submitted by /u/razvanrzvvv
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    $2,000/month doing online fitness coaching.

    Posted: 14 Jun 2019 09:15 AM PDT

    Hey - Pat from StarterStory.com here with another interview.

    Today's interview is with Oliver Anwar of Ro Anwar Fitness, an online business that sells fitness coaching services.

    Some stats:

    • Product: Online fitness coaching.
    • Revenue/mo: $2,000
    • Started: November 2017
    • Location: London
    • Founders: 1
    • Employees: 1

    Hello! Who are you and what business did you start?

    My name is Oliver Anwar, the owner of www.roanwarfitness.com. I am an online personal trainer that provides bespoke training, nutrition and lifestyle coaching to busy professionals, entrepreneurs and founders trying to lose fat, build muscle and improve their confidence.

    My flagship product is my VIP Coaching Program which is a 1-2-1 coaching program that helps busy people fit fitness around their lifestyle.

    My customers are professionals, founders, and entrepreneurs who want to build a great body and mind so they can perform better at work and become more confident.

    I am making around $2,000 USD per month and was featured on the New York Times Best Seller Chris Guillebeau's Side Hustle Podcast.

    image

    What's your backstory and how did you come up with the idea?

    Growing up as a kid I was always active and fit and had a huge passion for football (soccer). I played a high level of football for most of my child/teen years – playing for both Bristol City Academy and Bristol Rovers Centre of Excellence growing up (this is the highest level of youth football in the UK). When I got to 16/17, I, unfortunately, didn't make it as a professional footballer so began starting to train in the gym and I realized early on this was something I was going to invest my life into.

    I was sat on a friend's sofa one summer and he was looking on his laptop at domains. He told me that the website www.roanwarfitness.com was available for £0.01. Having experience training myself and friends and family I saw an opportunity to begin a blog to share my fitness story. Over summer as I built this website purely by myself, I realized I could create a business from selling online training and nutrition plans and therefore coaching people online.

    image

    The early stages of my website

    When I first got into fitness, I made so many mistakes when it came to my training and nutrition when working out in the gym. I wasn't training optimally, I was injuring myself and this massively demotivated me. I was naively following sample training plans and guides from professional fitness competitors/models who were unfortunately chemically enhanced (taking steroids and other performance enhancing drugs) and therefore their approach to fitness was going to be completely different from mine as a young natural lifter.

    I, therefore, began to start delving into evidence-based research and the science behind nutrition and training. As I did this, my body started to transform rapidly and the progress I made in the first three years was hugely outweighed by just one year of me training in a more optimal way and following the correct protocols for me.

    As my physique started developing, lots of my friends and relatives began asking me how I got into shape and then started asking if I could put plans and programs together for them. I realized at this point there was scope for me to build a business; there was a demand from people, I understood how to implement training and nutrition correctly through my own experience and building up of knowledge and I had a few friends who I knew could help me set up a website and give me resources/guidance to get the business off the ground.

    For the first year, I trained my close friends and relatives for free and gave them personalised coaching to obtain feedback, transformations and testimonials.

    This helped me validate the products and give myself and my business credibility.

    I set my business up when I was at university and a student, so I didn't have much capital at all. I was working part-time and studying but luckily my business did not need much startup capital. Just enough for a website.

    image

    Take us through the process of designing, prototyping, and manufacturing your first product.

    I design my products by the level on engagement the client wants with me; the more time I spend teaching and coaching them – the higher the price. For instance, I have a standalone training program which is the entry-level product – where the customer receives a personalised plan and goes off and does it themselves with little interaction with me (they do get 12 weeks email support if they have any ad-hoc questions).

    My most premium product is my VIP Complete Coaching – where the client gets a continuous training program alongside a goal specific meal plan, weekly video check-ins to assess progress, 24/7 WhatsApp/Email support and constant coaching and adjustments made throughout to ensure they achieve the best results.

    Taking this approach to designing products caters for a range of people at different stages which allows me to get more business and try out different products/designs to see which works best.

    All of these plans and packages are personalised and tailored to the individual's needs, goals, preferences and experience levels. From an operational standpoint, I have built lots of templates which allows me to makes these packs and guides easily and efficiently to save time whilst still giving the customer a great level of service.

    As all my products are digital and I use software/programs that are free, nearly all of the money/revenue I make is profit – there are little outgoings with my products and overall business model which is great. However, it takes my time to write and create these packages so I have slowly been improving my process to ensure that the guides/plans get produced quicker and still have lots of information in there for the customer so I don't get asked a million questions by clients on WhatsApp or email (which also takes a lot of time).

    image

    A workout from one of my Muscle Building Programs

    I started my business with around $100 USD; this covered the cost of the website theme, email provider and domain hosting.

    image

    Describe the process of launching the business.

    I created the website from scratch by buying a domain and downloading a decent WordPress theme. I then spent the summer of 2017 learning how WordPress worked (through YouTube videos and tutorials) until it was finished around September 2017. My online presence was very small at the time. I had a fair few friends on Facebook but less than 1000 followers on Instagram. Two and a half years in, I now have 38.5k followers on my IG account.

    As stated, I only invested around $100 USD into the business, this was all I needed for the website costs and cost of email.

    On the day I launched my website, I did a post on my Facebook page which all my friends and family from the town I lived in shared. About 2 hours after sharing this, I received a notification to my PayPal account with someone who had purchased one of my fitness packages. I remember running downstairs and telling my Mum and I was overcome with joy. I was also very nervous as I wasn't expecting a sale that quickly. Instead of celebrating, I got to work on how I was going to best serve my first customer.

    image

    The original Facebook post that everyone shared

    The biggest lesson I learned was that hard work pays off. I spent all of my time over the summer of 2017 building this website. I was very meticulous and detailed in how I laid it out, the sales copy, the theme and the photos I used and because of this, I had a great launch with my first sale within the first 2 hours.

    Since launch, what has worked to attract and retain customers?

    There are various ways I drive traffic to my site and have a marketing strategy in place using lots of different channels.

    Instagram

    Social media has been a great way to drive traffic to my website; I have built up my Instagram page from 1,000 to nearly 40,000 followers in the space of two and a half years and this has helped me get more people to my website.

    I grew my Instagram by really improving the quality of my image content as time progressed. It's all well and good providing valuable captions and sharing your story but if you don't have high quality images, then people aren't going to be attracted to your feed/posts. I therefore invested in a good quality camera and watched tutorials on how to take/edit photos well and found my own sort of style so there was a consistency throughout my page.

    Documenting, providing informative/valuable content with high quality images that were enticing was essentially my strategy to grow and this what I found to be very effective.

    Sweatcoin

    The biggest way I've driven traffic to my website is through the app called Sweatcoin; which is the most downloaded fitness app on the app store. The app essentially pays the user a currency for completing outside steps (and exercising) and they can then use their 'Sweatcoins' to purchase things on the app. I provide a free program on this app for people every month to get a taste of what my business offers and this, in turn, drives huge traffic to my website and allows me to upsell/cross-sell my more premium products.

    In February 2018, this helped me drive 250,000 hits to my website and provide nearly 8,000 people with access to my training programs.

    I got on Sweatcoin as one of my friends at my university was interning for them. The reason I think I've been really successful on there is that I've been giving a program away for free. Many other vendors offer a discount and whilst this is great – it can greatly reduce the conversion rate as people are hesitant to put card details in online (even if it's only for a few pounds/dollars) as they don't really know you.

    What I did differently is that I offered a service at 100% off, completely free of charge so I could maximise the amount of hits to my website and amount of people who purchased my plan. This gave me great website traffic, helped me gain a large number of email subscribers but most importantly let others try out a slice of what I had to offer and this made upselling so much easier. I was also one of the first (if not only) online trainer to offer a digital product on the platform, such as a training program and this meant I got the first mover advantage when competing with others.

    Public speaking

    I am also a public speaker and do talks at a range of university, school and start-up events in London on how I scaled my business, fitness and essentially my journey so far. This is a great way to meet people in real life and drive traffic to my website/business. I have also worked a range of part time jobs and studied whilst running my business and this has also been a great way to attract new clients and customers.

    Email

    Email has also been a great way to market to clients. I built an email list of 32,000 subscribers. This was from the free program that I provided on Sweatcoin. This is why giving out a free high value lead magnet can be excellent as it allows you to get customer information whilst also giving them a slice of what you offer as a taster.

    I am currently re-working my strategy for email marketing. The plan going forward is to send out weekly emails that will build up a strong relationship with my audience through story and informative fitness hacks. This combined with some call to actions and how my product can help them get to where they want to be, I think will really work.

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    How are you doing today and what does the future look like?

    After two and a half years the business is profitable.

    The business currently has a social media following on Instagram of 38.5k and an email subscriber list of 32k+.

    The operations today are to continue growing the brand through huge marketing efforts; both online and offline.

    Most importantly, the business goal is to service more clients and increase the quality of service to existing clients so they can lead healthier and happier lives around their busy jobs.

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    Through starting the business, have you learned anything particularly helpful or advantageous?

    I've learned that it's definitely important to build up a knowledge and understanding of how you're going to approach the business and plan on how you are going to execute. I set up my business spontaneously with no real business plan and just winged it for the first year. I would advise other people to make more preparations than I did and put a system in place to see how things work in regards to content, fitness packages and other operational aspects of the business as this will save you a big learning curve!

    One good decision I made was building up a partnership with Sweatcoin. Having my program on their app really helped give me a platform to build my email list, my name and also my reach.

    A habit that is really important is to build structure into your day as an entrepreneur. Going from university to working a full-time job to then working full-time for myself, I realised I needed to plan out my days well. I have a full Outlook calendar on how the hours of my day will be split up; from each task I'm going to complete, my lunch break, when I'm going to the gym, when I read and when I relax. This is vital if you want to get things done and be organised.

    What platform/tools do you use for your business?

    My favourite tools for my business:

    Instagram

    One of the biggest strategies that I used was to document on my Instagram page. I think what lots of people do on social media is try to create of an image of what they want people to perceive them to look like and this can be very flawed. The strategy that I employed was to show people my journey from the beginning; so from the day I launched my business I shared all of my workouts, my food, my lifestyle, my holidays and my day-to-day so people could get an idea of who I am, my personality and what I stood for. They could also see that I was on a journey and that my Instagram was going to be the highlight reel in which I documented this process and that they could follow along.

    I also combined this approach with providing value and informative information. For many people who followed me, they wanted to learn about training and nutrition and the approaches that I used and therefore I shared in my captions and on my Instagram stories, lots of different fitness topics and how they can go about implementing these techniques into their day-to-day for the best results. Instead of consuming (like lots of people do on social media) I decided to create and 'give' instead of 'take'. When people see that you're not in it to 'take' all the time and that you are actually there to provide valuable information and share your story with people, the follows, likes and engagement really begin to increase.

    Podcast

    Setting up a podcast has also been a great tool to push my brand. Podcasts are becoming ever more popular and they are a great way for my audience to connect with me and ask me topics that I can address on the podcast.

    The podcast has also been a great way for me to connect with other entrepreneurs, self-help coaches and fitness professionals to get an insight into how they operate. This helps me become a better entrepreneur and service my clients better.

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    What have been the most influential books, podcasts, or other resources?

    Man's Search For Meaning byViktor Frankl is one of my favourites. In this book, Viktor chronicles his experiences as a prisoner in Nazi concentration camps during World War II, and describes his psychotherapeutic method, which involved identifying a purpose in life to feel positively about, and then immersively imagining that outcome.

    The book makes you feel absolutely grateful for the position that you're in and helps you see optimism in every bad situation. Whenever I think about moaning or complaining, I go back to reading the book and realising how lucky I really am.

    Advice for other entrepreneurs who want to get started or are just starting out?

    My advice to entrepreneurs would be to be adaptable, work relentlessly hard and not lose enthusiasm from setbacks. There are lots of times when you're running your own business where you may not be getting a return; you're putting in a lot of hours and it can feel like you're not getting anywhere. The key is to really persist, collaborate with people and keep a positive outlook throughout because once people start to recognise you and see the potential in your business/brand/product, opportunities begin to open up and it becomes clear why you started the business in the first place.

    I'd also advise to be integral to yourself and your values at all times. The times where things have gone the best for me have been when I've been my best self; living by my own values and doing what I believed in and I think that lots of people can lose their uniqueness in the hustle and bustle of business.

    I've learnt that people are what is important. Working, collaborating with and positively impacting people is the key to building a successful business in my opinion. I've learnt that trying to provide as much value to them as possible; be it through my social media content, my plans and programs or through meeting them at a talk, is really what sets a good fitness person apart from a bad one.

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    Where can we go to learn more?


    Liked this text interview? Check out the full interview with photos, tools, books, and other data.

    For more interviews, check out r/starter_story - I post new stories there daily.

    Interested in sharing your own story? Send me a PM

    submitted by /u/youngrichntasteless
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    Is it possible to have your spouse sign away her claim to half of your company?

    Posted: 14 Jun 2019 08:20 AM PDT

    My wife and I are on the brink of divorce, but we've decided to hold off on that for now and work on things (because kids and all). In the meantime I'm also establishing a business.

    If things don't end up working out I don't want her to be able to walk away with a 50% stake in my company. On the other hand I don't want to wait several months to legally establish the business entity.

    Has anyone heard of something like this before and know if it's possible?

    submitted by /u/HotLunch
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    How to pivot from B2C to B2B

    Posted: 14 Jun 2019 01:24 AM PDT

    Dear Redditors,

    I'm looking to pivot my business from B2C to B2B exclusively.

    The reason we decided to pivot to B2B was in customer product perception (unrealistic product expectations) and a lot of return and customer complaints due to the improper usage (we don't give warrantly if our water heaters aren't installed by our staff, also when a customer refuses to pay our trained installers is when troble with the product happen).

    Additionally we have noticed that doing business in B2C in our industry and our country is too much hassle for a little gain. (we're talking about buyers for a 200$ water heater draining hours of our sales staff time).

    That's why we wish to switch to B2B where before every project we need to have some sort of contract to make sure each party will have clearly defined responsiblities and deadlines.

    Therefore my question is Is there a model how one should do it? Is there some kind of written exercise like, inital writing of the business plan? What are the best practices? Are there any literature I can read to learn more about possible caveats?

    Thank you for your input!

    submitted by /u/motus200
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    Where to form LLC if living in DC?

    Posted: 14 Jun 2019 05:49 AM PDT

    Hi all, I'll be moving from Florida to DC in the next few months and am in the process of setting up my own virtual accounting firm. Just wondering if anyone has experience/advice on living in DC and whether to incorporate there or incorporate in Virginia or Maryland instead? Any insight on the tax implications (I'm in accounting but have no care for taxes lol)? I've heard DC is a terrible place to incorporate but if that's my place of residency, do I really have a choice?

    submitted by /u/zealot__of_stockholm
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