Business Accenture sued over website redesign so bad it Hertz: Car hire biz demands $32m+ for 'defective' cyber-revamp

Accenture sued over website redesign so bad it Hertz: Car hire biz demands $32m+ for 'defective' cyber-revamp
Raise Your Bets On Disney
Amazon on pace to spend $7 billion on video and music content this year, according to new disclosure
Setup to not get screwed as an independent contractor.
Good or bad way to Portray a Business?
German American Business Outlook: German Companies in US Grow Despite Concerns about Free Trade and Workforce
Amazon's one-day shipping plan sparks backlash from labor union
California-based Delaware C-corps required to register in California?
What are the types of real estate investment trusts(REITs)?
Don't harass wheelchair users
A Mc Donalds, a Burger King and a Mostaza burger joint buildings are like... some meters away to each other on practically the same block on my city, which one of these three will ultimately prevail?
How to Find New Customers and Increase Sales
What is the most common agreement between a producer/exporter and distributor/importer in two different countries?
How to Find New Customers and Increase Sales
Free website for your business
Uber aims for $90bn stock market debut
Why Amazon is moving to one-day Prime shipping
Apple Held Talks With Intel About Buying Its Smartphone-Modem Chip Business
Business Philosophy

Accenture sued over website redesign so bad it Hertz: Car hire biz demands $32m+ for 'defective' cyber-revamp

Posted: 27 Apr 2019 01:35 PM PDT

submitted by /u/Akkeri
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Raise Your Bets On Disney

Posted: 27 Apr 2019 10:38 PM PDT

submitted by /u/MickeyMoss
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Amazon on pace to spend $7 billion on video and music content this year, according to new disclosure

Posted: 27 Apr 2019 06:14 AM PDT

submitted by /u/michapman2
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Setup to not get screwed as an independent contractor.

Posted: 27 Apr 2019 07:29 PM PDT

Hi all,

My bud owns his own Corp and has a lead for an app development project. I sent him my quote knowing I will be doing most of the work on this project.

He told me today if he wins the bid, he will have the transaction between his Corp and the client and pay me out as an independent contractor.

I know this looks like a liability move. But I am uneasy about having a middleman between me and the client.

How do I set myself up in the position to not get screwed, since i am doing a lot of the work on this project.

submitted by /u/xsequential
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Good or bad way to Portray a Business?

Posted: 27 Apr 2019 05:13 PM PDT

Hello. I'd like to make my business be more known, but without having to go through the pain of putting 100s of cards in their own bag with a rock in it or pay tons of money for online advertising.

I can ride a unicycle pretty darn good, and you probably know where this is going, but what if I was usi-cycling with a shirt that advertises my business and make eye contact with some people on the road when I'm riding on the sidewalk? It would stand out.

Not sure what people would think though. Would you do it?

(It's a mailbox painting and pressure washing business).

Thank you!

submitted by /u/BillOfRightsOf
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German American Business Outlook: German Companies in US Grow Despite Concerns about Free Trade and Workforce

Posted: 27 Apr 2019 02:08 PM PDT

submitted by /u/dannylenwinn
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Amazon's one-day shipping plan sparks backlash from labor union

Posted: 27 Apr 2019 04:35 AM PDT

submitted by /u/thatsocrates
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California-based Delaware C-corps required to register in California?

Posted: 27 Apr 2019 08:38 PM PDT

Let's say you live in California and have a C-Corp business (website) registered in the state of Delaware. You're a small business so you don't need to hire anyone yet, and the $800 annual CA Franchise tax is a bit too steep an expense for your budding business to bare. All you have is a California residential address and an SVB (Silicon Valley Bank) business bank account. Can you still operate in California without registering in California? Can a California-registered business take your trademark in California?

submitted by /u/ScottyINeedMorePower
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What are the types of real estate investment trusts(REITs)?

Posted: 27 Apr 2019 02:28 PM PDT

submitted by /u/Creherald
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Don't harass wheelchair users

Posted: 27 Apr 2019 08:16 PM PDT

I work at Comic conventions and am in a wheelchair. Today a Plexus lady came up to me to talk about her products FOR 30 MINUTES. I was WORKING. I had to be polite but was in no way encouraging, but she wouldn't stop. She implied I could walk again (she had no idea what I had.) She then asked if she could pray for me, I said sure SO SHE GRABBED MY SHOULDERS AND LOUDLY STARTED PRAYING FOR ME IN OUR BOOTH. I was like "NO I meant on your own time lady."

Stop harassing me just because I'm in a wheelchair. My condition isn't a fucking business opportunity, and I don't enjoy being forced to talk about my private health issues with complete strangers.

submitted by /u/Neurotica_XOXO
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A Mc Donalds, a Burger King and a Mostaza burger joint buildings are like... some meters away to each other on practically the same block on my city, which one of these three will ultimately prevail?

Posted: 27 Apr 2019 06:39 PM PDT

Sorry, got to add two other things

I am from Argentina
Mostaza is an Argentine seemingly recent burger joint that wants to "compete" with the other two, excluiding Wendy's

submitted by /u/Noganeto1
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How to Find New Customers and Increase Sales

Posted: 27 Apr 2019 01:39 PM PDT

source

In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You could buy lots of online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness. But this isn't a perfect world. Realistically, most small businesses and even many mid-sized firms have more great ideas on how to peddle their wares than available resources.

So where do you start if you are looking for more customers? Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don't consider yourself a salesperson in the classic sense of the Willy Loman character from Arthur Miller's play Death of a Salesman, you need to understand that the possibilities for finding new customers range from cold calling names from the phone book to buying lists of potential customers to using newer Internet techniques like search engine optimization to drive new business to your website.

The following pages will delve into how to conduct market research to understand your target audience and their needs, how to determine which lead generation techniques are best to broaden your sales horizons, and how to increase sales by following several strategies to sell additional products and/or services to existing customers.

How to Find New Customers and Increase Sales: Understand Your Target Audience

Before you can find new customers and increase sales, you need to understand who your customer is, what value proposition you offer to customers, and what your competition is currently offering in the market and where there are gaps for a new entrant. In other words, you need to do some market research -- whether that means hiring an outside firm to do the legwork or trying to do it yourself. There's an underlying disconnect between your motivation to increase sales and your customer's motivation to solve their problems.

"Attracting more customers is really about listening to their needs, not being a solution looking for a problem," says Paige Arnof-Fenn, founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses. "There are many existing problems out there that need to be solved that customers are willing to pay for today."

How to Find New Customers and Increase Sales: Find Out Who Your Current Customers Are

In order to develop a marketing plan to reach new customers, you need to better understand who you're already selling to. "If I'm trying to expand sales, I have to find out who my existing customers are. What are their demographics? What do they look like?" says Jerry Osteryoung, director of outreach for the Jim Moran Institute for Global Entrepreneurship at Florida State University. "That means doing market research."

Market research runs the gamut from very simple qualitative research to in-depth quantitative analysis. It can be done very quickly and inexpensively by sending surveys to your existing customers using one of the many online survey tools, such as SurveyMonkeyor Zoomerang. You can also get to know the target audience by looking at existing sources of information -- from the U.S. Census Bureau or other government agencies, from trade associations, or from third-party research firms. But depending on the questions you are trying to answer and your research budget, your market research can involve more extensive interviews with customers and qualitative studies on how target customers feel about your business, its products and services.

Certain products and services may appeal to one audience but not to another, so understanding the strengths, weaknesses, opportunities and threats in your target market is critical. You can get to know your customers and segment the market any number of ways including by:

Demographics -- statistical data on a population including income levels, age, etc.
Psychographics -- the attitudes and tastes of a certain demographic.
Ethnographics -- examination of particular cultures.
Buying habits -- how, what and where customers purchase products and services.

How to Find New Customers and Increase Sales: Defining the Market for Your Product

Use the information about your existing customers to develop a target audience for your business in its drive to win new customers and increase sales. "While there are core customers you are trying to reach, often there are other markets that are also important to address," Arnof-Fenn says. "Make sure you know who the gatekeepers and influencers are; they will affect the decision makers and you will most likely need to sell to them differently than to the end user." For example, parents might be the gatekeepers for products targeted to children or technology managers might hold influence over a company's decision to invest in new software.

Determine which key messages, features and benefits matter to each potential market. Tell these customers how your business can help them solve their problems. "In order to have a customer go to your online shop, you have to find a reason why these customers want to come to you," Osteryoung says. "The value proposition has to be spelled out clearly."

Next, you need to figure out where to reach these customers and whether there should be a marketing or advertising plan that goes along with that outreach.

How to Find New Customers and Increase Sales: Generating Sales Leads

There are a variety of age-old staple techniques and newer tools you can use to find new customers and increase sales. It's best to understand the range of choices you have in order to determine which may best help your business reach new customers. Newspaper readers may not be moved by Internet-based sales techniques. Similarly, business people who are accustomed with hiring only people they know may be better swayed by meeting you at a chamber of commerce meeting than accepting a blind invitation to connect on LinkedIn or Facebook.

"It starts with good people," says Peter Handal, chairman and CEO of Dale Carnegie Training, the sales and leadership training organization. "If you're a one-man shop, it's one thing. But if sales people are really important, you need to hire and motivate good people and you want to give them an upside, such as sales on commission. The motivation is not just money it's also helping them overcome the fear of prospecting."

Here is a rundown on the techniques available:

Cold calling. This is telemarketing without the call center. It's a blind contact with a potential customer who isn't expecting a pitch. Customer leads can be picked up through scouring newspaper articles or items, lists of leads that are culled by a third-party, or paying attention to people or businesses moving into your turf. "People are always hesitant about cold calling or talking to someone they don't know," says Handal. "We coach people to give themselves a pep talk to get them in the mood. We suggest that they set a goal -- this is how many new people they will talk to this week."
Networking. This can be done the old-fashioned way, by getting involved in community organizations, such as the chamber of commerce, or attending business functions, such as trade shows. Social functions -- dinner invitations, book clubs, etc. -- can also lead to potential business. "All of those kinds of things are important ways to network to find new customers," Handal says. Networking has also taken a 21st Century twist on the Internet, with the rise in popularity of such websites as LinkedIn, Facebook, and Plaxo. Many businesses find that this type of networking, making contacts through friends or former colleagues, can lead to new customers.
Develop champions of your products. Use business contacts who have been happy with your products to help generate references and referrals. Once you have sold to them, customers can help you sell to others by offering positive testimonials and leveraging a refer-a-friend campaign created by your business. This technique also employs word-of-mouth marketing. Help customers help you by giving them the ammunition they need to tell your story to others. "Don't be afraid to ask, 'Is there someone else I can talk to and also help?" Handal says.
Affiliate marketing. Look at non-competitive products or services that are reaching out to the same audiences to see if there are ways you can collaborate through shared outreach efforts such as newsletters, mailings (online and offline) or co-branding opportunities. You probably can uncover a handful of like-minded products or services that are talking to your customers, Arnof-Fenn says. Suggest to these business owners ways your businesses can support each other. Your customers will see joint efforts as a value-added opportunity to reinforce their choice of brands.
Leverage your website. There are all sorts of tools these days through which you can drive potential new customers to your website. Search engine optimization (SEO) -- using keywords and other techniques to make your site appear on the first page of listings on search engines -- has become an art form. There are websites, such as Search Engine Watch, that will keep you updated about SEO techniques. In addition, there are a growing number of paid SEO consultants who can help you use all the tricks and techniques to improve your search results. You can also use a variety of blogs, chat rooms, podcasts, and webinars to generate awareness for your website and company. A website is a dynamic tool not a one-time experience. The top search engines are constantly updating their algorithms, so you must monitor your website on a regular basis to make sure your keywords are leading customers to you. Make sure you are keeping your website up to date with fresh content so your customers come back often for more.
Advertising. Typically businesses are encouraged to spend 3 to 5 percent of their revenue on advertising, but a small business needs to make sure that advertising is effective, Osteryoung says. One way to do this is to ask your customers where they heard about you so that you can measure what is effective. In addition, you also have to carefully pick your markets for advertising to make sure you're reaching your target audience. If you're targeting an older audience, newspaper ads might be the way to go. But if it's Gen X or Y you're after, then you may be better off advertising online or on TV, Osteryoung says. "You've got to define your demographics before you develop your advertising or marketing plan."

How to Find New Customers and Increase Sales: Sell More to Existing Customers

In order to increase sales, many businesses believe the only way is to find new customers, but a number of experts say that this strategy leaves out an obvious potential source of new sales. It's much easier to get an existing customer to buy from you than to convince a new customer to take the plunge. "They're forgetting about low hanging fruit -- their existing customer base," says Osteryoung. "If I want to expand sales, the number one place to go is the existing customer base. They already trust you."

Here's how to increase sales with your existing customer base:

Bundle products. You can "bundle" a few products or services together for a special price to try to get an existing customer to try some of your other offerings.
Try the "upsell." Convince your sales staff to go back to existing customers and try to sell those clients related products or services. A common example is a warranty, Osteryoung says. Think of how many times you've purchased electronics and a sales person has tried to sell you on an extended service plan. Customers sometimes take the bait.
Offer inside information. If a customer is eyeing a product but about to put it back on the shelf, make sure you let them know that the product is going on sale the following week. If you monitor your website's online shopping cart, you may email an existing customer who didn't complete a sale and offer them a discount to complete the purchase.
Think about customer rewards. Like the airlines have done with frequent fliers, there is no reason a small business can't reward good customers with a loyalty program. Offer a discount on their birthday or for every 10 purchases give them one for free.
Give free samples. Offering freebies isn't necessarily going to cost you an arm and a leg, but it can increase sales by engendering good feelings among existing customers, convincing them to pass on the sample to a friend or family member, and/or convince them to buy your latest hand cream or ice cream flavor.

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What is the most common agreement between a producer/exporter and distributor/importer in two different countries?

Posted: 27 Apr 2019 09:44 AM PDT

I'm hoping someone who is in the business of importing and exporting could share their insight of how this is done in a real world scenario.

I'm currently in a business law class and we have a project to negotiate the terms in a contract between a situation in the title of my post and I'm looking to find out what the most common agreement is, or what makes the most financial sense in terms of currencies, taxes, insuring goods, and transportation.

After reviewing the Incoterms, I feel comfortable choosing ' DAT - Delivered at Terminal ' for the following reasons:

1) The producer/seller/exporter are in control of their goods arriving safely to the named destination, which means they save money by not having to insure their goods.

2) The buyer/distributor/importer pay for the cost to import the goods and assume responsibility once they are unloaded.

3) Each party is essentially responsible to pay for their own transport - I feel as if some costs should be baked into the contractual payment.

I really appreciate any input! Thank you in advance.

-Matt

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How to Find New Customers and Increase Sales

Posted: 27 Apr 2019 12:36 PM PDT

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Free website for your business

Posted: 27 Apr 2019 12:08 PM PDT

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Uber aims for $90bn stock market debut