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    Wednesday, September 5, 2018

    Startups Fun IRS loophole to completely avoid capital gains taxes when selling your startup

    Startups Fun IRS loophole to completely avoid capital gains taxes when selling your startup


    Fun IRS loophole to completely avoid capital gains taxes when selling your startup

    Posted: 04 Sep 2018 02:52 PM PDT

    So, just went through this, and having learned the hard way - wanted to impart it onto anyone willing to listen.

    The gist of what I'm laying down is:

    - Create a company ASAP (preferably Delaware C Corp), even before you have an idea

    - Issue shares to yourself

    - During years 0-5, you can raise money, reissue shares, as long as they're the original ones from the original filing you are manipulating

    - Hold the shares for at least 5 years

    - Once you actually sell the company (granted your company's holdings are below $50MM - aka 'qualified small business stock') you can simply not pay 100% of the capital gains taxes

    - Profit

    This should theoretically work if your 'company' pivots, raises money, reissues stock to the founder(s), etc., IRS reference here (see example #1).

    submitted by /u/hayjoss
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    Marketing tactics no one has heard of yet.

    Posted: 05 Sep 2018 02:19 AM PDT

    Hi everyone!

    Let's make a list of the newest marketing tactics that you personally discovered while promoting your startup or product that in your opinion no one has heard of yet.

    Here's the ones I discovered recently:

    - SEO-based questions on Quora:

    • Gather 100-500 keywords relevant to your business.
    • Post or buy questions with your keywords, especially relevant to the decision funnel stage.
    • Such questions can bring from 10 to 300 organic visits to your product website

    - HackerNews Product Introduction.

    • Post you startup intro using this formula - "Show HN: [product name] + [short pitch about what your product does or what benefits it has]"
    • Beware shadow bans as content is almost manually moderated on HN. Thus, try to be moderate with sharing and asking for up-votes from friends.
    submitted by /u/bosko07
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    Tips for networking to find business cofounder

    Posted: 05 Sep 2018 02:16 AM PDT

    Is it possible to incorporate an LLC/Ltd, list myself as the sole shareholder/director and then explicitly state that "no existing share can be sold and no new share can be issued UNDER ANY CIRCUMSTANCE" in the Articles/Memorandum of association?

    Posted: 04 Sep 2018 12:40 PM PDT

    As per the title I'd like to put on the table a case study so to speak , specifically I'd like to know if a clause barring the sale of existing shares as well as the issue of new shares can be explicitly stated in the memorandum/articles of association of an LLC/LTD of which I am the sole director and shareholder. Plus I'd like to know what is the legal value of such publicly declared conditions . Also does anybody know whether the same could be done for the role of director as well ?

    To complete the case study I should add that the aforementioned company would serve as the holding of the proper start-up company which would be located in another jusrisdiction.

    submitted by /u/AjaxFC1900
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    Pre-launch Marketing Ideas for Startups?

    Posted: 04 Sep 2018 04:29 PM PDT

    I want to have a nice list of people signed up to my email list I can later market to for a new ecommerce tool I am creating.

    The tool will help dropshippers, Amazon/Ebay sellers and all online stores find products to sell based on various methods. I want to do some pre-launch marketing while tool is in development...

    Has anyone here done some pre-launch marketing? Also what are the best practices or good tips I can use?

    This is not my first tool. I usually wait till tool is complete but I would like to try it this way.

    I was thinking offering a Beta price to early subscribers. So anyone within the email list would get a discount. But I am wanting to tips for getting people to know about my tool before launch more than anything.

    submitted by /u/wealthjustin
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    Curious on how to verify business ownership for our service.

    Posted: 04 Sep 2018 08:50 AM PDT

    We are building a service that will display business that are mobile as they traverse the local city. We'd like to have a free tier of the service that just shows their location and a paid tier that allows users to interact with the business. I am concerned that someone will register on our site that is not an appropriate business just to appear listed on out tracking service. Has anyone come across a situation where they needed to verify a business operator? How did you overcome this? Should we just use legalese on impersonating a business?

    submitted by /u/i_like_outer_space
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    Where do I go from here?

    Posted: 04 Sep 2018 01:35 PM PDT

    Hi Everyone,

    My small team of 3 college students just put out a cross platform app called 'Howlo'. The app focuses on providing a way for the community (mostly colleges) to connect to the community around it, anonymously. This is our MVP, version 1.0 of the product.. and we are still adding some major features to that app. We pushed our app to the playstore and App store before we left for school in August because we felt the MVP version was ready (and partly to prove to ourselves this wasn't just some dumb pipedream we were chasing).

    Now we are trying to market and grow our user base while continuing to push new features into the app. We listen and seek out feedback as much as possible (lots of positive feedback.. obviously some negative/suggestions and bug reports.. of which we have been aggressively ironing out).

    I think we need some sort of funding to really help market the platform at this point. We are trying to keep the app as word of mouth as possible, but at the sametime we can't do it all and expect other students to work for free. Our best marketing idea currently is developing some sort of student ambassador program.

    What would you do if you were in our shoes? Reach out to accelerators? Reach out to funding? Just any general advice.. sorry if this is overly wordy or full of mistakes.. I typed this on my way to my compilers class

    EDIT:

    So I guess to make my question my clear, should we be reaching out for funding? Should we be trying to avoid that as much as possible? What would you do? I am terribly afraid of taking out a business loan on top of my existing student loans, and would be willing to give up equity in the app to avoid.

    Thanks!

    submitted by /u/Skippertech
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    How to get a business to advertise with you

    Posted: 04 Sep 2018 08:20 AM PDT

    Hi,

    We have created an interactive, engaging and memorable mobile advertising solution that is typically more effective than traditional current advertising methods. I'm wondering what is the best way to approach businesses to try and get them to advertise with us. I was thinking of cold calling businesses but not sure how well this would work considering we wish to target large companies like Sony, Intel, Nvidia, Audi etc. We're happy to provide our services for free initially as sort of a trial run for these companies in exchange for a product (which is required to perform our advertising method), so the way we see it it's a win-win.

    I know a lot of large companies use advertising agencies, should I approach the agencies? Should I approach the company directly?

    Does anyone have any experience with getting businesses to advertise with them?

    submitted by /u/rgsace
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    Commissioning Design – A Beginner’s Guide for Startups

    Posted: 04 Sep 2018 07:58 AM PDT

    There have been several posts recently looking for specific help with commissioning design. I have grouped together some of my own thoughts in a not-in-any-way comprehensive way here. If anyone wants to add further advice below please do – it would be great to hear your thoughts.

    Disclosure: I am a graphic designer / director at an agency in Glasgow, Scotland and have been working both for multiple agencies both as an employee and as a freelancer for approx 13 years (since graduating in 2005).

    Commissioning graphic design is hard, largely because there are a lot of graphic designers and unlike architecture if you commission a bad piece of design your house won't fall down. People pay for a perceived gap in knowledge – and with the proliferation of software, hobbyist designers and generic online stock graphic design services it can seem as though the gap in knowledge between your average business owner and the designer isn't that great indeed (and a lot of the time it isn't). To this end, I would argue that this is even more of a reason to seek out a quality professional, and build a trusting relationship with them. Your competitors will likely fall into the many pitfalls – here is a fairly straightforward way to position yourself strongly.

    If you are a start-up you will probably realise pretty early on that you need a designer of some sort. Going by our own new enquiries here at Rair, and by the questions on Reddit there is a good chance those thoughts will focus acutely on a 'logo' and a website. While both of these elements can be vital components for any business it might help you if you think of both of these items under the umbrella term of 'brand identity'. The logo itself is merely the tip of the iceberg with all applications (or touchpoints) falling under that umbrella term. FWIW the term 'logo' in the context it's sometimes used on Reddit (and the media in general) can be unhelpful as it implies the logo is a standalone piece – and not the versatile, intellectually rigorous and resilient centre piece of a brand identity it should be. It is for this reason that professional 'logo designers' don't really exist and if you start your search for a designer here it will likely yield unsuccessful results for your business.

    If you have decided that what you are actually looking for is some form of brand-identity then you are in a great, if somewhat precarious, situation. Your potential here is vast, and done properly your brand identity could stand you in good stead for years, decades sometimes – facilitating fast growth early on and saving you a lot of money in the future (a lot of the time starting a brand from scratch multiple times – each time with the realisation that a better designer is required). The obvious pitfalls are commissioning poor quality design that will prove inefficient from an artwork perspective but ultimately communicate your strategy, positioning and value propositions poorly.

    We work remotely with a number of clients and suppliers and it works great. However we recommend your first port-of-call when commissioning design being recommendations and word-of-mouth referrals from other business owners in your area. Face-to-face meetings can be particularly helpful for startups – closing the communication gap that inexperience can bring to business owners.

    Evaluate potential companies' credentials before looking at their quote. Look for multiple, quality, retained clients in their portfolio and a credible address helps. Speak to them on the phone. A low quote from an bad agency is worthless, regardless of how cheap it is – and will give you problems down the line too (see above).

    As for costs I don't mind when clients ask for ballpark quotes over email / phone. It can be a good place to start and allows for firming up on a pdf / printed quote / proposal afterwards.

    Be upfront about your budget and at the very least they'll be able to give you some pointers as to your options – a good design agency should be able to help break down your budget into its component parts. Often multiple jobs can easily be handled by one agency and one point-of-contact. Between 5 and 10% (some recommend higher, especially if you're looking at growth) of your revenue should be allocated to marketing.

    That's it for now. Let me know if this information is of any interest and I will add and update into a more comprehensive piece.

    Cheers!

    submitted by /u/srkelman
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    Launched on Product Hunt — feedback/advice on how to make the most of it?

    Posted: 04 Sep 2018 07:39 AM PDT

    So I don't really have much experience with campaigns, but I was given a project to launch a Product Hunt campaign on a new feature my company recently released. It feels like I've read a million Medium articles or SERP listicles about how to get the most upvotes, exposure, whatever. They're all either "it takes months and months of prep and research" or "well, we were just lucky."

    Pretty sure I walked a very fine line somewhere between the two with decent results so far. Since we're a few hours in, why not ask for live, in-the-moment advice.

    Any advice?

    submitted by /u/fab_brno
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