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    Startups 10 ways to Market your Startup with Little to NO Cash Infusion!

    Startups 10 ways to Market your Startup with Little to NO Cash Infusion!


    10 ways to Market your Startup with Little to NO Cash Infusion!

    Posted: 06 May 2018 06:43 AM PDT

    As I am working on a startup myself, I've spent countless hours trying to distill effective ways to market our business/service with little-to-no-money. Here are my top 10 ideas!

    1. Bloggers

    • Start a dialogue with top bloggers in your niche via Twitter/E-Mail. Praise their work and how you've implemented x,y,z into your life. Only do this if true. The goal is to start a conversation. Later on, show them your product/business/website and offer to write a post for them to highlight on their site (only if applicable).
    • https://smartblogger.com/blogger-outreach/

    2. Reporters

    3. Q&A Websites

    • Yahoo Answers!: Answer relevant questions with in-depth, appropriate answers. Self promote business within applicable answers and your profile.

    4. Facebook

    • Share valuable posts from your blog/business website or just relevant industry data points, get friends/family/colleagues to share.

    5. Infographics

    • Put together useful infographic(s) surrounding your niche. Share on Pinterest, other document sharing sites.

    6. YouTube

    • Create highly valuable videos surrounding your niche. Self promote within the video and its associated description.

    7. Guerilla

    8. Create curated video (product demo/introduction)

    9. Content marketing

    • a. Find out what people are talking about the most (Reddit [what's getting upvoted], news articles, etc.). Find an article that touches on the subject and see what its MISSING. Write one that covers the same information, but filling the gaps. Market like crazy (post to relevant subs, social media, etc.)

    10. Influencers

    • Of course, if you know of anyone with a large following, getting them to promote the business is a huge help! If not, try following the same format as the Bloggers/Reporters part above.

    What do you guys think? Would you add anything here?

    submitted by /u/fluffhead1
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    Product launched, now what? Need strategic advice!

    Posted: 06 May 2018 11:41 PM PDT

    We (2-people company, fully boostrapped) have recently launched our game (free to play, competitive strategy, esports) in Early Access on Steam. Games are never really done and we haven't released the mobile version yet, but for now it feels more or less done.

    I need advice on the marketing strategy and the financial setup of the company, there's three options I currently see:

    Option 1: Continue to bootstrap, do 0-budget marketing. This feels like the safest approach: will probably produce small, but consistent results and lead to organic growth.

    Option 2: Finding a marketing-savvy new teammember for equity. It's probably possible, but very hard to find someone who will join a team just for equity, even with a finished product. More promising results than the first option, but it would probably take a lot of time to find someone willing and able.

    Option 3: Finding investors, attack the marketing with money. Probably the most promising, but also the most risky and time-consuming approach. As opposed to building a formidable product, I'm also not entirely convinced I'd be good at that.

    What do you think we should do? Should we try to find investors? Should we try to continue to bootstrap? Or do you have an even better idea?

    submitted by /u/ehmprah
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    How to Get Remote Teams to High Perform

    Posted: 06 May 2018 11:53 PM PDT

    Raise the hand if you feel confused about project progress. How often do you ask in the Slack about current status?

    We have seen such problems and would like to present our 5 techniques to have a transparent process and build trust in the team.

    Ask for Asynchronous Stand-ups — to keep you in the loop

    Communication is a key, but developers find 500 reasons to skip it.

    They are busy with more important activities like product development advancing. But to be busy should not sacrifice a trust-building with other members.

    We found a compromise for this problem — Async Text Stand-ups. This is the best tool to have an over-communication in the team.

    Every day, we share via Slack: a snapshot of progress, and a vision of what's next. It eliminates wasting of time on micro-managing developers.

    Also, we have Weekly High-Overview "Stand-up". The difference from daily standup that we share team overall result, problems from the last week and next week goals.

    Good posts how to do this right:

    Setup Kanban Board — to see the state of every piece of work

    Kanban resolves so many problems: scheduling, monitoring and debugging problems of your process. It's the best tool for Lean Startup followers.

    Several lists will help you to be on the same page: Roadmap, Backlog, Ready, In Progress, Verify, Done.

    Make it right by following:

    Share Roadmap — to build only what matters

    Before start working on a schedule, developers need to understand where we are going to be and what result is expected. Roadmap is a great tool to share vision and strategy.

    Put Roadmap in front of developers. We found a Hierarchical Kanban Board Structure very handy to store Roadmap.

    To build Roadmap we ask questions where you will be in 3 weeks, 3 months and 3 years.

    Do not forget to check:

    Schedule Rapid Delivers — to get small wins

    Achieve a long-term goal is great — but this relatively rare.

    The good news is that even small wins can boost inner work life tremendously.

    We split our work into 2 days size atomic units. This prevents bottlenecks and gets working solution much faster.

    Learn more:

    Organize Regular Check-In — for engagement

    Working without appreciations will make you soulless machine. It's killing all fun.

    On check-ins, you can make retrospectives and provide feedback to the team. Agile Retrospective is a good practice to run experiments.

    Regular check-in is a good opportunity to select what is the matter now. It is making everyone feel included as a team.

    Hey, have you checked this:

    submitted by /u/jetthoughts
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    How to Stay Focussed and Productive in Business?

    Posted: 06 May 2018 03:55 PM PDT

    Do you struggle to stay focused?

    Here are some interesting tips to help you become more productive in business.

    1 Plan Your Days the Night Before

    Planning your day the night increases your productivity. You'll preserve willpower by making decisions about how to spend your day in advance.

    2 Make Sure Your Creation Time is Uninterrupted

    Your one hour must be uninterrupted. Turn off all notifications, put your phone in airplane mode or leave it out the room altogether. Say no to everything other than your essential priorities.

    3 Get Into Flow

    One focused hour works so well because it produces flow. You can hack flow by single-tasking and by paying attention to patterns. Focus on one thing for 30 minutes, put on some headphones with an instrumental track on repeat and you'll hit flow pretty regularly. And find similarities between the days that you experience flow and replicate those on a regular basis.

    4 Don't Start Your Day on the Internet

    Starting your day on the internet damages your brain, training it to be distracted. Allocate the earliest part of your morning for a focused hour of uninterrupted creation time.

    5 Use Your Calendar

    The easiest ways to make the time for your focused hour is to download the Google Calendar app and use the feature called "goals" that allows you to pick a goal and tell it for how long, what time of day and how many times a week you want to work on that goal. The app finds the time on your calendar and schedules it. Set it and forget it. Now you have a constant reminder of the goal you're working on.

    6 Make Sure You're Well Rested

    Being well rested makes a huge difference in your ability to focus for an hour.

    One focused hour a day is the equivalent of having two full weeks to work on whatever it is you want. In one focused hour a day you could write a book, build a company, learn an instrument and so much more.

    I got this from an email subscription I signed up to that offers tips on productivity. Link in first comment.

    submitted by /u/kelvinoralph
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    Payment Processor For Accepting Micropayments?

    Posted: 06 May 2018 06:45 AM PDT

    Hi,

    I expect a workflow for my startup where users will pay a small amount (less than $10, probably closer to $2 to $5) for a given transaction. I've used stripe in the past, but don't think I can for this use case since the fees will destroy me (mostly the $0.30 base cost). I like the paypal micropayments cost structure better ($0.05 base cost), but I don't like paypal. They seem like they make everything so hard to do.

    I've looked a little bit at merchant accounts, and the price structure there is a lot less ($0.10 base plus 0.30%). Is this going to be a fruitful route to go down? I've never dealt much with merchant accounts in the past, so I'm not even sure what it would mean to use one. The fees seem like they could be lower, but at what cost?

    Are there easy-to-use micropayments processors out there that would give me the ease of use of stripe while the micropayments cost structure that paypal has? How can I find these?

    submitted by /u/exmormon13579
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    Has anyone here had any success with startup accelerators?

    Posted: 06 May 2018 08:44 AM PDT

    I'm currently running a SaaS app and I'm enjoying some moderate success but it's a growing little slower than I'd prefer. I'm wondering if I can enter something like YC for funding/guidance to supercharge my app's growth. Since I already got past the hard part with market demand validation and finding a product-market fit, is it even worth it to join something like this?

    I'm wondering if this is worth giving up some equity for or if I should just keep 100% ownership (and profits). What are some other benefits that a startup accelerator can bring? Can I find potential partners (not investors) in these things as well? Thanks!

    submitted by /u/jaesung2061
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    How do you expand your network in a new city?

    Posted: 06 May 2018 01:57 PM PDT

    I thought this could generate some interesting discussion. Startup and tech events seem to be hit and miss, and there's not many opportunities for organic networking unless you join a permanent co-working space. Especially when visiting a new city on business, how would you expand your network?

    I'm heading to SF (and a few days in LA) for a few weeks this month to meet with investors, and it got me thinking about how to make the most of my time there and meet as many interesting people as possible.

    I've been lucky enough to get some good introductions, but find it's still difficult to find organic networking opportunities. What's your experience?

    submitted by /u/thebritishbloke
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    I'm at the point where I require help from people more knowledgeable than me

    Posted: 06 May 2018 01:33 PM PDT

    I thought of an app/website which seems so easy but it's never been done before. Think of snapchat, when I heard of it, it seemed to easy and simple, just pictures or videos that show for a few seconds, then disappears.

    I've been having a lot of fun building and thinking about it since even if it goes nowhere, it'd be nice to have such a big project on my resume once I graduate. However at this point I have so many questions. I don't really know what to do in some cases, for example I need to pick between a few different options to help with getting data for the back-end and I'm not sure who to go with. They all have their pros and cons. Then I'm not sure how to properly market this or advertise it. And so on and so forth.

    I'm not really in need of money, so far I've been doing everything with free services as it's not a commercial product yet so I can use different API's to assist me.

    Then I've been hearing about stuff similar to Y Combinator in my area (I don't live in the US) and I'm wondering if it'd be worth going to them.

    I love the creation aspect of this and I have so many great new ideas which keep popping into my head to make this better, but I'm just unsure of the path which will be best.

    Also, if I do decide to go somewhere like that to see if they'd help/invest, do I need a 100% complete product? Is it fine if I just have an idea with the product half made?

    submitted by /u/iMakeBaadChoices
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    How do you handle rejection?

    Posted: 06 May 2018 12:31 PM PDT

    Do all founders feel personally attacked whenever someone says "thanks but no thanks"?

    Logically, I get that not everyone is going to be into what my company has to offer. I can totally understand and empathize with someone saying "no thank you" – I do it all the time with my daily buying decisions. I usually take the feedback and act on it to make a better offer for people, and honestly the "no's" and hesitations of buyers help move the company further along than any "hell yes!" ever will.

    Emotionally, it still hurts after all the time, energy, resources, sleepless nights, and passion poured into starting something new.

    Wanted to throw this out there in case anyone else wants to vent, share stories of how you improved after rejection, or talk about how to better handle and use rejection as a founder.

    submitted by /u/SheetsGiggles
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    Best Domain Prefixes For Startup Websites?

    Posted: 06 May 2018 11:39 AM PDT

    NAME.com is already taken. What prefix should I use? We already operate under NAME for a while. Re-branding is not a real option here since the brand is alive. But when it comes to starting a business, one of the most important components is choosing a domain extension that will help build the brand. We target a wide audience, this domain might be the right selection. I thought about getNAME.com or theNAME.com since they seem to be quite usual, right? Any other ideas? All suggestions are welcome, please don't hesitate! What prefix is most common?

    submitted by /u/JasonK32
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    Most effective way to validate a product with health professionals?

    Posted: 06 May 2018 11:33 AM PDT

    Hi guys,

    So we have designed a product to book walk in appointments (for a specific niche and medical speciality).

    We have an initial sketch of the product and we want to test it and also the business model with professionals in two selected countries (one in SEA, one in Europe)

    In your experience what is the best methodology to test/validate and record our assumptions, the product and the business model? Through a google form, a personal call, an interview?

    Any suggestion is more than appreciated.

    submitted by /u/CrisNowmada
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    Should my business partner and I do a LLC or a C Corp?

    Posted: 06 May 2018 07:07 AM PDT

    • For profit
    • 50/50 ownership
    • We don't want to have a board
    • We don't want to give ownership control to anyone else
    • We will be taking small and large donations from other entities that believe in our cause
    • There will be a Tech department that builds a crowdsourcing platform similar to yelp.
    • There will be speaking events/a tour to support and market the crowdsourcing platform
    • There will also be a radio show to help with branding and marketing
    • There will be a need for a lot of travel (airbnb,plane tickets, etc.)
    • We are looking into obtaining a SBA to get started

    With these parameters how can we make the decision between a LLC and a C Corp?

    submitted by /u/TopWizard
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    Convince me that crypto the next "big thing" for startups?

    Posted: 06 May 2018 04:53 AM PDT

    (EDIT) - Convince me that BLOCKCHAIN is the next "big thing"

    I know I will probably get a lot of heat for this, but I gotta ask since the world is going fucking nuts over blockchain startups at the moment. For me it seems that blockchain only has two uses 1) Buying drugs and 2) Speculation. I don't see how the function of blockchain is so revolutionary that it can be summarised as "the birth of the internet in the mid 90's all over again!". From what I can see is a collection of crappy ICO shitcoins that have no real value and an asinine virtual cat trading game. I would far prefer to bank my money on AR imho.

    submitted by /u/hdallstars
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