Promote your business, week of December 11, 2017 small business |
- Promote your business, week of December 11, 2017
- Where you could be going wrong with your website! A short summary for Small Business Owners
- Company Paid Flu Shots
- Tax Advice: Consider pre-paying your tax preparation while the deduction still exists
- (UK) Can I buy goods on my own name and then sell them to the company at cost? (details inside)
- Sell part of my business?
- Smart to create a company to represent me in consulting and long term family-investments
- Complete Step by Step Progress of E-Commerce Business (Looking for Advice!)
- Best Warehouse and Fulfillment Service for a small business?
- Where can I find a salesperson?
- How to: Start a Dog "Treat" Business?
- Looking for a great chat add on for my web site and need recommendations
- Looking for someone with a strong work ethic in Philly area to help with small business
- LLC ownership % vs say in the business.
- Idea validated!! We made 4k PROFIT in 3 months of operation. Time to get serious Where should we BANK? LLC/S-CORP? Any help appreciated
- The Shazam for furniture? Feedback on business idea pls
- I’ve decided to start a freelancer website.
| Promote your business, week of December 11, 2017 Posted: 11 Dec 2017 03:19 AM PST Post business promotion messages here including special offers especially if you cater to small business. [link] [comments]  |
| Where you could be going wrong with your website! A short summary for Small Business Owners Posted: 11 Dec 2017 01:44 AM PST What you may have your website doing and what it is not doing could be having a lot of harm on your Google ranking and your potential to open up to new customers. Here are the top things that an SEO expert will pick up on: Are You Over Using Your Internal Links? Any SEO expert knows how powerful it is to have websites linking to your website but they're only as powerful to you as the other website is itself. What this means is if a website is linking to your website and it is not getting the page views or the engagement from the public then it is worthless to you. This could in fact drop your rankings in Google searches, what you need to look out for is websites that have a lot of engagement or views and they're the big boys you want linking to your website. Are Your External Links Working? Google will penalise you if any links you have going to other pages are broken, this could be a result of a website shutting down or they have moved their URLs. Always keep on top of your external links and make sure they work. Google will crawl the links 24/7 and if they feel you aren't giving the public good content or the links 404 then they will drop your search rankings, personally I would keep my external links to a minimum (This doesn't mean internal links to your other pages, these are a good thing to have a lot of) and always make sure they open a new tab and NOT a new window, anything that could slow your response rate down on your website will drop your search rankings also. Keyword Stuffing Google changed the algorithm based around keywords years ago and yet you will still find a lot of companies/websites will stuff their websites with keywords. Just write good content that has the keywords within them but just make sure it all flows neatly otherwise you will get penalised for it! Keyword planning is very useful and there are a number of websites out there that can help you with this, it is very time consuming and does require some market research but Google will repay you with all the hard work you put into your content! Spell Checking and Grammatical Errors! It happens to the best of us! I would only recommend an SEO professional if they can communicate with you using a very good standard of English (Or whatever language your website is based around) for someone to understand a professional level of SEO they need to have a professional level of English, this helps them understand your keywords you are using and they can help interpret the flow of your content. Duplicate Content If you are an Ecommerce website and you sell items similar to other websites then you need to make sure that not only do your product descriptions compliment the item you are selling but also to make sure you it doesn't match with the other similar websites. Using a keyword tool will help you out massively with this potential problem. Another example of Duplicate content is if you have a multilingual site and you re write the same content in another language… DON'T! Google will penalise you if you do this. A good rule of thumb to go by is: if your company is based in Spain and most of your clients are Spanish then write your content in Spanish, if anyone with an IP address from a different country lands on your website then Google will offer to translate the website. Rewriting content in a different language is only duplicating your content and making your search rankings worse off. What else do you think will add benefit to a Small Business owner? [link] [comments]  |
| Posted: 10 Dec 2017 08:07 PM PST I'm thinking of having a company come out and OFFER flu shot for our employees, paid for by the company. Anybody know of legal problems associated with this? [link] [comments]  |
| Tax Advice: Consider pre-paying your tax preparation while the deduction still exists Posted: 10 Dec 2017 07:13 AM PST The new senate tax reform bill proposes eliminating the deduction for tax preparation fees starting 2018. If you itemize, then you should consider pre-paying your fees before Jan. 1 so that you can still take the deduction against your 2017 income. $400 tax prep deduction @ 25% personal tax rate = $100 savings. I'm a virtual CPA offering this to my clients, so maybe just reach out to yours and ask if they're willing to take early payments. [link] [comments]  |
| (UK) Can I buy goods on my own name and then sell them to the company at cost? (details inside) Posted: 11 Dec 2017 03:24 AM PST I'm about to temporarily leave UK and go to an EU country where I want to buy some goods, then ship them to UK and sell through my UK Ltd. company. Question is, can I legally buy the goods as an individual and then resell them to the company at cost? This is mainly because for those foreign EU companies it appears to be too complicated to sell to an UK company (side note it doesn't have VAT number yet). But they are willing to sell to a person and it's much easier to pay, so this greatly simplifies the process. I will be bringing full evidence to the company, including the invoices, receipts and bank account transactions, if any. I know I will be paying VAT on this, that's alright. ( Reason: I'm temporarily left without accountant and need a quick answer for this, as I will be purchasing the goods in just a few days and it cannot wait. ) Thanks! [link] [comments]  |
| Posted: 10 Dec 2017 11:07 PM PST I'm interested in selling part of my business. Where would be the best place to do that? It's quite profitable and growing over 100% YOY. Mid to high 7 figure revenue with ~10% net margins and lots of room to improve those significantly. Any help would be greatly appreciated, thanks! [link] [comments]  |
| Smart to create a company to represent me in consulting and long term family-investments Posted: 10 Dec 2017 07:50 PM PST INTRO I am thinking of starting a company to represent any games, web services, consulting I do in 2018. BACKGROUND I am a computer programmer, transitioning into a management position with around 15 years of experience in the field. I have great connections and references from some of the top tech companies and am currently employed. Not bragging, I'll always be a student, but this is my history. I've been stalking /r/personalfinance and /r/churning for the past year and I've been able to establish good lines of credit and have been contributing to retirement in various forms. HYPOTHESIS I've been fiddling with game programming and have made pet projects for mobile and VR applications. Over the next year, I see myself starting a few projects. Some of these projects could be video games, web-based services, possibly consulting. I may even 3D print, program, and assemble toys I come up with. WHY?? This may sound stupid, but just how I have responsibly used churning to build an awesome line of personal credit and financial comfort; I want to create a business and start establishing good credit history for it. The intent is to, over time, build up it's line of credit just as I would do mine. In my thinking, I would like an 'Umbrella' company that acts as 'home base' for all my eventual businesses.
CLOSING I know I haven't presented much. I have been taking online accounting courses and have several udemy courses on properly incorporating a business.. and I have been doing this for years. In my head, going ahead and establishing a company, building credit, is a good start. I feel like most people will tell me that I need to have a product in mind, a plan outlined, finances forecasted etc before even creating a business.. maybe because I don't have a business yet.. but to me it's more like my childhood friend whose dad had a Pressure Washing company. He owned it and only his family worked there, so the company was more of an 'organizational' facade they used. Meaning, sometimes he would use his biz checking or credit for family purchases... It was just another asset, completely owned by, their family. I don't know if anything I make will ever take off... but I'm hoping someone can point out any issues or bad habits with what I'm suggesting, before 2 years down the road I have a service that someone wants to buy but then it turns out I did things completely wrong. I'd rather facilitate the process up front, ensuring each project I start has a clean book so it can be sold/seek funding. TL;DR Can I start a business, and start building credit for it. Then branch off, and start other businesses from this one, for different projects ? Thanks in advance, srsly..It takes time to read, process (turn my noob talk into a real scenario) and give input ... So any input at all is very much appreciated. [link] [comments]  |
| Complete Step by Step Progress of E-Commerce Business (Looking for Advice!) Posted: 10 Dec 2017 07:40 PM PST Hi there, My name is Michael and I started an e-commerce business (TeaParky.com) in April 2017 that sells loose leaf tea and Matcha with a portion of sales being donated to fight against Parkinson's Disease. I just wanted to document my journey so far in hopes that others are able to learn from it or provide advise! Why I Started The Company? When I was the age of 10-11, my father was diagnosed with Parkinson's Disease, and has had the disease for a bit over 15 years. It's been largely a struggle having grown up with a parent and watching my dad slowly lose his ability to move and talk, but at the same time it's helped me develop empathy and a perspective on life that I would otherwise not have. As a result, I've been looking for ways to turn this unfortunate break into the biggest blessing of my life. Having a strong interest in business, I decided that starting a business to raise funds/awareness for the disease with the way I was going to do it. While I was looking into different ways I could start a business with very little capital and not much risk, I came across an article called 72 hour dropshipping business, in which a Shopify team was given the challenge of creating a dropshipping e-commerce store in 72 hours and turning a profit. If you have yet to read the article and are interested in dropshipping, I highly recommend Googling it as it provides specific step by step instructions on how they did it. The product they chose was Matcha, a product I was highly unfamiliar with and had never tried before. After reading the article, I was convinced that an e-commerce dropshipping was how I was going to do this. I also decided I needed to try Matcha, and although I didn't like it too much myself, I figured the blue print was there and the health benefits were fantastic and that I could market it as an alternative to coffee. As a result, I decided to launch my business to sell Matcha! (More on this later on, as you'll notice if you go to my site TeaParky.com, Matcha isn't front and center anymore) The name Tea Parky was very easy to create. I wanted the flexibility to expand into other products in the tea space other than Matcha, and I wanted Parkinson's to have some type of influence on the name. "Parky" allowed for that as it isn't blatently obvious that there's a connection to Parkinson's Disease and can be associated with parks and trees and nature, which is a great image when thinking about tea. I originally wanted to name it Parky Tea, but the domain name ParkyTea.com was unavailable, so I had to reverse the name. The Process of Finding a Supplier, Creating a Logo, Website, Etc After deciding I was going to start an e-commerce dropshipping business that sells Matcha, the next step was trying to find a dropship supplier who would do private labelling as well so that I could put my logo on the product. I decided the easiest way to do this was to go through Google and type in "Matcha dropshipper". After scrolling through about 10 pages of Google and emailing every potential lead, I came across a company called 3-Teas (3-Teas.com). It is run by a lady named Lesley, and I had seen her name and company pop up across many of the links I had opened up, with her commenting in various Shopify forum discussions of people looking for a tea dropshipper/supplier. I absolutely appreciated her hustle and decided to reach out to her for samples and pricing. After sorting all of it out, I decided to go with her as my supplier. I haven't had an issue since and she is very courteous, accommodating to all of my little needs and quirks. She has no idea I am writing this nor am I receiving anything for this, but I highly recommend her as your tea/matcha dropshipper if you are looking for one. While I was emailing and waiting for responses/samples to arrive in the mail, I took the time to think of how I wanted to design my logo and where I was going to start my e-commerce store. The e-commerce store was essentially a no-brainer, as the 72 hour dropship business article used Shopify and it seemed like a very common and user friendly platform. With regards to my logo, I initially tried to create one in Microsoft word, and had used it when I first launched and in my first couple of sales. However, I was starting to notice that the quality and definition of my logo wasn't up to par when it was printed out onto packaging, and realized that I needed to have a more professional looking logo. I decided that spending a bit of money on a logo was definitely necessary as it would be the first image potential customers see, and I couldn't cheap out on it. I ended up spending 40 dollars on Fiverr.com to get a logo I was very happy with. If you're looking for logos, there are many people on Fiverr who are willing to design tens of logos until you are 100% happy with it. With regards to the packaging, that was not something I had to worry about as Lesley took care of the whole thing. The only thing I needed to do was provide her a label of a certain size. That part was easy as I went to Microsoft word and designed my own label. My First 10 Sales After finding a dropshipper and creating my website, I was now ready to sell! I had absolutely no idea how I was going to get the word out and read numerous posts and blogs on how to market (more on this in the segment below). In fact, shopify has a regular e-newsletter they send out and one of them was titled something like 50 ways to get your first sale. A number of them included reaching out to friends and family, so that is exactly what I did. My first sale ended up being from my cousin, and slowly afterwards many more sales trickled in from friends and family. My first 10 sales were all from friends and family. It's pretty humbling to think about the support I've received since starting the business from those closest to me. We often take these people for granted, and this has definitely helped me learn to appreciate them more. Advertising Growing Pains And Current Marketing Strategy After the initial boost from sales to friends and family, I needed to figure out a way to gain traffic and sales from random people. There were many, many suggestions I had read about, from Meet-Ups to FB advertising/Instagram influencers to increasing SEO to social media accounts, etc. Below are some of the things I have tried since opening up my store in April 2017: Facebook/Instagram Advertising – I tried to sprinkle just a little bit of money into Facebook/Instagram advertising, targeting an older audience who had interests related to matcha, tea, and Parkinson's Disease. While I found it was a little effective in creating clicks and traffic to my site, I didn't find much success in producing sales. In total to date, I have tried 7 campaigns for a total of $50 and 1 sale. A lack of sales could totally be the result of me not spending enough money and going 100% in, but at the same time, I thought it would be too much of a risk given my low budget and lack of capital. Instagram Influencers – I'm a huge follower of Gary Vaynerchuk (if you don't know who he is, please do yourself a favour and look him up. It will change your life), and he talks a lot about Instagram influencers being the most undervalued commodity in advertising and marketing right now. I decided to give it a try and reached out to a couple foodie accounts with roughly 5-10K followers. Both did an Instagram story and a post about the baking/cooking they did with the Matcha. Usually, Instagram influencers cost a bit of money to post, but given the cause of my company, all I had to do was provide them with a sample. This led to 2 sales and was much more effective than the $50 I spend on FB/Instagram advertising (how I track these sales was to offer them a unique promo code they can send out to their followers). However, it also takes a lot more time building connections and reaching out in Instagram DMs. I guess it would make sense that more effort = more effectiveness. Bloggers – I took the exact same approach as Instagram Influencers with bloggers. Reached out to a ton of food blogs, told my story, offered a sample and asked them to post about it. I was able to get 3 blogs to post about it, but ultimately it led to 0 sales. 2 of the 3 blogs didn't even ask for a sample, so the cost of this was next to 0. Running my own social media accounts – I currently run an Instagram account (@TeaParky) and a Facebook account (@TeaParky). I use most of my resources on the Instagram account and the Facebook account is simply a repost of all my Instagram posts, which is a major no-no but at the same time, I currently just don't have the time to make unique posts for Facebook. I've found that these accounts have given me a lot more exposure and I use it to interact with other accounts out there. While I can't exactly calculate the amount of sales I have generated as a result of my social media interactions, I can safely say this has helped significantly. My Instagram account is at 1,500 followers and it has been a blast to constantly come up with creative new material. I do this thing called #DoesMatchaGoWithEverything where I put a spoon of matcha into different things from alcohol to chips to sriracha and consume it! Those videos generally create the most engagement and are a blast to do. Reaching out to Parkinson's organizations – This has turned out being one of my most effective marketing techniques. A portion of all sales are donated to 3 separate groups: Michael J Fox Foundation, Parkinson Society British Columbia (PSBC), and Rock Steady Boxing (RSB). After presenting these organizations with a first cheque for all the sales that have come in since launching, PSBC and RSB were gracious enough to feature me in their e-newsletters and social media. In fact, I currently have a story profile on the PSBC website. This has helped me connect with so many people currently affected by Parkinson's Disease, some of who have made a purchase. This is honestly the best part of starting my business so far. It's so cool to hear from others who are currently going through the same thing to know that we're not alone, and truly inspires me to push hard on this project and make this a success. If someone diagnosed with an incurable disease can wake up everyday determined to fight like hell, what excuse do I have to be lazy? At the end of the day, I've found that if you're able to provide people value without expecting much in return and do that as many times as possible at the lowest possible cost, that is how you create the beginnings of a successful business. Since starting my company in April, I have no broken even given the significant costs of incorporation the Shopify plan, marketing and handing out free samples, but I believe in providing as much value as possible and hopefully someday that will correlate to success. And if it doesn't, I'd like to think the loss in funds was worth the ability to provide so many people with value, especially the hundreds of interactions I have with people who have Parkinson's or have been affected by Parkinson's on Instagram. After all, I am currently writing this blog hoping I can help out others in my position learn from my mistakes without asking for anything in return. Biggest Mistake and Pivot Having launched my company on a product I had never tried before and didn't know too much about was a mistake that I fought with for 6 months. I constantly told myself that it wasn't the product but rather the cause and my story that would help me become successful and generate sales. While this was the case, I found that it led to a lot of one time purchases, and very rarely did I get repeat customers. This was because customers were purchasing to support the cause, not because they enjoyed the product. Also, matcha is a very novel product that many people have never tried before, and the price point is way too high for people to take a risk on something they've never tried. In addition, matcha is an acquired taste and many people find it extremely bitter. Needless to say, in hindsight it wasn't very smart to start my business selling matcha and that I should have made the pivot to loose leaf teas much sooner than I did. However, just like in life, we often tend to cling to a mistake because we're too stubborn or scared to admit it, and are afraid of the change that needs to happen once we admit the mistake. This leads us to turn small mistakes into large ones as we spend more time digging ourselves deeper into the hole. I read an article that said that successful people are the ones who aren't afraid to admit a mistake early, and use it to pivot to something better. Mistakes and pivots are necessary to the path to success. I shouldn't have started my company selling a product I wasn't familiar with and didn't consume myself. As a result, I made the pivot to loose leaf teas. 5 flavours to be specific (oolong, peppermint, green, earl grey, orange pekoe). These flavours were decided upon through a contest in which we asked for suggestions in exchange for the teas to be named after them. If you go on the website (TeaParky.com), you will notice that every loose leaf tea is named after someone. This has also become a bit of a marketing effort as it not only helped me select flavours that my potential customers would be interested in, but also create a personal attachment for 5 individuals and my products. This decision to admit my mistake and pivot has been one of the most important decisions of my business so far, and I am very happy about it. It's hard enough creating a successful business as it is, let alone constantly wondering if the product you selected was the right one. I still currently sell Matcha on my website, but it is not as heavily promoted as before. I have since then started to evaluate all aspects of my life with the same approach and tried to admit mistakes and pivot before I dug myself into the ground even further. How I Found My Loose Leaf Tea Supplier And All My Supplies First thing I did was reach out to Lesley at 3-Teas.com (my current dropshipper for matcha) to ask her if she dropshipped loose leaf teas. Luckily for me, she had an array of teas that she could also dropship. However, given the low price of loose leaf teas that bigger companies such as David's Tea had, the dropshipping method didn't make sense from a financial perspective. Also, I was starting to find that things such as delivery of samples became very costly due to the fact that I was being charged the same fee everytime by my supplier. If I was able to control everything myself, I would be able to decrease my costs and increase my ability to market more and hand out free samples. After all, nothing sells the brand quite like a taste of the product. As a result, I decided that I was going to try to package and ship out the loose leaf tea myself. To do this, I would need a bulk supplier, my own packaging, labels, etc. I was able to purchase bags, labels, and a heat press off of Amazon for a very good price, and realized that if I was able to condense my packaging enough, I would not be charged the parcel rate for shipping. This would significantly decrease my costs and allow me to compete with the bigger tea companies who have e-commerce stores. I was able to find multiple bulk tea suppliers who would allow for their tea to be repackaged and rebranded and ultimately decided upon one that I was most happy with. Currently, I am weighing the loose leaf tea and packaging the bags at home. It obviously takes a lot more time and effort than dropshipping, but the cost savings and flexibility are more than worth it. I have kept my current dropshipper for matcha because she has been absolutely incredibly supportive throughout the process and I would love to keep that relationship going. Currently, David's tea charges around $8 for 50g of tea. However, their shipping costs are very high depending on where it is being shipped to. As a result, the total cost of the tea after shipping is included is actually the same as my tea, which is presented at a higher cost because my shipping costs are lower. I haven't quite figured out a way around this as I feel as though the David's Tea method is trying to trick the customer by putting the majority of the amount on at checkout (I've tried to put teas like Earl Grey in my cart for $5 dollars only to find my shipping was another $9 at checkout). Whereas, I would like to be honest with the customer upfront, although this may turn them off when they see the initial price. Future Aspirations I understand that Rome wasn't built in a day and I have long term aspirations for this business. Patience is a word that I try to preach in everything I do. I would like to try to expand into local tea/coffee shops and see what kind of traction I can get this upcoming year. This process has been very fun for me to pursue and I love the challenge of trying to start my own company, with only $1,000 of capital no less! If you are on the fence about starting a business, I can tell you even if you lose the small investment that you put in, the people you meet and the things you learn will make the process more than worth it and open up other doors for you that you didn't know existed. Just recently, I was brought up to make a cheque presentation and speech in the middle of a wrestling ring in a shopping mall! Never in my wildest dreams… Thanks for taking the time to read about my journey so far. Not even a year in and I am having a blast! If you have any questions or advice for me, please comment below and I would be honoured to respond. And if you'd like to check out the website, please visit TeaParky.com! [link] [comments]  |
| Best Warehouse and Fulfillment Service for a small business? Posted: 10 Dec 2017 02:52 PM PST Does anyone have any good recommendations for a pick and pack warehouse center in the US that ships internationally? I only sell around 50-100 units per month. I've looked at Printful's warehouse and fulfillment service but it seems pricey. I'm waiting for quotes from a few others and figured I'd ask here to see what you guys are using. Thanks [link] [comments]  |
| Where can I find a salesperson? Posted: 10 Dec 2017 10:05 AM PST Hey, I am not sure which subreddit to use. I am looking for a salesperson for my business. Where can I post this? Thanks! [link] [comments]  |
| How to: Start a Dog "Treat" Business? Posted: 10 Dec 2017 08:55 AM PST Like many others, I enjoy baking. I recently came up with something for a treat that would really help out with dog training. So I tried Googling where to start, but not a single one of those articles/blogs were helpful. Most of them were telling me that I need to come up with a name, a recipe, I need cookie cutters, etc etc. Obviously I'm already past that point. I did end up finding a couple that got into the legal parts. But it's confusing. Or maybe I'm just an idiot. Has anyone else started selling treats? Or even an online bakery? What all do I need to follow to sell them legally? Am I in over my head here? [link] [comments]  |
| Looking for a great chat add on for my web site and need recommendations Posted: 10 Dec 2017 06:39 AM PST I just got my site up and running and need a free ad on for chat. Does anyone have a great one they can recommend ? Thanks www.flamelessfascination.com [link] [comments]  |
| Looking for someone with a strong work ethic in Philly area to help with small business Posted: 10 Dec 2017 10:33 AM PST Username speaks for itself. Simply put, I need help running the company. Contact me if interested. [link] [comments]  |
| LLC ownership % vs say in the business. Posted: 10 Dec 2017 10:11 AM PST let's say 4 members split ownership, 35%, 25%, 20%, 20%. Can there be a way to have a 20% member have a higher say in business decisions and not be voted against? [link] [comments]  |
| Posted: 10 Dec 2017 09:59 AM PST Hey guys, I have a side business producing whole food and feeders to dogs,cats and exotic carnivorous animals. My partner and I took this year as an "acquisition phase" as we called it.This is the time we took to validate the idea and to build our foundation. We have been profitable from day one (THANK GOD FOR DUE DILIGENCE) and have used all profits to grow the business to the size we need it to be. We are now at a place where we have made between 3-12k this year(3 months) though it doesn't feel like it, 100% goes back to the company. We are wanting to get bank accounts for the business to help track our income, which should help us down the road. What bank do you guys suggest? online? I would prefer more benefits on our side..i.e. smaller minimum balances..etc Also we are planning to open it to the public this year. We have started with our branding and marketing but what would you all suggest for the structure of the business entity? Have you had experiences with s-corp or L.L.C. I would love to hear. We are a two man business, working out of an 7000 sf shop with full time jobs as well. We are located in Middle TN Thanks for your help!!! [link] [comments]  |
| The Shazam for furniture? Feedback on business idea pls Posted: 10 Dec 2017 07:56 AM PST Entrepreneurs – what do you think of the following business idea: You see a piece of furniture (in a café, in YouTube video, anywhere…). You wanna buy it! But you don't know where to get it from… You open the app "Find Your Design". You upload a picture of the fitment. Other users comment on your picture and provide information about the manufacturer, the retailer, the name or similar items. Now, you can buy it :) What do you think? Comments? Ideas? Thanks! [link] [comments]  |
| I’ve decided to start a freelancer website. Posted: 09 Dec 2017 10:44 PM PST Hi! I've decided to start a website for freelancers where eventually we'll promote freelancers everyday to try and help. I've decided to make a basic site on wix but I need to know if it's worth my time. I know the market is dominated by the big guys but what I need to know if anyone would try to use the site and what I need to improve. I'm just asking for some advice and where I can improve. Thanks [link] [comments]  |
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