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    Thursday, February 4, 2021

    Startups Test Business Idea with a landing page

    Startups Test Business Idea with a landing page


    Test Business Idea with a landing page

    Posted: 03 Feb 2021 09:39 AM PST

    Hi community,

    I am currently in the phase of developing and testing a business idea. I have listed down the most critical hypothesis regarding customer segment and value propositions, after several hours of research and interviews.

    Now I would like to run a quick experiment to validate/reject my assumptions on desirability using a simple landing page. I read something online already but I would love to get the opinions and experiences of people who actually went through the process. In particular:

    1. How did you make sure your landing page was designed to focus on what you wanted to test?
    2. Did you perform a/b testing? If so, what did you split?
    3. What KPIs did you tracked? What was your definition of success?
    4. What tools did you use to create and upload the landing page?
    5. How did you drive traffic?
    6. Any other best practice you want to share would be highly appreciated.

    Looking forward to hearing your stories :)

    submitted by /u/Phyruz
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    Is venture capital funding not always appropriate? Do VC's only invest in companies that have the goal of an exit in the near future? What would be the best path for our company?

    Posted: 03 Feb 2021 05:32 PM PST

    My team is finishing up our first prototype of a hardware product to showcase to investors. Our vision for the company is not just this single product, but continuing to invent and release new ones (not necessarily in the same target market of our first product). It's probably a bit early to even be thinking about anything beyond our first release, but I believe we can create a strong brand known for bringing innovative products to market that improve and simplify people's lives. To be honest, I'd rather have a sustainable company vs. being acquired and having a big payout. Our marketing strategy is centered on the plan of making a sustainable brand, long term.

    I know VC money isn't typically where most young companies get their first funding, but it's not like I have a rolodex of super wealthy individuals at my disposal. An acquaintance of mine was in a similar situation and they received VC funding very early on before any angel or private investor.

    I have some questions in additions to the ones in the title:

    -Are there any startup companies out there (that aren't big corporations) that are doing anything similar to our goal of continuing to release new products?

    -Do venture capitalists only seek equity in companies in hopes that the whole company is acquired?

    -Do venture capitalists consider other types of deals, like royalties on every unit sold?

    -In the ideal situation, our company itself wouldn't be acquired, but we're open to licensing/ selling our technology to larger companies. How do venture capitalists approach this?

    -Would telling VC's our long term goal of continuing to release products turn them away instantly?

    -What is the best path for our company? Should we be solely seeking private angels?

    A lot of questions here, so thank you for taking the time to read this, and even more thanks if you're able to offer any advice/ insights.

    submitted by /u/gardenersofthegalaxy
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    How do you scale up your startup? When I established my startup I was always wondering how can I scale it.

    Posted: 04 Feb 2021 03:32 AM PST

    In the early days of my startup journey after we established and got a few customers, I was always trying to find different ways to grow it.

    Scalability is probably one of the biggest problems startups have to face and that's why a lot of them shut down.

    In order to make your startup grow, you need to make sure you have the right resources by your side like people, systems, mindset, etc.

    However, you should keep in mind that not every startup it's meant to make it big. Of course, you would say sure but that's not mine, mine will make it. Don't be stupid.

    So, for this to happen you should be prepared, make sure you're on the right track, the business is in the right phase and the people have embraced that mindset.

    Here are my tips on how you can prepare:

    1. Before you started, you should make your fundamentals as strong as possible, this means that your product/service reaches market fit and you can make small but significant improvements based on the feedback and user data from your customers.

    2. Next, you should define the largest core customers- these are the ones that not only spent the most but also are the engine for your business, the largest part of your revenue comes from their spending.

    3. Discover marketing channels with the biggest ROI potential and start testing them with a small budget.

    4. Make sure you have the funds you need to scale. Don't run out of money when you're planning to scale your business.

    Something else you should pay attention to is automation. Automate everything you can from setting up cloud storage and organization, training processes of new hires, marketing automation, payroll for rapid processing, etc.

    This may take a long time in the beginning but it will pay off at the end, since you'll be able to access data faster, hire faster, market better, and pay easier.

    You're in a marathon, but it includes many sprints. Start winning the little races and you'll create momentum! —Grand Cordone

    When it comes to marketing, it's definitely something that you should spend extra time and effort on. Because the business can't scale if nobody knows about it.

    Define what marketing channels and tactics work for your business at which of them will provide scalability.

    Experts say that word-of-mouth and direct marketing don't provide scalability like content marketing.

    Content marketing has viral potential and that's the reason why most startups choose it as a grow-hack method. Another thing startups can do is outsourcing.

    Nowadays big companies tend to do this as well, but startups are leaner to it since they can't afford a lot of services to be "in-house" like corporates. Lawyers, graphic designers, developers, etc, don't have to be in-house.

    Keep an eye on social media. Every startup especially the ones that are new on the market, is watched and examined by the world.

    Maybe you don't have the power like a big corporation to influence the social media presence, but with the right content showing to the right audience, you can provide not only growing but also surviving to your business

    I've recently come across this sentence " If you really want your business to be scalable, it must run fine by itself."

    If your business runs fine by itself that means it's growing, be happy. That's all folks, roast me in the comments and give me a few insights on how you grew your startup.

    submitted by /u/chrismatters
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    As a single member LLC starting an internship program, how should I proceed?

    Posted: 03 Feb 2021 05:22 PM PST

    I run a single member startup in Texas with no employees (only contracted companies and services). I am looking to start an internship program in partnership with a university.

    What is the proper way to proceed with this?

    Also, what is some general advice to help the interns and the university get the most out of the program/partnership?

    submitted by /u/runningwaterss
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    If you could only apply principles from a specific book before you startup, which one would that be?

    Posted: 03 Feb 2021 03:19 AM PST

    I've read a ton of usually recommended startup books but without applying the insights from those wonderful reads, most of the information is now lost.

    Would love to have few recommendations before I begin a new journey with a new startup.

    I'd love to see some step by step general direction too if there exists one. Like the practical side of things such as how to develop a pitch, vission mission and brans guidelines of that sort.

    Thank you very much.

    submitted by /u/TheTechGuy22
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    Any tips on finding a good PR manager?

    Posted: 03 Feb 2021 02:48 PM PST

    We are looking to find a PR manager to help us get our message out on consumer press. Don't think we will need a full time person for this role; therefore, we are considering a freelancer or an agency. Any thoughts and wisdom to share? Much appreciate in advance!

    submitted by /u/monjibatmunkh
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    Do I risk telling my current CTO I plan to start a company?

    Posted: 03 Feb 2021 07:50 AM PST

    tl;dr: good relationship with now acquired company founder. Should I risk a heads up on my plans to start my own company in order to (1) gain more early experience, (2) build my network, and (3) ask for a more tax favorable equity exercise?

    I was an early employee at a robotics startup. I've had a good relationship with our CTO/one of the founders and he always said that no matter what I end up doing he would support me.

    • We were acquired 1.5 years ago for a hefty buyout, and it's allowed me to expedite my own startup plans. I've been there for 3.5 years with a 4 year equity payout schedule.

    • I've been nonstop building my company in my free time <researching market/ building decks/ networking/ roadmapping/ hiring contractors, etc> and am planning to kick off hard around the end of the fall/early '22.

    • During covid we haven't talked much lately, but he's said a few times in the past that he thinks I'll be a superstar, though a potentially irrational fear is that it's a positivity bias towards supporting women in STEM.

    So I am debating telling him my plans early. He's been a successful exec in the past as well so he could offer some invaluable experience if I had the chance to shadow him for a few months. He could also put me in touch with some angel investors/industry professionals, and building that rapport early could be massively valuable.

    Also, even though my equity vests soon, there would be a massive tax hit once I exercise it on termination. I don't know if execs have the potential to help with that, but some extension or tweaking could allow a massive savings on the order of a couple hundred thousand dollars.

    submitted by /u/cant_kall
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    How Do Startups track Competition?

    Posted: 03 Feb 2021 06:34 AM PST

    Hello all,

    I have a startup idea and I have been running around everywhere finding all the tips I can about the best way to start a new business or project. I have many, many questions no doubt, but the one I have been thinning a lot about today is the tracking of competition. Most of the resources I've listened to or read advise us to "know" or "research" our competition. I have taken notes on my competition in an effort to see what their doing, what I like, what appears to be working, and general features the competition offers that I might offer as well. But what I'm currently wondering is, do most people leave their "competition research" in a notebook, or do they formally make something of it? Is there some sort of "competition report"? Would it be prudent to make some sort of matrix using excel/alternative that tabulates the features your competitors offer in order to make some comparison chart? I don't want to get too far in the weeds but if there is a beneficial, formal document I should consider pursuing - I wanted to check with the helpful and experienced people here first!

    submitted by /u/Golden_Week
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    Finding eCommerce clients for a new Adtech platform

    Posted: 03 Feb 2021 09:57 AM PST

    Hi all, our startup seems to be struggling to break into adtech. While we have very strong traffic, we haven't figured out how to build a pipeline of eCommerce/clothing brands from scratch, and I mean literally from 0.

    We have tried: - LinkedIn cold outreaches - cold emails to a small database of brands - using Insta DMs - ads on Insta - cold outreach for Shopify ecommerces

    We aren't from the industry and while that's a strong reason for people to boo us off the stage, we really are looking to learn, network and build a list of contacts.

    If you were explaining to someone completely new to growth hacking and the retail industry, how would you suggest we get a simple phone call or series of phone calls with this target?

    When we pitch to investors, users and anyone in general they love what they hear. We haven't had the opportunity to get in front of brands/eCommerces and its come to the point of frustration. Youtube tutorials and everything haven't helped... What am I doing wrong - or more importantly, how can I do it right? Willing to put in all the hours of the day and night to make it work.

    Thank you!

    submitted by /u/harinda_kat
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    New startup or compete with Big Tech?

    Posted: 03 Feb 2021 05:43 AM PST

    Tl:dr should I start from scratch with a team or should I use the team to reattempt a startup where my biggest issue was manpower?

    For the past year and a bit I've built a SaaS that automates a lengthy compliance process for people in my old industry. I built an MVP web app and got to the point of launch with a major early customer before a Big Tech company signed a contract and announced they would include my service in their product (I supply the partner companies directly, big tech supplies an enterprise level contract to the main institution). Turns out after they launched they don't automate the process as we do, just the reminders to manually do it.

    The main reason I stopped working on this startup was a b2b solo is a lot of work. I've now formed a team for a separate venture that never came through that is looking to do a sprint. Do I look for a better, less crowded market to start afresh in or do I employ the team to work with what I already have?

    submitted by /u/WaltJuni0r
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    I HAVE NO IDEA WHAT TO DO

    Posted: 03 Feb 2021 06:45 AM PST

    Hello, I am a 17-year old Indian 11th grader, I want to be an entrepreneur, but I don't have a fucking idea what I am going to do, or what will my startup be about, and I want guidance about how to start what to start and when to start, I am ready to pay the price whatever it may be, but the problem is I DONT KNOW THE COST. I have chosen science stream and going to do B tech and learning programming right now . BUT I don't wanna live like other 7 billion I really wanna do something remarkable but I don't know what to do and how to do. Please help me

    submitted by /u/RealAnantshankhdhar
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    Payment processing options for marketplaces?

    Posted: 02 Feb 2021 08:07 AM PST

    tldr - what are some good payment processing options for marketplaces (based in Canada)?

    Hi all!

    I am part of a team developing a marketplace for farmers to sell locally online. We have been working in incognito mode with farmers in our community since May 2020 and have left payment processing out of the equation while we develop, test, and iterate our features. We are planning to launch publicly this spring and want to integrate payment processing to enable customers to buy from multiple farmers and pay once, and then to divvy up to the corresponding farmers for payout.

    The farmers we are working with are generally small-scale, the kind you might see at the farmers market, and margins are generally already low in the ag sector. Payment processing fees represent a big barrier to farmers to enter online markets and can eat up a large portion of their sales. So our challenge is to find the lowest possible cost.

    Are you aware of any options (that is not Stripe Connect)? Other ideas? We have talked about using cryptocurrency as a "local (in app) currency", but no one on our team (at the moment) is experienced in this realm.

    submitted by /u/rachelkuzmich
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