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    Wednesday, March 4, 2020

    Startups Tuesday Operational Roundtable - A Forum to Ask About Legal, Accounting, Project Management, or How to Get Started

    Startups Tuesday Operational Roundtable - A Forum to Ask About Legal, Accounting, Project Management, or How to Get Started


    Tuesday Operational Roundtable - A Forum to Ask About Legal, Accounting, Project Management, or How to Get Started

    Posted: 03 Mar 2020 05:05 AM PST

    Welcome to this week's Operational Roundtable Thread.

    Ask about anything related to legal, accounting, project management, or how to get started.

    Don't be shy. The purpose of this is to learn and share ideas and methodologies with one another.

    Any question is a good question!

    If you are answering questions, remember to be kind and supportive. Many are just starting out and have no idea what they are doing. That's okay! We all knew nothing before we knew something.

    You can also find more support using instant chat on the /r/startups discord.

    submitted by /u/AutoModerator
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    So you want to raise an angel / pre-seed round? Here's some advice

    Posted: 03 Mar 2020 05:53 AM PST

    I see lots of posts on this subreddit asking questions about angel / pre-seed financing, so I figured I'd post some advice here based on my own experiences.

    Who am I?

    I'm a startup founder and angel investor. I've started two companies in the tech space. My first company struggled to raise money, but my current company was able to get a sizeable pre-seed round done in <1 month (at good terms!) because I didn't repeat mistakes from my first go-around. I've also worked as an investor before shifting into tech, so I know how early stage investors approach these types of deals.

    So here we go...

    1. Don't do a god damn thing until you're 100% certain a raise makes sense for you

    Raising equity financing, especially before you have meaningful metrics that indicate success, can be a complete crapshoot of a process that wastes valuable time and completely demoralizes you. I would not recommend even attempting a raise unless you have significant belief in your mission and your ability to get in touch with and convince investors. Here are a few things to think about as you contemplate whether a raise makes sense:

    Do I "check the boxes" for venture backability? To be considered a potential "high-flyer" venture capital eligible business, you'll need to prove that you're attacking a large market (tens of billions or more), that your product is differentiated and a significant improvement over existing solutions, and that your team is uniquely positioned to scale extremely fast in that market. If your contemplated company is one that can't scale as quick as a software or internet company (ex: brick and mortar retail, construction), you'll definitely have a harder time raising money. If you're a solo founder / first-time founder, you'll have a harder time raising. If you're in a super crowded / hard-to-differentiate / low barrier-to-entry space (think consumer iPhone app), you'll have an extremely hard time raising. If you're raising money for a more old-school business model or one that isn't built to scale in tech fashion, you're much more likely to succeed in raising a small amount of money at a lower valuation from friends and family. If you can address core business issues that could hurt you BEFORE raising, do it!

    Do I have a means to reach investors? Cold emailing investors rarely ever works, and I wouldn't count on it working. If you don't have a network that can get you out to 10+ prospective angel investors, spend time building out that network before contemplating a raise. One or two potential meetings will almost never get it done. If you want 5 checks of $50k in your angel round and you are hyper confident (close 25% of investor meetings), you'll need to get in front of 20 people minimum to get things done. Momentum in a raise is EVERYTHING, so if you can't have a couple of easy early wins with contacts that may be easier to close, you'll have a hard time raising.

    Have I actually developed the business enough? Have you done all you can to develop the business without outside money? Is your product built and are you actively trying to reach customers? If your product requires outside money to build, have you at least scoped it out in detail and discussed the product in detail with prospective customers who want to buy it? If your business completely depends on raising outside money and you're unable to show any momentum during your raise process, it'll hurt your process of raising. Also, a lot of investors are wary of investing in a company that can't progress at all without outside money. Almost always a bad sign (although there are exceptions).

    2. Materials. Have them ready.

    Before reaching out to anyone, you should have a good, short deck prepared. If your business has customers, I'd recommend putting together a simple spreadsheet that details unit economics of the business to help investors better understand your business model. Here are some examples of good early stage fundraising decks.

    MAKE IT LOOK GOOD AND KEEP IT SHORT. Ugly decks will hurt you. Long decks won't get read. <15 pages and minimize text where possible. Focus on only key points - problem, solution, business model, traction, competition, team, funding needs

    Have a few smart people look at your deck before you take it to market. If a random person with no knowledge of your space isn't excited about your company after reading the deck, fix it. If a random person doesn't understand what your business does after reading your deck, redo it completely. Sector knowledge shouldn't be a requirement for understanding the deck.

    Decks get shared often, so make sure you're comfortable with whatever you send to people getting passed around. DocSend is helpful if you want to be in control of what people can see / version history.

    3. Set the terms so others don't have to

    This is where strategy starts to come in. Ultimately, your aim should be to pick terms that are reasonable but favorable and have all round participants comply, rather than have to negotiate separate terms with a bunch of investors and deal with a messy cap table. If you can get 1-2 anchor investors who you're close with to close quickly at your terms, you can then stand firm on specific terms as you continue raising the round. You'll want to be firm on both valuation and structure.

    Valuation: Angel round valuations are very subjective and heavily "vision-centric". Generally, multiple-time founders, SaaS products (software only, 90%+ gross margins terminally), and online marketplaces can come away with good valuations before having anything done in today's fundraising environment. D2C consumer products, anything brick-and-mortar, or anything that's a mobile app, will have a harder time commanding good terms and will likely need revenue and traction to get funded. Also, angels will typically want a sweetheart deal on valuation because they're giving you checks early-on and taking on the most equity risk. From what I've seen, a good angel round company can raise at a $1 - $3M pre-money valuation, $3 - $5M pre-money is great, and $5M+ is excellent. Here is a dataset indicated that median pre-seed rounds are at a $3-4M pre-money valuation, but note that this dataset includes small seed rounds / companies with more traction than an average angel round as well.

    Structure: I recommend using the YCombinator SAFE template. It's industry-norm now for angel rounds, and allows you to get paperwork done with no legal fees - simply download the template and change the discount rate / valuation cap. The product is also very founder-friendly. Some savvy investors might not be okay with signing SAFE docs, but if you get a couple of people to sign term sheets and wire money early, you can simply play the "well everyone else is on these terms" card. Also, make sure you know the difference between a valuation CAP and valuation.

    4. Determine your outreach strategy

    Your outreach strategy should help you create an element of scarcity around your funding round. You want people to get the feeling that they're talking to a hot company and that waiting could cause them to lose a deal. For these reasons, I'd recommend talking to investors who you have the highest expectations of close first, and then doing broad outreach after. Focus early meetings on friends or close members of your network, try to get them to commit verbally to a minimum amount and structure, and then add up what you're able to verbally close. Then, you can reach out to more investors who you're less close with and say "hey, XYZ and XYZ have already committed to invest $200k in a SAFE at $X valuation cap. I'm aiming to close the round in 2 weeks and am fine with this amount, but happy to chat if you're interested." For people that don't know you as well, this will go a long way in conveying legitimacy and scarcity. If you can't close your best prospects, perhaps reevaluate before going out to others.

    Also, make sure to be exhaustive. Closing a round with several investors will take tens of meetings and lots of rejection. Don't just go to people directly in your network, ask people you know and trust who they might be able to introduce you to. When you meet with those referrals, ask who they might be able to introduce you to. Some of my angel round participants were friends, but others were second and third-degree connections. If you only chat with 10 people on your round, it's almost impossible to expect even 2 checks.

    5. Close fast

    Money isn't closed until it is in your bank account. I've had angel round participants verbally commit and sign term sheets only to pull back in the last second. This is not just normal, it should be expected. When someone gives you a verbal commit, get them a term sheet immediately and aim to get money wired as soon as you can. Investors are fickle and just a few days of waiting can have them waffle on the decision to invest.

    6. Draw a line in the sand

    If things are going well, don't get addicted to fundraising and raise more than you need. More stakeholders means more dilution and investor-related overhead. If things aren't going well, don't keep begging for meetings and hoping you'll get a check. Reevaluate your situation and make some progress with the business before going back to market. If you're spending more time fundraising than running your business, you should probably rethink your fundraising strategy one way or another.

    You can expect a best-case fundraising process to be done in a month, and a more regular process to take 2-3 months. If you're raising for 4+ months, perhaps take some time to reassess. Be cognizant of the message this sends to the market too - nobody wants to buy the house that has been listed on real estate websites for 6 months.

    --

    Hope this helps people on the sub! If you have questions, comment here or PM me. Hoping to be more active on this subreddit and help where I can.

    submitted by /u/lightyearai
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    Is the Best Place to Incorporate My LLC Delaware or Wyoming?

    Posted: 04 Mar 2020 01:33 AM PST

    Is the Best Place to Incorporate My LLC Delaware or Wyoming?

    We often hear from new business owners frustrated that their LLC was set up in the "wrong state" – needlessly increasing costs, fees, taxes, paperwork, and headaches. Nevermind the trouble of having to re-domesticate an LLC to another state often requiring closing and opening new bank accounts, redrafting agreements and updating the IRS amongst other things.

    To avoid these pitfalls from the outset, we outline the important questions you should consider when deciding where to form your LLC in our latest blog post.

    https://origin-x.legal/incorporate-delaware-wyoming-llc/

    Feel free to drop your questions, we'd be more than happy to answer them.

    submitted by /u/High5ociety
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    We have 4 one-liners, all are different. Which one do you like the most?

    Posted: 04 Mar 2020 01:30 AM PST

    1. Politwire allows customers to monitor and analyze media coverage of politicians

    2. We develop a media analytics tool that helps campaign managers, journalists and businesses understand how much media coverage political events obtain

    3. Politwire is the first media monitoring tool about politics

    4. Politwire is a news analytics hub for businesses in politics

    Basically, we are aggregating news articles from thousands of sources, process it, and structure all the data in our database. So you can search for any politician/political party and get the media coverage per hour/day/week. Segregate it by language, source, associated organization, text tone, etc.

    submitted by /u/kotartemiy
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    What methods exist for B2B SaaS sales?

    Posted: 03 Mar 2020 05:13 PM PST

    I recently launched my SaaS product that is designed to be sold to small and medium businesses who have website and who want a better website monitoring experience. Feedback has been good from those I've managed to talk to however...

    So far I have been doing cold emails and LinkedIn connections, I've not been at it long and while it hasn't gained me anything yet I'm sure it will in time as I improve at it and send more out. Though as anyone who has done it before can say, it's very boring and mind numbing work. I currently am laid off work due to coronavirus hitting the business sales so I have a lot of time to work on the business while I job search. This has resulted in me spending the past 3 days (8am-10pm with 1.5 hours of breaks) doing cold email and LinkedIn messages/connections and I don't think I mentally should be doing this all day every day for who knows how long - I like challenging and business or technical work not cold sales. Hence I am looking for other ways B2B SaaS companies can get customers that are not cold email/LinkedIn while remaining free to do (laid off an all...)

    What are some good methods I can try to aquire customers? The one thing I plan on doing tomorrow is content marketing and growing that since I've had good success with that in my past businesses.

    submitted by /u/pageanengineer
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    Product feedback, improvement & validation

    Posted: 03 Mar 2020 08:39 PM PST

    Hi,

    We are looking for people who can give us feedback, improvement & validation on a product.

    We are on the early stages, we want prospects to be with us along the building process.

    Since at the end of the day this is their product.

    Where do you find them? And how do you approach them?

    Thanks!

    submitted by /u/hu-dis-isa
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    Behaviors that manifest success:

    Posted: 04 Mar 2020 12:24 AM PST

    Where I can publish my software?

    Posted: 03 Mar 2020 04:57 PM PST

    Hi, I developed this system in my free time, but never ask my self where to sell or publish. I think on publish on Goolge Cloud Marketplace but have some restrictive requirements.. you know something about Azure or Amazon? You have any suggestion that what can be my next step?

    The software are oriented to Retails or Business, where you can train or invite your users (or employees) with profile photos, and assign to groups. Put the HUD (display page) on some tablet or phone (for example near the main door or in the desk) and when this user are in front of the camera, the system will run some action depending of the group of this user (web request to open a door, send email, IFTTT, etc).

    Optionally the user can touch at the screen and run another predefined trigger (work like a ringbell).

    The software is already in production stage... but without users :-(

    Thanks!

    submitted by /u/geek314uy
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    How do you find an angel investor?

    Posted: 03 Mar 2020 02:24 PM PST

    I just started making a line of handbags, and I realized it's really expensive to produce inventory. I was curious where I could find funding and what other routes I could take to fund my new business? I was going to produce in China but because of the shipping costs and Corona virus I think I rather produce in the US or Mexico. Any advice would be greatly appreciated! :) Thanks

    submitted by /u/SpecialPurple
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    How do I prevent myself from A/B testing too many features?

    Posted: 03 Mar 2020 03:47 PM PST

    Hi everyone!

    I'm *so close* to soft-launching my web app. It's a question-and-answer platform where users get coins for answering a series of questions on a topic. My target audience is older women (55-75) and the type who like to play mobile games and talk a lot on social media. I've had really promising results with some tests so far, so I'm confident that I will at least have a lot of data to work with once I launch.

    The thing that I'm stuck on is how I prevent myself from trying to test too many features. For example, the topic of questions, the ad creative, the FB ad audience, virtual vs physical rewards for currency, points vs no points, and so forth. I'm feeling a bit overwhelmed. Perhaps I need to not rush this and take my time testing one thing at a time, starting with the most important?

    Would love to hear your thoughts or if you have any similar stories to share. I'm not looking for your feedback on the viability of my business / app - that is not the point of this discussion, thanks!

    submitted by /u/valentwinka
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    Changing App Front End - Post Rebranding

    Posted: 03 Mar 2020 02:55 PM PST

    We're working on building our app right now for a medical clinic. It has three basic functions - scheduling, consolidated health records, and an on demand chat to talk to a doctor.

    We plan on doing a complete rebranding of the company soon. How hard is it going to be to change the front end to fit with this new branding once it is done?

    submitted by /u/black_hoodie_rap
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    Sales Manager wants Percentage of Business. Is it necessary?

    Posted: 03 Mar 2020 08:15 AM PST

    TLDR: Terrible commission plan is putting a strain on my business. Contractor wants a ownership for pay cut. What do I do?

    Sales Manager brings in currently 80% of the companies income. Hired in as an independent contractor. Has worked with me for one year.

    Some background. He was hired in as one of 5 sales people. The others I let go or left. Currently I am the sole proprietor, and have two workers. A video editor and a sales manager.

    😣 The issue is he is gets 70% commission of jobs he brings in. After capping at 4,450 a month he drops to 20% commission.

    He is the one sales person currently and is taking in 70% of the company's income. He has never past his cap and consistently stayed above.

    He understands the situation, and wants to receive a pay cut for percentage of the business.

    What are great options to keep the sales person happy and motivated while reducing his pay?

    Is giving up a percentage the only route?

    TLDR: Terrible commission plan is putting a strain on my business. Contractor wants a ownership for pay cut. What do I do?

    submitted by /u/bearnano
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    I have problem with get data about market size - IT sector

    Posted: 03 Mar 2020 01:39 PM PST

    Hello guys, I am creating pitch deck for my product. I have problem with estimate market size because I can not find this data.

    So, I need info how many IT workers and IT companies is in Europe, the best for 2019. There is no place with info like this.

    Could you help me? I would appreciate a lot.

    submitted by /u/iamzamek
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    Leaving my first start up, need suggestions.

    Posted: 03 Mar 2020 09:42 AM PST

    Long story short, we are beyond just toughing it out, there's a house of cards collapse starting and I'm simply not looking to be a part of it. I want to leave the project asap to focus on my own work, however I am not sure how to discuss it with the other two partners (who are equally stressed) since I have known them personally for years, as well as the angel investor. They will have a harder time continuing without me but my mental health and family are affected too much by all this. I am, of course, going to forfeit any further pay and ownership share.

    Just need some words of encouragement from the experienced. Am I ok to simply move on, I feel guilty about letting the others hang but I just don't see this project working out and with each day it's destroying my soul.

    submitted by /u/poveren
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    How would you deal with co-founder breakup?

    Posted: 03 Mar 2020 07:03 AM PST

    I've been working on an early stage venture for the last couple of months and unfortunately, the team has fallen apart. One of them has decided to work on another startup idea, and the other one, who has been working on this part-time, is not willing to leave his job and step up to do what's best for the venture.

    How would you deal with such situation?

    submitted by /u/tnsjj
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    What has been your experience as a startup, working with a digital marketing agency - details in the comment.

    Posted: 03 Mar 2020 12:57 PM PST

    I am in process of getting ready to launch and the cost for a digital marketing agency that can really perform are pricey.

    What has been your experience in terms of customer acquisition and exposure in 3 months paying an agency vs 6 months to a year going it on your own?

    I basically want to know if it's worth it working with agency.

    I'm in ecological textiles B2C with a focus on mitigating environmental microplastics. So it's about getting product into hands.

    Thank you in advance.

    submitted by /u/ubichocolate72
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    Is reselling considered competition ?

    Posted: 03 Mar 2020 12:48 PM PST

    In my work contract it says I am not allowed to do competition.

    But if I resell these services under my rebranding, would it be considered competition ?

    The company have a reseller program (not at all advertised tho).

    Would my colleagues find this uncool also ?

    I am very passionate and it would give me opportunity to learn stuff in my field I wouldn't have opportunity otherwise.

    Thank you very much !

    submitted by /u/CarInTheLake
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    Better to go it alone or with co-founders?

    Posted: 03 Mar 2020 12:27 PM PST

    For starters I'm pretty young now at 18 and I know no one in my circle that has real business experience (including me). That in of itself makes it hard to motivated to launch a start-up but I'm motivated nevertheless. As they say two heads are better than one so why not get someone else to share the burden? I've picked out a couple friends in the back of my head that I think have the right mindset and they're all smart people by academic standards (which usually correlate to a good work ethic in my opinion).

    So I'm curious as to what you think about heading it alone or managing the start-up with other co-founders. My plan is for me to stick to advertising and general management of the start-up, one to stick to the logistics and one to stick to the financing/accounting. Only diffusion of responsibility we would have is brainstorming new brands. I know the road to success is meant to be a "lonely" one but it can be a little less daunting knowing there's also someone by your side fighting the same battle. Is anyone here working alone in a start-up or with co-founders? I'd love to hear your opinion and advice. Thanks in advance!

    submitted by /u/JenkoMcQuaid
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    IOS Vs Android Development: Which OS For My Native App?

    Posted: 03 Mar 2020 12:21 PM PST

    Original Article: https://www.fyresite.com/ios-vs-android-development-which-os-for-my-native-app/

    Embarking on a new app development journey can be scary. Even when you know the results will be worth the wait, your team still needs to commit to hundreds of hours. This journey will be huge for your company, so choosing the right starting platform for your native application is crucial. To help you make the best decision for your company, we'll give you some of our "agency insight" by comparing iOS vs Android development head-to-head.

    Many different factors should impact your decision, but the three biggest ones to consider are the capabilities of each platform, the development process, and the target audience of your final application. Let's explore each category.

    IOS Vs Android Development: Audience

    📷

    Let's cut to the chase: your target audience is the single most important factor to consider when choosing a platform.

    Every part of an app should start with the target audience, and the platform is no different. Building your app on the wrong platform is no different than building it for the wrong people. Consider the following factors before picking your OS:

    Market Share

    Android and iOS aren't an even 50/50 split. In 2019, Android maintained a firm grip on 87% of the global market, while iOS only had 13%. That's a pretty huge gap. However, the gap closes a bit depending upon your country. In the United States, iOS took the lead at 59% market share. However, in India, Android holds a whopping 92% market share.

    📷

    A map of iOS vs Android market share from DeviceAtlas.

    The better option depends on your audience. If your customers are primarily American, either OS works fine. However, Android may be a wiser bet for an international audience.

    Remember that the audience does not stop at a broad national level. Perhaps your app is about to launch in India–where Android has a huge lead–but your specific target audience almost exclusively uses iOS. In that case, demographics are much more important.

    Demographics

    Demographic data is the secret sauce that makes your app scrumptious. If your audience strongly prefers one OS, you should probably build on that OS.

    But who uses which OS? Let's break down the demographics, based on the statistics from asonalex and PR Newswire:

    IOS Demographics

    📷

    • 29% more likely to be over 35
    • 18% more likely to be women
    • 14% more likely to identify as extroverted
    • Prefer Minimalism, Abstract Expressionism, and Bauhaus
    • 37% more likely to have a graduate degree
    • Average salary of about $53k and 67% more likely to make more than $200k per year
    • Spend about $100/month on tech
    • 26% more likely to spend money

    Android Demographics

    📷

    • Skew toward people ages 18-34
    • 10% more likely to be male
    • 12% more likely to identify as introverted
    • Prefer Gothic Art, Street Art, and Surrealism
    • Average salary of about $37k and 24% more likely to make between $50k and $100k per year
    • Spend about $50/month on tech
    • 29% more likely to save money

    These trends are limited, but they tell a lot about the user. One of the most noticeable differences is that iOS users tend to spend more money–we'll talk about that trend in the next section.

    Another surprisingly-important trend is behavior. Apple users skew slightly toward the extroverted side of the spectrum. These statistics match up with the "loyal Apple cult" stereotype, and it may even suggest that apps are more likely to move by word of mouth (though more data would be needed to confirm that claim).

    Of course, these statistics only represent a few basic trends. They should never replace your own research. Research your target audience. Collect as much data as you can. Use your own demographics data to predict which OS your audience prefers.

    Post-Installation Behavior

    Android and iOS users don't just behave differently in their day-to-day lives. They also behave differently once they have installed the app.

    To learn more about the differences, Liftoff analyzed post-install engagement with five metrics: registration, reservation, purchases, in-app purchases, and subscriptions. Here are their results:

    📷

    Post-install engagement statistics from Liftoff

    Shockingly, iOS wins in every category except registration. Even that category is far too narrow to call. The takeaway is clear: iOS users are much more engaged in the app.

    However, Android doesn't fall too far behind. While iOS users are more likely to install, subscribe, and spend, Android users are more likely to open notifications. If your app thrives on notifications, Android could work beautifully.

    There are a few distinct reasons that Android's CTR is so high. The most obvious difference is that Android notifications are more visible. When users have an unread notification on Android, a sticky alert remains visible in the upper-left corner.

    📷

    Notifications are always visible on your Android device.

    Since the notifications are always visible, users are more likely to interact with them. At any time, they can pull down the shortcut menu and open a notification.

    However, iOS offers none of these features. Notifications are less customizable and less visible. That's another win for Android in the iOS vs Android Development battlefield.

    But does the behavior really matter if the users don't convert?

    Revenue Generation

    Android may have a larger market share, but how many of those customers convert to buyers on the app store? As it turns out, not that many.

    Even though Apple has a much smaller market share, the App Store generates 80% more gross revenue than Google Play, according to Apple Insider statistics. However, Google Play is growing. Despite having much lower revenue per customer, Google Play grows 19.6% each year.

    So what do these statistics mean for your revenue? Overall, it depends on your app.

    iOS users spend a lot more money than Android users. That's not just the app store; it's in-app purchases, too. If your business model relies on consumer purchases, iOS is a very strong choice–if not the best choice.

    However, Android still has more users. And in many cases, purchases aren't going to be your main source of revenue. What if you're building a free mobile app? Most of your revenue will come from advertisements. What if you're a big brand who wants to give already-paying customers some handy tools? In-app purchases aren't as important.

    📷

    The Ikea Place app is less about in-app purchases and more about giving customers useful tools.

    Revenue generation isn't something to guess on. You absolutely must do your research. Iron out your business model. Research your target audience. Revenue generation is critical, yet delicate. A simple misstep–such as choosing the wrong platform–could topple everything you've worked so hard to build.

    After analyzing your audience, consider the app itself. Certain features may work better on a specific OS.

    IOS Vs Android Development: Capabilities

    📷

    Each OS comes with different capabilities that could impact your final product. Consider how the OS differs for the end-user to build the best possible app on the best possible platform.

    Latest Versions

    Both iOS and Android have grown up into dashingly-handsome operating systems with a lot to offer. Here's what the latest versions have to offer:

    IOS 13 Key Features

    📷

    Image from Apple

    • Better photo app with improved zoom, powerful editing tools, and a new photos tab.
    • Improved portrait mode with adjustable lighting sensitivity and an updated Portrait Segmentation API
    • Dark Mode looks great, of course.
    • Sign in with Apple lets you, well, sign in with your Apple ID
    • CarPlay enables car radios to control iOS devices
    • ARKit 3 just came out with iOS 13
    • Updated privacy controls
    • Siri update
    • Performance Boost
    • 3d maps

    Android 10 Key Features

    📷

    Image from Android

    • Live Caption automatically captions videos and audio
    • Smart Reply auto-suggests messages and follow-up actions
    • Sound Amplifier boosts and fine-tines headphone audio
    • Better Gesture Navigation lets users get around with swipes instead of buttons
    • Focus Mode temporarily disables distracting apps
    • Dark Theme is always a nice touch
    • More privacy controls
    • Better location controls
    • Immediate security updates
    • Family controls

    Depending on your application, specific features may make or break the operating system. Apps that rely heavily on the camera, for instance, may want to consider how Apple's Portrait Segmentation API or Android's CameraX library impacts the final product.

    Customizability

    One of the most noticeable differences between iOS and Android is customizability. Apple keeps things simple: you use what you get. Users can customize wallpaper, but that's about it. Even the default browser is locked into Safari: third-party browsers are forced to use the Safari rendering engine, which makes them slower.

    Android, on the other hand, lets users customize just about anything. Users can change their SMS Client, edit their lock screen, or even add a custom ROM. As a result, Android gives you a lot more room to build a customizable experience for your user.

    📷

    A screenshot of the Retro Game Gear Emulator in action (from Google Play)

    However, customizability doesn't end with the user. Android development is much more flexible. Since the publishing standards are much looser, Android apps can do things that iOS apps cannot. As a result, some apps, such as game emulators and torrent downloaders, are not possible on iOS–or at least require a lot of extra work to build correctly.

    Security

    Apple devices have developed a reputation for security. While iOS is hardly virus-proof, it remains remarkably secure.

    The big difference is that iOS is much more closed off than Android. While Android is entirely open-source, Apple's source code is hidden. Since iOS is a closed system, security threats are pretty rare. Plus, Apple blocks all third-party apps, so malware is harder to install.

    Android, on the other hand, lags behind in security. Even though Google releases security updates every month, device manufacturers tend to push updates a bit late. As a result, many Android devices run a slightly-outdated version of the OS. In the event of a major security update, this lag can be a big security issue.

    To make matters worse, hackers tend to target Android devices. Since Android has a much larger global market share, attacks scale better.

    Despite the clear iOS advantage, both operating systems are pretty secure.

    IOS Vs Android Development: The Process

    📷

    App development isn't just about the OS; it's about how you use it. Depending upon which OS you build for first, your development process could look radically different. Consider how your decision will impact the final result.

    Languages

    Programming languages don't always impact the final app, but they do impact what your developer can do for you. Unless you want to hire separate developers for iOS and Android, make sure your development team is well-versed in the relevant programming languages.

    To develop for iOS, you need to know a fair bit of Objective-C or Swift. Android, on the other hand, requires Java and Kotlin.

    📷

    Swift is elegant, fast, and easy to read. Most developers prefer Swift to Objective-C because it is more concise and a lot less clunky. However, Swift uses the Cocoa Touch API for UI elements, so developers who aren't familiar with Cocoa Touch may prefer Objective-C.

    📷

    On the Android side of the table, you have a similar dynamic. Kotlin is newer, faster, and more concise than Java. However, Java is still a powerful tried-and-true language with a lot of life left in it. Plus, lots of developers are very familiar with it. As a result, Java is still extremely popular in Android development.

    Language usually boils down to a matter of developer preference, but it's worth noting. Since both Swift and Java are object-oriented languages, transitioning between them isn't too difficult. As a result, it may be wise to find developers who are well-versed in both iOS and Android.

    Development Complexity And Timeline

    iOS development is pretty straightforward because you only have to build for a few devices. Android developers, on the other hand, have to worry about device fragmentation.

    Device fragmentation is a big problem for Android development. Since so many different devices run Android, not all of them are capable of running the latest versions. Android 10, for instance, is only available outside of beta on the Google Pixel. Some manufacturers, such as the Chinese manufacturer Oppo, didn't even get 2018's Android 9 until January 2020. In fact, 11.5% of Android devices are still running Android 5.1.

    📷

    Android's distribution as shown on the Android Distribution Dashboard. As of the publishing of this article, Google has yet to update the graph to include Android 10.

    As a result, developing an app for Android can be difficult. Even if they build an app compatible with Android 7, a whopping 42.1% of users get left out.

    However, iOS development has its own hurdles because apps need much more vigorous maintenance. If your app isn't upgraded to the latest version within nine or so months of its release, Apple will remove it from the app store. Plus, iPhones become obsolete much more quickly. That means iOS apps have a shorter shelf life.

    Nevertheless, these issues don't outweigh Android's device fragmentation. All things considered, Android still takes longer to develop.

    Release

    While Xcode is free, releasing your app on iOS isn't. Developers must pay a $99 annual developer fee for access to the SDK and app store. That number seems high, but it makes sense. Since iOS is a closed platform, Apple employees need to vet every app for errors, security risks, design mistakes, and rule violations before release. That process usually takes anywhere from a day to a week.

    📷

    Android, on the other hand, is an open platform. That means the Android source code and SDK are available for free, so developers can distribute their apps outside of the official Google Play store. As a result, publishing to the Google Play store is much easier. After paying a one-time registration fee of $25, your app will be down to download in just a few hours.

    Despite the differing review stages, both the Google Play store and the Apple App Store offer developers a staggered release. In Google Play, you set a percentage of users who get an update. However, the App Store's phase release is driven by time. The percentage of users that receive an update depends upon the day.

    Both the development process and the capabilities of the platform are extremely important for making your decision, but they aren't the only factor to consider. Remember: your app is a product, so don't build an Android app for iOS users. Consider your target audience.

    IOS Vs Android Development: The Verdict

    Ultimately, the better OS depends on your application. No written guide can beat a professional consultation, so reach out online to chat about your application. We'd love to hear what you have in mind.

    Nevertheless, certain apps do work better for certain platforms. While there are always plenty of exceptions, here are some brief, broad suggestions:

    Start With IOS If…

    📷

    • Your target audience has a strong preference for iOS devices or fits firmly in the iOS demographic.
    • Your app will generate revenue through in-app purchases.
    • The app will be used by a local or American audience.
    • The project needs to be completed as soon as possible.
    • Security is a major concern.

    Start With Android If…

    📷

    • Your target audience has a strong preference for Android devices or fits firmly in the Android demographic.
    • Your app will generate revenue through advertisements or will not generate revenue directly.
    • The app will be used by a global audience.
    • Notifications are critical to your app strategy.
    • Certain features are easier to develop on Android because of the increased flexibility.

    However, native apps aren't always the best solution–especially if all this talk of "iOS vs Android Development" seems confusing. If your app doesn't need to be super close to the hardware, a cross-platform solution may be the right move. Cross-platform apps are built in a cross-platform framework that "translates" the code into native iOS and Android. Of course, cross-platform solutions can't always replace truly native ones, but they remain a valuable tool to consider.

    submitted by /u/stev0205
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    Can I have more than one business (and www sites) under one LLC?

    Posted: 03 Mar 2020 11:50 AM PST

    Hello,

    I opened an LLC, say ABCuniversal and gave online coding lectures as a contractor to a larger online education platform. I also purchased a website domain for this name, and my site is active for one year or so.

    Now I want to expand and perhaps create my own video classes or write my own blog but the name I have, something similar to ABCuniversal, is too generic and I worry people do not get the purpose from the name.

    If I get a brand new website domain for say a blog, let us call is pythonteacher . com - (just an example, I am sure it is taken) do I need a new LLC for it?

    Bottom line: can I operate multiple businesses under one LLC? If so, how can I do it affordably without a 5K fee to a lawyer (my business is very small, I am the solo employee, so I am on a budget)

    Thanks alot!

    submitted by /u/GreenerCar
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    Is there a website for this?

    Posted: 03 Mar 2020 11:00 AM PST

    I'm a doing some market research and am wondering if there is a website that provides a list of resources per market. For example if a start up was looking into food and beverage is there a place e to find market resource.

    Or

    If you didnt know which market you were exactly fly targeting is there a website that can help you pin point the market you are targeting?

    submitted by /u/northern_crypto
    [link] [comments]

    Please explain me about the very initial funding in a startup.

    Posted: 03 Mar 2020 10:48 AM PST

    So, I am a college student and want to start my own company. But currently I am broke as I am dependent on my mom for my expenses. According to me the best option is to get a job first and then think about starting the company. As nobody would like to work for free or will they? I am very confused about bootstrapping and is there any way that there might be an alternative to the initial funding for students who don't have much to keep for a loan? I am from India, please suggest something thats applicable here.

    submitted by /u/YashUppal
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    Early-stage pitch decks of 20 of today’s most innovative companies (Intercom, Airbnb, Buffer,...)

    Posted: 03 Mar 2020 10:28 AM PST

    Hey guys,

    Just thought I'd share this, it's at least interesting and quite fun, and can even be useful for some:

    Get inspired by the early-stage pitch decks of 20 of today's most innovative companies (includes pitch decks of Intercom, Airbnb, Buffer):

    https://www.canva.com/learn/pitch-decks/?

    submitted by /u/LouisKnows
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