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    Monday, February 3, 2020

    NooB Monday! - (February 03, 2020) Entrepreneur

    NooB Monday! - (February 03, 2020) Entrepreneur


    NooB Monday! - (February 03, 2020)

    Posted: 03 Feb 2020 05:13 AM PST

    If you don't have enough comment karma here's where we can help.

    Everyone starts somewhere and to post in /r/Entrepreneur this is the best place. Subscribers please understand these are new posters and not familiar with our sub. Newcomers welcome! Be sure to vote on things that help you. Search the sub a bit before you post. The answers may already be here.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    I made a silly zombie inspired game called 'Escape the Guru'. You need to navigate each level (learn online business) without being sucked dry by a 'guru' or pyramid scheme. They liked it over at antiMLM so thought you might too.

    Posted: 03 Feb 2020 04:43 AM PST

    I am learning game development and needed a project to practice some of the stuff I'm learning. And after getting pretty frustrated with how my newsfeed is just full of scam gurus I made this game "Escape the Guru".

    The zombies are 'gurus' or MLMs and if they catch you they suck away your money (health).

    Basically an elaborate shitpost. It might make you laugh and is free: Escape The Guru.

    submitted by /u/arbingsam
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    How does one begin to manufacture a simple product?

    Posted: 03 Feb 2020 12:55 PM PST

    • I run a YouTube channel teaching product photography to 67,000 subscribers
    • Every day I get a comment asking me about a custom table I welded that is perfect for table-top photography. It is similar (but more minimal) to a baby wall plate (https://images-na.ssl-images-amazon.com/images/I/61qvAgtMUEL._AC_SL1000_.jpg)
    • Our channel has recommended over $10k in Amazon Affiliate gear, and I'm confident if we could provide our viewers with something similiar to a baby-wall-plate but not too heavy, it would be a convenient sale and natural in our process of daily responding to the question.

    Any insight, advice or help would be appreciated. Thanks for taking the time to read this!

    submitted by /u/workphlo
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    Any Google sheet of Excel spreadsheets for marketing ratios and equations?

    Posted: 03 Feb 2020 12:49 PM PST

    Would anyone have a Google sheet or something similar containing marketing ratios and equations they would be willing to share?

    submitted by /u/MadFalcore
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    ��Startup Ideas for Entrepreneurs

    Posted: 02 Feb 2020 06:01 PM PST

    Hi all, here is another newsletter I will be sending to my email list, have a read and tell me what you think.

    #002 / February 3, 2020

    The Founding Entrepreneur

    💡Startup Ideas for Entrepreneurs

    We are all in search of the next best thing, an idea, that is ours and unique enough to create interest that no one else has thought of. But if that was the case, we would see much more disruptive businesses rather than a few unique ones. Think of Tesla, or Elon himself, Netflix or Airbnb. These are examples of companies that have disrupted the market that was before them. That is not to say we don't have any unique ideas or the brainpower to really think of something that could be successful. Rome wasn't built in a day.

    In this article, I want to provide some ways to help you generate business idea(s) or at least get the creative juices flowing sort of speak. Not every idea will be a home run, but thinking about ideas could lead to ones that are interesting and worth solving.

    • Solving your own problems

    Are there tasks you are continuously doing that could be automated to save you time and relieve you of frustration?

    If so, can you find a better way to complete the task by improving the process, expense, and increase the joy of doing that task repeatedly.

    • Visit forums and places where people congregate

    This strategy's main purpose is to visit forums like Reddit, Twitter, Hacker News, Google Trends and alike. Just reading the comment section can lead to familiar themes or things people complain about. Aside from that, you can also use these sites to confirm potential business ideas. Of course, it all depends on what your idea is and where to find the demographic but you get the idea.

    • Build on your strengths

    What are some things you currently do well? Are you technical, or have a passion about a certain subject that would be easy to create content around. Can you leverage your network to help or provide feedback?

    Perhaps make a list of things you like to do or feel passionate about to get started. Again the idea here is not necessary to begin working on every single idea, the whole point is to jot down as many ideas as possible. Then you can iterate through the list and discard ones that may not make sense will pursuing the ones that tend to stick around.

    • Train yourself to write down ideas daily

    In order to really get traction for ideas, we need to train our brain to look for them on a daily business. This may seem hard or not in front of mind for most but stick with it and you'll train your brain to look for them. Make it a habit to write down 5 ideas a day as a starting point. Throughout the day think of business and how things could be better when completing ordinary tasks. Use the 'why' method by asking why five times. This can help break down the ideas into smaller manageable sizes, not to mention can help with why your product is so great.

    • Go Offline and Outside

    Sometimes we are so consumed with technology that surrounds us it's hard to detach ourselves from it. Especially if you work in an office environment and alike. By going offline it could serve as a reboot for your brain giving you the time to process things without the next social media notification. I personally like to go for walks, hikes, and spend time in the gym. Doing these activities I just relax and think of whatever comes to mind without trying to think of an idea.

    • Market research

    If ideas for whatever reason do not come to you with all the suggestions mentioned in this article you can also try identifying market trends. Using tools like Google Trends or Ubersuggest can help with ideation and even market interest. Simply enter some keywords into the two search fields and see which have good trending momentum. Good things here are, even if the results are not great these tools often give you similar trending keywords to both search and spark more creativity hopefully landing to a solid idea.

    • Idea Generation Newsletter or Websites

    As of late, I have come across various newsletters websites, that have a multitude of ideas that can be sent to your email via once subscribe. Now, even if you don't follow the ideas closely they can spark some brainstorming sessions or at the very least give you a step forward if you are drawing blanks.

    Such services are https://www.fiveideasaday.com/join and https://www.entrepreneur.com/article/292277 again I am not saying these have to be followed exactly as written but more so just to spark some inspiration.

    This week's newsletter is meant to give you some practical actionable tips to hone in on ideas. The hope is you will start to have a few business ideas every day that you can research more in-depth once you have a sild number of ideas in your notepad.

    As always if you have any feedback or are interested in a topic you would like covered please do let me know at https://thefoundingentrepreneur.crd.co/

    submitted by /u/Ptrulli
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    Are you making any of these 7 mistakes with your Facebook ads copy?

    Posted: 03 Feb 2020 05:51 AM PST

    I audit a lot of Facebook ads accounts, which means I get to see what works and what doesn't across loads of different industries, countries and ad types.

    By far, the most common area for 'big potential improvements' is the copywriting.

    - - -

    I took on a Gym as a client back in summer of 2018 who had never managed to make Facebook ads work, despite having all the 'assets' in place (nice website, big social following, loads of photos & videos, a good facility, great reviews, admin team to handle leads efficiently…).

    We had a short timeline to get ads out, so all I did was re-use their existing visuals, package up one of their popular classes in a new way, and write new copy.

    That campaign brought in around 120 leads in 3 weeks for under £4 a lead, and then we had to shut it down because the classes were full.

    Here's the most common mistakes that I've seen in the accounts I've audited this last few months, and then the fairly simple way that I approach writing a new advert.

    *Note, I'm not a pro copywriter, I have hired a few strong copy guys in my time, whose ads generally do outperform mine, but what I've learnt to do is like the 80/20.

    80% of the results for 20% of the time/ money invested.

    Most common mistakes:

    1. Talking about yourself, not the reader -

    This is what the gym above were doing, and it's something that most local businesses do too much

    "We've been operating for 30 years" "We care about our clients" "We are passionate and experience" - your reader just does not care about all that, what they want to know is what's in it for THEM.

    2. Not testing variations -

    Often business owners will latch onto one phrase/headline that seems to work, and just use that for every ad. That's understandable, because they don't have the time to give FB ads the amount of attention required to do proper testing, but it is a waste - An commerce client was spending £300 a day on ads, and they were the primary driver of his sales, but he was relying on just one phrase, and as soon as we tested some other headlines, we found variations that outperformed his.

    3. Dry copy -

    This is VERY common in B2B - for example, a business I audited who helped graphic designers build website without having to deal with web developers, they wanted to look professional, or like a bigger business, and so they got all corporate, but the person reading your ad IS A PERSON, and their boring ads weren't persuading them to do anything.

    4. Not qualifying the reader -

    When people are scrolling their news feed, 90% of the time, it's the visual that gets attention, then the reader is going to scan the ad to see if it's worth another single second of their day.

    What they're looking for is relevance -so make it easy for them.

    A good friend of mine runs a course on investing in property, and this was something he was missing out on.

    Just starting his ads with a phrase like "For people who've wondered how to actually make money from property" helped people self-qualify, and increased clicks immediately.

    5. No Call To Action -

    If you want people to sign up with you, then you've got to take people by the hand and walk them through each step of the way.

    This was the case for a meditation coach I audited, her ads were interesting and engaging, but because she wasn't telling people exactly what to do next i.e. "Click the button to download now" or "Hit Learn More and fill in the quick form, one of our team will then call you to arrange an intro session" she was missing out on a lot of clicks.

    6. Features over Benefits -

    This is such a big one, and a current SEO agency client were guilty of it. They would talk about the technical aspects of SEO and what was included in the services, rather than what that would actually mean for the client (more traffic, more leads, more clients, more money)

    7. Not telling stories -

    Us human-folk like a story. It's fundamental to our society as a race that was pass on information through stories.

    Yet many businesses are hesitant to use them.

    I audited a driving instructor instructor (he taught people how to become an instructor), and he had the potential for great stories "Bob was bored of office life and hated the rigid hours of his corporate job, but after he qualified with me, he's now in charge of his working hours and doesn't answer to anyone but his wife", but had never used them before.

    -----

    Go have a look at your ads, see if you're making any of those mistakes, I'm putting a post together this week on the steps & checklists I use nowadays when I'm writing copy for myself or clients - should be done before Friday.

    submitted by /u/Jpwf
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    How do you attract people to do beta testing for a new SaaS product?

    Posted: 03 Feb 2020 07:46 AM PST

    Aside from friends and family of course.

    A little bit of background: I'm doing marketing for a project management tool that is going to be much cheaper than the competition and still offer robust functionality.

    What are your tips for getting as many people as possible to do beta testing?

    submitted by /u/jenoog
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    How we helped a CBD startup automate 47% of its customer service inquiries

    Posted: 03 Feb 2020 01:56 PM PST

    The company: A small ecommerce business focused on CBD products.

    The industry: The CBD world is rapidly growing as cannabis/hemp products reach a mainstream audience. Due to a history of misinformation and confusion with THC & CBD products, there is a huge amount of customer education required in this area. This can be a roadblock for small companies that don't have the resources to run a large support team to answer questions 24/7.

    The problem: The CBD startup found that they had been spending too much on driving traffic to their site without getting the results they were expecting. If customers don't feel confident in what they are buying and who they are buying from, they are unlikely to stick around and read long pages of FAQs or product descriptions.

    The solution: A 24/7 product and service expert who can answer questions, provide recommendations and offer support. Sounds expensive and time consuming, right? Not really, actually. We were able to build an AI chatbot that learns from old chatlogs, FAQs, and support emails to become a product expert. Using a technique called Natural Language Processing, the bot is able to understand the intent of the message or questions.

    For example, it can pick simple things up like "What is hemp?" or "what does Sativa mean" and associates it with the Intent: Understand Cannabis Terminology.

    It can also take on more complex things depending on how you format and train your model. For example, "Can you show me some tinctures that can help fight my anxiety?". This is a cool example because of how it can be broken down.

    The model parses the question and first identifies the overall intent of the question based on other user examples -- in this case associating it with Intent: Get Product Recommendation.

    Then it parses for specific words (called entities) to associate to predefined categories. In this example, it is associating "tinctures" with the Entity: Consumption Method (versus edibles, vape, topical), and "anxiety" with the Entity: Ailment (versus things like sleep, pain, etc.). By doing this, we are able to tie this back to the company's product feed and categorize their SKUs for the bot to be able to provide relevant product recommendations.

    Here is a graph showing the most common questions the chatbot got about CBD

    The result: For this CBD startup we were able to automate 47% of their customer service inquiries. The instant response and 24/7 support has also increased conversions by 35%. The amazing thing about this is that it hasn't resulted in an increased workload for their employees. As customers ask more and more questions, the bot gets smarter and smarter. We expect to be able to answer upwards of 80% of questions in certain applications. This also allows the bot to become an expert on any subject, not just CBD. We currently have a few projects in progress with apartment buildings, storage units, and travel agencies. If the bot doesn't know the answer to a question it pings a real human and they connect in real time. During off hours it takes down the user's info so sales or service can get in touch.

    Feel free to leave any questions you have about our chatbot or natural language processing in general!

    submitted by /u/CuriosoMundial
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    What happens legally if a contractor of mine were to steal a client's code?

    Posted: 03 Feb 2020 01:56 PM PST

    This is probably unlikely but something I'm not sure how to handle. To get work for my clients done I have contractors but for those contractors to get their work done we have to give them copies of the codebase, what would happen if they made a spinoff website with the code we gave them? Are we responsible? If so, how do we minimize this when they need to full source code to get a working version locally?

    submitted by /u/durantt0
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    Anyone with experience starting a “smash” or anger room?

    Posted: 03 Feb 2020 01:34 PM PST

    Someone reached out to me for franchise... good idea?

    Posted: 03 Feb 2020 01:17 PM PST

    I run a local service business and dominate the local area especially on the serps level.

    Anyway, someone reached out to me about franchising my business.

    I know nothing about franchising but what are the pros and cons?

    I don't have a brick and mortar store, everything is online based.

    But I want to you the idea around. How would I go about on figuring out the fees? Are you suppose to get a royalties each month or year, or some sort of percent of their income?

    submitted by /u/IDidReadTheSideBar
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    How many of you would pay for this service?

    Posted: 03 Feb 2020 12:54 PM PST

    Hey everyone. I'm miffed right now because my delivery from intelcom express has been stolen off my porch, again.

    The last few deliveries I've had from things I've purchased online have been met with theft, or with a delivery driver making sure NOT to knock on my door hard enough to make me aware of their presence - I've taken days off work before waiting for sensitive deliveries, only to NEVER hear a knock on the door and a sticky "delivery attempt made - come pick this up tomorrow" note left, forcing me to drive to the post office to pick it up the next day.

    Would you pay for a service where, when buying something online, you would put in a warehouse address where your package would be sent, and once it's received, you'd receive a text / phone call, and you could tell them where and when to deliver your package? They could meet you at your work, or at 9pm after you've come home for example.

    I'm a hairs width away from losing it as every single delivery I get seems to get lost somehow.

    submitted by /u/IdonthaveCooties
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    I have an online service I would like smaller bloggers to test out and give testimonials for. Where do I find some?

    Posted: 03 Feb 2020 08:58 AM PST

    Looking for some testimonials for a service I'm offering related to Amazon. Anybody that buys from Amazon can try it out, and I'm just looking to get started with building a reputation. What resources do I have to find some small influencers to try it out?

    submitted by /u/wtfcowisown
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    Building A Backyard Ice Rink

    Posted: 03 Feb 2020 12:42 PM PST

    We have A New Video HOW TO BUILD YOUR OWN Ice Rink!

    YouTube - Clash Auzzy

    submitted by /u/AuzBusinessTips
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    Trademark advice for a startup with viral potential

    Posted: 03 Feb 2020 12:39 PM PST

    My small team is building an online service that has the potential to draw a lot of immediate attention when we launch, for better or for worse. Like it might piss a lot of people off... and maybe I need to stop wearing a tin-foil hat, but its possible that a disapproving person or group might want to prop up a phony website to divert potential users in a sabotage effort. Gotta love conflict! (I swear we're not satanists, or worse: a multilevel marketing company. Just trying to shake things up a bit.)

    We're trying to decide if it is worth hiring bodyguards trademarking our company name before launching, or if we should just focus on building the business for now. Our fear is that someone may try to imitate/sabotage us before we have adequate trademark protection, and/or the resources to defend it.

    We're just a rag-tag group of know-nothings: This is our first business, we're doing this in our spare time, and we're running on personal funds -- so of course we'd love to save our money, but we're willing to take the right measures where its really necessary. We're also aware that there is already common law trademark protection, so we don't know how seriously we need to take federal trademarking before launching.

    Any and all advice is welcome! I hope we don't piss you off one day!

    submitted by /u/I_HaveA_Theory
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    Advice for starting a clothing line?

    Posted: 03 Feb 2020 12:30 PM PST

    I know it probably seems like a saturated market and I'm not a designer either. BUT, I am a tall female with long legs who has one hell of a time finding pants and sleeves of the correct length. I know I am not the only one out there! You easily find petites and now plus size in about every brand around. But "tall" sizing is MUCH more difficult to come by.

    I've always found women sizing in general really funny. Men's sizing makes sense; pants are waist and inseam measurements. Shirts are neck and sleeve length. Women's sizing; 0,1,2,4,6,8,10. They are different in every brand and rarely tell you an inseam and I have yet to see a sleeve length disclosed.

    I would like to start a line or find a way to make some of my ideas profitable by "selling" them to other clothing companies. Specifically looking into Athleisure as I think it is a hot market and, in my experience, one of the hardest places to find "tall" sizing.

    Is this stupid? Any advice? Ideas? I figured an open forum was a good place to start.

    submitted by /u/mommagotapegleg
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    Is anybody planning on going to the MAGIC Convention in Vegas considering the travel ban from China?

    Posted: 03 Feb 2020 12:20 PM PST

    I was planning on attending, but it just occurred to me that there's a travel ban from China. My goal was to find a Chinese manufacturer so now I'm concerned. I called the MAGIC and they don't have any ideas what's happening with the Chinese manufacturers.

    submitted by /u/Tiger-FBA
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    Need a bit of help; Created an amazing product, posted some images on social media, all the feedback has been extremely positive... but ZERO sales. How do I change this?

    Posted: 03 Feb 2020 11:45 AM PST

    I spent a few months creating a prototype, now have a working model, and posted some pics on social media...

    Every single comment or response has been positive. People seem to love the look, design, and functionality of my product, but there are ZERO sales.

    The product is very niche and a little on the pricy end (From $1700 - $2600 depending on the package and customization), so, understandably it wouldn't be flying off the shelves, but I'm struggling to figure out how I can convert the apparent love and appreciation of the product into sales.

    Im still in the early stages of the business; still setting up the site and marketing campaigns, but the interest is apparently there, and even without the above, and based solely on the responses I've recieved from my target demographic, I would have hoped to move a unit or two by now.

    What am I missing?

    submitted by /u/Tossitthrowit1011
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    Considering getting into Turo with a friend

    Posted: 03 Feb 2020 11:40 AM PST

    Hi all, I'm considering getting into Turo with a friend. We were going to split the costs and profits down the middle. What's the best way to do something like this? How would we handle taxes and such? Thank you for any information you can provide.

    submitted by /u/TRoSisBad
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    Spreadsheet

    Posted: 03 Feb 2020 11:39 AM PST

    Can anyone share a format of a spreadsheet for a business plan. The one that has forecasts?

    submitted by /u/buds510
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    How to research the market for free?

    Posted: 03 Feb 2020 11:29 AM PST

    Hi,i have a business idea where there isn't much competition in my small country.But the problem is that i don't know if my service is needed. The service would be more targeted towards institutions/companies than towards "regular" people,but everyone can use it. What can i do to see if there is a demand for my services/products?

    Thank you

    submitted by /u/PurpleDemand
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    Is it better to propose a new venture to my company, or to investors to go out on my own?

    Posted: 03 Feb 2020 11:22 AM PST

    I have an idea that I'm chomping at the bit to get off the ground. The infrastructure is in place with my company to hit the ground running. I know my boss is a dead end so I would need to get it to the eyes of the people he answers to.

    Today, corporate sent out an email for a new system to propose ideas to the corporate. Finally, my chance to get my idea up the ladder.

    If done correctly, I expect this to make a lot of money down the road (7 years on the optimistic path) in a steady state.

    But I'm wondering if this would be a mistake on my part. My creation will not be mine anymore. I may not get to control it so it can not reach the highs I envision. Or they may run with it and leave me in the dust. Although I don't think it will reach its full potential without me.

    If I try to go off on my own, it will take a (long?) time to get up and running and would need patient investors to get somewhat close to the infrastructure my company has. And it will put off god knows how long the really big returns will begin to come in.

    I'm not sure which path I should opt for so I figured this sub might have some insight.

    submitted by /u/dazedwit
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    Ideas for bringing customers to Cafe/Restaurant

    Posted: 03 Feb 2020 11:21 AM PST

    My parents own a small cafe styled restaurant with many options from a variety of burger's, poutines, breakfast meals & salads. On google there ratings are 5/5 and customers love eating and sitting in with the atmosphere. It has been open for a year and half now and still is not making profit. the last couple months have been really rough, some days 1 or 2 customers. parents are getting really stressed. we put together a new menu and starting that tomorrow. What kind of promotional things can i pull together to bring people in?

    submitted by /u/angrymacowner
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    What tax software are you using for your side-income?

    Posted: 03 Feb 2020 11:19 AM PST

    Specifically wondering for those of us sole-proprietor not making huge amounts of money.

    Do you use a specific software or just hire an account even if you were making less than ~10k a year?

    submitted by /u/PuttPutt7
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    How do you work for yourself if you don't have any skills?

    Posted: 03 Feb 2020 11:07 AM PST

    I've always wanted to work for myself, yet I don't have any specific skills, I've never specialised in a particular industry and I don't have any hobbies that I feel could be monetised. This makes me feel like I'm destined to be a worker for the rest of my life, which isn't something I want to be.

    Has anyone been in a similar scenario and managed to build a business, either as your main job or a sideline?

    submitted by /u/MmmmYeah
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