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    Saturday, October 19, 2019

    Startups Feedback Fridays - A Friendly Feedback Exchange For Ideas and Products

    Startups Feedback Fridays - A Friendly Feedback Exchange For Ideas and Products


    Feedback Fridays - A Friendly Feedback Exchange For Ideas and Products

    Posted: 18 Oct 2019 06:07 AM PDT

    Welcome to this week's Feedback Thread. This is the place to request feedback on your ideas and products.

    Be sure to give feedback if you are requesting feedback. Equivalent exchange goes a long way towards reaching your own goals and it makes for a stronger community.

    Please use the following format:

    URL:

    Purpose of Startup:

    Technologies Used:

    Feedback Requested:

    Additional Comments:

    Post your site along with your stack and technologies used and receive feedback from the community. Please refrain from just posting a link and instead give us a bit of a background about your creation.

    Feel free to request general feedback or specific feedback in a certain area like user experience, usability, design, or code review.

    You can also find more support using instant chat on the /r/startups discord.

    submitted by /u/AutoModerator
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    Have a website? You are losing TONS of sales if you are not retargeting!

    Posted: 18 Oct 2019 12:15 PM PDT

    In Facebook Advertising, retargeting is the practice of re-engaging people who have interacted with your website with relevant Facebook ads.

    Using the Facebook Pixel, you can track visitors that are at different stages of your funnel and retarget them with relevant ads. For example, someone who added a product to his shopping cart is warmer than someone who simply visited your home page. The trick is to create custom ads for each stages of your funnel.

    Here are different audiences and how to re-engage them.

    1. Looked at your home page - Create "social proof" ads. Share testimonials, customer reviews, case studies, etc. This will boost your credibility and might get them more interested in what you have to offer.
    2. Looked at a collection page - Retarget them with a carousel ad that will show them (directly on facebook) the contents of a collection they've already shown interest in, add customer reviews
    3. Viewed a product - Retarget them with an ad that will show a specific product's photos, customer reviews and maybe a discount.
    4. Added a product to cart - Create a dynamic ad that will automatically show them the content of their shopping cart right on facebook. Add a discount code to encourage them to complete their order. You can also add scarcity or time constraint elements. "Only 5 left in stock", "Offer ends in 3 days!".
    5. Placed an order - Show them an upsell offer, "frequently bought together" items, a prolonged-guarantee, added-value service, VIP discounts on a new product.
    6. Read your Sales Page - These people are most likely already bought into your offer, they just didn't take action yet. We can serve them a follow-up sales page, case study, article or discount.

    For each of the audiences above, we can decide a specific time frame in which they took action. For example, we can show a different ad to someone who viewed a product in the last 3 days vs in the last 30 days.

    To conclude, if you are driving traffic to your website but not retargeting, it's like you're filling a bucket with a hole at the bottom. The methods outlined above are geared towards ecommerce websites, but retargeting can (and should) be used with any business model; physical stores, online stores, local or online service providers, local or online coaches and consultants and more.

    Questions? AMA!

    submitted by /u/JClacroix
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    How did apps like Letgo and Hinge get their first users when large market players like Craigslist and Tinder already existed?

    Posted: 18 Oct 2019 06:36 PM PDT

    I am in a similar situation, where there currently exists two large players in the market. However, I think our app provides a significantly better experience than the current players.

    Having a hard time getting app downloads. People won't know if the app is any good if they don't download it in the first play, ya know.

    Edit: the app is meant to to substitute Yelp and at times, Google Maps for food discovery.

    submitted by /u/Yo_Mr_White_
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    What are your painpoints with building prospects lists for your startup?

    Posted: 19 Oct 2019 01:57 AM PDT

    Hey guys, I recently sold my saas business (b2b sales engagement tool) and starting to look for new ideas. I will be supporting the acquirer for the next 6 months, so I have a fair bit of time to reflect. I'm thinking about the space of b2b sales data (account data and contacts) for sales prospecting. I'd love to know your experience with this flow (finding companies, selecting leads, loading data in your CRM/tool...). What tools are you using? and what pain point have you found along the way?

    Any feedback from you fellow startup operators and founders is golden!!

    submitted by /u/federiconitidi
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    How do I know what permits/licenses I need?

    Posted: 18 Oct 2019 11:23 PM PDT

    My brother and I are in the planning phase of starting an independent coffee roastery in Washington D.C. We're putting together a list of what we're calling our "Day Zero" expenses. We've figured out the cost of all the equipment, supplies, and product we need, but now we're stuck trying to figure out who we need to talk to to determine what kind of permits, licenses, and/or certifications we need to start running a roaster on Day 1. We know we'll need a food safety manager, and we're assuming that we'll need certifications from the health and fire departments. Does anyone know of a resource we can use to assemble a comprehensive list of the certifications we'll need?

    submitted by /u/TheRealEvanG
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    How can I learn B2C marketing?

    Posted: 18 Oct 2019 03:46 AM PDT

    Hi everyone,

    I launched my company a couple of years ago. My partners and I recently pivoted from a B2B to a B2C model, which is super exciting! We're building an app designed for a weekly usage.

    B2C marketing is very new to us, which is why we're recruiting someone in that area, who should join us in December or so. However as the co-founder in charge of marketing, I need to learn as much as possible in the mean time.

    Do you have any advice on how I should go about this? Any material, online courses, blogs or books that I should know about?

    Thanks a lot for your help!

    submitted by /u/Touch105
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    Equity Offer from a Startup turned IPO: Seeking Interpretation

    Posted: 18 Oct 2019 03:01 PM PDT

    Hi all,

    I was recently granted an offer a startup turned IPO, they went public ~ 10 years ago and are a smaller company (<200 employees). The offer contains an equity stake:

    " In addition, you will be awarded a one time initial grant to purchase X,000 shares of X common stock at an exercise price reflecting market price of X common stock on the date of the grant, with one third of the shares vesting on the one year anniversary and the remaining shares vesting in a series of 24 equal monthly installments thereafter."

    I'm not quite sure how to interpret this "initial grant" to purchase common stock at market price. Any feedback is most appreciated. Certainly there are questions I need to pose to the employer on this front.

    submitted by /u/VCanalytics
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    Need your advice for email templates ideas for startups

    Posted: 18 Oct 2019 07:22 AM PDT

    Hey, I'm working on a collection of free email templates for startups.

    I appreciate you sharing your ideas of what templates I should include in the collection.

    By template, I mean a text, not HTML design. Here's sample template:

    Concept: "nice to meet you" email follow-up

    Subject Line: Great to meet you at {!Event}

    Hi {!First Name},

    It was nice to meet you at {!Occasion where you met}. I loved learning more about {!Something discussed}. I'm really interested to hear more about your role as {!Job title} at {!Company}, as {!Reason why you're interested}. If you have time in the coming weeks, let's {!Follow up action}.

    Looking forward to keeping in touch!

    These templates might be used with the Gmail Canned Responses feature. From my own startup experience, I know that there are lots of emails that we often send like PR pitches, introductions, follow-ups, cold-sales, shareholders reports and many more. So, I'm curious to hear more ideas and not to miss something important.

    Thanks!

    submitted by /u/nicknikolaev
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    SaaS MVP costs

    Posted: 18 Oct 2019 11:30 AM PDT

    I'm non-technical trying to build a Saas MVP product. I've found that building the program is one thing, but building it to allow separate user accounts/logins, databases, subscription payment integration etc will by most estimates double the cost. I am comfortable with the estimates i've gotten to build just the app, but have found that development costs for adding admin/super admin, user login/accounts & subscription to be prohibitive. Can anyone point me to the most cost effective way to adding login/user profile/subscription payment integration? How can I get beta users (free) onboard cost efficiently?

    submitted by /u/nickelsdimeslemons
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    Retention

    Posted: 18 Oct 2019 10:09 AM PDT

    We're selling info products and starting to transition to a subscription based model.

    Our main concern is retention, which we find hard to predict and take into account in our business plan.

    While we're starting to test, I'd like to minimize the learning curve and see if there are standards, frameworks, benchmarks & best practices that I can adopt or checkout.

    We're a profitable, non-funded company, so anything we implement in advance will mean the tradition costs us less (both in revenue and lost customers).

    Looking tips on how to predict: A) Realistic retention rate B) Costs of retaining customers C) realistic goals of improvement once we start optimizing?

    Any suggestions as to where I can get the best most relevant info about this?

    submitted by /u/nothingsurgent
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    In a syndicated pre-seed round, can you use some of the funds before the entire round closes? What if you don't raise the full round?

    Posted: 18 Oct 2019 08:59 AM PDT

    You're raising $500k in a pre-seed.

    I assume you normally setup a window where other investors can follow on at the same valuation. Correct?

    What's the normal time frame for this?

    What if you close one $100k investor.

    Can you use those funds immediately?

    What if you only close $300k? I assume it depends on the investors but they would NOT want their money back right?

    submitted by /u/brainhack3r
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    How do I approach the press/media about my startup?

    Posted: 18 Oct 2019 06:51 AM PDT

    I've got something cool going on in my startup at the moment and would like to get some press/media attention on it. What's the best way to do this?

    I can't help but think I'm just another annoying person bugging a journalist to promote my startup (well, because I guess I am).

    Do I need to pay them? Do journalists tend to turn down these stories?

    Do journalists often reach out to startups they find interesting and ask for an interview?

    Thanks!

    submitted by /u/eliow67
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