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    Startups Took PM role for a startup, need some guidance as how to best help startup

    Startups Took PM role for a startup, need some guidance as how to best help startup


    Took PM role for a startup, need some guidance as how to best help startup

    Posted: 08 Jun 2018 05:05 PM PDT

    I'm a rising sophomore in college and picked up a remote PM/Sales internship at a small ad-tech startup (7 employees, pre-seed, market-ready product). The role is commission based along with a flat stipend of about $1000 for the whole summer. I spoke to the COO today, and from what I've heard, although the co-founder left due to issues of stability (I'm not sure how this reflects on the company), sales are rising pretty quickly and the future is looking kind of bright.

    As a result, I want to help the company as much as possible for personal and company gain. Is there any advice you all have about making sales of our product? We have quantifiable metrics that show we are increasing revenue in tests, but I'd really like to make an impact and make the most of this opportunity.

    Edit: my deepest apologies for not clarifying. The way the CEO framed it was as 80% Business Development Manager (creating pitch decks, contact lists, marketing research, reaching out, and pitching to tech firms) and 20% Product Management (articulating to coders changes to be made from consumer feedback or even code the change myself). I'm a CS and Finance major so it seems like a good combination of both of my interests. It's a fluid role from how they presented it to me, and there's quite a bit of responsibility given it's a small group. Thanks again!

    Edit 2: thanks for all the advice. I'll reply to everything more when I get time, but I just wanted to provide more context for why I took the position because one commenter said this could be exploitation:

    Yeah, I see what you're saying, totally. I had the same thoughts and so did some of my peers. I think if I provide the context it might become clear that this might not be theft.

    Yes, I'm young and therefore inexperienced, immature. However, I don't think I'm dumb. The company was started by two MBAs (one a former high level PM at a tech Big 4 firm with tons of ad-tech experience and the other a consultant at a consulting Big 4 firm) at the top 10 US university I attend, and I was recruited at a startup fair and later interviewed from 20 candidates. They seek out students only at our school because we're pretty motivated kids. That isn't to say that this isn't exploitation, but one of the incentives they stated is that they have made calls to VPs and C-level execs at these major firms to help interns find a job. In addition, if all goes well during the internship, I will get a solidly paid position during school.

    In addition, this seemed nice to explore the careers I might be interesting in doing full time.

    I would greatly appreciate your advice and outlook after knowing the context; it'll help.

    submitted by /u/csguy22
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    Solving cashflow problems in a digital world

    Posted: 08 Jun 2018 06:03 AM PDT

    Not too long ago, I had cashflow problems so I decided to do some research since it's not a skill that comes intuitively to someone like me who thinks(or at least used to think) more in words than numbers.

    The two biggest reasons I found were.

    1. I didn't really have a marketing system that consistently attracted and converted my ideal client.

    2. Even with a funnel, I had to be intentional about upselling, customer reactivation after the first transaction etc.

    The biggest key for me was to ONLY focus on the activities, customer segments, products and employees that bring in the money.

    Easier said than done right?

    The advice I got that actually worked.

    1. Sell something else to your unconverted leads or introduce them to another business who can convert them.

    2. Launch an automated webinar or promotion event every week till you hit your income goals.

    3. Host a live event that is relevant to your target audience. Many businesses hit their revenue and profit goals by just hosting events.

    4. Create an information product such as an online course or workshop.

    5. Turn one time transactions into some form of continuity or membership program for your products.

    6. Set up a product launch with affiliates

    7. Create a sales letter or video with multiple products and offers that your existing customer base has not already been introduced to.

    *Offer a special discount that ends in a few days. *Offer information products to help your customers learn something new. *Offer a free trial *Send traffic to a sales letter or video

    The advice that didn't work sometimes partly because of my ignorance at the time

    1. Just double your ad spend
      The reason this didn't work was not the ads. I didn't know how to run ads effectively so I should have just found someone who did and given them the money.(Don't try to do everything yourself. You may be an SEO master but that doesn't mean you understand Facebook ads.)

    2. Add more products For every product you add, it comes with new copy, new ads, new funnels, new campaigns and something even hidden costs that make the resulting cashflow minimal. Unless the product or opportunity cost is low, this advice won't work for everyone.

    I'm always looking for a shorter, faster way to get the same results so please share if there are steps I haven't considered.

    submitted by /u/jeffmanu
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    Getting people to work for your startup when your a broke startup

    Posted: 08 Jun 2018 11:49 PM PDT

    I'd like to apologize in advance for not being the best writer or communicator of my thoughts but I have an idea that I would love feedback on. So here it goes. One conundrum many founders face is that of having too many tasks to accomplish. In a startup's very early stages there is a lot to be completed and a lot of knowledge to be retained. The current solution to this problem? Hiring employees or contractors to reduce the workload. However this requires money. Money that many founders do not have at the very beginning. So freelancers and contractors cost money. But what about people trying to become freelancers? Let's say less experienced freelancers. Would they be willing to work for "experience" or lower fees? What do you think?

    submitted by /u/Iamtheone47
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    How are you monitoring new or competing products, services, and technologies?

    Posted: 08 Jun 2018 08:59 AM PDT

    Hi folks,

    I am developing some strategies for some competitive intelligence work and could use more and broader perspectives. For those of you that have any kind of R&D responsibilities, I would welcome your input as to the following:

    1. Besides networking and attending trade shows, how do you stay on top of the latest and greatest technologies and competing products and services in your respective fields?
    2. What are the services, databases, etc. that help you with this kind of surveillance in your area?
    3. What do you do when you are in need of some specific expertise? How do you find your experts and niche suppliers?

    Basically any thoughts as to the resources you tend to use and research strategies would be most welcome.

    Thanks in advance!

    submitted by /u/PatLit
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    I need help understanding jobs in this area or business.

    Posted: 08 Jun 2018 12:10 PM PDT

    I need help understanding jobs in this area or business.

    I need help understanding jobs in this industry. Okay i'm 13 and i want to learn entrepreneurship and such. Lets say i start a Mars Colonization company or start up I wont be build the rocket just sending supplys and the infustructor and then humans. Okay so who will i need to hire from the start with just me to later have a full working business with hundreds of workers. Like what type of people from design ( i know there is graphic designes i need to know what type of designer) to what type of coders to engineers to builder and everything else that i don't have a single clue that goes in build something like this. Last question are there any good business classes that will teach me how to start the company from getting it registers to getting add out to get people to see all the way to people to handle the business side of things. any good classes that will teach me from nothing to almost everything for FREE. (i would like to skip business classes in college due to most billionars not doing it and i guess they took classes online or something) Please if you help me i want to start a company that revolves it self around space somehow i just want to learn how.

    submitted by /u/Space_exploration
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    How do I growth hack a hyper local startup?

    Posted: 08 Jun 2018 04:38 AM PDT

    Hyper-local startups can be challenging because you're limited to marketing them to "nearby" customers, rather than anyone who has an internet connection in your space.

    However, this hands on approach can also be beneficial because you can engage directly with your customers. The hard part is getting people to give you the time of day.

    We launched Just Booked as the B2C Uber eats, in that we do bulk orders for offices to feed teams. In short, we make ordering office lunches, simple. You can order by platter, or by person whether it's sandwiches, salads, pizza, order with 24 hours notice and have your team fed the next day with a great meal.

    With that said, the product is built, I've printed up t-shirts (swag), and 50% off flyers that I've been giving to the receptionist's at offices, however no orders yet :(

    Any advice on growth hacking this business would be awesome!

    -- Note I'm sure the advice in this post will help others with similar businesses :)

    submitted by /u/Apane101
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    How to write a technology plan?

    Posted: 08 Jun 2018 08:04 AM PDT

    I'm the CTO at an early-stage B2B startup. We have an ambitious idea, we have started to implement it but still have a ways to go, although we already have prospective clients who are interested in its potential (thanks to industry connections).

    We have started to talk to angel investors so we can quit our day jobs, make a couple hires, and finish the MVP more quickly than we could otherwise. I have been told that I should write a technology plan. However I am having a hard time finding resources on this. I come from an academic background; I have the tech knowledge but I am not sure exactly what the business people are looking for. Does anyone know any good resources out there for a technology plan? If I could see an example or a list of sections to include that would be very helpful.

    Even after extensive googling I am not sure if this should be about the architecture or development roadmap of the project (I already have a lot of this), stuff like methodology and process (how long the springs will be, etc.), or vendors/IT issues like what VCS we are using, what kind of laptops we will buy for employees, etc. When I google I find stuff that seems more applicable to larger teams with an established product, or organizations that are only focused on tech tangentially (e.g. schools).

    I'm painfully aware of my lack of experience here; I'm not the kind of founder that believes I know better than anyone else despite my lack of experience. I believe in taking established best practices as a starting point. So not being able to find good resources on writing a technology plan has left me somewhat aimless. What should I include in a technology plan so it will look I know what I'm doing? This would be for a pre-MVP startup that currently has just 1 developer (me) but is looking into expanding that to 2-4.

    submitted by /u/hharison
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