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    Monday, June 4, 2018

    Startups "Poor sales rather than bad product is the most common cause of failure"

    Startups "Poor sales rather than bad product is the most common cause of failure"


    "Poor sales rather than bad product is the most common cause of failure"

    Posted: 03 Jun 2018 03:10 PM PDT

    So I came to the realization that distribution may be a bottleneck for our startup that cannot be fixed.

    Our app is in real estate and it is free to use. Our business model is selling ads.

    Content market and SEO are very saturated. SEO is unlikely to get us real results until we get at least 10x bigger. Paid ads don't seem to be sustainable from the math I ran.

    The only viable channel seems to be PR, and that is where we acquired most of our users so far. But PR is unsustainable and unpredictable.

    On the flip side, our product's retention metrics are good, and our users have repeatedly told me that our product is the best in the market. And certainly our product is really good.

    But every time I think about distribution I feel a sharp pain, like being stabbed in the balls by a dagger.

    I feel like poor distribution will kill us, and it's super demotivating. So demotivating I don't feel like improving the product at all. Things feel hopeless.

    submitted by /u/Valachio
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    Am I wasting developement time by following industry-specific blogs or talks and spending like 30-60 min each workday just for keeping up-to-date?

    Posted: 03 Jun 2018 11:07 AM PDT

    I have a problem with too much information about developments in the industry, specifically game developement but I do not make games. I am an entrepreneur with secured funding for another 8 months. My business plan that secured this funding was accomplished by way less knowledge about the industry than I have now. One month ago I started systematically following worthwhile blogs and industry figures. I had the impression of "not knowing enough". The reason ist after the business plan was approved, I noticed a couple of big and minor mistakes that I would have done differently now because I simply know more. I also had a few "If I knew about this sooner it would have saved myself time!"-moments.

    This new approach created a huge backlog (~40+) of bookmarks (articles, talks, blogs) that each require 10 - 60 minutes of reading or taking notes. I know I will probably skip a bunch since they become irrelevant at some point. That is why I prioritize first and spend 30 - 60 minutes each work day reading. But prioritizing does not seem to be enough! The list gets longer and longer.

    I fear I am constantly reading stuff and keeping up-to-date but not spending enough time on the important which is developing my business idea into a real product.

    Every week like 5 more items are added to this list. Does anybody have any idea how to handle this better? How do you sort out rigorously the important from the skippable? If you have any ressources like books or blogs feel free to link them.

    You must spend booksmarks in order to lose bookmarks! Thanks!

    submitted by /u/EmboldenedEagle
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    Starting w/ sub-par credentials + minimal funds, how to survive?

    Posted: 03 Jun 2018 06:09 AM PDT

    Hi every one, I'm working on a project and it's just me rolling solo dolo, just me doing the dev - no cofounder or any teammates yet.

    The context is that I'm an undergraduate with minimal work experience as a developer, but:

    • I at least got some experience working as one of my target users for the platform I'm working on.
    • I at least got a bit of know how in coding javascript (comfy with React & React Native + cloud deployments to azure/gcp/aws).
    • I also at least indulged in some reading and schooling myself about Y-Combinator and any startup related stuff I can find on the internet.

    Now finally what's fucked is it's my first time. I also don't have connections also so mixed with my lack of credentials, trying to court investors just looks like an unproductive way of spending my time right now. What I'm instead doing is trying to build the minimal version of the platform, put it out there within the next months, and my plan is to keep it running by maximizing the free stuff I get from Cloud Providers (ie. GCP) + my minimum wage bucks.

    Now my questions for any experienced people out there are:

    1. If my user traction is attractive, would this be enough to convince some investors?
    2. If not, are there other things they would be looking for? What could these be?
    3. How much time should I be on the market to get a convincing sample of my user traction? 1/3/6 months?
    4. Where do I go from here? Like do I go to pitch or meetup events and just introduce myself out there, is that how you guys do it? I've learned that sending cold emails and applying to startup competitions with just an 'idea' are weird, so am I right on this "build the product" -> "create traction" -> "introduce myself" type of plan?

    I'm really just a regular guy, this shit's exciting since I know and did my homework about the needs of my target market and how I'm trying to create a better approach for it, but it's nerve-racking since I've never done this before.

    Also also, have any of you guys been in a similar setup starting with minimal funds? How did you survive?

    Thank you.

    submitted by /u/xemasiv
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    How to determine who pays fees for using a service and how much?

    Posted: 04 Jun 2018 01:35 AM PDT

    I'm developing an application that is essentially an advertisement marketplace, where advertisers can purchase ads from users who have the space to put advertisements on. (Simply put)

    Advertiser: Uses the platform to purchase ad space from users. For the advertiser this is an ad discovery platform in which they can find the best suitable users to advertise their content with. Advertisers will be adding funds to the website and purchasing ad space from users with these funds.

    User: Will be putting the paid content that is purchased by an advertiser on the space they own, etc. Once the ad space is purchased by the advertiser and everything is verified.. user can withdraw the funds they are owed.

    My question is this: Who do I charge fees in this scenario.. the advertisers who deposit money onto the website to purchase ad space, or the users who are withdrawing funds earned from their ad space? And how much do I charge? Am I better off with a subscription model instead of charging fees?

    I've been really struggling with this and I'm not really sure about which way to go. My initial thought is to charge the user who is having their ad space bought from them. But let's take for example Freelancer.com; they charge both the people who hire freelancers and the freelancers a fee for every project that's completed.

    However charging a 2%-10% fee off a user who is trying to withdraw the funds they have earned on the site seems really steep in this case. Can anyone who has experience with this or knows of any similar scenarios give me any suggestions or tips please :)

    submitted by /u/lolcoolkat
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    meeting a possible mentor- tips

    Posted: 03 Jun 2018 06:37 PM PDT

    hey everyone.

    next week I setup a meeting with a person I've worked for a while back and he has been very active in the entrepenrial world . involved in startups and growth of startups.

    I'm working on a Startup project and I'm now in the development phase. I have no partners and sometimes feel overwhelmed and lost in some steps to minimize any chance of failure.

    I'm meeting this person ( he doesn't know what I'm going to talk about) and pitch him my idea and somehow ask him if he can be my mentor to guide me on this process

    I don't know how I should approach this. what should I say . what I shouldn't say . how should I ask him in a way not to seem desperate.

    in other words how can I increase my chances of having him say yes ?

    submitted by /u/nhatto
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    A drastic drop in website visitors count to my landing page

    Posted: 03 Jun 2018 10:05 AM PDT

    Hello All,

    I have a landing page for my startup. Very simple page. I don't do any web site marketing, but I am very active in Instagram (adding posts, commenting and also have 8k followers).

    I noticed thro' Google Analytics on an average there were around 400 visitors to my website each month for the last 6 months. However, for the last two months the number went down to 75. I checked my GA and i don't see anything alarming.

    Also, i am a developer. I am not an expert in marketing/SEO. Looking for your thoughts.

    Thanks.

    submitted by /u/vira28
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