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    NooB Monday! - (October 19, 2020) Entrepreneur

    NooB Monday! - (October 19, 2020) Entrepreneur


    NooB Monday! - (October 19, 2020)

    Posted: 19 Oct 2020 06:12 AM PDT

    If you don't have enough comment karma here's where we can help.

    Everyone starts somewhere and to post in /r/Entrepreneur this is the best place. Subscribers please understand these are new posters and not familiar with our sub. Newcomers welcome! Be sure to vote on things that help you. Search the sub a bit before you post. The answers may already be here.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

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    #010: How Ogilvy Built A National Brand Overnight With $1.50

    Posted: 19 Oct 2020 07:16 AM PDT

    Reading Time: 12 Minutes -- Original available here.


    Sup Reddit?

    In 1951, Ellerton Jette walked into the office of ad legend, David Ogilvy.

    Ellerton wasn't the usual Ogilvy & Mather client.

    He didn't have thousands of employees. He wasn't household name. He didn't have a 7-figure ad budget.

    In fact, his budget was only $30,000 ($300k today) per year.

    Yet Ellerton convinced Ogilvy to advertise his business.

    Ogilvy never made much money from it. He wrote that he only made $6,000 profit ($60k today).

    But Ellerton's company made millions.

    What made the difference?

    Just $1.50 on a wet Tuesday morning.

    A 100-Year Old Company

    In 1932, Ellerton and Charles McCarthy bought a company.

    This company opened some time in the 1830s. Meaning it was in business for about 100 years by that point.

    This story is the oldest in the series by far. It happens decades before the story behind the Kodak 1888's $1 billion (with a 'B') in sales.

    Being so old, there isn't much clear info on when it started.

    All we really know for sure is four things.

    1. The original founder's name is Charles Foster Hathaway.
    2. The name of the company Ellerton bought was C.F. Hathaway and Co., located in Maine.
    3. Their main business was manufacturing shirts for men and boys.
    4. In 1951, Ellerton was the president of this company and made Ogilvy an offer.

    An Offer Ogilvy Couldn't Refuse

    In his book Confessions of An Advertising Man, Ogilvy wrote about his meeting with Ellerton.

    Like I said, Ellerton was not the usual Ogilvy & Mather client.

    He didn't have a large budget. He didn't have a recognisable brand name. But because of this, he had a respect for Ogilvy that many of his clients didn't.

    All it took was a few sentences.

    Here's what he said to Ogilvy:

    "We are about to start advertising. Our account will be less than $30,000 a year. If you will take it on, I will make you a promise: I will never change a word of your copy."

    That's it.

    Complete. Creative. Control.

    Ellerton got one of the most powerful men in advertising to take on his small account.

    And Ogilvy created what would be the most famous campaign he's ever done.

    The Man In The Hathaway Shirt

    The Full Ad

    The Image

    In the story of how Cody sold $70 million in English courses, we have the greatest headline in all of advertising.

    In this story, we have arguably the greatest image in all of advertising.

    Why?

    It is very small but noticeable thing. It is unusual. It makes you ask questions.

    Why is this man wearing an eyepatch? What happened to his eye? Who is he?

    If you've ever had the misfortune of getting hurt and wearing a cast or bandage, you know what happens. People notice and ask about it because there's a story there.

    Similar idea here.

    In both of his books, Ogilvy mentions a book written by Harold Rudoph.

    This book is called Attention and Interest Factors in Advertising. Inside, Harold says photographs with 'story appeal' really grab people's attention.

    So Ogilvy brainstormed. He came up with 18 different ways to add 'story appeal' to the upcoming photo shoot. The eyepatch was idea number 18. And it was thrown out.

    The photo shoot for this ad was to be held on a wet Tuesday morning.

    On the way to the photo shoot, Ogilvy stopped at a drugstore and bought the eyepatch. It cost $1.50 ($15 today) so he figured why not.

    At the end of the photo shoot, Ogilvy asked if they would take a few photographs of the model in the eyepatch. Just in case.

    See, the model in this shoot was Baron George Wrangell. The baron had both eyes and clear 20/20 vision. The eyepatch was only just a prop.

    The result?

    An image so iconic, it was written about in newspapers and magazines worldwide. It created a national brand almost overnight and for nearly zero cost.

    Like other great advertising ideas, it got parodied and copied.

    Here's a cartoon sketch from the New Yorker released that year.

    New Yorker Sketch

    And you have the ad that Ogilvy became most famous for.

    Remember how Steinway used the same 5 words to dominate for nearly 100 years?

    Hathaway kept using the iconic "man in the Hathaway shirt" idea for about two decades.

    As the campaign continued, Ogilvy showed the Hathaway man in many different situations. He wrote that he chose things that he would have liked to do himself. Things like: Conducting the New York Philharmonic at Carnegie Hall, Playing the oboe Fencing Sailing Copying a Goya at the Metropolitan Museum

    And more.

    If that kinda sounds familiar, you could say he's the predecessor to Dos Equis' "The Most Interesting Man in the World."

    The Headline

    Very simple. But also very smart.

    First, it mentions Hathaway in the headline.

    John Caples notes that the fastest way to make a business famous is to include its name in the headline. This was exactly what happened to Hathaway.

    This headline, under the image, made a 116-year old company nobody knew about into a household name.

    Second, it mentions the man wearing the shirt.

    Ogilvy says nothing about the man in the body copy.

    But this first ad mentions the man because that is the most interesting thing on the page.

    The First and Second Paragraphs

    AMERICAN MEN are beginning to realise that it is ridiculous to buy good suits and then spoil the effect by wearing an ordinary, mass-produced shirt. Hence the growing popularity of HATHAWAY shirts, which are in a class by themselves.

    HATHAWAY shirts wear infinitely longer — a matter of years. They make you look younger and more distinguished, because of the subtle way HATHAWAY cut collars. The whole shirt is tailored more generously, and is therefore more comfortable. The tails are longer, and stay in your trousers. The buttons are mother-of-pearl. Even the stitching has an ante-bellum elegance about it.

    We have social proof in the first paragraph.

    Then in the second paragraph, we have a number of benefits:

    • Longevity
    • Improved appearance
    • Physical comfort
    • Construction
    • Quality

    Each one captured in a sentence or two.

    Each one using plenty of adjectives for emotional impact.

    Notice that the improved appearance claim is the only one that has an explanation.

    "Huh? How can a shirt make me look younger and more distinguished?"

    It gives a "reason why" by mentioning the subtle way HATHAWAY cut collars. And this is to quickly satisfy the logical part of the reader's brain and move on.

    The Third Paragraph

    Above all, HATHAWAY make their shirts of remarkable fabrics, collected from the four corners of the earth—Viyella and Aertex from England, woolen taffeta from Scotland, Sea Island cotton from the West Indies, hand-woven madras from India, broadcloth from Manchester, linen batiste from Paris, hand-blocked silks from England, exclusive cottons from the best weavers in America. You will get a great deal of quiet satisfaction out of wearing shirts which are in such impeccable taste.

    Lots of romantic copy here.

    Ogilvy lists many different far-away locations: England, Scotland, West Indies, Paris.

    The last sentence promises an emotional benefit ('quiet satisfaction') to the reader.

    Hathaway shirts are also heavily upscaled. They're not just shirts. They're a wearable work of craftsmanship. Made from the best materials around the world.

    The Fourth Paragraph

    HATHAWAY shirts are made by a small company of dedicated craftsmen in the little town of Waterville, Maine. They have been at it, man and boy, for one hundred and fifteen years.

    It is common for businesses to want to look bigger than they are. But bigger often implies mass-produced.

    Pointing out how small the company is makes it seem like a hidden treasure. Then there is the generational aspect. The 115-years of history. Dedicated craftsman in a little town.

    Ogilvy doesn't have to say they're a hidden gem likely the best in the world at what they do. You start thinking it by yourself.

    The Call To Action

    At better stores everywhere, or write C. F. HATHAWAY, Waterville, Maine, for the name of your nearest store. In New York, telephone MU 9-4157. Prices from $5.50 to $25.00.

    Love the little addition of being at "better" stores everywhere. It adds a sense of exclusivity.

    And like any good call-to-action, there are instructions in case it's NOT at their local store.

    There's a simple mention of price at the end. Only once you've already been sold on buying it.

    The Results

    The first-run of this ad appeared in The New Yorker magazine. It cost $3,176 ($30k today) for a full-page spread.

    The results were instant. Hathaway sold out their stock of shirts in a week.

    The results were so explosive that even Ogilvy was surprised.

    He writes that he wished he got famous for something "more serious" than buying an eyepatch.

    After eight years of this campaign, Ellerton Jette sold this company to a Boston financier. And this company was resold six months later to Warnaco Group for millions of dollars.

    Key Takeaways

    In your business…

    • You can sometimes negotiate on terms other than price. Ellerton got Ogilvy to work on his business because he understood that he didn't have money. So he offered something else that mattered. Likewise, in your negotiations with vendors, suppliers, partners, employees, etc. There are some things people would happily agree to even if you offered a lower price.
    • Be ballsy. It can be scary to ask. Do it anyway. The worst that happens is they say no and that shouldn't be a big deal.
    • Trust your copywriter. I don't mean you must accept everything from a copywriter like Ellerton did. After all, not all of us are David Ogilvy. But it does mean that you should trust they know what they're doing and not be a hard ass about it. You'll get better work that way.

    In your copy…

    • Use images to tell a story. A simple way of doing this is to put something in the picture that will make someone ask, "What is that about? What happened there?" And if you can't do this for the product/service, do this for a person USING the product or service. Think of the Old Spice Man, the Most Interesting Man In the World, and so on.
    • Trust your instincts. The eyepatch was the last idea Ogilvy and his team came up with. It was very easy for Ogilvy to just ignore his hunch and drive straight to the photo shoot. And I have no doubts that Hathaway shirts still would have sold better. But it also cost almost nothing to try it out anyway. And look at what happened.
    • Use research. Ogilvy was a very big believer in research. The entire concept of the man in the Hathaway shirt came from advertising research done by Harold Rudoph. Advertising is as much science as it is art. And it is better to start with the science, then create the art.
    submitted by /u/AskACopywriter
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    Has anyone here had success with SEO services?

    Posted: 19 Oct 2020 07:12 AM PDT

    I was hoping I could pull from the experience of the other business people here in this sub. Getting ready to work with an SEO company and was looking for some references of teams that you have worked with. I'm considering to try onlineadvantages but please feel free to recommend any firms you guys have worked with that are awesome.

    On the other hand I'm considering doing my own digital marketing course on Udemy and just doing it myself but I could do with some inspiration. Has anyone successfully tried to do their own SEO without any prior experience?

    Thank you!

    submitted by /u/babygomax
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    How to make friends and mastermind with other internet marketers (crosspost from r/internetmarketing)

    Posted: 19 Oct 2020 11:08 AM PDT

    Hey guys, I wanted to share tips on how I made friends and created masterminds with internet marketers (guys who sell ebooks and courses) like myself .

    But I expect my approach will work for any type of business.

    For a long time I left lonely building a business by myself. And getting to know others like me is among the smartest decisions I've made.

    For two reasons:

    1. It's such a relief to chat day to day life with guys doing the same thing. It makes the whole thing more fun. And I cherish the jokes, stories and support.

    2. I've learned a lot from these guys. More than books, YT videos and courses combined. Simply from bouncing ideas off each other. If you read Think and Grow Rich you know it makes a big deal about getting a mastermind going. I now see why.

    I urge you to do the same.

    Anyway, here's how I went about it:

    #1: Be active in growing your business. People like to talk business and life with others on the same level or above. So the more you do the more people who want to know you.

    There's also another benefit. Taking action makes you feel good about yourself and people feel this. It's a great vibe and people like it

    #2: Go where people like you hang out. For me it was internet forums and subreddits. But there's facebook, discord, telegram etc. The logic is simple. To mak friends and share ideas you gotta be where others are.

    Generally speaking smaller communities are better than big ones. This is because there's fewer posts, which means your posts (and others) won't be missed. You'll all know each other by username, which gives a familiar feel - which is a natural bridge to easy friendships.

    #3: Share advice, experience and things you've learned. Most people aren't of much value. They happy to ask for help but give nothing back. Don't be that guy.

    Share stuff and regularly. Start new posts. And be an active part of the community.

    People will notice you. They'll appreciate your effort, and because people gravitate to people actively pursuing interests they care for, they will want to talk to you.

    #4: Be positive, supportive and joke around. Some people are negative by nature. Stick em behind a keyboard and they evolve into real cunts. This includes guys who share advice. Some of them give off such a "I'm better than you vibe" and it's lame.

    Be supportive. Be positive. And by all means have fun and share your personality. The latter is important. Remember, you want to meet others who like you as you are. And by showing them what you are is how you do that.

    #5: Invite people to Whatsapp. After a while two things will happen:

    A) People will reach out because to say thanks for something you shared. If you think they're cool, invite them to WhatsApp.

    B) You will find there's certain members you would naturally like to chat with. Simply message them and ask if they want to chat on Whatsapp.

    Don't overcomplicate these messages. Just tell em' straight up with no pressure.

    Here's a simple message you could use:

    "Hey man, I read a few of your posts and love them. I'm in a similar boat and been doing [insert something bout you].

    I'm friends with a few guys from here and we chat over Whatsapp. If you like to join us, swap tips and stories then shoot me a message on [insert phone number]"

    Keep in mind you need to be the one contacting others. People LOVE meeting others like them but few are proactive about it.

    Of course not everyone will take you up on the offer, but there's plenty who will and appreciate you like mad for asking.

    Hope that helps.

    If you liked this and wish to meet and share tips with other internet marketers check out the r/internetmarketing subreddit.

    It's a wonderful little community where we discuss how to sell ebooks and online courses.

    I'm a moderator there and would to see you join us.

    If you're not, but found this post helpful I'd appreciate you spreading the word about our subreddit elsewhere.

    Peace!

    submitted by /u/GanonMakesMoney
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    A business advice I received while back from a mentor that I really think you should pay attention to when you run your business.

    Posted: 19 Oct 2020 01:34 PM PDT

    have you ever heard of the "Curse of Knowledge" ?

    it was mentmentioned in the book "Made to Stick - by Chip and Dan Heath". It happens when you have too much knowledge about your product that you Wrongfully assume that your prospect has the same amount of knowledge.

    In 1990, Elizabeth Newton earned a Ph.D. in psychology at Stanford by studying a simple game in which she assigned people to one of two roles: "tappers" or "listeners." Tappers received a list of twenty-five well-known songs, such as "Happy Birthday to You" and "The StarSpangled Banner." Each tapper was asked to pick a song and tap out the rhythm to a listener (by knocking on a table). The listener's job was to guess the song, based on the rhythm being tapped. (By the way, this experiment is fun to try at home if there's a good "listener" candidate nearby.)

    The listener's job in this game is quite difficult. Over the course of Newton's experiment, 120 songs were tapped out. Listeners guessed only 2.5 percent of the songs: 3 out of 120.

    But here's what made the result worthy of a dissertation in psychology. Before the listeners guessed the name of the song, Newton asked the tappers to predict the odds that the listeners would guess correctly. They predicted that the odds were 50 percent. The tappers got their message across 1 time in 40, but they thought they were getting their message across 1 time in 2. Why?

    When a tapper taps, she is hearing the song in her head. Go ahead and try it for yourself — tap out "The Star-Spangled Banner." It's impossible to avoid hearing the tune in your head. Meanwhile, the listeners can't hear that tune — all they can hear is a bunch of disconnected taps, like a kind of bizarre Morse Code.

    In the experiment, tappers are flabbergasted at how hard the listeners seem to be working to pick up the tune. Isn't the song obvious? The tappers' expressions, when a listener guesses "Happy Birthday to You" for "The Star-Spangled Banner," are priceless: How could you be so stupid?

    It's hard to be a tapper. The problem is that tappers have been given knowledge (the song title) that makes it impossible for them to imagine what it's like to lack that knowledge. When they're tapping, they can't imagine what it's like for the listeners to hear isolated taps rather than a song. This is the Curse of Knowledge. Once we know something, we find it hard to imagine what it was like not to know it. Our knowledge has "cursed" us. And it becomes difficult for us to share our knowledge with others, because we can't readily re-create our listeners' state of mind.

    The tapper/listener experiment is reenacted every day across the world. The tappers and listeners are CEOs and frontline employees, teachers and students, politicians and voters, marketers and customers, writers and readers. All of these Groups rely on ongoing communication, but, like the tappers and listeners, they suffer from enormous information imbalances. When a CEO discusses "unlocking shareholder value," there is a tune playing in her head that the employees can't hear.

    It's a hard problem to avoid — a CEO might have thirty years of daily immersion in the logic and conventions of business. Reversing the process is as impossible as un-ringing a bell. You can't unlearn what you already know. There are, in fact, only two ways to beat the Curse of Knowledge reliably. The first is not to learn anything. The second is to take your ideas and transform them.

    This book will teach you how to transform your ideas to beat the Curse of Knowledge. The six principles presented earlier are your best weapons. They can be used as a kind of checklist. Let's take the CEO who announces to her staff that they must strive to "maximize shareholder value."

    Is this idea simple? Yes, in the sense that it's short, but it lacks the useful simplicity of a proverb. Is it unexpected? No. Concrete? Not at all. Credible? Only in the sense that it's coming from the mouth of the CEO. Emotional? Um, no. A story? No.

    Contrast the "maximize shareholder value" idea with John F. Kennedy's famous 1961 call to "put a man on the moon and return him safely by the end of the decade." Simple? Yes. Unexpected? Yes. Concrete? Amazingly so. Credible? The goal seemed like science fiction, but the source was credible. Emotional? Yes. Story? In miniature.

    Had John F. Kennedy been a CEO, he would have said, "Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace initiatives." Fortunately, JFK was more intuitive than a modern-day CEO; he knew that opaque, abstract missions don't captivate and inspire people. The moon mission was a classic case of a communicator's dodging the Curse of Knowledge. It was a brilliant and beautiful idea — a single idea that motivated the actions of millions of people for a decade

    Moral or the story: Sometimes the business owner is uniquely unqualified to see his company or product objectively. Too much product knowledge leads him to answer questions no one is asking. He's on the inside looking out, trying to describe himself to a person on the outside looking in. It's hard to read the label when you are inside the bottle.

    submitted by /u/skumati99
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    I created a tool that lets you collect customer feedback, auto-magically schedule user interviews and send a personalized notification to your end customers. 100x easier and FREE

    Posted: 18 Oct 2020 11:58 PM PDT

    You can find the tool here: Beamdock.com

    Beamdock helps with collecting and managing customer feedback effectively. It helps with

    ⭐️ An aggregated view of Features/Ideas for customers to upvote or add a new Feature request if none exists.

    ⭐️ Automagically let customers schedule user-interview call with product team when they create an impromptu feature request (user interviews is a part of the workflow)

    ⭐️ Analyse and ideate on important feature based on customer need.

    ⭐️ Notify customers who have participated in feature ideation with personalized email when the feature is rolled out (think Mailchimp on steroids)

    ⭐️ White-labelled - Host it on your own domain with your own logo, favicon, brand colour, login system, etc.

    TLDR: Mailchimp + Trello + Pluggable Community + Calendly + Feedback Collection

    I would love the community to try the product out and provide feedback, please pour them in no matter how brutal it is.

    submitted by /u/ronakjain90
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    How do shops sell copyrighted material without getting hit with some sort of claim?

    Posted: 19 Oct 2020 01:46 PM PDT

    I was on instagram, scrolling as usual when I saw an ad targeted at me. It was a website with anime based clothes (naruto, hxh, bleach, ik I'm a filthy weev) and related stuff (like stickers, that sort of thing). I'd provide the link but I don't want people to think I'm trying to promote them or anything like that. How can they have that store up without getting hit with copyright?

    submitted by /u/CSHooligan
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    Going global and expanding my business.

    Posted: 19 Oct 2020 01:45 PM PDT

    Hi,

    I'm leading a medium-sized SaaS startup. My business requires to offer hardware devices to the customers to take benefit from the system. Currently, most of the clients come from my local market. I'm getting more and more requests from different countries. I'm thinking about partnering up with one of my customers and promote him to 'reseller'. In the future, I would like to repeat this process for each country. Do you have advice about how to make it? Do you have any advice for me? I'm a little bit afraid because I don't know those people in person. How should I handle communication? e-mail, slack? How can I control the process?

    submitted by /u/kubelke
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    Home Healthcare Business - AB5 laws California

    Posted: 19 Oct 2020 01:35 PM PDT

    Hello all,

    I'm learning that this new law is affecting the home healthcare business as well. With most caregivers hired as independent contractor, what steps can employers take to keep costs low? How is everyone setting up their "employees" under this law?

    submitted by /u/Sako234
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    Lessons from making $2,180 in beer money selling a PDF at 18

    Posted: 18 Oct 2020 08:02 PM PDT

    Anyone has something to sell

    Making money on the internet does not need to be complicated.

    I am no stranger to reading about multi-million start-up exits, the Cinderella story – all of us probably have at some point in our lives. Reading these articles often leave me with both a feeling of worthlessness, and a desire to create. But building the next Uber seems impossible.

    A few months ago I stumbled upon the Indie Hackers podcast, exposing myself to small operations making upwards of $300K a year in recurring revenue. The kicker, was that they did so without raising outside money, thereby preserving their freedom.

    One common theme I noticed, was the notion of getting started in the world of entrepreneurship by simply selling knowledge. Admittedly these aren't sexy ventures, but they were effective, simple, often turning a profit from day one.

    It suddenly occurred to me that at the age of 18, I had in fact sold an info product, but completely forgotten about it. After some digging around, I unearthed my sales figures - a tantalizing total of $2,180 that essentially funded for my beers in college.

    Here is what I learnt from this case study, and how you can replicate this too.

    Making my first dollar online

    Upon finishing high school, the only thing to my name was my laptop, that contained a set of meticulously curated notes. I knew these were of value, so I decided to put them up for sale on the internet. My naivety was a superpower then, as it bypassed any of my perfectionism.

    Quite literally all I did, was uploaded these notes on Sellfy, wrote an advertisement without much forethought, and clicked post. Feel free to bask in my world-class copy-writing ability.

    ![Imgur](https://i.imgur.com/ug44UQU.png)

    This is validation that you do not need perfect sales funnels, marketing or websites established to make your first dollar - these elements simply optimize it. Depending on what the open market is giving in terms of feedback, you can decide whether or not this is a worthwhile project to invest further resources of money into.

    Below are my monthly sales figures. Though not amazing, it is not bad for an hour's work with literally no additional input other than some occasional thread bumping.

    ![Imgur](https://i.imgur.com/5Qvk2cs.png)

    Establishing reputation within communities

    Gaining credibility is the most important feature when starting out.

    While I did not have the most elaborate sales funnel, in hindsight it was the trust that I established in forums that drove the sales. This can be achieved by establishing social validation through post history, followers, likes or even better, by genuinely helping those in the community.

    "Give more than you take, and you'll get more than you give - Sahil"

    Obviously the landscape of the internet has since changed from the days of forums to that of social media, but the core principles still apply. It is important to also choose a community that is both in line with your own values, as well as the niche you are attempting to gain a foothold in.

    Below are some of the organic assistance I received to build momentum upon launch. When you have an established reputation of being helpful, people want to see you succeed

    ![Imgur](https://i.imgur.com/rfEJJjl.png)

    Finding valuable things on your computer

    Everyone has something on their computer, that can be sold for money or attention.

    Think of something that you have been pursuing for many years whether it be academics, professional careers, fitness, or personal finance. Chances are, is that you have created something of value as a byproduct of this - could be meal prep plans, workout routines, or organised notes.

    Here are some of my examples:

    In total, aesthetically cleaning these items up took less than a day's of work. These scraps have garnered a respectable amount of attention, ultimately driving some initial sales. If they were of value to you, they will be of value to others. Don't over-complicate it.

    Why everyone should sell

    To the skeptics questioning the utility of earning such a meager amount, well money is money. Anyone that has constructed a successful SaaS or info product company started from here. The lessons learnt here, will carry forward to your next venture.

    It also useful to frame in your mind what you gain from each additional income a year.

    • $100 - Groceries for the week
    • $500 - Covers your internet bills
    • $1000 - Purchase a camera or laptop to make money with
    • $5000 - Covers your basic utility bills
    • $10,000 - Covers half of your rent

    You get the point.

    You need to be cognizant that this strategy takes next to zero effort to set up, which will become evergreen content that adds to your personal brand. Even in the worst case scenario of making zero sales, you are building trust with the community, setting yourself up for future success. Opportunities truly strike when least expected.

    What I gained from hastily constructing this product vastly eclipsed my total sales. It has led me to receiving serendipitous encounters such as

    • Receiving a lot of demand for consulting services, so much that I had enough to put down a house deposit during college - I wish I had better business acumen then to properly scale it.
    • Receiving three offers to be the director of local education businesses with $1-5M in annual revenue - None of these ultimately panned out, but it was valuable experience.
    • Consulting for universities and high schools in uplifting their mathematics curriculum.

    The immediate outcomes of your actions may seem nebulous initially, but you don't know until you try. Many fortuitous things come down to luck, but you need to expose yourself to it.

    Concluding remarks

    Many times you can sell something that already exists on your computer for money or attention, with very little extra effort. This additional income inches you closer to financial independence, while letting you build a personal brand online. Potential opportunities may strike as a result of this.

    I have recently left Wall Street to pursue a life of start-ups and ML/AI research.

    submitted by /u/chriswugan
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    Streetwear / t shirt folks - what’s your favorite method of selling / shipping ?

    Posted: 19 Oct 2020 01:16 PM PDT

    I think I've settled on a screen printer - now I just can't decide what the best method to sell and ship. Google has so many answers. There are so many articles. I figure Reddit is usually the voice of reason on this stuff (most of the time :)

    What do y'all use? Thanks!

    submitted by /u/Berry_Seinfeld
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    Website for people to post their pain points, problems etc. in their industry. What do you think? Does it already exist?

    Posted: 19 Oct 2020 12:53 PM PDT

    So first of all i can't find a website that already does this. So please let me know if this already exists!

    My idea is to create a website where people from all kinds of industries write down and post their pain points, things they wish was invented, things that they wish could be automated, ways that could make their jobs easier etc.

    Have a basic system so people from the industry who agrees with them can upvote their ideas, so people from outside the industry can get an better idea of what's actually a recognized problem.

    You should obviously be able to contact the person who wrote the post, and pitch a solution or whatever.

    I think this would be a great way for people who don't work in a industry to get an insight into possible market gaps.

    Please let me know about your thoughts

    submitted by /u/TheStik
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    Covid forced shutdown of my dream.

    Posted: 19 Oct 2020 12:38 PM PDT

    Hello,

    To start I need to preface with my background. I've been to school twice for automotive and power product/motorcycle repair respectfully. After being let go from my job due to lack of hours in March of 2019 I decided to try and start my own small engine repair shop. I created a Facebook page and invited everyone I knew to like it and share the hell out of it. It was pretty successful, not too over the top or anything but I made sure I was taking care of my customers to the best of my ability. I went out and bought a bunch of tools, parts, and basic tuneup things that I would use the most.

    Incomes winter 2019. By this point I had customers sporadically and it wasn't enough to justify not working a regular job 40 hours a week. So I only took in things as I could. At this post I've been into it a year and really don't have much to show because the cost of parts took most of my profit. Essentially each job I did payed for the next and made me next to nothing.

    I had plans to try and rent a garage but with covid shutting everything down the rug was pulled out from under that idea. I'm grateful for it and I love working on things but I don't think its where I belong.

    2 years ago I went to a local gun range and absolutely fell in love with firearms and everything surrounding them. Its a hobby that I would make a career out of in a heartbeat if I could. I started a youtube channel and have since grown to 200+ subscribers as of late all the while working a 9t5. I made sure to start a teespring link and created what I think are some pretty nice things for people to wear and help support the channel. The problem is, firearms are a touchy subject and I've received a bit of hate from family over being into something controversial.

    I want nothing more than to be my own boss, I hate my job and I hate working for someone else and just not having the freedom to plan my day the way I want to. I'm struggling to find out how to turn a dream into reality and really bring people together through social media and videos.

    To conclude, I don't want my job to be youtube, its not sustainable and every channel burns out eventually. I just need to figure out a way to turn my hobbies (guns, designing teespring stuff, fishing, etc) into a job somehow.

    submitted by /u/politelystiff
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    Building a Twitter Curation Platform - Have Feedback?

    Posted: 19 Oct 2020 10:03 AM PDT

    Hello all!

    I am building a platform called WiseCabin, which has a goal to curate the best evergreen content from Twitter.

    Sign up for WiseCabin at this link to follow along for future progress and follow @WiseCabinHQ on Twitter

    Below I'll share the story and if you are so kind, please feel free to leave any feedback or ideas!

    The Why and the Problem

    I am a big fan of using Twitter. I once thought Twitter was a stupid platform full of trolls and bots. Then I started lurking around more and more. Then I came across all these little communities of industry insiders telling the internet all this amazing insights and lessons learned for free! I work in commercial real estate, and there are dozens of incredible people who really know what they're talking about in ReTwit. Then I found FinTwit, Marketing Twitter, Personal Development Twitter, Entrepreneurship, Tech, and VC Twitter.

    Where else online can you easily see Paul Graham share incredible startup advice. Where else can you see entrepreneurs telling the world their ups and downs along their journeys, like Sahil Lavingia of Gumroad.

    I think this kind of content is the best aspect of Twitter. Some of it is so impactful and useful, it reminds me back to university when CEOs and executives from Fortune 500 companies would come in and share real industry insights that were 10x more useful than anything we learned in a classroom.

    However, Twitter prioritizes new content over evergreen content. Twitter also has a pretty basic bookmarking and Twitter function. So you may see something mightly impactful, like this Tweet from Naval, but it's not easy to reference back to later when the tweet is old.

    The Solution

    This is where WiseCabin comes in. The goal is to build a community of users who want to be able to view the best content from Twitter, organized by categories, and filtered by time the tweets were created.

    If you use Twitter a lot, you'll noticed you spend a lot of time scrolling past content you don't really care for. Hell, I spend too much time doom scrolling Twitter sometimes.

    How am I Building?

    I have never built an online product before but I'm happy to share my process so far and where I am at.

    August 2020: I thought of the idea, created a very simple landing page on Mailchimp, spent a day or two strategically sharing the link on a few Twitter threads that I would have curated. On one day i reached about 8,000 impressions on Twitter and the next I reached over 40,000 impressions. I included my landing page on this thread

    , which discussed taking Elon Musk's Tesla public. Elon himself commented and my post got a ton of attention, leading to a handful of signups and lots of impressions. I ended up getting 40 signups at a 13% conversion rate of so. So it felt like there was some sort of interest

    • August - September 2020: I spent the next few weeks trying to figure out how I would develop the UI of the platform. I had met a girl who wanted to build out her UI resume and offered to help. We spent a few weeks talking about the platform and ideas. She got too busy to help, so I went to UpWork and interviewed a handful of UI/UX and web developer freelancers. I fortunately hired someone who has worked out well so far. We spent the next few weeks planning out the strategy, outlining the user journey and fleshing out the "Why, Who, What, How" type of questions. Then we went through multiple revisions on the landing page design, which is built on Webflow.
    • October 2020: We wrap up the landing page and I have started to promote it on Twitter. And now I'm hoping the good people on Reddit are interested and can help provide feedback :). We are now currently working on the MVP in Webflow.

    Anyways, I would love for you all to check out my landing page at this link and let me know what you think of WiseCabin.

    Do you have any ideas? Thoughts? Things you thing won't work? Feature requests? I would love to hear it all!

    submitted by /u/WiseCabin
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    I created a service to grow your business by selling subscription plans

    Posted: 19 Oct 2020 08:47 AM PDT

    Hey! I am Maxim from Charges.pro, and I am excited to share my product with you!

    Charges.pro is an easy way to grow your business by selling subscription plans without writing a line of code.

    With Charges.pro, you can:
    🚀 Put a short link with your branded subscription plans on Instagram or Facebook
    💵 Send a link to customers with your plans on messengers
    👨‍💻 Add a small piece of JS script to your site, and the plans will be available.
    👨🏼‍🚀And all of this is ready without coding.

    What can be sold on a subscription model?
    👩‍🏫Lessons, Courses, Guides, Master Classes;
    📚Comics, Books, Recipes, Content;
    🎁Goods or Products with Delivery;
    🛠Services;
    ❤Any business can sell subscriptions, just do not forget to deliver value to your customers. Happy sales everyone!

    🌍I believe the subscription model will help small businesses grow during COVID

    🙏 We'd love to get some feedback, and I'll be happy to answer your questions!

    submitted by /u/maxim____
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    Entreprenuer.com Reputability

    Posted: 19 Oct 2020 01:19 PM PDT

    Hello all,

    When researching online and reading articles, I often end up at entreprenuer.com. Recently, I came across a website that was referenced on the site https://predictabledesigns.com/ which led me to https://thehardwareacademy.com/ which looks like a great resource for hardware-focused startups. So I am curious, how many of you have heard of either company The Hardware Academy or Predictable Designs, and if so, what are your experiences with them? In addition, what is your general perception of entreprenuer.com? Mostly I'm wondering if they would post an article that references a site that isn't great.

    Thanks!

    submitted by /u/Redknightz
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    Should I take over my dad's business or start my own in a different path?

    Posted: 18 Oct 2020 10:26 PM PDT

    He has a multimillion dollar healthcare business but he insists that i should do medical and take over it.... But I dont want to work with him for various reasons... plus i want to do computer science and get into the Tech biz and open my startup....im confused.

    submitted by /u/CalmSoul123
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    Started an Affordable Tech Store

    Posted: 19 Oct 2020 12:14 PM PDT

    Hey reader,

    I just launched (test phase) a tech store to provide tech products directly from companies to consumers with max 48 hrs free shipping.

    I've started with smartphones because i can get this shipped. I'm planning to expand to other relevant products as well like CPU, GPU, RAM, Cases and also IoT products later on.

    I have designed the website to be as simple as it could get but still there's a lot of room for improvement. I'm also running points and rewards system and affiliate program is also onboard.

    My mission is provide verified and genuine products at consumers doorstep while charging affordable price by reducing my profit margins as much as i can.

    Any feedback is more than welcome, thanks

    submitted by /u/adeel_younas
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    Any good first businesses to start

    Posted: 19 Oct 2020 11:33 AM PDT

    Not to worried about earning loads of money with these type of businesses but what will get me a lot of experience and be a fairly new entrepreneur friendly business?

    Or where is a good place to learn stuff like Advertising, making sales, product development and so on (:

    submitted by /u/zxmbiz
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    What is Marketing Automation?

    Posted: 19 Oct 2020 11:26 AM PDT

    ‍How does it work? Think of it as a vending machine. The technology behind bots offers an array of tasks they can carry out. You feed it with information and it spits out the result or product you want out of it.

    Marketing Automation is a digital marketing strategy that uses intelligent software to customize your brand message for your clients. It creates informed and analytical decisions in communicating with your target market by using customer data gathered from artificial intelligence-powered algorithms. It leverages the power of technology to minimize you and your team's manual labor so you may focus on attending to more complex and creative tasks.


    One of the most recent trends in marketing automation is the usage of bots (short for digital robots) to carry out several digital marketing tasks. They have been quite popular in the past year, and several new possibilities are still being explored with the usage of bots for marketing purposes.

    submitted by /u/gvcaplas
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    I feel frustrated

    Posted: 19 Oct 2020 11:25 AM PDT

    I started a business four months ago. And I feel really lost. I decided to take on one of the most costly issues in the world. Mental illness and I discovered people spend anywhere from 7,000-21,000 in 3 months just with diagnostics and basic treatment. I created this method that resolves a variety of mental Illness just in 3 short weeks by targeting the cause by focusing on infantile memories and womb memories and a variety of other things.

    I see there's an interest but it's hard to figure out where to market to.

    I have run several focus groups.

    Paid for a high level mentor

    Designed a strong and cohesive brand

    Narrowed down to a specific niche

    But it seems like I'm not finding those people who are looking for this.

    Any ideas where I can market to attract clients that are looking for this

    submitted by /u/tarotreadingsbyLM
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    Let’s build your software business with no code livestream

    Posted: 19 Oct 2020 07:11 AM PDT

    I'm a software engineer who has built a number of software businesses for others as a consultant and for myself.

    Over the years, I've learned that almost always it's the marketing that makes or breaks the success of a software company, not the actual software.

    Today, I want to help people build a first MVP version of a software business idea they have maybe thought about for a while. I've never Livestreamed before but I thought it could be fun!

    If you post your idea as a Reddit comment on this thread, below I'll take a few minutes in the Livestream to walk through how I would go about building it to get something scrappy off the ground.

    https://www.twitch.tv/jevyjevjevs

    Some previous examples I've built initially in a day or two with no code:

    • Willowbee.ca - Free will document builder. Worked with a lawyer friend to figure out what goes into a will template. Built a form in Typeform with conditional statements that a lawyer would normally ask. Wrote out a Word doc with a bunch of notes for myself. When people submitted the form, I would personally change the will and send it back to them a few minutes later. This was the first working version.
    • Teamfocus.io - An app idea my friend and I had inspired from one of my favorite tools: Focusmate.com. We wrote a process if someone sends a request to bookings at teamfocus.io, we get a notification from Zapier. We then manually find two people who want to focus at the same time and create a meeting in Microsoft teams and add those two people to that meeting. We add the instructions into that calendar invite. It's manual, but it works well!

    Edit: Not much traction this time! If you want me to go through your app, post in the comments here and I'll queue it up for another livestream

    submitted by /u/jevyjevjevs
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    Need webstore/ERP advice for my second go around

    Posted: 19 Oct 2020 10:45 AM PDT

    So, I'm thinking about embarking of round 2 in my entrepreneur journey. A few years back I started a business with a partner, grew it to high seven figures and sold it. The business was very high touch-- custom manufacturing and distribution. We did 50-100 orders a day, and 2-3x that many quotes, 20ish POs, etc. LOTS of transactions. 100% manual. No automation.

    I'm still great friends with the partner, and we've been kicking around maybe going back for another round, in a different industry. We're looking at a smaller group of SKUs, and no manufacturing-- just buy/sell. Last time, we used QuickBooks Enterprise.... no web presence. We had 100k+ part numbers. It was a mess. We eventually maxed out what QB could do and broke the data file multiple times due to size. Multiple locations, max licenses, etc.

    This time would be totally different. We want a much simpler complexity business, but want something scalable day 1 so that if the business grew to be 50 million or whatever, our ERP would grow with it.

    This would be a web-based business. B2B. Customers would do their own ordering based on our amazing, awesome, easy to use website.

    I'm not sure where to start with ERPs..... despite doing it for awhile, the field has changed so much.

    Any guidance?

    submitted by /u/yolocr8m8
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    Where to invest your time when you don’t have an idea yet?

    Posted: 18 Oct 2020 08:23 PM PDT

    Hey guys,

    I'm definitely what you would all call a "wantrepreneur" as I want to start a business or side hustle but don't have any idea where to start. What frustrates me the most is I waste hours each week playing video games which does not seem productive as I want to allocate that time to activities that will benefit me down the road. I guess my thing is I want to use my time more wisely to begin a business or side hustle but really don't know how to. (I'm 23 recently out of college working a full time career during the week in sales)

    Where did you guys start at a young age with figuring out what you wanted to do and how did you optimize your time? I know this sounds like a simple question but I'm struggling as I don't have any revolutionary ideas that can turn into a business/side hustle.

    submitted by /u/cbpa07
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