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    Wednesday, June 10, 2020

    Wantrepreneur Wednesday! - (June 10, 2020) Entrepreneur

    Wantrepreneur Wednesday! - (June 10, 2020) Entrepreneur


    Wantrepreneur Wednesday! - (June 10, 2020)

    Posted: 10 Jun 2020 06:10 AM PDT

    Please use this thread to ask questions if you're new or even if you haven't started a business yet.

    Remember to search the sub first - the answers you need may be right at your fingertips.

    Since this thread can fill up quickly, consider sorting the comments by "new" (instead of "best" or "top") to see the newest posts.

    submitted by /u/AutoModerator
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    My family has inherited a hotel which has a bad manager, who is bringing very little profit and has a two years remaining in their contract.

    Posted: 10 Jun 2020 09:03 AM PDT

    Does anyone know how i can learn about hotel management and marketing so i can take over someday ?

    Edit : Thank you all for your helpful comments. I really appreciate it.

    Everyone who is associated with the hotel was placed by my grandfather, who has now passed away.

    I believe the manager can be fired after some month's warning. He will be compensated, but that is not a problem since he already costs the hotel a lot and i'm certain he takes ( steals) precentages from the contracts he makes. The problem is the hotel is under a lot of debt and we can't risk firing him without having someone else taking over immediatly after. That's why i hope i can learn how to manage it myself.

    submitted by /u/Kotsos5
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    Quit my corporate slave job to save the family business. Ended up increasing family business monthly revenue by 110% — in 60 days.

    Posted: 09 Jun 2020 10:07 AM PDT

    I'm starting to see more and more purpose in sharing my story.

    Long time lurker, first time posting. Never liked long paragraphs filled with tons of fluff - so I'm gonna keep it short and meaningful.

    Background:

    Parents own your typical brick-and-mortar, service-based storefront. Was financially struggling for quite some time and was on the verge of collapsing altogether, due to not evolving along with the world and adopting digital ways of business.

    Me, a former finance professional at a Corporate-America company, quit my passionless job — to save the family business.

    Knew the ways to revive the business was through:

    • Digital transformation
    • Deploying digital marketing and leverages

    I picked up and learned everything I could about digital marketing and digital leverages in hopes of saving the business with them.

    The milestones along the journey:

    Market research:

    Learned from competitors' strength and capitalized on their weaknesses.

    Marketing strategizing and planning:

    1. Identified competitive edge — what's the our biggest selling point, something that we do better than everybody around

    2. Embraced and completely owned this edge

    3. Sharpened and repackaged it

    4. Delivered it with the right channels and copy to the right audience.

    Recreated website using UX/UI principles:

    Knew website was where all my digital efforts --- pivot off of. Spent endless hours polishing and fine-tuning this step with the developers I hired.

    User-friendly and aesthetically captivating. Purchases and bookings are made effortlessly --- unlike my competitors' sites that had users running around in a maze, only to give up on searching for their desired product/service/information.

    Incorporated automation:

    Incorporated online point of sales, self-scheduling, self-checkout system, and unique egift-card system.

    Deployed digital marketing:

    • Google Ads
    • Instagram
    • Facebook
    • Waze

    After 60 days:

    • +110% monthly revenue

    • Consistently booked out 2 months out

    • Achieved the following metrics:

    1. 550% ROI
    2. 800% ROAS

    Me aftermath:

    Discovered I loved doing marketing so much more than finance, so:

    I'm in the process of leveraging myself into a marketing managerial position with the experience I gathered and the results produced from this endeavor.

    Wish me luck, friends!

    Moral of the story

    Business completely revived from the brink of dying; from consistently letting staff go to hiring new ones to meet the explosion of demands and traffic.

    Unexpectedly, I went from working an passionless job in corporate to producing monumental digital marketing results that set me up for an exciting career in marketing

    It's mind-blowing how fast and sharp your fate can change, when you take a leap and dig deep when the going gets tough.

    The Message:

    I know times aren't looking good and most of you are discouraged to take the leap —

    the road ahead looks dark and you can't help but feel drained and exhausted, I know the feeling, I've been there —

    but there's always a way out of the dark tunnel as long as you keep digging and strive for that one glimpse of light.

    Good luck friends

    edits:

    Disclaimer:

    Since some of you have been complaining about this not being specific enough — made it clear from the very beginning —

    this isn't a case study and I'm not trying to solicit your business —

    This is a "pick me up" of my personal story, to — hopefully give folks some encouragements during these uncertain and ominous times by showing —

    —if I can do it, then you can do it too

    Don't let a post on the internet get you worked up lol

    edits:

    Since this post is gaining traction:

    I'm trying to build a stronger portfolio and apply my marketing experience and knowledge to different industries —

    If you have a project/business you think I can help — I'm willing to work with you — free of charge

    submitted by /u/thedevious-designer
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    The Australian Unicorn that few people talk about

    Posted: 10 Jun 2020 03:34 AM PDT

    Confession to make - Canva has been my favourite case study to date. No cheap PR or unsustainable growth - pure hussle and focus on things that matter. Information was hard to come by, but thanks to some of its CEO's recent media appearances (which is a rare occurence btw), and some digging this proved to be an exercise worth doing.

    See above for the full article, but I thought my fellow Redditors would appreciate some key takeaways from Canva's story:

    1. Start small. If you identify a problem, approach the smaller segment of the market that you can easily dominate (yearbooks), and build on that.
    2. To grow you need capital – if you can get a government grant (hello, Mr Musk), that is an ideal scenario – no payback/equity trade in required. Basically, find free money whatever way you can, that's your job as a business owner.
    3. As the next step, venture capital can be huge for you in terms of: attracting the right people + getting more money to support your expansion. If Melanie Perkins didn't approach Bill Tai, she would have never found her way to Cameron Adams.
    4. Find your Cameron Adams, if you are a tech company's CEO. For a great product you need a great tech team. Get a great tech team – and securing venture capital will be a piece of cake.
    5. Stay lean. Canva's focus seems to have always been on making profit (hello, Mr. Bezos). In 2019, it may have been only $1.8mln, however compared to unicorns like Uber that burn money left and right, the above will really make you stand out.
    6. Replicate your success in other markets, by supplementing local teams with existing team members – like Canva did in China.
    7. Go into stealth mode – without many PR campaigns, the Canva team has been able to wage partisan warfare vs the likes of Adobe, whose market share they are fighting for.

    I only hope the above will pave the way for some level-headed entrepreneurs in today's hyped up world.

    EDIT: Thanks for the silver guys, appreciate it

    submitted by /u/rookthatisbandit
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    Charging a setup fee + monthly fee, or simply charging a monthly fee?

    Posted: 10 Jun 2020 09:59 AM PDT

    Hello, fellow entrepreneurs,

    I've come for advice on my business model. Right now, we've created a product aimed at restaurants. We basically install a website that allows their customers to order online, and we use their own domain instead of using, say, a third party service for delivery.

    It certainly has sparked interest and I've been called to set up these websites with several restaurant owners. Now, the thing is, we are charging a setup fee, and then a monthly fee for hosting/maintenance/updates/support.

    I'm getting resistance when it comes to the monthly fee, which has led me to re-think my business model. Should I just charge the setup fee and let them deal with the technicalities of maintaining a site? Or should I charge a monthly fee upfront, albeit lower than my setup fee, and gain more traction with more clients?

    I.e. charging $700 USD for the setup fee, then $40 USD monthly has generated resistance. Would it be better to charge $100 USD monthly, but without a setup fee?

    submitted by /u/jorgeagh
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    Looking for beta testers for my new bulk content service

    Posted: 10 Jun 2020 08:20 AM PDT

    After a few hiccups, my service to provide unique expired content in bulk for small businesses is ready to go live. My site is https://content.fish and we provide bulk articles to bloggers and business owners for rock bottom prices.

    The articles are extracted from the way back machine using a custom scraper and then ran through Grammarly, the ones that pass the plagiarism check are good to go and the ones that don't are discarded.

    I need a few beta testers before start taking orders, so I'm offering 30 free articles to everyone in exchange for your honest opinion, feedback, and future referrals in case you're happy with the service.

    As we examine articles for the presence of your keyword(s), most articles should be relevant. Let's say you are looking for articles about siamese cats. I will first scrape domains that have the word cat on them and then once I have that list, I will scrape each domain for only the articles that have the word siamese on them to increase relevance, because I'm not interested in other cat breeds, just siamese. You must provide two sets of keywords like those, one for the domain and another one for the articles, for our search to work.

    To get started just send me your keywords and an email for delivery of the articles. The proper format for keywords is:
    Domain keyword(s): dog
    Article keywords: training, leash, bark training, bark collar

    Thanks!

    submitted by /u/Lightxd
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    How to use the current COVID-19 situation to start something?

    Posted: 10 Jun 2020 09:45 AM PDT

    Yeah the question is up there. I mean there must be some right?

    submitted by /u/DrDrPhil
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    Where can I learn about seo strategy that actually works?

    Posted: 10 Jun 2020 03:09 PM PDT

    Are there any courses or tutorials that would actually teach me the secrets of seo strategy?

    submitted by /u/leanardodelcaprio
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    A question for those who started in their 30's...

    Posted: 09 Jun 2020 11:59 PM PDT

    Did you regret not starting earlier?

    If yes was it mostly due to wasted time?

    If you don't regret it at all what do you think helped you out when you were younger become the person who your are today?

    Also without spilling too much what do you all do?

    Cheers

    submitted by /u/supernormalnorm
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    How do I run multiple stores/businesses/chain units? Please share experiences or best practices.

    Posted: 10 Jun 2020 12:08 PM PDT

    Hello fellow entrepreneurs,

    most people who successfully started a local business (like a restaurant or a gym) probably want to scale their success by cloning their stores. I firmly believe that one should have a decent idea of how to run multiple store waaaaay before opening up the very first one.

    Personally I don't have multiple stores yet but I'd really like to know more about how to actually scale and run multiple successful local (and national) businesses as part of my game plan.

    This is how I believe things are going

    1. Very early stage of store 1
      You are in the store 24/7 working behind the counter, getting to know your clients as well as what's important in your business.
    2. Middle stage of store 1
      You are moving further into the back office. Somebody else is behind the counter, you are delegating but are still doing essential stuff yourself.
    3. Late stage of store 1
      You gave a lot of responsibility to somebody else, who is doing most of the work in the store and in the back office (including taking care of employees, invoices, orders and warehouse).
    4. Very early stage of store 2
      You have just opened store 2. It's the very first day and some customers stroll in, because you took some good care of your initial marketing...! What are you doing next? How are things evolving from here on out for you?

    I would love some firsthand experiences but other sources would also be helpful. What exactly is the owner of multiple stores doing himself? What should he prepare for? Is there a best practice?

    submitted by /u/lanylover
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    How I tested & validated my business idea with a Shopify landing page + £400 of LinkedIn ads.

    Posted: 10 Jun 2020 06:44 AM PDT

    In January 2019, I contracted as a UX consultant at the Co-op Bank. A large part of my job was to run workshops that helped product teams focus on what was important.

    I kept being asked where I learnt to run these workshops. More pressingly: how did I know what kind of session to run, and when?

    The idea for Workshop Tactics presented itself: put all the product design related workshops I rely on in one place - and make it shareable and accessible.

    So I curated a list of workshops.

    I felt pretty good about it - but instead of writing the 'simple and accessible' content for each tactic, I obsessed over finding the right name and developing the brand. Typical designer!

    This was bad. I procrastinated further by pissing around in code-land. I spent a month building a really slick filtering system in a WordPress theme, without anything of real substance.

    I had done this countless times. Get an idea, and avoid the hard work to make it happen.

    After weeks of idling away, I became frustrated with myself. I had run the idea past the people I worked with, and the response seemed promising. However, I didn't know if it was something the world outside the office would be interested in.

    So I deleted everything and started from scratch.

    I had already curated a list of workshops, I just needed to write the content. After all, that was the core of the product.

    But I didn't do that either.

    Instead, I did something else. I did the bare minimum to validate the idea, before spending any more time on it. Something I should've done weeks ago!

    I imagined Workshop Tactics as a physical card deck, mocked it up in Cinema4D.

    The first mock-up of the Workshop Tactics product.

    Next I put together a crude landing page on Shopify. Creating the landing page made me focus intensely on the content, and more importantly, the value proposition of the cards:

    • Who are they for?

    • What problem do they solve?

    • How will they change or elevate someone in their life?

    Here's an early version of the Workshop Tactics landing page

    To measure interest, I set up an email capture form. This would prove valuable later as building an audience early on is vital if you want to launch any product.

    The next challenge: how would I get traffic to the page?

    There was one sure-fire away, and that was ads. I spent a total of £400 on LinkedIn ads, targeting people with job titles such as "UX Designer" and 'Product Manager". While pricey, I treated it as the cost of learning whether to continue or not.

    Writing the ad copy helped me refine the value proposition, which was an unexpected but welcomed side-effect of testing this exercise.

    Workshop Tactics first LinkedIn advert

    I created several variants of each proposition. With and without a call-to-action, with various different copy in the button. As you might predict, the ads with a call-to-action performed far better than those without.

    When I launched the ads, the analytics of the landing page lit up. I learned which value proposition worked for which customer. It turns out that A/B testing adverts is a great way to test the value proposition for a non-existent product.

    I got a 20% conversion rate of email sign-ups, and soon I had an email subscriber list of 150 people who said they were interested in Workshop Tactics!

    I wanted to make sure the first version of the product met their needs - and wasn't just another navel-gazing exercise like the WordPress site was. So, I sent a pretty basic survey to understand more about the people who had signed up.

    Of the 150 people, 90 signed up to be 'alpha' testers; people that would pilot the first prototype of the product. I also learned a tonne about their previous workshop experience, and what problem they think it would solve for them.

    The game was afoot! The confidence this gave me to pursue the idea was invaluable. No longer was I pretending to make a product. I had real people and real data telling me it would be worth my time to keep going.

    Even better still, I had a pool of potential customers to help me develop the product. The biggest thing I learnt is that launching a product to crickets is fatal. You must first build an audience, so I was already on my way!

    So in summary, to validate my product idea, I took the following steps:

    1. Created a free Shopify landing page with email capture
    2. Developed an early version of the brand
    3. Mocked up a 3D visualisation of the product
    4. Wrote a value proposition
    5. Honed in on a target customer
    6. Ran ads (and iterated the value proposition) and collected emails
    7. Surveyed my potential customers to learn even more

    However, I hadn't validated if anyone would actually buy the product yet. So my next question to answer is: would my audience buy it, and if so, for how much?

    Well, it turns out they did - and for more than I was expecting! I've now turned over nearly £6000 in pre-orders alone.

    I'll be writing more about my journey of building a niche physical product. If you're interested, you can subscribe to my mailing list.

    Here's the product I'm building: www.workshoptactics.com

    submitted by /u/hellvetican
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    Freelancer To Enterprenuer

    Posted: 10 Jun 2020 02:31 PM PDT

    Hi All. I am a comedian and comedy writer. Right now I am in the top 1% of freelancers on my platform. I like they platform and have been successful and pushed by the platform however they drive all the business.

    How do I move off platform and build my own business? I write everything from Harmon Brothers style commercials to feature films.

    I am currently finishing the Harmon Brothers course so I can have their certification which means I can raise my prices as well.

    I have a customer service management and marketing background along with a Masters in History and Business Administration.

    My goal is to creat a marketing and media firm for comedy based marketing and media. If anyone has built a media or marketing firm I would love to hear from you. I want to run my own business but the platform I freelance on makes it hard since it is profitable.

    submitted by /u/jamesdcreviston
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    System to send reminder emails to customers that their yearly inspection is due.

    Posted: 10 Jun 2020 02:25 PM PDT

    Hello, I run a small tank trailer repair shop in Canada and am looking for advice on a system where I can collect emails to automatically send reminders to truck owners that their units are due for an upcoming yearly inspection.

    I am looking for a reasonably automated solution.

    Thanks in advance.

    submitted by /u/Sketchin69
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    Our Journey inside the Shopify App Store

    Posted: 10 Jun 2020 08:24 AM PDT

    Hi, my name is Todd and I'm a serial entrepreneur. This community has been a great place to learn and get ideas, so I want to give back by answering your questions about entrepreneurship, starting/growing a business and whatever else you can think of.

    I currently gross $25,000/month with three apps on the Shopify app store. But let's run through some of my history.

    2001 – degreehunter.com – A website devoted to helping people with advanced degrees find a job. 2003 – Collier Bing – A website selling unlocked cell phones – SOLD 2005 – 2011 – Uptown Magazine, a lifestyle publication based in Charlotte, NC. See some of our old issues here. 2012 – 2016 – Sold over $1 million worth of stuff on Amazon – SOLD 2016 – Realized that Amazon is a benevolent dictator, and I was selling on Amazon.com at their pleasure, which could change without notice. I needed to diversify with my own brand and website. This is where the story of ByteStand begins. At that time I was selling about 1,500 skus on Amazon. Tiny by retail standards, but a massive effort to try and re-create on my own site. I needed a way to automate the process.

    I found Shopify and their extensive app inventory. I tried one app after another with no luck. I couldn't believe it, but there were NO apps to move inventory from Amazon to Shopify.

    Well, I guess I had to create one myself. It couldn't be that hard, right? Amazon has an API and Shopify has an API. First step, figure out what an API is.

    Fast forward some months later, I've learned to code in Ruby, and I've coded up a very basic app called Amazon Import & Sync. I then realized it was worse than bad, it was horrible.

    I needed help and, after a couple false starts, I tracked down a new developer. We not only made it work, we made it thrive. We released the app to the world in May of 2016.

    Now, with a quiver of three apps in the app store and over 2,000 shops using our software, I can afford to keep the lights on for more than a day at a time.

    AMA!

    submitted by /u/gennifer_bytestand
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    Looking for co-founders and anyone else interested in joining a non-tech company

    Posted: 10 Jun 2020 02:19 PM PDT

    There seem to be a lot of tech related entrepreneurs here, but I know there are plenty of people without any tech knowledge but are interested in starting a business.

    I'm looking for anyone with the following experience/skills/interest etc...

    • social media management
    • marketing to the 'mom' demographic, or marketing in general
    • sewing (this is HUGE, but not mandatory)
    • outsourcing work to freelancers/independent contractors
    • product design/packaging
    • really anything else. If you are interested but not sure if the startup is right for you then feel free to reach out for more info.

    Young entrepreneurs are encouraged to apply (I'm 21yrs old in Northeast U.S), but all our welcome.

    Our business sells stuffed animal keepsakes that remind mom's of the first few moments they shared with their newborn child.

    Thanks! John

    submitted by /u/dereulb
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    What traits to look for in a business partner?

    Posted: 10 Jun 2020 01:57 PM PDT

    I'm a 21 y/o that has recently started working together with a friend on an IT agency. We are currently doing our first project, and our current time together has made me realise that I am pretty clueless as to what traits to look for in a good business partner (long term).

    So just as in dating you have red flags, and attractive traits, what are your top red and green flags in business partners?

    Also any books or resources in the topic are appreciated

    submitted by /u/davincible
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    Chinese business name

    Posted: 10 Jun 2020 01:38 PM PDT

    I'm setting up a business in China. We have trademarked our English name but can't get a Chinese name through..

    We've gone back 4 times with 50 names, and 4 times they have denied our names because they were already taken.

    I'm now looking for sources everywhere just to give me some inspiration for a Chinese brand name.

    If anyone here can write Chinese, can you help me out and suggest some Chinese names for a female wellness brand? Or any tips on finding a unique Chinese name? I've googled some Chinese name generators but they seemed quite basic..

    submitted by /u/smytherin
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    We built a revolutionary social media platform! MultiMuse is a simple way to manage projects and share behind the scenes content. Our platform is the best way to make & share PROGRESS, something we should all focus on (opposed to just "finished" work). Please sign up and give feedback :)

    Posted: 10 Jun 2020 01:17 PM PDT

    A MASSIVE Apple blog just featured my side project! :)

    Posted: 09 Jun 2020 05:24 AM PDT

    I've been working on a side project for a few months now.

    I design Apple Watch straps with unique designs and with an ethical conscious. I got a bit sick of all the cheap crap flooding the market via Amazon etc.

    Cult of Mac is a big deal in my world! It gets over 1 million monthly visits. Today they blogged about my watch straps and featured me on the home page! :D

    If anyone's interested :)

    https://www.cultofmac.com/672938/support-good-cause-snazzy-apple-watch-bands/

    So how did they hear about our tiny project? I dont actually know. I've been pretty crap at promoting it, aside from the odd post on r/AppleWatch.

    Cult of Mac DM'd me via Instagram (which I hardly use...my profile has a rubbish 150 followers). I suspect their team just scan social media looking for interesting new products using hashtags.

    The moral? Well im not sure if there is one. But having a unique offering certainly helped us stand out from the Apple Watch strap crowd.

    EDIT: My site is IconDays.com for those wondering.

    submitted by /u/selfstartr
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    How would you want to make before going full-time on your projects?

    Posted: 10 Jun 2020 01:06 PM PDT

    How much do you need to make every month?

    submitted by /u/TheRizzleApp
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    What path do i follow to reach my goals? I want to own a tech start-up but I'm very unsure about what type and in turn which major i should pick.

    Posted: 10 Jun 2020 09:04 AM PDT

    I'm interested in:

    -computer science -business&economics -molecular biology, biotechnology, bioengineering

    Also, the field of synthetic biology. I know i want to create something useful and touch the lives of many but I'm unsure if that company or product should be in the tech (software like an app or a system) field or the synthetic biology field where it's so much more difficult due to regulations, higher entry barrier (you probably need to be an expert with graduate degrees for people to take you seriously) and the seemingly lacking funding. I'm just a kid without much skill and with a head full of dreams, planning to fix that but it's important that i start on the right path that suits my goals.

    Honestly i think synthetic biology is an amazing field that can be as disruptive (maybe even more) as computers but it's just at it's infancy so not many people are interested in supporting or pouring money into it which is why I'm more inclined towards starting a successful company with a great product so i can invest all my profits in synthetic biology projects.

    So it's basically: build a successful tech company-->pour everything from there into what i truly want (advancing the field of synthetic biology to cure aging)-->profit?

    Problem is that i don't know what majors should i pick for starters so i can build the first company that'll kick start my synthetic biology journey. I'm almost sure there's something wrong with my way of approaching this task but my lack of experience/insight is preventing me from seeing the full picture.

    submitted by /u/zitrone_dealer
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    I don't have friends who want to start or talk about businesses at all.How can I find those peoples who talk about business and who can learn me things?

    Posted: 10 Jun 2020 12:47 PM PDT

    Hi.I am 16 and in the last months I become really interesed in businesses and I read books articles and follow peoples who have huge businesses because I want to learn more about this area

    But everybody says that what helped them the most or what is very important is to have peoples around you who also have businesses or want to create a businesses at least.

    But my friends are not interesed in this kind of things and I don't know people who have businesses and who want to talk to me about their experience and want to help me

    What do you guys recommend me to do?

    submitted by /u/vld4k
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    Looking to make some entrepreneur friends!

    Posted: 10 Jun 2020 01:48 AM PDT

    Hello everyone, I (19F) have been on the entrepreneurial journey for about 2 years now and I am just now realizing the importance of your inner circle on you. I live in a third world country where people believe girls should be groomed for marriage ever since they are born and that they are not capable of anything big.

    I would love to make long term friendships with some fellow hardworking entrepreneurs and improve the quality of my circle overtime. It would be great if we could motivate each other and share what we have learned to improve ourselves.

    Please DM me if you are interested! I'd love to talk.

    submitted by /u/randomtakenuser
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    What services do you use to conduct demographic user surveys?

    Posted: 10 Jun 2020 12:19 PM PDT

    It was suggested to me that I should conduct a user survey for OnPaper but I'm not sure how to get started.

    Any suggestions would be super appreciated.

    c.

    submitted by /u/CarltonOnPaper
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    where to buy virtual visa card with bitcoin

    Posted: 10 Jun 2020 12:08 PM PDT

    Hi

    where can i buy virtual visa master card world wide by bitcoin

    submitted by /u/bny192677
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    What was the hardest-learned lesson in your entrepreneurial journey so far?

    Posted: 10 Jun 2020 08:06 AM PDT

    the original idea of your product doesn't necessarily need to be the one you take to the bank

    lost a few weeks of productivity last month because I kept trying to make my original idea work

    took several conversations with my mentor to let go of the original idea

    it was a lost cause by then and it felt so liberating ditching that idea and moving forward with a version 2 (well, more like version 8 right now) of a new idea

    submitted by /u/brian_leung
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