From 10 to 14,000 Youtube Subscribers in 3 Weeks. Here’s What Happened, & What I Learned. Entrepreneur |
- From 10 to 14,000 Youtube Subscribers in 3 Weeks. Here’s What Happened, & What I Learned.
- Is it reasonable for me (lender) to continue charging interest on a loan agreement that has been past due for 3 months given the current crisis?
- Do you shop at convenience stores?
- How do people set up new banks or lending organisations?
- Business phone number
- the Worth of a Business Partner
- Wanting to start my own homemade baking business?
- Should I follow my passion or stand back and look at reality.
- [Idea] Community
- How would you split this revshare?
- Converting social media followers to sales?
- How to create a jobboard website?
- New Idea- Feedback pls
- Wirkace
- Sports Betting Media/Entertainment/Information Business
- How to Qualify for a car loan as a Founder?
- Food startups for health bars for vitamins
- Which online service do you use for your Registered Agent?
- First time in food production! What should I use to keep track of everything?
- How to invest my money between these two options
- Any eCommerce marketers or CEOs here?
- �� ��Monetizing my growing FB-Group
| From 10 to 14,000 Youtube Subscribers in 3 Weeks. Here’s What Happened, & What I Learned. Posted: 09 May 2020 07:41 AM PDT You've to be a bit crazy to leave a cushy job and a stable career to start your own business. Two months ago, I did exactly that when I left my multi-six figure salary and founded Your Auto Advocate with my business partner, AKA my dad. At that time (the first week of March), it wasn't clear what effect coronavirus would have in the United States. As the days and weeks unfolded I couldn't help but get depressed. I'd talk with family or friends, and they'd say, "Boy, don't you wish you had kept that job just a bit longer?" And I'd think to myself, "maybe?" I was confused, scared, and certainly not making much progress on my new business venture. Then, amidst all this negative energy, my dad had a great idea; "Why don't we film YouTube videos via Zoom?" Before working full time on Your Auto Advocate I had filmed a handful of videos with my dad. He would talk about the car business, I would post them on our YouTube channel, and we'd get a few hundred views. I had a vision for growing our YouTube channel into something sustainable and scalable for the business, but it never really took off. Until… We started recording Zoom conversations like Ray had suggested. Here's the story (and lessons learned) from growing Your Auto Advocate's YouTube channel from 0 to 14,000+ subscribers in three weeks. Below you'll see I am as transparent as I possibly can be, with screenshots from Google Analytics, Webmaster Tools, and Youtube Analytics. I hope you find this valuable. What is Your Auto Advocate?To provide clarity on what you are about to read, you need to have a brief understanding of what Your Auto Advocate is, and how YouTube (and content marketing in general) play into the company's overall growth strategy. Your Auto Advocate is a professional car buying service. Let's say you're in the market to buy a new vehicle. Odds are, the thought of going into a dealership (or in our current state, going onto a dealer's website), makes you queasy. That's because most people do not trust car salespeople. I can't blame them. Interacting with car dealerships is far from pleasant, and it's tough to walk away from buying a new car feeling confident you got a great deal. No one wants to be the guy or gal that makes the dealership a lot of money. That's where Your Auto Advocate helps. Instead of going to a dealership, you hire Your Auto Advocate. You tell Your Auto Advocate what vehicle you're interested in, and they handle all of the dealer outreach and negotiation. Their only compensation comes from you, the client, so you have confidence they're working the dealers for the best deal possible without a "kickback" of any sort. That's Your Auto Advocate in a nutshell. We make car buying simple, easy, and fun. Now, to gain awareness for this new venture I was adamant that we needed to leverage Ray's 43+ year career in the car business to teach consumers the ins and outs of how dealerships work. That led us to create videos and write written guides. My thought process was that if we could build trust with our audience early on, and give them the tools they needed to feel more comfortable buying a car on their own, then eventually, we'd find prospective customers that would pay us to simply do it for them. Before we got tractionIt's important to recognize that Your Auto Advocate's YouTube success did not occur overnight. Before gaining traction, I fumbled around with a few videos that didn't get more than a few hundred views. Those videos were shot in 4k, with professional lighting, a microphone, and more. The "new" videos we created from recorded Zoom calls (using our free Zoom accounts of course!), were in 360p, with no microphones, and no editing. What changed from those original videos, to the recorded Zoom calls that allowed us to get over one million views in a few short weeks? Here's what I think happened:
These three characteristics are what I think allowed us to find traction on YouTube. The growth we experiencedAs I wrote about a few months ago, finding your first paying customer is not easy. It was on April 19th, nearly 6 weeks after I quit my job, that we had our first paying customer. This is an important date, because it was just four days later that our YouTube videos began to pick up steam. Screenshot of YouTube Analytics As you can see in the screenshot of our YouTube analytics, we saw a massive increase in viewership over the past week or so. Before this spike, we were averaging around 100 views per day across all of our videos. On Thursday April 23rd we knew something was happening, because we spiked to 1,852 views. I sent my dad this message on that day: Views on Friday the 24th grew to 4,400, then 21,916 on Saturday. This kept going until it reached the top on Saturday, May 2nd at 131,417 views in a single day. We've seen viewership decline since then, and if you asked me "why," I wouldn't be able to provide a concrete answer. I don't know why. We have a base of 14,000+ subscribers now though, so each of our new videos receives a few thousand views when we upload them. We'll see if we're able to grow more rapidly again in the future. I have a lot to learn when it comes to developing a YouTube channel! Converting viewers into customersThe goal of content marketing is to generate customers for your business. One of the benefits of YouTube is that you can monetize your content (you may have noticed in the screenshot above it showed nearly $3,000 in revenue from ads on our videos, for example), but the primary goal is to convert readers or viewers into customers. We saw a huge spike in website traffic in conjunction with our growth on YouTube. People that found Your Auto Advocate on YouTube would then google search our name. Here's the search data for "Your Auto Advocate": Once traffic reaches your website it's important to have a clear "flow" for how users can convert into customers. Fortunately for us, the traffic that made it to our website was converting at a high clip! In the screenshot below you can see (to the right) the "goal conversion" for Marketing Qualified Lead. That is anyone that completes our Sign Up form. The bounce rate has been incredibly low, and the time on site has been incredibly high. About 2% of traffic has converted into MQL, and over two thirds of that traffic has converted into a Sales Qualified Lead. Those SQLs have converted into paying customers at a high clip too! The funnel (as of writing this) is:
39% of visitors that fill out our sign up form have gone onto become paying customers! Anecdotally speaking, the other 61% who are not converting into customers right now, have told us they'd like to work with us in the future, when they are ready to buy their next car. That being said, I anticipate more than 70% of our MQLs will convert into paying customers over the next few months. There really has been limited to no negative reaction to our business model, pricing, or value proposition. People really hate going into car dealerships or dealing with car salespeople, and we can take them out of that pain. As in any service business, the more you can delight your customers, the better your chances are of gaining referrals and word of mouth recommendations. With that in mind, we created a compelling thank you page after paying your final invoice: And, new reviews have been coming in too! Where do we go from here?Well, all this growth has forced Your Auto Advocate to mature more quickly than I had previously imagined. Our first employee will be joining us on May 25th to help us expand and meet demand! If you had asked me if this was possible one month ago I would have said "No way!" But look where we are now. It's truly incredible that some Zoom recordings with my dad have enabled our business to grow as quickly as it has. Authenticity goes a long way I suppose. Incredible. There are a few high priority tasks I will be focusing on over the coming days and weeks:
I hope you found this interesting and valuable. I'll post another update once I get a chance, sometime in June I imagine. Thanks for reading. [link] [comments]  |
| Posted: 09 May 2020 04:23 AM PDT tl;dr in bold below. I'm not looking for legal advice in particular, but more on the moral/ethical aspect of the situation: Context:
That being said, I'm also affected by this crisis, and by having this money available now than later would really help mitigate any damages happening on my end (e.g. my own company's having cash flow issues as well due to the crisis, I could have used this money instead of taking out a loan myself to save my employees). To be clear, I'm not complaining or ranting why he couldn't meet his end of the bargain, investments come with risk after all, even if it's in the form of a loan agreement. So I guess what I'm trying to say is I need the money, and our contract is clear that I do have legal grounds to levy the additional fees, but feels like I'm being unempathetic by charging him more during tough times (you can clearly this is my first time). Is it reasonable/understandable to continue charging interest on top of the unpaid amounts, given that his inability to pay now was caused by a calamity? [link] [comments]  |
| Do you shop at convenience stores? Posted: 09 May 2020 12:05 PM PDT If so why? They are typically more expensive than buying in bulk or bringing food to work... Yet so many people still use them. My question is why do you and what do you buy? Please let me know as I am looking to build a c-store format and would like to design a strong product mix. [link] [comments]  |
| How do people set up new banks or lending organisations? Posted: 09 May 2020 11:57 AM PDT Challenger banks have grown significantly in the UK over the last decade, as well as other finance providers for niche sectors (funding legal cases etc). But how do these companies get the capital in the first instance? I get that they will get some from venture capitalists/business angels but how would pitches be successful with literally no revenue at that stage, assuming they haven't put every single penny of their own net worth into it. [link] [comments]  |
| Posted: 09 May 2020 12:49 PM PDT Best way to get a business number that has an app for my personal phone, and has text messaging, any better alternatives than grasshopper? [link] [comments]  |
| the Worth of a Business Partner Posted: 09 May 2020 10:00 AM PDT Hi Everyone! I am in the process of deciding whether to partner up my 1½ year old one-man soap making company (mine) with another person who will do content marketing and I am looking for help with dividing our profits and also I am looking for general moral advice. About the company and me: I made the company in 2018 and since then I have been slowly building the brand which consists of a specific color, a logo, slogan, a range of soaps and cosmetics (deo, oils), all graphics, pictures, etc... and it has been taking me an incredible amount of time, money and effort just to get this tiny little way. I have experience in formulation of cosmetics and I have a master in chemical engineering and I use plenty of tricks in chemistry for my soap business to create nice recipes. I do not really have any marketing now and the products can only be bought through two shops in town or if someone happens to find my website, which has a functioning online webshop. My own marketing strategy is to present my products to shop owners and start selling from there - one shop at a time. Also, I will be going to street-markets as soon as they start opening up real again. Marketing is something that would greatly benefit my business, and with content marketing I imagining teaming up with an experienced person in content marketing would hopefully make sales explode. However... My problem is this: She wants to build the company up from the ground up (change current design, although keeping the name and logo) into something which really sells a lot and she insist on being a partner and calling it for "OUR" company from the beginning of our adventure. She also wants 50% of earnings and learn how to make the products. Until now she has not done any real work for showing me what she can add to the business other than telling me about her plans to optimize the facebook site, webshop and do her content marketing stuff - where I have very little knowledge of how it is done. She is extremely good at telling me how much experience she has but I have asked her several times what her plan is exactly and I haven't gotten a straight answer yet unless "We figure everything out together!" as an answer however, she does mention all the things that needs to be . I dont need good ideas, I get ideas all the time. Also, I am not keen on showing her how I make my hard-earned recipes and calling everything for "our" even before she has made anything. Have anyone got any experience from a similar situation? My guts tell me that sharing this with her is a bad idea - instead my gut is telling me that she could get a 25% commission.. Fair? Our plan now: Since I am willing to give everything a chance while keeping my recipes a secret we are now soon moving in a small living-space-factory together (A big house where we can work and live, kind of a hippie community - pretty nice actually) and we try this for 3 months to see how it is. I will see how she works because I will absolutely not give her 50% of anything in the beginning and I will also not show her anything of how to make any product. She will handle the content marketing, i will handle the production. Also, I told her that if I can make 1000 soaps and that if she can sell all of them - we can make a 50/50 deal. Fair? (For who?) I told her that we can decide together, but I want to have VETO if I feel we are going in a direction I really dont find appropriate - She does not want that. My gut tells me there is something wrong and that I actually NEVER should give her any 50/50 deal because honestly I made everything this far and having someone just barging in and expecting half for making some marketing isn't what I call fair. However, If I can't sell the soaps - what is it really worth? Have anyone got any experience with this sort of thing? How much is Content Marketing really worth - is it half'n half? What do you think? Also, without her help I sold for 8000€ in 2019. Any advice is highly appreciated! Many thanks in advance! Most sincerely, The Soapy Man [link] [comments]  |
| Wanting to start my own homemade baking business? Posted: 09 May 2020 01:23 PM PDT Well, I'm in high school, and for a while now, I've been told that I'm really good at baking. A lot of people like my products, and I thought, "Well, maybe this would be a good business idea?" So, I'm curious, is it legal to bake my own goods from home? I was thinking mostly cookies. Where would I sell this? How would I promote it? What are the legalities? How should I price my goods? I want to sell my good from home. I don't know if I'm gonna do this for a long time, but I'm trying to save up money toward college, a car, my future in general, etc. Any help is much appreciated [link] [comments]  |
| Should I follow my passion or stand back and look at reality. Posted: 09 May 2020 02:01 AM PDT I have a passion for baking, I've always loved to bake and I constantly spend my days perfecting my recipes and thinking of ways to grow my home bakery business. I hope to one day grow into a retail location, and I know for a bakery I have to have some type of great niche or idea, and I have to put it in an area with high foot traffic, I know I have to minimize costs & do something that sets me apart from the other bakeries on every freaking street everywhere. I know Walmart and sams and all the grocery stores can make cakes for way cheaper and sell cheaper. But I really love baking, from Scratch, but I know starting a bakery especially where there are no premade mixes will involve a ton of labor and cost more... but I mean look at sprinkles cupcakes or carlos bakery? They've done it so why can't I? I'm just a little discouraged right now because I know bakeries are everywhere, and bakeries are known to be a lot of work and have a low profit margin. What should I do? I have entrepreneurial blood, and a passion for baking, should I continue my business despite all the odds?? I'm so torn because my passion just happens to be in a highly competitive industry and I need lots of money to start one because of all the commercial equipment. [link] [comments]  |
| Posted: 09 May 2020 01:12 PM PDT People spend more time online than ever before, socialising online has grown a lot over the past few years. Online communities are becoming more useful than before.There are online platforms that allow people to create communities, most popular ones are
All the communities usually have certain aspects in common,
Opportunity:
Idea:
[link] [comments]  |
| How would you split this revshare? Posted: 08 May 2020 09:20 PM PDT I'm looking at getting into a revshare situation with my biggest client. (This is important, as I don't want to sour the relationship). Essentially, we'd provide the operations and fulfill the work, whereas the partner would be bringing in the clients from their network + doing most of the biz development. It's unclear if I'd have a client facing role (but I'd like to.) I'd appreciate thoughts on what would constitute a fair split. Thanks. [link] [comments]  |
| Converting social media followers to sales? Posted: 09 May 2020 02:05 AM PDT I need some advice on how to convert social media followings to sales. I run a competition website where users can win high priced tech equipment for a fraction of their cost. I have over 1000 followers between the Facebook and Instagram pages but have only sold about 19 of the tickets for the competition. I have used some money to promote ads on instagram but it didn't seem to convert into much sales so I am sceptical of I should do it again. Should I hire a social media manager? Or is there better ways to convert sales from the people that follow the pages? [link] [comments]  |
| How to create a jobboard website? Posted: 09 May 2020 11:17 AM PDT I see it mentioned around here that making a jobboard is an almost cliche first side project - as a learning project, how would one actually go about creating a jobboard (website aspect not not marketing)? [link] [comments]  |
| Posted: 09 May 2020 10:59 AM PDT Hi sub. I'm working full time as an account executive for a SAAS company and love it. However, I'm always fascinated by side gigs and I think I'm onto something. During the COVID crisis, many restaurants shut down and delivery services spiked. As the crisis continues I see a slow trend to people wanting to explore foods a bit more, not cook as much, and grow frustrated at the high price of delivery apps. As I search for Ma and pa restaurants on google and yelp and land on their websites, I've realized that they are horrible. They aren't clickable, no mobile version, photos are blurry, and there's no link to Postmates/DoorDash to easily order online. To top that off, their google and yelp pages suck - photos and reviews.There is no light ahead for these restaurants, they have no idea how to digitize their business. As an expert on WIX, and easily able to source a photographer/photo editor (potential partner), I see myself selling packaged services- 1. Website 2. Photos 3. Review strategy (all interconnected of course). I wanted to ask this sub- is this a good idea? How would you approach it? How would you position it? How would you market it? What price points are good, especially that these restaurants have no $ at this time? Thanks! [link] [comments]  |
| Posted: 09 May 2020 10:25 AM PDT So I wanted to drop by to give you a quick intro to an eLearning solution my small business has developed. Wirkace initially began as an internal training system, but evolved into an eLearning system. We've recently connected our system with Zoom for automated selling of meetings. If anyone would like to explore, here are the links: Our eLearning system: https://wirkace.com/ Our Zoom integration: https://zoom.wirkace.com/ If there are any features you feel should be included but we've missed out, please let me know. :-) [link] [comments]  |
| Sports Betting Media/Entertainment/Information Business Posted: 09 May 2020 10:19 AM PDT Hi Everyone, Myself and a few others are in the midst of building a sports betting website that will serve more on the information side of sports betting i.e. providing media articles, strategy, resources, fan social interaction - something in the territory of OddsShark as an example. We're curious whether anyone has any input on holes in the nascent US sports betting market that might be undeserved that they think would present a prime opportunity to capitalize on. We are also interested in collaborating with anyone who has ideas but has yet to take the leap into the space and thinks they may be able to add value to this business venture. Looking forward to hearing from the entrepreneurship community! [link] [comments]  |
| How to Qualify for a car loan as a Founder? Posted: 09 May 2020 10:04 AM PDT Hi everyone, I'm based in San Francisco, and started my own company 3 years ago. Through a lot of hard work and dedication, that company is supposed to do around $2.5 million this year in sales. Thing is, I have never paid myself out of the company, and my income tax return actually shows a negative income for 2019. All the money I make from my company I keep in and reinvest into the business. How would I go about getting a car loan? I usually just reimburse myself rent and living expenses from the company(same with other founders). If I were to get a car I'd do the same. But would any bank approve a car loan for me? I really make over $100k if I were to take out my profit from the business. And if you count my equity in the company I am a "millionaire" on paper. I am currently looking at 911s(they don't depreciate if that helps). [link] [comments]  |
| Food startups for health bars for vitamins Posted: 09 May 2020 09:16 AM PDT I am thinking of startup for vitamin health bars using seeds grown in south asia . I am trying to make business plan . Also trying to analyse technoeconomic viability . But i am unable to find process flow charts or information of machines required . May u please tell me resources or how new startup owners get information about processes in existing companies ? [link] [comments]  |
| Which online service do you use for your Registered Agent? Posted: 09 May 2020 09:01 AM PDT At first I was going with Legal Zoom, but the $250 a year for them to collect my mail seems a bit much. And I guess it is a good thing I started looking around because it seems prices are all over the board. Which online service do you use and why? I'm in NC btw. I was thinking about using zenbussiness since the entire forming the LLC and that I can pay $50, and as far as I can tell. There is no web portal or easy way to do it in my state. Like it appears everything has to be mailed in, and you have to hunt for everything. [link] [comments]  |
| First time in food production! What should I use to keep track of everything? Posted: 09 May 2020 09:01 AM PDT I've always been glued to tech-related products and startups. I love it. But now I find myself in a small but profitable operation that needs to grow; it's in the food industry (through a small e-commerce platform). For any tech project, it was as easy as going to Trello, Jira, TemWork... one of those classical PM's to assign tasks, keep track of things, and more. But this time though, it's chocolate instead of code :P. I need something to track sales (through our website with Stripe) and clients (CRM), inventory (and be aware when it's running low), make my financial statements easier, and also have the task/milestone functionality. I've found several options, but I wanted to get your input as this is new for me. So what'd you recommend? Any advice regarding this new venture is always welcome! :) Thank you! [link] [comments]  |
| How to invest my money between these two options Posted: 09 May 2020 07:59 AM PDT I recently started a honey packaging business, with plans to sell in local retailers, issue is I've recently made $10,000 off a once off consultancy job I was doing for a client and now conflicted whether to buy a car as movement is limited which is impacting my ability to market and distribute the honey or invest it all into production side of business [link] [comments]  |
| Any eCommerce marketers or CEOs here? Posted: 09 May 2020 07:39 AM PDT Hey guys! I started Adbox 5 months ago to curate the best Facebook and Instagram ads from fast-growing eCommerce brands. We have spent the last months working with our members and improving our ad collections. Today, we are ready to officially launch to all the marketers out there to bring more creativity and effectiveness to their FB and IG ads. I'd love to receive your feedback and to know more about your ad creation process. [link] [comments]  |
| �� ��Monetizing my growing FB-Group Posted: 09 May 2020 03:41 AM PDT Hey Guys, I started a FB Group related to the weight loss topic about a year ago and since we reached the 500 members threshold we continuously grow and grow - right not almost 3.000 members with a growth of 800-1000 per month. The group is very active as well, round about 12k reactions in the last 60 days. So I'm looking for a smart way to monetize it now. Since I blocked all cheap guys who were posting their affiliate links it has to be a clever way in order to remain authentic. Happy to hear your experiences and ideas 💡 Thanks! [link] [comments]  |
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