Best practices to improve your cold email outreach Sales and Selling |
- Best practices to improve your cold email outreach
- Selling custom software development - I'm stuck
- The "Anti-Breakup" email
- How are sales internships at large tech companies (Salesforce, Cisco, etc.) viewed when applying for full time SDR/BDR roles?
- Meeting with the VP of my sales division tomorrow, advice request
- Bad Meetings with Prospects
- Advice on where to post job ad (IT lead generation / appointment setting)?
- Which book is better, Fanatical Prospecting or Combo Prospecting?
- Leaving current role in tech to help family business. Don’t want to lose all the hard work I’ve done in establishing myself as an AE. Should I give myself a hype title? Sky is the limit. What would you recommend?
- I have an interview for an internal sales trainer position and I have some questions
- Is Sales considered White Collar or Pink Collar?
- Ringless Voicemail Platform suggestions? Would prefer to start a trial first.
- A friend of mine wants to hire me to start a sales department for his AI software
- Straight Line Selling - Jordan Belfort
- Different type of sales industries
- Case-study of startup competitors analysis
- Can B2B Sales Be Outsourced Cheaply?
- What are the chances of Class 4 felony possession keeping me from getting into SaaS or Finance sales?
- First Day as a Business Development Manager (Copiers)
- Runzheimer
- PC or mac for business development?
- Are cold emails necessary to get interviews for SaaS jobs?
| Best practices to improve your cold email outreach Posted: 27 Mar 2018 08:09 AM PDT How do you make your cold outreach strategy work successfully? --> Establish product market fit You will need to make sure that you are targeting the right buyer persona. If not, all that effort of creating a cheesy subject line or a click bait message will be of no use as you will sending the mails to people who will not be interested in your product. So it is imperative that you zoom in on one particular market segment where your product works best. Once you figure out your ideal customer profile then you can build a list of prospects whom you can outreach with cold email campaigns. --> Crafting good cold emails Now comes the difficult part - crafting awesome cold emails that will make your prospects respond. Here is a 4 step approach to write a good cold email. 1. Writing a great subject line Most of the times it is the the subject line that will decide if your mail gets opened or not. So you will need to try different subject lines and figure out which ones are grabbing your prospects attention. 2. Personalized introduction Ok great, now that you have made your prospect open your mail with that click bait, buzzfeed style subject line; what next? You need to generate enough interest to make them read the mail. The first 2-3 sentences of your email play a big role in making this transition. Below are some tips that will help with this task: ->It is not about you but it should be about your prospect. Rather than starting the email with "I am the sales manager at xx…", put the spotlight on the prospect. Eg: I noticed that you are using Mailchimp.. ->Ask them a question. But remember that it should still be about them. Eg: Are you looking for ways to scale your customer support? ->Start with their pain point. Eg: As a fast growing company, it must be challenging to find the right tools.. ->Lead with a compliment. Eg: Congratulations on the recent media coverage on {{company}} 3. Good Value proposition Once the propsect finds interest to read your mail further then you will need to generate the desire for your offer/product. The messaage should convey how the prospects life will get better using your product. Few tips: ->Use social proof. Eg: Join companies like Uber and Airbnb, who use us to grow their social media presence ->Exclusivity. Eg: Be among the first to use this cutting edge technology ->The Bandwagon effect. Eg: Use the #1 Marketing automation software 4. Simple and powerful Call To Action (CTA) This is the final step in your cold email copy where you want the prospect to perform a specific action that you want them to do. ->Simple and easy call to action ->Make it as low friction as possible ->Be specific and say exactly what you want them to do ->Don't add multiple options. Having one single call to action works better --> A/B testing You might find it difficult to get the message right with your first cold email, so you should do some A/B testing to optimize the content of your cold emails. So experimentation is the key to get your cold email strategy correct. --> Following up The job is not done with finding the right message. The prospects might not respond with a single cold email. It generally takes about 7-8 followups to get a response. So following up is very important. [link] [comments]  |
| Selling custom software development - I'm stuck Posted: 27 Mar 2018 06:31 AM PDT Hi, My task is actually quite simple: I am supposed to get new clients who need new software for their business, prices starting at 2k. My problem: Companies that need software usually already have software. As we develop software for every industry, I don't even know where to start. Calling companies and asking if they need new software feels absurd, I don't think that 1 in a 100 will actually say 'yes, we do need a new solution for x', but rather 1 in 10.000, thus I think I am tackling this problem not correctly. Nevertheless I do know that there is a need for software development, just where do I fend companies in need without blindly calling companies? Thanks, wildplays [link] [comments]  |
| Posted: 27 Mar 2018 07:49 AM PDT I'm sure most of you have tried sending your prospects a breakup email at some point in your email cadence. You know - the one where you basically say: "this will be my last email to you...." But recently, I tried something different. I call it the "anti-breakup email" It goes something along the lines of: "if this is not of interest, just let me know and I will stop following up". How is this different from the breakup email? In this case, we are actually telling the prospect that we intend to keep writing/ following up - unless they explicitly reply that they are not interested. This email gets a fair bit of responses - usually from the people who are not interested. They will step up and tell you that now is not a good time, etc. This is actually a good thing to have. 1. It gets a conversation started and who knows where that may lead. 2. It gets the un-interested prospects off the list and allows you to focus on the prospect who may be actually interested. There is another variation of this which says: "I haven't heard back - but I strongly feel that you will find this useful. I would like to check back with you from time to time, to see if your priorities have changed. Hope that is ok?" Again, you are telling them explicitly that you intend to keep writing. Folks, what are your thoughts on this? [link] [comments]  |
| Posted: 27 Mar 2018 07:45 AM PDT |
| Meeting with the VP of my sales division tomorrow, advice request Posted: 27 Mar 2018 06:58 AM PDT I have a 1 on 1 with my VP of my Sales division tomorrow morning, as he is visiting our office. What tips and advice do you have on what I should ask or bring up? I am not quite sure and would like to make a good impression. I have been at the company for almost 2 years. Thank you in advance! [link] [comments]  |
| Posted: 27 Mar 2018 08:29 AM PDT The title of this post should really be "How I didn't show any value and was not able to secure a second meeting" I met with a prospect yesterday and upon my introduction asked him how much time he had for the meeting. "10 minutes" were his only words. That was the first bad sign. The second was "your out making other calls today right?" Once in a while I encounter a prospect like this. Its in meetings such as this where I find that asking questions to get more information from a client is like pulling teeth. His body language is tense. Seems disinterested, etc. All one or two word answers. I ask about his business (shrug), briefly talk about us (shrug), ask open ended questions (shrug)... From what little information I extracted (this is where my mistake occurred), I attempted to book a second meeting with this prospect. I figured that if I don't ask I don't receive. Unsurprisingly, he says "I'm meeting again with my current vendor in a few weeks and I'll call you then". Ya we all know what this means. It means GTFO. We ended the meeting and he did have the decency to walk me out. We chatted briefly and his last comment to me went full circle to the beginning. "You have other meetings right?" and we parted ways. I get it. Not all meetings are good but how do you handle meetings like this? [link] [comments]  |
| Advice on where to post job ad (IT lead generation / appointment setting)? Posted: 27 Mar 2018 07:00 AM PDT This isn't a job post, but rather I'm asking the community where is the best place is to post a job to. I have been using Indeed but have been underwhelmed by the responses. This is a full time, WFH, real salary position. [link] [comments]  |
| Which book is better, Fanatical Prospecting or Combo Prospecting? Posted: 27 Mar 2018 09:00 AM PDT Which book is better? 2015's Fanatical Prospecting (by Jeb Blount) or 2018's Combo Prospecting (by Tony J. Hughes) Please answer if you have read BOTH Which would you say would make a rookie into a better salesman? Specifically someone who works a sales job that requires prospecting to find companies to sell Ad Services to [link] [comments]  |
| Posted: 27 Mar 2018 06:39 AM PDT Basically, my family business needs help. I've built a career in tech and as you all know it was not easy entering tech let alone escaping BDR and becoming an AE. However, I was looking for a new opportunity and am doing some consultancy on the side (starting up an LLC and whole web presence for this venture). But the time is right and the family business is actually leaner and more profitable than my actual job (I've already left). I've yet to start, I'll be working remotely mostly. I asked, but It's without saying if I can give myself any title I want. So what would you title yourself without overdoing it? I'm selling large ticket with long sales cycles. I'm also fixing their website, drip campaign, basically modernizing them and automating. But the core role is simply selling. Ideas I've been floating are: Business Development Director Senior Account Executive Sales Director Key Account Manager/Executive Chief Marketing Officer (seems to be pushing it) Director of Marketing (probably pigeon hole my sales career) Regional Sales Director Sales Lead VP of Regional Sales, <area> (probably pushing it) I like national sales manager but it just seems too far of a leap from where I am now to really make sense. Essentially so far I've been keen on biz dev director, sales director or sticking to the Sr. Account Executive to play it safe and stay in "tech land" Thoughts? What would you do? [link] [comments]  |
| I have an interview for an internal sales trainer position and I have some questions Posted: 27 Mar 2018 11:42 AM PDT I'm in Vancouver, Canada. I've recently left this companies very shady sales department. I worked there for a month, went in to quit and was offered a lower paying but ultimately better position for me still inside of the company because they liked me so much. I'm now up for an interview for the position that trains those sales people. I have five years in sales at a variety of companies. Is there anything anywhere I should read to prepare? Does anyone have any personal anecdotes for tips? Curious what I should leverage at this interview. My interest has always been in getting into a training position with a company. My current position with the company is in the department that deals with the fallout of the shady sales people, and I think I'd like to focus on that as my main selling point for joining back into the sales team- how I intend to try and get the department back on track with what the company wants and expects of it, but has been happy to let slide because of the income. Any good questions I can bring up during the interview? Intending to ask about how much freedom I have to develop the role. As well as what successes we've had to be able to hire a second person in one office into this position. It'd be my job to take over for onboarding once the new sales rep finishes with HR on their first day. I would be teaching them only a small amount of sales, as this is a SaaS position and it's assumed they kind of have it down at this point, but I would be responsible for their first week or two of training of our half a dozen software solutions. This is an international company that's the second in the industry at what it does, bordering on the first. Thoughts? [link] [comments]  |
| Is Sales considered White Collar or Pink Collar? Posted: 27 Mar 2018 11:38 AM PDT Side Question How long does it typically take to get good? [link] [comments]  |
| Ringless Voicemail Platform suggestions? Would prefer to start a trial first. Posted: 27 Mar 2018 10:55 AM PDT Has anyone used ringless voicemails as part of their cold calling/prospecting routine? I'm looking for some good suggestions based primarily on pricing and free trial...I want to try plugging in 20-50 numbers and see my results before I commit to a plan or paying money for this. If anyone has any suggestions on a platform to try out or even general advice regarding ringless voicemail dropping, I would greatly appreciate it! :) [link] [comments]  |
| A friend of mine wants to hire me to start a sales department for his AI software Posted: 27 Mar 2018 10:53 AM PDT A friend of mine has recently received some funding from VCs for his new startup which has developed AI technology that is capable of teaching itself any subject matter and teaching it to students. He told me today he wants to bring me on and my goal would be to start up his sales division and sell the software. I have several concerns
But on the flip said...if his technology takes off I could become very rich and have a very interesting role in a very new emerging field. I also have next to no experience chasing his target market, universities. Have any of you ever worked for a start up? How did it go for you? What should I look out for? Have any of you even sold AI technology? How is it? How has it been? I truly believe my friend has the best intentions, he's been talking to me about this for awhile. I've not actually see his software or how it works and this Saturday he's going show me. [link] [comments]  |
| Straight Line Selling - Jordan Belfort Posted: 26 Mar 2018 05:09 PM PDT Hey all, I remember finding Jordan Belfort's Straight Line Selling series on Youtube back when I was in Asia where he was training 15 sales people about his system in a grainy 360p video. I watched 30 minutes and went back to North America and subsequently forgot all about it. Tried to find it on Youtube again and they're nowhere to be found. Just wondering if anyone might have the video series downloaded or saved somewhere if they know what I'm talking about? Thanks guys [link] [comments]  |
| Different type of sales industries Posted: 27 Mar 2018 05:44 AM PDT I'm not sure what industry i'd like to get into. I have been interested in SaaS for a while because I love technology but I'd rather do outside sales than inside sales (I have no experience with either of them but after more research outside seems more for me.) So, is it possible and worth it to do outside sales in SaaS or should I look into other industries? [link] [comments]  |
| Case-study of startup competitors analysis Posted: 27 Mar 2018 04:57 AM PDT Real business case study example with a solution. Competitors analysis is an essential stage of marketplace start-up launching. It helps to define what the features required for MVP development. How to track the competitors and which indicators are necessary to monitor them regularly. The Project Logistics worldwide marketplace https://crane-locator.com connects suppliers and consumers. You can find special cranes, trailers, tracks among the equipment in this area. And uncommonly even planes, helicopters, underwater platforms. This process of competitors searching would be more realistic when you try to use your product as a real customer. When their problem is already identified it is a time to resolve it by searching online and looking for other solutions. How we've got the resulting spreadsheet and what are the general conclusions of it, read the full article http://the7bits.com/blog/how-we-were-looking-for-competitors-for-the-start-up-crane-locator, please. How we were looking for competitors for the start-up Crane-Locator http://the7bits.com/blog/how-we-were-looking-for-competitors-for-the-start-up-crane-locator [link] [comments]  |
| Can B2B Sales Be Outsourced Cheaply? Posted: 26 Mar 2018 12:15 PM PDT I'm doing research for a B2B SaaS company about experimental sales outsourcing. Here's the idea. 1) Hire a data scraper on Fiverr or Upwork. Get a list of clients that fit your ideal profile- geography, revenue, active blog, etc. 2) Construct several cold email templates to target these clients. You're not necessarily trying to sell, just to get a response. Benchmark the best cold emails out there, and make every email is somewhat personal. 3) Hire a low-cost VA to send these emails. All replies are forwarded to you. Of course, this just a theory. Also, it would supplement (not replace) traditional sales strategies. Has anyone tried this? [link] [comments]  |
| Posted: 26 Mar 2018 01:37 PM PDT I got busted with an MDMA analogue 4 years ago and was wondering what the chances are of it disqualifying me from getting into SaaS, Finance, or other professional sales role. I have 14 yrs of sales experience, consistently a top rep. Edit: It's a felony in Illinois and if I'm reading the expungement requirements correct I can get it expunged bc I'm ex-military. However, I've spoken with a few lawyers from illinois and they seem to not know enough about it, or I'm not reading the requirements correctly. Either way in 3 yrs it can be expunged for sure. [link] [comments]  |
| First Day as a Business Development Manager (Copiers) Posted: 26 Mar 2018 03:44 PM PDT Tomorrow is my first day training to become a BDM for a local distributor that carries KM, Xerox and Kyocera. I am super nervous but super excited. I was just wanting to know what i should expect for my first day/week. any/all advice is greatly appreciated! [link] [comments]  |
| Posted: 26 Mar 2018 02:28 PM PDT My company is trying to convince us to use this program for our vehicles. On the current plan they are using I'm getting $350 a month (taxed) and .10 a mile, I dive 25-30,000 miles a year. I write the difference off on my taxes. Has anyone used it? How do you report mileage yada yada yada... [link] [comments]  |
| PC or mac for business development? Posted: 26 Mar 2018 03:43 PM PDT I recently accepted a BDR offer at a different saas company and they reached out asking if I'd prefer a PC or mac when I start. I used a PC at my old job, but use a mac as my personal computer. From a business development perspective, which is better? I recognize that both can get the job done, but I'd love to hear your opinion and why. Thanks in advance [link] [comments]  |
| Are cold emails necessary to get interviews for SaaS jobs? Posted: 26 Mar 2018 07:54 PM PDT Do I need to send cold emails to land SaaS job interviews? Or is just applying through site sufficient? What are people's response rates through either method? [link] [comments]  |
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