Startups Update on Traction, the book from 2014? |
- Update on Traction, the book from 2014?
- Silent partner
- What are some (transactional) email options for my SaaS product?
- How should I market my idea? (Currently frenzied and lacking direction)
- My product has ~500 early users and I want know what they are thinking. What are effective, non-robotic, strategies of gleaning feedback from early users?
| Update on Traction, the book from 2014? Posted: 31 Dec 2017 02:01 AM PST In 2014 an awesome book had been published on startup marketing (Traction: How Any Startup Can Achieve Explosive Customer Growt). Unlike the zillions of e-books about Facebook marketing, Twitter marketing, etc., the book covers and compares all marketing channels. According to The Economist, "marketers say they have seen more change in the past two years than in the previous 50." Has there been an updated or expanded version or online source covering new customer acquisition channels? Happy New Year! [link] [comments]  |
| Posted: 30 Dec 2017 08:54 AM PST I got the following situation: Some friends and I developed a business strategy around a start up two years ago. We finally ended up realizing that the product wasn't ready and therefore we would just be selling hot air. One of my friends, is a PhD and was my supervisor at the university. He was able to get a deal with the professor so he and together with a student can develop the product at the university, with them getting a share on the IP. He and his student developed the product and got 400 k worth of applied research grants. He is now preparing for the founding of the company. I was a little bit involved in minor challenges like finding suppliers ect. so I did no major contribution but I am informed of the progress and kind of a silent partner until now. They have enough money for two salaries and supplies for one and a half years and that is also the goal length of the research grants. My financial situation would allow it to quit in one and a half years and start working at the start up when the product is developed. My point is, they will incorporate for legal reasons and I will not be a partner. What kind of deal could be made in order to secure me the status of an early backer/founder. I would be able to commit about 10k into the start up which compared to the 400k they got is only a minor contribution but is more then nothing. I would also be doing the same minor consulting tasks. Has anyone experience with such a situation? I thought of cofunding the company with 8-10k in exchange for 2% ownership. I would technically still be a founder and co-own the company and later if I work at the start-up I could exchange some of my compensation for shares. I know this isn't a usual procedure. But under what circumstances would you be willing to take that deal? [link] [comments]  |
| What are some (transactional) email options for my SaaS product? Posted: 30 Dec 2017 06:55 AM PST I have a B2B SaaS product, where my product will send emails behalf of my clients to their customers.
Thank you! [link] [comments]  |
| How should I market my idea? (Currently frenzied and lacking direction) Posted: 30 Dec 2017 02:13 AM PST Hello! I've always had a love for making things and business. I've recently decided to meld the two, and have an Etsy shop, a Facebook page, an Instagram and a Youtube channel. I also have a Shopify website which I have not yet launched. A few months ago I bought a CNC router and began experimenting with wood. I designed and made a set of desktop speakers which I think look and sound fantastic. The USP of my business is that I put a lot of thought into the design process that's overlooked today, and I make things using slow, careful crafting techniques in-house as opposed to having things cheaply made overseas. I plan on adding additional products - these could be anything from phone holders to wedding ring boxes - anything. Each product will have strong design principles at its core and will be made using the CNC router and hand finishing techniques. I am currently frenzied and don't know how to market this. The most similar company I can think of is Grovemade. I'm not sure exactly how I'd describe what I make as a general rule. I have virtually zero cash to invest further in this project so I'm really struggling with how I'd promote this. Can anyone advise? Thanks! [link] [comments]  |
| Posted: 29 Dec 2017 05:20 PM PST The product I've been working on for the last three months "soft-launched" a few weeks ago. We've had decent initial traction and have around 500 early users. The product is email based so it's not super easy to get a sense of engagement, but we do have rudimentary open / click stats via sendgrid. The most common advice people give at this stage of the game is - "talk to your users, talk to your users", which we'd love to do. I'm dying to better understand the adopters of the product - who the super users are, what issues we should be addressing, what feature ideas they have etc - but I've found that just emailing them and asking doesn't usually prompt a very substantinal response. I'd like to avoid sending out an automated email to all the users asking for feedback - it doesn't feel very organic but emailing them one by one is time consuming and the response rate is quite low. Would love to hear about people's experiences talking to early users and strategies they used to get useful information. How did you reach out? What questions did you ask? [link] [comments]  |
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